# Mailchimp Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Mailchimp Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more. Source: https://www.capterra.com/p/110228/MailChimp/ --- # Mailchimp Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Mailchimp ## What is Mailchimp? Mailchimp is a leading email marketing platform used by over 11 million users worldwide. With a delivery rate of 99% and integration with over 300 tools, Mailchimp provides businesses with easy ways to connect with customers, foster repeat business, and build a lasting brand loyalty. The platform's AI-powered insights and content creation tools can personalize every email and SMS. The user-friendly interface accommodates tech-savvy and non-tech individuals. Clients such as TEDTalks, Shutterstock, Boston Market, and Nikon India have used Mailchimp to drive revenue through email marketing. The company was acquired by Intuit Inc. in 2021, and since then, the platform has introduced more than 100 new features to improve user experience. The company ensures its product descriptions match the Mailchimp site, don't include overly-comparative language, calls-to-action, personally identifiable information, suffices, or HTML tags. ## What is Mailchimp used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Email Management](https://www.capterra.com/email-management-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 17,648 user reviews Reviews sentiment Positive 92% Neutral 7% Negative 2% Pros & cons Comprehensive email marketing platform Flexible newsletter creation tools Limited editing and formatting options Frequent email deliverability problems Starting price $13 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... - Email Marketing / 2026 - Marketing Automation / 2026 - SMS Marketing / 2026 - Content Marketing / 2025 - Email Tracking / 2025 - Landing Page / 2025 - Lead Management / 2025 - Marketing Analytics / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Mailchimp?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.intuit.com&name=Mailchimp) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Mailchimp 4.5 (17,648) VS. [4.3 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/) Starting Price $13 Flat Rate, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (15,758) Ease Of Use 4.3 (164) Value For Money 4.4 (12,217) Value For Money 4.2 (150) Customer Service 4.2 (10,692) Customer Service 4.3 (156) ## Mailchimp alternatives [4.3 (711)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars Highest Rated [4.6 (6,075)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.3 (2,937)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [Brevo](https://www.capterra.com/p/132996/brevo/) [4.6 (3,495)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/110228/MailChimp/alternatives/) ## FAQs about Mailchimp Overview ### What problems does Mailchimp solve? Mailchimp solves the problem of manually building, sending, and tracking bulk emails by centralizing contact lists, reusable templates, newsletters, segmentation, scheduling, and engagement reporting. Marketing teams, small business owners, nonprofits, sales teams, and bloggers use it to target the right audiences, maintain branded communication, and reduce design and follow-up work. Answer based on 6130 reviews Overview ### Which roles and teams benefit most from Mailchimp? Mailchimp is most used by small business owners, founders, and executives who need an accessible way to run email campaigns, promote offers, and track audience engagement. Marketing teams, designers, and digital specialists use it to build newsletters, segment contacts, automate outreach, and measure campaign performance across customer lists. Answer based on 15943 reviews Talk to an expert ### More questions? Ask our experts Overview ### What company size and industries is Mailchimp built for? Mailchimp is built primarily for small businesses, which make up 85% of reviewers, and is used most in Marketing and Advertising at 11%. It also serves enterprise and midsize companies at 8% each, with additional concentration in Information Technology and Services at 7% and Computer Software at 6%. Answer based on 17646 reviews Features and Usability ### What are the key features of Mailchimp? Mailchimp includes core email marketing features like email campaign management, drag-and-drop email templates, newsletter creation, list management, and audience segmentation. Differentiating features include A/B testing, marketing automation for drip campaigns and autoresponders, landing pages and sign-up forms, plus real-time analytics for opens, clicks, and campaign performance. Answer based on 6450 reviews Pricing ### How much does it cost and what fees or limitations are included? Mailchimp starts at $13/month for Essentials, with Standard at 20/month and Premium at 350/month; a free version and free trial are available. Reviewers say the free tier is useful for small lists, but limits on contacts, sends, automations, and support mean costs can rise quickly as subscriber counts grow. Answer based on 4330 reviews Integrations ### Which third-party tools and platforms does Mailchimp integrate with? Mailchimp integrates with WordPress, Shopify, WooCommerce, Gmail, Google Analytics 360, Microsoft Excel, and Zapier, with reviewer mentions also highlighting Canva. It supports over 200 integrations overall, covering ecommerce, website publishing, analytics, spreadsheets, and automation tools for connecting mailing lists with broader marketing and sales workflows. Answer