HubSpot

HubSpot Marketing

4.5 / 5 2363 reviews

Who Uses This Software?

HubSpot's all-in-one Marketing software is ideal for growing companies who want to use Inbound marketing to increase traffic, convert leads, and prove ROI.


Average Ratings

2363 Reviews
  • 4.5 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $200.00/month
  • Free Version
    Yes
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • HubSpot
  • www.hubspot.com
  • Founded 2006
  • United States

About HubSpot Marketing

HubSpot inbound marketing software helps your business get found online, convert your website traffic into leads & customers, and optimize based on your results. HubSpot provides easy tools for search engine optimization (SEO); writing blogs & creating web content (CMS); leveraging social media like Facebook, LinkedIn & Twitter; that help your company get found online. You can then convert prospects to leads to customers with landing pages, lead nurturing/intelligence & marketing analytics.


HubSpot Marketing Features

  • A/B Testing
  • Auditing
  • Competitor Analysis
  • Content Management
  • Dashboard
  • Google Analytics Integration
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Revenue Management
  • User Management

HubSpot Marketing Reviews Recently Reviewed!


Powerful marketing platform that services a majority of your marketing needs, but comes at a price.

Jun 19, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: You can do a majority of your digital marketing from HubSpot, which is awesome. One stop shop for all your needs. There are a ton of features, so it can be a little overwhelming at first. But one you get it, it's easy to use!

Cons: It's extremely expensive. You can easily use a few different softwares and end up paying less than half of what you would pay with HubSpot. The contracts are also a tough as they lock you in for years at a time.

Capterra-loader

We use HubSpot as an add-on on our website.

Jun 19, 2018
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Fully integrated on our website, we can better serve our customer with great Ave relevant content. HubSpot is the ideal tool for great inbound marketing and marketing automation.

Cons: It's getting more user friendly time after time but there are so many things you can do with the tool that you can be easily lost.

Overall: We were able to build our own landing page very easily. We did grow out website list very fast.

Overall great CRM tool with many features

Jun 19, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Easy to use, great user interface and multiple customization tools . There are a lot of free demos, online resources and templates that the website provides.

Cons: It tends to be costly compared to other CRM tools on the market. You have to pay for additional features that typically come at no cost with other providers

Overall: Time saved from automating many tasks

Extremely basic software

Jun 19, 2018
3/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
2 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Easy to use User friendly Good support team The customer experience is one of the best I ever had with another software

Cons: Limited options Not to many features Extremely basic Doesn´t work in a big company Don´t work well with big data

Way overpriced

Jun 19, 2018
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: This is a very reputable and well known company. It is a widely used and a popular software company.

Cons: There are many other software companies out there that don't require the huge price tag that comes along with this software.

very nice CRM software. guaranteed sales/leads/revenue increase if you use this software!

Jun 19, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
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Pros: clear, concise, easy to navigate and very easy on the eyes. tracking customer interactions is a breeze!

Cons: a few more colour options would be a nice touch. Maybe the option to choose an expanded view as opposed to a more compact/concise view

Capterra-loader

Hubspot is really an amazing software ! To follow the customers it's amazing.

Jun 19, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
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Pros: Easy of use, the help from the community, and a very interesting blog. It is a really good CRM software

Cons: The price, that is a good value for money by the way but it can be very expensive at the end. But Hubspot can be very helpful.

Easy to learn and use, limited custom functionality

Jun 18, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Hubspot is pretty easy to pick up and teach people. It meets the most basic needs at a high level and keeps everything organized in one place (which is HUGE).

Cons: It's virtually un-customizable. It's built in such a way that is supposed to be a "catch-all" for everything which results in many circumstances not being able to be addressed. Further, the customer service team basically googles your questions and then sends you Hubspot blog posts about them... I don't think many of us would be calling if we were going to get the same google search result that we found on our own.

Overall: all sales and marketing data in one place!

Capterra-loader

Hubspot makes things easier

Jun 18, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: All in one stop shop for all sales and marketing. The same control panel we use for our sales team we use for marketing also. The switch is done with a drop down.

Cons: you have to relearn all your habits to really use it to its potential. There are so many different things you can do with the software.

