# Raven Tools Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Raven Tools the right SEO solution for you? Explore 121 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/121696/Raven-Tools/reviews --- Raven Tools 4.4 (121) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Reviews of Raven Tools Ease of use 4.1 Customer Service 4.2 ## Pros and Cons in Reviews Sarfaraz K SEO ManagerE-Learning, 1,001 - 5,000 employeesUsed the software for: Less than 6 months. “I particularly liked the keyword tracking feature – being able to see exactly where I am ranking in search engine results for relevant terms saves me countless hours of research and analysis.“ January 16, 2023 Sarfaraz K SEO ManagerE-Learning, 1,001 - 5,000 employeesUsed the software for: Less than 6 months. “We found the technical support lacking in comparison to other providers, as there was often a long wait time between sending a request and receiving an answer.“ January 16, 2023 AM Anselme M General director Marketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Raven tool is ideal for researching backlinks and it also allows you to see all the data dismaying your keyword research system“ October 19, 2022 AG Alexander G ProprietorMarketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months. “They log you out completely, so you don't even have access to past invoices.“ March 16, 2022 FD Francis Rod D Graphic DesignerGraphic Design, Self-employedUsed the software for: I used a free trial. “Overall, this app is a good application in creating advertisements and creating marketing reports for clients.“ December 9, 2022 Ryan H Creative ManagerBanking, 11 - 50 employeesUsed the software for: 6-12 months. “There are a lot of tools, but they aren't all easy to find or navigate too.“ February 11, 2022 Sarfaraz K SEO ManagerE-Learning, 1,001 - 5,000 employeesUsed the software for: Less than 6 months. “I've been using Raven Tools for several months and it has made managing my digital marketing activities much easier.“ January 16, 2023 ## Showing most helpful reviews Showing 1-25 of 121 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Frank P. SEO Marketing and Advertising Used the software for: 2+ years ### "Raven is my favourite" August 5, 2019 5.0 what is the "path" customers took to find our page and buy/call? Pros raven connects to searchconsole, analytics, ads and other real data, combines this data and gives a comprehensive overview that answers questions. Cons i can't think of any that i don't like about raven seo tools. Alternatives considered [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) Reason for choosing Raven Tools i do also have a subscription for MOZ, but this is far more expensive than raven. customers are not willing to pay for extra-tools BUT want reports and insights. so raven is the tool that satisfies all needs. Review Source HM Hanane M. Freelance Marketing and Advertising Used the software for: 1-2 years ### "Effective application" January 11, 2024 4.0 It was a great experience and it's still one of the best experiences I've had with so many apps Pros The application is very effective in knowing the features of marketing .Through advertising campaigns and various marketing tasks Cons I have no opinion .I liked everything... Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) A unique application that helps users manage content Review Source BB Brian B. Partner Internet Used the software for: 2+ years ### "An All In One Online Marketing Tool That Falls A Little Short" July 26, 2019 3.0 We have used it with many clients, but are now starting to work with other tools that offer more features. Pros I like how easy the interface is, and really liked their pricing before they changed plans. The tool has a number of features, from reporting to audits to seo monitoring. The ability to grant clients access and even order certain seo tasks, like content, from the backend is convenient. Cons Seems like all the features are just not feature rich, and don't go as far nor as deep as their competitors. The competition is becoming more robust in their offerings and their tools seem to offer more functionality. I think Raven is now playing catchup. The reporting too, yes is easy to setup up, but now with Google Data Studio being free, really lags behind what's available for free. Alternatives considered [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[Semrush](https://www.capterra.com/p/151962/SEMrush/) Reason for choosing Raven Tools At the time, the pricing was very attractive and the features were comparable. Now, the pricing model has changed and the tool, overall, lags behind the competition. Don't think I'd make the same decision today. Review Source JH Jake H. CEO Marketing and Advertising Used the software for: Less than 6 months ### "One of the Best SEO Tools" August 1, 2019 5.0 Very good! We transitioned over from SEMrush and it's a night and day difference. SEMrush is fairly complicated to use and does not cater to smaller businesses. Raven Tools gives us all of the tool necessary to perform effective SEO and detailed reporting. Pros I really love the ease of use for the backlink explorer as well as the way the reporting dashboard feels and displays information. It really makes our small digital marketing company look that much more professional and increases our SEO workflow and productivity. Cons There doesn't seem to be a way to automate reports to show last