5 / 5 1 review

Who Uses This Software?

Syndicated Market Research Firms, Full-Service Market Research Firms, Management Consulting Firms, and Corporate Market Research Departments.

Average Ratings

1 Review
  • 5 / 5
  • 5 / 5
    Ease of Use
  • 5 / 5
    Customer Service

Product Details

  • Starting Price
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
  • Training
    Live Online
    In Person
  • Support
    Business Hours

Vendor Details

  • MarketSight
  • Founded 2006
  • United States

About MarketSight

MarketSight offers a cloud-based data analysis and visualization platform and professional design services that empower researchers and data analysts to discover and share key insights within survey data to drive business decisions. MarketSight seamlessly integrates with all major survey platforms and data formats. It is an intuitive and robust reporting solution that offers the unique ability to easily collaborate with colleagues and enterprises anywhere in the world.

MarketSight Features

  • Analytics
  • Content Management
  • Dashboard Creation
  • Filtered Views
  • OLAP
  • Relational Display
  • Simulation Models
  • Visual Discovery
  • Budgeting/Forecasting
  • File Management
  • Multivariate Analysis
  • Regression Analysis
  • Reporting/Analytics
  • Statistical Process Control
  • Survival Analysis
  • Time Series
  • Visualization
  • Custom Survey URLs
  • Data Analysis Tools
  • Email Marketing
  • Embeddable Survey
  • Mobile Survey
  • Offline Response Collection
  • Question Branching
  • Question Library
  • Site Intercept Survey
  • Skip Logic
  • Supports Audio / Images / Video

MarketSight Reviews Recently Reviewed!

MarketSight is a game changer!

Aug 08, 2018
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not

Pros: MarketSight is custom made for survey researchers. It allows you to upload survey data files easily to its platform, and run analysis on the results with lightning speed. It's very intuitive to use, and only takes a short time to learn. It is especially great for running crosstabs. It has really great customization options, including different ways to highlight statistically significant differences and the ability to net options together quickly.

Cons: No cons to mention really. There are a few things I've thought would make it even better if they integrated them into the platform, but all minor things, and their customer support has been very receptive to new feature requests, which they come out with pretty often.

Overall: MarketSight is a game changer for us! It allows us to analyze data many magnitudes more efficiently than any other software my company has used previously. It also automates tasks we used to do manually, which reduces room for human error and makes quality control much easier. I¿ve worked in survey research for years and never seen a platform so well-designed and custom made for market researchers!