--- title: "Lemax Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Lemax Software - reviews, pricing plans, popular comparisons to other Reservations products and more." source_url: "https://www.capterra.com/p/117668/iTravel-Software/" page_type: "product" language: "en" publication_date: "2026-09-29" --- # Lemax Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 29, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Lemax ## What is Lemax? Lemax is an end-to-end back-office software solution for mid to large-sized tour operators and destination management companies. Its web-based platform automates the entire workflow - from supplier and partner management, product creation, sales, and operations to finance - thus transforming the travel company's processes. ## What is Lemax used for? [Reservations](https://www.capterra.com/reservations-software/)[Tour Operator](https://www.capterra.com/tour-operator-software/)[Travel Agency](https://www.capterra.com/travel-agency-software/) Top alternative Featured Overall rating Based on 14 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $10000 Per User, Per Year Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Lemax?[Manage this product listing](https://www.g2.com/products/lemax/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Lemax 4.3 (14) VS. [4.8 (529)](https://www.capterra.com/p/163474/WeTravel/reviews/) Starting Price $10000 Per User, Per Year Starting Price $79 Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.1 (13) Ease Of Use 4.7 (529) Value For Money 4.3 (9) Value For Money 4.7 (503) Customer Service 4.5 (13) Customer Service 4.8 (523) ## Lemax alternatives [4.7 (474)](https://www.capterra.com/p/178518/Bokun/reviews/) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [4.5 (237)](https://www.capterra.com/p/122690/Rezdy/reviews/) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [4.7 (796)](https://www.capterra.com/p/142459/Peek-PRO-Tour-Operator-Software/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.7 (1,132)](https://www.capterra.com/p/135106/FareHarbor/reviews/) Starting price $0.01 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/117668/iTravel-Software/alternatives/) ## FAQs about Lemax Overview ### Which roles and teams benefit most from Lemax? Lemax is most used by travel company executives, including general managers, managing directors, founders, owners, and presidents, who oversee commercial performance and business operations. Operations managers and project managers use it to coordinate workflows and delivery, while commercial and destination management teams manage travel products, supplier arrangements, bookings, and customer-facing services. Answer based on 13 reviews Overview ### What company size and specific industries is Lemax built for? Lemax is designed for inbound tour operators, outbound tour operators, and destination management companies. It fits businesses in the travel and tourism sector that manage tours and destination services, including organizations serving leisure, group, and corporate travel markets. Features and Usability ### What are the key features of Lemax? Lemax offers travel management with booking management, reservations management, and a central reservation system. It also includes CRM and client management, itinerary creation, package creation, and quote and estimate tools, plus inventory management, supplier management, pricing management, reporting and analytics, payment processing, and third-party integrations. Integrations ### Which third-party tools and platforms does Lemax integrate with? Lemax connects natively to Galileo and WordPress. Getting Started and Support ### What training and onboarding options does Lemax offer? Lemax provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars cover scheduled group learning, documentation offers written reference, and videos provide self-paced viewing. Getting Started and Support ### What customer support options does Lemax offer? Lemax provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, 24/7 Live Rep, and Chat. User feedback on support quality is not available here, so no claims can be made about response times, helpfulness, or common frustrations. ## Features AI summary Based on 5,388 Reservations reviews Capterra reviewers highlight these as the features buyers care about most when choosing reservations software: - **Online Booking** (**65%** of reviewers rated this feature as critical) - **Booking Management** (**60%**) - **Calendar Management** (**56%**) Lemax supports **Online Booking** and **Booking Management**, so businesses can accept reservations digitally and keep booking details organized in one place. However, it does not include **Calendar Management**. Instead, it offers other important capabilities that reviewers also value, including **Payment Processing** (**51%**) and **Customer Support** (**46%**), helping businesses manage transactions and respond to customer needs efficiently while giving teams a clearer way to handle day-to-day reservation operations. Activities Booking Allows businesses to offer customers reservations for a variety of activities. API Application programming interface that allows for integration with other systems/databases Booking Management Create, update, and manage bookings, itineraries, and reservations Booking Notes Keep notes on the specifics of a reservation including customer information and special requests Central Reservation System Update and maintain information on inventory and rates to manage guest reservations in real time Client Management Manage contact details and communication with clients Lemax 40 features ### All Features - Activities Booking: Allows businesses to offer customers reservations for a variety of activities. - API: Application programming interface that allows for integration with other systems/databases - Booking Management: Create, update, and manage bookings, itineraries, and reservations - Booking Notes: Keep notes on the specifics of a reservation including customer information and special requests - Central Reservation System: Update and maintain information on inventory and rates to manage guest reservations in real time - Client Management: Manage contact details and communication with clients - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Support: Provide online support for your customers through live chat or help desk functionality - Data Import/Export: Import and export data to and from software applications - Discount Management: Track products that are for sale at a reduced price or part of coupon promotions - Document Management: Store, manage, and track all electronic documents in a centralized location - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - GDS/OTA Integration: