# Page 2 | FlowMapp Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 2 - Is FlowMapp the right User Experience (UX) solution for you? Explore 57 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/11487/FlowMapp/reviews

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FlowMapp

4.6 (57)

[View alternatives](https://www.capterra.com/p/11487/FlowMapp/alternatives/)

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Last updated January 11th, 2026

# Page 2 - Reviews of FlowMapp

## Showing most helpful reviews

Showing 26-50 of 57 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Robert S.  
Owner  
Marketing and Advertising  
Used the software for: 1-2 years

### "Flowmapp - Best tool for sitmaps & website content planning."

March 4, 2021

5.0

Overall, the system is wonderful. It's easy to use, robust for medium sized teams, and it really helps you to plan out user interface, website content, customer journeys, and to create visuals to support the complex world of user interface. I would absolutely recommend this product. Seriously - great for websites and marketing agencies. This is the best user interface, content planning, and sitemap software for web design agencies, marketing companies and the like.

Pros

I love how this is built precisely for marketing and web design companies. I love the site map tool, the customer journey tool, and the way you can plan out the sections for a website. This is the perfect tool for web design agencies to get organized, keep their processes synced up, share across team members and stay organized.

Cons

Nothing - we have legitmately loved using this from the get-go. WHen we started back in 2019, i was able to use it quickly, it solved problems fast, and i've only had one little customer support request that had to do with transferring between another use and they did it right away.

Reason for choosing FlowMapp

It's simple, cloud based, and the trial was really intuitive. They allow you to have a decent amount of stuff in the trial version. It's really worked flawlessly on our end for scores of projects.

Review Source

VB

Victoria B.  
VP, Marketing  
Real Estate  
Used the software for: I used a free trial

### "Bundled features make it easy "

November 21, 2020

4.0

Pros

It was quite easy for us to adopt using Flowmapp for our use. The availability of customer journey maps, personas, user flows and sitemaps combined with collaboration really allows us to get a good comprehensive view of our customer and translate it into product requirements and website enhancements.

Cons

Currently unable to connect projects together. Sometimes we have projects that are complimentary or dependent on each other. Being able to link sitemaps of different projects together would be great. Also, sometimes we might have a few sitemaps that are part of one project (eg. think master site + 1+ microsites) that are linked together. Currently the projects within Flowmapp only allow 1 sitemap per project. Finally, for the Team plan there are only 5 users. It doesn't look like you can add an extra user, if needed without having to move to a larger plan.

Alternatives considered

[Smaply](https://www.capterra.com/p/177161/Smaply/)[UXPressia](https://www.capterra.com/p/172668/UXPressia/)[Custellence](https://www.capterra.com/p/166696/Custellence/)

Reason for choosing FlowMapp

Flowmapp seems to have very similar, if not more, features compared to a couple of other tools we looked at before. But they were priced higher than even UXPressia. I feel because of the additional features like SiteMaps and user flow diagrams, and the price point FlowMapp is definitely a great option for us.

Switched from

[UXPressia](https://www.capterra.com/p/172668/UXPressia/)

Flowmapp looks like I can pretty much do everything as I was able to in UXpressia. It has a flexible template structure and a variety of options/cards including icons, ability to add images, emoticon graph to highlight user sentiment journey etc. We can also attach multiple personas to each journey and the persona templates are extensive and completely customizable with different blocks, text, quotes, scales and graphs.

Review Source

Response from FlowMapp

November 30, 2020

Thank you very much, Victoria We have plans in the roadmap regarding the aspects to improve you've mentioned

VR

Verified Reviewer  
Founder  
Management Consulting  
Used the software for: Less than 6 months

### "Great visualization tool for non-technical users"

January 24, 2024

5.0

Pros

Laying out a proposed content reorganization to busy team leaders was tricky and Flowmapp helped them visualize the proposed change and comment on gaps

Cons

It took a little explanation to help users comment on the flows, but after a tiny learning curve it was fine.

Review Source

FP

Fabiano P.  
User Experience Architect  
Luxury Goods & Jewelry  
Used the software for: 1-2 years

### "Best Experience for Site Mapping"

November 29, 2023

4.0

Excellent Experience. Highly recommended.

Pros

As far as I know, this is the best tool for site mapping. We can have an information architecture source of truth and work together as a team with content, merchandising UX and UI.

