Who Uses This Software?

HubSpot's all-in-one Marketing software is ideal for growing companies who want to use Inbound marketing to increase traffic, convert leads, and prove ROI.


Average Ratings

2855 Reviews

  • 4.5 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $200.00/month
  • Free Version
    Yes
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • HubSpot
  • www.hubspot.com
  • Founded 2006
  • United States

About HubSpot Marketing

HubSpot inbound marketing software helps your business get found online, convert your website traffic into leads & customers, and optimize based on your results. HubSpot provides easy tools for search engine optimization (SEO); writing blogs & creating web content (CMS); leveraging social media like Facebook, LinkedIn & Twitter; that help your company get found online. You can then convert prospects to leads to customers with landing pages, lead nurturing/intelligence & marketing analytics.


HubSpot Marketing Features

  • A/B Testing
  • Auditing
  • Competitor Analysis
  • Content Management
  • Dashboard
  • Google Analytics Integration
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Revenue Management
  • User Management

HubSpot Marketing Reviews Recently Reviewed!


I am not a marketer. Hubspot was the right pick for me.

Oct 15, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I am not a marketer. In fact, it was a hat I took on with my family's Small business just to help out. Boy are we all glad we did. First of all, it is intuitive. There isn't a page in Hubspot that doesn't offer help in the form of written, video and linked tutorials. It's all in-line too. I don't have to open a different screen most of the time. I can easily and quickly solve my issue or learn something new right within the page I am working on. It's been a game changer.

It helps me be a better writer. Hubspot offers suggestions for how to compose and email, a landing page, an offer pop up. It also offers on page SEO and optimization help, identifying potential issues and offering suggestions before you publish it.

It caters to all ability levels. From a novice to an expert, there is something for everyone and online training to match whatever level that may be.

It also has incredible value. There are so many extras packed into Hubspot. Chat, automation, graphic editor, asset management, CRM, extreme integrations, and a wide open API.

Cons: Obvs the price. It's pricey. We have 3 different locations of the same franchise and we operate them as one business. But because we are required to have 3 domains, we were forced into the enterprise license. It is a lot for a small business with lean operations to pay. Luckily we negotiated a great deal for the time being so it isn't breaking us.

Overall: I LOVE this platform. Onboarding is great. My support person (yes, you get a dedicated success manager that you actually form a relationship with and can help you navigate intricate projects, offer suggestions, advice or just listen as moral support and confirm you are on the right path ANYTIME) is fantastic, the software is in my opinion best in class.

The contract renegotiation process is a bit of a bummer. Some of the folks there aren't the easiest to talk to or deal with. My hope is that they can fix the issues and shine in this area too. Product developers and bright and knowledgeable and they are constantly improving the platform to our delight.

My Would "Bring to a Deserted Island" Software

Sep 05, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Extremely
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Pros: Where do I start with my love for HubSpot. Our marketing team has been using HubSpot's Marketing Automation for 6 years, and we have seen a world of difference in our inbound strategy. From email drafting to analytics, social publishing, blog hosting, ABM (account-based marketing) and site traffic - it helps marketers keep track of nearly everything going on.

I mainly use the social publishing and tracking feature and the email scheduling tool. I can say I wouldn't be able to organize my social conversations with customers nor would I be able to schedule posts ahead of time and track their progress with such accuracy without HubSpot. The email section of the software is great too. I can tell who opens, reads and clicks on our emails - how long they spend reading and each email's conversion rate. I can also do A/B testing to track which types of emails perform best.

If your marketing team has a budget for automation software, HubSpot should definitely be on your radar. As a medium-sized company with a small marketing team of 5, it's the perfect size for us. We have HubSpot's Enterprise Level Contract, which gives us access to all of their features. If your marketing team is small - a less expensive plan might be where you want to start out. They also offer sales solutions that fully integrate with their marketing platform, so everything stays consistent and everyone from sales to marketing is on the same page.

Cons: HubSpot is pretty close to perfect, and my complaints are minor. From a social tool standpoint, I wish publishing across platforms was more consistent, often images and text sizing is a bit off in the actual social site. I also wish they would increase monitoring from just Twitter to both LinkedIn and Facebook.

Design limitations have been a slight issue for us in the past as well, but usually we can work around these and design items in house.

Capterra loader

An integrated approach to deploy marketing materials and analyze performance.

Aug 01, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The true value of HubSpot Marketing is the integration of every marketing platform. Blogs, email, landing pages, workflows and more can easily be created - and integrated - for an easy to use, all in one marketing portal.

Primarily, my company uses HubSpot to quickly build and publish blog posts. With the built-in social media tool, you can easily share the blog post to your audiences. Then, you can repurpose the content you already created for an email campaign.

Another favorite feature: the landing page builder. With this, you can create beautiful landing pages that make it easy for customers to convert to a sale, or marketing qualified lead.

Another great feature is the analytics tool. You can see the performance of every marketing element in one detailed dashboard. This helps you see what's working - and what's not. This really helped my company put their marketing dollars where they're most influential and impactful.

Cons: There's only a few drawbacks to HubSpot, from my perspective.

HubSpot works best when you can produce a large amount of content. HubSpot is great at making your content beautiful and effective, but if you're not producing content, you won't get the full value.

Second, the pricing-tier for HubSpot can be a little steep for small businesses without discretionary income. I'd say the service is still worth it, but the investment requires discussion and commitment from the team to be a great investment.

Lastly, HubSpot requires an on boarding fee with each new contract. Now, this on boarding fee isn't huge, but this was a barrier for entry for my company when we first joined. The on boarding process definitely helped my team get the most out of HubSpot, but, as I said, it was a slight hurdle for the team when considering HubSpot.

Overall: We saw an initial bump in lead generation when implementing HubSpot. Then, over the course of six months, we saw steady growth - particularly in generating new contacts, leads, and conversions.

The blog integration with landing pages really increased our conversion rate of customers. This made it easy for audiences to learn about our services, then go to the landing page to sign up for a free meeting / demonstration of our services. This really moved the needle in terms of lead gen.

We also saw our social media following grow, not just in overall followers, but also the engagement rate of our followers. Also, HubSpot made it easy to see the most popular content, across every form of marketing. We used this info to shape our overall digital strategy, influencing the type of content we produce.

HubSpots CRM also helped us keep tabs on customers who were most likely to convert to sales. This was especially important, since our business needs truly qualified leads - not just contacts - that we can work through the sales funnel and the buyers journey.

The best benefit though? Keeping all our marketing materials in one place. No more jumping between multiple platforms, programs, and in-app designs. Just one platform. Saves a bunch of time and headaches.

Capterra loader

I have found the Hubspot Software as an useful, dynamic, agile and easy to use tool for work

Aug 01, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I work for a marketing agency and I use the Hubspot Software to manage the website of the enterprise.

What i like the most about Hubspot is that it's frequently updating its functions, always at the forefront of changes in the market. As well, I love from Hubspot the Social Media tool, I can schedule all my post faster than others software or apps, and I can keep even-minded because I know all my post will be published on time.

When I have to write a post I love it helps me to apply SEO correctly, and it's very easy to put pictures into the text.

Hubspot is not only a tool for work, it's also a platform that allows me to learn and certificate new skills with the courses of the learning center, which has allowed me to become a better professional in my work area and it will be useful for me to find new job opportunities.

Hubspot is very functional and complete, I can even schedule corporate email with smart delivery, in such a way that the arrival time of the mail fits the time zone of each recipient.

I have tried others software for blogging before, but I really think Hubspot Software is the best of all.

Cons: I don't have many complaints about this software, I have had a great experience during all this time. I know it's not perfect, but what I also know and I can notice daily is that the Hubspot Team is always worried about improving it's services.

Maybe, what I like least about this software is that, sometimes, the platform falls when it's being updating any detail, is a bit annoying but I think is necessary because the reward is a functional, fast and useful service.

Overall: Hubspot has allowed me to work in an organized and fast way, without causing any setbacks.

Today I have 3 certifications endorsed by this platform and I really understand and apply the Inbound Marketing methodology that is the main base of Hubspot.

It is excellent to manage the website of the company where I work and I believe that the cost / product ratio is fair. Choosing Hubspot as our primary work tool has been a great decision.

A decent tool for marketing automation with a few key issues

Jun 21, 2018
3/5
Overall

3 / 5
Ease of Use

2 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 3.0/10 Not
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Pros: The customer service team is excellent and there is a handy chat function so you don't have to wait on an email response. For social media, you can schedule posts months in advance and view your marketing activities as a monthly calendar. Landing pages are also easy and quick to set up. This is a great tool for smaller organizations with limited contacts or leads to store who need basic marketing support.

Cons: The company continues to make unnecessary updates with little notice that often seems to decrease the functionality of the tool until the changes are reversed. Email is very difficult to use as the template you set up views very differently across multiple popular email platforms (to be fair, this is likely an issue with any email automation software). You also have to change your template in a different view pane from your actual email so you're constantly switch back and forth between views for very minor changes. The simplest spacing adjustment takes forever. However, the contact database portion of Hubspot is where we have the most trouble as it's hard to sort and group leads with any way other than by making smart lists or using personas. Your database will get messy fast and there's very little way to clean it if you are a large company which means over time you will be paying for useless leads in your system you cannot find and eliminate.

