# Page 98 | Mailchimp Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 98 - Is Mailchimp the right Email Marketing solution for you? Explore 17565 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/110228/MailChimp/reviews --- Mailchimp 4.5 (17565) [View alternatives](https://www.capterra.com/p/110228/MailChimp/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Page 98 - Reviews of Mailchimp ## Showing most helpful reviews Showing 2426-2450 of 17565 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use YA Yasser A. Founder Computer Hardware Used the software for: 6-12 months ### "MailChimp Review" July 27, 2020 2.0 Not easy to use, quite cluncky and it seems they have diversified trying to be a one-stop marketing and web hosting service. This is confusing, especially the tool itself - way too many options. Pros It's touted as the email marketing champion, unfortuntely I personally, was let down. Cons I have amassed a large contact data base, and wanted to use MailChimp to send them a mail. What the tool fails to tell you - or actively hides it - is the fact that if you have more than 2000 contacts, then you need to go to their premium service for $299/month! So because this is hidden from the user - unless you specifically search for this - it took so much time to learn how to design a mail on the system, resize art work etc.... only then to find out that I cannot use the platform - wasted hours on this! Switched from [Wix](https://www.capterra.com/p/169007/Wix/) Technical reasons, which I will now have to find a solution for - which MailChimp failed to bring to the table. Review Source Gregg B. Owner Non-Profit Organization Management Used the software for: 6-12 months ### "It's all about the list!" February 1, 2019 5.0 It couldn't be easier to set up account and mail campaigns. Nice out of the box design options. Pros When I first started using online marketing tools for my business, a friend and mentor emphasized to me, "It's all about the list!" What he meant was that to build and grow an online presence and engagement with clients I needed to cultivate relationships with them and regularly provide them fresh information. We've utilized Mailchimp for several years in an effort to stay in touch with our clients and better understand their needs. Mailchimp grows with your organization and at the paid levels offers detailed analytics and market segmentation at a very competitive price. Email campaign setup and management are made easy by Mailchimp's easy-to-use interface. Cons Integration of Mailchimp with our CRM software was a bit of a headache and required hiring an outside consultant. Not exactly Mailchimp's problem, per se, but the software was selected because of the promised ease of integration. All is working fine now in spite of the initial complication. Review Source VR Verified Reviewer Pastor Religious Institutions Used the software for: 2+ years ### "Best email campaign management software. Period." December 21, 2018 5.0 Pros The software editor is the easiest to use in the industry. I've used several competitors as well, and they all pale in comparison. It has the most feature-rich functionality, as well as the best pricing platform available. It also works well for any size company. Cons The only real 'con' that I can come up with is that it seems almost entirely designed for marketing and monetization. I work for a non-profit \[501(c)3\], and we are certainly looking for client engagement. However, we have almost no interest in hooking clients for increased monetization. That feature set is almost entirely pointless for our goals. Nevertheless, it would not affect my recommendation for anyone...I just had to go looking for a 'con'. Review Source VR Verified Reviewer Account Manager Non-Profit Organization Management Used the software for: 2+ years ### "Easily accessible metrics with a smooth skin" October 17, 2018 5.0 I am overwhelmingly impressed with MailChimp. It helped us know when to send news letters. It made them much nicer and aesthetically pleasing, and it helped bring high-quality content to the right people. Pros MailChimp, especially in the not-for-profit/small business realm, brings extensive analytical abilities to small teams. I love the ability to easily track who opens what when in order to better game future campaigns. The fact that we handed this off to one of the most junior people on our team only speaks to the intuitive nature of the program. Cons The price per list function is financially difficult for certain organizations to leverage. Because of this we typically used a single large list and as such were not in a position to take advantage of the multi lists. Review Source DB Dustin B. Graphic Designer Religious Institutions Used the software for: 2+ years ### "Does just what we need." September 18, 2023 5.0 Very good experience so far and we have used it for years. Pros Interface is very user friendly. Once we set up a template, our weekly emails are a breeze. Cons User database could be a little easier to manage. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reason for choosing Mailchimp Recommended by friend. Review Source MS Mandy S. Owner Cosmetics Used the software for: 1-2 years ### "The Chimp with All The Useful Reports" September 28, 2021 3.0 If you're looking to make 100% customized emails that ooze your brand with every letter, Mailchimp might not be your best fit - its functionality is amazing and you can quickly create emails that convert , just know that it might not be as uber-customizable as with other software. If you're looking for an easy-to-use email software with scheduling, reporting, workflows, segmentation and all the related business goodness, Mailchimp is absolutely perfect for you. It depends on your goals! I've used Mailchimp with around 4k subscribers for years and love how quickly I can go from blank campaign to ready-to-send email, and I appreciate the tools that help me evaluate its success after its' hit my subscribers inboxes. Pros I love working with Mailchimp's robust reporting and advanced workflow, sign-up forms and Shopify popups. Its capabilities are perfect for midsize+ businesses that are looking for the ability to easily create multiple lists and segments, save drafts, upload photos to one "photo bank," etc. Their features are, in general, much more robust than those of other software I've looked at. Cons Mailchimp's pay by number of subscribers model is logical and works well for small businesses, but can add up to be a bit costly for businesses with 5k+ subscribers. While I love that everything on their software is customizable, some of it isn't quite customizable enough - there are limited font options, for example. Review Source Gina S. Owner Furniture Used the software for: 6-12 months ### "Mailchimp Easy to Use " November 12, 2019 5.0 I checked into several programs like it to see what was the best for the mass emails I am getting ready to send for a special campaign, the others were very technical and because I have to help out another franchisee set hers up too and she is a little more inexperienced than I am, I thought this was the best choice because it seemed the most user friendly. Pros I have had a Mailchimp account for a while now and had not been using it regularly until becoming a franchisee with a paint and specialty covering manufacturer. Now I do regular weekly emails from my own company and for the manufacturer as well. I love that it is easy to use and doesnt take much to put a quick campaign together. Want to explore the other options now like the landing pages etc. Cons I wish it had more choice in the template area or at least the ability to add our own templates without paying more per month. Alternatives considered [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[SendGrid](https://www.capterra.com/p/204113/SendGrid/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Mailchimp easier to use it seemed. Review Source VR Verified Reviewer Director of Family Ministires Religious Institutions Used the software for: 1-2 years ### "More Fun. Fewer Options." August 18, 2022 4.0 While MailChimp has many integrations, several of our other core software products had very robust integrations with ConstantContact, and while we could have made it work with MailChimp, it was better for our workflow overall to leave MailChimp behind. Pros Believe it or not, I enjoyed sending marketing emails in MailChimp. Something about the whimsy of the UI made it feel like I was connecting with my audience in a different way, harnessing my creativity. I looked forward to sending out and scheduling email blasts! Cons MailChimp has numerous integrations, but many are very basic, and our team had concerns about the ability of MailChimp to scale with our workflows. Review Source VR Verified Reviewer Founder Marketing and Advertising Used the software for: 2+ years ### "Want to build an email list? Use Mailchimp!" August 4, 2022 5.0 Love it. Pros Mailchimp is one of those services that has become a glue in the industry. They are A+ tier when it comes to creating and managing an email list. They also have great UI/UX which makes it easier to build mail newsletters. Cons I think that they should have more customizable payment structures. Review Source VR Verified Reviewer Superintendent of Information Technology Political Organization Used the software for: Less than 6 months ### "Can't beat it for the price" March 18, 2021 5.0 Mailchimp let me reach potential voters where they are during this pandemic and reduced the need for door-to-door interaction and physical mail advertising. Pros Aside from the fact that the free tier was perfect for my local political campaign, the best part of MailChimp was how quickly I was able to get started with just a list of e-mail addresses and a script for what I wanted the e-mail to say. Total time from account creation to first open was less than 30 minutes. Cons Some of the restrictions on use of 3rd party mailing lists make it difficult for people in my position (political candidate) that obtain their e-mail addresses through a state authority and have the explicit right to use those e-mail addresses. Review Source John R. President Marketing and Advertising Used the software for: 2+ years ### "If you're not using Mailchimp for your email marketing, you're using the wrong platform..." December 5, 2018 5.0 Love Mailchimp! Pros \- Easy to use - Automation options are great - Integrates with just about everything - Great templates ready to customize - Always adding new options/features Cons Really don't have any major cons, but there are a couple of places where it takes a few too many times to click through to get where you want (i.e. exporting lists)... not really a big deal, though. Review Source FT