# Mailchimp Software 2026: Features, Integrations, Pros & Cons | Capterra > Capterra's in-depth exploration of Mailchimp Software's capabilities reveals its suitability for various software needs and provides a comprehensive overview of Mailchimp Software pricing, features, integrations, and potential alternatives. Source: https://www.capterra.com/p/110228/MailChimp --- # Mailchimp Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 19, 2025 Written byPreksha Buttan Preksha Buttan Preksha Buttan is a writer at Capterra. She provides insights to help small businesses identify the right software for their needs by analyzing more than 550,000 Capterra user reviews and nearly 48,000 interactions between Capterra software ad... [See bio & all articles](https://www.capterra.com/resources/author/pbuttan/) Edited byCaroline Rousseau Caroline Rousseau Content Editor After three years of building surveys, analyzing data, and writing her own research, Caroline has been a senior content editor since 2022. Her previous experience as an analyst converged into a skill set that allows her to help her peers devel... [See bio & all articles](https://www.capterra.com/resources/author/caroline-rousseau/) Content Editor Written by [Preksha Buttan](https://www.capterra.com/resources/author/pbuttan/) Preksha Buttan is a writer at Capterra. She provides insights to help small businesses identify the right software for their needs by analyzing more than 550,000 Capterra user reviews and nearly 48,000 interactions between Capterra software advisors and buyers. Edited by [Caroline Rousseau](https://www.capterra.com/resources/author/caroline-rousseau/) Content Editor After three years of building surveys, analyzing data, and writing her own research, Caroline has been a senior content editor since 2022. Her previous experience as an analyst converged into a skill set that allows her to help her peers develop and produce compelling content about today’s business matters. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Key takeaways](#key-takeaways)[Our verdict](#our-verdict)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Interface](#interface)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Mailchimp Mailchimp Overview: ### Key takeaways Insights from verified Capterra reviews Mailchimp is a marketing platform primarily used by small businesses in marketing and IT services to manage email campaigns and customer outreach. Users value its drag-and-drop editor and real-time analytics for campaign tracking. Its AI growth assistant and mobile layout controls, launched in 2024–2025, enhance usability. However, reviewers consistently cite pricing and limited customization as drawbacks. ### Our verdict Mailchimp suits small businesses seeking a reliable email marketing tool with strong analytics and automation. While its interface is intuitive and its campaign tools are effective, buyers should expect trade-offs in customization and pricing flexibility. Reviewers note that advanced features often require paid plans, and support responsiveness may vary, especially during account issues. Top alternative Featured Overall rating Based on 17,587 user reviews Reviews sentiment Positive 92% Neutral 7% Negative 2% Pros & cons Comprehensive email marketing platform Flexible newsletter creation tools Limited image and text editing Deliverability and spam challenges Starting price $13 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Mailchimp?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.intuit.com&name=Mailchimp) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Mailchimp 4.5 (17,587) VS. [4.6 (3,418)](https://www.capterra.com/p/132996/brevo/reviews/) Starting Price $13 Flat Rate, Per Month Starting Price $9 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (15,697) Ease Of Use 4.6 (3,406) Value For Money 4.4 (12,160) Value For Money 4.5 (2,986) Customer Service 4.2 (10,637) Customer Service 4.5 (2,986) ## Mailchimp alternatives Mailchimp may not suit teams needing deeper customization, more responsive support, or pricing that scales better with large contact lists—especially if advanced automation or Shopify integration is a priority. [4.3 (2,917)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [4.5 (6,223)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars Highest Rated [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/110228/MailChimp/alternatives/) ## Who uses Mailchimp? Based on Capterra reviews from the past year Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Comprehensive email marketing platform 94% positive reviews out of 2113 Most reviewers describe email marketing as robust, with easy automation, segmentation, analytics, and a flexible free plan for growing businesses. Patrick M Marketing Manager, 501 - 1,000 employees. "It gives you everything you need in one place, from email marketing and automation to segmentation, landing pages, and reporting, which makes it a very complete platform for serious marketing work." Limited image and text editing 53% negative reviews out of 821 Some users say image and text editing is restrictive, with formatting glitches, limited customization, and inconsistent mobile rendering. Kristin B Marketing Director, 51 - 200 employees. "For example, having a three-row image isn't an option that is easily accessible and sometimes needed for campaigns." Flexible newsletter creation tools 93% positive reviews out of 1373 Most reviewers indicate newsletters are easy to design, customize, schedule, and track, supporting list management and integration needs. Terrance F Business and Financial Officer, 2 - 10 employees. "I love the comprehensive ability to design and distribute newsletters and emails to our subscribers while also managing and maintaining our subscriber database all in the Mailchimp platform." Deliverability and spam challenges 80% negative reviews out of 580 Most users comment spam issues are frequent, with emails often landing in promotions or junk folders, impacting campaign effectiveness. Luiza V Community Management, 11 - 50 employees. "Unfortunately the emails always end up going to recipients spam box, which is not super useful for engagement or for people to receive emails." Efficient client communication management 93% positive reviews out of 634 Most users report client communication is streamlined, enabling personalized updates, segmentation, and bulk messaging with helpful analytics. HELENA M RMT, 1 employee. "I love the flexibility for communicating with clients and the ability to monitor responses." Restrictive security and permissions 43% negative reviews out of 134 Some reviewers feel security and access control is cumbersome, with strict protocols, complex permissions, and challenges importing contacts. Ray D Founder, 2 - 10 employees. "While I understand the importance of security, MailChimp's security and spam protocols can be a little cumbersome at times and can make the service difficult to use." ## Mailchimp's interface Reviewers describe Mailchimp’s interface as easy to navigate, with a drag-and-drop editor that simplifies campaign creation. However, layout limitations and inconsistent mobile rendering are common friction points, especially for users managing visually heavy emails. 