# Mailchimp Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Mailchimp the right Email Marketing solution for you? Explore 17565 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/110228/mailchimp/reviews --- Mailchimp 4.5 (17565) [View alternatives](https://www.capterra.com/p/110228/MailChimp/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Reviews of Mailchimp Ease of use 4.4 Customer Service 4.2 ## Pros and Cons in Reviews AH Amir H E-Commerce ManagerRetail, 11 - 50 employeesUsed the software for: More than 2 years. “The convenience in the area of the drag-and-drop user interface is impressive that our marketing and sales team can create beautiful promotional products emails with ease and in a short period of time, without the assistance of a designer.“ March 4, 2026 AH Amir H E-Commerce ManagerRetail, 11 - 50 employeesUsed the software for: More than 2 years. “The high-intensity pricing structures are not so good in terms of value when our customer base is increasing and customer service is virtually useless when you fall into their rigid spam filtering software.“ March 4, 2026 Imanol Alfonso P CTOComputer Software, 2 - 10 employeesUsed the software for: 1-2 years. “It makes designing emails and automations quick and easy, has robust analytics and segmentation tools, and integrates smoothly with other platforms.“ October 27, 2025 Patrick S Corporate FinanceConsumer Services, 2 - 10 employeesUsed the software for: More than 2 years. “There are WP integration security issues that have come up by my hosting provider. While I keep all my software up-to-date, I have to keep scanning/repair software running in the background at all times.“ March 2, 2026 BY Brian Y Visa Consulting SpecialistLegal Services, 11 - 50 employeesUsed the software for: More than 2 years. “Mailchimp has assisted me in sending organized updates and information emails and my communication with visa clients has become more balanced and professional.“ December 25, 2025 JS Jake S Founder and CEOE-Learning, 2 - 10 employeesUsed the software for: More than 2 years. “I also found it a little opaque - sometimes I would import new subscribers, having archived enough to be under the 10k threshold, but then face top up charges for reasons I never fully understood (it seemed like certain contacts would take longer to archive in the backend, meaning for a very short period of time I exceeded the 10k limit, but this would be enough to trigger the charges).“ November 12, 2025 ZR Zane R Office CoordinatorNon-Profit Organization Management, 2 - 10 employeesUsed the software for: More than 2 years. “The drag-and-drop builder makes it easy to create professional-looking campaigns quickly and makes it very efficient to create newsletters and event promotions.“ February 13, 2026 br beckie r OwnerApparel & Fashion, Self-employedUsed the software for: I used a free trial. “Additionally, even though you might have a perfectly scrubbed mailing list that you obtained over years personally via a dedicated website, after completing hours and perhaps days of work building campaigns and templates, on the initial "send" of your very first email, your account could be suspended indefinitely for no specific given reason - a suspension so serious that it cannot be appealed. “ April 1, 2025 ## Showing most helpful reviews Showing 1-25 of 17565 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Patrick S. Corporate Finance Consumer Services Used the software for: 2+ years ### "Chimp Does the Heavy Lifting" March 2, 2026 4.0 Very positive overall. reliable, intuitive, and well-suited for what we do. So long as you don't create newsletters (as an example) that are overly long and have too much content, the ROI can be good. Drilling down on users is important to me to see who is clicking and reading what. Pros The dashboard is really easy to use and the templates are pretty good. One of the big plusses is mailchimp canva integration. Pricing is reasonable for what you are getting. The mobile versions of the emails sometimes are different form on-screen. Cons There are WP integration security issues that have come up by my hosting provider. While I keep all my software up-to-date, I have to keep scanning/repair software running in the background at all times. Sometimes verifying a website can be a process. An easier solution would be nice, ie: verifying website by email address only. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reason for choosing Mailchimp Pricing and integration was better suited for both our ecommerce site and basic marketing client Switched from [Brevo](https://www.capterra.com/p/132996/brevo/) Brevo used to be good when they were sendinblue. Not so much now Review Source SC Stacy C. Development Director Non-Profit Organization Management Used the software for: 2+ years ### "Why Mailchimp is a win for small nonprofits!" March 9, 2026 4.0 For small nonprofits, Mailchimp works well because it is designed for simple email newsletters, announcements, and community updates rather than ecommerce marketing. It is easier for small teams or volunteers to use and typically offers more affordable pricing for smaller contact lists. In contrast, some competitors are built for data-driven ecommerce marketing, which most nonprofits do not need. Pros I used Mailchimp for several years for several non profit clients that I service from a marketing perspective. I found it works very well for my smaller non profits because it is easier to navigate. There are so many drop and drag templates that help them with their messaging. It also is more cost effective then some of the other options. Cons A drawback of using Mailchimp is that it offers less advanced data tracking and segmentation compared to platforms. This can make it harder to personalize communications based on supporter behavior or engagement. However, this is for advanced communications which many small nonprofits do not need. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reason for choosing Mailchimp Price and user friendly for my small nonprofit clients. Review Source Anna B. Co-founder and CEO Management Consulting Used the software for: 2+ years ### "Yes, it sends emails.. for an increasing fee each month—with minimal value add over time. " February 25, 2026 3.0 Overall I think Mailchimp is an adequate, yet outdated tool. It sends emails. It manages contacts and lead flows. That's about it which is frustrating for the price and poor customer support. Pros I like that it does what it was designed to do: send emails. I think it has strong value in the area of spam filtering as emails typically land in-inbox. It is also quite easy to use. When you are trying to do A/B testing or manage lead flows, it is effective in that area. Cons Customer support is lacking, especially on free plans. You wait in long queues often for subpar support. The user interface is bleak and that's largely due to lack of features. Contact management is difficult. The price constantly increases without additional features or value. Definitely not worth the extreme cost. Switched from [Kit](https://www.capterra.com/p/175000/ConvertKit/) Arbitrary; it was a decision made by my client. Review Source Mandie K. Marketing Director Arts and Crafts Used the software for: 2+ years ### "Easy to use Newsletter Software" March 5, 2026 5.0 I've been using Mailchimp for years. Its easy to use. Probably the easiest newsletter tool I've used over the years. Its easy to send test messages and schedule a send. Pros Its so easy to use. Just drag and drop. Its easy to add photos, text boxes and I like the template options that make it easy to create and not start from scratch. Cons The price has gone up over the years, making it a little less affordable for small businesses. Sometimes, I click on a box in the newsletter to change the text and have to remember to go to the right side to edit the text. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reason for choosing Mailchimp Mailchimp's price was better than constant contact. Review Source OF Osman F. Marketing Support Manager E-Learning Used the software for: Less than 6 months ### "Mailchimp a reliable marketing platform" March 24, 2026 5.0 Overall we are very happy with mailchimp, the platform offers everything that we need and the price is fair and the use of the platform it is very easy to use and we can teach the rest of the team fairly quick. Pros From the very beginning the team was very proactive and care about our needs and propose realistic plan on how can we succeed. Cons I would say that the platform itself there are certain features that needs to be updated as to gather some data requires some manual effort Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reason for choosing Mailchimp We felt that during the sales process mailchimp was more realistic on our needs Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) The lack of support and also how expensive it is Review Source CB Christine B. Pilates transformation expert Health, Wellness and Fitness Used the software for: 2+ years ### "Simple and economical " March 19, 2026 4.0 I’ve used this service for years. Simple to use, I can make emails to my customers as fancy or basic as I like. Love being able to copy and edit previous campaigns so that I’m not always starting from scratch. Pros Love that I can use a free account for my small business. As the business grows, I’ll want to expand to different email lists, which is an option with the paid account. Cons I need to flip back and forth between the app and the online version to use all of the email creation tools. Not sure why they’re not all available in one place. Switched from [Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/) ISP issues. It’s always better to use an application service provider for email management. Review Source CG Christina G. Executive Director Non-Profit Organization Management Used the software for: 1-2 years ### "We loved Mailchimp! " March 9, 2026 5.0 We had a great experience with Mailchimp! We did not experience any problems while using them. Any time we had questions about using the system it was easy to use their online support articles. Overall, we were able to maximize this service for our email marketing in our small business. Pros Mailchimp is easy to use and their layout is very user friendly. There are several layout options as you create your email and newsletters. Cons The serve is easy to use and tracks data well. For our needs, it was incredibly affordable while bringing able to do a wide range of data tracking about our constituents. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reason for choosing Mailchimp Affordable and did all that we needed for our email marketing Review Source SS Sherie S. Office Admin Customer Service Sales Support Marketing Management Consulting Used the software for: Less than 6 months ### "Marketing, Customer Service, and Sales Support" March 26, 2026 5.0 Overall, it was a good experience and our customers like the new form of communication. We plan to continue to use it. Pros I liked that Mailchimp was very user friendly for first time users. I also received quick and efficient help when I had a question. Cons It seemed like some messages didn't reach our customers. I had to try a couple times to get a couple customers set up. Alternatives considered [Clearstream](https://www.capterra.com/p/158103/Clearstream/)[Trumpia](https://www.capterra.com/p/131015/Trumpia-2-0/) Reason for choosing Mailchimp Familiarity from past employer. I had worked at Kalmbach Feeds, and they used and