--- title: "ReferralCandy Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is ReferralCandy the right Customer Advocacy solution for you? Explore 387 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/119331/ReferralCandy/reviews/" page_type: "reviews" language: "en" --- ReferralCandy 4.5 (387) [View alternatives](https://www.capterra.com/p/119331/ReferralCandy/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 16th, 2026 # Reviews of ReferralCandy Ease of use 4.4 Customer Service 4.9 ## Pros and Cons in Reviews LH Lingwei H Operations SpecialistEvents Services, 201 - 500 employeesUsed the software for: 1-2 years. “ReferralCandy has helped us increase customer engagement and acquire new customers through word-of-mouth, all with minimal effort from our side.“ June 27, 2025 CK Christiana K Head of growthHealth, Wellness and Fitness, 2 - 10 employeesUsed the software for: Less than 6 months. “the theme content customisations are a little confusing, it's also a bit buggy and keeps disconnecting from my shopify UI“ February 12, 2025 MC Matthias C NAMarketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months. “Worked with a client to migrate their referral candy to another shopify store and they helped us out a lot!“ February 28, 2025 LH Lingwei H Operations SpecialistEvents Services, 201 - 500 employeesUsed the software for: 1-2 years. “RC is not a pretty big referral company compare with impact, CJ, shareAsale.“ June 27, 2025 SO Sandra O Client and sales supportHealth, Wellness and Fitness, 2 - 10 employeesUsed the software for: Less than 6 months. “My overall experience with ReferralCandy has been positive. While the setup process was a bit challenging at first, the exceptional support I received from \[sensitive content hidden\] made all the difference.“ June 20, 2025 SO Sandra O Client and sales supportHealth, Wellness and Fitness, 2 - 10 employeesUsed the software for: Less than 6 months. “The setup process felt a bit confusing and not as straightforward as I expected.“ June 20, 2025 JT Jen T PresidentRetail, 11 - 50 employeesUsed the software for: More than 2 years. “Referral Candy is easy to set up.“ May 5, 2026 WU Wolf U CeoFood & Beverages, 2 - 10 employeesUsed the software for: More than 2 years. “It is not as instinctive as I would like it to be as far as navigation.“ June 10, 2025 ## Showing most helpful reviews Showing 1-25 of 387 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Peter B. IT and Platforms Food & Beverages Used the software for: 1-2 years ### "Highly Recommended" November 4, 2025 5.0 Pros Very helpful customer support and the site is feature rich. Also in the several years we've been using it we didn't notice any downtime. Cons The menus has some learning curve to it but the customer support team more than makes up for it since they are always willing to help. Review Source JT Jen T. President Retail Used the software for: 2+ years ### "Great program for Friends and Family referrals. " May 5, 2026 5.0 I needed help with updating my account and \[sensitive content hidden\] was super helpful with me today. We had to get on a quick video chat, but were able to get things all worked out. Pros Referral Candy is easy to set up. Everything is pretty obvious and simple enough layout to accomplish most anything. I have had it for years now and it works well. Cons I wish that there was more information with the Suspicious referral alerts. It is very difficult on our end to figure out what the issue is. Review Source Justin R. Co-Founder Professional Training & Coaching Used the software for: I used a free trial ### "They promise exactly what we need. I hope they deliver." November 20, 2020 3.0 Pros The base concept of their offerings is just great. We wanted a simple and automated way customers or others could refer and get rewarded. They seem to be exactly what we are looking for. I am still in the trail and yet to see if work on a large scale, but if they deliver what they promise it will transform our companies growth. I love it's integration with Chargebee (as long as it works). So far the customer support team has been very responsive and that matters a lot to me. \[SENSITIVE CONTENT HIDDEN\] specifically have been helpful. Cons I found the dashboard UI not intuitive and there were glitches once our Chargebee account and Referral Candy were linked saying they weren't linked, but then one day they it solved itself. Unnerving, but hopefully all figured out. Alternatives considered [Tapfiliate](https://www.capterra.com/p/145773/Tapfiliate/)[Referral Rock](https://www.capterra.com/p/139089/Referral-Rock-Software/) Reason for choosing ReferralCandy No need to login for an affiliate to get started referring. Intigration with