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Qualaroo is a tool for UX designers and user researchers who need to conduct user research quickly and at scale.
Qualaroo's mission is to help companies understand why their customers and prospects make decisions. Understanding the why helps drive better business results from improving your web conversion rate, increasing product engagement, reducing churn and more. Companies all over the world like Zillow, Lenovo, eBay, TripAdvisor use Qualaroo's real time feedback platform for its advanced targeting capabilities, seamless design and reporting dashboard.
Decent user and customer feedback tool
NotValuable Insight and Tangible Results
NotPros: The branching technology on surveys makes it easy to target customers based on their behaviour. Also the design API meant it was easy to brand our overlays in a way that suited our business.
The on-board process was great and the team worked hard to create a specific integration to meet our business needs
Cons: The reporting functionality is somewhat limited and grouping results by person/ or even by question is difficult to do without getting tons of blanks and having to scroll a lot.
Overall: We ran a survey that provided valuable insights into our customer journey - allowing us to make small tweaks on our homepage that resulted in a 35% uplift in conversions on a test.
A+ Customer Service
Comments: Haven't had first hand experience with the software yet, but my interactions with their customer service team has been most enjoyable! A friendly, informative, and helpful team that seems to truly believe in their product and care about their customers.
Quick insights with an easy to use tool... Great!
NotPros: flexibility, usability, the speed we can generate insights and test the improvements again with our customers
Not
Pros: Qualaroo is a customer feedback tool that lets you collect feedback from customers and visitors in real-time with ease. I love their IBM Watson feature that lets you analyze feedback automatically. It is very handy when it comes to analyzing lengthy feedback and comments and make sense of them.
Cookie targeting along with geo and event targeting lets you collect feedback from the right people at the right time. This feature helped us a lot in getting feedback from website visitors from a specific state in the US.
You can use it generate leads too and then you can transfer these lead to your email marketing tool via integration.
Cons: 1. It is expensive. Definitely not for small businesses.
2. It isn't easy to use, as such. You'd need to learn how to use it.
3. The design and features need update especially reporting section.
Overall: Qualaroo is a great tool for data collection. You can collect feedback in multiple ways from website visitors and customers. If you are looking for an advanced survey tool, this is your best bet.