month's data over the previous month, ie month-over-month automated reports. We've tried reaching out to support on this and haven't gotten anything back in regards to if this is possible or not. It seems like a basic thing to do as there are a ton of applications for continues month-over-month reporting that doesn't have to be manually set each month. This wastes a lot of time, especially when you have dozens of clients expecting reports on the 3rd of the month. Alternatives considered [SpyFu](https://www.capterra.com/p/156579/SpyFu/)[Acquisio](https://www.capterra.com/p/122349/Acquisio/) Reason for choosing Raven Tools Functionality and pricing. Acquisio and WordStream are hefty bills to swallow for a small agency. SpyFu is really good but it's a reporting tool, not really an action tool. We wanted both without having to pay two invoices to two different companies. Switched from [Semrush](https://www.capterra.com/p/151962/SEMrush/) It wasn't user-friendly, in my opinion. There were a lot of features that had me gravitate to them initially like global, over-time keyword ranking and improvement scores but it actually wasn't applicable to smaller businesses. The reports weren't as clean, easy to edit, or even as easy to set-up. On top of that, I think we were paying more too. Raven Tools was definitely a breath of fresh air and took a load off of our shoulders. Review Source RH Ron H. owner Marketing and Advertising Used the software for: 2+ years ### "Well Rounded Set of Tools" August 1, 2019 5.0 It's been good but a mixed bag. Lots of tools, lots of options, lots of reporting but as social media became a GREAT foot in the door for SEO, as SEO gets redefined AS anywhere you find information INCLUDING social, dropping the social media monitor was a very dumb decision on their end. Adding a collaborative module could only help make our businesses grow. Pros I like the ease of use, the way things are organized, and the vast selection of tools from a keyword manager to come competitive intelligence tools as well as the reporting. Cons One of the many challenges is the loss of features. The Social Media Monitor was awesome and a great tool for getting clients in the door. Losing this tool was crippling. The support is less than encouraging. I've met some of the people at various local events like PodCamp but despite the fact that they were 1 mile from where I lived, they refused to even say hello in person. To me that wasn't very cool at all. I could have walked to where they were but they were insistant on never meeting in person. Even Facebook and Google allow people to meet the staff. Alternatives considered [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) Reason for choosing Raven Tools I needed somewhere that could function both as a workspace and as research / marketing tool. Review Source BR Brian R. Web developer Marketing and Advertising Used the software for: 6-12 months ### "Great SEO Software" May 1, 2019 5.0 Overall it has been a great experience, I sat in on a couple of your Webinars about the new features coming out. Your software is less confusing than others that I have used and seems to be more accurate about keyword ranking for sure. Keep up the good work! Pros I really like how you can change the location, device & metrics, in the graphs to display different sets of information. The backlink explorer is really handy for checking to see if your getting credit for recently added backlinks. Repeating keywords to show how you are showing up in google SERPs is also very handy. Cons The errors for your website could be displayed better, or add a way to disable some errors. I have a few instances that say an external link is invalid when i know it is valid but there is no way for me to mark it as fixed or working. I wish the software had AMP related areas or a way to show if my AMP sites are organized correctly. Alternatives considered [Semrush](https://www.capterra.com/p/151962/SEMrush/) Reason for choosing Raven Tools KNoestly we use both but I prefer raven due to its accuracy for the keywords and the ease of use. SEMrush sometimes is overwhelming when looking for tools i want to use. They also rename and move them around in the web app making it hard sometimes to find what i used last week to reuse it again. Review Source KC Katie C. Digital Services Director Marketing and Advertising Used the software for: 2+ years ### "Great All-in-One Tool" July 26, 2019 5.0 All in all, we have been happy with our Raven experience. The reports are very customizable and visually appealing. Pros Being able to integrate Call Rail with Raven has been very helpful in our reporting to clients. Cons Being able to see the areas of the SERP where a keyword can rank (like SEMRush does) would be a beneficial feature. Additionally, some sort of topic research to aid content creators in looking into potential article keywords/topics is lacking Alternatives considered [Pingdom](https://www.capterra.com/p/131928/Pingdom/)[ReportGarden](https://www.capterra.com/p/134552/ReportGarden/)[Semrush](https://www.capterra.com/p/151962/SEMrush/) Reason for choosing Raven Tools Having all features (Technical Audits, Keyword Ranking, Keyword Research, and Content Management under one tool/login was the largest selling feature. Pricing was also competitive. Review Source MW Mary W. Ops Manager Marketing and Advertising Used the software for: 2+ years ### "Raven Tools for Agency" July 