--- title: "Mailchimp Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Mailchimp Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/110228/MailChimp/" page_type: "product" language: "en" --- # Mailchimp Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Mailchimp ## What is Mailchimp? Mailchimp is a leading email marketing platform used by over 11 million users worldwide. With a delivery rate of 99% and integration with over 300 tools, Mailchimp provides businesses with easy ways to connect with customers, foster repeat business, and build a lasting brand loyalty. The platform's AI-powered insights and content creation tools can personalize every email and SMS. The user-friendly interface accommodates tech-savvy and non-tech individuals. Clients such as TEDTalks, Shutterstock, Boston Market, and Nikon India have used Mailchimp to drive revenue through email marketing. The company was acquired by Intuit Inc. in 2021, and since then, the platform has introduced more than 100 new features to improve user experience. The company ensures its product descriptions match the Mailchimp site, don't include overly-comparative language, calls-to-action, personally identifiable information, suffices, or HTML tags. ## What is Mailchimp used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Email Management](https://www.capterra.com/email-management-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 17,681 user reviews Reviews sentiment Positive 92% Neutral 7% Negative 2% Pros & cons Comprehensive email marketing platform Flexible newsletter creation tools Limited and inconsistent editing features Frequent spam and deliverability challenges Starting price $13 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... - Email Marketing / 2026 - Marketing Automation / 2026 - SMS Marketing / 2026 - Content Marketing / 2025 - Email Tracking / 2025 - Landing Page / 2025 - Lead Management / 2025 - Marketing Analytics / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Mailchimp?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.intuit.com&name=Mailchimp) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Mailchimp 4.5 (17,681) VS. [4.3 (2,945)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting Price $13 Flat Rate, Per Month Starting Price $12 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (15,791) Ease Of Use 4.3 (3,502) Value For Money 4.4 (12,243) Value For Money 4.1 (3,079) Customer Service 4.2 (10,723) Customer Service 4.2 (3,078) ## Mailchimp alternatives [4.5 (6,252)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.6 (910)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars Highest Rated [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.5 (1,149)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/110228/MailChimp/alternatives/) ## FAQs about Mailchimp Overview ### What problems does Mailchimp solve? Mailchimp solves the problem of manually building, sending, and tracking bulk emails by centralizing contact lists, reusable templates, newsletters, segmentation, scheduling, and engagement reporting. Marketing teams, small business owners, nonprofits, sales teams, and bloggers use it to target the right audiences, maintain branded communication, and reduce design and follow-up work. Answer based on 6130 reviews Overview ### Which roles and teams benefit most from Mailchimp? Mailchimp is most used by small business owners, founders, and executives who need an accessible way to run email campaigns, promote offers, and track audience engagement. Marketing teams, designers, and digital specialists use it to build newsletters, segment contacts, automate outreach, and measure campaign performance across customer lists. Answer based on 15943 reviews Overview ### What company size and industries is Mailchimp built for? Mailchimp is built primarily for small businesses, which make up 85% of reviewers, and is used most in Marketing and Advertising at 11%. It also serves enterprise and midsize companies at 8% each, with additional concentration in Information Technology and Services at 7% and Computer Software at 6%. Answer based on 17646 reviews Features and Usability ### What are the key features of Mailchimp? Mailchimp includes core email marketing features like email campaign management, drag-and-drop email templates, newsletter creation, list management, and audience segmentation. Differentiating features include A/B testing, marketing automation for drip campaigns and autoresponders, landing pages and sign-up forms, plus real-time analytics for opens, clicks, and campaign performance. Answer based on 6450 reviews Pricing ### How much does it cost and what fees or limitations are included? Mailchimp starts at $13/month for Essentials, with Standard at 20/month and Premium at 350/month; a free version and free trial are available. Reviewers say the free tier is useful for small lists, but limits on contacts, sends, automations, and support mean costs can rise quickly as subscriber counts grow. Answer based on 4330 reviews Integrations ### Which third-party tools and platforms does Mailchimp integrate with? Mailchimp integrates with WordPress, Shopify, WooCommerce, Gmail, Google Analytics 360, Microsoft Excel, and Zapier, with reviewer mentions also highlighting Canva. It supports over 200 integrations overall, covering ecommerce, website publishing, analytics, spreadsheets, and automation tools for connecting mailing lists with broader marketing and sales workflows. Answer based on 2131 reviews Getting Started and Support ### How easy is it to onboard and train a team on Mailchimp? Mailchimp is generally quick to onboard for small teams, especially beginners and nontechnical users working with templates and drag-and-drop campaigns. Training is available through live online sessions, webinars, videos, and documentation. Reviewers say basic tasks are learned fast, while admins handling automations, segmentation, and integrations usually need more time. Answer based on 1531 reviews Getting Started and Support ### What customer support options does Mailchimp offer, and how do users rate the experience? Mailchimp offers email/help desk, FAQ/forum, a knowledge base, phone support, 24/7 live rep, and chat. Users often describe chat and support staff as helpful, patient, and effective for resolving issues quickly, but others report inconsistent response times, difficulty reaching the right person, and frustration during urgent or billing-related problems. Answer based on 1545 reviews Security ### How does Mailchimp handle data security and access control? Mailchimp uses two-factor or multi-factor authentication, login verification, user invitations, and some user permissions to control account access. It also supports domain verification plus SPF, DKIM, and SSL, while helping users meet privacy, anti-spam, unsubscribe, and double opt-in requirements. Some reviewers still report limited permission granularity, cumbersome security steps, and data protection concerns. Answer based on 183 reviews ## Who uses Mailchimp? Based on Capterra reviews from the past year Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Comprehensive email marketing platform 94% positive reviews out of 2143 Most reviewers describe email marketing as versatile, offering automation, segmentation, analytics, and user-friendly templates for businesses of all sizes. Joe S. Clinical Lead, 1,001 - 5,000 employees. "I appreciate Mailchimp most for its user-friendly interface, comprehensive analytics, and seamless customisation options, providing an effective and streamlined email marketing experience." Limited and inconsistent editing features 53% negative reviews out of 826 Some reviewers say image and text editing is cumbersome, with formatting glitches, restricted customization, and inconsistent results across devices. Kristin B. Marketing Director, 51 - 200 employees. "For example, having a three-row image isn't an option that is easily accessible and sometimes needed for campaigns." Flexible newsletter creation tools 93% positive reviews out of 1385 Most reviewers indicate newsletters are simple to design, customize, schedule, and track, supporting professional communication with various subscriber groups. Terrance F. Business and Financial Officer, 2 - 10 employees. "I love the comprehensive ability to design and distribute newsletters and emails to our subscribers while also managing and maintaining our subscriber database all in the Mailchimp platform." Frequent spam and deliverability challenges 80% negative reviews out of 587 Most reviewers report spam issues, with emails often landing in junk or promotions folders, impacting campaign effectiveness and account stability. Luiza V. Community Management, 11 - 50 employees. "Unfortunately the emails always end up going to recipients spam box, which is not super useful for engagement or for people to receive emails." Efficient client communication management 93% positive reviews out of 638 Most reviewers find client communication easy to manage, enabling personalized updates, segmentation, and streamlined outreach to diverse audiences. HELENA M. RMT, 1 employee. "I love the flexibility for communicating with clients and the ability to monitor responses." Complex security and access limitations 43% negative reviews out of 134 Some reviewers report security and access control as restrictive, citing difficult permissions, strict privacy requirements, and cumbersome authentication processes. Ray D. Founder, 2 - 10 employees. "While I understand the importance of security, MailChimp's security and spam protocols can be a little cumbersome at times and can make the service difficult to use." ## Features AI summary Based on 20,387 Email Marketing reviews Capterra data shows that buyers of Email Marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**44%**) - **Campaign Analytics** (**40%**) Mailchimp supports all three of the features reviewers identify as most important: **Email Campaign Management**, **Campaign Scheduling**, and **Campaign Analytics**. Together, these capabilities help businesses create and manage campaigns, send messages at the right time, and track performance results, allowing teams to improve outreach and make better marketing decisions. Email Campaign Management 4.6 (1,754) 69.10% of 1754 reviewers that rated this feature as important or highly important With this capability, you can easily plan, schedule, segment, and track campaigns in one place. Reviewers appreciate the intuitive dashboard, automation, audience segmentation, and the ability to reuse and customize templates, though some wish for more advanced AI-driven campaign creation. Campaign Scheduling 4.6 (564) 81.56% of 564 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates Campaign Analytics 4.5 (536) 81.16% of 536 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Mobile Optimization 4.5 (1,106) 63.65% of 1106 reviewers that rated this feature as important or highly important You benefit from Mailchimp’s automatic mobile optimization, ensuring emails