Franziska T. Director Public Relations and Communications Used the software for: 2+ years ### "Intuitive Handhabung " November 27, 2023 5.0 Wir arbeiten in der Firma gern damit so wie andere Agenturen in der Branche auch. Pros Am besten gefällt mir die einfache Bedienung durch Drag and Drop. Dies ermöglicht eine schnelle Einarbeitung von neuen Mitarbeitern mit dem Tool. Cons Keine Anmerkungen. Alles gefällt mir gut. Review Source MD Mert D. Social Media Speacialist Marketing and Advertising Used the software for: 6-12 months ### "E-mail Management and Marketing with Mailchimp" August 6, 2022 5.0 I am using Mailchimp over 6 years and I am monitoring my e-mail marketing system and create surveys for my company to achieve some goals that we target in. Pros Mailchimp has important e-mail and survey templates that you can use for your social media or e-mail marketing. Also it is possible to analyze your e-mails about their open rate and other kind of analytics. Cons Mailchimp is nice to have and it's free version offers very valuable features. But they should extend the time that you have free version plan or they can add a plan for small businesses about the cost. Review Source Amber Elizabeth M. Graphic Designer Insurance Used the software for: 1-2 years ### "Monkey Mail" December 8, 2019 4.0 List and contact management as well as ease of use make this my preferred company for managing email campaigns. Pros More than great advertising, MailChimp is the hero of email campaigns. From their very-almost-too-reasonable-free plan to paid, this is (so far) my preferred email marketing company. I use this personally, as well as for former companies and hope to switch my current company over when I have the opportunity. Cons Mailchimp, like many other platforms these days, have so many ways to upgrade your plan that it always feels like you're being upsold even when you have no need for the extras. It's a bit tedious to feel constantly sold when you're already a customer, but it's not any different than other companys. Would you like to supersize that? Reason for choosing Mailchimp I'm unsure if it's because I started with Mailchimp or it really is better, but I know when I can which program I will use. Review Source HS Hilary S. Marketing Marketing and Advertising Used the software for: 1-2 years ### "Mailchimp has a poor user experience" April 29, 2020 2.0 Mailchimp is easy enough for a beginner to use with a free option. But, it is a very poor user experience with so many convoluted screens to get through even just to send one email. The options available for designing emails and landing pages are laughable. It is not for someone who wants to create emails that are designed to a high standard. Pros Mailchimp is cheap and relatively easy to use. It is a good introductory solution to someone who knows nothing about email marketing and has very limited needs, such as only one automated email with no sequences. Or, someone who only does campaigns. If you don't care about design, use Mailchimp. Cons The user experience is flawed. The editing panel is confusing, with users required to write in one half of the screen even though their eye is drawn to the other. I had the misfortune of working with landing pages and emails that were set up to go to different audiences by mistake and I had to archive and duplicate every single email in order to reroute them to the correct audience. This is slow and not necessary. I would never recommend this service for these reasons. It was not intuitive at all. Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/) Review Source VR Verified Reviewer Research Analyst Venture Capital & Private Equity Used the software for: 1-2 years ### "Great for building emails, some quality of life issues however." August 22, 2018 4.0 Mailchimp is great - there are just a few small quality of life things like collaboration and reporting that can be a bit frustrating at times. Pros Building and going from nothing to an email that looks great is really easy in Mailchimp. You don't need to be an expert, you can drag and drop and start typing. Mailchimp also does a great job of tracking emails. I'm able to get great analytics and information about who opened an email to see how effective the emails are. Cons One of the most frustrating parts of Mailchimp is that it doesn't allow for collaboration (yet). There are often times where I am working with other members of my team on a specific email or message and only one person can edit at a time. Due to this, we often draft most of the emails in a better collaborative environment like Google Docs and then when we're done - we design the template and port all of the content over the Mailchimp. Review Source VR Verified Reviewer President Information Technology and Services Used the software for: 1-2 years ### "Powerful Mailer" June 13, 2023 4.0 Pros Easy to use interface, verry intuitive to learn Cons At some points we found odd workarounds in the builder that were needed Review Source Spencer B. Head of Business Development, Brands Marketing and Advertising Used the software for: 2+ years ### "Best Mass Emailing Tool" May 20, 2019 5.0 I will use this tool for a very long time! Pros I sent hundreds of emails a day and thousands every week. Mailchimp is the most important tool to help ensure that I am hitting my numbers and accessing as many people as I can. With an organized and