# Page 59 | Mailchimp Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 59 - Is Mailchimp the right Email Marketing solution for you? Explore 17565 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/110228/MailChimp/reviews --- Mailchimp 4.5 (17565) [View alternatives](https://www.capterra.com/p/110228/MailChimp/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Page 59 - Reviews of Mailchimp ## Showing most helpful reviews Showing 1451-1475 of 17565 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Shereen S. Founder and Publisher Newspapers Used the software for: 2+ years ### "Affordable, easy to use platform for newsletters" January 30, 2019 5.0 Mailchimp has become an integral part of our business by allowing us to use an easily-customized template. With an RSS feed, we can 'set it and forget it' so we don't waste valuable time and resources, and the price is right. Pros Mailchimp is affordable, easy to use, and highly customizable. As an online news organization, we find the RSS feed option to be especially relevant and recommend it to other publishers regularly. WordPress and Broadstreet integration are also essential to us, which makes this even more valuable. Cons Mailchimp is free initially, but the more your list grows, the more you'll pay. Still, the rates are extremely affordable and can be easily justified by the impact. We had a few glitches when re-customizing our feed a few months ago, too, but customer service reps helped get us back on track. Review Source Keith D. Manager Financial Services Used the software for: 2+ years ### "“ Automated Marketing System” " April 12, 2023 5.0 Mailchimp is great for creating marketing campaigns and newsletters for your company's subscribers. Pros It is cool how you can personalize and design your promotional emails in MailChimp's intuitive drag-and-drop editor before sending them to all of your contacts. This allow you to get more open rates and replies from your audience. Cons I became overwhelmed after using the platform and sending campaigns to my targeted leads. Mailchimp require that all your subscribers opt in twice. Review Source AM Angus M. CEO Marketing and Advertising Used the software for: 1-2 years ### "Great For Small Businesses Or Beginners To Email Marketing" May 2, 2022 4.0 My experience was very good when getting started, it's a great tool to learn the ins and outs of sending a large amount of emails. I did end up growing too large to continue using the software though, but it fits perfectly for small to medium sized businesses. Pros Mailchimp was the first service I ever used for sending a lot of emails, I like how easy they make it to get started, and the range of email templates provided. Cons The thing I liked least was whilst emails normally hit inbox, they occasionally didn't which can be annoying. The price also isn't the most competitive if you are sending a large amount of emails. Alternatives considered [Amazon SES](https://www.capterra.com/p/179662/Amazon-SES/) Reason for choosing Mailchimp I at first chose mailchimp over Amazon SES due to all of the tutorials and guides online there is for it. Review Source BZ Brandy Z. Principal Consultant Public Safety Used the software for: 2+ years ### "Free to send emails to subscribers" June 22, 2023 5.0 I can send subscribers a monthly newsletter to keep subscribers informed on what I am up to and valuable information. I can do this for free, as I have about 300 subscribers at the moment. Pros You can send emails to subscribers when you have a limited number of subscribers, which is nice for small businesses that do not have a lot of money. Easy to use. Connects to your website's landing page and adds subscribers to the MailChimp List when they sign up. Cons It puts the MailChimp logo at the bottom of the email when you don't pay for Mailchimp. But I can't get mad because I am not paying for Mailchimp when they are sending emails to subscribers (if you have a limited number). Alternatives considered [Octopus CRM](https://www.capterra.com/p/204641/Octopus-CRM/) Review Source JW Julie W. Web Project Coordinator Marketing and Advertising Used the software for: 2+ years ### "Now anybody can easily have their own digital mailing list" January 27, 2021 4.0 Mailchimp makes it easy for individuals and small businesses to create email marketing campaigns that are automated and collect valuable data. The platform has some drawbacks, but it is a solid choice for most people's mailing list needs. Pros In today's world, all businesses, authors, entrepreneurs, bloggers, basically everyone needs a way to manage their email lists. Mailchimp is fairly easy to learn how to use, making it a popular option for many small businesses and individuals. The pricing is competitive, and the features and customization options are a good value. The integration with virtually any website is also nice! Cons Perhaps the biggest drawback about Mailchimp is that the messages are notoriously likely to get stuck in email spam filters. There are ways to guard against it, but some email services really don't like email from Mailchimp. It was a little difficult to get used to using Mailchimp. Parts of the platform can be a little tricky to navigate the first few times, and it's not always