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Sprout helps agencies and businesses - both large and small - extract real business value out of social media through effective engagement, publishing, listening and analytics tools.

Product Details

Sprout Social offers powerful social management solutions for leading agencies and brands including Hyatt, Ogilvy, Leo Burnett, Evernote and Microsoft. Sprout enables brands to simplify social management, reporting, publishing, customer service, engagement and much more | Try Sprout Free For 30 Days.

Contact Details

Sprout Social

http://www.sproutsocial.com/

Founded in 2010

Located in United States

Starting Price

  • Not provided by vendor

Free Trial

Platform

  • Installed - Mac
  • Cloud, SaaS, Web
  • Installed - Windows
  • Mobile - iOS Native
  • Mobile - Android Native

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Support

  • 24/7 (Live Rep)
  • Business Hours
  • Online

Sprout Social Features

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring
Brainstorming
Calendar Management
Contact Management
Content Management
Discussion Boards
Document Management
Project Management
Real Time Editing
Task Management
Version Control
Video Conferencing
Audience Targeting
Brand Management
Campaign Management
Categorization/Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management
Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Data Collection
Predictive Analytics
Sentiment Analysis
Survey/Poll Management
Text Analysis
A/B Testing
Campaign Tracking
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Campaign Management
Gamification
Response Management
Review Generation
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring
Audience Targeting
Brand Tracking
Calendar/Reminder System
Customer Support
Email Marketing
Lead Capture
Lead Nurturing
Live Chat
Marketing Automation Integration
Multi-Channel Social Integration
Sentiment Analysis
Social Media Monitoring
Task Management
Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Lead Attribution
Multi-Channel Data Collection
Post Scheduling
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

Sprout Social Reviews

Showing 5 of 408 reviews
Overall
4.4/5
Ease of Use
4.4/5
Customer Service
4.4/5
Sarah V.
Content and Social Media Specialist
Marketing and Advertising, 51-200 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
5/5
Features
5/5
Value for Money
4/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
October 2, 2019

“The Best Social Media Scheduling Platform Hands Down”

OverallWe love Sprout Social and highly recommend it to others. We've used other scheduling platforms, and nothing has come close to being able to handle our needs the way Sprout Social can.
ProsOur team has used a variety of social media scheduling platforms, including Buffer, Hootsuite, Sprout Social, and others, and Sprout Social is by far our favorite for many reasons.  As an agency with hundreds of profiles, Sprout Social makes multiple account management a breeze.  The scheduling browser is very easy to use.  It offers ideal posting times to help you optimize reach and engagement. It offers a birdseye view of the month. (One of our pain points with Hootsuite was that this was not an option.) There are also many features that those who work with social media every day can appreciate that the average user might not, such as:  The option to schedule and create a new post without having to click into a new window each time. The ability to download reports by platform and specific date easily and quickly.  The option to view data which allows you to see which content is performing the best.
ConsI won't beat around the bush. It's pricey. Very pricey. If you're a freelancer or not using social media daily, it may not be worth the investment. If you're an agency working with multiple clients or if social media is part of your daily routine, a scheduling software that offers everything Sprout Social offers is well worth it.
Reviewer Source 
Source: Capterra
October 2, 2019
Verified Reviewer
Consumer Services, 1001-5000 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
4/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
June 24, 2019

“Great Social Tool to Manager Multiple Brands”

OverallFor the most part gives us an all-in-one social media management and creation tool. Perfect for collaboration and the structure of permissions and approvals helps on a team level.
ProsAllows us to collaborate across our team with members in different locations. Love the notifications and ability to respond directly to social posts within the app. The ability to email posts to certain non-users helps, and being able to tag content types makes organization easy. The including reporting is robust and provides enough information across multiple platforms to make good decisions. The single inbox is ideal and is the reason we continue to use the platform. It's great to know if something was handled and by which user and the sense of accomplishment is there once you clear your inbox.
ConsThe listening tools are a separate cost and for our brands becomes too expensive to commit to. Which it had more feature built in like other platforms to scour and collect keyword mentions across other platforms (not just social).
Reviewer Source 
Source: Capterra
June 24, 2019
Verified Reviewer
51-200 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
4/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
November 29, 2017

“Best customer service in this category, hands down. Big win with launch of listening product. ”

