# Page 56 | Mailchimp Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 56 - Is Mailchimp the right Email Marketing solution for you? Explore 17600 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/110228/MailChimp/reviews --- Mailchimp 4.5 (17600) [View alternatives](https://www.capterra.com/p/110228/MailChimp/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 6th, 2026 # Page 56 - Reviews of Mailchimp ## Showing most helpful reviews Showing 1376-1400 of 17600 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use RA Railan A. Owner Retail Used the software for: 1-2 years ### "Mailchimp for Retail Store" February 12, 2023 3.0 Our experience with Mailchimp has been positive and has become a critical tool for our business. Pros The ability to create, edit, and promote email campaigns. The templates provided make it easy to design specific campaigns such as events, announcements, sales, and more. Cons The software can run slow at time, and it can be difficult to make images the correct size for the email templates. Review Source TK Troy K. Owner Marketing and Advertising Used the software for: 2+ years ### "Great email platform" February 9, 2021 5.0 Mailchimp for email marketing has been pretty great. It gets businesses into an email program easily and effectively. Pros Mailchimp has or is becoming the gold standard for email marketing. It is very easy to use and build out campaigns. It has come a long way in the marketing automation game. While not professing to be a HubSpot or Sharp Spring, it is definitely stepping on their toes. The integrated email automations and funneling are a big advantage for Mailchimp over other email platforms. Cons Two main things stand out. The social integration breaks almost every campaign use. Client's social profiles are connected correctly, yet when set with an email to include a social social send, it almost always breaks and gives an error after the campaign is completed saying something like "there is an issue with your campaign, social connections not correct". Super frustrating. 2nd, at the higher end usage (i.e. 10s of thousands of contacts), Mailchimp gets quite expensive. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Campaigner](https://www.capterra.com/p/266291/Campaigner/) Reason for choosing Mailchimp Ease of use. automation features. Review Source VR Verified Reviewer Post Wedding Specialist Photography Used the software for: 2+ years ### "Really easy to use email marketing software with an intuitive interface" September 7, 2018 4.0 Using this to keep our e-mail subscriber on the loop about our company's news and send out informative e-mails to large lists of partners. We stopped using it to answer leads because it would be too expensive. Pros What I love the most is that I am able to gather leads and upload lists of clients and then segment them in ways that make sense to me. The list feature was easy to understand from the go. The e-mail designs are also very nicely presented and have helped me several times when I ran out of ideas for content or layout as I would just switch to a different one and get inspiration from it. It integrates with almost ANYTHING, and if you can't find a service you need, there's likely a zap for that ;) The free version was good for a while, but... (on to the "cons") Cons After some time and as our e-mail lists grow bigger, the software becomes virtually impossible to use at its free version. The way it corners users to pay is quite intelligent if you ask me, but it can be a bit frustrating when the price is not something you had budgeted for or something that would normally produce any kind of earnings. As most of the e-mails we shoot with MailChimp are not sales e-mails, it has been hard to justify any kind of investment. This happens at about the 2000 users mark. Other than this, I also thought the template editing tool was a bit hard to use and I gave up on changing any layouts after some time, which is not a big "con" because the ones that are provided are good for almost any use, but sometimes you have something specific in mind and it would be nice if MailChimp made it easier to design it. Review Source Brittany H. Web Coordinator Higher Education Used the software for: 2+ years ### "If you can compromise on a few things, it's great" March 7, 2018 4.0 Easy emails, easy reports, and easy list management. Isn't that convenience what everyone uses MailChimp for? Pros For the most part, you can do anything you want with your emails in an easy way. Set up branded templates, customize each email, add different kinds of content SO EASILY...it's what you would expect from a wiziwig email creator. Reports are good, though there are more modern metrics missing, but the metrics included should provide enough insight for you to improve as you go. Cons Sometimes customer service gives up on your problems. I recently had a template defect, and no one could explain why, so they just said to start over with that template/email, because they couldn't fix the problem or explain it. That's a waste of my time and