liked MailChimp. Review Source Susana F. Cient Relationship Manager Health, Wellness and Fitness Used the software for: 1-2 years ### "Email Marketing Made Simple" February 25, 2026 5.0 Solid and reliable. It’s a platform that makes email marketing accessible while still offering enough depth for more strategic campaigns. Pros You can build professional-looking campaigns fast even if you’re not a designer or tech expert. The drag-and-drop editor is intuitive, and templates make it easy to stay on-brand Cons some features are locked behind higher-tier plans. You might start on a basic plan thinking it covers your needs, then realize segmentation, advanced reporting, or certain automation flows require an upgrade. Review Source Kazi A. Social Media Executive Information Technology and Services Used the software for: I used a free trial ### "Perfect, easy-to-use tool for beginners and small businesses!" March 1, 2026 4.0 Overall, it's been a fantastic experience. It was the perfect tool to help me launch my small business marketing campaigns, and it integrates seamlessly with my website. Pros Pros: What did you like most about Mailchimp? I absolutely love the drag-and-drop email builder and the huge variety of pre-made templates. It makes it incredibly simple for someone without coding experience to create professional-looking newsletters. The user interface is very clean and intuitive. Cons The pricing jumps quite a bit once you pass the free tier limits. Also, figuring out the difference between tags, segments, and groups for contact management took a little bit of a learning curve at first. Review Source Response from Intuit March 2, 2026 Hi Kazi! Thank you so much for the kind words about our builder and templates, we’re thrilled to be part of your small business journey. We hear you on the learning curve for contact management, so here’s a quick way to keep them straight: think of Tags as internal labels you assign to people (like "Local Customer"), Groups as categories your subscribers can choose for themselves on your forms (like "Monthly Newsletter"), and Segments as dynamic filters that automatically pull people into a list based on their behavior, such as whether they’ve opened your last three emails. While we know the pricing jump as you grow can be a big step, we’re committed to providing the advanced tools and integrations you need to make that growth worth it. We’re so glad everything is syncing up perfectly with your website, and we can’t wait to see your next campaign! VR Verified Reviewer IT Specialist and Systems Administrator Import and Export Used the software for: 1-2 years ### "Solid Email Marketing Platform" December 4, 2025 4.0 My overall experience is that Mailchimp works well for most SMB needs as long as you accept that it still requires some IT oversight. Once it is set up, day to day usage is smooth and marketing teams rarely need help for basic tasks. The issues usually come from scaling, integrations, and access control needs that go beyond simple campaign work. I do not have to put out fires often, but I do find myself checking in on sync jobs, cleaning up lists, and helping troubleshoot confusing warnings. It is a dependable tool for regular email work, but it has gaps that keep it from feeling fully hands off. Pros Mailchimp by Intuit is simple for end users to understand, which makes my job easier as an IT Specialist supporting a few hundred staff. The interface is clean and most marketing tasks can be handled without IT stepping in. Setting up campaigns, basic automation, and list management is straightforward, and the reporting tools give marketing enough insight without constant requests. The system is stable, and the integrations that do work well tend to stay consistent once configured. For an SMB that needs a dependable email tool without heavy technical lift, it provides a solid foundation. Cons Mailchimp starts to feel limited once you want more control or structure around how teams use it. User management lacks depth and SSO can feel clunky to configure and maintain. Some integrations fail quietly which turns troubleshooting into guesswork. Pricing can climb quickly if list hygiene is not maintained, and IT often ends up cleaning up lists after the fact. Automation works but starts to feel dated when compared to tools that offer deeper branching or logic. Deliverability issues crop up at times with very little detail to work with, which makes it harder to support in a business environment. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/) Reason for choosing Mailchimp We chose Mailchimp over Brevo because Mailchimp is easier for non technical staff to use, has a cleaner interface, and fits our existing workflows with less admin overhead. Review Source Catherine W. Marketing Associate Insurance Used the software for: 2+ years ### "Excellent email tool for business" July 11, 2025 5.0 I have used Mailchimp for years, and I find it an incredibly useful tool for email blasts, newsletters, etc. Pros I like being able to create your own unique content, with the help of templates, and the ability to track the analytics of what you send. Cons It is not inherently intuitive, there are some learning curves, but once you get the hang of it, it's easy to use. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Needed a clean slate, and wanted a better tool. Review Source VR Verified Reviewer Product Manager Automotive Used the software for: 2+ years ### "One of the most complete email marketing solutions, at a price" October 4, 2025 3.0 Several years as agency making email campaigns from customers' lists for the automotive industry in Europe. Pros One of the most reliable email marketing platforms, with a lot of years in the business. They also have the Mandrill service for transactional emails. Lots of tools, integrations... Cons For agencies, they forced that the pre-paid credits expire in a year, and the list plans aren't worth the money unless you send a lot of frequent mails. If you send campaings from time to time to different customers, unless your volume is huge, fees make it unpayable. If you are an end user, then the story is different and prices will make more sense (maybe that's their idea of customers right now). Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Acumbamail](https://www.capterra.com/p/195838/Acumbamail/)[SendGrid](https://www.capterra.com/p/204113/SendGrid/) Reason for choosing Mailchimp Their pre-paid credit plan was (when it was created) a great investment for agencies. Review Source AP Amanda P. Owner Operator Graphic Design Used the software for: 1-2 years ### "Great Email Marking Tool, But Can Seem OVerwhelming" May 13, 2025 5.0 I like Mailchimp because I have a lot of email marketing and web design experience and I find it very straight forward and easy to use. So many different kinds of campaigns can be created and you can integrate it with third party systems. Pros Mailchimp is affordable and offers to many tools to help small business owners market themselves. Cons It can be overwhelming for someone who is not familiar with email campaigns to use this system. There are a lot of steps to go through to set-up a campaign properly & effectively. You may need to hire someone to manage it for you. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Constant Contact looked dated and was more expensive with fewer options. Of course, this was several years ago and I don't know if they've added new features. Review Source Response from Intuit May 14, 2025 Thanks so much for taking the time to share your thoughts on Mailchimp. We really appreciate the feedback! It's great to hear that you find Mailchimp affordable and see the potential of our tools for small business marketing. We understand that diving into email marketing for the first time, or even navigating a new platform, can feel like a lot. We're always working on making Mailchimp more intuitive and user-friendly. We have a ton of resources available to help you get the hang of things, like our extensive knowledge base with step-by-step guides and video tutorials. Plus, our support team is always ready to lend a hand if you get stuck! Thanks again for your honest review. We're committed to empowering small businesses, and your feedback helps us make Mailchimp even better! Luis D. treasurer Fund-Raising Used the software for: 6-12 months ### "Easy to get started on a free plan, but beware the limitations" December 28, 2025 5.0 Happy with my choice for getting started in email automation. However, it really needs the paid plan. At that point, I would carefully consider which features are actually needed and maybe make a more rational choice of cost, plan, and features Pros Features are fairly good and easy to get started. It's intuitive to create messages - nice builder for designing mails. Plenty of analytics available and advice too Cons takes quite a bit of getting used to create a first audience and distribution list and the first templates. Free Plan is okay but quickly hit limitations in terms of numbers of emails and unlocking the templates Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/) Reason for choosing Mailchimp better integration to CRM - essential for syncing contacts Review Source AN Anthony N. Lead Pastor Religious Institutions Used the software for: 2+ years ### "A little harder. A lot better." October 20, 2025 5.0 There is a decent learning curve, but our team seems to have the system down now. We have explored the SMS integration a bit, but use it primarily as our email engine for our church subscribers. Pros Mailchimp has beautiful templates, as well as the ability to reuse past campaigns (emails) as a template. It's a bit more complicated than sending a simple email, but the end result is much more attractive. Also also love the integration into our website for others to subscribe on their own! Cons There is no "just send a quick email to a designated list" option. I can email a draft to the system to import it into the body of a template, but I still have to set like 12 other things to get it sent to my audience. Review Source SD Segun D. Digital Marketing Manager Human Resources Used the software for: 2+ years ### "A Must Have Email Marketing Software " August 31, 2025 5.0 With Mailchimp, I am able to automatically create, customize and send high volume outbound marketing emails that boost ROI in real-time. Pros I like the fact that Mailchimp has the most robust sales and marketing tools such as email marketing automation and customer data management features. Cons For the entire duration that I have been using Mailchimp, I have never failed to accomplish my needs due to defect in features available. Review Source AL Alexandra L. Customer success manager Marketing and Advertising Used the software for: 2+ years ### "Great system for newsletters and eCommerce emails" August 30, 2025 4.0 For email marketing services it works great, for eCommerce it’s even better as the revenue tracking works very good, compared to other systems. It’s easy to set up, plan newsletters, automate cart emails, and workflows. Pros It’s very easy to use and and it’s available for integration in the most common type of website CMS, such as Wordpress, Shopify, and square space. The integrations are usually super simple and gives a great use for data management. Cons It works great for what it was built for, the reason I have switched afterward to other systems it’s because of the need of CRM and not just an email marketing service. So, what I like the least, would be the lack of CRM features