Overall: increased productivity from our sales team.

Capterra-loader

Overall great tools for tracking sales and tracking visitors to your website. Great calls to action.

Jun 18, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: Ability to integrate with apps and websites we currently use. Easy to share and keep track of sales and communications within our team.

Cons: Free features are great for startup or small business, paid features are bit expensive for those just getting started.

Capterra-loader

I use this for every day tasks that used to take up all my time

Jun 18, 2018
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Pros: This software has kept me from having to type and retype the same monotonous information on a daily basis instead it goes in for me

Cons: What I like least is it doesn't quite cover all the tasks I needed to because my business has continuous sales of different and it never stays the same. It's very hard to automate something that's ever-changing.

The best tools for marketing

Jun 17, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: If you do marketing for other companies or any marketing for your own organization, HubSpot is absolutely the best platform out there. Stunning UI, entire suite of functionality and tools, stellar support, the list goes on and on.

Cons: HubSpot is extremely expensive. Startups and small businesses can barely/never afford to use it. Plenty of free tools and materials that HubSpot provides but the actual platform does not seem to be worth the price that it is sold at.

Capterra-loader

YOUR TOOLS ALLOW A LARGER TRAFFIC OF CUSTOMERS AND INCREASE SALES

Jun 17, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: YOU CAN GET QUALITY CLIENTS AND BRING LOYALTY RELATIONS WITH CUSTOMERS, MARKETING INBOUND ALLOWS BETTER MANAGEMENT OF ADVERTISING CAMPAIGNS

Cons: IF THE PERSON IS NOT FAMILIAR WITH THE TOOL, IT CAN BE CONFUSED WITH SO MANY MODULES,
IF THE USER DOES NOT KNOW THE TOOL CAN BE NEGATIVE FOR THE COMPANY

Excellent CRM software tool.

Jun 17, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Available in the most important languages for business. It has a free version for those who start. The price-quality ratio is very competitive.

Cons: Website is required to download the trial version, and I think HubSpot don't access to source code, in some cases is limiting to customize the tool.

Overall: An effective relationship tool with customers, scalable, easy to use and adapted to the needs of small businesses

Capterra-loader

Good to use

Jun 17, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Pros: I like using this for all of my marketing needs. Easy to use and navigate so I can get my things done.

Cons: This is a pretty good tool so I really don't have many complaints, I enjoy the software for my own use.

Great multiple level features for managing customer contacts

Jun 17, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I like that HubSpot has different hubs for the different departments but all the information is sync so that interactions with customers can be shared.

Cons: I would like to see the Knowledge options more diverse. We use a lot of videos and screenshots in our tutorials and better options would visible would be great.

Way over priced with better options available

Jun 15, 2018
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
1 / 5
Value for Money
Likelihood to Recommend: 3.0/10 Not
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Pros: This product offers a variety of useful features that would be helpful to any small business. It is an extremely popular company.

Cons: Hubspot is known for being extremely expensive. With an already high monthly payment, they jack up the prices even more at times to get more out of you. There are plenty of other marketing softwares out there that offer the same functions.

Overall good but can improve

Jun 15, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Comments: The software is good for the free version but needs a lot of work to level-up with other CRM software like Salesforce.

Pros: The different range of filters or columns available is great to work with, considering the free software version

Cons: The design of the dashboard could be worked on. Also, there could be an option having files in different folders (for eg. Dropbox)

Steep learning curve

Jun 14, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: Really liked the fact that they let you use it for free forever, it made our decision to try a no brainer. However it was hard to use out the gate, so we still use it just not premium version.

Cons: Hard to use is a big issue for use, we've heard different but for us it was a difficult software to implement in our online retail business.

We needed something to share info with clients and representatives, this was a good fit

Jun 14, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: It's easy to use with an intuitive user interface - it didn't take us long at all to learn how to use everything

Cons: So far everything is working as expected and I don't really have any complaints, although I'm fairly new to the software

Simple format makes the software easy to understand

Jun 14, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The marketing analytics made it easy for me to analyze and change our sales and marketing strategies.

Cons: I did not understand how to set up meetings. I wish there was a feature that would put my meetings on my Google and computer calendars.

