# Moz Local Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Moz Local Software - reviews, pricing plans, popular comparisons to other SEO products and more.

Source: https://www.capterra.com/p/116352/Moz-Pro

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# 

 Moz Local Software Review 2026: Features, Integrations, Pros & Cons

Last updated on April 14, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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How Capterra ensures transparency

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Moz Local

## What is Moz Local?

Moz Local is an all-in-one platform built to simplify and strengthen your local SEO. It helps businesses boost their visibility on Google and across major directories by automatically syncing and managing location data at scale. With Moz Local, you can maintain consistent business listings, schedule social posts, monitor and respond to customer reviews, and track local keyword rankings — all from one dashboard. The tool also provides sentiment analysis and trend reporting, making it easy to understand customer feedback and take action. By centralizing listing management, reputation monitoring, and local SEO insights, Moz Local saves time, reduces errors, and gives businesses confidence that they’re putting their best digital footprint forward.

## What is Moz Local used for?

[SEO](https://www.capterra.com/seo-software/)[Local SEO Tools](https://www.capterra.com/local-seo-tools-software/)[Review Management](https://www.capterra.com/review-management-software/)

Top alternative

Featured

Overall rating

Based on 33 user reviews

Reviews sentiment

Positive

88%

Neutral

12%

Negative

0%

Starting price

$16

Per User, Per Month

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Moz Local?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://moz.com&name=Moz Local)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Moz Local

4.4 (33)

VS.

[4.6 (37)](https://www.capterra.com/p/171738/uberall/reviews/)

Starting Price

$16

Per User, Per Month

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.4 (33)

Ease Of Use

4.5 (37)

Value For Money

4.1 (20)

Value For Money

4.4 (32)

Customer Service

4.3 (16)

Customer Service

4.8 (32)

## Moz Local alternatives

[4.7 (703)](https://www.capterra.com/p/152997/BirdEye/reviews/)

Starting price

Contact vendor for pricing

Highest Rated

[4.8 (31)](https://www.capterra.com/p/235980/GMB-Reporting-Tool/reviews/)

Starting price

$4.00

Per User, Per Month

[4.1 (77)](https://www.capterra.com/p/207701/Hibu/reviews/)

Starting price

$449.00

Per User, Per Month

[Chatmeter](https://www.capterra.com/p/168699/Chatmeter/)

[4.5 (74)](https://www.capterra.com/p/168699/Chatmeter/reviews/)

Starting price

Contact vendor for pricing

[Learn More](https://www.capterra.com/p/168699/Chatmeter/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Dashboard

4.2 (10)

40.00% of 10 reviewers that rated this feature as important or highly important

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Keyword Rank Tracking

5.0 (4)

25.00% of 4 reviewers that rated this feature as important or highly important

Track positioning in search engines over time

Negative Feedback Management

5.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Identify, track, and respond to negative feedback

Reporting/Analytics

5.0 (2)

0.00% of 2 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Response Management

5.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Planning and managing of resources and procedures to mitigate the impact of events and incidents

Review Monitoring

5.0 (2)

0.00% of 2 reviewers that rated this feature as important or highly important

Automatically monitor and receive alerts for any new online reviews

Moz Local 34 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Discover the total number of backlinks, referring domains, and referring IPs going to a domain

Evaluating strengths and weaknesses of companies with the same target audience

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Initiate interactions with customers by proactively starting conversations or providing informational content

Alter the layout and content of reports

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Graphical representation of data

Discover the ranking of business based on location-specific keywords at the zip level

Converting human-readable addresses into geographic coordinates

Virtual perimeter for a real-world geographic area

Visualize locations on a map

Determines the location of a device using GPS or an IP address

Geographic location of visitors determines behavior of the software

Track positioning in search engines over time

Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns

Create, edit, and monitor product or property details displayed on listing websites (i.e. agency websites, third party listing sites)

Identify the physical location of an individual, asset, device, etc.

Observe and track the demand, usage, progress or quality of a system, product, or user

Manage and support multiple locations

Identify, track, and respond to negative feedback

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Ratings/Reviews

View and track pertinent metrics to find patterns and gain insights from data

Monitor and manage customers' perceptions about a business, product, or service

Planning and managing of resources and procedures to mitigate the impact of events and incidents

Automatically monitor and receive alerts for any new online reviews

Notifies a business when a review is left

Track and monitor reviews of products or services

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Identifying problems across various website data points that can prevent the site from ranking on Google and other search engines

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Market event via social media tools

Allows businesses to share their videos on social media.

Get Advice

We can help you find the software with the features you need.

Features

4.3 (33)

4.3

Based on 33 reviews

## Pricing

Value for money

4.1 (20)

Lite

$16.00

Per User,Per Month

Preferred

$24.00

Per User,Per Month

Elite

$33.00

Per User,Per Month

Value for money

4.1 (20)

4.1

Based on 20 reviews

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.3 (16)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.3 (16)

4.3

Based on 16 reviews

## User reviews

Overall rating

4.4

Based on 33 reviews

Filter by rating

5(16)

4(13)

3(4)

2(0)

1(0)

Mentioned topic

Sorted by most recent

JW

Joe W.

