--- title: "Moz Local Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Moz Local Software - reviews, pricing plans, popular comparisons to other SEO products and more." source_url: "https://www.capterra.com/p/116352/Moz-Pro/" page_type: "product" language: "en" publication_date: "2026-09-30" --- # Moz Local Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 30, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Moz Local ## What is Moz Local? Moz Local is an all-in-one platform built to simplify and strengthen your local SEO. It helps businesses boost their visibility on Google and across major directories by automatically syncing and managing location data at scale. With Moz Local, you can maintain consistent business listings, schedule social posts, monitor and respond to customer reviews, and track local keyword rankings — all from one dashboard. The tool also provides sentiment analysis and trend reporting, making it easy to understand customer feedback and take action. By centralizing listing management, reputation monitoring, and local SEO insights, Moz Local saves time, reduces errors, and gives businesses confidence that they’re putting their best digital footprint forward. ## What is Moz Local used for? [SEO](https://www.capterra.com/seo-software/)[Local SEO Tools](https://www.capterra.com/local-seo-tools-software/)[Review Management](https://www.capterra.com/review-management-software/) Top alternative Featured Overall rating Based on 33 user reviews Reviews sentiment Positive 88% Neutral 12% Negative 0% Starting price $16 Per User, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Moz Local?[Manage this product listing](https://www.g2.com/products/moz-local/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Moz Local 4.4 (33) VS. [4.6 (37)](https://www.capterra.com/p/171738/uberall/reviews/) Starting Price $16 Per User, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (33) Ease Of Use 4.5 (37) Value For Money 4.1 (20) Value For Money 4.4 (32) Customer Service 4.3 (16) Customer Service 4.8 (32) ## Moz Local alternatives [4.7 (709)](https://www.capterra.com/p/152997/BirdEye/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.5 (167)](https://www.capterra.com/p/207701/Hibu/reviews/) Starting price $449.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [4.5 (393)](https://www.capterra.com/p/72549/Alchemer/reviews/) Starting price $55.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars Highest Rated [4.8 (31)](https://www.capterra.com/p/235980/GMB-Reporting-Tool/reviews/) Starting price $4.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars ## FAQs about Moz Local Overview ### Which roles and teams benefit most from Moz Local? Moz Local is most used by SEO specialists and managers, digital marketing teams, and business leaders who manage local search visibility. SEO roles maintain business listings, track citation accuracy, and monitor local rankings. Marketing teams coordinate location data and reputation tasks, while CEOs, owners, founders, and directors oversee multi-location presence and performance. Answer based on 33 reviews Overview ### What company size and industries is Moz Local built for? Moz Local is designed for local businesses, in-house marketing teams, and agencies focused on local SEO, with 88% of reviewers from small businesses. Marketing and Advertising is the leading industry at 55%, followed by Information Technology and Services at 9% and Computer Software at 6%. Midsize businesses represent 12% of reviewers. Answer based on 33 reviews Features and Usability ### What are the key features of Moz Local? Moz Local offers listing management for multi-location businesses, plus review management, review monitoring, and response management for handling customer feedback. It also includes local SEO tools such as keyword rank tracking, geo rankings, geotargeting, and location tracking, along with customizable reports, dashboards, and performance metrics. Getting Started and Support ### What training and onboarding options does Moz Local offer? Moz Local provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided instruction, while documentation and videos offer written and visual reference materials for self-paced learning and setup review. Answer based on 2 reviews Getting Started and Support ### What customer support options does Moz Local offer? Moz Local provides email/help desk, FAQ/forum, knowledge base, 24/7 live rep, and chat support. Users report that support can resolve issues after back-and-forth discussion, though setup-related problems, such as Google Sync, can be frustrating when they appear. Answer based on 1 reviews ## Features AI summary Based on 5,024 SEO reviews Capterra reviewers highlight these as the SEO features buyers care about most when comparing tools: - **SEO Management** (**52%** of reviewers rated this feature as critical) - **Website Management** (**56%**) - **Keyword Tracking** (**47%**) Moz Local focuses on other SEO capabilities that reviewers also rate as important, including **Keyword Rank Tracking** (**49%**) and **Keyword Research Tools** (**45%**). Together, these features help businesses monitor search performance, spot ranking changes over time, and find new search terms to target, giving teams clearer direction for improving online visibility. Keyword Rank Tracking 5.0 (4) 25.00% of 4 reviewers that rated this feature as important or highly important Track positioning in search engines over time Dashboard 4.2 (10) 40.00% of 10 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Negative Feedback Management 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Identify, track, and respond to negative feedback Reporting/Analytics 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Response Management 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Planning and managing of resources and procedures to mitigate the impact of events and incidents Review Monitoring 