intuitive where to find certain features. After your first few tries you get the hang of it. I do wish their reporting was easier to understand. I never encountered any issues with a lack of features when I used Mailchimp for startups or small businesses, however I could imagine our needs outgrowing it eventually. Larger businesses may want a more robust email automation tool. Review Source VR Verified Reviewer Marketing Manager Computer Software Used the software for: 6-12 months ### "Great tool for email outreach" December 29, 2023 5.0 This is still an invaluable tool we will continue to use for our marketing efforts long into the future. Pros It's an easy software to use and allows us to send and schedule mass emails for our marketing efforts. Duplicating campaigns and making edits are all easy using their campaign editor. Cons The segmentation tools could use some improvement. It is hard to segment and ensure you don't have overlap in some of your lists. Review Source Ninos M. Creative Director Marketing and Advertising Used the software for: 2+ years ### "Great Solution (but it's not the only one)" August 11, 2022 4.0 Been using Mailchimp for a long time - it's always been "good" enough to do what we need it for. But in the recent years there's been some competition and there are other valid solutions one might want to consider or test at least.. overall happy with the product - pricing is probably the main blocker Pros \* Mailchimp is definitely one of the easiest email marketing platforms to use. \* Engagement tracking / campaign analysis \* Easy to capture leads (integrated forms on websites - leads imported directly into a mailing list) \* Ease of customisation (for emails) It has other features that we don't fully utilise as well (in our use case) Cons pricing is definitely the number one concern - the limits aren't very encouraging especially when compared with other solutions available now in the market. Not too fond of the automations available - but that might not be the main concern if you're just after capture/send marketing emails Review Source VR Verified Reviewer boss Music Used the software for: 1-2 years ### "Review for Mailchimp" September 4, 2022 5.0 I have never had problems with MailChimp, you can make Opt-in lead capture efforts are crucial, as MailChimp has consistently highlighted. With tools like forms, landing sites, or automated drip campaigns, they make it simple to do so. You may now create customer profiles and give clients a lifelong value thanks to their integrated CRM (Standard plan and upwards).  I just don't use it as much as I did in the past i hope this helps Pros You can send up to 10,000 emails each month to 2,000 subscribers with Mailchimp's free account. The majority of the capabilities are available on this free account, which is wonderful news for individuals and small businesses. Their built-in CRM is another function that is accessible with their free account. This can be the ideal choice for an SMB searching for an all-in-one package. They also offer pay-as-you-go plans, which are less expensive for clients with low transaction volumes and also feature extras like automation and integration possibilities. Cons I love it okay I don't use it as much as did in the past, but i still use it from time to time Review Source Danielle N. Video Editor and Social Media Content Creator Design Used the software for: Less than 6 months ### "An Email Management Tool with Personality" January 26, 2021 4.0 A few months ago my client asked me to manage her Mailchimp account and help her re-launch her newsletter. So far, I've been happy with my experience. I have used a few other platforms, and Mailchimp seems to include all the essential functions that you look for in an email management system - and even a few capabilities you might not expect. Pros The interface has a nice clean design with a some lighthearted illustrations thrown in. Familiarizing myself with the layout and functions took a bit of time, but now navigating and using the platform is fairly logical. For creating our newsletter, laying out the design I had in mind was relatively easy. Now going forward, all I need to do is duplicate the last newsletter and switch out the content. Spicing up the newsletter with visuals such as images and GIFs is also easy - and our readers are loving it. Mailchimp's reports give us a great overview of how our campaign is performing. We can even see a comparison of Open Rates, Click Rates, and Unsubscribes in relation to our previous campaigns as well as our peers. Mailchimp chat support has been helpful, knowledgeable, and patient. Cons I wish we could upload videos to Mailchimp. I thought our newsletter readers might enjoy some audiograms from my client's podcast. But Mailchimp does not recognize the MP4 format. Currently, the only way to add a video to an email is to upload it to YouTube or Vimeo first and insert the URL in the email. We discovered that Mailchimp is unable to detect email opens if the recipients have a certain feature disabled. This matters when we want to weed out people who have not been opening our emails, so we aren't paying for dormant subscribers. Review Source Dennis M. Director of Operation Religious Institutions Used the software for: 2+ years ### "Automation Superstar" July 20, 2020 5.0 Great! I really use it every week without the need to even login to the platform. Pros We use a Wordpress drven communication strategy and Mailchimp has allowed us to stay connected with our community. Mailchimp monitors our website for fresh content and shares it with subscribers. We end up with about 1600 contacts a month through this channel alone. Our members let me know if their email is even 5 minutes late. Cons I haven't tried everything with it - I haven't found a function that I have not been able to accomplish with it. I guess the pausing campaigns is clunky. Alternatives considered [Emma by Marigold](https://www.capterra.com/p/75428/Emma/) Reason for choosing Mailchimp More people recommended it. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Better ease of use and visual appeal was the first reason. Weh we discovered the automation feature it was icing on the cake. Review Source VR Verified Reviewer Business Analyst Consumer Goods Used the software for: 2+ years ### "Mailchimp probably the first app that people start with" August 15, 2022 5.0 Pros The best part of this app is about getting started so easily. Not so complicated and anyone can get started with the free version. Exactly what is required at the beginning for any startup. Cons It’s been so many years but the design and templates are still not up to date and maybe you can bring some flashy designs. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Reason for choosing Mailchimp In terms of paid services, I think Active Campaign provides better options and designs. Review Source SJ Sreekumar J. Designated Partner Information Services Used the software for: 1-2 years ### "Your simple, efficient, and intelligent mailing solution" July 17, 2018 5.0 Pros Earlier, we used to send mails using a mail client and later realized it is hectic to track the campaign progress and effectiveness. So we have decided to use a mailing software and started exploring Mail Chimp. We have imported all our verified email contacts at one shot and also integrated our newsletter signup process to Mail Chimp. It is big time saver. Reaching 1000s of email contacts at one shot and love the intelligent reporting. I like Mail Chimp because of the given reasons. 1. Enables to create visually appealing and unique email campaigns without much design skills. The template library is a big plus 2. A handy platform to track analytics for better insights on mailing and campaign process. 3. A free plan for a startup to explore, and experiment and then scale up with a matter of plan change 4. Usability that user can see an instant view of what the mail will look like when land up on a desktop or a mobile device. 5. Drag and drop functionality to design the template is awesome 6. Above all, the light weight interface even though a huge set of features are offered Cons A few irritants are observed 1. The footer at the bottom in free plans is unncessarily increasing the length of the email 2. Duplicate mail checking requires some more improvement Review Source VR Verified Reviewer Director of Marketing Retail Used the software for: 2+ years ### "Great for just getting started but not for next level email marketing " November 18, 2019 3.0 I’ve used Mailchimp since 2008 and it once was the best there was in ease of use and features out of the box. In the big data world of marketing, they’re now being left behind. Overall my experience has been good but we just outgrew it. Pros It is so easy to use and the templates make it really easy to build emails that look great on all devices. List control and segmentation is easy and it is pretty affordable. Cons Once they broke up with Shopify I realized I needed to shop around because that integration is crucial to our business. Once I started shopping it however, I realized that we also had outgrown its functionality. We switched to Drip to get more powerful automation, segmentation, and data than mailchimp has. Mailchimp is fine for a new very small business but as you grow, you’ll grow of it’s features. Review Source Brionne G. Visual Designer (contracted through Shaw Bransford & Roth) Public Policy Used the software for: 2+ years ### "My Favorite ESP" March 15, 2018 5.0 Pros I like that MailChimp allows for both drag and drop campaign building, and also direct coding. I use both depending on the campaign and how customized I need the content to be. Plus, with their suite of templates, making a professional email campaign has never been easier. As for lists and segmenting, MailChimp is always finding new ways to automate and automatically build segments for users, making it easier than ever to reach the exact customers you need to for each campaign. Cons When using templates, or building a new campaign with the drag and drop editor, it can be tricky to streamline the text formatting throughout. There are also some odd quirks with making links bold the bold link will only appear bold if you bold the text before you link it. Review Source AM Ahmed M. Advanced IT Events Services Used the software for: 2+ years ### "MailChimp is Great for Promotions" April 1, 2023 4.0 No major complaints and Regrets. Mailchimp is a great product to spice up