# Page 60 | Mailchimp Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 60 - Is Mailchimp the right Email Marketing solution for you? Explore 17624 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/110228/MailChimp/reviews

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Mailchimp

4.5 (17624)

[View alternatives](https://www.capterra.com/p/110228/MailChimp/alternatives/)

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Last updated April 6th, 2026

# Page 60 - Reviews of Mailchimp

## Showing most helpful reviews

Showing 1476-1500 of 17624 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

BK

Beryl K.  
Founder  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Perfect option for small businesses"

August 26, 2022

5.0

The experience with Mailchimp has been great and I highly recommend this software!

Pros

Mailchimp makes email marketing fun and simple. The templates provided are great for keeping your emails organized and easy to read. The automation is really helpful, and saves us time. And the analytics are great and then we know how to reach clients and customers.

Cons

Leveraging the landing page was pretty hard to do, so making that more automated and a bit simpler would be helpful.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

Reason for choosing Mailchimp

Mailchimp is easier to use and has a more modern look

Review Source

LGC

Lucas German C.  
Copywriter  
Marketing and Advertising  
Used the software for: 1-2 years

### "Estrategias efectivas para pequeños negocios."

March 27, 2023

5.0

En líneas generales, mi experiencia fue buena, aunque considero que se debe mejorar el soporte al cliente. Los períodos de espera suelen ser prolongados y la primera interacción no resulta muy útil, lo que implica aguardar a que te contacten vía correo electrónico con una posible solución. Este enfoque no es el más apropiado en mi opinión.

Pros

Mailchimp destaca por su amplia variedad de herramientas, características y funcionalidades que permiten aprovechar al máximo las campañas de email marketing. Además, ofrece la opción de crear correos transaccionales o automatizados que envían respuestas automáticas según la acción realizada por el destinatario. Esto resulta muy beneficioso.

Cons

En comparación con otras plataformas de email marketing, la desventaja de Mailchimp radica en que no es tan fácil de configurar. Existen otras opciones mucho más intuitivas en el mercado. Además, Mailchimp se destaca por contar con una amplia variedad de características y funcionalidades, aunque su precio es uno de los más elevados del mercado.

Review Source

JD

James D.  
Administrator  
Entertainment  
Used the software for: 2+ years

### "Mailchimp is a great free start to email marketing"

January 12, 2024

5.0

My overall experience with Mailchimp is positive--I think the interface is pretty intuitive, and it's a great solution for people wanting to start with email list management and email newsletters.

Pros

I like that I could import database from an excel sheet, that it keeps track of the list and can tag and email to different segments of the list. It's free until you get a certain number of subscribers.

Cons

It does some weird things with non-subscribers or people who don't open emails, and I'm not sure how it decides and how to manage people it removes. This may be a bug it has fixed--I haven't used it for a bit.

Review Source

BG

Beth G.  
Office Manager  
Religious Institutions  
Used the software for: 2+ years

### "We love MailChimp!"

December 1, 2020

5.0

We use this software sometimes daily, but multiple times per week to get in touch with our congregation. I came from another org where we used Constant Contact, which I preferred in many ways, but this is sufficient.

Pros

Easy to create and send emails which look professional.

Cons

Creating and managing groups or subsections of any kind in your audience! It's so confusing how to divide groups out in a way that you can easily select to email them -- graphic editing is clunky, especially figuring out how it will appear (you have to choose by pixel) in the finished window rather than just grabbing a corner to resize -- It is so non-intuitive to make anything like a stationary effect! The mandatory "body parts" all have to be assigned an image. -- Selecting parts of your article to be centered/justified/etc is often very frustrating and requires going in to HTML to edit -- No INDENT feature! So useful to make quotations! Again, have to edit in HTML. -- wish there was a way to cut and paste blocks from other campaigns you have sent or save them as blocks to insert. That would be INCREDIBLE.