1+ Preksha Buttan You’ll find Mailchimp’s editor quick to learn and efficient for basic campaigns, but expect constraints when customizing layouts or managing image-heavy content; reviewers often mention needing extra time to adjust formatting across devices and email clients. Ease of Use 4.4 (15,697) 4.4 Based on 15,697 reviews ## Key features View by: These features have been rated as most important by users based on their reviews. View by: Get Advice We can help you find the software with the features you need. Preksha Buttan Mailchimp’s top-rated features help teams move fast—whether tracking campaign results, managing contacts, or launching surveys—by combining automation with just enough structure to keep workflows efficient without overwhelming new users. Features 4.4 (15,069) 4.4 Based on 15,069 reviews The Mailchimp features below were rated the highest by verified reviewers. Our commentary is based on reviewer sentiment and collective feedback from reviews published in the past two years. Email monitoring 4.6 (59) 59 reviewers rated this feature Tracks opens, clicks, and unsubscribes with detailed metrics and segmentation. Helps teams evaluate campaign performance, identify trends, and optimize future outreach strategies with reliable data visibility across campaigns. Customer database 4.4 (42) 42 reviewers rated this feature Centralizes contact management with customizable fields and multi-user access. Enables teams to organize, segment, and track customer information efficiently for targeted campaigns and long-term relationship building. Email campaign management 4.4 (1,648) 1648 reviewers rated this feature Simplifies campaign creation using templates, automation, and analytics. The drag-and-drop editor and audience tools make setup fast, while scheduling and performance tracking support consistent outreach. Email marketing 4.4 (865) 865 reviewers rated this feature Supports large-scale outreach with built-in templates, automation, and compliance tools. Integrates with other platforms and enables bulk sending, helping teams maintain brand communication and nurture leads. Survey builder 4.3 (229) 229 reviewers rated this feature Enables quick creation and distribution of surveys using drag-and-drop tools. Templates are easy to customize, allowing teams to gather feedback, conduct research, or assess internal performance. Multivariate testing 0 reviewers rated this feature Run up to eight campaign variations to compare subject lines, content, and send times. This helps teams identify which combinations drive the highest engagement and refine future campaigns based on performance data. Predictive segmentation 0 reviewers rated this feature Use AI to forecast customer behavior and group contacts by likelihood to purchase or engage. This enables more precise targeting and helps optimize campaign ROI by focusing efforts on high-value segments. Behavioral targeting 0 reviewers rated this feature Segment audiences based on actions taken across websites, apps, and emails. This allows marketers to tailor messages to user behavior, improving relevance and increasing conversion potential. Custom-coded templates 0 reviewers rated this feature Design emails using HTML for full creative control. This feature supports brand consistency and advanced formatting, ideal for teams with in-house design or development capabilities. AI growth assistant 0 reviewers rated this feature This tool helps users identify growth opportunities by analyzing campaign performance and suggesting next steps. It supports decision-making with data-backed recommendations. (Released Q4 2024) Mobile column orientation tool 0 reviewers rated this feature Lets users rearrange email content for better mobile display, improving readability and engagement across devices. (Released Q1 2025) Behavioral targeting automation 0 reviewers rated this feature Connects in-app user behavior to email triggers, enabling personalized outreach based on milestones like downloads or renewals. (Released Q4 2024) Enhanced landing page retargeting 0 reviewers rated this feature Automatically tags visitors and runs remarketing ads via Google, helping businesses re-engage potential leads. (Released Q1 2025) All key features (178) Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness 47.27% of 110 reviewers that rated this feature as important or highly important Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout 0% of 0 reviewers... Dashboard to view the status of ongoing processes, identify current incidents and track past activities 70.37% of 54 reviewers that rated this feature as important or highly important Track and document all activities across devices, networks, and other systems 30.00% of 10 reviewers that rated this feature as important or highly important This tool helps users identify growth opportunities by analyzing campaign performance and suggesting next steps. It supports decision-making with data-backed recommendations. (Released Q4 2024) 0 reviewers rated this feature Software program that continuously adjusts its behavior based on observed data 0% of 0 reviewers... Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges 55.17% of 29 reviewers that rated this feature as important or highly important Application programming interface that allows for integration with other systems/databases 71.70% of 106 reviewers that rated this feature as important or highly important Schedule appointments via a calendar 0% of 0 reviewers... Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes 62.50% of 16 reviewers that rated this feature as important or highly important Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention 95.00% of 20 reviewers that rated this feature as important or highly important Establish rules for automatic propagation of social media posts across one or more channels 46.85% of 111 reviewers that rated this feature as important or highly important Automatic reply functionality for incoming messages 0% of 0 reviewers... Automatically create schedules based on business needs or employee availability and qualifications 0.00% of 3 reviewers that rated this feature as important or highly important Create and automatically send premade copy in response to customer messages 48.21% of 112 reviewers that rated this feature as important or highly important Track and analyze user behavior within a system or network 35.71% of 14 reviewers that rated this feature as important or highly important Track and analyse user behavior within a system or network 100.00% of 1 reviewers that rated this feature as important or highly important Segment audiences based on actions taken across websites, apps, and emails. This allows marketers to tailor messages to user behavior, improving relevance and increasing conversion potential. 