Overall: Marketing Analytics

Hubspot is the hub for all things marketing

Jun 14, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I really do enjoy using Hubspot. It's a massive product, yet it still manages to stay user-friendly. It makes my life as a marketer easy as everything is in one spot. I don't need multiple subscriptions. I also love Hubspot's Inbound event - it's a must-go conference for anyone in sales and marketing.

Cons: I do wish the onboarding into HubSpot was more hands on. When we signed up over a year ago I found the process kind of fragmented. I had different points of contact and not one sole person who sought to understand my needs and my skill level. It was more of a product tour than actual helpful onboarding. It took us some time to be fully on Hubspot for that reason.

Capterra-loader

A must for marketing & Sales professionals

Jun 14, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: A full workflow of unknown prospect to lead to customer . the whole journey is easily captured. you can nurture a lead very fruitfuly

Cons: More customization like SFDC is needed. Its suitable for a mid or SMB but as Enterprises a lot of customization is needed

Overall: Good Marketing tool

Easy to use but social media platform causes a lot of trouble

Jun 13, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: This software is very easy to use and offers a number of tools that can help with inbound marketing. The software comes with training modules that ensure you use it to its fullest. They offer a number of helpful reports and make it easy to analyze data and draw conclusions. They stay up to date with the latest in inbound and are good at communicating changes and how to use tools to your advantage. It is an all in one tool that is great for almost any business.

Cons: Some functions still need improvement, especially the social end of things. The data often varies and does not match data found on the individual social platforms. i.e. social followers was lower on HubSpot than on Facebook. The starting price is high and makes it difficult for some businesses to see the benefits. I also think that the number of issues I ran into devalued the software making it seem even more expensive.

Overall: Great learning modukes. Everything you need in one platform. Updated regularly. Easy to use.

Worst way to spend your money

Jun 13, 2018
2/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money
Likelihood to Recommend: 1.0/10 Not
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Pros: Very intuitive and easy to use plataform, its really a good loking product. The 7 days free trial is very nice becouse its not easy to find it in the market. Its very hepful when it comes to business owners, becouse, provied blogs with online markething very helpful information

Cons: Insane over pricing, in the market exist more cheap or even free software with the 99% of the tools that hubspot offer. After the beuthifuls 7 free days, you most have to pay a 12 month contractact for a very hig price, and any of the packge not includes all functions, so you most have to pay for some of then. As yors contacts grow, so does the cost of yor requeriments. And to end, the support is paid. In resum, ery step you do, yo have to pay for it

Great CRM software

Jun 12, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Has some robust features including an extension for your Gmail account that will directly feed leads and contacts into your Hubspot dashboard

Cons: Honestly theres not a lot I can complain about. The software is free and so, comes without a lot of expectations and yet is a great product

Capterra-loader

My experience with this software has been satisfactory because it helps me a lot at work.

Jun 12, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: All their functions have served me correctly at work so it has always been helpful when reducing my tasks.

Cons: This software is not very easy to use because a person who is starting to use it has to get used to the changes they are making.

Overall: It has made it much easier for me to reduce the time I have to do my homework.

Everything in one place

Jun 12, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love that hubspot has everything we needs to manage our sales team. From our leads to notes on those leads.

Cons: I wish that hubspot connected directly with our internal CRM. It would make it easier to see our billing system together when using hubspot.

Overall: Managing our sales team very efficiently.

Good, but a little complicated

Jun 12, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: There are really good analytics to look at. The social media scheduling is very simple. A lot of the features are straight forwards once you get the hang of navigating the software.

Cons: There are so many features it is a bit overwhelming at first. Takes a while to get the hang of what. I still feel very unfamiliar with many of the features.

Marketing Automation Starts here

Jun 12, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The Platform is the easiest to use out of the other rival software and upfront the company offers you a 7 day free trail where you can decide whether you will need the service or not to feel the importance of investment. The company has the most comprehensive blog which i have ever seen in terms of educating their own customers.

Cons: The technical support should be obtained by paying the specified amounts and it is compulsory to have a 12 month contract in place.

