# Page 99 | Mailchimp Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 99 - Is Mailchimp the right Email Marketing solution for you? Explore 17565 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/110228/MailChimp/reviews --- Mailchimp 4.5 (17565) [View alternatives](https://www.capterra.com/p/110228/MailChimp/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Page 99 - Reviews of Mailchimp ## Showing most helpful reviews Showing 2451-2475 of 17565 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AV Awit V. Registrar Education Management Used the software for: 2+ years ### "Mailchimp is the BEST!" December 10, 2019 5.0 Overall, we rely on Mailchimp! Our work wouldn't be as effective and efficient without it. Pros Generally user friendly and very simple. It's fast and I like how we can track each open and each click within our email notifications that go out. We primarily use mailchimp to get important notifications and announcements out to our students. Mailchimp has been reliable compared to google mail or outlook when sending out communication. The reports tool is very useful - when students deny receiving any communication from us, we can download mailchimp reports as our supporting data. Mailchimp is the BEST! Cons Lists! In the past, creating and organizing distribution lists was so easy. Now it's a bit complicated and the terms have increased so we would have to pay more for more lists. Review Source VR Verified Reviewer Product Manager Education Management Used the software for: 2+ years ### "Reliable and Consistent Email Marketing" August 12, 2022 5.0 Pros I'm always a fan of when a software product focuses on doing what they do and doing it well. Mailchimp is a clear example of that. They have remained a consistently strong player in the email marketing space, providing intuitive and easy-to-use software for helping businesses of all sizes and industries with their email marketing goals. Cons I have found that the strength of Mailchimps integration with CRM platforms varies from platform to platform, so I would encourage users to test-drive it with their unique CRM instance. Review Source VR Verified Reviewer Director Marketing and Advertising Used the software for: 6-12 months ### "Really easy to get going" July 12, 2022 5.0 At the end of the day Mailchimp served a purpose and I'd recommend it for small businesses. As you grow though it's probably necessary to move on to another software with more customization options Pros It's really simple to just pick up and get going. The customisable templates work really well and the interface is user friendly... it's not too technical and it's sleek and modern not clunky and confusing like some other software Cons The automations are not as good as other software so you're quite restricted if you want to set up a complex multi-email sequence with different intervals and triggers. Also the formatting can be a bit of a nightmare, for some reason it often doesn't go right. Especially on mobile which is ULTRA important. Review Source PF Paul F. Principal Marketing and Advertising Used the software for: 2+ years ### "Unbeatable Value for a Free Product! Improvement Desired for Ease of Editing Landing Pages." July 6, 2020 4.0 Full functionality integrated into a single program that's available for free (to start) with desired improvement in making landing pages (and some user flows) more intuitive. Pros \- Free - Full functionality - Integration of email database, emails, landing pages, and more - Automations Cons \- Editing landing pages is painful. You cannot simply "ctrl+z" to undo. Editing the design is not nearly as intuitive as Unbounce, and I frequently end up deleting entire sections (blocks). - Creating and editing things is a bit slow and tedious, even though the full functionality is available. - When I set up an automation, I'm never really confident that it's actually working. When I test with my email, there seems to be a huge delay when the email is received. A nice confirmation message would be nice. Review Source Adir R. CEO Marketing and Advertising Used the software for: 2+ years ### "Great for entry-level, not so much for advanced users" July 7, 2020 4.0 Overall, a good piece of software. Simple to use, simple to start. Pricing is a bit high once you get over the free tier. Not good for advanced email marketing. Pros Pretty easy to set-up and start sending emails through. Very user-friendly. Love the branding and how everything "speaks the language". Cons Missing a lot of advanced filters, smarter ways to segment users, and doing more advanced drip campaigns. If you're looking to really slice and dice users and build complex automations - this tool is not for you. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[CreateSend](https://www.capterra.com/p/206349/CreateSend/)[SendGrid](https://www.capterra.com/p/204113/SendGrid/) Reason for choosing Mailchimp Mostly, the free tier was easy to start with. Review Source VR Verified Reviewer President Internet Used the software for: 2+ years ### "Good Value & Easy to Use" July 24, 2018 5.0 Email campaigns that are easy to build and manage over time. I get a great value for the price and I like the discount I get for increased security requirements. Pros Easy to use. The templates and editor are very nice and function very well. The integrations are useful and save me time. Cons The organization of the website and campaigns could be better. It's slightly confusing but overall a very good product and I highly recommend it. Review Source Alainna B. Student Organization Officer Education Management Used the software for: 2+ years ### "Mailchimp has carried my team for years!" January 6, 2019 4.0 Mailchimp is such an amazing company. I have always felt supported by customer service when things get confusing or we need third party help. I can't imagine how our communications would run without Mailchimp. Pros Mailchimp allows our team to maintain contact lists from years past in an organized fashion. Its features allow us to distinguish who are new contacts and who are old. This has helped our organization weed out recipients of our list-serv who are more than four years old, to prevent us from wasting money by keeping them on. Cons I wish that the organizational features were more user-friendly. We had to sort through years of unorganized lists to eventually reach our current organization level. This was not a major problem for us but was notable nonetheless. Review Source EM Erin M. Director Hospitality Used the software for: 2+ years ### "Makes life easy" November 27, 2023 5.0 Great tool, easy to navigate and has some great features. Pros Mailchimp is great for our emails but the biggest surprise was the social media campaigs that had higher conversions than going direct on the platform. Cons There isnt much to dislike. Each feature is pretty easy to understand and navigate. Review Source Kudakwashe N. Software Developer Information Technology and Services Used the software for: 2+ years ### "Digital Marketing Supercharged with Mailchimp" March 12, 2020 5.0 Pros If you are looking to direct target clients and increase sales then mailchimp is the right software to do the work. Mailchimp makes it easy to create email marketing campaigns and best of all easy to get your campaigns analytics all in one place. You can even get stats on how many emails have been opened, how many bounced and even better how long the the mails were opened by your clients. The Analytics tool makes it easy to know which email marketing content are working or not. Cons If you are new on this platform, they no longer provide free version which you can use your own custom code. So you will have to use the vast templates they provide but even though some of them wont really work for some design cases. Review Source BB Brad B. Area sales manager Health, Wellness and Fitness Used the software for: 1-2 years ### "Mail Chimp review" March 27, 2023 5.0 My overall experience with MailChimp has been positive, and I would recommend it as a tool for anyone looking to increase their communications ability in a small business. Pros Mail chimp is a fairly straight forward and user friendly tool for making sure that I can stay in communication with my clients, as well as providing a slew of tools for easy marketing opportunities. I love the mail tracking feature so that I can see who is engaging with my communications! Cons Overall I would say that the customer service for mail chimp has been somewhat lacking. There have been times where it has taken longer than it should have for me to get a reply. Review Source VR Verified Reviewer Public Affairs Signature Events Coordinator Libraries Used the software for: 1-2 years ### "Easy, but has its faults!" September 7, 2018 5.0 I use MailChimp on a weekly basis. It's easy and convenient, it just has a few faults that could be fixed on their end. I wish there was also a way to save specific codes/design blocks in the editing sidebar so I wouldn't have to duplicate old emails to grab a code, then delete it. Pros MailChimp was incredibly quick to learn and has all kinds of templates and 'design blocks' to help you design an amazing email campaign. Emails look professional and it's easy to keep track of email addresses on our lists. Cons It recently changed to a new format and I can't say that I like it. I also feel like there isn't a lot of customization once you've selected/built a template - once you build one, that's what you get unless you start over. I also wish there was an 'undo' feature when deleting things - sometimes we DO make mistakes! It's also hard to get emails to be compatible with Outlook, I have to use specific code just so they look okay. Review Source Doug S. Freelance artist Non-Profit Organization Management Used the software for: 2+ years ### "Still an industry leader in digital marketing" November 12, 2019 5.0 Works as designed, almost flawlessly, and accomplishes what it promises. I've looked for better platforms but Mailchimp still trumps them all. Pros Mailchimp makes it easy for me to create automated and manual campaigns, as well as makes it easy to understand what is successful in my marketing. Cons Knowledgebase and learning support is a bit sparse, and a bit overly technical for new users. I had to have somebody far more experienced than I am to explain things to me. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reason for choosing Mailchimp Mailchimp had a better interface, was more intuitive, and have better designs. Review Source Betty M. CEO Information Technology and Services Used the software for: 2+ years ### "Mailchimp" January 20, 2020 4.0 I have been using Mailchimp for more than 3 year now and I must say Mailchimp is an awesome email marketing platform it delivers my task without glitch. Pros Mailchimp is easy to use with it's simplicity in design, drag and drop editor and all these has made the software so popular in the market. The reporting is thorough and contains basically everything you need, including client, geo and social media tracking, as well as google analytics integration. There are plenty features available for their free plan and you can have up to 12,000 emails and 2000 subscribers, to me this is not bad for a free user. Cons Mailchimp has un-intuitive marketing automation, it is not designed like some other advanced tools in the market. The paid plan is quite expensive if you want to use the pro features. Review Source VR Verified Reviewer Faculty Librarian: Cataloger of Music and Dance Higher Education Used the software for: 1-2 years ### "Excellent software, especially considering I only used the free version" September 29, 2018 5.0 I used the software for a small business that was just taking off. I created custom emails, managed customer email addresses, and tracked usage data. All of this led to a very positive experience for me, and I would highly recommend this product for all small businesses (and large ones assuming the paid version is worthwhile). Pros The free version is packed with features, and for many small businesses (especially young or just starting businesses) the free version with be more than enough. MailChimp provides good ways to manage contacts, create beautiful emails, and track customer data on who has opened the emails and who has clicked through. They also provide a good way for my customers to unsubscribe if wished without having to contact me. All of this makes my life much easier. Cons To be honest, there wasn't much that I didn't like. My use of the software was overall very positive. Even the free version is very powerful for what I needed. Review Source Aimee F. OD/HR Professional Human Resources Used the software for: 1-2 years ### "Helpful communication and marketing tool" November 8, 2019 4.0 Overall its a great tool for keeping your customer lists organized and for periodic communications and marketing. Pros We use it to help keep customer lists, categorized by regional areas. We send quarterly marketing pushes out to current customers. It's low-cost way to communicate and market goods and services if your customer list is capped. Over a certain threshold, Mailchimp now charges to have that number of subscribers. There are full-color templates; and Mailchimp let's you know if you'd selected an image that will overload the inboxes of subscribers. Cons The service is no longer free above a certain number of subscribers, though we all should have know that day was coming. The templates are not that user-friendly, in my opinion and not super compatible if you are trying to input a design from outside--you have to put it in their template and it can get buggy, so be sure to test it out before sending it to your audience. Review Source AS Anne S. Digital Marketing Strategist Used the software for: 2+ years ### "Absolutely essential for small business owners! The best way for an entrepreneur who is not technically savvy to build an email database and use it wisely!" January 4, 2018 5.0 If you're an entrepreneur or work for a small business, you NEED Mailchimp! Don't look at any other email marketing services. It's the most affordable and best email marketing platform out there for small businesses. Pros Everything from the emails they send to me to the reporting on how my campaigns performed is outstanding. I have a full time job, but I also manage my own business on the side and Mailchimp is essential to my success. It integrates with every CMS, so I can quickly and easily build lead generation forms for any part of my website and also get real-time notifications on how they're performing. I love the email templates, they're beautifully designed right out of the box. Often times, all I need to do is add my logo and email copy, and it looks fantastic. If you want to be a power user, Mailchimp also has the capability to do A/B testing on just about anything - so I can discover what subject lines, copy, images, etc work the best for my audience. Really amazing service. Review Source MD Matthew D. Digital Marketing Information Technology and Services Used the software for: 6-12 months ### "There Are Better Tools" July 29, 2021 2.0 When looking for an ESP I've considered Mailchimp a few times and always end up using another tool. Pros If you're just looking to send to emails via email blasts or light segmentation and can use this for free or cheap it should serve you well. If you need to do advanced email marketing almost any other tool on the market will serve you better. Cons Automations are a joke and needlessly expensive and limited in scope. Email design is difficult and Mailchimp often throws in junk HTML that will hurt your email's performance. Review Source NO Nancy O. office manager Sports Used the software for: 2+ years ### "Great way to email your database" June 15, 2023 5.0 Pros Easy to use, lots of online tips. Enables me to reach selected members of our database with targeted advertising Cons nothing negative to say about Mailchimp. Review Source VR Verified Reviewer Syracuse Student Ambassador Food & Beverages Used the software for: 6-12 months ### "For newsletters, Mailchimp is the way to go. " August 12, 2022 3.0 Pros We send 10 newsletters