# Page 92 | Mailchimp Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 92 - Is Mailchimp the right Email Marketing solution for you? Explore 17602 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/110228/MailChimp/reviews --- Mailchimp 4.5 (17602) [View alternatives](https://www.capterra.com/p/110228/MailChimp/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 6th, 2026 # Page 92 - Reviews of Mailchimp ## Showing most helpful reviews Showing 2276-2300 of 17602 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Kat D. Marketing Coordinator Marketing and Advertising Used the software for: 6-12 months ### "Mailchimp review" December 8, 2023 5.0 Pros I like its ability to create targeted emails to a range of bespoke audience tags, it offers previews for both desktop and mobile inboxes which again is really beneficial. Cons I've recently had Mailchimp corrupt and send to the master list of over 14000 people instead of the 200 intended recipients, which was a huge recovery mission afterwards. It also doesn't always show emails as intended when using the Outlook inbox which has again been difficult when it left aligns everything. Review Source AK Anna K. Executive Administrative Assistant Transportation/Trucking/Railroad Used the software for: 6-12 months ### "Highly Recommend" October 14, 2020 5.0 Mailchimp has provided us the tracking information that we didn't originally have. We understand when and how to reach our customers at the best time and how to market our content for each customer. Pros The ease of use with Mailchimp is unbeatable. I was able to quickly transport and segment my customers into the system and segment them hassle-free. With the ability to start using Mailchimp right away for free, you really can't go wrong. It's great for companies who are just starting out and don't have the resources to invest towards marketing. Mailchimp's tracking features are even available in the free version, which is very useful. Cons There is a limit for each plan. I am actually very surprised how much capability that comes with the free plan. The only downside is that you have the Mailchimp logo at the bottom (which is understandable, it is free after all). Reason for choosing Mailchimp We originally were just sending out emails through Outlook with no tracking information or data being collected. Mailchimp was our first and last choice. Review Source TA Tanya A. Administrative Director Religious Institutions Used the software for: 2+ years ### "Makes our communication easy and looks sharp!" October 20, 2022 5.0 Overall Mailchimp provides an intuitive, user friendly platform to for marketing and email management. Pros Ability to create sharp looking emails with graphics and the ability to track engagement. It's also helpful to be able to create different target lists. Mailchimp improves the quality of our email and marketing. Cons I don't have any real complaints about this software. Review Source Neder G. CMO Marketing and Advertising Used the software for: 2+ years ### "Buona ma non la mia preferita" March 26, 2023 4.0 Pros La semplicità d'utilizzo è sicuramente un punto a favore, oltre alla facilità di integrazione con altri sistemi Cons Poco personalizzabile e non mi piace molto il sistema di marketing automation Review Source AM Andy M. Director Design Used the software for: 2+ years ### "Mailchimp Drip Feeds To Your Customers Automatically and It's Simple to Setup" February 9, 2021 5.0 Mailchimp has definitely affected my sales in a positive way. The fact that you can have up to 2000 users for free enables you to really test the system. With very little cost you can build up your users and campaigns for a really insignificant amount of money! Pros One of the best features of Mailchimp is the drip-feed service. I can easily setup my campaigns for new subscribers or subscribers I have had for a longer period of time. And so both types of customers can easily be fed the content I think is relevant to their length of subscription. This is an essential part of keeping customers and making them return. Cons Although the templates will be more than satisfactory to create email campaigns, I would like a bit more control of fine details, simply because I am a web developer. But for the most part, this is a small feature which doesn't make a great difference overall. Alternatives considered [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Reason for choosing Mailchimp I found that Mailchimp does not require learning many tutorials. More or less you can navigate around and understand what is to be done. AWeber was clumsy to setup and I decided to look for a better time-saving option. Review Source MB Matteo B. consulente Management Consulting Used the software for: 1-2 years ### "Sia la versione gratuita che quella a pagamento sono altamente performanti." February 12, 2023 5.0 Pros E' un ottimo prodotto utile sia per utilizzi professionali che non professionali. Ha dei template base ma anche abbastanza possibilità di personalizzazione dei formati della mail. E' indubbiamente la piattaforma al momento più diffusa per questo tipo di attività. Cons I binari di personalizzazione a volto sono molto stringenti. Un po' più di libertà, soprattutto per utenti esperti sarebbe gradita. Switched