0 reviewers rated this feature Connects in-app user behavior to email triggers, enabling personalized outreach based on milestones like downloads or renewals. (Released Q4 2024) 0 reviewers rated this feature Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines 0% of 0 reviewers... Track and interpret campaign performance metrics 80.84% of 501 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results 60.06% of 338 reviewers that rated this feature as important or highly important Plan and strategize marketing campaigns 73.17% of 41 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates 80.68% of 533 reviewers that rated this feature as important or highly important Group campaigns by project, client, or campaign for better management. 33.33% of 12 reviewers that rated this feature as important or highly important Track the performance of marketing campaigns across multiple channels. 100.00% of 2 reviewers that rated this feature as important or highly important Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act 48.04% of 535 reviewers that rated this feature as important or highly important Manage various distribution channels, build relations with channel partners, and track their performance 60.00% of 5 reviewers that rated this feature as important or highly important Track the amount of clicks on individual products to measure campaign results 62.00% of 50 reviewers that rated this feature as important or highly important Provides a channel for team members to share media files, communicate, and work together 66.67% of 6 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. 62.55% of 817 reviewers that rated this feature as important or highly important Manage, organize, and store contact information 66.46% of 1303 reviewers that rated this feature as important or highly important Centralized repository to store content and assets 0% of 0 reviewers... Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving 52.50% of 120 reviewers that rated this feature as important or highly important Publish and distribute content to targeted audiences 0% of 0 reviewers... Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads 65.85% of 82 reviewers that rated this feature as important or highly important Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system 46.43% of 56 reviewers that rated this feature as important or highly important Design emails using HTML for full creative control. This feature supports brand consistency and advanced formatting, ideal for teams with in-house design or development capabilities. 0 reviewers rated this feature Centralizes contact management with customizable fields and multi-user access. Enables teams to organize, segment, and track customer information efficiently for targeted campaigns and long-term relationship building. 42 reviewers rated this feature Visualize and analyze customer experience across all touchpoints and channels 33.33% of 12 reviewers that rated this feature as important or highly important Record customer information, purchase history, and other notes 0% of 0 reviewers... Process of dividing customers into groups based on common characteristics 63.93% of 61 reviewers that rated this feature as important or highly important Tool to send questionnaires to customers to gauge feedback 30.43% of 46 reviewers that rated this feature as important or highly important Add customized logos and colors to align with company branding 50.96% of 104 reviewers that rated this feature as important or highly important Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) 52.00% of 25 reviewers that rated this feature as important or highly important Customize data fields to support various needs and use cases 51.20% of 502 reviewers that rated this feature as important or highly important Customize contracts and forms to collect specific information 52.89% of 121 reviewers that rated this feature as important or highly important Alter the layout and content of reports 50.00% of 2 reviewers that rated this feature as important or highly important Pre-designed layouts that can be customized to match preferences and requirements 69.90% of 196 reviewers that rated this feature as important or highly important Create labels for products that contain required information such as colors, sizes, dates, etc. 0% of 0 reviewers... Assembly of graphs and charts for visualizing and tracking statistics/metrics 66.67% of 3 reviewers that rated this feature as important or highly important Analyze survey results via statistical testing or crosstabs directly within the software 55.00% of 40 reviewers that rated this feature as important or highly important Import and export data to and from software applications 56.81% of 257 reviewers that rated this feature as important or highly important Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency 0% of 0 reviewers... Collaborate on creating a product by sharing and adjusting designs through a shared portal 60.00% of 20 reviewers that rated this feature as important or highly important Assemble applications and processes by dragging over and arranging pre-built components 50.00% of 14 reviewers that rated this feature as important or highly important Send automated marketing emails based on user actions over a predetermined period 31.25% of 48 reviewers that rated this feature as important or highly important Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience 41.58% of 101 reviewers that rated this feature as important or highly important Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products 0% of 0 reviewers... Simplifies campaign creation using templates, automation, and analytics. The drag-and-drop editor and audience tools make setup fast, while scheduling and performance tracking support consistent outreach. 1648 reviewers rated this feature Manage, store and organize emails within the system or via third-party apps 60.50% of 1124 reviewers that rated this feature as important or highly important Supports large-scale outreach with built-in templates, automation, and compliance tools. Integrates with other platforms and enables bulk sending, helping teams maintain brand communication and nurture leads. 865 reviewers rated this feature Tracks opens, clicks, and unsubscribes with detailed metrics and segmentation. Helps teams evaluate campaign performance, identify trends, and optimize future outreach strategies with reliable data visibility across campaigns. 