Overall: Hubspot is a good tool to start learning about marketing automation or if you are a small company with few leads to store. It is a visually appealing platform with some interesting functionality. The social media advanced scheduling option is one of the best features as is the ability to make easy landing pages. For basic marketing needs, this is a decent option. For larger companies with more complex needs, Hubspot has many issues that will impact speed and productivity.

Capterra loader

Tons of features, great training and support, but lots of caveats

Jun 05, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Amazing, if not the best user-experience in marketing automation. Workflows are particularly powerful with plenty of controls to map your buyer journeys. You can execute very powerful campaigns with tons of triggers, actions, and filtering options.

I really liked their training, including the HubSpot academy training which are built very professionally. The way they present their e-Learning platform makes the information easy to digest and ultimately understand the inbound marketing methodology. That is in itself worth the cost of admission, even though this is provided free of charge.

Cons: HubSpot Marketing is an excellent solution, undoubtedly, but you will get about 80% of the features if you host your website externally. Initially, they will assess if your site can be migrated to their platform.

I imagine plenty of people would rather not do that. If you want a solution that you have to marry, then HubSpot will be okay for you.

They say you can utilize the majority of HubSpot features without hosting, and that is true, but some of their more advanced features such as A/B testing content on web pages or Smart Content will not be utilized. You can still utilize workflows, drip campaigns, and so forth...but these features are only available in the per month plan. Additionally, if you run multiple websites, you must have their per month plan, which is well out of our budget.

On top of that, there are certain modules (i.e. paid campaign tracking, additional contacts) that they will charge additional for. For every 1000 contacts past 1000 you get with the package, they will charge an additional monthly fee. There is also a fairly high onboarding cost. You are also required to commit to one year of their services.

All in all we could not afford to do business with HubSpot because A) we didn't want to move our websites under their platform and B) their price point was not accommodating to our budget. As far as features and functionality...it's all you really need for marketing automation. Their CRM is lackluster though if you want true alignment!

Capterra loader

Easy-to-use but robust software that delivers value for any-sized copmany

Apr 25, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Extremely
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Pros: Customized dashboard for a quick snapshot to help track our department's KPIs

Support is responsive and always prompt to help answer your inquiries. They are currently in beta for live chat and I love that instant answers to your problems. They also send email follow-ups to make sure you're happy.

Knowledge-base is excellent to help solve problems you come across on the platform or in marketing in general.

HubSpot Academy is an excellent resource to learn about important topics in Marketing, Sales, and Design. They're always updating materials for the courses and you get certified at the end of so many lessons, which is a bonus for any LinkedIn profile or resume.

Robust amount of features and tactics to use within the platform but not necessary to use them all. Great for any-sized companies.

Ability to request product features from the community

User-friendly Workflows tool that allows you to create a workflow process using different elements of data.

Cons: Changes are always rolling out, which can be hard to keep up-to-date on them all

Not fully prepared for features getting removed, renamed or consolidated. We have to play catch-up at times to adjust to what has changed.

Design Manager is confusing for someone without coding knowledge. Really wish they would integrate a drop and drag feature to create simple emails and landing pages, most importantly.

Reporting from the Sales vs. Marketing dashboard can be confusing. I get two different metrics in certain cases, but it's because one's default is different than the other.

Can't create lists of accounts/companies, for company's running an ABM program.

Can't add external landing pages to Campaigns in HubSpot, only HubSpot created landing pages, which makes reporting cumbersome.

Overall: Tracking all data from content to marketing automation within a single platform is extremely helpful for us. We've been able to align more in our inbound and outbound efforts and have the ability to create simple or sophisticated marketing plans with HubSpot.

Wildly convenient because every marketing tool I need is in one place

Apr 24, 2018
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I like that it hosts literally everything you need tool wise to help you execute your marketing strategy. Having the blogging and social sharing platforms in one place has been extremely easy to use. They truly set you up for success by having tons of resources, checklists, etc. available so that you know how to market and connect with your audience.

Cons: Specifically for the software, I do not understand the Design Manager. This directly affects your marketing because if you are editing a template so that it is unique for the campaign you are working on you have to use the design manager. I think it is confusing to anyone who does not understand coding. The old design manager made way more sense to me. Looking at HubSpot as a product it is not convenient that their tier metric is contacts and the annual payment is inconvenient. As a HubSpot partner, we sell this to customers and lose a bunch of them because the annual price or we lose customers from going to Pro rather than basic because the contact metric will screw them over and they will wind up paying more.

Overall: I have access to all the major marketing tools and all the education I need to make sure I understand the market and how to better connect with my audience. HubSpot is a great tool that helps businesses reach their goals and grow by growing their online presence.

Vendor Response

by HubSpot on May 07, 2018

Hello Hannah!

Thank you for taking the time to write this review - we appreciate you giving us feedback on our product!

I am so happy to hear that you have been so happy with the software up to this point - it sounds like you are doing an amazing job at using all the tools available to you!

As far as room for improvement - I'm sorry to hear about your experience with the new Design Manager, it can definitely be a bit overwhelming to a new user, particularly one who does not understand coding. We are working on producing more instructional content to help with this process but, in the meantime, here is one article that has some helpful instructions as well as links to other helpful pieces of content (https://designers.hubspot.com/blog/introduction-to-the-design-manager).

I would love to talk more about this and the other issues you have brought up. If you are open to it, please reach out to us at the email provided.

Thank you again for the review Hannah!

Capterra loader

A Big Product

Apr 23, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money

Pros: Hubspot Marketing is a big product. It can do a lot. There are so many tools and features. Sometimes too many to use. We didn't know anything about using Hubspot Marketing before we started. Hubspot taught us all we know. Their training courses are easy to watch and easy to understand, but there is a learning curve.

As with anything in marketing, results do not happen overnight. We started using Hubspot Marketing in February of 2014. It took us 8-12 months to really start seeing major results. During this time, we had a personal customer success manager who was helping us along the way. Flash forward over 4 years later and we are still using Hubspot Marketing.

We primarily use it to host our blog content, CTAs, and landing pages.

Cons: We would not be where we are without Hubspot Marketing. With that said, we feel like we are not fully using Hubspot to its potential. Unfortunately, because all of our marketing content is tied into Hubspot, we continue to pay for the software. It is hard to move your content to another provider (or just export your content to your own server), so sometimes we feel locked in.

Another con is that you will be automatically charged for contacts if you go over your limit. Once this happens, you are automatically moved into a higher level plan until you get in touch with Hubspot and tell them you would like to move back down to a lower plan. To do this, you have to sign another contract with them at the lower plan. We are always checking our statements to make sure we have not been automatically moved into a higher plan automatically.

With HubSpot I simplified my marketing strategy and unified my team, tools and data in one place!

Apr 17, 2018
3/5
Overall

2 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: With the automation of marketing, we rely on the behavior to customize emails, content and offers.

Automate email campaigns to help our prospects move through the funnel and generate more qualified sales opportunities.

It also creates extraordinary emails without having to modify codes. You choose between a dozen activations, conditions and actions to send the appropriate emails to the right sales opportunities at the right time.

But the best thing of all is that each workflow that it generates can be linked to a clear objective, so that we will always know if our emails work correctly. Also, because workflows are part of the fully integrated marketing platform, it also has the tools to grow and replenish our database as contacts leave the list naturally over time.

Cons: The marketing aumatixación can become a complex process apart from the economic expense generated by its use. Also when there are so many tools we run the risk of focusing on paying attention to one and leaving out many automated marketing opportunities and we would be paying for functions that we do not use.

In addition, all the tools for automated marketing have their fundamental basis in the segmentation of leads, and their function is to gather information about these users in order to deliver certain content.

And the problem with this is that often this information is not always accurate enough and could lead us to deliver content to unsuitable people at the wrong time and, then, not get anything to help us, or the client in his decision-making or the brand in its growth.

Overall: Answering some messages, sending welcome messages, or being able to send certain emails can be very time consuming and tiring if done manually. In fact, in cases where the volume of users is too large, it could be impossible. The best solution to these problems is using HubSpot

Vendor Response

by HubSpot on April 18, 2018

Hello Beatriz!

Thank you for taking the time to write this thorough review - we really appreciate your feedback!

I am really glad to hear that the platform has been helpful in unifying your marketing team's strategy, tools, and data in one place! It sounds like you are making great use of the Workflows tool to do business easier and faster!

As far as room for improvement - I'd love to dig in deeper to some of the specific issues you have been facing. Specifically, when you speak about your feeling that you may prioritizing certain tools within HubSpot while neglecting other ones - do you find this is something that happens often? Do you need to remind yourself to invest time in the other tools? Would it be helpful if HubSpot reminded you periodically about the other tools at your disposal or would this prove to be more annoying than helpful?

If you would like to continue the conversation, feel free to email me and we can keep talking!

Thank you again,
Carl

Liked it at first, then proved to be too expensive to justify.

Apr 11, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

1 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: HubSpot makes it very easy to setup a blog and email based online business. Their ability to segment, tag and reach out to our list is powerful. Plus, their Calls to Action feature is very nice. The platform was very reliable and I don't recall having downtimes with it.

Cons: 1. Customization: They provide a template marketplace, but designs are limited and difficult to change unless your know their special markup and CSS. Most businesses will eventually require an expensive HubSpot-specific developer to tweak their website's appearance. We grew tired of needing more customization as the years went by and started looking at DIY page builder options in the market as an alternative.