effort, not the point at all of templates. That wasn't the best experience. Other experiences have not been so bad. Review Source Casey L. Ecommerce Strategist Sporting Goods Used the software for: 1-2 years ### "An Old Way to Do Email" December 10, 2019 4.0 We outgrew the capabilities of Mailchimp about 6 months before we switched to Klaviyo. After switching many of our pain points were solved or pacified. Pros Once I had a system in place, I could easily clone out an email, update content and send it to the same audience. The email tool worked and generated a lot of revenue for us. Cons The biggest downfall of Mailchimp is the list management, and how campaigns can only send to one list, making it so you have to clone a campaign to a different list if you want to send to a different group. The list management also made it difficult to grow our email list and the segmentation tool is extremely weak. Integration with Shopify and other platforms is not good. We would be getting email sign up registrations and they wouldn't be added to our proper list because of the way it was integrated. We could only add to a certain list and could not include with our overall marketing messages without cloning every campaign. The template builder and drag and drop tool is also very weak. Review Source VR Verified Reviewer Director Marketing and Advertising Used the software for: 2+ years ### "Great email marketing tool" June 3, 2024 5.0 Pros Very reliable, great templates and reports. Cons Trick to setup no the slickest UX experience Review Source VR Verified Reviewer E-commerce Fraud and Payments Management Internet Used the software for: 2+ years ### "Good tool for email marketing" April 30, 2019 4.0 Mailchimps allowed us to offer a good option to small/medium clients to focus on their email marketing strategy. It is very easy to use so it can be handled by people with almost no experience on the field so it is easier for our clients and us to be on the same page. Pros We have been using Mailchimp for our small and medium size clients and we are all happy with the options it offers. First of all, for up to a number of newsletter there is a free option, which is very convenient when small/new businesses are starting to explore with the email marketing and growing their client data base. The platform is very user friendly and offers many templates to configure your newsletters. Besides all the basic features of having your client database and sending out emails yo your mailing list, it allows you to do much more: you can run A/B tests, schedule the send out, do tests, incorporate videos, gifts, different fonts and pools to your newsletter and it is all GDPR complaint. You can add the new contacts manually, by uploading a file or even better, integrating Mailchimp with the newsletter form on your website. Reporting is also good, you can be updated on real time on different metrics as for example newsletter opening rate Cons it is a great tool to send newsletter but when it comes to more complex marketing strategies I feel it does not do the job. It is not possible to segment in different levels the send outs with different variables. When it comes to small/medium business it really worth it, but it can be pricey for the options it offers when it comes to bigger business Review Source MM Mohammed M. Senior software engineer Computer Software Used the software for: Less than 6 months ### "Review for mailchimp " June 16, 2023 5.0 Pros Email Campaign Creation: Mailchimp provides a user-friendly drag-and-drop editor that allows you to create visually appealing and engaging email campaigns. You can customize the design, add images, text, buttons, and other elements to create professional-looking emails.Automation: Mailchimp's automation feature enables you to set up automated email sequences based on specific triggers and actions. For example, you can send a welcome email to new subscribers, follow up with abandoned cart reminders, or send personalized birthday greetings. Automation helps you save time and deliver targeted messages to your subscribers.Contact Management: With Mailchimp, you can easily import and manage your contact lists. You can segment your audience based on various criteria, such as demographics, interests, or purchase history, to send targeted and relevant emails to specific groups.Template Gallery Cons Reporting and Analytics: Mailchimp provides detailed reporting and analytics to track the performance of email campaigns. Users can monitor open rates, click-through rates, conversion rates, and other key metrics to assess the effectiveness of their campaigns and make data-driven decisions.Pricing Structure Reason for choosing Mailchimp User-Friendly Interface: Many users appreciate Mailchimp's intuitive and user-friendly interface. It's easy to navigate, allowing users to create and manage email campaigns without requiring extensive technical knowledge.Email Design and Templates Switched from [Zoho Mail](https://www.capterra.com/p/174694/Zoho-Mail/) Due to price structure Review Source Katherine