that could be added such as a sales pipeline, or sales activity logs. Review Source Christine B. Owner Professional Training & Coaching Used the software for: 2+ years ### "Loving how easy it is to use Mailchimp!! Highly recommend!!" August 14, 2025 5.0 I have used Mailchimp for years now for my coaching business and I am extremely happy. It is the only service I recommend to my clients to help them connect with their database. And I love how easy it is to create landing pages for my lead magnets! A+++++ Pros It has made my communication with my database so much easier and I can use it to market and promote my workshops, programs and masterclasses Cons I really can't find any fault with mailchimp. I have used it for years and love how easy it is to use. The only thing is it can be a bit costly the more contacts you have but it's worth it to me. Review Source WV Will V. Conference Coordinator Events Services Used the software for: 2+ years ### "Mailchimp: EDM's made easy!" January 19, 2026 4.0 Overall, Mailchimp is a fantastic EDM software with plenty of options for being creative, but also has premade templates to make the process of making a campaign easy and quick. Whilst it does have some cons, its pros outshine them! Pros Mailchimp offers a great way to market our conferences, from registration dates to sponsorship opportunities. The UI is very easy to follow, clean and everything is grouped together in a way that makes sense. The ability to schedule the emails has been a game-changer for weekend deadlines and when things fall on holidays. Cons The ability to save a copy of audience data before deleting audiences could be slightly faster and easier to do; it feels like it takes a while to do this, especially when you have 50+ audiences. We are also experience some issues with the button shapes not always saving when sending an EDM. Review Source VR Verified Reviewer Head Photographer Photography Used the software for: 6-12 months ### "MailChimp exactly what I needed" September 20, 2025 4.0 Mailchimp was good for the time that I needed it for. I was just starting out my email list and it worked great for a starter business. Pros The thing I like most about mail chimp was the amount of storage for the email list. It seemed never ending. Cons I never really had a problem with it because I didn’t have much that I did with it other than the email list and send out email campaigns Review Source Response from Intuit September 23, 2025 Thank you for sharing your review, and trusting us with the start of your email journey! We're happy to hear you had a positive experience. It's feedback like yours that has pushed us to grow, too. We've evolved to offer more powerful automation and e-commerce tools to support businesses long after the starter phase. We wish you continued success! PG Patricia G. Customer Service Lead Hospitality Used the software for: 2+ years ### "Keeping the guest informed in style." January 10, 2026 5.0 In hospitality, keeping in touch with previous guests is key to repeat bookings. I use this tool to send seasonal updates and it works well. It helps us to keep a professional image without having to hire a dedicated designer, though the part of contact management needs constant cleanup. Pros The drag-and-drop builder is graphically intuitive and it is easy to design beautiful newsletters about our latest offers. Cons The pricing is very high when you exceed certain subscriber levels. Managing multiple audience lists can quickly get messy and contacts can easily be duplicated. Review Source OM Ollie M. Business Support Technician Insurance Used the software for: 1-2 years ### "Monthly Newsletters Built with Ease!!" June 26, 2025 5.0 My overall experience of using Mailchimp has been positive, I've enjoyed trying to figure out features when im being stubborn but also the ease of learning how to develop the features available. Pros The software is designed with accessibility in mind, which makes it user-friendly and straightforward to navigate. Users can quickly learn its various features without a steep learning curve, allowing them to maximise its capabilities efficiently. accessibility of the software makes it easy to use and quick to learn its features. Cons Honestly i cant find any issues with using the software so far but it would be a nice feature to include some AI features in the future when building templates. Review Source Harrison K. Owner Consumer Services Used the software for: 6-12 months ### "Small Business Owners Experience" January 12, 2026 4.0 As a small business owner using mailchimp to send out marketing campaigns about product lineups and changes it was infallible to the success of our business upon startup. Pros I really liked the automation of sending out newsletters with Mailchimp, it didnt get hung up in DNS like a regular email blast would. Cons The automation was great for my small business but I could see the cost being too high when and if I expanded. Review Source MM Madellene M. Founder and CEO Education Management Used the software for: 2+ years ### "Email and automation for student outreach." September 13, 2025 5.0 Behavior‑driven flows greeted new leads, nudged abandoned applications, and followed up after an event, so teams sent fewer and had more time optimizing message timing and content. Pros Customer journeys, segmentation, and A/B testing make targeting easier, drag-and-drop builders and integrations maintain campaign consistency and ease of use across applicant, parent, and partner lists with minimal design effort. Cons Pricing increases with contacts and features, advanced automation is on higher tiers, and support quality fluctuates during busy periods, so budgeting and timely campaign repairs are challenging. Review Source Similar Products Featured