based on 2131 reviews Getting Started and Support ### How easy is it to onboard and train a team on Mailchimp? Mailchimp is generally quick to onboard for small teams, especially beginners and nontechnical users working with templates and drag-and-drop campaigns. Training is available through live online sessions, webinars, videos, and documentation. Reviewers say basic tasks are learned fast, while admins handling automations, segmentation, and integrations usually need more time. Answer based on 1531 reviews Getting Started and Support ### What customer support options does Mailchimp offer, and how do users rate the experience? Mailchimp offers email/help desk, FAQ/forum, a knowledge base, phone support, 24/7 live rep, and chat. Users often describe chat and support staff as helpful, patient, and effective for resolving issues quickly, but others report inconsistent response times, difficulty reaching the right person, and frustration during urgent or billing-related problems. Answer based on 1545 reviews Security ### How does Mailchimp handle data security and access control? Mailchimp uses two-factor or multi-factor authentication, login verification, user invitations, and some user permissions to control account access. It also supports domain verification plus SPF, DKIM, and SSL, while helping users meet privacy, anti-spam, unsubscribe, and double opt-in requirements. Some reviewers still report limited permission granularity, cumbersome security steps, and data protection concerns. Answer based on 183 reviews ## Who uses Mailchimp? Based on Capterra reviews from the past year Talk to a software expert to get a free software list tailored to your business needs Company size Based on 472 reviews 100% 75% 50% 25% Smallbusiness Midsizebusinesses Enterprise Top job functions Based on 472 reviews Administrative 25% Administrative 25% Marketing 20% Creative & Design 12% Entrepreneurs/ Owners 10% Others 33% Top industries Based on 472 reviews Information Technology and Services 28% Computer Software 19% Non-Profit Organization Management 19% Education Management 19% Other 15% ## Pros and Cons Comprehensive email marketing platform 94% positive reviews out of 2126 Most reviewers describe email marketing as robust, with automation, segmentation, analytics, and flexible templates supporting business growth. Domingo Antonio A. University average technician, 2 - 10 employees. "It has been a key tool in developing an effective email marketing strategy that contributes to the continued growth of my business, increases my sales, and fosters a better relationship with my clients." Limited editing and formatting options 53% negative reviews out of 823 Some reviewers describe image and text editing as restrictive, with clunky formatting, inconsistent previews, and limited customization. Kristin B. Marketing Director, 51 - 200 employees. "For example, having a three-row image isn't an option that is easily accessible and sometimes needed for campaigns." Flexible newsletter creation tools 93% positive reviews out of 1377 Most users report newsletters are easy to design, customize, schedule, and track, supporting consistent outreach and audience segmentation. Terrance F. Business and Financial Officer, 2 - 10 employees. "I love the comprehensive ability to design and distribute newsletters and emails to our subscribers while also managing and maintaining our subscriber database all in the Mailchimp platform." Frequent email deliverability problems 80% negative reviews out of 585 Most users report spam issues, with emails often landing in junk or promotions folders, impacting campaign effectiveness. Luiza V. Community Management, 11 - 50 employees. "Unfortunately the emails always end up going to recipients spam box, which is not super useful for engagement or for people to receive emails." Efficient client communication management 93% positive reviews out of 637 Most reviewers indicate client communication is streamlined, enabling targeted updates, segmentation, and ongoing engagement with diverse audiences. HELENA M. RMT, 1 employee. "I love the flexibility for communicating with clients and the ability to monitor responses." Restrictive security and permissions 43% negative reviews out of 134 Some users report security and access control as cumbersome, with complex permissions, strict import rules, and multi-factor authentication challenges. Ray D. Founder, 2 - 10 employees. "While I understand the importance of security, MailChimp's security and spam protocols can be a little cumbersome at times and can make the service difficult to use." ## Features AI summary Based on 20,387 Email Marketing reviews Capterra data shows that buyers of Email Marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**44%**) - **Campaign Analytics** (**40%**) Mailchimp supports all three of the features reviewers identify as most important: **Email Campaign Management**, **Campaign Scheduling**, and **Campaign Analytics**. Together, these capabilities help businesses create and manage campaigns, send messages at the right time, and track performance results, allowing teams to improve outreach and make better marketing decisions. Email Campaign Management 4.6 (1,744) 68.92% of 1744 reviewers that rated this feature as important or highly important With this capability, you can plan, segment, schedule, and track campaigns from a single dashboard. Reviewers appreciate the streamlined workflow, audience segmentation, automation, and clear analytics, though some wish for more