display well on all devices. Users think the responsive design, mobile previews, and ease of testing are valuable, with many noting most subscribers read emails on mobile and Mailchimp handles this seamlessly. Contact Management 4.4 (1,340) 66.94% of 1340 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Reporting/Analytics 4.4 (1,225) 66.94% of 1225 reviewers that rated this feature as important or highly important Mailchimp gives you detailed insights into campaign performance, including open rates, clicks, and audience engagement. Reviewers appreciate the clear dashboards, real-time feedback, and integration with Google Analytics, but some feel deeper behavioral analysis and advanced reporting options are lacking. Mailchimp 172 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Abandoned Cart Saver: Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Appointment Scheduling: Schedule appointments via a calendar - Archiving & Retention: Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Automated Publishing: Establish rules for automatic propagation of social media posts across one or more channels - Automated Responses: Automatic reply functionality for incoming messages - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Autoresponders: Create and automatically send premade copy in response to customer messages - Behavior Analytics: Track and analyze user behavior within a system or network - Behavioral Analytics: Track and analyse user behavior within a system or network - Behavioral Targeting: Display advertising and marketing messages to users based on their browsing history and preferences - Brand Guidelines: Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Content Library: Centralized repository to store content and assets - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Content Marketing: Publish and distribute content to targeted audiences - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Analysis Tools: Analyze survey results via statistical testing or crosstabs directly within the software - Data Import/Export: Import and export data to and from software applications - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Design Management: Collaborate on creating a product by sharing and adjusting designs through a shared portal - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products - Email Campaign Management: With this capability, you can easily plan, schedule, segment, and track campaigns in one place. Reviewers appreciate the intuitive dashboard, automation, audience segmentation, and the ability to reuse and customize templates, though some wish for more advanced AI-driven campaign creation. - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Mailchimp offers robust tools for designing, automating, and personalizing email campaigns, with ready-made templates and seamless integrations with websites and ecommerce platforms. Reviewers appreciate its user-friendly interface, automation, and effective audience targeting, though some note limited template customization. - Email Reminders: Reminders sent via email - Email Sequences: Set up automated email sequences to streamline outreach and engage leads/contacts - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Filtering: Find & retrieve relevant data or documents - For Insurance Industry: Intended to be used by insurers - For iPad Devices: Operate/access software on iPad Devices - For Small Businesses: Designed for small businesses - For Startups: Primarily serving startup companies - Form Builder: Adds a customizable form to the landing page, usually for the purposes of lead generation - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - Geolocation: Determines the location of a device using GPS or an IP address - HTML Editor: Add, edit, and manipulate HTML code directly - Image Library: Store and manage images - Inbox Management: Organize, prioritize, and manage incoming communications - Interaction Tracking: Track interaction history by documenting conversations for contacts - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules - List Management: Mailchimp helps you organize, segment, and clean your subscriber lists for targeted campaigns. Reviewers appreciate easy importing, tagging, segmentation, and duplicate removal, though some find managing multiple lists or advanced segmentation confusing and note full capabilities require a paid plan. - Live Chat: Ability to chat online in real time - Location Tracking: Identify the physical location of an individual, asset, device, etc. - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Marketing Calendar: See past and upcoming campaigns and communications in a calendar view - Mass Texting: Send messages to multiple subscribers at the same time - Mobile Access: Access software remotely via mobile devices - Mobile App: Access the system via a mobile application - Mobile Optimization: You benefit from Mailchimp’s automatic mobile optimization, ensuring emails display well on all devices. Users think the responsive design, mobile previews, and ease of testing are valuable, with many noting most subscribers read emails on mobile and Mailchimp handles this seamlessly. - Mobile Survey: Distribute a survey via mobile devices - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Account Management: Manage and post content across multiple social media accounts and platforms simultaneously - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Campaigns: Allows for businesses to run a variety