59 reviewers rated this feature Reminders sent via email 81.82% of 11 reviewers that rated this feature as important or highly important Set up automated email sequences to streamline outreach and engage leads/contacts 94.87% of 39 reviewers that rated this feature as important or highly important Pre-made examples and templates for emails 63.64% of 22 reviewers that rated this feature as important or highly important Track delivered, received, and opened emails 50.00% of 8 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product 70.55% of 550 reviewers that rated this feature as important or highly important Automatically tags visitors and runs remarketing ads via Google, helping businesses re-engage potential leads. (Released Q1 2025) 0 reviewers rated this feature Predefined actions automatically performed on the occurance of specific events 41.90% of 284 reviewers that rated this feature as important or highly important Find & retrieve relevant data or documents 0% of 0 reviewers... Intended to be used by insurers 0% of 0 reviewers... Operate/access software on iPad Devices 0% of 0 reviewers... Designed for small businesses 50.00% of 22 reviewers that rated this feature as important or highly important Primarily serving startup companies 0% of 0 reviewers... Adds a customizable form to the landing page, usually for the purposes of lead generation 33.33% of 12 reviewers that rated this feature as important or highly important Ensure compliance with the General Data Protection Regulation protocols 80.00% of 35 reviewers that rated this feature as important or highly important Use AI to generate content in the form of text, images, videos, etc. 48.00% of 25 reviewers that rated this feature as important or highly important Determines the location of a device using GPS or an IP address 66.67% of 3 reviewers that rated this feature as important or highly important Add, edit, and manipulate HTML code directly 92.86% of 28 reviewers that rated this feature as important or highly important Store and manage images 54.84% of 62 reviewers that rated this feature as important or highly important Organize, prioritize, and manage incoming communications 76.19% of 21 reviewers that rated this feature as important or highly important Track interaction history by documenting conversations for contacts 55.85% of 650 reviewers that rated this feature as important or highly important Create landing pages or online forms designed to capture new leads and prospects 48.39% of 124 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers 52.08% of 578 reviewers that rated this feature as important or highly important Manage the process of attracting and converting business prospects into leads 48.30% of 176 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process 44.97% of 616 reviewers that rated this feature as important or highly important Engage with a lead throughout the sales process by actively providing information 29.41% of 17 reviewers that rated this feature as important or highly important Divide leads into buckets based on predefined criteria and routing rules 50.00% of 2 reviewers that rated this feature as important or highly important Mailchimp enables you to organize, segment, and clean subscriber lists efficiently. Some users say list management is flexible and supports tagging, segmentation, and importing, but others mention confusion with audiences, limited free options, and occasional complexity in segmentation. 52.44% of 635 reviewers that rated this feature as important or highly important Ability to chat online in real time 22.22% of 9 reviewers that rated this feature as important or highly important Identify the physical location of an individual, asset, device, etc. 28.57% of 7 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions 56.23% of 875 reviewers that rated this feature as important or highly important See past and upcoming campaigns and communications in a calendar view 57.14% of 7 reviewers that rated this feature as important or highly important Send messages to multiple subscribers at the same time 42.86% of 7 reviewers that rated this feature as important or highly important Access software remotely via mobile devices 45.45% of 374 reviewers that rated this feature as important or highly important Access the system via a mobile application 100.00% of 2 reviewers that rated this feature as important or highly important Lets users rearrange email content for better mobile display, improving readability and engagement across devices. (Released Q1 2025) 0 reviewers rated this feature It helps you ensure emails look great on any device with responsive templates and mobile previews. Some reviewers find mobile optimization reliable and easy to use, highlighting consistent formatting and preview options, though a few mention older templates may not display as modern. 63.36% of 1089 reviewers that rated this feature as important or highly important Distribute a survey via mobile devices 0% of 0 reviewers... Observe and track the demand, usage, progress or quality of a system, product, or user 50.00% of 12 reviewers that rated this feature as important or highly important Manage and post content across multiple social media accounts and platforms simultaneously 42.50% of 80 reviewers that rated this feature as important or highly important Manage multiple campaigns in one system 56.10% of 41 reviewers that rated this feature as important or highly important Allows for businesses to run a variety of different campaigns across different channels 0% of 0 reviewers... Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. 100.00% of 1 reviewers that rated this feature as important or highly important Collect information from multiple sources 0% of 0 reviewers... Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers 68.18% of 22 reviewers that rated this feature as important or highly important Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels 0% of 0 reviewers... Coordinate marketing efforts across channels (email, landing pages, social media, etc.) 42.86% of 35 reviewers that rated this feature as important or highly important Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service 100.00% of 1 reviewers that rated this feature as important or highly important Run up to eight campaign variations to compare subject lines, content, and send times. This helps teams identify which combinations drive the highest engagement and refine future campaigns based on performance data. 0 reviewers rated this feature Create and update newsletter content to increase engagement 92.68% of 41 reviewers that rated this feature as important or highly important Practice of collecting data and responses for market research/surveys without an internet connection 20.00% of 5 reviewers that rated this feature as important or highly important Includes functionalities for creating custom eCommerce websites 100.00% of 2 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. 