advanced AI and easier organization for complex campaigns. Campaign Scheduling 4.6 (555) 81.26% of 555 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates Lead Capture 4.3 (578) 52.08% of 578 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers Mobile Optimization 4.5 (1,100) 63.55% of 1100 reviewers that rated this feature as important or highly important Mailchimp automatically optimizes emails for mobile devices, letting you preview designs across screens. Reviewers indicate emails display well on phones and tablets, making it easy to reach mobile audiences, though a few mention older templates may not always look modern. Contact Management 4.4 (1,328) 66.87% of 1328 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Reporting/Analytics 4.4 (1,209) 66.50% of 1209 reviewers that rated this feature as important or highly important Mailchimp offers detailed reporting so you can track open rates, clicks, and audience engagement. Users think the clear dashboards and actionable insights help refine campaigns, though some feel deeper analytics and behavioral data would make this aspect even more valuable. Mailchimp 172 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Software program that continuously adjusts its behavior based on observed data Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Schedule appointments via a calendar Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Establish rules for automatic propagation of social media posts across one or more channels Automatic reply functionality for incoming messages Automatically create schedules based on business needs or employee availability and qualifications Create and automatically send premade copy in response to customer messages Track and analyze user behavior within a system or network Track and analyse user behavior within a system or network Display advertising and marketing messages to users based on their browsing history and preferences Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Group campaigns by project, client, or campaign for better management. Track the performance of marketing campaigns across multiple channels. Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Manage various distribution channels, build relations with channel partners, and track their performance Track the amount of clicks on individual products to measure campaign results Provides a channel for team members to share AI models, media files, communicate, and work together Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Centralized repository to store content and assets Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Publish and distribute content to targeted audiences Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A collection of customer information such as contact details, demographics, previous interactions, etc. Visualize and analyze customer experience across all touchpoints and channels Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Tool to send questionnaires to customers to gauge feedback Add customized logos and colors to align with company branding Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Create labels for products that contain required information such as colors, sizes, dates, etc. Assembly of graphs and charts for visualizing and tracking statistics/metrics Analyze survey results via statistical testing or crosstabs directly within the software Import and export data to and from software applications Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Collaborate on creating a product by sharing and adjusting designs through a shared portal Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products With this capability, you can plan, segment, schedule, and track campaigns from a single dashboard. Reviewers appreciate the streamlined workflow, audience segmentation, automation, and clear analytics, though some wish for more advanced AI and easier organization for complex campaigns. Manage, store and organize emails within the system or via third-party apps Mailchimp gives you a user-friendly way to create, schedule, and automate emails with customizable templates and seamless integrations with platforms like websites and e-commerce tools. Reviewers appreciate the intuitive design, automation, and reliable deliverability, though some mention limited template customization. Reminders sent via email Set up automated email sequences to streamline outreach and engage leads/contacts Pre-made examples and templates for emails Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Find & retrieve relevant data or documents Intended to be used by insurers Operate/access software on iPad Devices Designed for small businesses Primarily serving startup companies Adds a customizable form to the landing page, usually for the purposes of lead generation Ensure compliance with the General Data Protection Regulation protocols Use AI to generate content in the form of text, images, videos, etc. Determines the location of a device using GPS or an IP address Add, edit, and manipulate HTML code directly Store and manage images Organize, prioritize, and manage incoming communications Track interaction history by documenting conversations for contacts Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Engage with a lead throughout the sales process by actively providing information Divide leads into buckets based on predefined criteria and routing rules It helps you segment, tag, and organize subscribers for targeted outreach. Some reviewers find list management