V. Product admin Construction Used the software for: 6-12 months ### "You do truly get what you pay for" September 7, 2021 4.0 Pros It's an amazing well rounded marketing campaign and survey software that we are able to send professional looking emails to our employees and end users. I love the extra functionalities provided when actually creating the email templates and how supportive the MailChimp team when you are having issues. Cons Everything is great about MailChimp! The only thing is the price. If you have the money it is absolutely worth it. Plus if you're a smaller company there is a free version that does the same thing for u! Review Source VR Verified Reviewer Senior Inside sales executive Computer Software Used the software for: 6-12 months ### "Email campaign software " June 30, 2022 5.0 I am using it to send newsletter and tracking And email campaign and promotion as well We can view the click rate Pros I am using this software for email campaign and newsletter marketing It is user friendly platform and save lot of time and efforts We can schedule the campaign Cons As of now this tool is quite helpful and i didn't face any issue Review Source Melanie M. Creator Consumer Services Used the software for: 2+ years ### "Get going and grow with Mailchimp" April 11, 2026 5.0 Pricey for what it offers but there is a reliability, name recognition, and extensive features that make it worthwhile. If you want to get serious about email marketing, Mailchimp is the right application for you. Pros Allows you to be ever-present by scheduling email campaigns and setting up flows that intuit customer behavior based on email opens and clicks Cons It is very technical and not beginner-friendly. There are articles on Mailchimp's website to help set it up, but it really is best for more experienced email marketers or if you have support. Review Source VR Verified Reviewer Marketing Analyst Marketing and Advertising Used the software for: 1-2 years ### "Very good for small business" August 4, 2022 4.0 Great for start in email marketing with free plan and with good prices in the first paid plans. Easy to use to create campaigns and get insights. Integrations with your website really can make easier to get leads. Pros The free limit, which is great for freelancers and small business to start with email marketing campaigns. The connections with other platforms are great too. Including many ecommerce/website platforms and Ads platforms. The data analysis of your campaigns are easy too view. Cons No automation emails in free plan, and in the Essentials plan is very limited. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/) Reason for choosing Mailchimp Free limits at the time. Review Source koffi Évariste K. Web master Information Technology and Services Used the software for: 6-12 months ### "mailchimp logiciel de mail automatique " September 11, 2023 5.0 je les utilise pour envoie de mail en masse Pros mailchimp logiciel de mail automatique pour la gestion de marketing Cons pas d'inconvénients dans l utilisation de ce logiciel Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) pour plus de service selon les clients Review Source DD Doru D. Capability Manager Pharmaceuticals Used the software for: 2+ years ### "Using Mailchimp to enhance our customer journey" November 16, 2019 5.0 Used Mailchimp for a few years - switched to it from Constant Contact (and loved the change), switched from it to Exact Target (and didn't like it at all). Now back into the fold, but at a new business. First usage - B2B communication with a few thousand contacts, really happy with how it worked, reporting could have been more robust, but for our needs it was ok. Second usage - B2C communication with some thousands of contacts - and growing - via a e-shop interface. Like it so far, colleagues also happy with its functionality and ease of usage compared to previous solutions. Pros Easy to use and intuitive for the average user Integrates well with our pre-existing ecommerce solution Developments over the last few years (have been using it since 2010-ish at a previous job) are very well thought through and customer centric Cons WYSIWYG... at times. As long as what you want to do (visually) is close to its idea of what things should look like, it's great - if you need something further from the visuals/format it expects, results might vary. Initial integration with PrestaShop was a little wonky - still not sure whether it was a PrestaShop or a Mailchimp issue, will update the review once we have it fully figured out Alternatives considered [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Reason for choosing Mailchimp Ease of usage, cost. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Better functionality, ease of usage, friendly interface Review Source KC Kenyon C. Creative manager Marketing and Advertising Used the software for: 1-2 years ### "Don't Sleep on the Monkey, its Bananas!!!" November 25, 2019 3.0 We are able to reach more customers with less legwork We were also able to change how people view our company as a whole. Mail chimp makes our 5 to 10 person group seem like and Army. Pros Mail Chimp is very flexible and gives you a wide variety of easily customizable options. I use it for everything from Turkey Drives and fundraiser registrations to Album release contests. I hired 2 new people that have almost no graphic design experience and they were both able to learn the platform in a short time and implement what they knew in a real-world environment. Furthermore. The templates aren't cookie-cutter and are easily customizable. They update someone signs up for your product or offer. Its a low key way to get alot more customers and sell alot more products without texting 100 people1 at a time. in the end its definitely worth trying out Cons I wish Mail chimp had a desktop app that was downloadable and cloud-connected. I also wish that you could integrate it with other software like Google Drive or other Cloud-based services. Switched from [Canva](https://www.capterra.com/p/168956/Canva/) I like Mailchimps' ease of use and direct approach to the features we need. We wanted software that contacts all customers in a swift and professional manner. Review Source CM Ciera M. Director of operations and family support Education Management Used the software for: 2+ years ### "Weekly emails made easy! " June 30, 2023 4.0 I would recommend mailchimp to anyone that is looking to maximize their time and communication commitments. Pros Mail-chimp allows our school to put everything we need to communicate in one spot. The ability to schedule a send every Friday morning at 7 am allows me to have freedom to do other things. Cons It’s a little hard to format. After awhile you learn to navigate the platform but I would love for some edits to be made with this process. Review Source Sarah F. Chief Marketing Officer Food & Beverages Used the software for: 6-12 months ### "Email Marketing was never this easy before!" November 12, 2022 5.0 Mailchimp is a great tool with one of the best customer service. We use it for all our email campaigns and we always achieve the results we want. The email designer also is pretty easy to use. Its a must recommended tool if you are new to email marketing. Pros We use mailchimp to send out all our emailers and newsletters to our customers. We send this accross to millions of data and mailchimp has never let us down. The spam ratio of this tool is pretty low and the emails mostly land in the inbox. We also use this tool for email management and it provides you with all the important stats after a email campaign is delivered. Cons Pricing can be better. It is always better to go with custom plans. Review Source Deepa K. Campaign Specialist Information Technology and Services Used the software for: 1-2 years ### "During the early stage of the business, Mailchimp is Beneficial" August 7, 2022 4.0 Pros Those with no budget can benefit can benefit from the free version of Mailchimp. You can monitor recent growth and engagement rate using it built in audience dashboard. I feel Mailchimp is a email marketing tool by choice. Cons In terms of automation, there are only a few option available. It would be helpful if the reporting was able to provide a little more information on effectiveness of the campaign like SPAM rate, inbox deliberations. Review Source Roys M. Student Financial Services Used the software for: 1-2 years ### "The support of Mailchimp marketing in business" December 17, 2019 5.0 Recommending using Mailchimp if you want your business to be known as soon as you can. Mailchimp will support you in the marketing strategy via email. Also, it could ensure you to develop a relationship with customers. Pros I started using Mailchimp a year ago as a business. I felt Mailchimp was the most useful for business. Mailchimp allows businesses to track customers' subscribe to their business channel. Once we receive customers' emails via the shopping or subscribe, the business will send the announcements of its exclusive events to their customers. Also, we can send emails to customers a friendly greeting whenever a new customer subscribes the channel. With the convenient of Mailchimp features, the business can grow further. Moreover, the business will become popular with email marketing strategy. Cons Templates for email announcements to customers are basic. As a business, we want to have something can capture customers when they see. Therefore, we have to create our own and fix the template as the way we have to do. Review Source Michael M. Administrator Arts and Crafts Used the software for: 1-2 years ### "Mail Champ Rating " March 29, 2024 4.0 Fairly good. Email marketing is not too popular in my country but mail chimp made it easy to apply to our business. Pros Easy to integrate with WordPress which is our eCommerce platform. Cons It's a learning curve to figure out the system and get going. Review Source VR Verified Reviewer Virtual Assistant Writing and Editing Used the software for: 1-2 years ### "Best Email Marketing Tool" November 30, 2023 5.0 My overall experience with MailChimp has been amazing