Chargebee. Price. Review Source LH Lingwei H. Operations Specialist Events Services Used the software for: 1-2 years ### "Easiest referral app" June 27, 2025 5.0 Our overall experience has been excellent. ReferralCandy has helped us increase customer engagement and acquire new customers through word-of-mouth, all with minimal effort from our side. It’s a reliable, scalable tool that adds real value to our DTC marketing strategy. The support team is also responsive and professional. Highly recommended! Pros The best part about ReferralCandy is how easy it is to set up and integrate with Shopify. The referral workflows are fully automated and beautifully designed, which helps create a seamless experience for customers. We also loved the analytics dashboard—it’s straightforward and gives clear insights into performance and ROI. Cons Well RC is not a pretty big referral company compare with impact, CJ, shareAsale. So their function is not pretty fancy. Review Source AF Allan F. Chairman Health, Wellness and Fitness Used the software for: Less than 6 months ### "Chairman of DGE GROUP" January 22, 2026 5.0 Pros The app is indeed very user-friendly and ease to use/configure. What really delighted us was the superior support from \[sensitive content hidden\]. He provided crystal clear guidance and recommendations. Well done - keep it up \[sensitive content hidden\] Cons None for now. We're new user as of now. Hopefully all is good ahead with our Referral pgm rollout in next couple of days. Review Source MA Moises A. Digital Expansion Project Manager Individual & Family Services Used the software for: Less than 6 months ### "Referralcandy works fine" November 17, 2025 5.0 Pros I really like the strong anti-fraud system they use and how easy it is to manage referrals. The support team is outstanding. Innah was extremely patient and helpful, guiding me step by step whenever I had questions. Cons What I like least about ReferralCandy is that a member does not have a single unified dashboard that shows everything about all the campaigns they are part of. It would be great if they could add this, so members don’t have to deal with multiple different dashboard links and get confused. Review Source MO Mario O. CEO Luxury Goods & Jewelry Used the software for: I used a free trial ### "Super support, very flexible app" July 23, 2025 5.0 Where I was really surprised was the excellent support and many thanks to Innah who was so patient with my issues and was highly motivated to find a solution. Now everything works out and I can highly recommend the app for all shopify users. Pros First of all, I was seeking for a good referral program app which is ideal for Shopify and referralcandy is the nonplusultra for that. I can confirm that the functions and tools are very professional and flexibel. Cons All good. Just for the domain setup (if you want to send all e-mails via your domain) you need some technical knowledge. But honestly, just ask the AI and it works out. Review Source JS James S. COO Alternative Dispute Resolution Used the software for: Less than 6 months ### "\[sensitive content hidden\]'s Great!" August 26, 2025 5.0 \[sensitive content hidden\]'s great! Pros Super quick and helpful when I had an urgent issue. Wouldn't let me go until it was working, emailing me before I'd even noticed we were disconnected. Cons None Review Source JL Jenna L. Vice President, Communications and Entertainment Entertainment Used the software for: I used a free trial ### "Outstanding Support That Made Setup Easier" March 25, 2025 4.0 Pros \[sensitive content hidden\] were incredibly helpful in guiding me through the setup process for Referral Candy. They took the time to walk me through everything step by step and were always available to offer support whenever I needed it. Their responsiveness and expertise made the whole experience smooth and stress-free. Cons The integration process was a bit more confusing than I expected, and the backend isn’t the most intuitive. It took some time to get everything set up, but the support team was incredibly helpful in guiding me through it. Alternatives considered [Referral Rock](https://www.capterra.com/p/139089/Referral-Rock-Software/) Reason for choosing ReferralCandy Cost was the main driver for our choice! Review Source WU Wolf U. Ceo Food & Beverages Used the software for: 2+ years ### "Great tool" June 10, 2025 5.0 Pros The support from \[sensitive content hidden\] was fantastic. It dows its job quite well. We are looking at improving how we use it and this is what we used the support for successfully. Cons It is not as instinctive as I would like it to be as far as navigation. Which Premier league comes down to the difference between the website and using