easy and flexible, with options for importing, exporting, and cleaning lists, though others mention occasional confusion with segmentation and limited free plan functionality. Ability to chat online in real time Identify the physical location of an individual, asset, device, etc. Automate workflows and trigger campaigns based on customer actions See past and upcoming campaigns and communications in a calendar view Send messages to multiple subscribers at the same time Access software remotely via mobile devices Access the system via a mobile application Mailchimp automatically optimizes emails for mobile devices, letting you preview designs across screens. Reviewers indicate emails display well on phones and tablets, making it easy to reach mobile audiences, though a few mention older templates may not always look modern. Distribute a survey via mobile devices Observe and track the demand, usage, progress or quality of a system, product, or user Manage and post content across multiple social media accounts and platforms simultaneously Manage multiple campaigns in one system Allows for businesses to run a variety of different campaigns across different channels Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Collect information from multiple sources Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service Create many versions of emails, forms, or actions and gauge which is most effective Create and update newsletter content to increase engagement Practice of collecting data and responses for market research/surveys without an internet connection Includes functionalities for creating custom eCommerce websites A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Schedules specific times for content to appear on social media platforms, blogs, websites etc. Pre-defined templates within a library for common cases such as contracts, websites, emails, and more Predict future data based on historical data sets Present a catalog of inventory that customers can view Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history Survey design technique that directs respondents to different questions based on their previous answers Pre-written repository of questions that can be reused within a course or for assessment or interviews Integration of respondents' answers from previous survey questions into subsequent questions or text Randomize the displayed order of questions and answer options Preview and make real-time changes in the web content Analyze and gain insights into data in real-time Receive data and information in real time Active monitoring of systems, applications, or networks Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement Log and store the source of contacts/leads Timed notification for any upcoming task, deadline, appointment, or activity Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Mailchimp offers detailed reporting so you can track open rates, clicks, and audience engagement. Users think the clear dashboards and actionable insights help refine campaigns, though some feel deeper analytics and behavioral data would make this aspect even more valuable. Planning and managing of resources and procedures to mitigate the impact of events and incidents Limit the number of participants with certain characteristics you want to complete the survey Ensure the answer provided fits set parameters (numerical, positive number, etc.) Web design that automatically adjusts to look good on different screen sizes Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Pipeline view and tracking lead status Send individual or bulk text messages at predetermined times Plan availability and assign specific time slots for tasks and resources Track visibility and traffic from search engines Search and filter data across systems to locate required information by entering keywords or certain criteria Group leads or contacts based on their specific characteristics An email inbox that can be accessed and managed by multiple individuals Checkout of online store Internet standard communication protocol to transmit electronic mails Survey popup over a webpage to specific users based on their behavior Skip over or route respondents to different questions based on their previous answers Send promotional campaigns or transactional messages via text messages Manage campaigns and track engagement for marketing efforts across social media channels Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. Market event via social media tools Filters used to determine different types of malware threats Add or remove subscribers from mailing lists Process of managing customer subscription lifecycle for a recurring service or a product Allow media to be embedded in the question or answer options Create and manage surveys Attach digital tags to documents and assets for identification, search, or monitoring purposes Organizing a group of people to accomplish a task Create, save, and re-purpose templates for emails, forms, etc. Addition of necessary external data, applications, tools, or features Set up connections to third-party platforms to improve business processes Modifying a website's URL to enhance readability, branding, or campaign alignment Interact with data visualization elements, such as charts and graphs, to drill down into data Track and analyze information regarding website visitors Seamlessly integrates with 3rd party websites Customize website features Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain Monitor activity of individuals who visit your