--- title: "Mailchimp Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Mailchimp Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/110228/MailChimp/" page_type: "product" language: "en" --- # Mailchimp Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Mailchimp ## What is Mailchimp? Mailchimp is a leading email marketing platform used by over 11 million users worldwide. With a delivery rate of 99% and integration with over 300 tools, Mailchimp provides businesses with easy ways to connect with customers, foster repeat business, and build a lasting brand loyalty. The platform's AI-powered insights and content creation tools can personalize every email and SMS. The user-friendly interface accommodates tech-savvy and non-tech individuals. Clients such as TEDTalks, Shutterstock, Boston Market, and Nikon India have used Mailchimp to drive revenue through email marketing. The company was acquired by Intuit Inc. in 2021, and since then, the platform has introduced more than 100 new features to improve user experience. The company ensures its product descriptions match the Mailchimp site, don't include overly-comparative language, calls-to-action, personally identifiable information, suffices, or HTML tags. ## What is Mailchimp used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Email Management](https://www.capterra.com/email-management-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/) Recognitions Shortlist Overall rating Based on 17,654 user reviews Reviews sentiment Positive 92% Neutral 7% Negative 2% Pros & cons Comprehensive email marketing platform Flexible newsletter creation tools Limited editing and formatting options Frequent email deliverability problems Starting price $13 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... - Email Marketing / 2026 - Marketing Automation / 2026 - SMS Marketing / 2026 - Content Marketing / 2025 - Email Tracking / 2025 - Landing Page / 2025 - Lead Management / 2025 - Marketing Analytics / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Mailchimp?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.intuit.com&name=Mailchimp) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Mailchimp 4.5 (17,654) VS. [### Brevo](https://www.capterra.com/p/132996/brevo/) [4.6 (3,500)](https://www.capterra.com/p/132996/brevo/reviews/) Starting Price $13 Flat Rate, Per Month Starting Price $9 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (15,764) Ease Of Use 4.6 (3,488) Value For Money 4.4 (12,222) Value For Money 4.5 (3,067) Customer Service 4.2 (10,698) Customer Service 4.5 (3,066) ## Mailchimp alternatives [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) [4.6 (2,568)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/79367/ActiveCampaign/) [MailerLite](https://www.capterra.com/p/136603/MailerLite/) [4.7 (2,322)](https://www.capterra.com/p/136603/MailerLite/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/136603/MailerLite/) [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) [4.3 (2,939)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/31898/Constant-Contact/) Highest Rated [Systeme.io](https://www.capterra.com/p/198994/Systeme/) [4.8 (2,128)](https://www.capterra.com/p/198994/Systeme/reviews/) Starting price $17.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/198994/Systeme/) [View all alternatives](https://www.capterra.com/p/110228/MailChimp/alternatives/) ## FAQs about Mailchimp Overview ### What problems does Mailchimp solve? Mailchimp solves the problem of manually building, sending, and tracking bulk emails by centralizing contact lists, reusable templates, newsletters, segmentation, scheduling, and engagement reporting. Marketing teams, small business owners, nonprofits, sales teams, and bloggers use it to target the right audiences, maintain branded communication, and reduce design and follow-up work. Answer based on 6130 reviews Overview ### Which roles and teams benefit most from Mailchimp? Mailchimp is most used by small business owners, founders, and executives who need an accessible way to run email campaigns, promote offers, and track audience engagement. Marketing teams, designers, and digital specialists use it to build newsletters, segment contacts, automate outreach, and measure campaign performance across customer lists. Answer based on 15943 reviews Overview ### What company size and industries is Mailchimp built for? Mailchimp is built primarily for small businesses, which make up 85% of reviewers, and is used most in Marketing and Advertising at 11%. It also serves enterprise and midsize companies at 8% each, with additional concentration in Information Technology and Services at 7% and Computer Software at 6%. Answer based on 17646 reviews Features and Usability ### What are the key features of Mailchimp? Mailchimp includes core email marketing features like email campaign management, drag-and-drop email templates, newsletter creation, list management, and audience segmentation. Differentiating features include A/B testing, marketing automation for drip campaigns and autoresponders, landing pages and sign-up forms, plus real-time analytics for opens, clicks, and campaign performance. Answer based on 6450 reviews Pricing ### How much does it cost and what fees or limitations are included? Mailchimp starts at $13/month for Essentials, with Standard at 20/month