62.96% of 27 reviewers that rated this feature as important or highly important Adjust communications based on previous interactions or personal preferences 66.67% of 3 reviewers that rated this feature as important or highly important Schedules specific times for content to appear on social media platforms, blogs, websites etc. 54.82% of 166 reviewers that rated this feature as important or highly important Pre-defined templates within a library for common cases such as contracts, websites, emails, and more 100.00% of 1 reviewers that rated this feature as important or highly important Predict future data based on historical data sets 0% of 0 reviewers... Use AI to forecast customer behavior and group contacts by likelihood to purchase or engage. This enables more precise targeting and helps optimize campaign ROI by focusing efforts on high-value segments. 0 reviewers rated this feature Present a catalog of inventory that customers can view 0% of 0 reviewers... Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history 57.14% of 21 reviewers that rated this feature as important or highly important Survey design technique that directs respondents to different questions based on their previous answers 35.48% of 31 reviewers that rated this feature as important or highly important Pre-written repository of questions that can be reused within a course or for assessment or interviews 25.00% of 4 reviewers that rated this feature as important or highly important Integration of respondents' answers from previous survey questions into subsequent questions or text 20.00% of 5 reviewers that rated this feature as important or highly important Randomize the displayed order of questions and answer options 0.00% of 5 reviewers that rated this feature as important or highly important Preview and make real-time changes in the web content 57.14% of 14 reviewers that rated this feature as important or highly important Analyze and gain insights into data in real-time 55.17% of 29 reviewers that rated this feature as important or highly important Receive data and information in real time 40.00% of 20 reviewers that rated this feature as important or highly important Active monitoring of systems, applications, or networks 25.00% of 4 reviewers that rated this feature as important or highly important Notifications that are delivered to users as soon as an event occurs 66.67% of 15 reviewers that rated this feature as important or highly important Active reporting of data and metrics 42.42% of 33 reviewers that rated this feature as important or highly important Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement 0% of 0 reviewers... Log and store the source of contacts/leads 35.62% of 146 reviewers that rated this feature as important or highly important Timed notification for any upcoming task, deadline, appointment, or activity 0.00% of 1 reviewers that rated this feature as important or highly important Collection, analysis, and representation of numerical data and generation of reports to understand various patterns 75.00% of 20 reviewers that rated this feature as important or highly important Mailchimp offers detailed analytics for tracking open rates, clicks, and engagement. Reviewers indicate these insights help refine strategies and boost results. Many value the clear dashboards, but some say deeper behavioral analysis and multi-journey reporting are lacking. 65.79% of 1178 reviewers that rated this feature as important or highly important Planning and managing of resources and procedures to mitigate the impact of events and incidents 0% of 0 reviewers... Limit the number of participants with certain characteristics you want to complete the survey 54.55% of 11 reviewers that rated this feature as important or highly important Ensure the answer provided fits set parameters (numerical, positive number, etc.) 50.00% of 8 reviewers that rated this feature as important or highly important Web design that automatically adjusts to look good on different screen sizes 50.00% of 2 reviewers that rated this feature as important or highly important Monitor conversion rates and analyze effectiveness and profitability of marketing efforts 48.80% of 125 reviewers that rated this feature as important or highly important Pipeline view and tracking lead status 43.24% of 37 reviewers that rated this feature as important or highly important Send individual or bulk text messages at predetermined times 0% of 0 reviewers... Plan availability and assign specific time slots for tasks and resources 70.00% of 10 reviewers that rated this feature as important or highly important Track visibility and traffic from search engines 0.00% of 3 reviewers that rated this feature as important or highly important Search and filter data across systems to locate required information by entering keywords or certain criteria 48.60% of 107 reviewers that rated this feature as important or highly important Group leads or contacts based on their specific characteristics 47.42% of 291 reviewers that rated this feature as important or highly important An email inbox that can be accessed and managed by multiple individuals 30.00% of 20 reviewers that rated this feature as important or highly important Checkout of online store 0% of 0 reviewers... Internet standard communication protocol to transmit electronic mails 63.64% of 11 reviewers that rated this feature as important or highly important Survey popup over a webpage to specific users based on their behavior 0% of 0 reviewers... Skip over or route respondents to different questions based on their previous answers 28.00% of 25 reviewers that rated this feature as important or highly important Send promotional campaigns or transactional messages via text messages 0% of 0 reviewers... Manage campaigns and track engagement for marketing efforts across social media channels 52.50% of 40 reviewers that rated this feature as important or highly important Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. 44.79% of 355 reviewers that rated this feature as important or highly important Track activity on sites such as Facebook, Twitter, Instagram, etc. 50.00% of 2 reviewers that rated this feature as important or highly important Market event via social media tools 71.43% of 21 reviewers that rated this feature as important or highly important Filters used to determine different types of malware threats 46.25% of 387 reviewers that rated this feature as important or highly important Add or remove subscribers from mailing lists 80.31% of 325 reviewers that rated this feature as important or highly important Process of managing customer subscription lifecycle for a recurring service or a product 0.00% of 1 reviewers that rated this feature as important or highly important Allow media to be embedded in the question or answer options 37.50% of 8 reviewers that rated this feature as important or highly important Enables quick creation and distribution of surveys using drag-and-drop tools. Templates are easy to customize, allowing teams to gather feedback, conduct research, or assess internal performance. 