# Advantage Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Advantage Software - reviews, pricing plans, popular comparisons to other Advertising Agency products and more. Source: https://www.capterra.com/p/121444/Advantage-Desktop/alternatives --- # Advantage Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Advantage ## What is Advantage? THE ONLY TRUE All-in-One purpose-built software for managing advertising agencies, creative teams, public relations firms, and marketing firms of all sizes.Almost a thousand agencies and creative teams use Advantage for Accounting, Project Management , Media Planning and Buying. Unlimited live support provided 12 hrs a day, 5 days a week. We've been helping our clients maximize productivity, efficiency and profitability for over 40 years. ## What is Advantage used for? [Display Advertising](https://www.capterra.com/display-advertising-software/)[Advertising Agency](https://www.capterra.com/advertising-agency-software/)[Professional Services Automation](https://www.capterra.com/professional-services-automation-software/) Overall rating Based on 38 user reviews Reviews sentiment Positive 74% Neutral 21% Negative 5% Starting price $498 Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Advantage?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.gotoadvantage.com&name=Advantage) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Advantage 4.2 (38) VS. [4.4 (2,883)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting Price $498 Per Month Starting Price $10 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.6 (38) Ease Of Use 4.2 (2,531) Value For Money 4.2 (30) Value For Money 4.2 (1,834) Customer Service 4.3 (35) Customer Service 4.3 (1,987) ## Advantage alternatives [4.5 (3,479)](https://www.capterra.com/p/79104/Smartsheet/reviews/) Starting price $12.00 Per User, Per Month Highest Rated [4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month [4.4 (1,492)](https://www.capterra.com/p/268205/Adobe-Workfront/reviews/) Starting price Contact vendor for pricing [4.6 (37)](https://www.capterra.com/p/132576/Screendragon/reviews/) Starting price $20.00 Per User, Per Month ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Billing & Invoicing 4.0 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Create, manage, and send invoices or bills to customers Collaboration Tools 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Provides a channel for team members to share media files, communicate, and work together Customizable Templates 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Pre-designed layouts that can be customized to match preferences and requirements Prioritization 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Arrange tasks based on the level of priority or urgency Task Management 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create, manage and track all task activities and progression Time & Expense Tracking 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Log and record hours worked and costs spent to assist in billing and invoicing Advantage 30 features Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Create, manage, and send invoices or bills to customers Track and manage schedules and meetings via an integrated calendar Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Manage contact details and communication with clients Provides a channel for team members to share media files, communicate, and work together Leave comments and notes on documents for others to view Add customized logos and colors to align with company branding Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Store, manage, and track all electronic documents in a centralized location Assemble applications and processes by dragging over and arranging pre-built components Public or private sharing of digital files such as documents, audio/video, images, and more Form predictions based on past and present data/trends Arrange tasks based on the level of priority or urgency Reporting on how each user, task or process has advanced since its initiation Plan and coordinate all the resources, costs and time needed to execute assignments Organize and schedule projects Pre-designed project plans that can be customized Measure time to completion or hours worked for projects Estimate or forecast of a future scenario based on the study of present trends Assign available resources (human and/or non-human) to various projects and tasks Process of planning, scheduling and executing the optimal and effective use of human capital across projects Create, manage and track all task activities and progression Track and manage the scheduling of tasks Create, save, and re-purpose templates for emails, forms, etc. Log and record hours worked and costs spent to assist in billing and invoicing Measure and track time including hours worked and paid time off (PTO) Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.1 (38) 4.1 Based on 38 reviews ## Pricing Value for money 4.2 (30) Basic $498.00 Per Month Value for money 4.2 (30) 4.2 Based on 30 reviews ## Integrations [ Google Calendar](https://www.capterra.com/p/213340/Google-Calendar/)[ Microsoft Outlook](https://www.capterra.com/p/227138/Microsoft-Outlook/)[ Avalara](https://www.capterra.com/p/75673/AvaTax/)[ Kanban Tool](https://www.capterra.com/p/132750/Kanban-Tool/)[ Comscore](https://www.capterra.com/p/178621/comScore/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (35) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (35) 4.3 Based on 35 reviews ## User reviews Overall rating 4.2 Based on 38 reviews Filter by rating 5(21) 4(7) 3(8) 2(2) 1(0) Mentioned topic Sorted by most recent BH Ben H. Managing Director Computer Networking ### "Not what you pay for" 2.0 Overall Rating 2.0 2.