Cons

It could have different nav sessions (primary nav bar, secondary, and subpages for the independent pages and footer pages)

Switched from

[FigJam](https://www.capterra.com/p/265222/FigJam/)

Because it is a more specific tool with features that help Information/UX Architects to work better and faster

Review Source

NL

Niclas L.  
Product Designer  
Computer Software  
Used the software for: 6-12 months

### "FlowMapp for planning and organizing team efforts in product developments is amazing"

May 7, 2021

4.0

Pros

The sheer ease of use is hard to find a match with elsewhere. It's not only fun and easy to organize stuff, it's also easy to read, find and collaborate on - and we only expect even more from 2.0 that is around the corner. Excellent product with few and minor shortcomings.

Cons

There are some usability quirks that makes the whole experience come up shy of a full score. Some being for example that its impossible to have multiple sitemaps in a project, or being able to copy and paste user flows while maintaining connections (the connection are lost on paste). It could use some of the typical quality of life features you see everywhere else - but I also assume much of those things will happen with 2.0 around the corner. I'd also love to see more ambitious native integrations with apps like Figma, Slack and ClickUp/Jira.

Reason for choosing FlowMapp

Miro was too broad and tried to accomplish too many things at once. We only needed specific features - and the ease of use of FlowMapp was a no brainer.

Review Source

PS

Paul S.  
UI Designer  
Design  
Used the software for: 1-2 years

### "A simple sitemap tool grows into a full suite of UX tools"

February 15, 2021

4.0

Overall, a pretty snappy tool that eliminates the need to draw sitemaps, flow-charts, etc manually in Sketch/Figma. The ability to add custom card covers should allow designers to integrate flows into their presentations easily. New features (CJMs and Personas) should be appreciated by UX analysts and anyone trying to have all their project info consolidated in a single space. Been using the service for a couple of years now, so far it's been mostly convenient.

Pros

Pretty simple and intuitive UI, very easy to start building a sitemap or a user flow. Lots of new features — CJMs and User Personas were a welcome addition, if not always necessary — it's good to have these tools available in a single service. Collaboration and being able to invite people into a project is definitely a plus. The support team seems friendly enough : )

Cons

At this point, the pricing is a bit higher than I'd expect. I wouldn't mind a standalone app, but the web app seems to work well enough. The UI itself could be improved, but that's about it in terms of cons.

Alternatives considered

[draw.io](https://www.capterra.com/p/166985/draw-io/)[Miro](https://www.capterra.com/p/128955/Miro/)

Reason for choosing FlowMapp

Other drawing tools are more generic and primally designed for drawing/making generic flow-charts or mind maps, etc. FlowMapp is definitely focused on UI and UX scenarios. The thing is tailored for product or UI designers or UX analysts, which is why I prefer it to other tools.

Review Source

TG

Thomas G.  
Founder  
Information Technology and Services  
Used the software for: I used a free trial

### "Comprehensive Feature set, Easy-to-use Experience, Great for my productivity!"

July 17, 2023

4.0

Great experience! Easy to get started, easy to understand even when I come back to my flow days later, and easy to customize!

Pros

The comprehensive feature set has completely drawn me to FlowMapp away from other tools. I like that I can draw both User Flows and visualize our website Sitemaps in one tool, and allow me to share just one link to get feedback from clients.

Cons

The drawing tools could be simplified to make it faster to draw user flows, such as one-click creation of new boxes and connections.

Alternatives considered

[Miro](https://www.capterra.com/p/128955/Miro/)[Octopus.do](https://www.capterra.com/p/185705/Octopus/)

Reason for choosing FlowMapp

the value proposition and the comprehensive featureset of the tool

Review Source

DB

Dishita B.  
Student  
Computer Software  
Used the software for: I used a free trial

### "Review"

November 23, 2020

4.0

It was fun and mostly easy to use for my first time with it and I got a really good output with it for a UI flow I had to design for my college project.

Pros

From the banner itself, it feels like it will have good graphics and will be fun to use. The option to add small graphics to lines or elements makes it so much more appealing and communicable.

Cons

The arrows or connections can't be changed on an element, if you used right side connection, it will remain that way which makes it difficult to freely move the elements about. Maybe some more arrow styles based on standards could be added? Like double sided arrow ends to show the flow going both ways etc. Also, maybe I didn't understand it, but I would like to have different pages to be accessible from the main flow map? There might be some mini flows that fit in the big pic. If I am making a flow and have a connecting sub flow that I want to modify while I am working on the big one...so maybe I click on the connector and I get a new pop up screen/ page or whatever where I can design the subflow and then I can get out of that screen to get back to my main. Then when I print the main, it will show the circle connector there but while printing, all the subflows will also print systematically as part of it. I won't have to hunt things down or select separately (though even that is a good feature to have). It will be connected as opposed to being a separate flow itself like you get by duplicating etc...you can't link them right now can you?