user-friendly interface, Mailchimp allows me to reach as many prospects as possible every day! Cons I enjoy Mailchimp and have nothing bad to say! Review Source VR Verified Reviewer E-Commerce Marketing Assistant Retail Used the software for: 2+ years ### "Mailchimp for Retail" February 19, 2019 4.0 Great for smaller businesses needing minimal marketing. Would upgrade to larger support plan for the perks. Pros I like how easy it is to place images in a template and that it will create a mobile version for you. Cons I don’t like how unavailable customer service is if you have an issue. I had trouble connecting my online store to my mailing list but could only talk to someone through the chat feature. Review Source VR Verified Reviewer Paid Media Account Specialist Marketing and Advertising Used the software for: 1-2 years ### "Easy to use + good customer support" October 2, 2018 5.0 Pros The best thing about MailChimp is that it is super user friendly and intuitive. You by no means have to be a email marketing expert to figure out how to work it. There are lots of helpful tips online to determine how to best utilize the software to get the most out of it. Additionally, the customer support team is great at helping with any problems you may have and if there are site wide problems they are address them on their social media platforms. Cons Honestly, nothing negative comes to mind when thinking about MailChimp. Review Source KS Kyle S. COO Accounting Used the software for: 2+ years ### "A little difficult to execute" January 21, 2021 3.0 Overall the software does what we need it to do. While we are not actively looking for a replacement, I would not be the first to recommend this as we have had a few ongoing issues that I feel should not happen with a software such as this Pros We have a free version and for a free version it has some good features. We do not regularly hit our limits and it still does what we need to do for the most part Cons The integrations with wordpress are difficult to make changes to. We have had issues with too many emails going out to users and it has caused them to unsubscribe. Having an "email now" feature for quick emails without setting up a campaign would be useful Review Source Tim A. Lead Pastor Used the software for: 2+ years ### "We pay NOTHING but feels like we get EVERYTHING!" March 31, 2018 5.0 This has made it easier for our church to follow-up with people who come through our doors! Pros I love the automated workflows and the fact that it can integrate with Planning Center People. This is extremely helpful and time saving! Cons When you make a lot of campaigns, it gets really cluttered. I wish there was a better way it can organize itself. You can make folders but it's not very easy to use. Review Source JMC John Marc C. Pastor Religious Institutions Used the software for: 2+ years ### "Mailchimp for Churches" February 15, 2023 4.0 Overall, we have enjoyed Mailchimp. It fits our purpose and has allowed us to send out weekly emails to our congregation with events and sign up forms attached. I know there is much more we could do with automated emails etc... but we haven't yet figured out how to use those features. Pros We got into Mailchimp early on so we are still on a free plan. We are able to sync with our church management software and put different lists into the system. It makes it easy to get specific emails out to specific groups of people. The design part of the emails is sometimes a little hard to figure out but we have created a few basic templates that we like to use that look nice. Cons The one thing that I think is difficult is the email design. It's not overly hard but it is not super intuitive. It's sometimes hard to find the options you are looking for when designing and it is sometimes hard to figure out what to do to get the result that we want. Review Source VR Verified Reviewer Digital Marketing Manager Education Management Used the software for: 2+ years ### "Great tool to start basic email marketing flows" November 16, 2017 5.0 It gets the job done in the most effective and design-centric way. Pros It's so easy to use; the design is intuitive, and reliable. Deliverability is almost 100%, so it's perfect for a business with no IP "credibility" to start out with. Cons When you get into more complex email workflows, there's only so much MailChimp can do. But by that point, a marketing automation software is what's needed. Review Source AV Awit V. Registrar Education Management Used the software for: 2+ years ### "Mailchimp is the BEST!" December 10, 2019 5.0 Overall, we rely on Mailchimp! Our work wouldn't be as effective and efficient without it. Pros Generally user friendly and very simple. It's fast and I like how we can track each open and each click within our email notifications that go out. We primarily use mailchimp to get important notifications and announcements out to our students. Mailchimp has been reliable compared to google mail or outlook when sending out communication. The reports tool is very useful - when students deny receiving any communication from us, we can download mailchimp reports as our supporting data. Mailchimp is the BEST! Cons Lists! In the past, creating and organizing distribution lists was so easy. Now it's a bit complicated and the terms have increased so we would have to pay more for more lists. Review Source Similar Products Featured