2. High cost: Hubspot is *expensive*. It became even more expensive when we needed a specific feature which required us to jump into the per month Enterprise tier package (at the time).This tier included the feature we needed plus many others we honestly didn't need (but no ala carte options were available).

In the end, after reviewing the high monthly costs and features, we realized we could replace HubSpot with WordPress (blog) + ActiveCampaign (email, tags, segmenting) + LeadPages (landing pages) + ConvertPlus (lightbox popups, hello bars).

Two months later, the migration was complete and we canceled HubSpot. Our monthly costs dropped. With the money saved, we expanded our staff and advertising budgets.

Regarding canceling, keep in mind they require 45 days written notice, not the usual 30 days. They use debt collectors (McCarthy, Burgess & Wolff, Inc) on unpaid balances.

My Experience with HubSpot Marketing Automation Platform as a HubSpot Partner Agency

Dec 13, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Obviously, as it's stated in its name, but the Automation part of the platform. The workflows, lists, how a published blog with automatically distribute your blog via your social media accounts, the analytics of how well your strategy, content, and workflows are working, etc. are all exceptional qualities to the HubSpot MAP.

The abundance of features and abilities available to a user is endless and always being updated, upgraded or enhanced.

I love how the HubSpot MAP is 100% synced with the HubSpot CRM and CMS. In fact, since they are open to third-party integrations, you can enhance any or all of the features given to you all throughout the HubSpot system.

Cons: From experience in teaching the software to our clients, it can be an overwhelming learning curve. Especially for the CEOs and people in non-related marketing departments that have to learn to use the system as well, since it is meant to effect a company as a whole, obviously in a positive way.

As stated above, HubSpot MAP is open to third-party integrations to better your user experience and insights into your marketing performance. The only downside to that is the budget. If you're a startup company, purchasing the HubSpot MAP and platform is expensive by itself. And when you add on purchasing other third-party integrations to get all the features you want, can be extremely costly or just over-budget in general.

The other feature I would like to see HubSpot improve is their Social Media Platform, included in the HubSpot MAP. Yes, you can schedule tweets in bulk or a month's worth of social media posts for the next month, but in reality, it is very time-consuming. Especially for a feature that is meant to cut the manual labor out of your day.

One reason for this is because you have to create a customized shortened tracking URL, located in a different area of the platform, to place into each social media message. That means a separate URL for Facebook, Twitter, LinkedIn & Google+, all for the same message. Now imagine having to do that for social media posts for the next week. It does get exhausting. That is one area you would want to get a third-party integration.

Overall: Knowledge and Insight. Knowlege is power and having insight into all activities your marketing, sales and business development team implement is extremely powerful in knowing where to tweak things and where you excel.

Shooting blindly from the hip on massive marketing campaigns is extremely expensive and rarely effective for increasing your ROI.

But with the knowledge and insight, the HubSpot MAP provides you, you always know what you're doing, why you're doing it, the ROI of your campaigns and where you are lacking.

Not having to rely on the complexity of Google Analytics or manual entry of Excel is a huge time and money saver. You also don't have to have a million different tools, software and extensions to try to piece together your marketing strategy, analytics and results. This eliminates about 90% of all the tools you are paying for and using and brings it all into one single platform. Not to mention that it's merely impossible to get all the third-party tools and integrations to talk to each other to give you one bottom line result.

With the HubSpot MAP's benefit of cutting hours and labor basically pays for the cost of the software itself.

Knowledge is power and time is money.

Nice experience with HubSpot Marketing software.It provide me right information about web presence.

Nov 08, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It is very use full in tracking web and analyze business metrics to ensure marketing campaigns are progressing into the right direction.Our favorite part of Hubspot Marketing is the data that is made available on lead source, web traffic, and blog and email marketing performance. Prior to Hubspot we were not running any website analytics. By tying marketing efforts to website performance we are able to see what is working and what isn't and make better decisions going forward.

Good general functionality for tracking activity and reporting, and nice to have automatic download of company contact information when entering new contacts. Campaigns are fairly easy to set up.

Cons: I have only found 2 things - if you send an email and use the Smart Send feature to accommodate for different time zones, then it disables the ability to "Send to More". Second: at first, there are what feels like a lot of pieces to fit together - a form, campaign, landing page, emails, etc. Until you get that mapped out, it felt a little overwhelming.

Layout is a little out dated.

You can't change the default on the list of company names from recently added to alphabetical.

You can change the sort, but the next time you sign in or refresh, it goes back to sorting by recently added.

Overall: HubSpot's marketing platform is very robust and contains everything an inbound marketer needs. Every time I speak with their support team, they are friendly and quickly resolve my issue. Since HubSpot is a pay-per-contact platform, the cost can easily increase if your organization is rapidly growing or doesn't keep a clean list of contacts. If your company currently uses a WordPress blog, integrating it with HubSpot is easy, but may result in having to create 301 redirects if the templates don't match up exactly. I recommend, if possible, converting the entire website (including the blog) to HubSpot.

Aside from the ease of use, the product is continually evolving to meet the needs of current marketing trends. HubSpot requests user feedback on a variety of aspects - from design to feature functionality - to make their product the best. It also integrates well with a variety of other platforms, including WordPress and Salesforce.

Hubspot is a very useful software to organize and automate your customer database and sales process.

Sep 19, 2017
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money

Pros: Hubspot is easy to understand and implement as the user interface is pretty straight forward. The tutorial, when first launching the software, guides you through the basics and gives quickly an understanding of the structure and functionality. The level of customization is enough to make it suit most businesses needs. Most importantly though, not everything has to be done by the user. Hubspot offers a variety of features to automate processes and avoid the time consuming manual input of all the data while using the software. By inserting the email address of a contact, Hubspot will fetch information from the web to create a profile for the contact's company. Contacts' status will update automatically every time a sale involving that contact is materialized. You can also link your email to Hubspot allowing to keep a record of your correspondence, organized by contact or specific related deal. The software integrates a contact, a customer and a project database along with a To-Do list, notes and calendar which is really great, since you have all the tools you need in one place. Additionally you can attach files in each of your deals, which comes handy in some cases. Along with a variety of marketing tools, you will love being on Hubspot's mailing list. Instead of annoying newsletters, Hubspot will email you marketing tricks usually enriched with free goodies, like templates, guides and more.

Cons: I have to think a lot in order to find a negative aspect of Hubspot. A feature I would like to be enhanced is the ability to issue sales forecasts. You can do it, but it lacks some useful options like stage invoicing and invoicing/payment schedules.

I'm a HubSpot Evangelist!

Dec 14, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Adaptability and customization options.

Cons: Social media options (although they continue to improve this functionality!)

Overall: I found HubSpot in 2013 while searching for a replacement for our email tool. I wasn't familiar with inbound marketing or HubSpot at the time, but as I learned more I went from intrigued to infatuated! We purchased the Enterprise subscription in 2014, and we use virtually every aspect of the tool now, including email, landing pages/forms/CTAS, SEO/page graders, social media monitoring/publishing, blog, workflows, calendar and our subsidiary company's website is now hosted on the HubSpot COS! We love that the system is so easy to use, intuitive, flexible, and forward-thinking. Many of the tools have best practices built in so you really learn more about inbound marketing as you continue to learn the tool. There are so many ways to measure your performance and continually improve, plus the awesome training and certification opportunities. We've attended three Inbound conferences and learned SO much each year. Our rep checks in with us every few months (and more often if we need him) and never hesitates to reach out to others on his team to answer our questions. Our Help tickets are always answered promptly. Recently we decided to start using the CRM tool; with our rep's help we've been able to adapt the system to serve our very specific and unique needs, and our sales team and executives have been blown away. Our Director of Finance has even told others how great our HubSpot reps have been and he continues to encourage our sales folks to suggest updates and changes because he's confident that HubSpot will get it done for us. Even today I have seen a new application for the HubSpot CRM with a project for our subsidiary company. We have 530 employees, a marketing team of 6 and a sales team of about 35...HubSpot not only meets all of our needs but continues to exceed our expectations.

Recommendations to other buyers: It may not be suited for a huge enterprise, but it's been the absolute best solution for our mid-sized company. We LOVE it.

Excellent for Inbound Marketing and hoping the Sales CRM will be just as Powerful One Day

Apr 08, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Customer Support

5 / 5
Value for Money

Comments: Overall Hubspot is really powerful. You get everything in one place. From blogging to landing pages, social media, email and more. It links all of your analytics, contacts, and stages from lead to customer. The interface is easy to use, and straightforward. The best part is that it saves me and my small team a lot of time so when we need to create something, such as an LP, or form, we can get it done in minutes.

Pros: The best part is the support. Either by email, phone, callback, they've made it easy to get in touch and get the issue sorted if there is one if you aren't able to figure out on your own quickly (there's excellent documentation as well) The support is super helpful and useful. I really like that when I'm trying new addons, they don't push, but understand my needs first. They work with me to help me figure out the best solution that meets my company's needs. My client success manager also checks in regularly and helps train me any on tools if I need and makes recommendations. Other than the support, Hubspot's interface is easy to use and learn. It just makes sense. The menus are organised well, you need relatively little training to get up and running. The templates included cut down on a lot of the time it takes me to get things done. Then landing page builder is easy and simple to use. I can create an LP, thank you page with all the forms, followups, and CTA's in 20-30 minutes. Another good part is that I can customise the content on a page according to a persona or specific type of client or almost any property on the same page. I can change a form, or CTA and that saves me time while making the website more useful/relevant to a prospect. Another good part is that it's all in one. Social media, email, integration with Salesforce, website posting, blog. It's all in one place so it makes easy to prospects across multiple channels.

