Who Uses This Software?

Digital marketing agencies, SEO freelance consultants, small and medium-sized businesses.


Average Ratings

25 Reviews

  • 4.5 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    $99.00/month
  • Deployment
    Cloud, SaaS, Web

Vendor Details

  • Raven
  • www.raventools.com
  • Founded 2004
  • United States

About Raven Tools

Real-time Social Monitor and Social Stream that does what social tools should: monitor, manage and report quickly and easily.


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Raven Tools Features

  • Campaign Management
  • Customer Review Platform
  • Gamification
  • Response Management
  • Review Monitoring
  • Sentiment Analysis
  • Social Media Metrics
  • Social Media Monitoring

Raven Tools Reviews Recently Reviewed!


Reasons to Rave About Raven

Nov 16, 2016
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Loaded with features for an affordable monthly price.

Cons: Sometimes the customization options for the reporting doesn't quite give you what you're needing.

Overall: I've been using Raven Tools now for a few years. I first got attached to the people behind Raven before I really started using their product. They seemed to develop the tool based on the needs and feedback of their users. For me, Raven offers one of the most comprehensive collection of tools for the monthly fee. The amazing thing too is the amount of tools and features included in the package that I don't even touch. I really should dig into those deeper and begin using them.

There are a few things that I wish they'd add to the functionality, but because of my conversations with the support team and owner, I know the reasons why these tools still aren't included in the package just yet. Other limits are because of the services being used that haven't opened up their API's yet for a quality integration. And if Raven is going to add a function, they're going to make sure it's top of the line.

There are times when I debate whether or not I should continue my monthly subscription. Every month though I end up looking to cut expenses somewhere else so I can maintain my Raven Tools accessibility.

Recommendations to other buyers: Don't be afraid to ask questions of the team and provide feedback. They really do seem to keenly interested in their user's feedback and experiences with the product.

Capterra loader

RavenTools

Oct 03, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

2 / 5
Customer Support

5 / 5
Value for Money
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Pros: Easy of use and able to create a professional report with lots of details in part due to its integrations.

Cons: Cannot ever get someone to call us back. We never had an email address that has been set up as admin according to their interface. We have sent them many messages with no replys.

Overall: Overall is is a great tool for digital marketing reporting. Also fairly good as a site audit tool.

Capterra loader

A great SEO reporting tool but lacks rank tracking

May 15, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: This is how I run all my monthly client reports because it merges the data from our sources very well into a presentable document.

Cons: They got rid of rank tracking some time ago and that almost caused me to get rid of it. They recently said they are adding it back so I'm excited for that.

Capterra loader

Great tool for SEO, auditing, monitoring and social media

Oct 03, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Raven offers a nice and easy-to-use dashboard to manage all your SEO clients, along with their social media by auto integrating with accounts such as Google Analytics, Facebook, AdWords, Twitter & more. The report generator is awesome as well, allowing you to create recurring auto-send reports to your clients based off customized templates. You can choose what you'd like to include and exclude based off a set of robust filters.

Cons: The support leaves a little to be desired, sometimes taking a few days to respond, often with canned responses. After pushing to escalate, most of our issues were quickly resolved.

Overall: We use Raven for a number of our SEO clients, as well as handling various social media profiles for things suck as monitoring, post scheduling, and more.

Helpful Tool!

Sep 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The website crawl tool is something we use daily. It helps us know what issues we have on websites. Vital tool!

Cons: When the last update happened the results of crawls were inconsistent and it was frustrating to know which result was correct.

Capterra loader

Digital Marketing Tools That Look Good

Nov 21, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: The automated reports for SEO and PPC were among the best that I have seen from the different digital marketing tools. It was easy to generate new reports and include all the important information or remove unneeded sections. The audits were very nice and didn't include anything that wasn't useful.

Cons: Rank tracking wasn't great and felt a little clunky compared to other rank tracking options. A few other tools did better jobs at providing specific data, but overall it's a good option.

Good value for money for specific things

Sep 14, 2015
4/5
Overall

3 / 5
Ease of Use

4 / 5
Customer Support

4 / 5
Value for Money

Comments: I've been using this software for various SEO related tasks such as keyword research, SEO assessment, link building, SERP tracking (before it was discontinued) and other functions but mostly reporting. The interface used to be slow but it improved. It was very helpful in the beginning in creating really impressive reports and earning me leads with its page assessment. Occasionally I would find bugs but customer support would help. It's a very chaotic industry and providing help is important esp. for a low price compared to competitors.

Pros: Relatively cheap Fully featured Recent redesign/userfriendly

Cons: Bugs in reporting numbers SEO assessment needs update Facebook ads reporting Overall it needs to redefine itself, possibly rejecting features and focusing on what they do best

Our favorite tool for SEO reporting

Dec 21, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Tons of features, at a great price. Client-ready reporting, integration with Google Analytics and Search Console, extensively customizeable reports and widgets that make SEO and site planning really easy

Cons: The customized reporting tool is cumbersome to set up and organize, although it does have a lot of features. A better UI here would be a big help

Overall: Great SEO reporting for clients and prospects

Capterra loader

Makes Your Job Easier

Aug 09, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I have tested a lot of SEO suites, but Raven Tools is one of the best for the price. It has very robust feature and makes reporting easier. I have tried others that were more robust, but unless you have enterprise budget Raven Tools is a great option.

