# Sprout Social Pricing: A Comprehensive Guide | Capterra > Check out the Sprout Social pricing guide to understand the cost of different pricing plans, features, and insights on how to choose the right plan. Source: https://www.capterra.com/p/121447/Sprout-Social/pricing --- Sprout Social Pricing Guide 2025 Last updated on June 11, 2025 Written by [Marcela Gava](https://www.capterra.com/resources/author/marcela-gava/) Writer Edited by [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Editor Pricing for Sprout Social [4.4 (606)](#reviews) User rating:[ 4.4 ](#reviews) Based on (606) reviews ## Overview of Sprout Social pricing [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) is a top-rated brand management software that offers campaign management, automated publishing, performance metrics, and social media monitoring features.    There are four subscription plans available for Sprout Social: Standard, Professional, Advanced, and Enterprise. Each is suitable for different business needs and features vary according to the number of social media profiles managed, the complexity of the reports, and artificial intelligence (AI)-enabled advanced features.  Apart from these, Sprout Social allows you to add four additional premium solutions—Listening, Premium Analytics, Employee Advocacy, and Influencer Marketing—to any type of plan to round out its array of features.  We analyzed our database of verified user reviews and interactions to help you identify the critical distinctions between each plan and choose the right one based on your team size and project complexity. Let's compare these plans in detail: Standard $199.00 Per User,Per Month * * * It Includes - All-in-one social inbox - Publish, schedule, draft and queue posts - Social content calendar - Review management - Profiles, keywords and locations monitoring - Group, profile and post-level reporting Professional $299.00 Per User,Per Month * * * It Includes - Message tagging - Custom workflows for multiple approvers and steps - Scheduling for optimal send times - Digital asset and content library - Brand-level engagement reporting - Trend analysis for X keywords and hashtags Advanced $399.00 Per User,Per Month * * * It Includes - Message Spike Alerts for increased message activity - Chatbots with automation tools - Sentiment in the Smart Inbox and Reviews - Rule builder for automated actions - Automated link tracking - CSAT and NPS surveys Enterprise Contact vendor * * * It Includes - White glove onboarding - Tailored implementation and onboarding to get teams up and running quickly - Professional consulting services - Priority Customer Support - SSO Security ## Cost Breakdown The Sprout Social pricing plans cater for different companies, from small businesses with a few social media profiles to companies with large-scale operations. With multiple pricing tiers and various feature sets, teams can select the plan that best aligns with their goals and budget. ### Starting price All Sprout Social plans are charged per seat, with the exception of the Enterprise plan, which is customizable. As such, the final price of your plan will depend on the number of seats you need. The Standard plan costs $199 per seat, per month, billed annually, and $249 per seat, per month, billed monthly. Companies that maintain up to five social media profiles can opt for this plan, making it ideal for small teams. Both the Professional and Advanced plans include unlimited social profiles. The Professional plan costs $299 per seat, per month, billed annually, and $399 per seat, per month, billed monthly. The Advanced plan costs $399 per seat, per month for the annual fee, while the monthly fee is $499 per seat per month. As the Enterprise plan is a customizable option, you should contact Sprout Social's sales team to indicate your company's needs and receive a quotation in-line with the demands of your business. Sprout Social offers a 30-day free trial for the Standard, Professional and Advanced plans. During this period, your team will have access to paid plans and be able to use the tool in its entirety to test the features and assess whether they align with your needs without any financial commitment. For buyers interested in the Enterprise plan, Sprout Social offers a live demo. ### Billing options On Sprout Social, you can choose between monthly or annual billing. The main difference is that the annual cycle plan allows you to save up to 25% compared to monthly billing, which makes the annual plan a more viable option for companies looking for a long-term contract. However, if the company's objective is to have more flexibility, then the best option is the monthly plan. ### Feature differentiation Standard, Professional, and Advanced plans offer different features to their users—the Enterprise plan is not included in this comparison due to its customizable nature: - **Social profiles:** While the Standard plan allows you to manage up to five social media profiles, the Professional and Advanced plans have no limitations on the number of social profiles that can be managed through the tool.  - **Keyword monitoring:** The monitoring of different phrases and search terms varies depending on the type of plan. With the Standard and Professional plans, you can monitor up to 10 keywords, while that number rises to up to 20 in the Advanced plan. - **Audience size:** The maximum total number of followers on all profiles connected to the Standard plan is 200,000. This number increases to 500,000 for the Professional plan, while the Advanced plan caters to unlimited followers.  - **Competitor report:** The Professional and Advanced plans allow users to assemble a customizable list of brand or competitor profiles to compare with the performance of their own X, Instagram, and Facebook pages or profiles. - **Alerts for high volume of social messages:** Available only with the Advanced plan, this feature sends email or push notifications when the number of messages received on the social network profile is higher than the normal volume.     ## What users say about Sprout Social pricing Our team analyzed 90+ reviews from verified users of Sprout Social on our website in the last two years alone to understand their views about the software’s pricing.  In general, users consider the platform's price to be high. Some point out that companies that can afford the system will have access to one of the best tools on the market. Other reviews highlight that Sprout Social has many features and integrations, which justifies the price charged, although it makes the tool unfeasible for businesses that won't use all of its features.  There are also mentions of the fact that the fees charged are an impediment to accessing the platform, which affects freelancers and small businesses in particular. Here are some user review excerpts about Sprout Social pricing[\[1\]](#footnotes).  Graeme C.Growth MarketerFinancial ServicesI used a free trial "I would say it's the best social media management app in the market but only if you've a big pocket." December 4, 2022 Leah G.DetailerAutomotive1-2 years "It’s a great product. I love the features but the price is just an undeniable flaw with the whole thing." July 9, 2024 Bryan R.Marketing DirectorHospitality1-2 years "Price is really getting high, especially when you don't use all of the features." September 13, 2024 Domingo G.Owner, PartnerMarketing and AdvertisingLess than 6 months "If you are a small agency or freelancer it's unaffordable. It has a lot of great features to manage social media for each client and easy to get your reports." October 6, 2023 [Read more Sprout Social reviews here](https://www.capterra.com/p/121447/Sprout-Social/reviews/). ## Detailed breakdown of Sprout Social plans ### Standard plan **Priced at:** $199 per seat, per month (billed annually); $249 per seat, per month (billed monthly) **Ideal for:** Individual users, freelancers, or small teams who manage a few social media profiles Sprout Social's Standard plan allows you to manage up to **5 social media profiles**. Users can choose from Facebook, LinkedIn, Instagram, TikTok, X, YouTube and other platforms. The plan gives access to basic functionalities, such as post publishing, a content calendar and keyword monitoring, which are sufficient for managing a few social media profiles with an audience of up to 200,000 followers. **Standard plan features**[**\[2\]**](#footnotes)**:** - **Social media content calendar:** Use the content calendar to plan and schedule multiple publications on different social media profiles simultaneously, centralizing publications from all accounts through a single calendar. - **Monitoring brand keywords:** Follow different search terms and phrases related to your brand, product, or hashtag campaign that your company is promoting.    - **Consolidated inbox:** Organize the flow of messages by centralizing them in one space, enabling quick responses to your followers. - **Post performance report:** See how your posts resonate and why via detailed performance reports. Such reports allows you to view information such as reach, impressions, clicks, and engagement metrics on all social networks.  - **Content suggestions:** Find content to feed social media accounts based on trends and topics that are popular with your followers. _Sprout Social's social media content calendar (_[_Source_](https://www.capterra.com/p/121447/Sprout-Social/)_)_ ### Professional plan **Priced at:** $299 per seat, per month (billed annually); $399 per seat, per month (billed monthly) **Ideal for:** Teams that manage a sizeable volume of social media profiles and followers **Professional plan features**[**\[2\]**](#footnotes)**:** With the Professional plan, you can manage **unlimited social media profiles** with an audience of up to 500,000 followers. The plan includes all the Standard features and several advanced functionalities, such as automated feeds publishing for up to 10 posts, bulk content scheduling, and AI-based text suggestions. The Professional plan is recommended for teams that manage several social media accounts and need automated features to optimize their tasks.  - **Scheduling for optimal send times:** Analyze your audience's data over time to publish content at the time when your followers are likely to engage the most.  - **Saved replies:** Craft and save compelling canned reply texts in a library so you can quickly reply to your followers.     - **Suggestions by AI Assist:** Use generative AI to generate text suggestions and improve the tone of voice of your posts. The feature suggests keywords, text for posts, replies, captions, and alt texts.  - **Message approval workflow:** Structure a workflow so that internal and external team members can send, review, and approve or reject publications.  - **Competitor reports:** Track the performance of your competitors' social media profiles compared to the performance of the social media pages managed by your company. _Scheduling social media posts on Sprout Social (_[_Source_](https://www.capterra.com/p/121447/Sprout-Social/)_)_ ### Advanced plan **Priced at:** $399 per seat, per month (billed annually); $499 per seat, per month (billed monthly) **Ideal for:** Cross-functional teams or teams that manage several social media profiles with a large follower base Sprout Social's Advanced plan has no limitations on the number of social media profiles managed by your company, nor does it limit the size of the audience of connected accounts, which makes it suitable for companies that manage several social media profiles with a high number of followers. In addition to including the same features as the Standard and Professional plans, the Advanced plan also comes with message alerts, automated conversation flow (chatbot), sentiment classification, link tracking, and various types of performance reports. **Advanced plan features**[**\[2\]**](#footnotes)**:** - **Message spike alerts:** Receive push notifications or email alerts when the volume of messages received is higher than normal. This feature allows your company to respond quickly to emerging trends or popular posts.  - **Response optimization:** Improve your responses to followers using Enhance by AI Assist tool. In addition to generating text, the feature allows you to change the tone of the sentence to a friendlier or more professional option.  - **Link tracking:** Monitor traffic and conversions by tracking links automatically added to the post, which helps you visualize the results of campaigns and identify and record where your traffic is coming from.    - **Paid performance report:** Track the ROI of paid campaigns and identify the social media channels that perform best in terms of clicks, CPM (cost per mille), and content performance. - **Team activity reports:** Analyze individual metrics of responses to messages to measure team productivity and improve customer service. _Group report of different social media channels on Sprout Social (_[_Source_](https://www.capterra.com/p/121447/Sprout-Social/)_)_ ### Enterprise plan **Priced at:** Available upon request **Ideal for:** Companies with large-scale social media operations  **Enterprise plan features**[**\[2\]**](#footnotes)**:** The Enterprise plan is fully customizable and includes tailor-made implementation, 24/5 priority customer support, and professional consulting services.  _Engaging with messages on Sprout Social (_[_Source_](https://www.capterra.com/p/121447/Sprout-Social/)_)_ ### Additional premium solutions**:** **Priced at:** Available upon request **Ideal for:** Companies that want to maximize the use of Sprout Social  **Additional premium solutions**[**\[2\]**](#footnotes)**:** Sprout Social offers four additional premium tools that can be added to any of the available plans: - **Listening:** Follow conversations on key topics and support crisis management and consumer and sentiment analysis. - **Premium analytics:** Customize reports based on metrics and filters important to you. - **Employee advocacy:** Increase your presence by encouraging employees to easily share company pre-approved content.  - **Influencer marketing:** Find verified creators or influencers and manage your entire influencer campaign with this feature, from sending contracts to approving content. _Social Listening features on Sprout Social (_[_Source_](https://www.capterra.com/p/121447/Sprout-Social/)_)_ ## Total Cost of Ownership The total cost of ownership (TCO), including the upfront costs and any additional one-off or recurring costs, is an important factor to consider when evaluating Sprout Social as your brand management software. Here’s a breakdown to help you understand all potential expenses: ### Additional costs to consider Sprout Social does not have any upfront costs or setup fees beyond the amounts charged for purchasing the product directly on its site. The extra costs to be considered are related to the acquisition of additional premium features.  ## How to choose the right Sprout Social pricing plan Here are some considerations you should keep in mind when choosing the best Sprout Social pricing plan for your business: _Key considerations while choosing the right Sprout Social plan_ - **Assessing your business needs.** In addition to considering the scale and number of your social media pages, consider whether you need basic features, such as post scheduling and access to content calendars, or specialized functionalities, such as full reports and AI-based automation features. 96% of the reviewers of brand management tools on Capterra consider content management to be a highly important feature in this category of software.