marketing campaigns and get results. Pros We have been using MailChimp for many years and it never fails to impress us. We are an early user group and we did receive a fancy monkey t-shirt at our office address as a reward. Mailchimp makes targeted marketing a breeze with tracking and follow-up features. The design interface is very user-friendly with lots of templates to customize and kickstart the marketing campaign. The campaigns have a fantastic delivery rate and their spam policy is strict and transparent, making it a great ethical product. Cons For many small companies, initial costs can be a drawback to seeing the real magic of Mailchimp. It's more suited to agencies rather than individual marketers. Review Source Georges T. Doctor Medical Practice Used the software for: Less than 6 months ### "The good fortune of Mailchimp" December 7, 2023 5.0 I highly recommend this software if you're looking for a large audience for your business. It's quite useful and remains one of the best marketing automation programs I've used. Pros This software is simply a gem. Mailchimp allows me to create and send email marketing campaigns, enabling me to reach as many people as possible. In terms of email sequence automation, subscriber list management and data analysis, it's been the most useful piece of software I've experienced. Cons The free plan is rather limited in terms of advanced functionalities, but if this can be reviewed, it will only enhance the advantages offered by the software. Review Source Marco S. IT Administrator Retail Used the software for: 1-2 years ### "An outdated Giant" September 23, 2022 5.0 Pros Customer service is the highlight; as for MailChimp software it is efficient from lead generation to marketing campaign automation providing a wide range of templates that are customizable and easy to use. Cons If it is your first encounter with Mailchimp it can become very complicated, since the user interface is really complicated for a common user and also the customer service that does not always respond quickly when you need their help make interested people look for alternatives. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Brevo](https://www.capterra.com/p/132996/brevo/) Review Source Angelique K. HR & Operations Marketing and Advertising Used the software for: 6-12 months ### "Great all in one solution " August 16, 2022 5.0 Overall I really like MailChimp - I think it’s clean and looks good, it’s easy to get started and build templates and emailers in and you get decent reporting on the campaigns. Pros If you’re looking for a great all in one solution that is not super technical and anyone can learn to use then MailChimp is perfect. There are a ton of tools available on the free account and the pay and you go options make this great for people who are not sending huge volume email marketing on a regular basis. It’s also got some fanatic templates and it is very easy to customize and build your emailer. You will also find managing and adding your database really simple. Cons So while the price is great if you’re not sending out bulk mails every week it can start to get a bit pricey the more you need to send or the higher your database gets. The other not so great thing is a lack of scheduling on the free plan so if you are just using this on a personal level you can’t autoschedule. Review Source Abid S. Manager Operations Banking Used the software for: 6-12 months ### "The best email marketing service and marketing platform for businesses" December 31, 2020 5.0 My Overall experience with Mailchimp is really great, because I always send emails to my website users through this platform. I have added subscribe form in my website, users subscribe to my website and then I send them promotional and marketing emails to them. This is the really great email marketing place and I really like it. Pros Mailchimp is the best platform that allows you to send email messages on all the right channels. You can build professional emails, landing pages, social ads, postcards and a lot of other things from this unique platform. You can find existing email templates or even you can upload your own template. Just drag and drop email elements and edit them according to your content requirements. Cons This is an incredible marketing platform for any kind of businesses. Website owners can keep the record of the website users without any kind of cons. You will never face any issues because Mailchimp is perfect without cons. Review Source JRW Jaden Rose W. CEO E-Learning Used the software for: 2+ years ### "Easy to Use Email Marketing" June 22, 2022 5.0 Great email marketing for small business! Pros MailChimp is free to use if you don't have a big email list or send email often. Its drag and drop newsletter editor is simple and easy to use. It's so user friendly, I often suggest it as a first time email marking software. Now MailChimp has more complex features like email automation. And the price is still low compared to other CRM. If you don't need more complex "if, then" email marketing campaigns, then Mailchimp is a great first start. Cons When I started using it, it did not have more advanced features like forms and automation. But it seems to have caught up! Review Source Erkan A. CEO Information Technology and Services Used the software for: 1-2 years ### "Good mailing service but little bit pricy" August 15, 2022 5.0 We used Mailchimp to keep our clients up-to-date with the new features we added to our own software product. Pros We used Mailchimp for our startup in the early years. It has lots of nicely designed email templates. You can choose the one you like, change the texts and images and you are done. You can also save your changes as a template so that you can use it for next campaigns without too much change. Mailing list can be imported with a CSV file as a bulk or contacts can be added to lists with API integration. Cons Compared to other mailing automation softwares Mailchimp is a little bit costly. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/)[SendGrid](https://www.capterra.com/p/204113/SendGrid/)[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Reason for choosing Mailchimp Good templates + free plan for 2000 users. Review Source VR Verified Reviewer Digital Marketer & Account Manager | Virtual Assistant | Customer Support Specialist Executive Office Used the software for: 6-12 months ### "Most Comprehensive Email Marketing Software on the Market" March 17, 2021 5.0 My overall experience with Mailchimp has been mostly positive. It's still the best platform with some of the best email templates, automation, and integrations on the market, in my opinion. Can't be topped for comprehensiveness! Pros There are lots of amazing features in Mailchimp. The delivery by timezone feature is one of my favorites and worth a special feature. When you know where most of your audience is located, you can segment and deliver based on timezone and this is a game-changer! Clicks to open rates increase significantly. Of course, another amazing, much-needed feature is automation and integrations into e-commerce platforms and social media accounts. Perfect for making your email campaigns much, much easier. Other features like spam filter dagnostics and other reports are also good to have access to. Cons The fact that subscribers in multiple lists count multiple times towards your monthly subscription price is the absolute worst thing ever and I find it unfair. I know I'm not the only one and I hope they fix this! Review Source VR Verified Reviewer Business Coach Professional Training & Coaching Used the software for: 2+ years ### "Great Start For Your Online Business" September 19, 2020 5.0 I started off with Mailchimp and ended up going back to them. I've tried many email marketing providers, but out of all of them MailChimp stands out as the easiest platform to use. Pros Mailchimp is easy to setup and easy to work with. It's not hard to design the way your emails with look for your subscribers and if you don't want to design something yourself there are many templates to choose from. Of all the email marketing providers i've used, Mailchimp has the easiest interface. Cons For those just starting out, if you're using the free version of Mailchimp you will only get ONE AUDIENCE to set up emails for so if you want more than one email list you will have to upgrade to other plans - which may get pricey if you want more than 3 audiences. Switched from [Kit](https://www.capterra.com/p/175000/ConvertKit/) Mailchimp is less complicated to use. Review Source LM Laura M. Office Administrator Religious Institutions Used the software for: 2+ years ### "Great tool for minimal expense" September 14, 2020 4.0 We send out a weekly newsletter, a monthly newsletter, and ad hoc communications to our subscribers. The tool ensures that everyone receives the same information at the same time, which is vital to us. Pros We can assemble professional-looking communications and provide consistent information to a large group of people. We have a commercial database, from which we can send e-mail communications, and sometimes do. However, MailChimp enables us to more easily manage different audiences, and different tiers of communications. We appreciate the built-in archival of the MailChimp communications - so that we can always easily check and see what we sent, to whom, when. Cons Formatting can be a little squirrely, especially when working with text and graphics in combination. Sometimes our communications end up in spam folders and need to be fished out. Reason for choosing Mailchimp Price (which is pretty much unbeatable - the free functions suit us just fine); ease of use; professional appearance of communications; record-keeping of what was sent to whom and when. Review Source GA Gaby A. Asistente Gerencial Construction Used the software for: I used a free trial ### "Marketing por correo electronico" March 28, 2023 4.0 Muy fácil, rápido y esta al día con las necesidades de sus usuarios, me gusta mucho contar con esta herramienta de trabajo. Pros Me gusta utilizar esta plataforma para mejorar la publicación de mis productos a mis clientes y posibles clientes. Es muy fácil y rápido de utilizar y lo puedo hacer mientras estoy en el trabajo cuando me llega nueva mercadería. Cons MailChimp es muy completo pero me gustaría que tenga mas propagandas y promociones para sus clientes, talvez por temporadas, dependiendo el tipo de negocio. Review Source Similar Products Featured