and Premium at 350/month; a free version and free trial are available. Reviewers say the free tier is useful for small lists, but limits on contacts, sends, automations, and support mean costs can rise quickly as subscriber counts grow. Answer based on 4330 reviews Integrations ### Which third-party tools and platforms does Mailchimp integrate with? Mailchimp integrates with WordPress, Shopify, WooCommerce, Gmail, Google Analytics 360, Microsoft Excel, and Zapier, with reviewer mentions also highlighting Canva. It supports over 200 integrations overall, covering ecommerce, website publishing, analytics, spreadsheets, and automation tools for connecting mailing lists with broader marketing and sales workflows. Answer based on 2131 reviews Getting Started and Support ### How easy is it to onboard and train a team on Mailchimp? Mailchimp is generally quick to onboard for small teams, especially beginners and nontechnical users working with templates and drag-and-drop campaigns. Training is available through live online sessions, webinars, videos, and documentation. Reviewers say basic tasks are learned fast, while admins handling automations, segmentation, and integrations usually need more time. Answer based on 1531 reviews Getting Started and Support ### What customer support options does Mailchimp offer, and how do users rate the experience? Mailchimp offers email/help desk, FAQ/forum, a knowledge base, phone support, 24/7 live rep, and chat. Users often describe chat and support staff as helpful, patient, and effective for resolving issues quickly, but others report inconsistent response times, difficulty reaching the right person, and frustration during urgent or billing-related problems. Answer based on 1545 reviews Security ### How does Mailchimp handle data security and access control? Mailchimp uses two-factor or multi-factor authentication, login verification, user invitations, and some user permissions to control account access. It also supports domain verification plus SPF, DKIM, and SSL, while helping users meet privacy, anti-spam, unsubscribe, and double opt-in requirements. Some reviewers still report limited permission granularity, cumbersome security steps, and data protection concerns. Answer based on 183 reviews ## Who uses Mailchimp? Based on Capterra reviews from the past year Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Comprehensive email marketing platform 94% positive reviews out of 2126 Most reviewers describe email marketing as robust, with automation, segmentation, analytics, and flexible templates supporting business growth. Domingo Antonio A. University average technician, 2 - 10 employees. "It has been a key tool in developing an effective email marketing strategy that contributes to the continued growth of my business, increases my sales, and fosters a better relationship with my clients." Limited editing and formatting options 53% negative reviews out of 823 Some reviewers describe image and text editing as restrictive, with clunky formatting, inconsistent previews, and limited customization. Kristin B. Marketing Director, 51 - 200 employees. "For example, having a three-row image isn't an option that is easily accessible and sometimes needed for campaigns." Flexible newsletter creation tools 93% positive reviews out of 1377 Most users report newsletters are easy to design, customize, schedule, and track, supporting consistent outreach and audience segmentation. Terrance F. Business and Financial Officer, 2 - 10 employees. "I love the comprehensive ability to design and distribute newsletters and emails to our subscribers while also managing and maintaining our subscriber database all in the Mailchimp platform." Frequent email deliverability problems 80% negative reviews out of 585 Most users report spam issues, with emails often landing in junk or promotions folders, impacting campaign effectiveness. Luiza V. Community Management, 11 - 50 employees. "Unfortunately the emails always end up going to recipients spam box, which is not super useful for engagement or for people to receive emails." Efficient client communication management 93% positive reviews out of 637 Most reviewers indicate client communication is streamlined, enabling targeted updates, segmentation, and ongoing engagement with diverse audiences. HELENA M. RMT, 1 employee. "I love the flexibility for communicating with clients and the ability to monitor responses." Restrictive security and permissions 43% negative reviews out of 134 Some users report security and access control as cumbersome, with complex permissions, strict import rules, and multi-factor authentication challenges. Ray D. Founder, 2 - 10 employees. "While I understand the importance of security, MailChimp's security and spam protocols can be a little cumbersome at times and can make the service difficult to use." ## Features AI summary Based on 20,387 Email Marketing reviews Capterra data shows that buyers of Email Marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**44%**) - **Campaign Analytics** (**40%**) Mailchimp supports all three of the features reviewers identify as most important: **Email Campaign Management**, **Campaign Scheduling**, and **Campaign Analytics**. Together, these capabilities help businesses create and manage campaigns, send messages at the right time, and track performance