MarketSight

MarketSight


4.5 / 5
3 reviews

Who Uses This Software?

Syndicated Market Research Firms, Full-Service Market Research Firms, Management Consulting Firms, and Corporate Market Research Departments.


Average Ratings

3 Reviews

  • 4.5 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 3.5 / 5
    Customer Service

Product Details

  • Starting Price
    $119.00/month/user
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • MarketSight
  • www.marketsight.com/
  • Founded 2006
  • United States

About MarketSight

MarketSight offers a cloud-based data analysis and visualization platform and professional design services that empower researchers and data analysts to discover and share key insights within survey data to drive business decisions. MarketSight seamlessly integrates with all major survey platforms and data formats. It is an intuitive and robust reporting solution that offers the unique ability to easily collaborate with colleagues and enterprises anywhere in the world.


MarketSight Features

  • Association Discovery
  • Compliance Tracking
  • File Storage
  • Forecasting
  • Multivariate Analysis
  • Regression Analysis
  • Statistical Process Control
  • Statistical Simulation
  • Survival Analysis
  • Time Series
  • Data Discovery
  • Data Visualization
  • High Volume Processing
  • Predictive Analytics
  • Regression Analysis
  • Sentiment Analysis
  • Statistical Modeling
  • Text Analytics
  • Analytics
  • Content Management
  • Dashboard Creation
  • Filtered Views
  • OLAP
  • Relational Display
  • Simulation Models
  • Visual Discovery
  • Custom Survey URLs
  • Data Analysis Tools
  • Email Marketing
  • Mobile Survey
  • Offline Response Collection
  • Question Branching
  • Question Library
  • Site Intercept Survey
  • Skip Logic
  • Supports Audio / Images / Video

MarketSight Reviews Recently Reviewed!


Has become standard tool for data visualization

Dec 14, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: It delivers terrific cross-tab visualization capabilities, which are key for sharing neat-looking data with internal and external clients. I'm not sure if older versions had data editing functions within the platform as an available upgrade, but I do like that as well - and also, though I have not had a need for them, the dashboard capabilities look nice. We will be experimenting more with those features to see if the upgraded version is worth it for us.

Cons: Rather than as part of an upgrade, I do with that a lot of the data editing capabilities were set in the pro version. It would be a huge time-saver if we could address mistakes right in the platform rather than going back out to clean data and then uploading it again.

MarketSight is a game changer!

Aug 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: MarketSight is custom made for survey researchers. It allows you to upload survey data files easily to its platform, and run analysis on the results with lightning speed. It's very intuitive to use, and only takes a short time to learn. It is especially great for running crosstabs. It has really great customization options, including different ways to highlight statistically significant differences and the ability to net options together quickly.

Cons: No cons to mention really. There are a few things I've thought would make it even better if they integrated them into the platform, but all minor things, and their customer support has been very receptive to new feature requests, which they come out with pretty often.

Overall: MarketSight is a game changer for us! It allows us to analyze data many magnitudes more efficiently than any other software my company has used previously. It also automates tasks we used to do manually, which reduces room for human error and makes quality control much easier. I've worked in survey research for years and never seen a platform so well-designed and custom made for market researchers!

Marketsight

Feb 02, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

2 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
Likely
Extremely
Likely

Pros: Complete data analysis tool starting from data tabulation to reporting

Cons: Little high in pricing also the support