the app directly inside Shopify, the later does a much better job. Review Source SP Stacey P. Founder Hospitality Used the software for: Less than 6 months ### "Great product and great customer support" January 22, 2025 5.0 I was having problems with my DKIM in email setup and the customer support team were incredibly helpful and stayed in touch with me until the issue was resolved. Pros It's easy to setup and the customer service is excellent Cons So far, I can't find anything wrong with it Review Source GG Greg G. CEO Health, Wellness and Fitness Used the software for: Less than 6 months ### "My honest review" July 11, 2025 5.0 Overall, I like the app and there is not much to add. The price is quite decent as well, which I am happy about. Pros They have great customer support team - \[sensitive content hidden\] is the best. Otherwise it is quite a useful app for affiliate marketing. Cons Manually adding affiliates is quite challenging so this can definitely be improved with the next updates. Review Source MC Matthias C. NA Marketing and Advertising Used the software for: Less than 6 months ### "Love it, highly recommended" February 28, 2025 5.0 Love it. Worked with a client to migrate their referral candy to another shopify store and they helped us out a lot! Pros Support was great, would recommend it to my clients. Cons Nothing! Everything was flawless and the help was great Review Source VR Verified Reviewer Marketing Manager Sports Used the software for: Less than 6 months ### "Great experience" November 26, 2024 5.0 Great experience, and super reactive customer support! Pros Great customer support help, easy to implement. Cons Can be hard to follow the referrals report, as some might missed (vs Shopify) Review Source FA Francesca A. Junior E-commerce Integration Manager Internet Used the software for: 1-2 years ### "A software to grow your business thanks to your own customers" February 16, 2022 4.0 Pros What I like the most about ReferralCandy is that it makes the business grow while making the customers happy, and their friends too! It let this happen through a handful of contents that are partially customizable, and all the rewards to the advocates and their friends are sent out automatically, asking no more effort than to choose which are the discounts that you want to give to the customers, and what are the rules that make the discounts applicable (for example the minimum order value). Plus, the support team is very quick and helpful in answering doubts and questions and giving useful tips to make the most of this software! :) Cons I would say that the things I liked least about ReferralCandy are: - that I am not able to deeply customize the contents through the HTML exposed - that I am not able to understand how the contents performs singularly (for example how many links are shared from the post-purchase pop-up, or through the first email, the reminder email and so on) Review Source SB Sophie B. Tattoo Artist Arts and Crafts Used the software for: I used a free trial ### "Very Helpful Software!" September 29, 2022 5.0 My experience so far has been very positive - and when I was struggling to figure something out, Jessa hopped on a zoom call with me to walk me through everything I needed! Pros I love that I can use this software to track referrals for my in-person appointment based business, where I still want to offer rewards to my clients. This takes away the stress of having to keep track of punch cards! ReferralCandy integrated very nicely with my website built on Squarespace, and \[SENSITIVE CONTENT\] helped me figure out how to integrate it specifically with my booking process! Cons I am a very tech-savvy person and always have an easy time figuring out new technology and software. I do think this was a little bit challenging to figure out how to integrate it at first - however it was because I was trying to implement it specifically for people who book appointments with me rather than a normal cart checkout. I think it would be seamless and effortless to figure out for a normal cart checkout! Reason for choosing ReferralCandy best price point, customizable rewards! Review Source NS Nano S. Marketer Marketing and Advertising Used the software for: I used a free trial ### "10/10 Customer Service" September 27, 2024 5.0 Pros Great customer service! Thanks for all your help. Cons Not able to customize the discount code. Review Source MA Maria A. Client Services Team Lead Retail Used the software for: 6-12 months ### "Easy to Use" March 27, 2024 5.0 Pros Easy to understand and use. Reporting is already provided so it is easier for us to check. Cons None at the moment. Support has been great. Review Source VR Verified Reviewer Product Manager E-Learning