results, allowing teams to improve outreach and make better marketing decisions. Email Campaign Management 4.6 (1,745) 68.94% of 1745 reviewers that rated this feature as important or highly important With this capability, you can plan, segment, schedule, and track campaigns from a single dashboard. Reviewers appreciate the streamlined workflow, audience segmentation, automation, and clear analytics, though some wish for more advanced AI and easier organization for complex campaigns. Campaign Scheduling 4.6 (557) 81.33% of 557 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates Lead Capture 4.3 (578) 52.08% of 578 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers Mobile Optimization 4.5 (1,101) 63.58% of 1101 reviewers that rated this feature as important or highly important Mailchimp automatically optimizes emails for mobile devices, letting you preview designs across screens. Reviewers indicate emails display well on phones and tablets, making it easy to reach mobile audiences, though a few mention older templates may not always look modern. Contact Management 4.4 (1,330) 66.92% of 1330 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Reporting/Analytics 4.4 (1,211) 66.56% of 1211 reviewers that rated this feature as important or highly important Mailchimp offers detailed reporting so you can track open rates, clicks, and audience engagement. Users think the clear dashboards and actionable insights help refine campaigns, though some feel deeper analytics and behavioral data would make this aspect even more valuable. Mailchimp 172 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Abandoned Cart Saver: Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Appointment Scheduling: Schedule appointments via a calendar - Archiving & Retention: Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Automated Publishing: Establish rules for automatic propagation of social media posts across one or more channels - Automated Responses: Automatic reply functionality for incoming messages - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Autoresponders: Create and automatically send premade copy in response to customer messages - Behavior Analytics: Track and analyze user behavior within a system or network - Behavioral Analytics: Track and analyse user behavior within a system or network - Behavioral Targeting: Display advertising and marketing messages to users based on their browsing history and preferences - Brand Guidelines: Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Content Library: Centralized repository to store content and assets - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Content Marketing: Publish and distribute content to targeted audiences - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Analysis Tools: Analyze survey results via statistical testing or crosstabs directly within the software - Data Import/Export: Import and export data to and from software applications - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Design Management: Collaborate on creating a product by sharing and adjusting designs through a shared portal - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products - Email Campaign Management: With this capability, you can plan, segment, schedule, and track campaigns from a single dashboard. Reviewers appreciate the streamlined workflow, audience segmentation, automation, and clear analytics, though some wish for more advanced AI and easier organization for complex campaigns. - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Mailchimp gives you a user-friendly way to create, schedule, and automate emails with customizable templates and seamless integrations with platforms like websites and e-commerce tools. Reviewers appreciate the intuitive design, automation, and reliable deliverability, though some mention limited template customization. - Email Reminders: Reminders sent via email - Email Sequences: Set up automated email sequences to streamline outreach and engage leads/contacts - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Filtering: Find & retrieve relevant data or documents - For Insurance Industry: Intended to be used by insurers - For iPad Devices: Operate/access software on iPad Devices - For Small Businesses: Designed for small businesses - For Startups: Primarily serving startup companies - Form Builder: Adds a customizable form to the landing page, usually for the purposes of lead generation - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - Geolocation: Determines the location of a device using GPS or an IP address - HTML Editor: Add, edit, and manipulate HTML code directly - Image Library: Store and manage images - Inbox Management: Organize, prioritize, and manage incoming communications - Interaction Tracking: Track interaction history by documenting conversations for contacts - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules - List Management: It helps you segment, tag, and organize subscribers for targeted outreach. Some reviewers find list management easy and flexible, with options for importing, exporting, and cleaning lists, though others mention occasional confusion with segmentation and limited free plan functionality. - Live Chat: Ability to chat online in real time - Location Tracking: Identify the physical location of an