Overall: This is a software where you get the every functionality in one place and easy to use.

I've used HubSpot for managing my various marking channels for clients.

Jun 12, 2018
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Pros: I liked how easy it was so integrate multiple channels into one dashboard. I also use it to keep track of my marketing efforts on a weekly basis.

Cons: I found it hard to cross-post between some platforms. I found that I would sometimes forget to go manually post for the channels that didn't work.

Capterra-loader

Very nice CRM to use. Great UI and with good features and functionality. Navigation is easy.

Jun 12, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: UI is great and attention grabbing.
Great customer support. Easy for novice users. Best CRM tool till the date.

Cons: I think the hubspot CRM should cime up with more features and functionality. It should also improve its page load time.

Overall: all time CRM support. Easy for novice user.

great all in one platform

Jun 11, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: it include a lot of training so if your a beginner or also very experienced you will found your place in this one.

Cons: Hubspot is expensive, some client don't want to pay as much to use it, interface could be better but that's all.

Capterra-loader

This is a fantastic system

Jun 11, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: As long as you have this system in place that is easy to use it makes the tasks you need accomplished that much easier

Cons: The one thing I disliked was the use ability on a mobile device. That is something they need to improve upon.

Overall: Ease of connecting with contacts.

Hubspot is great for managing large lists!

Jun 10, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: I love the ability to create lists using all kinds of properties to really hone in on my customer and their needs.

Cons: Hubspot can sometimes seem too large and unwieldy. It can be difficult to navigate through all of the properties and choose the one you need.

Powerful. Convenient. Easy to use.

Jun 10, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: A great time saver. Scheduling simplifies the workflow. Frees up time for other tasks. Nice to get analytics.

Cons: Easier to use on the desktop than mobile phone. Probably better for b2b and b2c. Not as necessary for non profit.

Is responsible for centralizing and optimizing the digital marketing management of any brand or com

Jun 09, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: HubSpot is responsible for centralizing and optimizing the digital marketing management of any
brand or company. It allows to create blogs that are easy to access and location, to program specific email marketing campaigns taking into account the maturity of the lead, personalize the experiences with dynamic content adaptable to the client's context.

Cons: Many features are in English, which limits the use of the benefits of this tool to the Spanish market.

Good program for research

Jun 08, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Very useful tool for keyword tracking and market research. It is very informative and packed full of features to keep you ahead of your competitors.

Cons: The free version could have more options and features to get people intersted in the product but overall its a useful program.

Capterra-loader

It has served Me very well to be able to interact in all my networks and with all my contacts.

Jun 08, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Excellent application for marketing automation.
The workflows are extraordinarily strong and with which powerful campaigns can be executed with countless actions and options.

Cons: You need a bit of ease in getting some browsing options, it is not very intuitive so it takes longer to learn how to use it efficiently.

Overall: Not very intuitive but very useful. keep going.

Very impressive piece of software. Feature-packed, top-quality.

Jun 07, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It is the holy grail of marketing automation and sales enablement. This software package is more than just software, it's an invaluable resource for anybody that is using it.

Cons: The cost. I don't know what can really be done about that though. For the price, you are getting the best marketing/sales software possible, but its price point does prevent a lot of small businesses from investing.

Overall: If you have the budget to afford this product, use it without a doubt

Helped me keep track of clients and their progress.

Jun 07, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I like that I can keep track of all clients. It is an easy to use software and I have no problems working with it and sharing it with coworkers.

Cons: I have not encountered anything on the software that I do not like. I use it for basic reason, to keep track of clients.

Overall: I like that it has a free option.

I used HubSpot for over a year and loved it's features.

Jun 06, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: HubSpot was very easy to learn to use and navigate. It has simple screens so that you don't get lost in all the details.

Cons: The only thing I didn't like on the free version was only having 200 opens o. The emails. But it was the free version so I understand.

Tons of Features

Jun 06, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: One centralized location for marketing and sales activities. Including email campaigns and website landing pages.

Cons: No complaints other than the cost is a little high for number of contacts. Maybe need a tiered system for customers versus prospects.

Capterra-loader

This tool helps me to generate more leads!