Cons: The app for mobile isn't as powerful as I'd like. It'd be nice if when sending an email from the mobile app, it would bcc the person's email. The sales CRM isn't as powerful or customisable as it could be. Some of our sales team are starting to use it and it'd be nice if there were ways to change control the mappings of contacts owners between HB and SF so we could reduce the number of users in SF.

HubSpot - First in Class MArketing Automation

Dec 29, 2015
5/5
Overall

5 / 5
Ease of Use

5 / 5
Customer Support

5 / 5
Value for Money

Comments: HubSpot was designed to be a fully integrated robust marketing automation platform and when the company introduced its Content Optimization System (COS) in 2014, it was a game changer. HubSpot was designed from the ground up to be an inbound marketing platform. The HubSpot COS enables you to do many things including, but not limited to, the creation and management of Demand Generation Campaigns, Content Marketing, and Marketing Automation, that can be targeted and customized for different buyer personas and different stages of the sales process. The HubSpot COS provides a website that is automatically responsive to all screen sizes. It has a drag-and-drop template builder and WYSIWYG for those who desire simplicity. It also accommodates virtually whatever functionality and vision your designers and developers might have for your website. It has fully integrated SEO, Social Sharing, Analytics, Landing Pages, Contact List, Email and Workflows into a powerful platform. It also seamlessly integrates into the most popular CRMs including Salesforce. For those who do not need all the bells and whistles that come with Salesforce, HubSpot has developed their own CRM that both aligns with the marketing process and allows for the tracking and automation of many sales processes. Imagine having a website that transitions to be unique for each buyer persona at each stage of the buyer's journey. Each time someone visits your site they see new, fresh information that directly relates to their concerns and interest. HubSpot's Contextual Marketing and Personalization abilities allow you to have a conversation with your website visitors. Each vertical you serve and every different buyer persona has unique pain points and concerns. So after you identify where a visitor fits, your site can morph to show them the information most relevant to them. Even the same individual will have different concerns and interests as they navigate from awareness to consideration and finally onto a buying stage. With HubSpot your site can be setup to show different information as they navigate this buyer's journey. Your website is now having a conversation with each visitor.

Pros: Hubspot contextual marketing capabilities allows you to have a conversation with each buyer persona at each stage of the buyer's journey. It allows each website visitor to find exactly what they need to see in order to take that next step down the sales funnel.

Cons: The basic package is restricted to a small number of contacts. Once you start using HubSpot and seeing results you will need to move up to Professional or Enterprise

Great, But Not The End All, Be All

Sep 17, 2015
4/5
Overall

4 / 5
Ease of Use

4 / 5
Customer Support

3 / 5
Value for Money

Comments: I've been using Hubspot for about 15 months now. It is great software. I love how it consolidates so many different services into one platform and makes it easy to get the analytics for that data. Now I don't have my blog in one place, my email marketing software somewhere else, my landing page software somewhere else, etc. It's all in one platform, consolidated, and fairly easy to use.

Pros: Their support answers questions fairly quickly and accurately. They are always coming out with new features.

Cons: Limited. Hubspot allows you to filter out visitors so they don't skew your analytics. Great. However, you can't filter out countries. Even though, they know based on the IP address the country of the person who submits a form or visits a site, they can't filter it out (won't filter it out). Even though all my clients are from the US, visitors from India who visit my site and try to sell me stuff all the time are skewing my analytics and making it look like my conversions are higher than they really are. Can't filter out by country. You also can't change the source of a lead. True story: I host podcast. A listener stumbled upon my podcast, went online, googled my name and found my website. Hubspot now classifies this as an 'organic lead'. The worst part is I can't change it. I've brought this up with Hubspot, and they said that they don't allow it to be changed 'to protect the integrity of the data'..... Hmm. So they'd rather have incorrect data than wrong data? So forever my analytics will be off because I can't change the source. This happens also on referrals. Somebody is referred to me, they then google my name or business and fill out a contact form, and Hubspot classifies it as organic, but really, it's not. (They don't even have a field for referral in the source). Another downside is you can't create your own lead status. So, if you get a lead to your site, and they will never buy (say they are a spammer of competitor or former customer you had a falling out with), you can't change their status to say for example: No Opportunity-Former Client No Opportunity-Marketing Agency No Opportunity-Spammer This is just the tip of the iceberg as far as cons. Still even with all these cons. they offer a great product. That said, for the price and these limitations, I will be looking around when I am close to up on my agreement.

The Only All-In-One Marketing Automation Platform You Should Consider

Dec 03, 2015
5/5
Overall

5 / 5
Ease of Use

5 / 5
Customer Support

5 / 5
Value for Money

Comments: HubSpot is truly an all-in-one marketing automation platform. Expect to get your entire team involved as there are tools for everyone; email, calls-to-action, workflows, reporting, lead scoring, CRM, website CMS, social dashboard and so much more. As a HubSpot Platinum Partner, not only do we use this software for ourselves, but we use it for all of our inbound marketing clients. Inbound marketing gets results, if you do it correctly. Don't be fooled, executing a solid inbound campaign takes a lot of hours and a lot of know-how, HubSpot can help to alleviate that pain. With a dashboard that incorporates all of the necessary tools, you can forget about wasting time and focus on getting results. The HubSpot community is also something to be coveted. HubSpot has built a vast network of brand evangelists that are willing to help and share experiences with other users. HubSpot helps to facilitate these communities and offers a lot of their own content and expertise to aid users.

Pros: HubSpot is easy to use once you have gone through their training. You will need to understand the inbound methodology to see results, and with a HubSpot certification, you will have a great basis for how to use the tool out of the box. If you run into trouble, you can always call their very helpful support staff, or look to their online resources for help. Between HubSpot and their communities, this tools is very well documented. HubSpot also does everything. You will be able to cancel all other automation subscriptions after adopting this software.

Cons: HubSpot can seem expensive up front, especially if you are just starting out. It's worth the money if you can justify the amount of sales you will need to generate to justify the cost. You will also need to sign a one year contract, there is no month to month. Inbound isn't an instant fix, and HubSpot knows that. You will have to commit to a year to understand the full use of the tool. You will need to work with an agency. This isn't required, but in order to get the best out of the tool, you need to utilize a company that is in this tool day in and day out who is willing to partner with you strategically. Don't sell yourself short by trying to do it all yourself, it simply isn't feasible and you will be disappointed with the results.

It´s a very easy to use CRM software, I love to use it daily because I save a lot of time.

Apr 25, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: Easy dashboards and the social aspect and it's ability to manage my social media presence.

Support is amazing. If you call them, they will be very kind and they'll love to help you.

It's very easy and fun to use.

It has easy to use interface and it allows a Search Engine Optimization (SEO). It will improve your experience daily.

The platform design is simple. No programming knowledge required, easy for everybody.

Its reports are detailed, straightforward but easy to read and understand.

It has a lot of resources and training tools very helpful for an easy learning.

It's a great CRM tool for manage your customers needings and discover opportunities in business.

It can generate reports in a large variety of metrics, making it vesatile.

Easy data finding just typing customer's name.

It reduces the need of other tools. You can save a lot of time.

There is an mobile app available, so you can use it and work anywhere.

This software really simplifies marketing automation .

Cons: It's price. If your business is small and you have not a medium cash flow, good sales level and full-time dedicated worker it seems to be to much expensive in its cost-profit relation. Pricing can be expensive depending on the version you need.

It stops working completely sometimes.

It's hard to find customers with latin names because important characters like the accent are not available.

It's hard to get friendly with the app. Sometimes information finding is difficult, it may take a while to find it.

The contract is billed annually, not monthly.

The market platform reporting could be better.

Too much time needed for customizing it before you can use it easy.

It's not the dream application fot multinational companies that work in multiple currencies.

Sometimes you get daunted using it.

The editors for mailing or webpage creating can be clunky. If you are not enough carefully you can get awful results.

Sometimes tools need to be improved for a better performance and to be functional and friendly to the user.

Overall: I save a lot of time that I can use to be more productive in my business.

Happy HubSpot User for A Year!

Apr 10, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Web, Email, Social, SEO, Page performance, AB Testing metrics (essentially all metrics a marketer would look at can be tracked on HubSpot)

Workflow and Campaign Automation tools

Integrations and Apps

Ease of website updates. Modules and coding are easy to rearrange, update and change

Excellent customer service and fast response times to inquiries/ challenges

Cons: Only meeting tool integration is with GoToMeeting (No WebEx)

More in depth website auditing for SEO, Ranking Words, Backline profile

Overall: We currently use HubSpot for our mMarketing campaigns, social media publishing and email tracking. We are also currently integrating the HubSpot tracking metric with our CRM database to use lead scoring for not only new customers, but also for our existing accounts. HubSpot is also the host for our website and we have integrated 2 additional Shopify site domains for tracking and campaign workflow purposes.