Used the software for: I used a free trial ### "Functional and Gracefully Simple" March 22, 2021 4.0 We needed a simple referral system we could activate to increase our acquisition. Most platforms on the market have affiliate marketing capabilities that we didn't need and their pricing scaled along with that. ReferralCandy offered a simple referral system that matched our requirements in an easy to manage package with a lot of thoughtful features that could get anyone's referral program up and running quickly. Pros The software is functionally operational from day 1. It has the core features of a referral program and common access points for integration. Their system is open enough to allow for additional tinkering to adapt it to your system but it you can hit the ground running. Cons The ways of accessing information on users enrolled to the referral programs and analytics needs more granular control. Its virtually impossible to manage and migrate large amounts of data in an efficient manner. As such, it may be difficult to use the product to scale but their customer support and development team maintained comms with us so we were able to eventually solve the issues but there were many compromises. Review Source FM Francesco M. IT Specialist Information Technology and Services Used the software for: 1-2 years ### "Friendly platform for great resuts" October 3, 2022 5.0 We have gained a significative piece of market and customers, with a minimum amount of effort and expenses, as the referral program can auto-sustain itself and grow thanks to the old word-spreading system Pros Managed to integrate RC with our CMS in few clicks, the platform is surely the most user friendly out there, all the info and actions are easily reachable and well organized in the backend. It's super easy to track all referrals activity, validate purchases or invalidate fraudolent ones. The native connection with other marketing platforms and social is great for boosting the referral program and spread the word. Cons Maybe the templates translation section could be optimized to be lighter and the whole translation process is sometime redundant, but anyway you only need up to 10 min to translate all your templates. Review Source SS Sol S. Marketing Health, Wellness and Fitness Used the software for: 2+ years ### "Best and simple Referral program" June 8, 2022 5.0 best service ever, \[SENSITIVE CONTENT\] is the best! always ready to help, He wouldn't take no for an answer until he find the solution Pros simple to use, great interface, great service, amazing custom look to match your brand Cons cant say since i like it all from service, creativity, and brings me back money Review Source aT anna T. head of content Apparel & Fashion Used the software for: 1-2 years ### "Does what it's supposed to do" October 20, 2022 3.0 Pros I like that it runs the way our company set it up. Cons The costs are not very transparent to me. If I wanna know exactly where our money is going I have to click in all the details because the invoice doesn't display the costs detailed enough for me. that's annoying Review Source GU Glenn U. IT Director Transportation/Trucking/Railroad Used the software for: 2+ years ### "Top Notch Support" March 7, 2022 4.0 The main thing I will say is the customer service is top-notch. They are responsive, competent, and friendly. Pros I'm not really a user; I'm a decision maker and am responsible for billing. Cons We have multiple business units that use the software so we have 3 separate logins. I wish we could have one login to manage all business units (and still keep separate billing). Review Source KT Katherine T. Digital Manager Health, Wellness and Fitness Used the software for: 6-12 months ### "Great Customer Support in getting campaign set up" June 29, 2023 4.0 Pros As title says. I'm new to RC and was setting up a campaign with a lot of requirements. Referral Candy was able to meet those requirements. Shout out to \[sensitive content hidden\] from customer support who was able to answer all my questions and take me through the whole process! Cons It's not the easiest platform to implement. Review Source KR Kelsey R. Marketing Manager Machinery Used the software for: 6-12 months ### "Automated and Reliable" January 9, 2024 5.0 Would recommend to others looking to build a touch-free, reliable, and automated referral program. Pros With referral candy, I like that everything works automatically in the background with little work required after set up. Cons It was challenging to integrate Referral Candy with Klaviyo at first - it would be really great if a member from RC could onboard the program to our marktechstack for us. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.