OverallPeople seek out social media software primarily for automation. But that doesn't solve the workflow and analytics issues that social media and community managers face. Sprout enables us to load content and art into the automation platform as drafts, submit for approval and then automate posting. We also need a competitive edge as an agency, and using this software with the ability to provide more robust analytics than what is provided in the native platforms is a huge win. The biggest improvement we've seen to social media tools in general came from the launch of the social listening tool. However, the pricing model is hindering us from being able to use it. Big bummer. And it can be fixed. We hope you will consider applying the agency model pricing structure that exists for all other functionalities to this particular function. It's essential for us to be able to incorporate it into our new biz process and the current cost structure is preventing us from doing so. Please help!
ProsThe agency model sold us. Big win to invite larger groups rather than paying by the "seat" as previous models and other services demand. The approval process and analytics go beyond what is available in the native platforms which is essential for business use. The social listening is what we've been waiting for--and will be instrumental in our relationship moving forward. With that said, there is a caveat, listed below.
ConsThe social listening is amazing. However, the sales model is seriously flawed. Our clients will not pay every month for each social listener. Moreover, our agency needs to use this as a way to earn new business. We have many pitches in process at any time and it's not feasible for us to pay every month per listener. As such, this amazing service is not available to us on the scale it needs to be. Please come up with a better pricing model so we can use and sell this service. As it stands now, only the really big agencies will be able to afford it. You need the mid-sized agencies like us (about 50 employees). Just like the agency model sold us by not having to pay by the seat, we can't pay per listener. If you made that available to us, say 3 listeners per client in our agency model, that would be a win. It would limit the number so you could up-sell in those cases where big companies want to listen for a lot of different indicators, but it wouldn't prohibit the broader use of the tool for the masses--which will drive significant growth. Additionally, this is a huge differentiator for your business. If you make it out of reach for most clients, you loose your edge. Help us. Help yourselves. Give us this tool! And give it to us in a way that our clients will pay for it.
Reviewer Source 
Source: Capterra
November 29, 2017
Jessi H.
Stay at Home Mom
Professional Training & Coaching, 1-10 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: GetApp
October 31, 2017

“One of my go-to SM management tools”

ProsGreat user interface (I like it much better than Hootsuite's interface). Customer service is superb! Anytime I had any issues with using SproutSocial, their customer service was a chat or email away. Their customer service seems like a very small team of people, but they are very quick to respond and get to a solution. I've used SproutSocial for several different companies, both large and small, and it works great for managing it all. Analytical reports are clean and better than the ones in Hootsuite. My favorite features are the reports, social listing tools (You can see who's interacting with your company or specific keywords you set up) and being able to 'check off' messages or notifications that you have seen or responded to already. In HootSuite, you cannot do this and sometimes messages can be missed. Another favorite feature in the reporting is being able to compare your company page with competitors and see how you stack up agains the competition. Following/unfollowing accounts on Twitter is another great and useful feature.
ConsThere are a couple social networks that cannot be integrated with SproutSocial, and therefore I have to resort to also using Hootsuite. Things like LinkedIn Showcase Pages, Youtube, Vimeo, LinkedIn groups, Facebook groups to name a few cannot be scheduled or automated. SproutSocial covers the larger social media pages you need to manage like Facebook pages and Twitter. Because it cannot schedule at all social networks, I have to do most of my scheduling in Hootsuite.
Reviewer Source 
Source: GetApp
October 31, 2017
Abigail N.
Social Media Specialist
Architecture & Planning, 11-50 employees
Used the software for: Less than 6 months
Overall Rating
4/5
Ease of Use
4/5
Features
4/5
Value for Money
3/5
Likelihood to Recommend
6/10
Source: GetApp
December 13, 2016

“Simple SM manager with superior Analytics feature”

OverallI discovered Sprout Social through a Facebook ad. Before deciding to take the trial, I read some of the reviews here and on Capterra and my expectations soared and became somewhat unrealistic to be honest. The pricing threw me off because $99 monthly seemed kind of steep given the features. Nevertheless, I had nothing to lose by trying it out so I decided to signup for a trial. I've used/currently use Hootsuite, Buffer, Swift Social, Kontentino, and many other social media managers, so I had a lot to compare Sprout social with. Sprout social is easy to use, the layout is fairly simple and uncomplicated, the dashboard is somewhat of a mix between Social pilot and Kontentino, so are the features. My favorite features are the Smart inbox and the Sprout queue. The social queue is similar to Hootsuite Auto schedule function. The RSS function in the feeds tab is also really nice as I was able to connect it to my Feedly account. A major use of this is the post via RSS function, which I used to auto tweet blog posts from influencer blogs in my niche. The Asset Library is also an amazing feature as it is a great way to store images for future use. The discovery tab shows suggestions on accounts to follow and unfollow, people who have conversed with, and people who mentioned you in a post. Sprout social is a great social media manager, however, It doesn't seem all that superior to Hootsuite or Swift social. Considering the cost, I expected more out of it. Which I'm aware is rather ridiculous. I will say this though, the "Reports" function offers a variety of important stats such as: Group reports, Twitter profiles [For tracking profile performance to determine the impact of twitter content], Twitter comparison, Twitter listening, Facebook page report, Facebook competitors, Engagement reports, Team reports, Task performance, Trends, Instagram profile analysis, LinkedIn page, Tag report, Google analytics and Sent messages. To me, Sprout Social's unique feature is its analytics function. No other SM manager, except perhaps SMHack, has such powerful and detailed social media analytics.
ProsThe Digital Asset Library The Analytics feature The RSS feature can serve as a social media content generation tool. Easy UI
ConsThe pricing is rather steep. There are other SM managers with more powerful features which could prove to be a better substitute to Sprout Social. MavSocial has a better Asset Library feature, SMHack provides just as detailed analytics, Swift social has powerful RSS feature, and Hootsuite is cheaper, has an automatic scheduling function, as well as one of the easiest SM Managers to use due to the numerous tutorials online and it's inbuilt mini-tutorial.
Source: GetApp
December 13, 2016