Global distribution system used by online travel agencies to track availability and manage reservations - Group Reservations: The ability to reserve times in groups. - Inventory Management: Track and manage inventory levels to maintain proper supply - Invoice Management: Captures invoice data and maintains comprehensive records for auditing and reporting purposes - Itinerary Creation: Planning and organizing a detailed schedule or plan of activities for a particular event, trip, or project - Multi-Currency: Manage and handle various international currencies - Multi-Day Booking: Bookings that last more than one day - Online Booking: Book meetings and appointments through a website or digital platform - Package Creation: Sell multiple products or services together, as a set - Payment Processing: Accept, record, and reconcile financial transactions - Price/Margin Management: Track and manage the profit margin between the cost of a product and its selling price. - Pricing Management: Tool used to determine accurate pricing and product eligibility for borrowers - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Quotes/Estimates: Generate quotes or estimates for customers - Rate Management: Track/optimize rates in relation to usage - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Reservations Management: Manage the entire lifecycle of a reservation, from the initial booking to the actual service or event - Sales Pipeline Management: Pipeline view and tracking lead status - Supplier Management: Manage all supplier data and operations - Third Party Booking: Allows bookings to be made through a third party service - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - User Management: Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks - Vendor Management: Ability to track and store all vendor-related information, such as contacts, services offered, terms, etc. - Website Integration: Seamlessly integrates with 3rd party websites - Website Management: Built-in website builder or integration with third-party site --- Get Advice We can help you find the software with the features you need. Features 4.1 (9) 4.1 Based on 9 reviews ## Pricing Value for money 4.3 (9) Basic $10,000 Per User,Per Year Value for money 4.3 (9) 4.3 Based on 9 reviews ## Integrations [ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Galileo](https://www.capterra.com/p/154050/Galileo-IPM-Suite/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (13) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (13) 4.5 Based on 13 reviews ## User reviews Overall rating 4.3 Based on 14 reviews Filter by rating Counts reflect reviews available in this feed. 5(7) 4(6) 3(0) 2(0) 1(1) Mentioned topic Recent reviews first, then most helpful RE Reviewer Managing Director Used the software for: 3-5 years ### "Excellent Web-Based Operation System for DMC" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 15, 2020 Using Lemax we got speed, efficiency, flexibility and accuracy in serving our clients. Pros The ease of onboarding and integration with maximum support was very helpful to kick-start rapidly. Setting up Special Offers is practical. Available triggers make the system fully automated. Cons We are bracing up for a fully mobile optimised front-end. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. HE Hannah-Jane E. Group Project Manager Used the software for: 1-3 years ### "We have a booking system that we can trust again." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 15, 2021 From the start it genuinely felt as if we were working with Lemax as partners and striving for the same goal. We were able to be open and honest so much so that it often felt as if we were working for the same company. This partnership and the genuine trust enabled us to implement Lemax within six months of signing contracts and has continued strongly and effectively since our go-live. Pros The modular structure of Lemax meant that we were able to start 'simple' and implement the key things that we needed to get the system up and running but with the confidence that we would be able to build on this foundation and add more features and functionality in line with our project plan. There is a strong element of flexibility and user-customisation within Lemax which was key for us, there are things that we can change and manage in-house without having to request changes from Lemax support. For example, Custom Fields, Service Types, Agent Commission, User Views. Little did we know how vital this would be in using Lemax to manage the COVID-19 crisis effectively in the system without relying on multiple spreadsheets and list. Cons The main area for improvement in Lemax from my perspective is the reporting functionality. You can get all of the information out of the system but this is not always quick or simple and a lot of extra work is required to effectively extract, combine, calculate and present the information that we need. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer President Used the software for: Less than 1 year ### "Lost my investment on this software. Don't recommend." 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 March 28, 2019 Because of the complexity, I discontinued the use of the software and later it was deactivated by them. I emailed Mate to requested to activate my account and see if there has been any changes but he didn't reply. Pros Tour cost calculation for various group sizes. Cons The itinerary builder is the worst. Pasting the texts from the word and formatting is a real pain. The coders have to do everything for heading, indent, paragraph spacing etc. and you have to pay for each customization. The software did not have the feature of creating of rooming chart and had to pay to build one but that also has limitation. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Jason B. General Manager Used the software for: 3-5 years ### "Great Travel Agency Software!" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 13, 2018 Generate itineraries and price quotes quickly and accurately. Generate Receipts and have insights into bookings and accounting. Pros The days of making itineraries for clients are gone! If you can't generate itineraries and quotes quickly and accurately you can't compete. LEMAX and their "iTravel" Software has been essential for helping our travel business to grow. It has so many features and can help us to automatize many aspects of our business. Cons Well it is very complex and therefore takes a lot of work to set up. It has definitely not been an easy implementation process, but the LEMAX team has been there to help us every step of the way. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Founder / CEO ### "iTravel Review" 5.0 July 17, 2014 I was working in the travel industry in Costa Rica for 8.5 years before I decided to start my own company, so I knew what was needed to start a successful travel agency. I knew how to do sales & marketing, website and the operations ' the only question was if I could find a system to help me with our data entry and custom made itineraries. I found iTravel online within the first two weeks of starting the business and without doubt this has been the most integral part of the process. Anyone can build a website and we have lots of experience in the Sales & Operations side of a travel agency, but iTravel and the ability to custom build our itineraries was the most crucial part of putting this all together. It isn't perfect, but it's pretty close and we are very happy with it. From the start the system has been just about everything we needed, but the ability, willingness and flexibility from Lemax to customize it even more for our specific company has been amazing. It is incredible how much we are able to customize someone else's system to our specific needs. IMPLEMENTATION: The information provided and the personal training sessions were immensely helpful as we got started. As mentioned before, the more we played in the system the more we wanted to customize things and Lemax was always willing to do it. USABILITY: The iTravel system isn't perfect, but it's pretty darn close. Overall it has been very easy to add rates, build customized itineraries and run reports in the system. We LOVE how much we can customize the itinerary itself to the custom fields we use in the background to track things. The ability to create and save templates is a HUGE time saver. It would be useful to find a way to integrate it with Quickbooks. I think that could be a huge opportunity for iTravel and the clients (including us) would love it. The ability to customize your dashboard would be nice too ' display graphs of certain metrics we track as opposed to the standard graphs that we are all shown. SUPPORT: The ability to customize the system to our needs has been incredible. It's always scary to work with an online company you've never met and that is so far away, but we are so glad we found them. In any business customer service is the most important part of the job, and great customer service can be hard to find in any culture and any country. We've had constant questions and requests and the service we've received from Lemax has been nothing but outstanding. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Managing Director Used the software for: 3-5 years ### "Lemax - Travel Agency Software" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 December 11, 2020 Very good, we live on the other side of the world ( New Zealand) to head office Lemax our time zones are not ideal, but we found their service and support excellent, particularly in the implementation and training phase. Pros Comprehensive tool covering all aspects of our tour operations. Great reporting features, user friendly functionality. Cons Lemax software Licensing model is a barrier to entry for smaller business wanting to get started and perhaps a subscription model maybe more acceptable. Easy Integration of leading CRM systems would be an excellent advancement. I believe this is coming Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Operations Manager Used the software for: 3-5 years ### "Very user friendly product with an amazing support team." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 June 19, 2018 We improved our operational efficiency and icreased the ability to sell Online to B2C and B2B customers. Pros Lemax support team never fails to assist. They continuously develop and provide solutions for the customer - an ever evolving system. Implementation was one of the smoothest we have ever been through. The entire project was effectively managed from their side and only handed over once us (customer) was completely satisfied. Cons After the implementation, there were some specific issues that bothered us, but implementation and support teams took the effort - at the end, everything were solved so I found no negative factor at all. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Commercial Director Used the software for: Less than 1 year ### "Great tool, with a lot more features than what I expected" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 23, 2018 Pros I found this system very easy to learn and to implement. The learning process was very easy and the people that teach you are great, with great disposition and patience to teach you. The system has many more capabilities that what I expected, more options to help you have lots of information and data to make reports and evaluate your sales. The support has been very helpful we have gotten responses very fast to all of our questions, even with the very large time difference. I have very high expectations about how this system will help my business thrive and develop. It was definitely a wise investment. The possibility of clients to access directly to make inquiries and check cost of services. All of the B2B functionality. Cons I think I would really like the idea of making changes in a way that we can replicated to other markets without having to make them one by one. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Operations manager Used the software for: 1-3 years ### "Great Investment" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 27, 2018 We solved our biggest challenges of doing manual calculations and creating quotes, invoices manually. Lemax increased our operational efficiency! Pros Lemax is easy to use and a time saver. The implementation was fast and the support staff excellent with training us on how to use the software. Support is great. Any question is answered within a day if not the same day. Cons I have no special remarks regarding the use of this software or support services. User interface could be prettier. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Owner and Manager Used the software for: Less than 1 year ### "Lemax software provides flexibility which has given our company significant value in daily workflow." 5.0 July 6, 2018 Pros Software provides all range of benefits, but I would like to point out the ability to add ad-hoc items. This feature is one that provides a huge value for my business, and I find it enormously important. Cons At the moment, Lemax does not have a full CRM functionality. I consider that a con, but on the other hand I believe they will resolve this issue in the near future, since they're very aware of clients needs and requirements. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/117668/iTravel-Software/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.