Review Source

DH

Dani H.  
Graphic Designer  
Design  
Used the software for: Less than 6 months

### "Perfect for the web project I used Flowmapp for"

September 20, 2023

4.0

Great! I would use again for another project

Pros

User testing and client account onboarding were fantastic. All involved in the project found the platform easy to use and navigate.

Cons

None! no changes needed that I could find.

Alternatives considered

[Canva](https://www.capterra.com/p/168956/Canva/)

Reason for choosing FlowMapp

It is especially designed for the process I had in mind.

Review Source

Kevin D.  
Product Designer  
Internet  
Used the software for: 1-2 years

### "Big Fan"

June 2, 2021

5.0

Great product, lots of features.

Pros

I like how easy it is to use - anyone on the team can jump in.

Cons

Text editing can sometimes be tricky - but overall it's great.

Review Source

Dídac M.  
CEO  
Marketing and Advertising  
Used the software for: Less than 6 months

### "My tool to creat Sitemaps"

January 24, 2024

4.0

Pros

You can create visual sitemaps super easy

Cons

There are some options that still to develope

Alternatives considered

[Miro](https://www.capterra.com/p/128955/Miro/)[MindMeister](https://www.capterra.com/p/141357/MindMeister/)

Reason for choosing FlowMapp

Easy to use, the capacity to make sitemaps easy and the Black Friday offer

Review Source

Juliana P.  
UI/UX Designer  
Information Technology and Services  
Used the software for: Less than 6 months

### "An intuitive and packed suite for UX"

December 1, 2020

5.0

So far, I've had an excellent experience with FlowMapp. It's simple to use and provides all UX tools I need on a daily basis.

Pros

I've tested a lot of different UX tools and FlowMapp is surely one of the most complete ones. It has an intuitive interface that's very easy to navigate. It includes user flows, personas, and easy to use templates for user interviews.

Cons

The only negative aspect I've noted to date is that there should be more flexibility for page localization in the sitemaps section.

Review Source

Response from FlowMapp

December 21, 2020

Thank you, Juliana! We'll improve the Sitemap

JD

John D.  
Creative Director  
Design  
Used the software for: 6-12 months

### "A Nicely Designed, Very Helpful Project Planning tool!"

March 22, 2021

5.0

My overall experience with Flowmapp has been great. I use the tool mainly for creating client sitemaps and tracking development which it does the job well for. The support team is very friendly and responsive and has already made minor improvements based on my feedback.

Pros

It was very easy to get started and start creating sitemaps for my client projects. The UI is robust and easy to use for the most part and offers the features I needed, along with others I may start to utilize more. The discussion, file, and status tagging features definitely help it stand out.

Cons

There is current no white label option, so you are stick with the FM branding. It's minmal but would be helpful in an agency setting when showing to clients. Overall sitemap functionality gets harder to use with large sitemaps and pages are large and it can be hard to get a birds-eye view of a project on a medium-large website. It would also be nice to have an easier way to create a sitemap based on a current site by simply entering the site link instead of XML file.

Switched from

[Google Docs](https://www.capterra.com/p/160756/Google-Docs/)

It's much easier to create visual sitemaps this way.

Review Source

Pasquale G.  
Project Manager  
Internet  
Used the software for: 2+ years

### "Great for creating sitemaps and UX or funnel strategies"

July 19, 2021

5.0

I can schematize the sitemaps of the projects and organize the work of my design team in a clear and fast way.

Pros

With flowmap I can easily create sitemaps and UX strategies or funnels. The ability to add labels, to add pre-set cards makes everything easier. In addition, the export function is really functional.

Cons

Unfortunately it is not possible to create multiple sitemaps per project. For example, same project that has both an ecommerce and a website. In that case, you need to create two separate projects.

Review Source

MG

Martin G.  
Director  
Information Technology and Services  
Used the software for: 2+ years

### "Flowmapp provides systematic structure for app modeling"

January 15, 2021

4.0

Very good experience - a bit pricey for what it is but haven't yet found a better product on the market.

Pros

Intuitive easy to use AI, takes a lot of pain out of drawing flowcharts and sitemaps. Provides a fast and simple structure to turn ideas into tangible designs.

Cons

Can't easily add additional sitemap pages with the same functionalities. Seems focused more on web sites than web and mobile apps.

Review Source

DO

Dapo O.  
Head of Digital Transformation  
Financial Services  
Used the software for: I used a free trial

### "This is a breeze to use!"

November 26, 2020

5.0

Pros

It makes it so easy to draw user flows, I feel like a dinosaur coming from using Visio to try and do UX flows to this tool which is dedicated to UX user flows and it shows. The interface is easy to follow and I love the sharing aspect.

