--- title: "eTrigue DemandCenter Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about eTrigue DemandCenter Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/120828/DemandCenter/" page_type: "product" language: "en" --- # eTrigue DemandCenter Software Review 2026: Features, Integrations, Pros & Cons Last updated on February 15, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) eTrigue DemandCenter ## What is eTrigue DemandCenter? eTrigue DemandCenter helps you launch more marketing campaigns and generate more leads with your existing resources. eTrigue's robust Marketing Automation solution has everything needed to effectively manage your demand generation campaigns, including tools for lead segmentation, lead scoring and nurturing, real-time lead alerts, and anonymous visitor tracking. Achieving a high, measurable marketing ROI and a very real revenue impact has never been easier. Intuitive, user-friendly, no hidden cs. ## What is eTrigue DemandCenter used for? [Lead Management](https://www.capterra.com/lead-management-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/) Top alternative Featured Overall rating Based on 10 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $5000 Flat Rate, One Time Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for eTrigue DemandCenter?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.etrigue.com&name=eTrigue DemandCenter) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### eTrigue DemandCenter 4.4 (10) VS. [4.7 (908)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting Price $5000 Flat Rate, One Time Starting Price $14.99 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (10) Ease Of Use 4.5 (908) Value For Money 4.5 (5) Value For Money 4.7 (827) Customer Service 4.6 (10) Customer Service 4.8 (847) ## eTrigue DemandCenter alternatives [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.3 (712)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.3 (2,940)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [4.5 (1,145)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars ## FAQs about eTrigue DemandCenter Overview ### What company size and specific industries is eTrigue DemandCenter built for? eTrigue DemandCenter is designed for organizations ranging from early start-ups to Fortune 500 companies, including large enterprises such as Cisco. The vendor description does not name specific industries, so the product appears aimed at a broad range of companies that need demand generation and marketing automation. Features and Usability ### What are the key features of eTrigue DemandCenter? eTrigue DemandCenter offers marketing automation, email marketing, lead management, and campaign management tools. It also includes lead nurturing, segmentation, landing pages and web forms, A/B testing, reporting and analytics, CRM integration, and visitor tracking for capturing and measuring prospect activity across campaigns. Talk to an expert ### More questions? Ask our experts Integrations ### Which third-party tools and platforms does eTrigue DemandCenter integrate with? eTrigue DemandCenter integrates with 10 third-party tools and platforms, including marketing, CRM, and communication systems such as GoTo Webinar, Google Ads, LinkedIn for Business, Litmus, Meta for Business, Microsoft Outlook, Salesforce Platform, SugarCRM, SuiteCRM, and Webex Suite. Getting Started and Support ### What training and onboarding options does eTrigue DemandCenter offer? eTrigue DemandCenter provides in person training, live online sessions, webinars, documentation, and videos. These formats give teams options for guided instruction, scheduled virtual learning, self-paced reference material, and recorded walkthroughs for reviewing features and setup steps. Getting Started and Support ### What customer support options does eTrigue DemandCenter offer? eTrigue DemandCenter provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, 24/7 Live Rep, and Chat. No reviewer feedback about support is available in the catalog data, so support quality, response times, and helpfulness cannot be assessed from user sentiment. ## Features AI summary Based on 20,387 Email Marketing reviews Capterra data shows that buyers of Email Marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**44%**) - **Campaign Analytics** (**40%**) eTrigue DemandCenter supports all three features that reviewers rate most highly: Email Campaign Management, Campaign Scheduling, and Campaign Analytics. Together, these capabilities help businesses create and manage email sends, plan delivery at the right time, and track results closely, allowing teams to improve campaign performance and make better marketing decisions. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Activity Tracking Track and document all activities across devices, networks, and other systems Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges API Application programming interface that allows for integration with other systems/databases Autoresponders Create and automatically send premade copy in response to customer messages eTrigue DemandCenter 93 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Autoresponders: Create and automatically send premade copy in response to customer messages - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Contact Management: Manage, organize, and store contact information - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Design Management: Collaborate on creating a product by sharing and adjusting designs through a shared portal - Document Storage: Store and organize documents in a centralized system - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Form Builder: Adds a customizable form to the landing page, usually for the purposes of lead generation - Forms Management: Store, manage and track all forms in a