per week. There’s nothing that handles more aspects of this process than mailchimp. From content, design to analytics it’s far and away the best I’ve used. Cons I wish the email designer template was more intuitive, it feels very chunky at times. Especially on touch devices. Review Source GG Guido G. Digital Marketing Manager & E-commerce Manager Furniture Used the software for: 2+ years ### "E-mail marketing easy as pie" March 17, 2023 4.0 We use it weekly to shoot newsletter blasts to our database.It doesn't require too much training, so it's a good trade off. Pros It's very easy to use and set-up.It provides a lot of great templates that you can immediately use and personalize/customize.It's great for mid-size business companies. Cons Probably just the contacts management: let's clarify, it's not a CRM and it's not meant to be one.It's a great e-mail marketing platform, but it's not yet a contact management tool. Review Source JP Jason P. President, CEO & Director Medical Devices Used the software for: 2+ years ### "Happy to use Mailchimp for Email marketing automation." October 24, 2020 5.0 Mailchimp is a great email automation platform and works definitely as expected and as declared. Pros Mailchimp is a great platform for sending mass marketing emails to your customer base. You can customise or create a new email from scratch by using the practical email creator tool and publish a new email campaign in minutes. Reporting tool provides insights about the interaction of the recipients which helps you to develop re-marketing strategies. Cons Mailchimp's email template database is still quite poor and that Windows program is still missing; if you are a frequent user accessing the service via desktop program is definitely way better then the website. Review Source BG Brian G. Senior Loan Officer Real Estate Used the software for: Less than 6 months ### "Mailchimp is an easy to use program that keeps the cost down" November 27, 2023 4.0 My overall experience with Mailchimp is fair. I have paid for some of the services, but I find that the free service will give most of what I need. Pros The biggest pro of Mailchimp is how inexpensive it is. It gives enough options and really is the only one that pretty much every client and customer know about, so it gives that extra trust Cons The biggest drawback of Mailchimp is that it doesnt have that many options and the interface isnt the best. Review Source VR Verified Reviewer Consultancy & Sales Used the software for: 2+ years ### "Easy to set up, clear reporting and managable via mobile." June 28, 2018 5.0 Quick made, responsive and beautiful mailings. Pros Mailchimp is by far the easiest online tool to send Mailings. When creating a campaign, there are so many templates to choose from and also the option to start from scratch. We adapted a standard template and integrated our company look into it and within 10 minutes we were done. Editing the template is very easy, with an easy to use interface to add text blocks, images, titles, separators, ... After sending a mail we get to our favorite part of Mailchimp, the reporting. They provide us with more data than we use, including daily updates of (un)subscribers. We also like the mobile app a lot, because it provides us with a way of checking the reports of our campaigns and editing subscriber lists on the go. Cons The only thing we don't like about Mailchimp is the pricing model. Mailchimp it's pricing is based on how many subscribers you have, not the amount of mails you send. We personally do not send more than 12 mailings every year, but we have a lot of subscribers so that equals a fairly large cost for us. Review Source Ron C. Executive Director Religious Institutions Used the software for: 2+ years ### "Great Free Mail Resource" February 26, 2021 5.0 Loved this program. It was not only free but easy to use. I also like that I could send out one newsletter and have it posted across multiple social media platforms. The analytics are excellent and I found this to be extremely helpful in communicating and selling items. Pros Ease of use and ability to post on various forms of social media. Cons Uploading and posting photos alongside printed info was difficult and the program seemed temperamental at times. This became a headache. Review Source VR Verified Reviewer Children's Book Writer Writing and Editing Used the software for: 2+ years ### "Works Well but Can Be Expensive" November 5, 2018 4.0 MailChimp was the first newsletter program I used. It can do a lot, although sometimes clicking on a button didn't do what I expected it to do. Once I got up to 2000 subscribers, the cost was more than I was making through the newsletter. I eventually switched to Elastic E-mail, which was much harder to set up (I had to call a friend in IT, and even he struggled for a while), but now I can produce similar e-mails and send them to a larger audience for free. I don't mind paying a reasonable cost for a good program, but MailChimp was out of my price range. I'd advise tracking results for while to make sure it's paying for itself. Pros You can make attractive newsletters. It's free for up to 2000 subscribers. Cons I found the user interface so-so. Sometimes it took a few tries to get things how I wanted them. As an independent author, I can't afford the cost of sending to more than 2000 subscribers. Review Source Similar Products Featured