from [Gmail](https://www.capterra.com/p/202338/Gmail/) Perchè per fare questo tipo di attività è più performante, nonchè meno soggetto a spam. Review Source CB Colega B. Producer Entertainment Used the software for: 2+ years ### "Great for businesses" December 7, 2023 5.0 Great, I will continue to use it and look followed to the future Pros Lets you collect and store data easily. Easy to use Cons A little bit expensive if you are just starting up but can help greatly Review Source VR Verified Reviewer Head of Growth Financial Services Used the software for: 1-2 years ### "Easy but very limited email tool" May 8, 2019 4.0 We are using Mailchimp for customer emails and we kept it because we used it from the start. Currently, it doesn't serve our needs well and we are looking for a replacement. Mailchimp is good for the start, but as your company scales, if you do a lot of emails and comms you need something more integrated with CRM or something more robust with CRM functions. Pros \- Easy to use - Most functions are intuitive - Easy to integrate - Top of mind solution for emails Cons \- Branding and UX are very average - Workflows not intuitive for some actions - No bulk-adding fields - Exports/viewing results is very clunky - No way to setup parameter-based audiences Alternatives considered [WebEngage](https://www.capterra.com/p/143401/WebEngage/)[SMS Reviews](https://www.capterra.com/p/184068/Outreach/) Reason for choosing Mailchimp Founders installed it, then we had no time to replace it. It's not really superior for us atm. Back in the days it was a free email solution. Review Source Joel M. Freelance Consultant Non-Profit Organization Management Used the software for: 2+ years ### "Great Email Marketing Software" July 17, 2019 5.0 MailChimp is allowing me to conduct emailing marketing for many of my clients; both for-profit businesses and non-profit organizations. It’s a must have in order to keep lines of communications open with clients and supporters! Pros Their are many things to like about MailChimp as it makes Email Marketing easy for everyone - beginners and experienced users alike. They offer ton of resources and guides to help you get started; which is great especially if you’re a beginner. One of the biggest PROS about MailChimp is that they offer a free package for users (up to 1,000 contacts). This free package is more than enough to get small businesses and nonprofits started with email marketing. They also offer eligible nonprofits with a discount for their paid packages Cons I have nothing but great experiences with MailChimp. Review Source VR Verified Reviewer Technology Consultant Information Technology and Services Used the software for: 2+ years ### "Mailchimp is evolving, should you evolve with it too?" December 4, 2019 5.0 I have tried many ESPs & marketing automation platforms over the years and few compare in ease of use, features and price point to Mailchimp. But they're changing. At first the re-positioned to target eCommerce and now are trying to become a marketing automation platform - if you want to pay for it. The experience is still good, the featureset is growing (arguably in the right direction) but the price is increasing as well. Pros I have been recommending Mailchimp's free tier for years. It was the easiest solution with the most generous free tier. I have also used it with SMBs that are fine paying for the service. Hands down, ease of use is what keeps me recommending MailChimp. Not too many competitors have mastered this as masterfully as Mailchimp. I'm happy to see them move away from strictly list-based management too. Cons The paid plans have no doubt been seeing more and more features, but they haven't come without price increases either. The base price now for Mailchimp for small lists is becoming a pain point for my clients who are having a harder time justifying the cost (especially when they started out with the free plan). It doesn't help when the Canadian exchange slaps another 35% on top. Review Source DS Dhaivat S. Senior Research scientist Pharmaceuticals Used the software for: 2+ years ### "Dhaivat's review " April 7, 2023 4.0 Pros It's really very useful for ppl like us for email tracking and management Cons There is nothing as such which I dnt like or i dislike about MailChimp.. Review Source VR Verified Reviewer Business Development Intern - Smart Products & Online Retail Used the software for: 1-2 years ### "A very user-friendly way to create tailored email campaigns" June 7, 2018 5.0 Pros I particularly appreciate the templates offered by MailChimp to create very quickly email campaigns. You can customize almost everything, you can include very dynamic contents (Gif, videos), you can create many subscription lists, check the metrics (opening rate, click rates), which are wonderful features. Cons When you create landing pages, these pages can be hosted only by mailchimp, not by your own website, which is not great. Also, the integration with your digital store (with Big Commerce or Shopify for example) is not perfect at all: some products do not show up. Review Source Amanda S. PC Support Specialist Real Estate Used the software for: 2+ years ### "MailChimp!" May 28, 2018 5.0 MailChimp is a WONDERFUL feature Pros I love MailChimp. I