- Great for marketers who want to host a website in an easily edited platform.

- Also great for web-based content offering and automation.

- New sales tools are great for sales/ marketing integration and alignment!

Pros

- Web, Email, Social, SEO, Page performance, AB Testing metrics (essentially all metrics a marketer would look at can be tracked on HubSpot)

- Workflow and Campaign Automation tools

- Integrations and Apps

- Ease of website updates. Modules and coding are easy to rearrange, update and change

- Excellent customer service and fast response times to inquiries/ challenges

Cons

- Only meeting tool integration is with GoToMeeting (No WebEx)

- More in depth website auditing for SEO, Ranking Words, Backline profile

ROI

- Great email campaign ROI

- Website updates and promotion since the move to HubSpot in 2016 has led to more leads and conversions than in company history

- Website views and social impressions have more than tripled since using HubSpot

Makes it easy to manage your digital marketing all in one place

Feb 02, 2016
5/5
Overall

4 / 5
Ease of Use

5 / 5
Customer Support

5 / 5
Value for Money

Comments: We investigated HubSpot as a way to help us be more efficient in managing our client's digital marketing efforts, which had become time consuming using multiple different platforms. With HubSpot, we're able to keep everyone focused on the same goals across the various channels (email, blog, social, PPC) and view the results all in one place. Better yet, it gives us a platform where we can collect all this information on a contact and company basis, making it easier for us to see the interactions we're having with a single contact across the board. Reporting has become easier, and it's much easier now to make an impact with our marketing efforts with everything centralized.

Pros: The system is pretty intuitive, more so than other platforms we've used. You don't need to learn multiple platforms (different email clients like MailChimp, Constant Contact, etc, plus WordPress, Blogger, and all the social outlets), just keep up with the one and launch everything from the same place. There are helpful guides along the way that ensure you're following best practices, and warnings when you're not. We are heavy users, ultimately deciding to become a HubSpot Certified Partner Agency due to the efficiencies and value. Much easier than other marketing automation suites we've used in the past, including Marketo and SalesFusion. And if you do need help, their Support line is phenomenal, incredibly personable and willing to take the time to help.

Cons: As with most applications, the software can be a bit "hinky" sometimes, getting hung up or taking too long to process. Usually they flag the situation though, so you know what's going on and that they're working on it. If there's no flag, we report it, and they get someone working on it right away - nice to be taken seriously. The reporting generally requires that we need to take screenshots instead of using the ppt that the system auto-generates at month end - it's just not detailed enough for most of our clients. Sometimes it's difficult to keep up with all the system updates/upgrades, so be ready to invest some time in the training or find a partner to help.

Non-Profit Excels with HubSpot

Nov 24, 2014
5/5
Overall

5 / 5
Ease of Use

4.5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I like that HubSpot practices what it preaches. They educate customers (and the public) in inbound marketing techniques, the very techniques they're using themselves to earn customers! The product itself is easy to use and intuitive. Whenever we think up something we want to do (a specific tactic or approach), we always know that HubSpot can accommodate that idea. What I like best is the seamless way in which we can manage all of our blogging, website, social media, and enews all in one platform and see all of the analytics in that same place. Everyday we are logging into Hubspot to schedule social media posts, blogs, edit automated workflows, and more. Other staff use the tool for a monthly touchpoint email they send to their lists of contacts. And weekly, we send our FatherSource enewsletter from within HubSpot using the email templates. Further, HubSpot integrates with our Salesforce CRM, and provides valuable information to our sales staff, which can help them better help our customers/potential customers. We assign leads that come through HubSpot and feed into Salesforce for personal follow-up from NFI staff.

Cons: As for what I like least: nothing! Seriously. We couldn't be as successful as we are today without this tool. We have two people managing our marketing and Hubspot acts as a third person. Before HubSpot we were using Constant Contact, The Raisers Edge contact database, Blogspot, and Blackbaud Net Community for our website, and posting separately on twitter, Facebook, and linked in. Now we can do all of this in one place! If I had to choose one thing I like least, it's that there is a not a plug-in for drafting, distributing, and monitoring press releases and incorporating them into overall marketing campaigns. I think HubSpot could help us be more efficient in this way. Fortunately, this deficiency isn't not really a major concern for us.

Recommendations to other buyers: I suggest considering all of the marketing tasks you and your team does on a weekly basis and evaluate whether the tool you are considering can a) save you time and b) allow you to report on all of your work in one place. HubSpot saves us tons of time, because all of the aspects of any campaign are located within one system. There's no jumping around to disparate systems to complete tasks and measure success. Also, be sure thats it's easy to use for anyone in your office, even those who are less technology-savvy.

Capterra loader

I worked with clients of our marketing agency to integrate HubSpot & optimize it's usage for them.

Dec 14, 2017
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: It's fairly easy for anyone with moderate tech skills to get up and running with HubSpot, and it produced noticeable improvements across virtually all commonly measured key performance indicators for our customers. Integrating HubSpot was relatively quick and easy, and we were able to work with our clients to launch basic customized user content on their websites within a few days. Their all-in-one inbound marketing software is also quite flexible and scalable, so our clients were able to steadily build out more campaigns and customized user content as they were able to dedicate more time and resources to using HubSpot. It's also worth mentioning that there are multiple pricing tiers which have vastly different features depending on the price, and the bulk of my experience was with the 2 highest pricing tiers (Professional & Enterprise), so lower pricing tiers aren't nearly as robust, and probably wouldn't be nearly as scalable or effective, but you can always upgrade to higher tiers should you need additional functionality. There is even a free tier with minimal functionality that newer users can try out at first, and then upgrade to the higher tiers if they think that it's worthwhile.

Cons: The various types of rules for serving automated content to users are good, but it's impossible to build out more complicated rules that involve using multiple criteria to create more complex user flows that branch out based on differing user behaviors. It would also help if there were a way to create new automated content campaigns in bulk using different criteria somehow, like filling out and uploading an Excel template or something like that.

Overall: It allowed us to quickly implement user-specific content for our clients' websites.

I have used the Hubspot Marketing tool for B2B Marketing activity to generate business.

Mar 12, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money

Pros: With Hubspot Marketing, We have built deeper relationships by sharing important updates about our services to get the prospect to a sale-qualified lead. The deeper insights on every prospect/lead has always guided us to know what the marketing qualified lead is expecting from us, and we have adjusted our campaigns to make the most of it.

With Hubspot, all the campaigns(social media, email) are very easy to create, manage and quantify the results. There is very minimal effort needed from the developer stand point. The only work needed is with creating the UI's. The templates for each of the campaigns are fully responsive(adjusts to every screen- mobile, tablets & desktops) and customizable as well.

The tools helped us in getting additional traffic to the website, blog and landing pages. at the same time, we have nurtured the leads with the targeted campaigns, and made them Sale Qualified Lead.

Cons: The pricing of the tool is way above our budget initially, but once the leads started, we did not bother very much about the pricing.

We have about 6 domains for each of the service offerings by our company. Somehow, the Hubspot Tool do not support multiple domains with the same pricing, we have to take additional subscription for each domain.

We have tried reaching out to support team from Hubspot as well, but they did not have much of offer.

HubSpot evangelist of 2+ years, but still critical.

Feb 08, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: My favorite thing about this software is how intuitive it is, overall. Many people purchase HubSpot and are able to hop right in and start using it. HubSpot offers a wide range of help videos, documents, and certifications to get users comfortable with the platform.

While it's generally easy to use, it's still a powerful tool with a learning curve. Many people will get the basics and can work it just fine, but it still takes experience and finagling to get full use out of this investment.

For marketers looking for a powerful tool, but don't have a ton of time to learn it, HubSpot is a great option.

Cons: Their reporting can use some work. Even people I know who *work* at HubSpot would agree with me here.

They have a fairly robust reporting tool, but you have to purchase the add-on.

The reporting you do receive with the tool is alright. Gets you what you need, but if you're an experienced marketer whose constantly digging deeper, you always have to use other tools (Google Analytics, FB ads, Databox, etc) to get the information you need.

Overall: HubSpot is a great one-stop-shop for all your automated marketing strategy needs. You can do social media, content creation + publication, blogging, email marketing, and more from just this one platform.

If you want a tool that "does it all," HubSpot is a great option. Just make sure you know it's worth the investment it's not cheap!

A Really Excellent Inbound Marketing Tool

Oct 04, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: HubSpot's a very robust tool. It contains a lot of apps that all speak to each other, which is really great if, like me, you're on a very small marketing team and have to prioritise time as much as possible when you're responsible for so many different tasks.

The content optimization tools are excellent (in-post SEO help, campaign strategy tools, keyword difficulty/traffic info). The automation functionality is also stupendous and there are various opt-in/opt-out capabilities so that you can really tailor the UX of your lead generation to fit your persona's buying habits, THE LAW, and your own company ethos regarding data collection.

What I will say to those considering HubSpot for their own organization is to use as many apps as possible and "go all in" - otherwise inbound isn't going to be as effective as you want it to be.

Cons: I'd love to see improved cross-domain functionality in the Enterprise edition. It'd be great to monitor keyword results on multiple subdomains as opposed to just the target domain.

I also look forward to the social monitoring functionality moving beyond Twitter.

While there are a lot of resources available (the academy, community, email support) the learning curve can be steep for those on the start up program who don't get a designated account manager.