and elevating for my small business. Pros I love MailChimp's ease of use, flexibility, functionality and great customer support. Cons I am yet to find a feature I dislike on MailChimp Review Source VR Verified Reviewer Digital Marketing Manager Computer Software Used the software for: 6-12 months ### "The best email marketing tool in the market" October 6, 2022 5.0 Mailchimp is an extremely user-friendly email marketing tool. We have been using it to send newsletters, product updates, contests and much more. Getting reviews from customers has become much easier. Pros I love how its so easy to use and setup your first email campaign. There is no need for any walkthrough or training. The end result is beautiful newsletters. Multichannel support. Integrations with a lot of useful platforms to make campaign management seamless. Cons Although the platform does the job well, I think their automation part can be improved further. The free plan had a lot of useful features before but they seem to be pushing towards premium plans lately. Alternatives considered [Mailmodo](https://www.capterra.com/p/248312/Mailmodo/) Review Source JR Janice R. President Environmental Services Used the software for: 2+ years ### "Mailchimp helps keep our members informed" September 29, 2023 5.0 The tracking of who is opening the newsletter and the ability for members to unsubscribe when they would like to is a nice feature. Pros The number of contacts that can be included in the service is helpful for our organization. We also like the discount for non-profits. Cons Some of the user interaction can be tricky. Graphics can sometimes get lost and are difficult to recover without starting all over. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reason for choosing Mailchimp Non-profit discount Switched from [Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/) The need to include more subscribers. Review Source DT Danique T. Cinematographer, photographer, copywriter Hospital & Health Care Used the software for: 2+ years ### "Number 1 Email Marketing Service" April 2, 2020 5.0 Mailchimp, besides creating a new template and campaigns that I struggled to figure out, is really easy to use. It’s very simple and straight forward. Even the free version comes with many great features, such as statistics. I can clearly see my opening rate improve when I try something new with my email headlines for example. Great software overall. I’d recommend it to anyone even if you are not into email marketing but just want to send out information to a group of people on a regular basis and are representing an organization. Pros It’s the little things that matter. I really appreciate that in the free software the MC logo isn’t crazy obvious in the emails my subscribers receive. I mean it’s there but it’s still really usable. Some software that is free almost forced you to pay for a subscription because of how janky it is. Mailchimp’s software is totally usable even when it’s free. Quality is still upheld. Cons Something that I find annoying is creating a new template and using that template over and over again. I had a hard time figuring out where to find that feature, and I’m a young person. I know how to use technology. This must be even more difficult for an older person who isn’t very tech savvy. You have to create a template and then create a new campaign from that template every time. What I don’t like about this is that it’s geared towards people who run email marketing campaigns, but I often use it outside of work just to send out information to my church. Then it doesn’t make sense to create campaigns because I’m not running any marketing campaigns. Mailchimp can be used for a variety of things but their system isn’t really set up for that. Review Source Sarah B. Program Manager Non-Profit Organization Management Used the software for: 2+ years ### "Easy Email Marketing" February 6, 2020 5.0 We use Mailchimp most days to send out communications to a variety of our members. Sometimes it's to everyone, other times just to business partners or our operators. It's very easy to use and it keeps all of our email communications very organized. No second guessing when something was sent or how many people opened it and clicked through. Pros Mailchimp is very a very easy to use, plug and play email program. No need for you to know HTML (although that can be helpful at times). Mailchimp allows my team to stay on top of our marketing efforts, creating multi-use templates, custom layouts, a simple gallery (where you can make basic photo edits right there) and more. Cons Sometimes spacing is a little off and there's no easy way to fix it. Otherwise, I think Mailchimp is a very good email client. Switched from [MemberClicks](https://www.capterra.com/p/133851/MemberClicks/) We still use MemberClicks for our membership database but we switched our emails to Mailchimp to be able to better see our analytics, keep our branding/templates uniform and prevent getting stuck in peoples spam folders. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.