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Automatically monitor and receive alerts for any new online reviews Moz Local 34 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Backlink Monitoring: Discover the total number of backlinks, referring domains, and referring IPs going to a domain - Competitive Analysis: Evaluating strengths and weaknesses of companies with the same target audience - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Customer Engagement: Initiate interactions with customers by proactively starting conversations or providing informational content - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Visualization: Graphical representation of data - Geo Rankings: Discover the ranking of business based on location-specific keywords at the zip level - Geocoding: Converting human-readable addresses into geographic coordinates - Geofencing: Virtual perimeter for a real-world geographic area - Geographic Maps: Visualize locations on a map - Geolocation: Determines the location of a device using GPS or an IP address - Geotargeting: Geographic location of visitors determines behavior of the software - Keyword Rank Tracking: Track positioning in search engines over time - Keyword Research Tools: Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns - Listing Management: Create, edit, and monitor product or property details displayed on listing websites (i.e. agency websites, third party listing sites) - Location Tracking: Identify the physical location of an individual, asset, device, etc. - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Location: Manage and support multiple locations - Negative Feedback Management: Identify, track, and respond to negative feedback - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Ratings/Reviews: Ratings/Reviews - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Reputation Management: Monitor and manage customers' perceptions about a business, product, or service - Response Management: Planning and managing of resources and procedures to mitigate the impact of events and incidents - Review Monitoring: Automatically monitor and receive alerts for any new online reviews - Review Notification: Notifies a business when a review is left - Reviews Management: Track and monitor reviews of products or services - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - SEO Audit: Identifying problems across various website data points that can prevent the site from ranking on Google and other search engines - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Promotion: Market event via social media tools - Social Sharing: Allows businesses to share their videos on social media. --- Get Advice We can help you find the software with the features you need. Features 4.3 (33) 4.3 Based on 33 reviews ## Pricing Value for money 4.1 (20) Lite $16.00 Per User,Per Month Preferred $24.00 Per User,Per Month Elite $33.00 Per User,Per Month Value for money 4.1 (20) 4.1 Based on 20 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (16) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (16) 4.3 Based on 16 reviews ## User reviews Overall rating 4.4 Based on 33 reviews Filter by rating Counts reflect reviews available in this feed. 5(16) 4(13) 3(4) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful alfred O. Content Writer/Copywriter Used the software for: Less than 1 year ### "Commendable tool for SEO" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 24, 2022 As a content writer, I tried several SEO tools like SEMrush to do keyword research for my website and for my clients. But I switched to Moz pro when I realized it offers many SEO features like site crawl, link building, and competitors’ analysis. And the good thing is, it offers technical SEO training for those with little understanding of technical SEO. I used it to crawl my site and realized the issues affecting my website. I was able to improve the site performance and my rankings exploded in real-time. Pros The tool helps in the keyword research process, SEO audit, and competitors’ analysis for keyword ideas and more opportunities for link-building outreach. Cons I enjoyed all the features of this software. And because my understanding of technical SEO was little; I was overwhelmed with the kind of data is pulled. To understand the whole thing, you need to go for technical SEO training on their resource section. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer Business Development Manager Used the software for: Less than 1 year ### "The Only Part of Moz that is Better than SEMrush" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 5/10 February 16, 2022 Not very good in Canada (as of late 2021). We very quickly removed that portion of our subscription. Pros Great data, helpful notifications, easy to assign tasks. Cons Data was poor or non-existent for Canada (as of late 2021). Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer Graphic designer Used the software for: I used a free trial ### "Easy to use for keyword traffic" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 January 7, 2021 I have realized that this software is very useful for us.. because We can to search keyword traffic easily.. Pros It's help me to search keyword traffic easily.Get insights to help for attract quality links.. Cons The keyword planner have bit limit compare to other tools.. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Muneeb K. Digital Marketing Lead Used the software for: 3-5 years ### "Ideal tool for keyword research and PPC campaign planning" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 June 3, 2022 Pros Moz Local has helped me boost the ranking of local listings for my client. It helps me track position changes and target high-impact search queries. Cons Moz local provides a good service but it can be very expensive if you're not using it for a bundle of clients. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer SEO Specialist Used the software for: 1-3 years ### "Useful tool for local seo" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 February 28, 2022 Moz Local is great for local SEO but no better than SEMrush. I preferred SEMrush for keyword research, rank tracking etc, therefore its all under one roof. If you are focused on helping just local clients, Moz Local is a decent tool to use and also affordable. Pros I found Moz Local useful for adding clients to local listings. I certainly works best for organizations in the US, UK and Canada. In terms of getting NAPs consistent throughout the web, this is a decent tool to use. Cons As I said it works best for business listings in US, UK and Canada. Outside of these countries, not so much. This is available in SEMrush also and rather than using a lot of tools, I just use SEMrush to save time. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Nadin T. Owner Used the software for: 1-3 years ### "Moz local - a good alternative to try for citations" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 4, 2023 Pros After trying other citation options, we tried Moz Local to add the business to different local directories. Cons It's a subscription model. Not sure why there is an annual charge for a one-time directory submission? Alternative options have a one-off charge. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Digital Marketing Specialist Used the software for: 3-5 years ### "Moz Local For Citation Building" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 February 8, 2021 My experience with Moz local is middle of the road. I don't mind using it but they really need to work on a better layout. It just seems outdated. I've seen way better dashboards for SEO tools. Pros I'ver been trusting the Moz brand now for over 7 years. I find their products and Whiteboard Fridays with Ran to be very useful when conducting keyword research and doing local citation building. I am a current ongoing customer of Moz Local and use it to help boost citations and local listings for my clients. In the past year they recently made changes to their dashboard and how you upload your business information. The portal used to be very confusing and had minimal field to fill out and submit. What I like now about moz local is being able to track my clients local SEO score and find NAP inconsistencies across well known aggregators and other trusted listing sites. They now have better options to upload images, content and reporting tools within ML to help track their progress. Cons What I do not like about ML is the layout and how you upload data and business information. I find Yext local white label for agencies with a big budget to be much better than ML however since MOZ focuses more on SEO and is known in the industry to be a good source of content, I stick to Moz local to help boost my local citations for my clients. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Jamie P. CEO Used the software for: Less than 1 year ### "A good platform for the price. " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 July 26, 2021 It has been good. Nothing to write home about but good none the less. Pros The citation builder is the most important feature for me. Cons Lack of understanding of what you are signing up for. We have a different amount of citations for each location and if you put you don't serve people at your location expect 10-16 citations for the money you paid. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Mohammad A. Associate Manager Used the software for: Less than 1 year ### "Moz Local is one of the most popular local SEO tools on the market." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 22, 2022 Overall, Moz Local is a great tool for businesses that want to improve their local SEO listings. The software is easy to use and has a variety of features that can help businesses improve their online visibility. Pros Moz Local is a powerful tool that can help businesses improve their local SEO listings. The software is easy to use and has a variety of features that can help businesses improve their online visibility. One of the best features of Moz Local is its ability to track and monitor your listing progress. The software will track your listing progress and provide you with reports so you can see how your listing is performing. Another great feature of Moz Local is its ability to help you manage your business information. The software can help you update your business information and ensure that it is accurate across all of your listings. Cons There is no such thing as a Moz Local Tool. But I think they can offer more flexible pricing packages. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Victoria M. Content Creator Used the software for: Less than 1 year ### "Value for money" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 21, 2021 Pros First of all, the dashboard is quite easy to use and you get weekly reports, which is quite beneficial for tracking purposes. When we were first starting out with this product, we faced a few problems and the customer team was there to help all the way. In fact, all our queries were responded to almost immediately, and they always followed up afterward. When setting up, you will be required to answer a few questions. That way, getting started is very easy and as mentioned earlier, the dashboard is user-friendly. As a result, it’s easy to understand everything. As soon as the installation has been completed, you won't have to do anything else except watch for status updates. Cons Although installation is easy, it may take some time to get started. This is because some of the network updates may take literally forever before completion, and some never get updated at all. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/116352/Moz-Pro/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Yext vs Moz Local](https://www.capterra.com/compare/116352-140176/Moz-Pro-vs-Yext)