HubSpot is our All-in-One Platform

Jan 17, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I use HubSpot for a good portion of our Marketing. Emails, landing pages, social media, website tracking, contact lists, etc. It has been super easy to use and I LOVE all of the resources they provide. There is always something new to learn - not only about the product but they also provide helpful material on Marketing and Sales. We use Salesforce as our CRM and haven't had any issues synching the 2 products. A big selling point for us was the ease of use - we don't need to outsource any coding work to build landing pages like we did with other products.

Cons: I have no big issues with the software. It is expensive but we use it every day so we see the value. As with any product, there are things I wouldn't mind seeing added or changed but no deal breakers here.

Overall: We had previously been using another platform for our web tracking, emails, content, etc. but found the product confusing and very pricey for the features we were actually able to use. We do not have a lot of coding experience in our department and wanted something that was easier to use and would allow us to do everything all in one spot. Enter HubSpot! We have been users of HubSpot for over 6 months and are very happy with everything it has to offer. Customer service has been top notch and we haven't really had to contact them for much since everything is pretty easy to use and there is an endless amount of articles, blog posts, etc on anything and everything to help you learn the product. We could have probably done without the expensive onboarding as I think we would have been able to learn everything through the training videos, articles and tools. However, this addition might be helpful for other organizations -- I am just one of those people who tend to learn how to do things through my own research and trial and error. I use HubSpot at work every single day!

HubSpot Marketing is the Only Way to Go

Aug 28, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: HubSpot Marketing is a great software to use. There are many different aspects of marketing - social media, email blasts, work flows, custom contact fields, lists, website design, etc. - that you can create in HubSpot. HubSpot having so many aspects of marketing is a great thing because they all are in sync with each other under the same platform. For marketers that dig deeply into analytics and metrics, having everything integrated under one platform is super helpful. Not only that, most popular marketing tools have integrations built with HubSpot. I can confidently say that HubSpot is the reason our marketing department functions. And any time we have a problem, it's very easy to get HubSpot on the phone for support. I can't wait to see what additions HubSpot will add next to their marketing tools!

Cons: HubSpot can be as simple or complex as you'd like it. The more complex you get, the more difficult it can be to achieve the result you want. Workflows and back-ends of their website builder can get very complicated very quickly if you don't know what you're doing. HubSpot does have a rather large resource center with walk through videos, so anyone can learn it. Just take the time to learn what you are doing beforehand.

Overall: Awesome! My favorite overall marketing tool.

Capterra loader

Advanced Marketing Tool that is Decent and Effective.

Oct 11, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Since marketing is vital for every organization, HubSpot for the last many years has improved our market share significantly. What I like most about HubSpot is that the vendor is always on the market, looking out for new customers' needs, and hence, bringing new updates and improvements. This platform supports SEO, where it has advanced features like adding of photos, and this improves the process of marketing in our organization. HubSpot is very functional, with many features, where for instance, one can schedule corporate email deliveries. I like HubSpot other than any other marketing tool.

Cons: I think HubSpot is just but perfect. These people seem to understand the need of their customers. However, the only issue that I thin they should focus on is failures when they are updating it. Eventually, we all need the update, but it should be scheduled so that the users can be prepared to avoid breakdowns.

Overall: HubSpot has significantly assisted our marketing department reach out to many customers in the market. It has numerous features, which makes its form of advertising and marketing unique from other tools. It is a perfect tool to manage the website of organizations, and therefore, any other person who want their business marketed should think about implementing it. It takes less time to deploy, and support feedback from the viewers/audiences.

It is nice to know whether the person to whom you have send mail has read it or not.

Apr 17, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: No Coding required: They have all the tools at the same place this makes it easy to use. Even the person who doesn't have knowledge of coding can use it. This is user-friendly due to its social media-like interface

Official Blog: They have an official blog on which they have explained how to use. Any beginner can learn from there.

Free Trail: Unlike their competitors, they provide a one-week free trial.

Cons: Annual Billing: They charge contracts annually. It is difficult for a small enterprise to pay annually.

Premium Technical Support: If you need ongoing technical support then you have to pay for it.

I would say that it would be best to be able to pin any task to the top of the page instead of only making it notes that can be pinned

Overall: I feel that our goals as a team are being met a lot more quickly because of HubSpot. We are able to track what we are doing and keep each other informed with how detailed the history is on our customers.

Just because of Hubspot it is easy to create accounts of customers, and directly communicating them through phone and email.

Vendor Response

by HubSpot on April 21, 2018

Hello Siddhant!

Thank you for taking the time to write this review - it's great to hear you've gotten such great use out of the product!

I'm glad to hear that you have found the software so user friendly and easy to use! Do you find that you refer to the blog a lot when you have questions about the product?

As far as room for improvement - I would love to hear more about the various issues you have encountered. When you refer to 'Premium Technical Support' do you mean Web/Phone support that requires a paid product or the Designated Support we offer for an added price?

If you are open to continuing the conversation we would love to hear from you at the email address provided.

Thank you again for the review!

Customer Service & Training is Tops!

Nov 22, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: SEO features to maximize organic search results and keep an eye on keywords within content.

Email marketing for events while using the contact database (integrated with Salesforce)

Landing pages are nice and easy to use.

CTAs are easy to manipulate and modify coding.

Templates are useful.

Blogging platform is really nice and the automation associated with social postings saves so much time.

Cons: Media library for content, images, and uploads gets super messy and unorganized. It would be great if this could use a better user interface for quicker and more efficient use.

Landing pages and custom templates require too much developer/coding knowledge. We wish there was an easier way to create templates from scratch or integrate with SquareSpace/website platform to create consistent branding without coding requirements.

Overall: I love HubSpot. The HubSpot University made trainings super easy and I feel like a pro. Being extremely comfortable in the system is important to maximizing our features and benefits. I especially like the speed of response when interacting with customer service.

The SEO, website tracking and social integrations are very beneficial and our Salesforce API is integrated for lead scoring.

Recommendations to other buyers: We suggest taking the HubSpot University training courses and tutorials. They are super helpful and once you have mastered the courses you will be able to navigate and utilize HubSpot in a snap!

I can't imagine doing my job without HubSpot

Nov 04, 2015
5/5
Overall

5 / 5
Ease of Use

5 / 5
Customer Support

5 / 5
Value for Money

Comments: I've been using HubSpot in different roles at different jobs for over 3 years now and I still can't speak highly enough about it. I use HubSpot every single day to post blogs, manage campaigns, track email engagement, and more. Now, we've even started to build sites in the HubSpot website builder for our clients and are rebuilding our company site in HubSpot as well. I've tried other tools and while some may say with HubSpot you're somewhat "stuck" with their selection of tools...that's fine with me because they're truly the best!

Pros: Their blog optimization tools are invaluable and the tracking and analytics are fantastic. HubSpot is so easy to use and they provide so much great training and support as well. Plus, they're constantly improving it and adding on. For example, they recently added additional reporting options, paid ad tracking in the ads add on, and more. We also use the CRM and it's really great because it's finally a CRM designed for ease of use by salespeople. So many CRMs are designed to give upper management the reports they need but are so difficult for salespeople to use and use well that it defeats the purpose. Anyway, HubSpot is awesome and I honestly can't imagine doing my job without it.

Cons: There are some occasional bugs especially with the new WYSIWYG/WYSIWII editor but support is always super responsive and can usually help remedy any issue quickly and easily. My one con for HubSpot used to be that their reporting left a lot to be desired but now with the new reporting add on that's not really true anymore. I guess the only con I would have with HubSpot is that it does take time to get started and get going with content. It's a full time job to manage content and marketing in HubSpot so if you can't dedicate time and resources to the tool - don't think it's going to just magically make your marketing better - especially not over night. If you understand that then I have no cons!

Good for SME

Oct 04, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I like HubSpot for the great variety of options they offer for inbound marketing. It is easy to see your website stats in HubSpot, and you can even create your entire website here, which makes integration even easier. Inbound marketing is about creating valuable content for your visitors and customers, and the HubSpot blog section does a great job guiding you in creating that perfect blog. Also creating a landing page is breeze. But the greatest aspect about HubSpot for me is creating workflows. With a workflow you can connect everything you created, based on time or actions. For example, you create a blog article with a call-to-action (CTA) button. If clicked, the visitor can leave his email address and receive a nice PDF. All actions are recorded: the pageviews, the clicks, the email address. Also everything can can trigger a next action. With the email address, you can add multiple emails that are sent to your (now) Marketing Qualified Lead, followed by an offer. The type of emails can be different if the mails aren't read or links aren't clicked, etc. Also a plus: support is always there to help you out.

Cons: I think HubSpot is a really nice all-in-one inbound marketing tool for SMEs. For enterprises, the statistics may be insufficient. Also, you pay per year, which may not be what you want. Most, or all tools offered in the HubSpot suite can be found for free somewhere else. So if you are only looking for a couple of features that HubSpot offers, it might not be the perfect solution for you. HubSpot doesn't excel in each functionality individually.

Hubspot CRM and Marketing is the One-Two Punch our business needed

Apr 13, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ease of use. Sales and Marketing teams won't adopt a new platform that is difficult to use or adds more time to their day. Thankfully, Hubspot is so much easier to use than our prior CRM and Marketing tools our teams were excited to switch.