Review Source

Hans H.  
Performance Marketing Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "The go-to email marketing platform for most businesses"

November 1, 2018

5.0

Pros

MailChimp provides an awesome suite of email marketing tools for businesses small and large alike. Their pricing structure is based on your list size, so it starts FREE if you have less than 1000 subscribers, and goes up from there. MailChimp connects to all of the internet's most popular content management systems and has a huge catalog of plugins to integrate with almost any site or software that collects email. (We use MailChimp on WordPress with WooCommerce and Gravity Forms, for instance, and MailChimp funnels all emails we collect into lists with their easy-to-use plugins for those platforms). Once your list is in MailChimp, you can easily create single emails to blast an email list, or set up multi-step email campaigns or drip campaigns/ post-purchase automations for eCommerce stores. It is easy for anyone to use without any knowledge of HTML with their drag-and-drop email builder.

Cons

It can get expensive for large email lists (ours is around $350/month) and some larger businesses may find MailChimp constricting. For most businesses, however, MailChimp should be the go-to email marketing platform.

Review Source

George Rex A.  
Co-founder & CAO  
Information Technology and Services  
Used the software for: 1-2 years

### "A Great Email Automation System Built with Fun"

February 9, 2021

4.0

My experience with MailChimp has been nothing but rewarding. Now I am seeing the value of such masterpiece in email automations.

Pros

I like the fact that MailChimp adds fun and hand-like artworks to represent certain stages and outcomes in their system. This is really intriguing to me. I noticed that MailChimp has started working on a new email design editor. Though still in a beta version, I am pretty in love with the look and feel already. I've used this new editor to send out over 3 email campaigns and it has outperformed it's expectations.

Cons

I previously had challenges with the classic editor, especially with finding simple things like where to locate header elements and even adjust added contents. I would like to see this improved in the new design editor.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Brevo](https://www.capterra.com/p/132996/brevo/)

Reason for choosing Mailchimp

MailChimp has a record of better customer support over the others.

Review Source

VR

Verified Reviewer  
artigiano  
Retail  
Used the software for: 2+ years

### "La soluzione completa per le imprese"

February 12, 2023

4.0

Esperienza positiva facilmente accessibile anche per piccole realtà imprenditorial come la mia.

Pros

Il software ha un interfaccia pulita e intuitiva, offre svariati strumenti di personalizzazione e importantissimo si integra con molte piattaforme di e-commerce semplificando il lavoro della gestione di una newsletter.

Cons

Più che un inconveniente del software forse è un nostro limite, mi riferisco alla gestione delle comunicazioni in lingua inglese. Non sempre quando si tratta di linguaggio tecnico è facile districarsi.

Review Source

VR

Verified Reviewer  
Enterprise Architect  
Information Technology and Services  
Used the software for: 2+ years

### "The preferred method of mass email distribution."

October 13, 2020

5.0

Very positive. The product is very effective and well supported.

Pros

Mailchimp sets the standard for mass email campaigns. It is the primary resource for all email marketing.

Cons

Cost structure could be better. It is pricey when compared to Sendgrid, Constant Contact or other competitors.

Review Source

RT

Robert T.  
Pastor  
Religious Institutions  
Used the software for: 2+ years

### "A reliable product -- if not an amazing one."

March 20, 2026

3.0

We'll continue to use Mailchimp as the overall product is satisfactory. I wish that the layout was a little more user-friendly.

Pros

We continue to use and value Mailchimp to send out information to our congregation each week. Overall, the program works okay -- once it's set up, it's pretty easy to use effectively.

Cons

The layout and the functionality is not exactly intuitive, and some of the changes that they have made over the years have actually made it a little less easy to understand.

Review Source

CE

Casey E.  
Product Manager  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "The most convenient "

September 10, 2023

5.0

Mailchimp helps get campaigns distributed and analyzed. The email templates themselves are great looking and attract more traffic.

Pros

Email Marketing involves a lot of moving parts but Mailchimp can simplify the process. Uploading the contact list is easy and fast, as is putting the campaign together. Mailchimps templates are convenient and easy to customize. AI and automations help campaigns move smoothly.Mailchimp has a built in CRM that's very convenient. It also has A/B testing and insightful analytics.Customer journey builder seems very interesting although I've not deployed it yet.

