--- title: "Sprout Social Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Sprout Social the right Social Media Marketing solution for you? Explore 608 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/121447/Sprout-Social/reviews/" page_type: "reviews" language: "en" --- Sprout Social 4.4 (608) [View alternatives](https://www.capterra.com/p/121447/Sprout-Social/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated August 26th, 2026 # Reviews of Sprout Social Ease of use 4.4 Customer Service 4.3 ## Pros and Cons in Reviews Zach P Marketing CoordinatorEducation Management, 501 - 1,000 employeesUsed the software for: More than 2 years. “Our organization operates nearly a dozen main social handles and multiple sub-brands, Sprout Social has made it incredibly easy to manage all of our social handles across several platforms.“ February 22, 2026 Zach P Marketing CoordinatorEducation Management, 501 - 1,000 employeesUsed the software for: More than 2 years. “The only caveat with Sprout and other providers is that it can get quite expensive if you require several user licenses and have a large number of social handles.“ February 22, 2026 Chris L OperationsPublishing, 2 - 10 employeesUsed the software for: 1-2 years. “Sprout Social was simple and easy, and worked great. If you are replacing a real person, want good analytics to check performance, so you can do more fo that, then this might be a good option for you.“ March 26, 2026 Chris L OperationsPublishing, 2 - 10 employeesUsed the software for: 1-2 years. “Even though it's cheaper than hiring a PA or VA to do the same work, it is still more expensive than competitors.“ March 26, 2026 MG Moran G Mobile Marketing LeadConsumer Services, 51 - 200 employeesUsed the software for: More than 2 years. “It’s great that Sprout Social simplifies managing all our accounts from the same page, as we can easily allocate space to collect all interactions from a specific page under its own section.“ December 31, 2024 BM Bill M CEOAutomotive, 2 - 10 employeesUsed the software for: 1-2 years. “It's very expensive, has poor usability, hides advertised features behind paywalls, delivers questionable ROI, and provides terrible customer service.“ October 11, 2024 Zach P Marketing CoordinatorEducation Management, 501 - 1,000 employeesUsed the software for: More than 2 years. “Being able to operate all of our social channels in one platform helps save time and allows for better collaboration across the social team.“ February 22, 2026 KJ Karen J Marketing ManagerEntertainment, 51 - 200 employeesUsed the software for: More than 2 years. “So any questions around whether our plan was still the right level, if we needed the extras we were upsold, went unanswered. Despite breaching contract and taking away the local rep (which was the selling point) - they're refusing to terminate the contract until rollover time again.“ January 13, 2025 ## Showing most helpful reviews Showing 1-25 of 608 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Zach P. Marketing Coordinator Education Management Used the software for: 2+ years ### "Sprout Will Superpower Your Social" February 22, 2026 5.0 Overall using Sprout has been a huge boost to our social strategy, both paid and organic. Being able to operate all of our social channels in one platform helps save time and allows for better collaboration across the social team. I would highly recommend using Sprout Social if you're looking for a new social media management tool. Pros Our organization operates nearly a dozen main social handles and multiple sub-brands, Sprout Social has made it incredibly easy to manage all of our social handles across several platforms. The reporting tools are top tier and it is incredibly simple to generate visually appealing reports, especially for paid campaigns. Having switched over from another provider the learning curve was quite simple as the user interface is intuitive. It won't take long to master Sprout Social. Cons The only caveat with Sprout and other providers is that it can get quite expensive if you require several user licenses and have a large number of social handles. The features are worth the money, but it is important to consider how many user licenses you will need to adequately support your organization. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Hootsuite was lacking some fundamental features we were looking for and the enterprise solution they offer was too expensive for us. Review Source Response from Sprout Social February 23, 2026 Hi Zach - thank you so much for taking the time to leave us a review. We truly value your feedback. Please be sure to join our community of other Sprout users to stay up to date on our latest releases and threads! https://community.sproutsocial.com/ JM Jeff M. Marketing Director Financial Services Used the software for: 1-2 years ### "We love it! Great product! " September 16, 2025 5.0 It's been very positive and I think we'll be with Sprout Social for a while provided the value continues and the features improve over time as the industry adapts. Pros They make