Cons: Not necessarily a con, but to implement a quality CRM and Marketing solution it takes time. Thankfully, Hubspot is there to help you along at every step of the journey. Make the most out of your time with the Hubspot team by implementing action items between calls - not during. As we discussed inbound strategies with Brittany, our dedicated Implementation Specialist at Hubspot, we made a point to put those items into action before the next scheduled phone call. This not only allowed us to review and tweak our own strategies, rather than discuss the specifics of general implementation, but we ended up with more time to discuss strategy and big-picture initiatives.

Overall: Hubspot is more than just a great sales and marketing software platform, it's a solution surrounded by the greatest knowledge sales and marketing hub (Hubspot Academy) and by the smartest and most helpful implementation, account manager, and support people in the business.

Implementing Hubspot was the One-Two Punch our business needed. It aligned our sales and marketing efforts and delivers detailed sales and marketing metrics. We now have the needed information to manage the growth and success of our business thanks to Hubspot.

Recommendations to other buyers: Hubspot Ads is a great tool for measuring the effectiveness of your SEM campaigns making Hubspot a great one-stop shop for managing digital marketing activities. The new website analytics reports are simple to understand and nicely integrated into the the sales and marketing reports within Hubspot.

Hubspot marketing: Mired in the past and too big to be agile

Jul 19, 2017
3/5
Overall

2 / 5
Ease of Use

2 / 5
Features & Functionality

4 / 5
Customer Support

1 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Unfortunately for this really good company time seems to have passed them by. I read everything HubSpot wrote and went twice to a worldwide event - but they don't have much new to say for the SME and others out there are taking over the field.

Cons: Because I loved what I had learned from them I steered our company to a year long, very expensive contract, what I found was a system based on the old days when our tech wasn't as modular and people just wanted a website that works - the basic problem is that they want to own your web turf - they just don't play well with others.

As a modern innovative company we are agile and our software comes and goes according to need - that was not an environment that HubSpot wanted to support - as they are based on the concept that you host your website with them as well.

Its been a while now and we've moved on - its possible some of this has been fixed but I am sceptical they will ever completely overcome these roots. Old school doesn't win out in an agile world.

Overall: I love Capteera - I am NOT a review writer, but sometimes the public just needs to know that something in our innovative world works really well. Alternatively I feel responsible for helping others avoid what has been a bad/disappointing.

experience. Software is too intimate or basic to our lives - it creates true angst if or when it goes wrong, so I reach out to help others and Capteera helps me do that easily and well.

Thanks Capteera for helping us upgrade our world with little stress.

Capterra loader

Great for personal & professional use

Oct 10, 2017
5/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I primarily use the email tracking integrated with outlook, so that is what this will be pertaining to:

1. There is a free version of the software that is not for a limited time (typically 14 days), this allows you to test or use the software with limited functionality indefinitely.

2. Integrating into outlook is easy and emails are automatically tracked.

3. There are notifications on any device I choose to use: Currently, I get a push notification to my desktop and to my phone, this allows me to see when people read or view my emails at all times, but if this gets annoying... (read point 4)

4. Notifications can be muted for specific conversations: If I send an email to 50 people, I don't need to see everytime someone opens the email, specific threads can be muted.

5. The invisible image pixel that loads is not visible: some software requires that you have a footer that states that the email is being tracked, this defeats half of the purpose I am using the email program - *detection free tracking

Cons: Again, this is relating primarily to the email tracking feature, which is integrated with outlook:

1. It can be difficult to find if a specific email was read within outlook (I used to use other software that would show if the email was read when I clicked on the sent email within outlook)

2. There is a limit to the free versions functionality, which isn't really a con but rather an area I like least.

Overall: Precise email tracking and cross-platform anonymous email read notifications.

Hubspot marketing automation basic: Excellent value for small company

Apr 03, 2017
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: 1. All marketing automation and CRM functionality in one software and no need for assembling the software stack for several vendors. 2. Good instructions and content which helps you the be pro in using the software and in inbound marketing. 3. Excellent support.

Cons: Hubspot is one of the most expensive software in the market. Especially if you want to have the advanced features (marketing automation, A/B-testing) of the software.

Overall: We are 5-person startup. We have used Hubspot Basic now 1 1/2 years. We have slowly increased the amount of content in the tool and have been able to attract increasing numbers of customers with inbound marketing.

I'm very pleased with the all-in-one approach where everything you need for digital marketing is in one software. I value as well the high quality content (blogs, ebooks, academy...) that Hubspot produces for general public and for their customers. I have found many valuable tips and tricks from their content.

If you want to use the latest and greatest of digital marketing, you probably have to assemble your software stack from several components. But if you are willing to wait for a while, you can see new features being added to Hubspot after the new concept has been tested and found useful in the market. One example of this Lead Flows (conversion pop-ups) which has been in the tool for a year.

Recommendations to other buyers: You and the key players in your organization should learn the big picture regarding Inbound marketing from Hubspot Academy before buying the software. I see many organizations using only 50 % of the software and getting only 25 % of the benefits because they do not understand the whole concept.

Capterra loader

2 year experience with thispPerfect integrated analytics tool

Nov 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I discovered HubSpot through their blog article. Although I read the reviews about it and I started to use the trail version. After one month I felt very comfortable with the tool. The price is little bit expensive for me. However, when I compared with the other tools, It was totally worth the price.

There is So much to mention but I really want to highlight these areas. The tool is Integrated Digital Platform for Marketing, CRM & Sales. So, it takes care of all the repetitive tasks so that you focus on the proposed areas. Besides, it's a powerful tool for brand visibility.

Cons: I do not see anything negative since the platform is regularly making improvements. However, I would like to highlight one point that I face difficulties when I handle large volume of posts. So, this offers limited possibilities for more advanced customization.

Overall: I have been working with HubSpot for 2 years now It allows a very high ROI,

For example, as it helps you to focus on different areas, I saw an increment in our social media following grow, And not only follower's growth but also the engagement rate.

So, I can recommend this to any other marketing agencies who face difficulties in ROI & Sales.

In future I hope they will have more functionalities for customization.

HubSpot is great for growing into medium sized team like us

Sep 23, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Extremely
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Pros: HubSpot does the trick for our small marketing team. When it comes to blogging, landing pages for webinars and ebook downloads and registrations for events and email newsletters and automated email nurturing, HubSpot works well for us. We don't use all of the features as well as we should but the core features I mentioned above work great. We do also use the campaign feature for everything we create so we can track the effectiveness of our content. It is not perfect attribution, but it does tell us what content is "influencing" who becomes a customer. The integration with Salesforces and the syncing of campaigns to Salesforce helps us track that.

Cons: I don't think the reporting function really tells us what we want to know. Maybe we are not using it properly, but it is not easy to just find out "How many new leads came in for this persona last week." And to compare that number in a month by month trend over time.

Overall: We can track all of our marketing activity in HubSpot. It is really half of our website when you count blogs and landing pages. Perhaps most importantly, the automation of lead nurturing with the workflow features saves us tons of time and allows us to keep leads in the loop and bring them through the buyer journey when ready.

Thought Leaders and Innovators - But it's Not Perfect

Nov 08, 2016
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Full functionality. Exceptional team. All in one place. Company has the right values and is going in a great direction.

Cons: Significant price point that seems to get higher and higher. Software outages that seem to get more and more often.

Overall: Right or not, I think of HubSpot as the innovators in the Marketing Software Technology Space. To me, that means they consistently have the most important functionality and tie it together well. The down side is that I have seen outages in their web hosting, and I think there is a significant learning curve to really get value out of the software. Finally, because they have a dominant place in the market, I think they charge a lot more than competitors. For the time being I'm not sure you can get exactly what you get from HubSpot for a lower price, but you can get REALLY close for pennies on the dollar. I am and remain a HubSpot fan and advocate, but I am not always convinced that they are they best value for the service they offer. They offer huge value, but I'm uncertain that they are the best value for the investment when a client needs a package beyond the $250 / month mark.

Recommendations to other buyers: If you are reading this, you probably should be using some kind of marketing software like HubSpot. HubSpot may be the ideal way to start. After a year, be aware of your alternatives, especially if your contact list is growing. You may stay with HubSpot, or find a way to replicate similar results with a lower software cost.

Why I love HubSpot and why you should love it also

Aug 24, 2016
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: We use HubSpot for the marketing comunication of the agency. All organization use it, in fact, all of us are certified in Inbound Methodology. With HubSpot we are attracting and connecting with our target marketing, using the content as basic fuel of our strategy. Additionally, the tool brings us the opportunity to train our team with all certifications and study resources.

Pros: Content management, It facilitates the creation of any piece of content. From a post to social networks, a blog post, a mailing or Landing Page. Contact management, Because it allows for a total tracking of each user from reaching away until it becomes a client. Also it helps to monitor the life cycle of each contact and creating smart for debugging database lists. Keyword management, I love completely handling the keywords of HubSpot because it helps you to do research, it helps you track and in each publication helps you with optimizing contents. The forms, With smart fields avoid frequent contacts ask the same information and thus helps us limentar our database with additional information about each person.

Cons: Keywords suggestions only work in English and short tail keywords.