Cons

Mailchimp is expensive and the lowest priced plans fall short on features. There's no annual plan which usually shaves off part of the price.

Review Source

HDS

Harsharan Deep S.  
Marketer  
Consumer Electronics  
Used the software for: 6-12 months

### "Mailchimp review"

November 11, 2022

5.0

Overall, The experience is great. Features rich platform which provides all the essentials in one place.

Pros

This provides almost all the features an organization needs to automate emails and manage email marketing. The other most important factor was the integration with Zapier which provides tons of additional functionality.

Cons

Wait time for a response from customer service is from 24 to 48 hours. It always took me around 36 to 48 hours to receive a response. In times of urgency, it can cause serious issues and problems. Most organization don't have that much wait time on their hand and wants to solve the issues as soon as they can.

Alternatives considered

[GetResponse](https://www.capterra.com/p/153948/GetResponse/)

Reason for choosing Mailchimp

Mailchimp was considered because a lot of people I know were using Mailchimp and I have heard great reviews about it also I had those people around me to set up my account.

Review Source

TD

Themis D.  
Head of Digital marketing  
Furniture  
Used the software for: 2+ years

### "Email marketing platform that help us"

January 15, 2024

5.0

My experience with Mailchimp is very nice as has helped us to send our weekly emails to our b2b customers easy and with no cost (free version)

Pros

How easy i can create a campaign and send our message to our customers.

Cons

I have some difficulties in connection with Magento but that was inly initial.

Reason for choosing Mailchimp

A friend of mine has reffered to me Mailchimp as an ease to us software with no cost (free version)

Review Source

Trevor M.  
Web Designer  
Insurance  
Used the software for: 2+ years

### "Mailchimp has very valuable templates, it never stops surprising me"

September 21, 2019

5.0

In my experience as a web designer, the templates Mailchimp offers are highly professional. My job has been to customize them, but they have a delicious starting point for the email marketing campaign to have creativity.

Pros

Mailchimp is one of the best marketing platforms I've ever seen. It's not a money machine, but it allows us to make the way to success. I like templates because they give me a professional look and I can customize them as a customer would love to see them. It's basically my job. It is an easy to set up software and I do not require a tutorial to learn how to use the tools.

Cons

The design of the reports is unattractive. Certainly the important thing is the numbers and statistics, but it doesn't give me the best face for a presentation. Even though I waste some time, that's when I come into action.

Review Source

Dan O.  
Managing Director  
  
Used the software for: 2+ years

### "Cost effective transactional email"

March 22, 2018

5.0

Pros

A transactional email server is setup within minutes and available for you to send out content to your distribution list. The application provides - Graphs to show how many emails you're sending each day - What countries your sending the emails to - Open rates - Mail clients used (useful to optimise content) - Spam rates/unsubscribe rates - Great delivery rates Very cost effective.

Cons

A couple of years ago, Mandrill made it a requirement for you to have a Mailchimp subscription in order to use Mandrill. It would have been better in my opinion to keep the two applications independent, just like Sendgrid. Whilst it doesn't make the cost materially more expensive, it does mean that you have to log into Mandrill via Mailchimp which is annoying.

Review Source

James M.  
Managing Editor  
Internet  
Used the software for: 2+ years

### "We use Mailchimp for all our website newsletters"

December 4, 2018

4.0

Overall, I'm very happy with using Mailchimp for my newsletters and to send occasional update emails to all of our subscribers. The web-based interface is easy to understand and use. The analytics are very helpful in understanding how well your emails are perceived by the recipients. I have tried other newsletter services but none of them have compared in ease-of-use or features to Mailchimp.

