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"Great webinar tool that gave us access to a built-in audience"
Charles R. - Vice President of Product Development and Senior ConsultantNovember 7, 2017
STARTING PRICE
$500
per month
flat rate
EASE OF USE
3.8/5
Based on Capterra user reviews
Professionals today expect more engaging, interactive and human experiences online. BrightTALK makes that easy with unlimited webinars and videos in modern HTML5 players that can be embedded anywhere, as well as one-time registration and instant on-demand. Reaching an opt-in audience of millions of professionals, marketers typically see 60-90% growth in conversions compared to alternative platforms. Includes real-time integration with leading CRM and marketing automation platforms.
Provider
BrightTALK
Located In
United States
Foundation
2002
Open API
Yes
Deployment
Cloud, SaaS, Web-Based
Mobile Apps
iOS, Android
Training
Documentation, Videos, Webinars, Live Online
Support
24/7 (Live rep), FAQs/Forum, Knowledge Base, Chat, Email/Help Desk, Phone Support
Thousands of B2B marketers reach more buyers by running their webinars and virtual events on BrightTALK.
Content Source: BrightTALK Central
Green rating bars show the winning product based on the average rating and number of reviews.
BrightTALK Central Reviews
Pros
Great Marketing Tool to Expand Your Webinar’s Audience.
It’s very easy to use as it took me only few minutes to understand how it works. Very useful and helpful during the lockdown period.
This software give advantage to promote the webinar to its network and can help you with lead generation.
The ease of sharing events with partners and clients was great and very simple. Graphics are sharp and clear as you create the events.
Cons
High barrier to scaling registrations -- a lot of people don't want to create an account and it reduces conversions (in my experience).
I had a hard time turning this off and ultimately unsubscribed.
The end-user experience is bad. And the brand customization is limited.
There is a 30-second delay. You have to load the slides before the webinar.
"Great webinar tool that gave us access to a built-in audience"
Overall: We like having access to a built-in audience of HR people. It also curates other audiences besides HR.
Pros: We use BrightTALK to access their large built-in HR audience. When we post a webinar, the tool promotes it to like-interest subscribers. It is like owning a YouTube channel for webinars. It is easy to use and allows you to build a channel of recorded webinars that can be promoted indefinitely.
Cons: It does not have all of the flexibility and power of GoToWebinar. There is a 30-second delay. You have to load the slides before the webinar. You have to use Join.me if you want to share your screen as opposed to the loaded slide deck.
"A Review for BrightTALK Channels"
Pros: It is easy to use and allows you to build a channel of recorded webinars that can be promoted indefinitely.
Cons: BrightTALK Channels is a great software, but not perfect.
"BrightTalk is just Ok"
Overall: We wanted to do webinars at scale. What's happening is that our webinar registrants are now "subscribers" to their channels and get solicited to join irrelevant webinars.
Pros: In theory, BrightTalk could be a powerful webinar tool. By utilizing their platform, you gain access to their communities of subscribers -- so a lead gen benefit.
Cons: BrightTalk falls short. The interface isn't great. The end-user experience is bad. And the brand customization is limited.
Vendor Response
"Great software, but not perfect"
Pros: We use BrightTalk for webinars we host in the marketing team. Overall, it offers some nice features and seems to work well.
Cons: I wish it offered some features that GoToWebinar offers, for example, the tracking link portion. Being able to create unique tracking links for different marketing sources was great on GTW, but BrightTalk doesn't offer this yet.
"Easy to use and very interactive "
Pros: It’s very easy to use as it took me only few minutes to understand how it works. Very useful and helpful during the lockdown period. Display and layouts are quite interesting and creative. Overall experience is satisfactory.
Cons: The price is expensive so for a small project is not really affordable. Although with the quality and result we experienced, it’s still quite accaptable