it easy to see our entire inbox and messages we have. We're also able to respond directly to messages and comments from Sprout Social. IT's easy to use and set up, as well as schedule posts in advance for easy publishing. We feel confident in it's security and have never had an issue or bug that has needed to be worked out. The vaue we're getting is great and they're willing to customize your plan based on what you need. Cons There are a lot of features to learn and sometimes it can feel a bit overwhelming to try and use all of them. It's a very robust product. Alternatives considered [Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Sprout Social Sprout Social gave a better value for money and more robust tools. Review Source SR Sergio R. Coordinatore Infermieristico Individual & Family Services Used the software for: 1-2 years ### "Sprout Social is an Outstanding Social Media Management Solutiona that Streamlines Our Operations" July 21, 2026 5.0 For the years that I have been using Sprout Social, everything has been exceptional. Sprout Social is highly dependable to use. Pros Sprout Social is a reliable social media management solution that streamlines post scheduling and makes work easier for our team. I am impressed by the friendly interface of Sprout Social. Cons I do not have any dislikes when it comes to using Sprout Social. Sprout Social is flawless and powerful to use. Review Source DB Diana B. Founder Computer Software Used the software for: Less than 6 months ### "Not very good. See comments." February 1, 2025 1.0 They need to focus on being great at one thing instead of trying to do everything. It was quite hard to get anything done in Sprout Social, and when it was setup - the results were disappointing. Pros There really wasn't much to like. I was told to test this on behalf of a client, and I will be recommending future clients to pass on them. It's much harder to use than HootSuite and Buffer for managing social media. Then when it comes to social listening, it's very complex and not very helpful once it's setup properly either. Cons They're trying to be an everything platform, and they're not especially great at anything. They're not the best at managing multiple channels or social listening. It's also expensive for being average at both of those core things. Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/)[BuzzSumo](https://www.capterra.com/p/177181/BuzzSumo/)[Semrush](https://www.capterra.com/p/151962/SEMrush/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) My client wanted to see if Sprout Social was better than a combination of BuzzSumo or SEM Rush + Hootsuite or Buffer. My conclusion was that it is not. My testing did not go beyond the free trial as the other tools are much more superior than SproutSocial. Review Source Response from Sprout Social February 3, 2025 We're very sorry to hear you had a poor experience with Sprout Social. We strive to be a user-friendly, valuable platform for our users, and we'd be happy to chat through specific issues you've faced if you're interested. Please reach out to us if you'd like to chat through specifics and see how we can improve your experience. Thank you for your review. ZW Zach W. Enterprise Account Manager Marketing and Advertising Used the software for: 1-2 years ### "Great for teams with a true social presence, just an expensive addition" June 15, 2026 5.0 Overall my experience was pretty good. It made managing all our social stuff way easier and the whole team could work together in one place. The cost is the main thing to think about, but if you have a team and post alot it really does help get the job done. Pros The best part for me was having all my social accounts in one place. Instead of jumping between Facebook, Instagram, and the rest, I could post to all of them from one spot wich saved me a bunch of time. The reports are also really nice and look good when you need to show them to your boss. Cons The price was the hardest part. It works good but it gets expensive fast, espcially if you have a few people on your team or a lot of accounts. If your just one person or a tiny business it might feel like to much money for what you need. Review Source MV Mariana V. Social Media Lead Marketing and Advertising Used the software for: 1-2 years ### "Recommended for social media management" April 11, 2025 5.0 Great experience and great customer service! Pros User-friendly interface with all the latest updates and a preview grid for Instagram. The reports are really complete and you can even have a competitors' report. Cons A little expensive. Custom reports will be deprecated. Social Listening seems very basic, and not as advanced as other tools. Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Sprout Social overall their analytics, ai integration and management features seemed better. Review Source Response from Sprout Social April 14, 2025 We're so glad to hear that you're utilizing the Reporting, analytics and AI features of our platform. I understand your feedback on Social Listening, and I'll be sure to pass that along to our product team. Thank you for choosing Sprout Social! TG Tim G. Customer Service Executive Civil Engineering Used the software for: 2+ years ### "Helps me keep on top of customer messages." July 14, 2025 4.0 We used to miss questions customers were asking in the comments on posts because they were in so many different places. Today, I capture all of them in a single dashboard and respond more quickly and having the ability to do that makes a meaningful difference in how our clients perceive us. Pros I like that all of our social stuff comes in to one place. It prevents me from having to log in and out of separate accounts just to respond to comments or DMs. The tagging system also comes in handy to help us keep track on who on the team worked on what. Cons It can be a little overwhelming to get started, especially the analytics portion. It took me a week to feel comfortable and I’m still puzzled by some filters. Review Source Response from Sprout Social July 21, 2025 Thank you for your review! It's great to hear that Sprout is helping you consolidate comments and DMs. I understand the platform can feel overwhelming, please feel free to reach out to our customer support if you ever have any questions. We're here to help! Chris L. Operations Publishing Used the software for: 1-2 years ### "A simple solution to replace a social media manager" March 26, 2026 4.0 I tried a bunch of social content schedulers to find what would work best for my business. Sprout Social was simple and easy, and worked great. If you are replacing a real person, want good analytics to check performance, so you can do more fo that, then this might be a good option for you. Pros The drop and drag editor makes scheduling content across multiple social media platforms simple and easy. The analytics are top notch. Cons It is an expensive version of a simple software. Even though it's cheaper than hiring a PA or VA to do the same work, it is still more expensive than competitors. Review Source RW Richard W. Senior Digital Marketing Manager Information Technology and Services Used the software for: 1-2 years ### "Sprout Social" October 29, 2025 4.0 Overall positive. It was a strong tool that did what we needed for a medium size business. Fairly cost effective too. Pros Easy to use, simple interface and reliable social publishing. Also has a social advocacy bolt on which is useful for getting employees to share content. Cons Reporting felt quite limited, customer success managers and account management was also not great. Sometimes we felt like an inconvenience. Review Source Patricia M. Content Creator Online Media Used the software for: Less than 6 months ### "Simple & Easy" December 1, 2025 4.0 sprout was recommended by other content creators who are in the same industry as I am and I love all of the features and how simple it is for me to use and post without challenges Pros Ease of Editing & posting and it is very good for content creators across the spectrum. For me a mini youtuber it is great Cons a little costly for mini content creators, as I have not started earning from my channels, it's a bit costly for me to maintain Review Source Response from Sprout Social December 2, 2025 Thank you for your review! It's great to hear that Sprout's been a great fit for you as a content creator. We understand that cost is a factor and we will certainly note your feedback. WKK Wiseman Kajidori K. Digital Marketer Health, Wellness and Fitness Used the software for: 1-2 years ### "Sprout Social the best, affordable, high quality, all round Social media management tool." October 24, 2022 5.0 Pros Spout Social reduced the time that we needed to spend on Social media, by consolidating and automating our posting. Cons We are waiting for Sprout Social to fully integrate with Google my Business. Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) Sprout is easy to use and it consolidates all our important platforms in one place. Review Source SV Sarah V. Content and Social Media Specialist Marketing and Advertising Used the software for: 1-2 years ### "The Best Social Media Scheduling Platform Hands Down" October 2, 2019 5.0 We love Sprout Social and highly recommend it to others. We've used other scheduling platforms, and nothing has come close to being able to handle our needs the way Sprout Social can. Pros Our team has used a variety of social media scheduling platforms, including Buffer, Hootsuite, Sprout Social, and others, and Sprout Social is by far our favorite for many reasons. • As an agency with hundreds of profiles, Sprout Social makes multiple account management a breeze. • The scheduling browser is very easy to use. • It offers ideal posting times to help you optimize reach and engagement. • It offers a birdseye view of the month. (One of our pain points with Hootsuite was that this was not an option.) There are also many features that those who work with social media every day can appreciate that the average user might not, such as: • The option to schedule and create a new post without having to click into a new window each time. • The ability to download reports by platform and specific date easily and quickly. • The option to view data which allows you to see which content is performing the best. Cons I won't beat around the bush. It's pricey. Very pricey. If you're a freelancer or not using social media daily, it may not be worth the investment. If you're an agency working with multiple clients or if social media is part of your daily routine, a scheduling software that offers everything Sprout Social offers is well worth it. Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Sprout Social Hootsuite does not offer the ability to see posts by month to effectively plan campaigns and upcoming posts. Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) Sprout Social is more user friendly. Review Source Mikey B. Talent Acquisition Information Technology and Services Used the software for: 6-12 months ### "Easy marketing engagement" May 24, 2025 5.0 Pros Super easy to use - our marketing team is able to publish quality content into Sprout, and I can easily spread it to my network with the click of a button - super cool way to generate engagement. Cons Could benefit through some form of variety with the posts that go out - posts seem to only have one caption possible, so unless everyone customizes (they won't) it creates a LOT of the same exact posts. Review Source Response from Sprout Social May 27, 2025 Hi Mikey - thank you so much for taking the time to leave us a review. We really appreciate your feedback and will share your thoughts about the post variety with our team. AF Allie F. Social Media Associate Education Management Used the software for: 6-12 months ### "Great data" January 16, 2025 5.0 Easy to use and helpful analytics for data meetings. Pros I like the incredible statistics and data given for each platform. Cons It is very expensive and I feel like the data is the only difference between sprout and others. Review Source Response from Sprout Social January 23, 2025 Thanks so much for your review! I'm so glad the data has been insightful for you, and I understand your concerns about pricing. We strive to deliver the best value to our customers. EC Emily C. Marketing Director Consumer Services Used the software for: Less than 6 months ### "Great tool, very expensive" November 8, 2024 5.0 Overall an awesome tool, however there are less expensive options that do very similar things Pros Spout social is a great tool for social media management. There is a lot of versatility for posting and engagement Cons This tool is very expensive, and can be hard to justify for smaller businesses Review Source Response from Sprout Social January 23, 2025 Thank you for your review! We're glad to hear that you see value in the posting and engagement tools. We understand your concerns about pricing and I'll pass these over to our team. KA Karly A. Marketing Analytics and Research Manager Transportation/Trucking/Railroad Used the software for: 2+ years ### "Happy User" October 16, 2024 5.0 I've used Sprout Social across multiple jobs and have always been happy with the product and their team. Pros Sprout Social is one of the best products for social media management and reporting because they have strong relationships with social media platforms. I've worked with other products in the past that constantly had disruptions due to the platform APIs. Cons I wish they had access to more data (e.g. Instagram Reels, organic-only performance) , but it's an API limitation. Review Source MN Maryam N. Marketing Coordinator Education Management Used the software for: 2+ years ### " It enables us to control our social media accounts and manage interactions efficiently" April 17, 2023 5.0 Thanks to its robust suite of features and tools, Sprout Social has facilitated the streamlining of our posting processes, as well as the management of follower interactions across numerous social media platforms. Additionally, it enables us to monitor comments, collect data, and access advanced analytics that aid in evaluating our success. Pros I appreciate how Sprout Social consolidates numerous services into one platform, allowing us to easily manage all social media responses and inquiries. The ability to create sub-boxes and categorize them based on topics and events helps us better comprehend customer feedback and inquiries. Additionally, Sprout Social streamlines social media management by providing collaboration tools that allow us to easily seek feedback and approval from admins before publishing. The scheduling feature also enables us to plan posts across multiple platforms in advance. The listening feature is also useful in providing us with valuable news and data on a wide range of topics. Furthermore, Sprout Social allows us to capture and organize important data, which can be displayed in a structured manner through its reporting capabilities. Cons The limitations of Sprout Social are relatively minor in my experience. Occasionally, the alert system may not function properly, resulting in delayed notifications that can hinder the promptness of necessary actions, particularly if