centralized location - Image Library: Store and manage images - Interaction Tracking: Track interaction history by documenting conversations for contacts - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Distribution: Route and distribute your leads to third party buyers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules - List Management: Manage contacts across multiple mailing lists - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Marketing Calendar: See past and upcoming campaigns and communications in a calendar view - Mobile Access: Access software remotely via mobile devices - Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Opportunity Management: Track all opportunities for potential sales and convert them into recurring revenue - Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. - Prospecting Tools: Tools designed to streamline the process of lead generation and management for sales teams - Real Time Editing: Preview and make real-time changes in the web content - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Responsive Web Design: Web design that automatically adjusts to look good on different screen sizes - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Sales Analytics: Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) - Sales Forecasting: Estimate of expected sales revenue within a specific time frame, such as quarterly, monthly or yearly based on past trends and reports. - Sales Reports: Reports specific to sales analysis for trends and strategies - Sales Trend Analysis: Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. - Search Marketing: Track visibility and traffic from search engines - Segmentation: Group leads or contacts based on their specific characteristics - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content - SMS Marketing: Send promotional campaigns or transactional messages via text messages - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Subscriber Management: Add or remove subscribers from mailing lists - Task Management: Create, manage and track all task activities and progression - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons - Website Management: Built-in website builder or integration with third-party site - Website Publishing Options: Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies - Widgets: An extended application or connector that enables users to perform additional services with their current set of tools - Workflow Management: Create, design and manage workflows for repetitive tasks - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 3.7 (6) 3.7 Based on 6 reviews ## Pricing Value for money 4.5 (5) Free Trial Basic $5,000 Flat Rate,One Time Value for money 4.5 (5) 4.5 Based on 5 reviews ## Integrations [ Webex Suite](https://www.capterra.com/p/237272/Webex/)[ Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ GoTo Webinar](https://www.capterra.com/p/163335/GoToWebinar/)[ LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ SugarCRM](https://www.capterra.com/p/231638/SugarCRM/)[ Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (10) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (10) 4.6 Based on 10 reviews ## User reviews Overall rating 4.4 Based on 10 reviews Filter by rating 5(5) 4(3) 3(2) 2(0) 1(0) Mentioned topic Sorted by most recent Kristi A. Marketing and Public Relations Hospital & Health Care ### "Excellent starter product with some limitations" 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 2.0 2.0 Likelihood to Recommend 7/10 October 9, 2020 Overall, eTrigue is a solid software that gets the job done with minor limitations that I could see being a bigger hindrance for a larger team or larger operation than my own. It's a great place to start your marketing automation/inbound program if you're looking to do that with minimal experience, budget and/or bandwidth. Pros There will always be a special place in my heart for eTrigue -- this was the software that introduced my team to marketing automation. eTrigue excels in providing the perfect starting place (and price) for small teams to get the hang of more involved inbound marketing. Its tools are generally easy to use/figure out and offer plenty of customization options. The reports were easy to pull and the software is able to get you good information. Cons At times, the UX/UI was a bit complicated and confusing, with minor UX frustrations when it came to renaming or reorganizing things. It also seemed that the workflow and automation capabilities were a bit limited compared to other software on the market, especially since our team has since switched programs. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KG Katie G. ### "eTrigue Marketing Automation Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 22, 2017 I've been using eTrigue for about 5 or 6 years and think it's great. I've also used other email and marketing automation tools and this one is great for the price. Pros Great product for the price. Support is good. Cons Would like better syncing with salesforce and supression lists. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SI Silvia I. Marketing Coordinator Pharmaceuticals ### "eTrigue campaigns" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 2.0 2.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 July 1, 2016 Pros eTrigue has several helpful templates for landing pages and emails. The customer support is very helpful and usually responds within the hour of your request. Cons Is anyone experiencing an extremely low open rate on campaigns? I have sent several campaigns out within the last month or two and the majority of my recipients are claiming they do not have the email in their inbox or spam folder. However, on my message effectiveness report, it shows that they were delivered and usually only have 4 or 5 bounce backs out of 1,000. I am very concerned that my message is not being received and my marketing efforts have failed. After reaching out to eTrigue support I made necessary changes, example: enabling MIME (Multipurpose Internet Mail Extensions) which provides a plain text message in addition to our HTML format, but still my open rates are significantly low. Any tips? Thoughts? Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User CEO & Creative Director Marketing and Advertising ### "Best Marketing Automation system that doesn't require a dedicated operations team." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 0.0 0.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 November 19, 2015 We support many clients who have limited resources internally. eTrigue Demand Center lets the client create emails, landing pages with a simple to use editor, create lead alerts for their sales teams, and integrate with their webinars. Pros Very easy to use. Reporting is fully customizable with a few clicks. Does not require a CRM system to use, though you can integrate with salesforce.com, MS Dynamics or SugarCRM in about 15 minutes. Cons We have not had any issues. The eTrigue support team is very responsive, free to use, and gets back to us very quickly. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Tony T. Sr. Director, Marketing Information Technology and Services ### "" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 0.0 0.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 September 28, 2015 Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AH Alexandra H. Marketing Communications Specialist Computer Software ### "eTrigue has taken our marketing efforts at REI Systems to a new level." 3.5 Overall Rating 3.5 3.5 Ease of Use 3.0 3.0 Features 3.5 3.5 Customer Service 3.5 3.5 Likelihood to Recommend 7/10 August 19, 2015 Pros I like all the features and capabilities I KNOW the product has. It has helped take REI's marketing efforts to a new level. Cons The product is not completely user friendly. Some parts are, but overall, I find it to be confusing. It takes a lot of practice to get it down pat. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JE Jeff E. Management Consulting ### "DemandCenter by eTrigue Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 12, 2015 Pros The product is comprehensive and easy to use. Management is very interested in the performance, reliability and user experience. They also incorporate new features suggested by users as quickly as it makes sense to modify the application. Customer Service is probably the best experience I've had in 20 years. The Client Success team is exceptional. They respond quickly and with exact information as available. Cons We work so extensively with the team at eTrigue that anything we don't like is generally ignored due to our customer experience, which is exceptional. For the record, we are one of the largest users and clients of DemandCenter. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. HH Hanna H. Computer Software ### "eTrigue DemandCenter Recommended" 4.5 Overall Rating 4.5 4.5 Ease of Use 4.0 4.0 Features 3.5 3.5 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 4, 2015 Pros The best part about eTrigue were their real-time lead alerts. If someone in our eTrigue database went to visit our website, the correct salesperson would be notified, making our lead gen pretty strong! Cons It doesn't integrate well with Microsoft Dynamics CRM. This could be either MD or eTrigue. But it was the reason we switched from eTrigue to ClickDimensions - because ClickDimensions integrates with our CRM. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DF Darcy F. Marketing Coordinator ### "Overall a good product" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 0.0 0.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 May 24, 2012 DemandCenter met our email automation needs as well as provided us with more features that we were able to implement to expand our marketing reach. Pros \*Drag and drop interfaces \*Dynamic list building \*Anonymous visitor tracking \*Great support Cons \*Reporting is not always intuitive depending on what information you are trying to see \*Importing contacts from Salesforce to DemandCenter can be time consuming Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BC Barry C. Product Marketing Manager ### "Easiest, most feature rich marketing automation solution available." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 0.0 0.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 May 10, 2012 High recommend eTrigue Demand Center. We have used other marketing automation solutions that require dedicated programmers to support, and extensive training. eTrigue had us up and running in 5 days, and is extremely user friendly. AND IT IS EASY TO CHANGE CAMPAIGNS MID STREAM. With other systems it was an act of god to change our campaigns. eTrigue lets us pause campaigns, change them, and compare the performance of everything is one view. Their team is very supportive, and will help you do most anything. Pros Marketing automation for the rest of us at its best. Excellent support team, responsive and thorough. Easy to create, pause and change campaigns on the fly No dedicated programmers needed Drag and drop interface is very intuitive Automate flows with as many emails and actions or alerts as you want. Integrated with SFDC, and chat within a week. Lead flow is up over 300% Reporting is very flexible, and instant Able to run over 30 programs simultaneously, allowing only a few hours a week. They dont charge for users or emails or visits Highly recommend eTrigue DemandCenter Cons none that i know of. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/120828/DemandCenter/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.