Recommendations to other buyers: I recommend using HubSpot brands with long purchase cycles. I do not recommend at retails or massive consumption brands. Yes, they could use some tactics Inbound, which could be implemented seamlessly with other tools. HubSpot is to go all the way, each phase of the Inbound Methodology.

Capterra loader

An Evolving Marketing System for An Evolving World

Oct 23, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Extremely
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Pros: Hubspot is constantly making update to their systems, in all different areas. It's good to see that they are working to improve their processes and build new offerings. The Hubspot Academy and knowledge base are full of useful articles, blog entries, and information about questions you probably will have about all of the things Hubspot can do. Their helpdesk/chat is also helpful when you can get a hold of someone.

Cons: I get emails from Hubspot (who are know for their marketing automation, and who we rely on heavily to automate our emails to what we hope are the right leads) that are not meant for me or aren't relevant to me. They are usually followed up with an "oops we screwed up" email clarifying that something went wrong and I was sent that by mistake. It's a little concerning to see that they screw up with their own system, but they handle it pretty well and in a down-to-earth kind of way that I appreciate.

Overall: Hubspot has helped us automate so many aspects of our marketing, and we are constantly finding ways that we can improve what we are doing with the updates they roll out. They seem to have a good culture in their company and it comes across in a lot of their customer-facing communications.

Capterra loader

The new and easier approach to "old school" collaboration

Apr 19, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Extremely easy to set up and manage. File share and team collaboration in a "mobile" world could not be any easier, though you're miles apart. Additional features are very easy to add!

Cons: The constant customer service "pop-up" can get annoying at times and I've found that even though they are "always" there, 24/7.......they are often "not available".

Overall: Simple, no costly "clients" to download and set-up. Collaborate as an individual yet when additional "eyes" are needed, they can be added in the blink of an eye. Seamlessly and quickly go from prospect to client in a flash. If the company you are eyeing has limited information "searchable"....Hub Spot apparently has the inside scoop and will list C-Level or Influential contacts to cut down on "research".....thus "cradle to grave" is shortened immensely.

Vendor Response

by HubSpot on April 22, 2018

Hello Shaun!

Thank you for taking the time to write this review - we really appreciate your feedback!

I'm so glad to hear that you were able to get set up on HubSpot easily and have found it simple to manage with teams in different regions!

As far as room for improvement - I would love to dive into that issue you noted. When you refer to the customer support pop-up, are you talking about the 'Chat'' customer support feature? In addition - apologies for the confusion on this end - while phone and email support are available 24/7, chat support is not available at all hours (for now).

If you are open to continuing the conversation we would love to hear from you at the email address provided.

Thank you again for the nice review!

Great software, highly recommended but could be improved

Apr 29, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

2 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The import process made switching to this platform an absolute breeze, and the features it comes backed with is great for the per user price.

Its great for marketing, CRM & sales for the entire team and gives a real indebth view into how you keep up to date with clients, its lacking some features notably the ability to track a campaign.

What i do like about this software is the extensive knowledge base, support are a little to get hold of but the knowledge base makes up for this, containing all the answers you'll ever need.

Cons: It has all the basic features of each function you would expect but the features essential for business marketing as paid extras that most enterprise level business would expect to have included.

What would improve this is a project management section so you could track the progress of individual campaigns

Vendor Response

by HubSpot on May 01, 2018

Hello Andy!

Thank you for writing this review - we really appreciate you finding the time in your day to give us your feedback!

I'm glad to hear that your transition onto HubSpot was so easy! I'm also happy to hear that you have found the tools so helpful since becoming accustomed to the software.

As far as room for improvement - I'd love to dig into some of the issues you noted above. First, when you say that support can be a little bit tough to get to hold of, do you find that this typically happens when using email support, phone support, or both?

In addition -as far as your note about project management - have you tried using the "Projects" and "Campaigns" tools within HubSpot? It sounds like they might help you accomplish those goals you are hoping to achieve. If these tools do not meet your expectations I would love to hear why.

If you are interested in continuing the conversation please reach out to us at carl@hubspot.com.

Thank you again for the review!

It's Okay but Have to Pay Extra

Apr 24, 2018
4/5
Overall

2 / 5
Ease of Use

3 / 5
Features & Functionality

2 / 5
Customer Support

3 / 5
Value for Money

Pros: I really like the tracking feature. Ive used this for awhile and its really helpful to make sure important emails are read that way I can follow-up if I haven't heard anything. This is also a great product to track seals and projects that are a lot of money. I can put client information into the deal, the amount of the deal, and track all communication related to the job, and I can track the stages I am in within the deal.

Cons: Support is only available for high paying customers! Support is only community driven and that is terrible when I need a quick answer. It really slows down the work day when I have to reach out to partners within the business to reach out to Hubspot support. Really bad system for support.

Vendor Response

by HubSpot on May 01, 2018

Hello Elena!

Thank you for taking the time to review our software, we really appreciate your candid feedback!

It sounds like you have made great use out of many our sales tools - I'm glad to hear they have helped make your work more effective and efficient!

As far as your comment about Customer Support - are you currently a user of the free CRM? At this time, web and phone support are only available to paid customers in order to keep our free products free. However, the community (which you noted) and the HubSpot Academy resources are available to all.

If you are interested in continuing the conversation, we would love to hear from you at carl@hubspot.com!

Thank you again for the review!

Capterra loader

Fantastic, Robust Platform

Aug 10, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Hubspot is a marketing tool that does everything. As a theological seminary/higher ed institution, we've used it for everything from social media marketing to squeeze page creation to blogging to CRM to email and more. The best part about it is that it allows you to track a person through their entire decision cycle. You can see exactly what content they've downloaded or interacted with, the webpages they've visited, the forms they've filled in, the social media posts they've liked, and so on. This allows you to really understand the contact, which is super helpful when our admissions team has conversations with them. It is the most robust digital marketing suite I've encountered, and I love it.

Cons: I suppose the primary downside is cost. To get all the functionality you need to be as thorough and robust as possible in your marketing activity, it's going to cost you a significant amount of money. In our case, the ROI was worth it, but it is expensive.

Overall: Super robust digital marketing suite/sales tool that helped us increase inbound lead flow dramatically. High cost but also provided an ROI that made it revenue positive.

Customer Service ++

Nov 22, 2016
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: I love HubSpot. The HubSpot University made trainings super easy and I feel like a pro. Being extremely comfortable in the system is important to maximizing our features and benefits. I especially like the speed of response when interacting with customer service. The SEO, website tracking and social integrations are very beneficial and our Salesforce API is integrated for lead scoring.

Pros: SEO features to maximize organic search results and keep an eye on keywords within content. Email marketing for events while using the contact database (integrated with Salesforce) Landing pages are nice and easy to use. CTAs are easy to manipulate and modify coding. Templates are useful. Blogging platform is really nice and the automation associated with social postings saves so much time.

Cons: Media library for content, images, and uploads gets super messy and unorganized. It would be great if this could use a better user interface for quicker and more efficient use. Landing pages and custom templates require too much developer/coding knowledge. We wish there was an easier way to create templates from scratch or integrate with SquareSpace/website platform to create consistent branding without coding requirements.

Recommendations to other buyers: We suggest taking the HubSpot University training courses and tutorials. They are super helpful and once you have mastered the courses you will be able to navigate and utilize HubSpot in a snap!

Capterra loader

Got the features, but it's expensive

Jul 23, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Hubspot is a super comprehensive software. I work with it every day and in terms of features, there is very little missing. They are also constantly working to update Hubspot, always adding new value or streamlining existing features.

The features I use the most (outside of just managing contacts) are workflow and forms. Both of these features are very robust. Workflows are easy to build and visually appealing. Forms, again very intuitive to build, edit and embed.

Hubspot also has fantastic help materials and customer support when you are having an issue.

Cons: The Hubspot-Salesforce sync can cause some issues. It can be clunky and frustrating to work with.

I'd also like to see some easier ways to customize the look of forms on non-Hubspot hosted webpages. Currently it has to be done with CSS, which if you're familiar with it is straightforward. If you're not I could see this being a big pain point.

Workflows do have a size limitation in terms of if-then branches. This can be irritating sometimes.

Hubspot is based on number of contacts, so it gets very pricey as you acquire new and hold on to old contacts. This is the main reason we have considered switching.

Overall: It does streamline marketing automation processes, which is what it's supposed to do!

Lets One Marketer Function as a Whole Team

Aug 09, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I love the simple UI, and the fact that the company provides such detailed online training documentation both for the product and for inbound marketing in general. Hubspot really is a partner in the success of our company, with awesome support staff and helpful account managers. They have a great onboarding process that will leave even an inexperienced market feeling capable and competant.

Cons: Hubspot is designed to be used by anyone, so once you start getting fancy on the code, you start running into problems where Hubspot defaults try to override your customizations. You can work around it, but it's clear that it wasn't built for this purpose.

Overall: Hubspot is an incredible tool that makes it easy to handle all of your marketing tools in one platform. It is so awesome to be able to log in and update my blog, check on my stats, track my progress to goals, post on social media, update my website, and check SEO all in one spot. It majorly increases my efficiency, I don't know what I'd do without Hubspot.

Recommendations to other buyers: The more you know about inbound marketing, and the more you follow this philosophy, the more you'll get out of Hubspot. When you sign up with the platform, commit to learning about inbound marketing as a whole, and how it applies to Hubspot.