Jun 06, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I am currently using the chat function of this tool which is integrated with my website. It helps me to connect with my site visitors. Using this tool, I can monitor all the site visitor activities and I can even send them a message! It was so awesome!

Cons: Late notification on their mobile app. I can only receive chats from the site visitors when I open the app.

Overall: The awesome thing here is that I can send messages to all online visitors on my website!

One of the better Marketing tools out there

Jun 05, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: - Easily automate marketing efforts with workflows and smart lists
- Great way to hold your marketing database and get messages sent out in mass or in highly targeted campaigns based on specific criteria
- Customer Support replies quickly and usually with a solution. If they don't have an immediate solution they will follow up within a couple days with a solution

Cons: - The workflow tool is a bit cumbersome and will not allow you to bring branches back to the main "tree" of the workflow. Because of this the workflows either become MASSIVE trees with duplicated steps or you end up fragmenting your customer journey throughout many workflows which becomes unmanageable quickly.

Capterra-loader

Tons of features, great training and support, but lots of caveats

Jun 05, 2018
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Amazing, if not the best user-experience in marketing automation. Workflows are particularly powerful with plenty of controls to map your buyer journeys. You can execute very powerful campaigns with tons of triggers, actions, and filtering options.

I really liked their training, including the HubSpot academy training which are built very professionally. The way they present their e-Learning platform makes the information easy to digest and ultimately understand the inbound marketing methodology. That is in itself worth the cost of admission, even though this is provided free of charge.

Cons: HubSpot Marketing is an excellent solution, undoubtedly, but you will get about 80% of the features if you host your website externally. Initially, they will assess if your site can be migrated to their platform.

I imagine plenty of people would rather not do that. If you want a solution that you have to marry, then HubSpot will be okay for you.

They say you can utilize the majority of HubSpot features without hosting, and that is true, but some of their more advanced features such as A/B testing content on web pages or Smart Content will not be utilized. You can still utilize workflows, drip campaigns, and so forth...but these features are only available in the per month plan. Additionally, if you run multiple websites, you must have their per month plan, which is well out of our budget.

On top of that, there are certain modules (i.e. paid campaign tracking, additional contacts) that they will charge additional for. For every 1000 contacts past 1000 you get with the package, they will charge an additional monthly fee. There is also a fairly high onboarding cost. You are also required to commit to one year of their services.

All in all we could not afford to do business with HubSpot because A) we didn't want to move our websites under their platform and B) their price point was not accommodating to our budget. As far as features and functionality...it's all you really need for marketing automation. Their CRM is lackluster though if you want true alignment!

Easy to track and audit prospect activity

Jun 05, 2018
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: This tool stream lines and audits prospect engagement. It helps you know who to target and when to target the potential prospect.

Cons: Some of the features on Hubspot are hard to find/navigate. I did not get the full ROI on hubspot because of the cumbersome features

Overall: This software did a good job of tracking Email engagement. I would know when a prospect would open my email and from what location/device they opened or clicked my Email from.

Good sales pitch HORRIBLE EXECUTION and support

Jun 05, 2018
4/5
Overall
2 / 5
Ease of Use
3 / 5
Features & Functionality
1 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 1.0/10 Not
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Pros: I like the approach they took with integration of sales and marketing into the CRM portion. I like the fact that it showed if emails have been opened ect by the end user

Cons: Customer support was terrible. I received multiple calls from multiple people who clearly didn't know that I had conversations with others at HUBSPOT

Overall: None, I ended up choosing a competitive product.

I am a pretty much beginner user of software in general.

Jun 05, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It was very easy to use and learn the software package. I really liked the aid of the tutorial assistance on many items and functions.

Cons: Going from one screen to the next could have been a bit smoother I feel. It took some time to change screens.

Overall: It made mundane tasks much much easier to deal with. Things that I was manually entering were now a breeze!

Marketing platform that allows you to connect with your customer

Jun 05, 2018
3/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The main advantage is that because it is already integrate with the CRM (another product from the company) it allows to rapidly change from one platform to another

Cons: In order to take big actions and "squeeze" the juice of this product, you need to invest some money in order to have impact in your results.

Overall: A good way to start marketing activities for startups