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 July 29, 2022 I bought this in \[SENSITIVE CONTENT\] and by default it comes with Mobile applications...im still waiting for those, they say they are too busy to develop it and offer no timelines. I have asked for a refund, but I am met with silence Pros It offered the most features we were looking for of the shelf Cons Support, it is slow, rude and not helpful at all Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Vice President Marketing and Advertising ### "Disappointed in this Software" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 2/10 June 27, 2022 We ultimately cancelled our contract with them after 5 months. They were nice enough to let us out of it because they knew we were extremely unhappy. I think their media buying product is probably a few years away from being on the level of strata. Pros I was excited the most about the ability for buying and accounting to talk to one another. Cons So many things about the software that I didn't like. One, it was cumbersome to use. Two, set up and deployment took forever. There were issues with our Office 365 two factor authentication. There were glitches that were not passed along to the development team, or noted in our account. Reasons for choosing Advantage The price, but we ultimately left advantage and went to strata/freewheel anyway. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. EM Eileen M. Director, Operations Marketing and Advertising ### "Switching to Advantage was a great choice" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 12, 2021 Working with the Advantage team has been an amazing experience. From implementation to training, and now through regular daily use the team at Advantage has been supportive, communicative, and always willing to help. Remote training was a fantastic option for us, and left us with amazingly detailed videos to reference as we began really working with the tool. Their support staff is patient, knowledgable and can easily help troubleshoot any issue faced. We are so thrilled with the level of customer support offered to us at every turn, even when the issues are clearly user errors. Pros When switching to Advantage, we were looking for a tool that allowed us to more seamlessly integrate our billing, media and project management needs all in one platform. Prior to the switch much of our media billing needed to be manually entered into the system, as all buying took place on third party sites. With the switch to Advantage, we were able to integrate our media campaigns into the Advantage software, cutting down on the manual work needed in the billing process. Additionally, we loved the project management tools, and robust reporting capabilities available. Cons Any new software implementation is a challenge. There is a lot of work that goes into the setup of Advantage because it is such a robust tool. Really understanding how all the pieces fit together for your business and for the systems daily use is very important and one that must be addressed at the start of the process. We are still learning all the aspects of the impacts of choices we made during implementation. With all that said, the advantage team has been with us every step of the way to help us maximize the tool for our agency. They are always open to software enhancements, and so any minor inconveniences we have faced they have heard our feedback on how to improve it for us. Switched from [Workamajig](https://www.capterra.com/p/10533/Workamajig/) We were looking for a more fully integrated platform that allowed for more automated media buying. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SH Steve H. VP-Finance Public Relations and Communications ### "A few thoughts" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 November 4, 2020 Pros It does what we need it to do and is fairly flexible when we want to do something "a little different". Cons It seems like their are patches and updates quite frequently. I get the need to fix data safety/security features, but minor updates to features or updates to features that we don't even use can be a bit annoying. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MG Michelle G. Senior Media Buyer/Planner Broadcast Media ### "Advantage believes in upgrading and improving the software!" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 16, 2020 Advantage has been great to work with and continues to take customer feedback to make the product better. I highly recommend this software all agencies. Pros Advantage believes in upgrading and improving the software. Others in the space have not provided significant upgrades to their buying software and it shows. Advantage has a running list of improvements and asked for client input to ensure their products are user friendly! Their customer service is above the rest. The feature that has the most impact for our agency is the ability to filter in Broadcast Worksheet. The filtering options saves my agency time and money because I can filter by day-part, CPM and build my broadcast plans so much faster. I love that it calculates the reach and frequency for you even if you are buying a market where you do not subscribe to Nielsen or Comscore. This has been extremely useful in assisting the agency in getting new business! The reporting available is also a great resource! Cons Again, Advantage has a great customer service team so they have been able to find me a workaround for what I was trying to accomplish. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ME Maria E. Controller/HR Marketing and Advertising ### "30+ years of Controller role and this is the very best product and customer service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 17, 2020 I love Advantage. I have worked in other software systems (3) and implemented Advantage 2 times. You have found a way to have proper audit controls to help keep a company safe and knowledgeable in real time. I love your webinars and learning library, it allows us to grow on our own. But when we do have to call in for help, I am never disappointed by the knowledge and professionalism. Thank you Pros It is solid and performs as it should. Advantage make continuous helpful updates so it is relevant. The updates are painless. But what I like the best is the customer service. I have used this company for over 20 years and I have NEVER had a bad experience. Everyone has solid background of experience and is not only helpful but polite. We joke that we have learned more about proper process controls by using the system properly. The system makes it easy to perform work controls properly. Cons We are hosted - if we could export all the reports in excel or pdf easily (I have noticed many reports are being added and love it when we can email them). Alternatives considered [Workamajig](https://www.capterra.com/p/10533/Workamajig/) Reasons for choosing Advantage I had already had experience with Advantage and knew how easy the implementation would be. You made me look like a rock star because we had so many new reports and capabilities. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Business Manager Marketing and Advertising ### "Advantage User Since 2003" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 14, 2020 Very positive, I highly recommend this software, the company listens to its clients and constantly strives to make their product better and more efficient. Pros The software support is outstanding, always prompt in answering a question or troubleshooting problems. I've never had to wait on hold for any length of time, call are promptly answered by representatives that know this product well and get you the answers you need. Cons The Report Writers could definitely be more user friendly, I often find them difficult and time consuming to setup. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MR Miles R. Creative Director Marketing and Advertising ### "Great support team!" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 29, 2020 Our experience has been great. This is a great system to help organize and build your operation into the future! Pros The human component. They have a tremendous support team that really takes the time to understand your business and how you can most effectively benefit from the myriad of features both on setup and implementation. On the software side, there are a lot of options so you'll always be able to find a way to make it work the way you need it to. Cons It can be quite overwhelming and confusing. There are aspects of usability that I believe require more steps than necessary. However, this is often the case with software that's built to service a variety of business types and sizes. Again, I'll point out that their staff and support are phenomenal and even in times of confusion are right there with you to guide you through and get you effective solutions to the hurdles you're encountering. Alternatives considered [ActiveCollab](https://www.capterra.com/p/114491/Active-Collab/) [monday.com](https://www.capterra.com/p/147657/monday-com/) [Workamajig](https://www.capterra.com/p/10533/Workamajig/) Reasons for choosing Advantage We chose Advantage based on the comprehensive project management, media planning tools, and accounting system. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LT Lesley T. Integrated Media Director Marketing and Advertising ### "Advantage Accounting & Media Buying software " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 16, 2020 Pros The media modules is intuitive and has many layers of features to individualize the process. Cons I know have been features, I wish I had. Can't remember them at the moment. They are small things that would make things more seamless. I know a couple of in the works for future releases. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JC Judith C. Financial Controller Marketing and Advertising ### "Advantage is a great product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 9, 2020 Because our project management and media buying are linked to our accounting our financial reporting is far more accurate. Pros We have our project management, media planning and buying and accounting all in one package. The company is very proactive in keeping up with technology and the market. Cons That our server is on the eastern seaboard of the USA, and we are in NZ so there are timing issues with being able to contact support. Reasons for choosing Advantage Advantage was the only product we found which combined project management, media planning and buying and accounting in one. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/121444/Advantage-Desktop/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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