Cons: I used the reporting to export the data quickly, but I wasn't a fan of using their report templates.

Capterra loader

Stellar Presentation and Review Software, When in the Right Hands

Dec 04, 2018
4/5
Overall

2 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I have been amazed by the variety of schematics I have at my fingertips. After some getting used to, it is easy to put together a deeply informative report, and to update that same report monthly or annually, or for any span of time for that matter.

Cons: The most frustrating situation that I have encountered is figuring out whether the numbers are being pulled accurately, and where things may have gone wrong. Sometimes the applications it is pulling don't have the data available, sometimes it's set up with the wrong credentials. Raven tools is usually the last to know that something's gone wrong, and can't tell you how to fix it.

Overall: When analyzing the fine details of a combined SEM/SEO/social media campaign, it can be tough to put all the details in one place. Raven Tools makes a large web of information accessible in one place. It takes time, patience, and a little finesse to get everything set up properly, but the result is a smooth finish for presenting complex information.

Awesome Tool for doing SEO Audit

Nov 28, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I have been using this tool for a long time for performing SEO audits. It's a great tool to know about basic things not working on a website in terms of SEO.

Cons: Compared to their competitors they can do a better job and have a lot of opportunities to stay ahead. There is nothing as such I don't like but they can give more data

Overall: Overall great experience, I am satisfied with their data

Extremely good reporting functions

Jun 20, 2012
5/5
Overall

Comments: I have been using Raven now for around half a year. It is very comfortable to use and if you add the Raven-Toolbar to your browser you can add links that you discover in one click. This makes it easy to keep track of external links. What is extremely good about Raven is its reporting function. Every little detail is customizable and you can send automated reports on a regular basis to yourself or other team members or the client. Sometimes I have my doubts about the link researching tool. I think it doesn´t capture always all the links. However, compared to other tools Raven still does a very good job here.

Pros: Reporting function Raven has a function where you can see the organic competitors of a given URL. That´s extraordinarily useful when you search for guest post prospects. New CRM function

Cons: Improvements in finding external links are possible Social Media functions are quite basic but Raven is a SEO tool and that´s its strength

Raven tools helps democratize digital marketing

Oct 09, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I have used Raven tool on and off for many years. Periodically, I will focus on SEO and Raven is one of the tools that I have found to be most helpful and easy to use.

Cons: I like the user interface and the features it offers. The only con I can think of is that it would be helpful if there were ore automating ways of correcting problems the program finds on websites.

Great SEO tool for an affordable monthly price

Mar 18, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: We use this as an easy go to tool for finding client site issues and reporting. Love the customization aspect of reporting.

Cons: Although you can customize the reporting, it's a bit cumbersome to get set up at first and automate the reports.

Raven URL Builder for GA is my main UTM builder tool

Jul 15, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Theis tool is free. Wasy to use, One minute of work and there you are having a needed UTM. I use it in creating many UTM links in big fundraising campaign.

Cons: I didn't find any cons and I use this builder widely. An option for shorten the resutls, on the same tool could ease the work.

Overall: In our fundraising efforts and campaigns. it is important for us to know where are donors are coming from. We use this URL Builder for GA to have this information.

Great ideas to start and monitor your online presence

Jun 21, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: create and monitor all the mentions about your company and products, you can easily know if your products and ideas are going somewhere

Cons: The pricing is a bit off, also the automated test may need interpretation, as with everything in this field, is more art than science.

Manage your SEO efficiently

Mar 06, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: It allows us to research and track trends, manage our site's link building, monitor and manage all of our social networks and their campaigns, plus reports of each

Cons: Most of the information seems pulled from other SEO software sources, such as google analytics. The crawl reports take a long time to be completed

New to Raven Tools, but satisfied so far

Dec 01, 2016
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money

Comments: I was introduced by a colleague. We're loving the detailed SEO analytics and other features we can offer our clients. We've used it as a powerful tool for pitching additional web work to clients.

Raven Tools Review

Nov 27, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: Great for beginners in SEO. I learned a ton from Raven Tools when I was first starting out. The tools explains everything adequately and is thorough.

Cons: The interface isn't the best and can be clunky. I had some issues with user permissions and profiles as well.

If you're serious about SEO, use this now

Nov 10, 2016
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Comments: The deepest SEO tool available. Not only can you crawl your website or your client's site, you can crawl competitors!

Very informative while it was easy to use

Jun 11, 2018
3/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: I liked the way the data was presented while searching for a client. The overview of each client was useful because you were able to see the traffic from when you needed it such as dates, users, and clients.

Cons: The dashboard was split into many different sections so it was tricky to find some areas of information that you needed. I wanted to find overall traffic and I didn't know what section would provide me with the most useful information.

Jul 10, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money

Dec 04, 2017
5/5
Overall

Useful tool for SEO reporting

Mar 14, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money

Pros: It's easy to set up and connect the dashboards with a website's Google Analytics. The data is always presented in a clean visual way that makes it easy to create reports and insights.

Cons: It has issues crawling websites that are built with Wix and the audit isn't always updated to match Google. E.g. when they increased description length this change wasn't immediately reflected in Raven's audit.

Dec 03, 2015
1/5
Overall

2 / 5
Ease of Use

4 / 5
Customer Support

3 / 5
Value for Money