of different campaigns across different channels - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Distribution: Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multiple User Accounts: Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Newsletter Management: Create and update newsletter content to increase engagement - Offline Response Collection: Practice of collecting data and responses for market research/surveys without an internet connection - Online Store Builder: Includes functionalities for creating custom eCommerce websites - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Post Scheduling: Schedules specific times for content to appear on social media platforms, blogs, websites etc. - Pre-built Templates: Pre-defined templates within a library for common cases such as contracts, websites, emails, and more - Predictive Analytics: Predict future data based on historical data sets - Product Catalog: Present a catalog of inventory that customers can view - Product Recommendations: Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history - Question Branching: Survey design technique that directs respondents to different questions based on their previous answers - Question Library: Pre-written repository of questions that can be reused within a course or for assessment or interviews - Question Piping: Integration of respondents' answers from previous survey questions into subsequent questions or text - Randomization: Randomize the displayed order of questions and answer options - Real Time Editing: Preview and make real-time changes in the web content - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Recommendations: Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement - Referral Tracking: Log and store the source of contacts/leads - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: Mailchimp gives you detailed insights into campaign performance, including open rates, clicks, and audience engagement. Reviewers appreciate the clear dashboards, real-time feedback, and integration with Google Analytics, but some feel deeper behavioral analysis and advanced reporting options are lacking. - Response Management: Planning and managing of resources and procedures to mitigate the impact of events and incidents - Response Quotas: Limit the number of participants with certain characteristics you want to complete the survey - Response Validation: Ensure the answer provided fits set parameters (numerical, positive number, etc.) - Responsive Web Design: Web design that automatically adjusts to look good on different screen sizes - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Sales Pipeline Management: Pipeline view and tracking lead status - Scheduled Messaging: Send individual or bulk text messages at predetermined times - Scheduling: Plan availability and assign specific time slots for tasks and resources - Search Marketing: Track visibility and traffic from search engines - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Segmentation: Group leads or contacts based on their specific characteristics - Shared Inboxes: An email inbox that can be accessed and managed by multiple individuals - Shopping Cart: Checkout of online store - Simple Mail Transfer Protocol (SMTP): Internet standard communication protocol to transmit electronic mails - Site Intercept Survey: Survey popup over a webpage to specific users based on their behavior - Skip Logic: Skip over or route respondents to different questions based on their previous answers - SMS Marketing: Send promotional campaigns or transactional messages via text messages - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Social Promotion: Market event via social media tools - Spam Blocker: Filters used to determine different types of malware threats - Subscriber Management: Add or remove subscribers from mailing lists - Subscription Management: Process of managing customer subscription lifecycle for a recurring service or a product - Support Audio/Images/Video: Allow media to be embedded in the question or answer options - Survey Builder: Create and manage surveys - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Team Management: Organizing a group of people to accomplish a task - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integration: Addition of necessary external data, applications, tools, or features - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - URL Customization: Modifying a website's URL to enhance readability, branding, or campaign alignment - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Website Analytics: Track and analyze information regarding website visitors - Website Integration: Seamlessly integrates with 3rd party websites - Website Personalization: Customize website features - Website Publishing Options: Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies - Widgets: An extended application or connector that enables users to perform additional services with their current set of tools - Workflow Management: Create, design and manage workflows for repetitive tasks - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.4 (15,163) 4.4 Based on 15,163 reviews ## Pricing Value for money 4.4 (12243) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/110228/MailChimp/pricing/) Essentials $13.00 Flat Rate,Per Month It includes: - 3 Seats - Owner & Admin - Up to 50,000 Contacts - Surveys - Audience Dashboard - Campaign Engagement - Purchase Behavior - Content Studio Standard $20.00 Flat Rate,Per Month It includes: - 6000 