can get a detailed report of my mailing list and emails. So easy to use and clean crisp look. I can edit MailChimp to fit my needs. For as many mailers I send out it is free for me to use. Cons It can get costly the more you send out and use the program. Email automation features lacks. There are too many rules when it comes to automation and it is too complicated to use. Review Source Mateus B. Nutrician Health, Wellness and Fitness Used the software for: 2+ years ### "A powerful tool for email marketing!" February 14, 2020 5.0 When I started working with social media and digital marketing, I realized that I would need to adopt an email marketing strategy. I researched some tools I came across with Mail Chimp. For me the tool was very useful in solving my problem in an amazing way. I still use it today and I am very satisfied! Pros I loved it because it is very simple to use for beginners, in addition to having a free plan that works very well for those who are starting their journey in e-mail making. Use until today, because it presents a great cost benefit. In addition you can do: - Segmentation of contact lists; - Creation of lists of similar audiences (lookalike); - Email personalization; - Creation of landing pages(is very easy to use); - And much more... All of these tools are very useful to me. Cons Not all tools are available in the free plan. Review Source MF Mahmoud F. Senior CRM Specialist Automotive Used the software for: 1-2 years ### "Analytical features and marketing automation tools" April 17, 2021 5.0 Managing and communicating with our subscribers from ome platform. Sending out newsletters and customizing signup forms that we integrate with social media platforms and our website. Pros Marketing automation eliminates manual work and simplifies all marketing processes allowing the marketing team more time to focus what most important. Cons The list segmentation can be made a bit complex because I find it to be very basic. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reason for choosing Mailchimp The pricing plans for Constant contant were not straightforward and the prices could accumulate fast Review Source Vin C. IT Director Information Technology and Services Used the software for: 2+ years ### "MailChimp is a great mailing list manager" March 14, 2019 5.0 Overall, we've been very satisfied with the service. We're using it for both forks of the business - retail and wholesale - and it's been super helpful in sending out these contact campaigns - be it a flash sale (warehouse) or monthly newsletter (retail). Our customers love the formatting and our internal teams love the data - who clicked what and when - which messages bounced - automatic opt outs. Very well formulated system Pros Integrates with every platform. API works seamlessly to bring in newsletter customers, form data, etc. into easily manageable email lists. Then - you can created modern email campaigns to run on schedules to keep in touch with these customers - sales, promotions, announcements or just staying in touch over time. Cons A bit of a funky price breakdown - not to fond of the # of contacts + # of emails per month packages. Backend is a bit clunky at times - can use an update. Review Source Remon S. Social Media Manager Marketing and Advertising Used the software for: 2+ years ### "Great " December 5, 2020 5.0 Great experience Pros Let me send great emails campaigns with many templates and then track it Cons A little bit high subscription rate rather than other sites Review Source VR Verified Reviewer Content Manager Management Consulting Used the software for: 1-2 years ### "Easy to Use" December 4, 2018 5.0 We used MailChimp for some time before switching to Hubspot. It was a great, affordable solution for sending emails and I know you can integrate multiple software with it. However, we preferred having software that did so seamlessly. MailChimp requires more technical knowledge if you're going to really integrate with your website, CMS, social, etc. Pros It has a variety of templates to choose from, and, most importantly, the emails got to the inboxes they were supposed to get to. It handled things like bounces and unsubscribes as well, making it easy to keep our email reputation strong. Cons There are a lot of bugs in the editing software, so you need a basic knowledge of html to make your emails look the way you want them to. Cutting and pasting often caused bizarre issues. Also, the ability to manage lists after multiple email sends is fairly complex -- at least ours was. We had a whole system that involved some massive Excel spreadsheets to make sure our master list was always up to date. Review Source CC Christina C. Social Media Manager Marketing and Advertising Used the software for: 2+ years ### "MailChimp - great for larger businesses and freelance" November 14, 2022 5.0 Overall, it's my favourite newsletter software and I have recommended it numerous times to managers and to clients. Pros It's so intuitive. It's the easiest newsletter software to get a hang of and is so easy to get sign-ups for your email list. Cons The only con I've found is the number of people who can have access at a time when I have used MailChimp with larger teams. Alternatives considered [Cyberimpact](https://www.capterra.com/p/181270/CyberImpact-Email-Marketing/) Reason for choosing Mailchimp Easier and more intuitive software Review Source Amy S. Office Administrator Religious Institutions Used the software for: 2+ years ### "Gets the word out in an attractive and functional setting." June 18, 2018 5.0 Instant communication with all our church members. Pros I can set up my own heading and footer, and totally control the content. I like being able to choose the right "box" to hold my content throughout the newsletter. There are many different styles from which to choose that helps my newsletter look more professional. I like that people are able to "unsubscribe" if they no longer want to receive email from us, and that they can reply if they have a comment or question. There are many more features that I have never needed to use, too. Cons There are certain features that are not intuitive. That is why I gave it less than 5 stars in Ease of Use. It would also be nice to be able to re-size pictures within the newsletter without having to always go back to the media page. Review Source MH Maggie H. Director of Marketing Non-Profit Organization Management Used the software for: 1-2 years ### "Great for nonprofts" February 14, 2023 5.0 Love my experience with transactional email and the automatic replies I can set up. Pros I love that Mailchimp is so easy to use. I am a one person team so I need something thats intuitive and easy to use. I can figure this all out on my own with no experience. I love it. Cons My only con is that there is not enough pre loaded email templates for me to use. However, I really do not have a lot of complaints about this software. Review Source MK Michael K. Director, Sales & Digital Commerce Entertainment Used the software for: 2+ years ### "Mailchimp - a good starting solution, but not an enterprise solution" March 20, 2020 2.0 At first, they did what we needed to do, but they've failed to advance with the marketplace in terms of what other email service providers are bringing to the table. It was often impossible to get a human on the phone to discuss technical support issues. Pros The pricing is very affordable compared to other solutions out there. Indeed, I would say that the pricing is in large part why we have stayed with Mail chimp for so long (more than ten years). Cons It is impossible to make even small edits to designed emails coming from Dreamweaver in the Mailchimp back-end. You have to make the edits in Dreamweaver, export the email again and then import it back into Mailchimp. The heat maps were broken for months and rather than resolve the technical issue, Mailchimp just gave us a credit. In general, Mailchimp has not kept apace with advances in email technology. Review Source Steve C. Web Developer & Graphic Designer Internet Used the software for: 2+ years ### "Slightly Hipper and More Intuitive than ConstantContact" December 19, 2018 5.0 It offers me another alternative to use for my clients who want to send out email newsletters. Pros Mailchimp came into the market where ConstantContact was the main player in town and provided a streamlined, clean approach to doing eNewsletters and email blasts. In fairness, ConstantContact is also a good program and I think improvements they have made in recent years were perhaps in response to the competition that a company like Mailchimp offered. Overall, I just found the interface easier and more pleasing to work with. Cons I can't say there is anything I disliked about this software other than the general things that are headaches with any kind of eNewsletter situation: inlining styles and coding like it's 1999 with tables and stuff. However, this is a statement on the limitations of email clients, not MailChimp. Review Source BO Borja O. Profesor de español y formador de profesores E-Learning Used the software for: 2+ years ### "Muy completo, pero complejo de utilizar y ya no tan asequible." April 10, 2023 4.0 Me ha permitido durante mucho tiempo comunicarme con mi audiencia semanalmente. A pesar de que su interfaz me parece engorrosa, funciona bien, y las métricas que ofrece son muy completas. Ahora me he pasado a otra plataforma más sencilla, pero Mailchimp sigue siendo una opción decente si tienes un proyecto que requiera automatizaciones complejas o funciones muy especializadas. Pros Es una herramienta de email marketing muy completa. Te permite desde gestionar tu lista de suscriptores, crear formularios, enviar emails, automatizaciones e incluso crear landing page sencillas. En resumen, tiene todo lo necesario (y más) para ponerte enviar emails a tus suscriptores. Cons Es muy poco intuitivo y te abruma con mil opciones que (al menos alguien con un negocio como el mío) no necesita. Además, ahora que su plan gratuito es menos generoso y que cada vez hay más herramientas de email marketing de calidad, no es tan buena opción. Review Source kwandile Mabutho K. Reviewer Accounting Used the software for: 6-12 months ### "MailChimp review " December 5, 2023 4.0 Pros Its perfect for conducting surveys and for a company to send a mass Email connection Cons It has a few help icons for first time users and is a difficult program to use if you are not a computer person Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.