Pros

I like that it's easy to create newsletters so efficiently. There are many pre-made templates that you can use to save time. It's pretty much drag and drop after choosing your template. Drop images into the place holders and input your text. Once you've got all of your info in the newsletter / email layout, you choose the mailing list that you want to send it to and press GO. My favorite part is that you can see how many people opened your email, as well as how many people clicked on your links from within the email. There are also lots of Wordpress plugins that allow you to easily add a newsletter signup form to your website.

Cons

My account got flagged once for a reason that was never logically disclosed to me. It took almost two months to get the issue resolved. Haven't had any similar issues since.

Review Source

Arthur C.  
Project manager  
E-Learning  
Used the software for: 1-2 years

### "Mailchimp satisfied customer review"

July 5, 2023

4.0

Mailchimp is a far-reaching email showcasing stage that offers an easy-to-use interface, many elements, and serious valuing plans. It takes care of the requirements of organizations of all sizes and gives integral assets to make, make due, and mechanize email crusades. With its broad mix of choices and investigation capacities, Mailchimp remains a famous decision to improve email-promoting systems.

Pros

Full showcasing center pointVery simple to utilizeAdvantageous email layouts and accommodating reportsFurther developed computer-based intelligence suggestions and mechanizationDiscretionary web facilitating plansDecent complimentary plan

Cons

Lower valuing levels offer fewer elements than previouslyModerately costly

Review Source

Jeremy S.  
Manager of Analytics, Customer Operations  
Computer Software  
Used the software for: 1-2 years

### "Mailchimp Ministry"

October 24, 2019

4.0

Its a good email tool that allows us to simply build communications with an all volunteer group. There isn't a need for intense training as it is drag and drop. It allows us to identify men for specific contact and/or follow-up.

Pros

For smaller ministry - the free option is great Scheduling emails, ability to launch/design a campaign from the app on my phone

Cons

Many guys just forward the email they receive rather than use the forward to link. Occasionally someone who gets the forward clicks the unsubscribe in that email and it removes the contact from our list. Getting them back on can be a challenge as they must subscribe themselves. There isn't an "oops" option.

Alternatives considered

[Flocknote](https://www.capterra.com/p/149433/Flocknote/)[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

Reason for choosing Mailchimp

For the smaller ministry, price was the differentiator. When we hit the threshold, we will reevaluate Flocknote features vs pricing and the API to load. For the larger ministry, its a great email tool. It was already in place when I came on, but the filtering/tagging wasn't being used. We now target the messages based on analytics (who opened, who went to previous event, age demo, location)

Review Source

Navneet N.  
Head of Digital Marketing  
Retail  
Used the software for: 2+ years

### "Great Software - One of the Leaders of tghe Industry"

November 27, 2023

5.0

Its been great and easy to use, automation on the website is a great feature

Pros

Easy to use and configure, deliverability is great and the open rates are always the best

Cons

Pricing is a bit high compared to the some other cheap alternatives

Review Source

BD

Brendan D.  
Sales  
Insurance  
Used the software for: 2+ years

### "Good Automation and Client Management."

March 28, 2024

5.0

Pros

The automated email marketing is easy to set up and maintain.

Cons

It would be nice if it was better at organizing clients by industry.

Review Source

Shereen S.  
Founder and Publisher  
Newspapers  
Used the software for: 2+ years

### "Affordable, easy to use platform for newsletters"

January 30, 2019

5.0

Mailchimp has become an integral part of our business by allowing us to use an easily-customized template. With an RSS feed, we can 'set it and forget it' so we don't waste valuable time and resources, and the price is right.

Pros

Mailchimp is affordable, easy to use, and highly customizable. As an online news organization, we find the RSS feed option to be especially relevant and recommend it to other publishers regularly. WordPress and Broadstreet integration are also essential to us, which makes this even more valuable.

Cons

Mailchimp is free initially, but the more your list grows, the more you'll pay. Still, the rates are extremely affordable and can be easily justified by the impact. We had a few glitches when re-customizing our feed a few months ago, too, but customer service reps helped get us back on track.