individual, asset, device, etc. - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Marketing Calendar: See past and upcoming campaigns and communications in a calendar view - Mass Texting: Send messages to multiple subscribers at the same time - Mobile Access: Access software remotely via mobile devices - Mobile App: Access the system via a mobile application - Mobile Optimization: Mailchimp automatically optimizes emails for mobile devices, letting you preview designs across screens. Reviewers indicate emails display well on phones and tablets, making it easy to reach mobile audiences, though a few mention older templates may not always look modern. - Mobile Survey: Distribute a survey via mobile devices - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Account Management: Manage and post content across multiple social media accounts and platforms simultaneously - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Campaigns: Allows for businesses to run a variety of different campaigns across different channels - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Distribution: Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multiple User Accounts: Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Newsletter Management: Create and update newsletter content to increase engagement - Offline Response Collection: Practice of collecting data and responses for market research/surveys without an internet connection - Online Store Builder: Includes functionalities for creating custom eCommerce websites - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Post Scheduling: Schedules specific times for content to appear on social media platforms, blogs, websites etc. - Pre-built Templates: Pre-defined templates within a library for common cases such as contracts, websites, emails, and more - Predictive Analytics: Predict future data based on historical data sets - Product Catalog: Present a catalog of inventory that customers can view - Product Recommendations: Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history - Question Branching: Survey design technique that directs respondents to different questions based on their previous answers - Question Library: Pre-written repository of questions that can be reused within a course or for assessment or interviews - Question Piping: Integration of respondents' answers from previous survey questions into subsequent questions or text - Randomization: Randomize the displayed order of questions and answer options - Real Time Editing: Preview and make real-time changes in the web content - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Recommendations: Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement - Referral Tracking: Log and store the source of contacts/leads - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: Mailchimp offers detailed reporting so you can track open rates, clicks, and audience engagement. Users think the clear dashboards and actionable insights help refine campaigns, though some feel deeper analytics and behavioral data would make this aspect even more valuable. - Response Management: Planning and managing of resources and procedures to mitigate the impact of events and incidents - Response Quotas: Limit the number of participants with certain characteristics you want to complete the survey - Response Validation: Ensure the answer provided fits set parameters (numerical, positive number, etc.) - Responsive Web Design: Web design that automatically adjusts to look good on different screen sizes - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Sales Pipeline Management: Pipeline view and tracking lead status - Scheduled Messaging: Send individual or bulk text messages at predetermined times - Scheduling: Plan availability and assign specific time slots for tasks and resources - Search Marketing: Track visibility and traffic from search engines - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Segmentation: Group leads or contacts based on their specific characteristics - Shared Inboxes: An email inbox that can be accessed and managed by multiple individuals - Shopping Cart: Checkout of online store - Simple Mail Transfer Protocol (SMTP): Internet standard communication protocol to transmit electronic mails - Site Intercept Survey: Survey popup over a webpage to specific users based on their behavior - Skip Logic: Skip over or route respondents to different questions based on their previous answers - SMS Marketing: Send promotional campaigns or transactional messages via text messages - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Social Promotion: Market event via social media tools - Spam Blocker: Filters used to determine different types of malware threats - Subscriber Management: Add or remove subscribers from mailing lists - Subscription Management: Process of managing customer subscription lifecycle for a recurring service or a product - Support Audio/Images/Video: Allow media to be embedded in the question or answer options - Survey Builder: Create and manage surveys - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Team Management: Organizing a group of people to accomplish a task - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integration: Addition of necessary external data, applications, tools, or features - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - URL