Cons

Not much, I really wish they get a move on and build integration with Jira. It would be awesome.

Switched from

[Visio](https://www.capterra.com/p/201133/Visio/)

I saw someone else use this and recommend it as an easier tool

Review Source

Response from FlowMapp

November 30, 2020

Appreciate the review, Dapo We will add more integrations in the future.

Benjamin M.  
Head of Innovation  
Internet  
Used the software for: 2+ years

### "Best flow charts for app/bots"

April 29, 2021

5.0

Pros

Love the fact is so easy to use and to share with people that work with you. Building userflows or conversation flows has never been easier.

Cons

You should get it before the price gets up again ;)

Review Source

NH

Noriko H.  
General Manager  
Marketing and Advertising  
Used the software for: 6-12 months

### "Everything in one place"

December 15, 2020

5.0

Pros

This tool is easy to use and you can do many things in one place. It's very intuitive and collaborative.

Cons

There are some UX issues that could be improved, especially when building user flows (some changes get lost or is hard to move all elements at once)

Switched from

[WriteMaps](https://www.capterra.com/p/156950/WriteMaps/)

Flowmapp had more functionalities and features

Review Source

SV

Samuel V.  
Chef de projet  
Environmental Services  
Used the software for: 6-12 months

### "A brilliant tool"

November 26, 2020

5.0

I've been working with flowmapp for a year, this tool has allowed me to save time on my projects!

Pros

Clear interface, intuitive content creation, multiple file support (doc, sketch, psd, ppt, xls, svg ...) very well thought out collaborative work soon the creation of wireframe

Cons

no desktop application generation of unreadable PDFs (element too small) no possibility to export just part of the user flow slowing down of user flows when there are a lot of items

Review Source

Response from FlowMapp

November 30, 2020

Thank you very much, Samuel! Export will become better soon

JR

Jamie R.  
UX Designer  
Computer Software  
Used the software for: 1-2 years

### "Great software "

November 26, 2020

5.0

Pros

This software saves me so much time. I can create a sitemap in minutes rather than hours. Highly recommend it and look forward to future wireframe features.

Cons

Could work better on iPad. Moving around and zooming is tricky on touch devices.

Review Source

Response from FlowMapp

November 30, 2020

Thank you, Jamie! Touch devices, got it we'll discuss this with developers.

Chiara M.  
Senior UX/UI Designer  
Design  
Used the software for: I used a free trial

### "Packs too much into a visual sitemap editor"

July 25, 2019

4.0

Pros

I like how easy it is to create a nicely spaced site map for a web project and add contextual info to each element/page. It's nice to see an attempt at boosting sitemaps creation by adding a way to handle content, but I'm not too sure they nailed it just yet.

Cons

I think the UI is very cluttered and it makes it hard to absorb the info the sitemap is trying to convey. I also think the pricing is a bit excessive

Review Source

RM

Raju M.  
Director of Product  
Marketing and Advertising  
Used the software for: 1-2 years

### "Drastically improved our UX process"

February 2, 2021

5.0

Overall experience with FlowMapp has been nothing but fantastic.

Pros

FlowMapp's user-flow feature is super easy to use and allows us to explain and align with internal and external stakeholders before executing on projects.

Cons

There's nothing much to like the least about FlowMapp.

Review Source

MM

Mat M.  
Creative  
Graphic Design  
Used the software for: 2+ years

### "Perfect collaborative planning tool"

February 15, 2021

5.0

Pros

Ease of use, collaboration, general tools.

Cons

More API/Zapier integrations would be good.

Review Source

Maureen M.  
UX Designer  
Computer Software  
Used the software for: Less than 6 months

### "Great Start"

February 10, 2019

4.0

Overall very happy. Looking forward to enhancements.

Pros

FlowMapp has got a lot of good features, is easy to learn and has great output options.

Cons

\- It's missing a "matrix' view where the lower level pages are represented vertically rather than horizontally. - Although files can be attached to map pages, they don't show up in the PDF output.

Review Source

Response from FlowMapp

February 25, 2019

Thank you Maureen for the detailed feedback! We really appreciate it. FlowMapp Team

MI

Mitya I.  
Product Design  
Design  
Used the software for: Less than 6 months

### "Review"

March 15, 2021

5.0

I have been looking for this kind of services for a very long time, but the searches did not lead to anything. The priorities were: simplicity, convenience, pleasant interface, speed of work. This service has managed to satisfy all my criteria. Thanks to the developers.

Pros

Intuitive service, nice interface, convenience.

Cons

It was not possible to identify the minuses, they are not available

Review Source

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