[\[3\]](#footnotes)   - **Comparing plan features.** If your company needs basic features for simple brand management and little automation, consider the Standard plan. The Professional and Advanced plans are recommended for companies that handle several social media pages and need features that also support interaction with followers. Choose the Enterprise plan if your company has a large-scale operation and requires customized features.    - **Budget considerations.** Before signing a long-term contract, check whether the monthly or annual plan best suits your business's financial needs, as there is a difference in value between the two options, which can end up increasing the final price depending on the number of seats required. ## How to maximize the value of your Sprout Social subscription Maximizing the use of Sprout Social includes a combination of knowledge of the main features, use of the functionalities, team education, and strategic planning. Here are some tips on how to get the most out of the platform: _Ways to maximize the value of your Sprout Social subscription_ **Utilize all the key features:** To increase the efficiency of social media management, make sure you explore Sprout Social's main tools: - **Keyword monitoring:** Follow search terms, phrases and mentions of your company with the keyword monitoring feature. This helps you to be aware of important interactions related to your brand. - **Integrations:** Connect Sprout Social to different social media networks, such as Instagram, X and Facebook, or to other tools in your tech stack, such as Zendesk, HubSpot and Shopify.  - **Automation with AI:** Take advantage of AI-based resources to create or edit your messages and gain more time to perform other tasks. - **Report analysis:** Use data provided by different reports to analyze team and campaign performance and make more assertive decisions.      **Customer support and resources:** Take advantage of Sprout Social's customer support and resources to optimize the adoption of the tool in your company's routine: - **Support channels:** Contact the Sprout Social team via phone or live chat, available 24/5. The Enterprise plan offers priority access to support channels.  - **Resources:** Delve deeper into Sprout Social's features through recorded self-service trainings, discussion and mentoring forums, blog articles and webinars. **Tips for getting the most out of your plan:**  - **Plan alignment:** Make sure that the plan you choose meets your company's requirements in terms of the number of profiles managed and the audience. If necessary, upgrade or downgrade the plan to properly align your demand.  - **Additional premium features:** Maximize your plan with additional premium solutions that improve specific areas, such as listening, analytics, influencer marketing and customer care.  - **New updates:** Follow Sprout Social's newsfeed to find out about the launch of new integrations or features to the platform that can improve its efficiency.  - **Review workflows:** Make sure you're taking advantage of the features offered by Sprout Social to improve your work process and automate manual tasks. ## Is it worth paying for Sprout Social? Assessing whether Sprout Social is worth it depends on your budget and company's needs. Here's a breakdown to help you decide:  ### Value for money A top-rated brand management platform, Sprout Social is featured on [Capterra Shortlist 2024](https://www.capterra.com/p/121447/Sprout-Social/). Analysis of the verified user reviews of Sprout Social on Capterra shows that the system has a **value-for-money rating of 3.7 out of 5**, indicating that the price of the platform may be an obstacle for some companies, especially those with a limited budget. However, for some users, the amount paid for the platform is justified by the resources being offered.[\[1\]](#footnotes)  Rosetta P.DirectorEducation ManagementI used a free trial "I found it a little expensive but it's justified with the features they are providing. Great tool for everyone." December 26, 2022 London T.CEOMarketing and AdvertisingLess than 6 months "I don't love the cost but find it semi-reasonable for the features." August 30, 2024 [Read more Sprout Social reviews here](https://www.capterra.com/p/121447/Sprout-Social/reviews/). ### Features of the free trial If you want to see Sprout Social in action, the platform offers a 30-day free trial with no need to add credit card details, so there is no charge after the period. For 30 days, users have access to the features of the Premium plan. Here are the main features. You can use the free trial period to: - **Evaluate social media management features:** There is no limit to the number of profiles you can connect to your Sprout Social account in the free trial. During the 30-day period, analyze the basic social media management features that allow you to moderate comments, schedule content in bulk, and suggest copy based on AI. - **Explore reports:** The free trial gives you access to different types of reports. Take advantage of the period to view the insights that the reports generate in relation to the performance of your social media pages and the competitors, as well as information about your team's activities. ### Customer support options All Sprout Social plans offer 24/5 support by phone or live chat. Enterprise plan users get priority support and professional consulting services.  **Additional support:** The Arboretum is an online community organized by Sprout Social, where participants can post questions or participate in discussions about social media strategies. Sprout Social also offers a help center, learning portal, and webinars to help users improve their knowledge of the product. ## Is Sprout Social right for you? ### Assessing Your Requirements To determine if Sprout Social is the right fit for you, assess your specific requirements and compare them against what the software offers. Start by identifying the key aspects of brand management that are most important to your team. Ask yourself the following questions: - **Social media accounts:** Evaluate which plan fits the number of profiles managed by your company and the audience these pages have. If your social media presence is limited or you're just starting out, consider the Standard plan, which includes the management of 5 social media profiles with an audience of up to 200,000 followers. If your pages are expanding, or your digital presence is more extensive or your company manages several social media profiles, consider the Professional plan, which allows the management of unlimited social media profiles and an audience of up to 500,000 followers. For companies with large-scale operations that require unlimited profiles and a sizeable audience base, consider the Advanced or Enterprise plans. - **Automation:** Sprout Social allows you to handle both simple and complex social media management. The Standard plan offers features for the basic administration of social media accounts, such as real-time keyword monitoring, comment moderation, and a collaborative content calendar. For AI-powered automation, try the Professional and Advanced plans. Both have features that allow you to improve messages and tone of voice using AI tech.   - **Integrations:** All Sprout Social plans have integrations with popular social media platforms like Instagram, Facebook, LinkedIn, and TikTok, and some other categories of systems, such as review management software. The Professional and Advanced plans also offer integration with eCommerce platforms such as Shopify and WooCommerce. Integrations with systems such as Salesforce and Zendesk are only available with the Advanced plan.     - **Security:** Sprout Social's Standard, Professional, and Advanced plans include two-step verification (2FA), access restrictions according to profile level, and secure connections. Advanced permissions are available with the Professional and Advanced plans. Via the Advanced plan, users also have access to a customized login page, feature visibility controls, and restrict access to authorized IP addresses (IP whitelisting). ### Cost Comparison: Sprout Social vs. Popular Alternatives Overall, Sprout Social is a highly-rated brand management tool, but it’s earned **3.7 stars out of 5** when it comes to value for money.  Some popular alternatives to this tool seem to perform better in terms of value for money. **Zoho Social**, for example, has a value-for-money rating of 4.5 and includes plans starting at €10 per month billed annually**.** Another option is **Hootsuite,** which received a rating of 4.0 for value for money from our verified reviewers. Hootsuite's plans start at €99 for 1 user, per month billed annually. However, in addition to evaluating the cost, you should also check what features each software plan offers in order to have a clearer and more in-depth view of the best option for your needs.  Check out the top [Sprout Social alternatives](https://www.capterra.com/p/121447/Sprout-Social/alternatives/), comparable to Sprout Social in terms of core features, pricing, and usability. ### Making the final decision Sprout Social achieves an overall rating of **4.4 stars out of 5**, with a functionality rating of 4.3 stars. Based on user reviews on Capterra, Sprout Social performs best in automated publishing (4.3), post scheduling (4.3), and content management (4.2). With plans starting at $199 per seat, per month billed annually, Sprout Social achieves a reasonable value-for-money rating of 3.7 out of 5 stars compared to its competitors.  To determine whether Sprout Social is the best option for your social media marketing management needs, evaluate your specific requirements and compare them with the features available in the different Sprout Social plans. The Standard plan is an entry-level option for companies with little social media presence, including basic features for managing your accounts. The Professional and Advanced plans are recommended for companies that manage several social media profiles or have a more consolidated presence, offering more complete automation features and AI functionalities.      