Production Manager

Marketing and Advertising

### "Give Moz Local A Try"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

April 9, 2024

Pros

I love how much time I save by using this instead of trying to work on these business listings manually!

Cons

The only con I have is that the cost is pretty high. But still better than the cost of doing the work yourself.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

FM

Flossie M.

CEO

Consumer Services

### "Great free tool"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 18, 2023

Love this free tool! Has made a huge difference for my parenting blog.

Pros

Although you need a paid plan to really maximize using the Moz SEO tools, I have figured out how to maximize the data I can glean on ranking keywords just using the free tool, and that data has had a measurable positive impact on post performance/traffic/ranking keywords on my site over time.

Cons

Until you figure out how to configure the different options for what segment of your ranking keywords you're looking at, being limited to only 50 in a given category (esp. now that 2 solid years of using Moz has brought my number of ranking keywords from barely 500 to over 3x as many as that) is frustrating. But there are ways to mitigate for this.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

KP

Khushbu P.

SEO Executive

Information Technology and Services

### "Makes local citation management easy"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

February 22, 2023

Pros

Moz local is really easy to use and manage the local citations for a proper NAP format. The tool also offers an intuitive interface for the local rank tracking and review tracking Its integration with Facebook and other paltforms is truly seamless

Cons

The notification function malfunctions in some of the cases.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

March 2, 2023

Thanks for the review, Khushbu!

SC

Sam C.

Director

Marketing and Advertising

### "Good local directory feature"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

February 17, 2023

Pros

Used Moz Local to add citations to local directories. One off price as opposed to other monthly alternatives

Cons

Can only be used for locations with physical addresses, not online businesses

Switched from

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

The semrush listing management tool was not good value

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

March 2, 2023

Thanks for the great review, Sam!

Nadin T.

Owner

Marketing and Advertising

### "Moz local - a good alternative to try for citations"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

December 22, 2022

Pros

After trying other citation options, we tried Moz Local to add the business to different local directories.

Cons

It's a subscription model. Not sure why there is an annual charge for a one-time directory submission? Alternative options have a one-off charge.

Alternatives considered

[BrightLocal](https://www.capterra.com/p/182621/BrightLocal/)

Reasons for choosing Moz Local

We didn't choose Moz over BrightLocal, we use Moz to trial it in comparison to Bright Local.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

January 5, 2023

Hi Nadin! Thanks for the review. We have monthly and annual plans and most of the plans offer review management which is an important part of managing your business' reputation online. Solid review management not only drives more business but can also impact your rankings and visibility.

WZ

Wangnin Z.

Digital expert

Computer Software

### "Moz local reveiw"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

November 2, 2022

Easy use logiciel

Pros

It is a software that helps a lot in the process of keyword research. With useful notifications, it is easy to set up projects.

Cons

For me, the only problem is the registration process, which is not very easy to understand.

Switched from

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

November 15, 2022

Thank you for the review, Wangzin!

CY

Carlos Y.

Founder

Internet

### " best Moz review "

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

October 21, 2022

Pros

The software is very easy to use with user friendly and understandable interface. It allows better monitoring of data for its referencing

Cons

I have not encountered any problems with this software, I highly recommend

Switched from

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

October 27, 2022

Thanks so much for the wonderful review, Carlos!

AD

Alioune D.

Ceo

Marketing and Advertising

### "Moz local"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

October 18, 2022

Pros

This software has an excellent notification feature and is easy to use and navigate

Cons

The disadvantage is the lack of understanding of the first try

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

October 19, 2022

Thanks for the review, Alioune! Great to know you find Moz Local easy to use and navigate.

CK

Cedric K.

Marketing ans communication officer

Banking

### "Moz local"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

October 11, 2022

Pros

This software helps to easily navigate and set up projects to get started

Cons

The disadvantage is the lack of understanding when you register which is a real pain

Switched from

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

October 12, 2022

Thanks for the great review, Cedric! Happy to know you find Moz Local easy to use. We've shared your feedback on registration with the team.

AC

Abdullah C.

SEO Specialist

Marketing and Advertising

### "Restaurant manager review"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 5, 2022

Pros

The amount of directories for UK locations is very good.

Cons

Everything is good so far, only the directories take too much time update information but i understand each one has different way and time to organize information.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

October 12, 2022

Hi Abdullah! We appreciate the review.

[View all Reviews](https://www.capterra.com/p/116352/Moz-Pro/reviews/)

Popular comparisons

[Yext vs Moz Local](https://www.capterra.com/compare/116352-140176/Moz-Pro-vs-Yext)

[BrightLocal vs Moz Local](https://www.capterra.com/compare/116352-182621/Moz-Pro-vs-BrightLocal) 

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)