Who Uses This Software?

Organizations from early start-ups to Fortune 500 companies including Cisco quickly develop and conduct demand generation programs, using eTrigue's revolutionary marketing automation platform.


Average Ratings

9 Reviews
  • 4.5 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    $600.00/month
    See pricing details
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    Online
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • eTrigue
  • www.etrigue.com
  • Founded 2005
  • United States

About DemandCenter

eTrigue DemandCenter helps launch more marketing campaigns and generate more leads with your existing resources. eTrigue's robust Marketing Automation solution has everything needed to effectively manage your demand generation campaigns, including tools for lead segmentation, lead scoring and nurturing, real-time lead alerts, and anonymous visitor tracking. Achieving a high, measurable marketing ROI and a very real revenue impact has never been easier. Intuitive, user-friendly, no hidden costs.


DemandCenter Features

  • Analytics / ROI Tracking
  • Campaign Segmentation
  • Channel Management
  • Contact Management
  • Content / Blogging Platform
  • Direct Mail Management
  • Email Drip Campaigns
  • Landing Pages / Web Forms
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multivariate Testing
  • Referrals / Affiliates
  • Search Marketing
  • Social Marketing
  • Website Visitor Tracking

DemandCenter Reviews Recently Reviewed!

eTrigue Marketing Automation Tool

Feb 22, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Great product for the price. Support is good.

Cons: Would like better syncing with salesforce and supression lists.

Overall: I've been using eTrigue for about 5 or 6 years and think it's great. I've also used other email and marketing automation tools and this one is great for the price.

eTrigue campaigns

Jul 01, 2016
3/5
Overall
3 / 5
Ease of Use
2 / 5
Features & Functionality
5 / 5
Customer Support
2.5 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Extremely
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Pros: eTrigue has several helpful templates for landing pages and emails. The customer support is very helpful and usually responds within the hour of your request.

Cons: Is anyone experiencing an extremely low open rate on campaigns? I have sent several campaigns out within the last month or two and the majority of my recipients are claiming they do not have the email in their inbox or spam folder. However, on my message effectiveness report, it shows that they were delivered and usually only have 4 or 5 bounce backs out of 1,000. I am very concerned that my message is not being received and my marketing efforts have failed. After reaching out to eTrigue support I made necessary changes, example: enabling MIME (Multipurpose Internet Mail Extensions) which provides a plain text message in addition to our HTML format, but still my open rates are significantly low. Any tips? Thoughts?

Recommendations to other buyers: I recommend getting familiar with the support articles and videos prior to playing with eTrigue. I was not familiar with the back end of things and after being appointed an administrator after the previous administrator was laid off I struggled with technical questions or concerns from the group.

Best Marketing Automation system that doesn't require a dedicated operations team.

Nov 19, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: We support many clients who have limited resources internally. eTrigue Demand Center lets the client create emails, landing pages with a simple to use editor, create lead alerts for their sales teams, and integrate with their webinars.

Pros: Very easy to use. Reporting is fully customizable with a few clicks. Does not require a CRM system to use, though you can integrate with salesforce.com, MS Dynamics or SugarCRM in about 15 minutes.

Cons: We have not had any issues. The eTrigue support team is very responsive, free to use, and gets back to us very quickly.

eTrigue has taken our marketing efforts at REI Systems to a new level.

Aug 19, 2015
4/5
Overall
3 / 5
Ease of Use
3.5 / 5
Features & Functionality
3.5 / 5
Customer Support
Likelihood to Recommend: 7.0/10 Not
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Pros: I like all the features and capabilities I KNOW the product has. It has helped take REI's marketing efforts to a new level.

Cons: The product is not completely user friendly. Some parts are, but overall, I find it to be confusing. It takes a lot of practice to get it down pat.

Recommendations to other buyers: Practice practice practice. You will get better at figuring out the product the more times you do it.

DemandCenter by eTrigue Review

Feb 12, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: The product is comprehensive and easy to use. Management is very interested in the performance, reliability and user experience. They also incorporate new features suggested by users as quickly as it makes sense to modify the application. Customer Service is probably the best experience I've had in 20 years. The Client Success team is exceptional. They respond quickly and with exact information as available.

Cons: We work so extensively with the team at eTrigue that anything we don't like is generally ignored due to our customer experience, which is exceptional. For the record, we are one of the largest users and clients of DemandCenter.

Recommendations to other buyers: Get past the industry hype. Marketing Automation is an incredibly powerful tool if you know how to use it. eTrigue's simple and easy to use Campaign Flows and templates make it exceptionally easy to use compared to all others. However, what Marketing Automation from any vendor can't solve is content and subject lines. Fail on both content and subject lines, and no system in the world can make you successful. Don't start with an overly complex MA system that already assigns you hours of work. We can start a campaign and get a first email out in minutes with DemandCenter if we have too, although it's not preferred.

eTrigue DemandCenter Recommended

Feb 04, 2015
5/5
Overall
4 / 5
Ease of Use
3.5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Extremely
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Pros: The best part about eTrigue were their real-time lead alerts. If someone in our eTrigue database went to visit our website, the correct salesperson would be notified, making our lead gen pretty strong!

Cons: It doesn't integrate well with Microsoft Dynamics CRM. This could be either MD or eTrigue. But it was the reason we switched from eTrigue to ClickDimensions - because ClickDimensions integrates with our CRM.

Recommendations to other buyers: It really is a great tool. It doesn't weed out duplicates well, but that forces you to have clean data. The support center is great, and learning was pretty easy. Their training is minimal. It isn't a big company, but that's one thing I liked about them.

Overall a good product

May 24, 2012
4/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Pros: *Drag and drop interfaces
*Dynamic list building
*Anonymous visitor tracking
*Great support

Cons: *Reporting is not always intuitive depending on what information you are trying to see
*Importing contacts from Salesforce to DemandCenter can be time consuming

Overall: DemandCenter met our email automation needs as well as provided us with more features that we were able to implement to expand our marketing reach.

Easiest, most feature rich marketing automation solution available.

May 10, 2012
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Pros: Marketing automation for the rest of us at its best.
Excellent support team, responsive and thorough.
Easy to create, pause and change campaigns on the fly
No dedicated programmers needed
Drag and drop interface is very intuitive
Automate flows with as many emails and actions or alerts as you want.
Integrated with SFDC, and chat within a week.
Lead flow is up over 300%
Reporting is very flexible, and instant
Able to run over 30 programs simultaneously, allowing only a few hours a week.
They dont charge for users or emails or visits
Highly recommend eTrigue DemandCenter

Cons: none that i know of.

Overall: High recommend eTrigue Demand Center. We have used other marketing automation solutions that require dedicated programmers to support, and extensive training. eTrigue had us up and running in 5 days, and is extremely user friendly. AND IT IS EASY TO CHANGE CAMPAIGNS MID STREAM. With other systems it was an act of god to change our campaigns. eTrigue lets us pause campaigns, change them, and compare the performance of everything is one view. Their team is very supportive, and will help you do most anything.

Sep 28, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money