the alert pertains to a publishing failure on one of the platforms. Review Source VR Verified Reviewer Public Relations Account Executive Used the software for: 1-2 years ### "Best customer service in this category, hands down. Big win with launch of listening product. " November 29, 2017 5.0 People seek out social media software primarily for automation. But that doesn't solve the workflow and analytics issues that social media and community managers face. Sprout enables us to load content and art into the automation platform as drafts, submit for approval and then automate posting. We also need a competitive edge as an agency, and using this software with the ability to provide more robust analytics than what is provided in the native platforms is a huge win. The biggest improvement we've seen to social media tools in general came from the launch of the social listening tool. However, the pricing model is hindering us from being able to use it. Big bummer. And it can be fixed. We hope you will consider applying the agency model pricing structure that exists for all other functionalities to this particular function. It's essential for us to be able to incorporate it into our new biz process and the current cost structure is preventing us from doing so. Please help! Pros The agency model sold us. Big win to invite larger groups rather than paying by the "seat" as previous models and other services demand. The approval process and analytics go beyond what is available in the native platforms which is essential for business use. The social listening is what we've been waiting for--and will be instrumental in our relationship moving forward. With that said, there is a caveat, listed below. Cons The social listening is amazing. However, the sales model is seriously flawed. Our clients will not pay every month for each social listener. Moreover, our agency needs to use this as a way to earn new business. We have many pitches in process at any time and it's not feasible for us to pay every month per listener. As such, this amazing service is not available to us on the scale it needs to be. Please come up with a better pricing model so we can use and sell this service. As it stands now, only the really big agencies will be able to afford it. You need the mid-sized agencies like us (about 50 employees). Just like the agency model sold us by not having to pay by the seat, we can't pay per listener. If you made that available to us, say 3 listeners per client in our agency model, that would be a win. It would limit the number so you could up-sell in those cases where big companies want to listen for a lot of different indicators, but it wouldn't prohibit the broader use of the tool for the masses--which will drive significant growth. Additionally, this is a huge differentiator for your business. If you make it out of reach for most clients, you loose your edge. Help us. Help yourselves. Give us this tool! And give it to us in a way that our clients will pay for it. Review Source Michael S. Social Media Manager Non-Profit Organization Management Used the software for: 2+ years ### "One of the industry standards, but too pricey for us" March 1, 2024 4.0 it was great and I did not take long to understand all of the functionalities. Very simple to use and learn! Pros It was able to accomplish any of my social media management needs and were always some of the first to hit the market with updates when social pages release new API's. Cons There wasn't much I didn't like, but ultimately we could not agree on a pricepoint that made sense for my organization. Review Source Yige S. Customer Acquisition Analyst Financial Services Used the software for: 2+ years ### "Brings part-efficiency and valuable insights into our social media management process." February 14, 2023 4.0 One of the most important business problems we are solving with Sprout social , is the problem of automating how we share contents to our social media platforms. By using Sprout Social, we are able to gather valuable intelligence about our customers and utilize them to improve our overall social media strategy. Pros I love Sprout Social's listening feature. This tool allows us to eavesdrop on conversations the public is having about our brand on social media platforms. Being able to tap into these conversations helps us gather valuable intelligence and gain a better understanding of customer sentiments about our products and services. Cons One of the biggest drawbacks of Sprout Social is the difficulty I encounter when attempting to publish posts to multiple social media platforms with a single draft. For example, when composing and scheduling posts to our Twitter handle, the enforced word count limit of 280 characters makes it impossible to switch a draft post meant for our Instagram or Facebook pages to be posted on our Twitter handle. This limitation has forced us to compose separate drafts for each social media platform where we have a presence, making the process of sharing content to multiple social platforms very cumbersome. Review Source Kiran S. Delivery Manager Hospital & Health Care Used the software for: 2+ years ### "The Best Social Media Management tool " October 15, 2022 5.0 Pros 1\. Scheduling posts 2. Chatbots 3. Social Listening Cons 1\. It is quite expensive 2. Add on features costs more than the tool itself. Other than these two sprout social is a great tool to have. Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Sprout Social Features Switched from [Zoho Marketing Automation](https://www.capterra.com/p/233707/Zoho-Marketing-Automation/) Features Review Source JA Jessie A. Junior Designer Marketing and Advertising Used the software for: 2+ years ### "Excellent platform to plan the publication of content on social networks and more" September 1, 2022 5.0 Since its deployment, it has been great; it has allowed us to save time while maintaining the social networks administered by the company. The report generator has performed well, making it easy to schedule content publishing, track it in depth with little to no fuss, and increase decision-making in digital marketing. Pros Because of its usability, high level of intuitiveness in its user interface, integrated functions, and established metrics for reports, Sprout Social is well-liked in my organization when managing social networks and all the content intended for them. It is well-liked because it is one of the most comprehensive on the market. The solution is fantastic for small, medium-sized businesses and freelancers; it is outstanding and lacks complexity; it is simple to teach new users how to use; and it offers exceptional customer support. Cons There were only two aspects of Sprout Social that I didn't particularly like. The first was the price because it is so exorbitant. On the other hand, the support staff is slow to respond. Review Source Eileen Moran C. Marketing & Operations Manager Marketing and Advertising Used the software for: 2+ years ### "Nicer interface than Hootsuite" April 25, 2019 5.0 It puts all our social media profiles in one place for the small businesses that we manage. We can run customized reports that show the analytics for single or multiple profiles to see which posts are the most engaging and our follower/friend counts. Replying to questions or messages is easy to do right in Sprout. It streamlines what would be a cumbersome process of monitoring profiles for about 15 profiles on Facebook, Twitter, and LinkedIn. You can also see the feeds of handles you follow to find and reply to posts on Twitter. Pros Sprout lets you add multiple profiles from multiple platforms and schedule social media posts at whatever times you want or using a queue with times set by you. The listening stream can be customized so that you can choose whatever profiles/hashtags you want to see at that time. You can reply, assign posts, forward posts, retweet, retweet with comments all from the news stream. It works well with Zapier for RSS automatic posting of blog posts also. We started using it about 7-8 years ago, and the price has not changed for us, so it's a very good value for our money. The dashboard is easy to use and has multiple types of views, like calendar, so you can see if you have a lot of messages bunched up and spread them out. Support is good and the Sprout All Stars Slack group is another souce of information. Over time features have changed because of changes to Facebook/Twitter/LinkedIn, but Sprout has consistently improved the platform and added or revised features as needed. It's a great tool for small/medium businesses. You can mark messages as read/done to get them out of the stream. Cons Sometimes the software logs you out when no one else is trying to log in. It can also sometimes seem like a post has not been scheduled but when you refresh the page, it is there. It works better with Twitter than Facebook or LinkedIn, so if those are your main platforms you may want a different tool. I think the issue may be more with FB and LI changing their rules than Sprout. Review Source VR Verified Reviewer Ecommerce Director Retail Used the software for: 2+ years ### "Best social media tool for content" May 10, 2022 5.0 Great! Pros It is focused on getting the content out and scheduling it. It is also geared towards answering questions from clients. Cons It could do a better work on the analitical side Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Review Source Leah G. Detailer Automotive Used the software for: 1-2 years ### "Great…but…" July 9, 2024 3.0 It’s a great product. I love the features but the price is just an undeniable flaw with the whole thing. Pros Sprout Social's reporting and analytics are great, they have in-depth insights that help refine my social media strategy. The detailed reports are incredibly useful as well. Customer support is another area where it excels. Their team is responsive and knowledgeable, always ready to assist with any issues or questions. Cons The price. It absolutely creates a barrier for smaller businesses in the ”money saving to scale” eras of their business. (Where I currently am) Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.