229 reviewers rated this feature Attach digital tags to documents and assets for identification, search, or monitoring purposes 40.00% of 5 reviewers that rated this feature as important or highly important Organizing a group of people to accomplish a task 60.00% of 5 reviewers that rated this feature as important or highly important Create, save, and re-purpose templates for emails, forms, etc. 49.66% of 298 reviewers that rated this feature as important or highly important Addition of necessary external data, applications, tools, or features 0% of 0 reviewers... Set up connections to third-party platforms to improve business processes 79.73% of 74 reviewers that rated this feature as important or highly important Modifying a website's URL to enhance readability, branding, or campaign alignment 14.29% of 7 reviewers that rated this feature as important or highly important Interact with data visualization elements, such as charts and graphs, to drill down into data 100.00% of 1 reviewers that rated this feature as important or highly important Track and analyze information regarding website visitors 0% of 0 reviewers... Seamlessly integrates with 3rd party websites 50.00% of 4 reviewers that rated this feature as important or highly important Customize website features 100.00% of 4 reviewers that rated this feature as important or highly important Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain 33.33% of 9 reviewers that rated this feature as important or highly important Monitor activity of individuals who visit your website using cookies 66.67% of 18 reviewers that rated this feature as important or highly important An extended application or connector that enables users to perform additional services with their current set of tools 0% of 0 reviewers... Create, design and manage workflows for repetitive tasks 42.28% of 246 reviewers that rated this feature as important or highly important What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface 64.71% of 85 reviewers that rated this feature as important or highly important Get Advice We can help you find the software with the features you need. Preksha Buttan Mailchimp’s top-rated features help teams move fast—whether tracking campaign results, managing contacts, or launching surveys—by combining automation with just enough structure to keep workflows efficient without overwhelming new users. Features 4.4 (15,069) 4.4 Based on 15,069 reviews ## Pricing Value for money 4.4 (12160) Mailchimp’s Essentials plan starts at $4.37 per month (billed annually), while its Premium plan costs $130.37 per month (billed annually). This entry price is well below the average SMB budget of $250 per month, but costs scale quickly with contact volume and feature access. Mailchimp also offers a free plan for one user and with limited features. Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/110228/MailChimp/pricing/) Essentials $13.00 Flat Rate,Per Month It includes: - 3 Seats - Owner & Admin - Up to 50,000 Contacts - Surveys - Audience Dashboard - Campaign Engagement - Purchase Behavior - Content Studio Standard $20.00 Flat Rate,Per Month It includes: - 6000 Monthly Email Sends - 5 User Seats - 4 Roles - Pre-Built Journeys - Custom-Coded Templates - Predictive Segmentation - Content Optimizer - Send Time Optimization - Dynamic Content - 24/7 Email & Chat Support Premium $350.00 Flat Rate,Per Month It includes: - 150000 Monthly Email Sends - Unlimited User Seats - 5 Roles - Content Optimizer - Send Time Optimization - Dynamic Content - Multivariate Testing - Comparative Reporting - Advanced Segmentation - Assisted Onboarding Value for money 4.4 (12,160) 4.4 Based on 12,160 reviews ## Integrations Mailchimp integrates with a mix of native and third-party tools across eCommerce, analytics, content, and social media. These connections help SMBs sync customer data, automate outreach, and streamline campaign workflows. Popular integrations [ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Slack](https://www.capterra.com/p/135003/Slack/)[ Trello](https://www.capterra.com/p/211559/Trello/)[ Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Basecamp](https://www.capterra.com/p/56808/Basecamp/)[ Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/) Preksha Buttan Senior Content Analyst Connecting Mailchimp with platforms like e-commerce stores, analytics dashboards, and social media tools helps your marketing lead automate outreach, reduce manual updates, and unify campaign performance across channels. Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.2 (10637) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.2 (10,637) 4.2 Based on 10,637 reviews ## User reviews Overall rating 4.5 Based on 17,587 reviews Filter by rating 5(10294) 4(5804) 3(1213) 2(182) 1(94) Mentioned topic Sorted by most recent Elton Takudzwa N. Website Owner Capital Markets ### "User-Friendly Interface with Strong Value, Support, and Marketing Performance" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 28, 2026 Mailchimp has been a valuable addition to my website particularly in helping me capture email leads and convert them into sales. The platform makes marketing straightforward and efficient, even for someone without advanced technical skills. In terms of value for money, the paid plan offers strong returns, especially considering the range of tools available for email marketing and automation. I found it to be a worthwhile investment for growing my business. Customer support was also impressive. The team was responsive and helpful, assisting me promptly when I had issues logging into my account. Overall, my experience has been positive across marketing effectiveness, support quality, and overall value. Pros Mailchimp stands out for its ease of use and intuitive user interface. Compared to other email marketing tools, the platform is relatively simple to navigate and not overly complicated making it accessible even for beginners. The layout is clean and well-organized, allowing users to quickly find key features such as campaign creation, audience management, and analytics. Overally the user experience is smooth and efficient which makes managing email marketing tasks far less overwhelming. Cons What I liked least about mailchimp is that the HTML codes for email capture landing pages can be quite long and a bit overwhelming especially for beginners who may not be familiar with code. Additionally while the platform generally handles spam filtering well, there can still be occasional challenges with emails being flagged or needing extra setup to ensure optimal deliverability. Switched from [GetResponse](https://www.capterra.com/p/153948/GetResponse/) I switched because GetResponse was relatively expensive and more complicated to use. I needed a platform that was easier to navigate and more cost-effective, and Mailchimp offered a simpler user experience while still meeting my marketing needs. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RG Rachel G. Finance and business operations manager Food & Beverages ### "Great product, just a little on the pricey side" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 April 27, 2026 Pros It's very easy to use, and has great analytics. Very useful for reviewing marketing decisions and effectiveness. Cons It's very expensive for us as a small business. It's hard to justify keeping because of the cost. Otherwise it's a good product Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CB Christine B. Marketing Manager Automotive ### "User-Friendly but Pricey Email Marketing Tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 5/10 April 27, 2026 Overall, my experience with Mailchimp has been positive. It’s a very user-friendly platform that makes it easy to create, send, and track email campaigns without needing a lot of technical expertise. The interface is clean, and the drag-and-drop builder saves a lot of time when designing emails. That said, the cost can add up quickly, especially as your audience grows or if you need access to more advanced features. Despite the higher pricing, the convenience, reliability, and range of tools make it a solid choice for businesses looking for an all-in-one email marketing solution. Pros Mailchimp stands out for its intuitive, user-friendly interface, making it easy to create and manage email campaigns even without much technical experience. The drag-and-drop email builder is especially helpful, allowing you to design professional-looking emails quickly. I also appreciated the variety of templates and the built-in analytics, which make it simple to track performance and optimize campaigns. While the platform can be quite expensive compared to alternatives, its ease of use and robust features make it a strong choice for businesses looking for a reliable all-in-one email marketing solution. Cons What I liked least about Mailchimp is its pricing structure. It can become quite expensive as your contact list grows or if you need access to more advanced features. Some useful tools are locked behind higher-tier plans, which can feel limiting for smaller businesses or those just starting out. Additionally, certain automations and reporting features aren’t as flexible as they could be compared to more specialized platforms. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VC Valerie C. Marketing Manager Entertainment ### "MailChimp is the Best Email Platform Out There" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 April 27, 2026 At my last organization, we were looking for an afforadble email marketing platform that allowed for more customization to support our branding, had more mobile responsiveness, and offered more robust features in terms of marketing capabilities with targeting. It was the perfect solution for us. Pros MailChimp has an excellent user interface. It's clean, easy to use, and allows for your emails to look elevated through their native templates. You also have the ability to customize templates, which can help with branding even more. They're all responsive to mobile and look sharp. It's simple to build and maintain a contact list in there, as well, which helps with targeted marketing needs. Cons Can't think of anything I really disliked about using MailChimp. It was a perfect system for all my marketing needs. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Constant Contact could not offer the features that MailChimp had. It was clunky, not easy to use, and did not allow for the best mobile responsive templates or customizations the way our brand preferred. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AG Alison G. Community Development Pastor Religious Institutions ### "Mailchimp is for you " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 April 27, 2026 I am a fan. I enjoy the ease of sending out a mass email and having it personalized. I also enjoy the analitics that come with it. Pros I like that it saves the email addresses and if people unsubscribe that it remembers it. It has templates and it's easy to replicate an email Cons Sometimes it's overwhelming to start new campaigns and it doesn't always feel like it user friendly. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. VB Violet B. Artist Representative Arts and Crafts ### "New to Mailchimp " 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 April 24, 2026 I recently started using this program for my new email newsletter, so far it has been a learning experience to navigate the platform but I have been able to send out professional looking newsletters each month to all my subscribers. It's very much a tool I needed for my small business and I'm grateful as well for the affordable pricing. Pros I like that it has easy to use templates and that I can save all my information and contacts easily. Cons I dislike that the platform itself is not as user friendly as I would like it to be and there are too many options that look too similar within their templates. Switched from [Mad Mimi](https://www.capterra.com/p/140718/Mad-Mimi/) I could no longer use the previous platform. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Robert W. Head of eCommerce Furniture ### "Great entry level email marketing platform but you are likely to out grow it and its expensive for what it is" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 4/10 April 23, 2026 so / so but we have outgrown it now and looking to move away and use another platform. We use it to take sample requests and notofy customers when items are back in stock Pros Mail chip offers easy to use features and guides you through running email campaigns for new users. It really is a great easy access email platform. Very easy to use. Cons In my view Mailchip tries to be all things to all people. As an ecommerce business we need more commercially centred email marketing tools. While Mailchimp has been a good servant to me it is expensive for what it is and a tad big brother telling you what you can and can't do and is overly intrusive regarding its abuse metrics when you are simply sending an email to previous customers about new ranges you are launching. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reasons for choosing Mailchimp easy of intergration and use but we have outgrown it now Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KW Kate W. Office Manager Sports ### "Too big of a beast for us!" 2.0 Overall Rating 2.0 2.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 3/10 April 21, 2026 Too much going on to be able to have a positive experience using it! I wish there was a simpler more stripped back version. Pros It's too big of a beast for what we need! It's got lots of features and lots of reporting that I'm sure is very useful for the right businesses. Cons It's too big of a beast for what we need! It's much more suited to a larger business with a bigger budget Switched from [Marketing 360](https://www.capterra.com/p/148516/Marketing-360/) Needed more features and options for email marketing. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Jennifer H. Accounts Receivable Construction ### "Mailchimp - Good & Bad" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 April 20, 2026 My overall experience with Mailchimp has been largely positive, especially for straightforward email marketing and customer communication. It’s a platform that’s easy to get up and running with. The interface is clean, the email builder is intuitive, and creating campaigns or basic automations doesn’t require much technical effort. For routine outreach—newsletters, quote follow-ups, general updates—it does exactly what you need without slowing you down. Where Mailchimp really delivers is in efficiency. You can standardize messaging, reuse templates, and automate repetitive touchpoints, which saves a significant amount of time. The reporting is also clear enough to quickly understand engagement and make small adjustments to improve results. Pros Mailchimp is easy to navigate without much training. Building campaigns, managing lists, and finding reports is straightforward, which matters when you’re juggling billing, ops, and outreach like you are. Cons It looks affordable at first, then jumps as your contact list grows or you need better features (automation, segmentation, etc.). You end up paying for contacts whether you actively use them or not. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Nitin T. AI Data Annotator Computer Software ### "Clean, reliable, and easy to get started with" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 18, 2026 I used Mailchimp to manage my email campaigns and the whole experience was pretty smooth. Contact management is straightforward, the analytics clearly show what's working, and the spam filtering does its job well. For anyone getting into email marketing for the first time, Mailchimp is a genuinely solid pick. Pros Mailchimp genuinely made email marketing feel less intimidating. The templates are clean and professional — you don't need any design background to put together a decent-looking campaign. The drag-and-drop editor works smoothly, and setting up automations is way simpler than I expected. Even on the free plan, you get a solid set of features, which is great if you're just starting out. Cons The interface takes a little getting used to at first, but once you spend some time with it, everything clicks pretty quickly. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/110228/MailChimp/reviews/) ## FAQs Yes. Mailchimp offers a free plan that includes basic email tools, audience management, and up to 500 contacts. It’s suitable for small teams starting out with limited campaign needs. Yes. Mailchimp provides mobile apps for iOS and Android that let you create campaigns, manage contacts, and view reports. You can also send automated emails and social posts directly from your phone. Yes. Mailchimp supports integrations with major e-commerce platforms. These allow you to sync customer data, send product recommendations, and automate abandoned cart emails. Support varies by plan. Free users get 30 days of email support and chatbot access. Essentials and Standard plans include chat and email support, while Premium users also get phone support and onboarding help. Yes. Mailchimp includes SMS marketing features that let you send promotional messages and alerts. These are available as add-ons and require compliance with local regulations. Yes. Mailchimp allows users to build standalone landing pages using drag-and-drop tools. These pages can be used for promotions, lead capture, or product announcements. No. Mailchimp is not HIPAA-compliant and should not be used to store or transmit protected health information (PHI). Yes. Mailchimp’s Premium plan includes predictive segmentation, which uses AI to forecast customer behavior and improve targeting. Yes. Mailchimp supports social post creation and scheduling for platforms like Facebook and Instagram. You can also track engagement and integrate follower data into campaigns. Mailchimp uses authentication protocols and sender reputation tools to improve deliverability. Users can monitor bounce rates and engagement metrics to optimize campaigns. ### Have more questions? Connect with one of our advisors for a free consultation and save time in your software search. ## Sources - **Capterra reviews data:** Capterra reviews are collected from verified users for individual software products. [Learn more about how we source our data](https://www.capterra.com/resources/proprietary-data-research/). - **Capterra Shortlist:** Capterra Shortlist identifies the top products in our software categories based on a proprietary blend of user ratings and popularity. [Read the complete methodology here](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology). - This product information came from Mailchimp’s own online content in July 2025, including the product's website and its social media channels. ## Related reading ### [5 Top-Rated Email Marketing Software for Small Businesses](https://www.capterra.com/resources/email-marketing-software-for-small-businesses/) Published January 28, 2025 by [Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/) ### [Capterra Value Report: A Price Comparison Guide for Email Marketing Software](https://www.capterra.com/resources/email-marketing-software-pricing-report/) Published July 18, 2024 by [Akriti Sharma](https://www.capterra.com/resources/author/akriti-sharma/) and [Caroline Rousseau](https://www.capterra.com/resources/author/caroline-rousseau/) ### [Email Marketing for Small Businesses: Benefits and Tips](https://www.capterra.com/resources/email-marketing-for-small-business/) Published October 3, 2023 by [Krista Hillis](https://www.capterra.com/resources/author/krista-hillis-guest-contributor/) ### [Key Email Marketing Software Features and Top Products That Offer Them](https://www.capterra.com/resources/key-email-marketing-software-features/) Published December 8, 2022 by [Ashish Upadhyay](https://www.capterra.com/resources/author/aupadhyay/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)