website using cookies An extended application or connector that enables users to perform additional services with their current set of tools Create, design and manage workflows for repetitive tasks What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.4 (15,130) 4.4 Based on 15,130 reviews ## Pricing Value for money 4.4 (12217) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/110228/MailChimp/pricing/) Essentials $13.00 Flat Rate,Per Month It includes: - 3 Seats - Owner & Admin - Up to 50,000 Contacts - Surveys - Audience Dashboard - Campaign Engagement - Purchase Behavior - Content Studio Standard $20.00 Flat Rate,Per Month It includes: - 6000 Monthly Email Sends - 5 User Seats - 4 Roles - Pre-Built Journeys - Custom-Coded Templates - Predictive Segmentation - Content Optimizer - Send Time Optimization - Dynamic Content - 24/7 Email & Chat Support Premium $350.00 Flat Rate,Per Month It includes: - 150000 Monthly Email Sends - Unlimited User Seats - 5 Roles - Content Optimizer - Send Time Optimization - Dynamic Content - Multivariate Testing - Comparative Reporting - Advanced Segmentation - Assisted Onboarding Value for money 4.4 (12,217) 4.4 Based on 12,217 reviews ## Integrations [ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Slack](https://www.capterra.com/p/135003/Slack/)[ Trello](https://www.capterra.com/p/211559/Trello/)[ Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Basecamp](https://www.capterra.com/p/56808/Basecamp/)[ Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.2 (10692) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.2 (10,692) 4.2 Based on 10,692 reviews ## User reviews Overall rating 4.5 Based on 17,648 reviews Filter by rating 5(10327) 4(5822) 3(1219) 2(185) 1(95) Mentioned topic Sorted by most recent Jesse Z. Software Engineer Computer Software ### "Great Tools For Modern Designs Freemium Features Could Be Introduced" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 July 24, 2026 Pros The graphic design options this tool provides look pretty and are modern. It is easy to view analytics of any newsletters or emails you sent out to subscribers. Additionally, you can also brand your emails by adding your company's logo at the top to make your emails more official. Cons It is not easy to initially setup or sign up for an account. I also wish Mailchimp would provide some free tools for those who want to take advantage of their features to send some general emails and marketing campaigns then and there without needing to fully pay for service. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Bruno M. Sales Executive Automotive ### "An amazing email marketing and marketing automation platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 July 22, 2026 In general, my experience of using MailChimp was a positive one, as it allowed me and my colleagues to target some new customers through email marketing campaigns. I would say that it is a great product, which can be very useful in different fields and areas of work. Therefore, I would recommend it to any person working in Sales and Marketing. Pros I had an opportunity to use Mailchimp as a Sales Executive at Hackett & Hackett International Group Limited. In this company, we are tasked with developing email marketing campaigns to target new customers and leads. I can say that it has a lot of benefits, and it would be very helpful for every person working in Sales and Marketing. First of all, it has a lot of advantages, starting with being intuitive and having a good user interface. In addition, there is a wide variety of templates and an easy-to-use email builder and campaign tool. All these things make this program convenient for people of different levels. Even those who have little knowledge of marketing can use it. Cons In addition, I would like to note that this program has some disadvantages, including being expensive for some users and having a limited number of features for cheaper plans. Also, the automation of this program can be described as medium, meaning that in some cases, it can be not sufficient. Furthermore, I had some issues while using Mailchimp. Firstly, sometimes emails were placed in the spam folder, meaning that there are some deliverability issues. Secondly, Contact Management can be complicated at times, and there is no intuitiveness. Finally, while there are some good email templates, the design flexibility is limited, meaning that it is hard to create letters with nice design. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SO Shane O. Operations Sporting Goods ### "Great for marketing" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 July 16, 2026 We have had a good time using this for marketing and it is nice to have the different categories for separate emails Pros Mailchimp is great for marketing emails and getting the word out via email blasts. We use this all the time! Cons Sometimes it can be glitchy but overall we really enjoy the platform. It's easy to use and we like it for email blasts. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Aneesa A. UX UI Financial Services ### "Great software to use " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 July 14, 2026 Pros What I like most about using Mailchimp is its drag-and-drop editor, which makes it easy to create visually appealing emails and landing pages. It's especially great for beginners. Cons What I least like about Mailchimp is that the platform becomes much more complex to navigate once you move beyond basic campaigns and into advanced behavioural targeting. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Tanya D. President Retail ### "Great For Email Campaigns" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 July 13, 2026 Overall the few times we have used it for business it has worked well to get the message out that we are trying to get out. Pros I like that I can use it with our Go Daddy account to be able to send out promotional emails to our customers. Cons Sometimes can be a bit tricky to use and time consuming to play around with. Hate having to put in each email individually. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Jessica B. Owner Consumer Services ### "I'm a fan of this " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 July 12, 2026 Pros I loved the drag and drop editor because it was so quick for me to make newsletters for the email marketing campaigns that I found myself having time left over when I thought I wouldn't Cons The way they raise the price the more you have added contacts in your queue and to me it just seems like they didn't know what to do pricing wise and have created a pretty messed up money hungry approach to charge its users Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. john J. CEO Information Technology and Services ### "Mailchimp- not as solid as before" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 2/10 July 11, 2026 I'm about ready to quite using them, i feel they don't offer as much as other options nowadays, and the cost doesn't justify it. Pros It still is a solid platform to reliably create and send out email campaigns to your list of recipients. Cons it seems their costs have gone up, and the number of 'free' emails you can send to has gone down. It was great before, but the numbers don't jive any longer. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reasons for choosing Mailchimp Mailchimp has a much better pricing structure. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Product Marketing Lead Entertainment ### "Ok but not the best solution anymore " 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 1.0 1.0 Likelihood to Recommend 6/10 July 8, 2026 Very mixed. I think there are other tools out there that do the same or better job at a better price and with better customer service. I think it has passed its prime as a product. Pros Easy to use and several ways of setting up a newsletter. Integrated with many different platforms. Easy automations. Cons Their customer service is horrible. I have been using it with 3 different companies and we never had a decent account manager even though we do pay quite high fees. The worst part is they send me an invitation to a consultancy call. I booked it. They never showed up. No apology, nothing Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Victor T. Tech Lead - Solution Architect - Senior Full Stack Developer - IT Functional Consultant - Business Intelligence - Docente Internet ### "Gestión ágil de campañas e integraciones fluidas, aunque con limitaciones en la versión free." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 July 3, 2026 He implementado Mailchimp tanto para proyectos profesionales integrados con otras plataformas como para iniciativas personales a nivel individual. He operado el sistema bajo cuentas free y suscripciones premium, y en general el balance es muy positivo. Es una herramienta confiable, con una curva de aprendizaje amigable y una entregabilidad sólida para la gestión de campañas de email marketing. Pros Lo que más destaco es su interfaz sumamente dinámica y la robustez de sus integraciones, lo que facilita conectarlo con diferentes ecosistemas de proyectos. El módulo de importación de contactos es muy fluido y procesa los datos sin fricciones. Además, la variedad de plantillas categorizadas por objetivos permite diseñar campañas profesionales en muy poco tiempo, optimizando el flujo de trabajo tanto en entornos corporativos como en proyectos personales. Cons La principal limitación radica en el modelo freemium. El catálogo de plantillas gratuitas es bastante reducido y las funciones avanzadas de automatización quedan muy recortadas en los planes de entrada, lo que obliga a escalar a planes premium rápidamente si el volumen de suscriptores o la complejidad de la campaña crece. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/) Reasons for choosing Mailchimp Evalué alternativas como Brevo, pero finalmente me incliné por Mailchimp debido a que la solución en la que trabajaba ya contaba con módulos de integración nativos diseñados específicamente para su ecosistema. Al manejar una base de datos de clientes preexistente, la facilidad y velocidad para importar registros sin perder la estructura de los campos fue un factor decisivo. Además, la flexibilidad y dinamismo de su editor de plantillas me permitieron estructurar y acomodar los diseños de campaña mucho más rápido que en la competencia. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RB Riccardo B. Marketing Director Mechanical or Industrial Engineering ### "Email marketing and more, now with AI boost" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 July 3, 2026 Pros Still the best out there, now with powerful AI tools that boost productivity and reduce waste of time. Cons Prices are still high, now even higher but if you want the best solution there's always a price to pay. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/110228/MailChimp/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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