Consider opting for the 30-day free trial to get to know its resources in practice—with Sprout Social's free trial, you get access to all the Professional plan features. Reading user reviews of the system also helps you get a clear picture of how Sprout Social performs on a day-to-day basis. ## FAQs How much is a Sprout Social subscription? The price of a Sprout Social subscription ranges from $199 per seat/month to $399+ per seat/month on the annual billing plan. This increases to $299 per seat/month to $499+ per seat/month for monthly billing. Sprout Social offers 4 plans with different features and values, allowing users to tack on additional premium solutions. What are the disadvantages of Sprout Social? The main disadvantage of Sprout Social is price, which can be considered an obstacle for small businesses or freelancers. Can you use Sprout Social for free? Yes, Sprout Social can be used for free for 30 days. During this period, users will have access to all the features available in the Professional plan. Who competes with Sprout Social? Meta for Business, Zoho Social, HubSpot Marketing Hub, Instagram, Snapchat, Hootsuite, and Buffer are some of Sprout Social's main competitors. What compares to Sprout Social? Tools available on the market that compare to Sprout Social are Meta for Business, Zoho Social, HubSpot Marketing Hub, Instagram, Snapchat, Hootsuite, and Buffer, among others. What is the difference between Hootsuite and Sprout Social? The differences between Sprout Social and Hootsuite are related to the performance of the main functionalities. While Sprout Social stands out for its automated publishing (4.3), post scheduling (4.3) and content management (4.2) features, Hootsuite stands out for its social network integration (4.5) and social promotion (4.5), as well as having a higher score when it comes to post scheduling (4.6). Another difference is in terms of value for money, since Sprout Social has a score of 3.7 out of 5, while Hootsuite has a rating of 4.2.  Is Sprout Social a good investment? According to Sprout Social’s website,some of its biggest customers are Canva, Atlassian, HP, Glassdoor, Campbell's, Eventbrite, Epson, and Unicef, among others. Who owns Sprout Social? CEO Justyn Howard is one of the co-founders of Sprout Social. How do I pay for Sprout Social? When subscribing to the platform, users can decide whether to pay by credit card or PayPal, and on a monthly or annual basis. Depending on the plan chosen, payment can be made by invoice. Sprout will generate an invoice payable by check, wire transfer, ACH transfer, credit card, or PayPal. Can you run Facebook ads on Sprout Social? Yes, you will need to connect your Meta Ad Accounts to Sprout Social. However, actions such as setting up an audience must be carried out within Facebook Ad Manager. #### Methodology 1. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. 2. Our research team identified these features from vendor websites (as of Oct. 29, 2024) based on their analysis of what users find valuable or expect from brand management software. This list is not exhaustive. For additional features, refer to the vendor’s website. 3. To identify the key features, we asked users to rate, on a scale of “low importance” to “critical,” how important different features are for brand management software. The features showcased are those that the highest percentage of reviewers rated as “highly important” or “critical” over the past two years (as of Oct. 29, 2024). [Marcela Gava](https://www.capterra.com/resources/author/marcela-gava/) Marcela Gava is a senior content analyst at Capterra, covering the latest trends in technology, with a focus on cybersecurity, finance, marketing, and digital culture. Marcela’s research and analysis is informed by more than 130,000 authentic user reviews on Capterra and over 20,000 interactions between Capterra software advisors and software buyers. Marcela also regularly analyzes market sentiment by conducting surveys of IT and finance leaders so she can provide the most up-to-date and... [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Mehar Luthra is a team lead at Capterra and specializes in editing reports that cover the latest trends affecting small businesses. With nearly a decade of experience, she has edited a multitude of research articles, top-rated software reports, and thought leadership articles for diverse markets such as Brazil, Japan, Canada, France, Australia, and India. She finds it particularly rewarding to produce content that provides small-business owners with practical tips and helpful advice on topics... Related reading Table of Contents - [Overview of Sprout Social pricing](#overview-of-sprout-social-pricing) - [Cost Breakdown](#cost-breakdown) - [What users say about Sprout Social pricing](#what-users-say-about-sprout-social-pricing) - [Detailed breakdown of Sprout Social plans](#detailed-breakdown-of-sprout-social-plans) - [Total Cost of Ownership](#total-cost-of-ownership) - [How to choose the right Sprout Social pricing plan](#how-to-choose-the-right-sprout-social-pricing-plan) - [How to maximize the value of your Sprout Social subscription](#how-to-maximize-the-value-of-your-sprout-social-subscription) - [Is it worth paying for Sprout Social?](#is-it-worth-paying-for-sprout-social) - [Is Sprout Social right for you?](#is-sprout-social-right-for-you) - [FAQs](#faqs)