Review Source

Keith D.  
Manager  
Financial Services  
Used the software for: 2+ years

### "“ Automated Marketing System” "

April 12, 2023

5.0

Mailchimp is great for creating marketing campaigns and newsletters for your company's subscribers.

Pros

It is cool how you can personalize and design your promotional emails in MailChimp's intuitive drag-and-drop editor before sending them to all of your contacts. This allow you to get more open rates and replies from your audience.

Cons

I became overwhelmed after using the platform and sending campaigns to my targeted leads. Mailchimp require that all your subscribers opt in twice.

Review Source

AM

Angus M.  
CEO  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great For Small Businesses Or Beginners To Email Marketing"

May 2, 2022

4.0

My experience was very good when getting started, it's a great tool to learn the ins and outs of sending a large amount of emails. I did end up growing too large to continue using the software though, but it fits perfectly for small to medium sized businesses.

Pros

Mailchimp was the first service I ever used for sending a lot of emails, I like how easy they make it to get started, and the range of email templates provided.

Cons

The thing I liked least was whilst emails normally hit inbox, they occasionally didn't which can be annoying. The price also isn't the most competitive if you are sending a large amount of emails.

Alternatives considered

[Amazon SES](https://www.capterra.com/p/179662/Amazon-SES/)

Reason for choosing Mailchimp

I at first chose mailchimp over Amazon SES due to all of the tutorials and guides online there is for it.

Review Source

BZ

Brandy Z.  
Principal Consultant  
Public Safety  
Used the software for: 2+ years

### "Free to send emails to subscribers"

June 22, 2023

5.0

I can send subscribers a monthly newsletter to keep subscribers informed on what I am up to and valuable information. I can do this for free, as I have about 300 subscribers at the moment.

Pros

You can send emails to subscribers when you have a limited number of subscribers, which is nice for small businesses that do not have a lot of money. Easy to use. Connects to your website's landing page and adds subscribers to the MailChimp List when they sign up.

Cons

It puts the MailChimp logo at the bottom of the email when you don't pay for Mailchimp. But I can't get mad because I am not paying for Mailchimp when they are sending emails to subscribers (if you have a limited number).

Alternatives considered

[Octopus CRM](https://www.capterra.com/p/204641/Octopus-CRM/)

Review Source

JW

Julie W.  
Web Project Coordinator  
Marketing and Advertising  
Used the software for: 2+ years

### "Now anybody can easily have their own digital mailing list"

January 27, 2021

4.0

Mailchimp makes it easy for individuals and small businesses to create email marketing campaigns that are automated and collect valuable data. The platform has some drawbacks, but it is a solid choice for most people's mailing list needs.

Pros

In today's world, all businesses, authors, entrepreneurs, bloggers, basically everyone needs a way to manage their email lists. Mailchimp is fairly easy to learn how to use, making it a popular option for many small businesses and individuals. The pricing is competitive, and the features and customization options are a good value. The integration with virtually any website is also nice!

Cons

Perhaps the biggest drawback about Mailchimp is that the messages are notoriously likely to get stuck in email spam filters. There are ways to guard against it, but some email services really don't like email from Mailchimp. It was a little difficult to get used to using Mailchimp. Parts of the platform can be a little tricky to navigate the first few times, and it's not always intuitive where to find certain features. After your first few tries you get the hang of it. I do wish their reporting was easier to understand. I never encountered any issues with a lack of features when I used Mailchimp for startups or small businesses, however I could imagine our needs outgrowing it eventually. Larger businesses may want a more robust email automation tool.

Review Source

VR

Verified Reviewer  
Marketing Manager  
Computer Software  
Used the software for: 6-12 months

### "Great tool for email outreach"

December 29, 2023

5.0

This is still an invaluable tool we will continue to use for our marketing efforts long into the future.

Pros

It's an easy software to use and allows us to send and schedule mass emails for our marketing efforts. Duplicating campaigns and making edits are all easy using their campaign editor.

Cons

The segmentation tools could use some improvement. It is hard to segment and ensure you don't have overlap in some of your lists.

Review Source

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