Monthly Email Sends - 5 User Seats - 4 Roles - Pre-Built Journeys - Custom-Coded Templates - Predictive Segmentation - Content Optimizer - Send Time Optimization - Dynamic Content - 24/7 Email & Chat Support Premium $350.00 Flat Rate,Per Month It includes: - 150000 Monthly Email Sends - Unlimited User Seats - 5 Roles - Content Optimizer - Send Time Optimization - Dynamic Content - Multivariate Testing - Comparative Reporting - Advanced Segmentation - Assisted Onboarding Value for money 4.4 (12,243) 4.4 Based on 12,243 reviews ## Integrations [ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Slack](https://www.capterra.com/p/135003/Slack/)[ Trello](https://www.capterra.com/p/211559/Trello/)[ Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Basecamp](https://www.capterra.com/p/56808/Basecamp/)[ Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.2 (10723) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.2 (10,723) 4.2 Based on 10,723 reviews ## User reviews Overall rating 4.5 Based on 17,681 reviews Filter by rating 5(10346) 4(5834) 3(1221) 2(185) 1(95) Mentioned topic Sorted by most recent LS Lex S. Marketing Non-Profit Organization Management ### "Mailchimp Revie" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 August 30, 2026 Pros Easy to set up mass email automation. Lots of options on how you customize and set up. Great tracking on our email based customers. Cons Restricted automation, as well as limited number on emails on free plan level. Due to the many features option, the dashboard often is hard to maneuver. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. OW Odinah W. Marketing Manager Information Technology and Services ### "Managing Email Marketing Campaigns Effectively With MailChimp " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 August 27, 2026 My experience with MailChimp has been exceptional thanks to it's ability to automate most of our email marketing campaigns. It makes work easier, we get more leads and close more business. It's a worthy tool to have. Pros We use Mailchimp for our marketing campaigns and the level of automation is what I like most. It helps in setting up welcome emails, handles reminders, and also automates sending post-purchase follow ups. With MailChimp, generating leads is always easy thanks to ease of collecting new subscribers contacts from socials and websites. Ability to customize marketing campaigns thanks to ease of audience segmentation makes this tools desirable for business use. I must also admit that the AI powered tools are also my favourite. From effortless content creation to optimization capabilities, this tool has it all. Cons For most first-time users, MailChimp may seem a complex tool that needs proper training to use effectively. In addition, I feel that the developer can add even more automation features. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KH Kira H. Software consultant Information Services ### "aThe out-of-the-box integrations with major platforms." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 August 27, 2026 Mailchip is a Solid, Reliable email marketing platform with great automation, even if the price scales dont stay the same. Pros Mailchimp makes setting up automated email campaigns and visually appealing newsletters extremely simple. The drag-and-drop email builder is intuitive, making it easy to design polished templates without needing any coding skills. Their audience segmentation tools allow for precise target list management, and the analytics dashboard gives clear insights into open rates and user engagement. For core email marketing and standard automation triggers, it remains a consistent, dependable solution Cons The pricing tiers jump significantly as your contact list grows, and than become pretty expensive for scaling operations. Additionally, while basic setup is straightforward, some of the advanced automation builder tools and deeper integration settings have a bit of a learning curve. Customer support can also feel limited or slow to respond unless you are on one of the higher-tier paid plans Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User QA Construction ### "Easy to use Marketing Email tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 August 26, 2026 Overall a great and popular email marketing tool, but nice features to get started and do bulk emails, however they should have some fix pricing model also for the contacts. Pros The drag and drop email set up is great and you can experiment a lot of things with this feature. The template library is also great to get you started where you just of have change the template as per your needs. Cons Price is ok in the beginning but it jumps quickly to good level if your contact list grows and also some workflows can be tricky for a new person. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Mariana V. Marketing and Brand Communications Lead Marketing and Advertising ### "User-friendly, tons of templates, expensive" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 August 24, 2026 Good experience overall, with user-friendly interface, extensive template library but a little expensive. Pros It's very user-friendly. Really easy to use if you're a beginner. It also integrates well with other platforms. It offers good data insights and analytics. It also offers a lot of templates to work with. Cons It becomes very expensive if you're scaling your business. Some of the important features are only available with higher tier plans. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reasons for choosing Mailchimp Mailchimp is more beginner-friendly with drag-and-drop features and static list segments Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Sharnelle B. Owner Broadcast Media ### "Mail chimp wins!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 August 20, 2026 Pros Really enjoyed all the features and how beginner friendly the platform is. No coding skills necessary at all! Cons Too many costly different tiers plus you don’t get much customer support if you’re on a more basic level plan Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. EL Eduardo L. Safety Coordinator II Construction ### "Email With Mailchimp!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 20, 2026 Overall, I’ve had a really positive experience with Mailchimp. It’s easy to use, looks professional, and makes creating and sending emails pretty straightforward. I also like the analytics because they make it easy to see how campaigns are performing. The automation tools are a nice bonus and save a lot of time. There are a few things that could be improved, especially around pricing, but overall Mailchimp has been reliable and convenient. It’s definitely a tool I’d recommend for anyone who wants to make email marketing simpler. Pros Mailchimp has been a great tool for managing email marketing! It’s super easy to use, the templates look professional, and setting up campaigns is quick and straightforward. I especially like the automation features—they save a ton of time and make staying in touch with customers much easier. The analytics are also really helpful for seeing what’s working. Overall, Mailchimp is reliable, user-friendly, and packed with useful features without feeling overwhelming. Definitely a solid choice for anyone looking to level up their email marketing! Cons One downside with Mailchimp is that the pricing can get a little expensive as your audience grows. Some of the more useful features are also locked behind higher-tier plans, which can be a bit frustrating if you’re on a budget. It’s not a huge deal, but it’s something to keep in mind, especially for smaller businesses or people just starting out. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Ana Nascimento J. Founder Apparel & Fashion ### "It works fine for the basic usages." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 August 20, 2026 It does exactly what I need for email marketing without me having to hire some tech person. I can manage it myself between all the other stuff I have going on. Honestly though, the pricing feels like it’s aimed at bigger companies that have actual marketing budgets. I keep poking around for alternatives just because I’m paying more than I want to. Still, it works, customers are opening the emails and they're buying shirts. Pros Setting up email campaigns for new t-shirt drops and seasonal sales is pretty straightforward. I can segment customers who bought specific designs and send them targeted stuff. The templates are a lifesaver, honestly, they save me so much time since I’m already juggling production and social media on my own. Plus, the reporting shows me exactly who’s opening what and what they actually clicked, which makes it a lot easier to figure out which designs I should push harder. Cons Once you pass their free tier, the price jumps like crazy. For a small apparel business, that's rough. The automation features I actually need cost extra, and the editor glitches whenever I'm adding product photos. Their support takes forever to get back to me, and I just don't have two days to wait for answers when I'm in the middle of a collection launch. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LL Leo L. Mail Manager Information Services ### "Easy to Use and Reliable Email Marketing Platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 August 18, 2026 Overall, my experience with Mailchimp was positive. It was easy to use, had a clear interface, and made creating and managing email campaigns simple. The reporting tools were also useful, although the pricing can become expensive as the number of contacts increases. Pros I liked how easy Mailchimp was to use. The interface was simple and intuitive, and it made creating email campaigns, managing contacts, and tracking results really straightforward. Cons The pricing can get expensive as your contact list grows, and some of the more advanced features are only available on higher-tier plans. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AD Allison D. Owner and Consultant E-Learning ### "Versatile contact management" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 August 18, 2026 Very user friendly, clean user interface, a good number of templates to choose from and a reasonable price for small subscribers. Pros We use it to manage our point of contacts as a mailing list and mail out service. Mailchimp has a number of uses and it is easy to navigate and use. Some features can allow you to be creative or there are a range of templates to help you with your work. Cons Creating a mailout is not hard but it does take time to find out what all the features can do. Overall it's a good system with very little to dislike. Switched from [Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/) Simply lacked all functionality and mail out features. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/110228/MailChimp/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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