Customization: Modifying a website's URL to enhance readability, branding, or campaign alignment - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Website Analytics: Track and analyze information regarding website visitors - Website Integration: Seamlessly integrates with 3rd party websites - Website Personalization: Customize website features - Website Publishing Options: Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies - Widgets: An extended application or connector that enables users to perform additional services with their current set of tools - Workflow Management: Create, design and manage workflows for repetitive tasks - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.4 (15,136) 4.4 Based on 15,136 reviews ## Pricing Value for money 4.4 (12222) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/110228/MailChimp/pricing/) Essentials $13.00 Flat Rate,Per Month It includes: - 3 Seats - Owner & Admin - Up to 50,000 Contacts - Surveys - Audience Dashboard - Campaign Engagement - Purchase Behavior - Content Studio Standard $20.00 Flat Rate,Per Month It includes: - 6000 Monthly Email Sends - 5 User Seats - 4 Roles - Pre-Built Journeys - Custom-Coded Templates - Predictive Segmentation - Content Optimizer - Send Time Optimization - Dynamic Content - 24/7 Email & Chat Support Premium $350.00 Flat Rate,Per Month It includes: - 150000 Monthly Email Sends - Unlimited User Seats - 5 Roles - Content Optimizer - Send Time Optimization - Dynamic Content - Multivariate Testing - Comparative Reporting - Advanced Segmentation - Assisted Onboarding Value for money 4.4 (12,222) 4.4 Based on 12,222 reviews ## Integrations [ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Slack](https://www.capterra.com/p/135003/Slack/)[ Trello](https://www.capterra.com/p/211559/Trello/)[ Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Basecamp](https://www.capterra.com/p/56808/Basecamp/)[ Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.2 (10698) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.2 (10,698) 4.2 Based on 10,698 reviews ## User reviews Overall rating 4.5 Based on 17,654 reviews Filter by rating 5(10330) 4(5824) 3(1220) 2(185) 1(95) Mentioned topic Sorted by most recent AC Andy C. Sales Director Sporting Goods ### "Excellent for focused e-mails." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 July 30, 2026 We use mailchimp to have e-mail marketing handled with our sales strategy, and it's a good platform. It has helpful analytics and segmentation options that enable us to customize messages to leads and current prospects. Unfortunately, it is not cost-effective when you're growing as we do and using it for improving engagement and closing sales. Pros I like Mailchimp the best for making it easier for our sales team to handle our email marketing campaigns. We currently have more than one hundred clients in our database, and we're able to touch them based on past purchases, their area and how engaged they are on our communication, so we send them offers which are relevant to them. The reports are thorough and we are able to monitor open and click-throughs and automation of the follow up has saved us much manual effort. Cons Pricing may become an issue with our growing contact list. We've had to be careful not to remove inactive subscribers, because we don't want to go up to the higher tiers. Furthermore, although the interface is tidy, some features such as adjustments to e-mail templates may require a bit of research, and when you're in a campaign crunch, that's a pain. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Administrator, Organizer, Promoter Music ### "Great program and great pricing" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 29, 2026 Pros I have only ever used the free version of mail chimp but that has always been enough! It is a great product. And when I look at the pricing it would be a good cost if you were a business and a team using it. Also integrates with my other programs! Cons I found it a little hard to navigate at first but now after years of using it it is simple to use. Just took time Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Global Marketing Manager Management Consulting ### "Mailchimp- easy, intuitive yet advanced email marketing" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 July 29, 2026 Really positive, it's kicked our email marketing up a notch and taken work off the (extremely small) marketing team. We couldn't do without it. Pros It's way, way easier to use as a marketing tool than the CRM marketing module we have. I found it (n the whole) completely intuitive to import contacts, segment accordingly and export results. It provided much better results in terms of tracking and understanding the customer journey and we integrated it with leadfeeder with ease so we could further track the behaviour of email recipients. Cons I found some of the more advanced automation and integrations stuff tricky to get my head around but the support and customer literature/videos usually resolved it. Dependent on budget, you may end up paying for this and a CRM marketing module if you're not careful so make sure you know why you're getting it to get the most of it's features. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DA David A. Trainer Health, Wellness and Fitness ### "More powerful than ever, with AI and commerce tools that actually deliver" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 July 29, 2026 Mailchimp has never disappointed me, and now it's a far more capable platform. The ability to integrate campaigns with social media, get deep performance insights, and now leverage AI for content and analytics makes it incredibly valuable. It’s grown from a great email tool into a full marketing hub—and for my mass mailing and campaign needs, it's still my go-to. Pros Mailchimp still gives me a great range of templates for everything—updates, social media campaigns, and mass marketing promotions. But what really stands out now is the new AI integration. I can literally describe what I want (like a "spring sale announcement") and get a draft template in seconds, which saves me a lot of time. The addition of built-in SMS marketing and the conversational analytics tool are game changers I can just ask questions like "What drove revenue last week?" and get answers without building complex reports. Social media integration is deeper too, letting me manage posts and ads right from the dashboard. The pace of new features has increased since i started using it, and they've all been really useful. Cons The editor and campaign creation process could still be more intuitive at times, it’s not always as simple as I'd like. That said, the AI drafting tools help skip a lot of the work, so it bothers me much less than it used to. There's also more to learn now because the platform is so much bigger, but the learning is worth it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LN Lisa N. Marketing Specialist Information Technology and Services ### "Send an email to thousands effortlessly" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 July 29, 2026 I like Mailchimp's analytics and feel that it makes my life much easier as a marketer. It is great to be able to communicate with so many people at once. Pros I like that you can input thousands of contacts without issue and that you can setup and reuse templates. I also like the new feature for follow-up emails. Cons The support isn't good with no email and phone number to reach out to. I also find that I cannot upload multiple contact lists at once. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EV Edwin V. IT Manager Financial Services ### "Great for POC's and Real Prod application " 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 25, 2026 My overall experience with Mailchimp has been positive. It is a reliable marketing platform that makes it easier to create email campaigns, manage contacts, and track customer engagement. The platform is suitable for beginners while still offering useful tools for more experienced marketers. I appreciated the automation features and analytics because they helped understand what content performs better with an audience. However, the pricing structure can become a concern as a business grows, and some features require upgrading plans. Despite these limitations, Mailchimp remains a strong choice for email marketing because it is easy to use, stable, and provides many helpful features for managing customer communication. Pros What I liked most about Mailchimp is how easy it is to create and manage email marketing campaigns without needing advanced technical skills. The drag-and-drop editor makes it simple to design professional-looking emails, and there are many templates available to get started quickly. The contact management features are useful for organizing subscribers, creating audience groups, and sending more targeted campaigns. I also liked the reporting tools because they provide helpful information about opens, clicks, and customer engagement. The platform connects well with other tools and makes it easier to manage marketing activities in one place. Overall, Mailchimp saves time and helps businesses communicate better with their customers. Cons The main thing I liked least about Mailchimp is that some useful features can become expensive as your contact list grows. Small businesses or individuals with a limited budget may find the pricing difficult to manage over time. Some advanced automation and marketing features are only available on higher-tier plans, which can feel restrictive. I also found that the interface can sometimes feel overwhelming because there are many options and settings available. The email template customization is good, but users who want more design flexibility may need extra work. Customer support options could also be improved, especially for users on lower plans who need faster assistance. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor July 27, 2026 Thank you for taking the time to share such a detailed review. We're glad to hear the platform has been a positive experience overall. We hear you on the pricing and support feedback, and we'll be sure to pass that along to the team. We appreciate you being a customer and are happy to help if you ever need anything. Jesse Z. Software Engineer Computer Software ### "Great Tools For Modern Designs Freemium Features Could Be Introduced" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 July 24, 2026 Pros The graphic design options this tool provides look pretty and are modern. It is easy to view analytics of any newsletters or emails you sent out to subscribers. Additionally, you can also brand your emails by adding your company's logo at the top to make your emails more official. Cons It is not easy to initially setup or sign up for an account. I also wish Mailchimp would provide some free tools for those who want to take advantage of their features to send some general emails and marketing campaigns then and there without needing to fully pay for service. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Bruno M. Sales Executive Automotive ### "An amazing email marketing and marketing automation platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 July 22, 2026 In general, my experience of using MailChimp was a positive one, as it allowed me and my colleagues to target some new customers through email marketing campaigns. I would say that it is a great product, which can be very useful in different fields and areas of work. Therefore, I would recommend it to any person working in Sales and Marketing. Pros I had an opportunity to use Mailchimp as a Sales Executive at Hackett & Hackett International Group Limited. In this company, we are tasked with developing email marketing campaigns to target new customers and leads. I can say that it has a lot of benefits, and it would be very helpful for every person working in Sales and Marketing. First of all, it has a lot of advantages, starting with being intuitive and having a good user interface. In addition, there is a wide variety of templates and an easy-to-use email builder and campaign tool. All these things make this program convenient for people of different levels. Even those who have little knowledge of marketing can use it. Cons In addition, I would like to note that this program has some disadvantages, including being expensive for some users and having a limited number of features for cheaper plans. Also, the automation of this program can be described as medium, meaning that in some cases, it can be not sufficient. Furthermore, I had some issues while using Mailchimp. Firstly, sometimes emails were placed in the spam folder, meaning that there are some deliverability issues. Secondly, Contact Management can be complicated at times, and there is no intuitiveness. Finally, while there are some good email templates, the design flexibility is limited, meaning that it is hard to create letters with nice design. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. HH Heather H. Marketing and Communications Executive Investment Management ### "Mailchimp review" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 22, 2026 Pros I adopted Mailchimp to structure our monthly newsletters and broadcast fund performance updates. The drag-and-drop visual builder makes designing elegant templates matching Mercurius Media Capital's branding straightforward without needing deep technical skills. Cons Pricing tiers become quite expensive as contact lists expand, impacting overhead for a growing firm. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SO Shane O. Operations Sporting Goods ### "Great for marketing" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 July 16, 2026 We have had a good time using this for marketing and it is nice to have the different categories for separate emails Pros Mailchimp is great for marketing emails and getting the word out via email blasts. We use this all the time! Cons Sometimes it can be glitchy but overall we really enjoy the platform. It's easy to use and we like it for email blasts. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/110228/MailChimp/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Brevo vs Mailchimp](https://www.capterra.com/compare/110228-132996/MailChimp-vs-brevo)[ActiveCampaign vs Mailchimp](https://www.capterra.com/compare/79367-110228/ActiveCampaign-vs-MailChimp)[MailerLite vs Mailchimp](https://www.capterra.com/compare/110228-136603/MailChimp-vs-MailerLite)[Constant Contact vs Mailchimp](https://www.capterra.com/compare/31898-110228/Constant-Contact-vs-MailChimp)[Systeme.io vs Mailchimp](https://www.capterra.com/compare/110228-198994/MailChimp-vs-Systeme)[HubSpot Marketing Hub vs Mailchimp](https://www.capterra.com/compare/110228-171840/MailChimp-vs-HubSpot-Marketing)[EngageBay CRM vs Mailchimp](https://www.capterra.com/compare/110228-178819/MailChimp-vs-EngageBay-Marketing)[Omnisend vs Mailchimp](https://www.capterra.com/compare/110228-153508/MailChimp-vs-Omnisend)[Keap vs Mailchimp](https://www.capterra.com/compare/76390-110228/Infusionsoft-vs-MailChimp) [Marketing 360 vs Mailchimp](https://www.capterra.com/compare/110228-148516/MailChimp-vs-Marketing-360)[Bitrix24 vs Mailchimp](https://www.capterra.com/compare/110228-113540/MailChimp-vs-Bitrix24)[Pipedrive vs Mailchimp](https://www.capterra.com/compare/110228-132666/MailChimp-vs-Pipedrive)[Marketo Engage vs Mailchimp](https://www.capterra.com/compare/75130-110228/Marketo-Lead-Management-vs-MailChimp)[Klaviyo vs Mailchimp](https://www.capterra.com/compare/110228-156699/MailChimp-vs-Klaviyo)[Thryv vs Mailchimp](https://www.capterra.com/compare/110228-156926/MailChimp-vs-Thryv)[LeadSquared vs Mailchimp](https://www.capterra.com/compare/110228-130199/MailChimp-vs-LeadSquared)[Nimble vs Mailchimp](https://www.capterra.com/compare/110228-123032/MailChimp-vs-Nimble)[SendPulse vs Mailchimp](https://www.capterra.com/compare/110228-146369/MailChimp-vs-SendPulse)