# Sales Force Automation-SFA Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Sales Force Automation-SFA Software - reviews, pricing plans, popular comparisons to other Sales Force Automation products and more. Source: https://www.capterra.com/p/114993/Sales-Force-Automation-SFA --- # Sales Force Automation-SFA Software Review 2026: Features, Integrations, Pros & Cons Last updated on November 12, 2025 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Sales Force Automation-SFA ## What is Sales Force Automation-SFA? Includes a contact management system and a sales lead tracking system, which lists potential customer lists. ## What is Sales Force Automation-SFA used for? [Sales Force Automation](https://www.capterra.com/sales-force-automation-software/) Top alternative Featured Overall rating Based on 15 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price ₹25 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Sales Force Automation-SFA?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.virgosys.com&name=Sales Force Automation-SFA) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Sales Force Automation-SFA 4.3 (15) VS. [4.3 (6,972)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting Price ₹25 Flat Rate, Per Month Starting Price $14 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.9 (15) Ease Of Use 4.2 (6,521) Value For Money 4.1 (10) Value For Money 4.3 (5,385) Customer Service 4.0 (12) Customer Service 4.1 (5,264) ## Sales Force Automation-SFA alternatives [4.5 (4,458)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.4 (18,781)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [4.5 (498)](https://www.capterra.com/p/214215/HubSpot-SalesHub/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars Highest Rated [B2B Rocket](https://www.capterra.com/p/10012202/B2B-Rocket/) [4.8 (307)](https://www.capterra.com/p/10012202/B2B-Rocket/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10012202/B2B-Rocket/) [View all alternatives](https://www.capterra.com/p/114993/Sales-Force-Automation-SFA/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Contact Management 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Customer Database 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important A collection of customer information such as contact details, demographics, previous interactions, etc. Lead Management 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process Opportunity Management 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Track all opportunities for potential sales and convert them into recurring revenue Proposal Generation 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Create proposals based on costs of labor and materials CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Sales Force Automation-SFA 7 features Manage, organize, and store contact information Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A collection of customer information such as contact details, demographics, previous interactions, etc. Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Track all opportunities for potential sales and convert them into recurring revenue Create proposals based on costs of labor and materials Get Advice We can help you find the software with the features you need. Features 4.4 (15) 4.4 Based on 15 reviews ## Pricing Value for money 4.1 (10) Free Trial Basic ₹25.00 Flat Rate,Per Month Value for money 4.1 (10) 4.1 Based on 10 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.0 (12) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.0 (12) 4.0 Based on 12 reviews ## User reviews Overall rating 4.3 Based on 15 reviews Filter by rating 5(5) 4(9) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent JR joao r. software engineer Information Technology and Services ### "One of the best CRM in the market" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 February 17, 2023 Pros Very easy to manage several campaigns for different usersExcellent personalisation and dashboard buildingVery clear user interface Cons Customer service was not bad but sometimes we had to rely on community support to go trough some configurations problems. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SP Sony P. Customer Success Manager Computer Software ### "Great database platform for cross functional teams" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 November 11, 2022 Overall it was great. Pros I love the visibility of the platform when it comes to the cross-functional teams. Where is a sales opportunity, Platform has everything you need to be prepared with all the information. Cons Standardized functionality offered by the Salesforce is sometimes not enough for some of my large enterprise clients, as their model works differently and doesn't align with the SF model. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CL Claire l. md Marketing and Advertising ### "It's worked great for our company!" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 August 4, 2022 Pros We have been able to benefit greatly from using Sales Force automations, have been able to remove a lot of the repetitive tasks that our team has to do. Cons Can't really say anything bad about sales force, we wish there were a few additional features available but nothing crucial to our business. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Allan C. Data Analyst Real Estate ### "Sales Force helps your business grow!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 24, 2021 SFA allows you to improve customer services, this software can be customized to reflect the company's processes. Has shown great usefulness during the current pandemic for a remote workforce, everything is updated in real-time. Someone at home will see the same information as someone in the office. Pros Is a great tool that allows for contact management which allows you to track and build up a complete history of interactions, sales, and other activities. Also allows for task management, you can set up new tasks, reminders as well as creating sales leads. This tool allows for cloud app integration, which in the long run, increases overall productivity and efficiency. Cons There may be a lack of communication between departments if not properly integrated with customer service management. Meant for B2C sales. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Shasanka I. Software Engineer Telecommunications ### "One of the best tools to manage Enterprise Sales and Sales Leads" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 March 10, 2021 Overall a very positive experience. A great to tool to have for managing sales in specially medium scale and large scale companies. Pros Accounts Managers' life is made easy withs SFA. It comes with a full package of sales and leads tracking, lead conversions, revenue monitoring and all sort of reporting and dashboards that makes Account Managers' life much better and easier. Cons As a first time user you have to invest your time on learning the tool. Also might have to seek expert knowledge on setting up. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Prabath U. Senior Software Engineer Telecommunications ### "Leads and opportunities tracking and revenue monitoring in single touch point" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 January 27, 2021 Recommended if you are looking for an ideal tool to manage sales lead. Pros Great tool to manage and track enterprise sales and operations. We use SFA in collaboration with pre sales and post sale workflows which gives a seamless-flow from sales lead creation to sale fulfilment. Cons Has a learning curve for a first time user. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Dewmi R. Business Analyst Telecommunications ### "Main touch point of the company's Corporate Account Admins to manage and track all sales" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 January 7, 2021 SFA acts as the main interaction point of our sales and account managers. All sales/leads/opportunities are recorded and managed in SFA along with hierarchies. Great tool for handling enterprises business segment of the company. Pros It has plenty of great features in built that we can use straight forward as well as allows easy customizations of components and adding process flows to match organizational requirements. Cons Would be best if can simply the UI bit more to avoid confusions specially for first time users trying the product. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Stephanie C. Author Consumer Services ### "Great system!! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 February 7, 2019 Pros Everything is done on basically one screen Cons The glitches. Most of them are caused by our department to be honest Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Hopeton B. Managing Director Accounting ### "CRM Simplified " 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 January 17, 2019 It was nice to have a software to simplify CRM Pros Excellent for data gather for customers and marketing efforts. Automating the entire process from marketing campaign to customer selection. Cons Can be subjective, and ignore some elements which are not easily measure or quantify. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DD Darlyene D. Homeless Services Program Director Non-Profit Organization Management ### "Doing away with business cards" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 December 14, 2018 Pros I can literally input the information from my saved business cards and have everything in one place. Cons This is time consuming especially for someone who didn't have typing class in high school. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/114993/Sales-Force-Automation-SFA/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)