18, 2019 4.0 We primarily use Raven Tool for our monthly reporting and for providing a consistent client conversation. We have not utilized the other tools fully but I am beginning to turn to the Site Audit Studio for our team to keep current on necessary actions. Pros Consolidation of reporting for various initiatives. Cons The WYSIWYG software is not as customizable as I would like specifically for pulling Google Analytics data. Alternatives considered [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[Semrush](https://www.capterra.com/p/151962/SEMrush/) Reason for choosing Raven Tools I use both - SEMRush I prefer for technical review but I prefer Raven Tools for reporting. Plus I am from Nashville and Raven is local. Review Source kW kaylee W. Partner Marketing and Advertising Used the software for: 1-2 years ### "Digital Marketing Agency Review" July 26, 2019 4.0 It has really made reporting a breeze for the most part for us. It really simplifies our monthly/quarterly reporting process, and it gives us a lot of quick insights for status updates. Pros I like the quick and easy reporting features. Love the big picture insights. Love the graphs and visual interface. Cons Sometimes digging deeper is hard. I had some instances where being able to specifically report on particular segments would have been super useful but I was unable to do so with the constraints of the software. Also adding screenshots and secondary imagery in the reporting interface is pretty tedious. Reason for choosing Raven Tools Usability, Interface, Reviews. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) We still utilize Analytics for deeper dives, but this provides good big picture info for reporting in a very user friendly format. Review Source JC Joel C. Director/Digital Marketer Marketing and Advertising Used the software for: 6-12 months ### "Great tool at a fair price." July 25, 2019 5.0 It's been great for automating our reporting. And managing multiple data sources into one report. Pros The ease of connecting multiple datasources is great. The simple project management and profiles are an easy way to track campaigns. Cons The design options for the reporting, and the price compared to Google Data Studio. GDS is doing scheduled reporting now which is what our main reason for using Raven Tools was. We are trying to implement more of the Raven Tools features into our business to justify the cost but have not yet decided if it's worth the money. Alternatives considered [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[AgencyAnalytics](https://www.capterra.com/p/158746/Agency-Analytics/) Reason for choosing Raven Tools Cost Switched from [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/) At the time Google Data Studio didn't offer scheduled reporting. Review Source RD Rob D. Consultant Marketing and Advertising Used the software for: 1-2 years ### "Great set of tools " August 2, 2019 4.0 Raven tools saves me buckets of time by allowing me to pull multiple data points from one place and set up recurring reports for my clients. As a small 2 person shop it definitely saves me hours of time that easily make up for the cost of the software. Pros The vast majority of the work I do with the software involves the diagnostic tools (Keyword tracking, technical site scan, domain metrics) and reporting. The diagnostic tools are fast and have all the information that I need to perform a site audit quickly. The reporting functionality can be a life saver - youo can easily apply logos and data points to the report and set them up to run automatically. This saves a lot of time for reporting and provides great detail to my clients on the progress of their site or paid campaigns. Cons Most of my gripes are nit picky items that I wish they would implement. I would like to be able to see over time information for domain metrics (domain authority, quality score, etc). This would make it easier for me to report growth and progress in those areas. The reporting also could use a little more flexibility - currently there is not the ability to add Users to Google analytics reports - for those clients that want to see how many individuals (vs sessions) view their site I have to find an alternative. Some of the stock reports also require some manipulation to provide meaningful visual data as well. Reason for choosing Raven Tools I actually didn't choose Raven Tools over SEM Rush - I choose both as both have strong suits. SEM rush has domain data over time and does a great job of proposing alternative SEO strategies for my clients. I use Raven tools primarily for site audits, domain comparisons and the reporting is a much better tool to schedule and provide overall website data to my clients. Would love to move fully to one or the other, but so far they both cover their costs and provide strong suits in different areas. Review Source JB Jason B. Consultant Internet Used the software for: 2+ years ### "Reasons to Rave About Raven" November 17, 2016 5.0 I've been using Raven Tools now for a few years. I first got attached to the people behind Raven before I really started using their product. They seemed to develop the tool based on the needs and feedback of their users. For me, Raven offers one of the most comprehensive collection of tools for the monthly fee. The amazing thing too is the amount of tools and features included in the package that I don't even touch. I really should dig into those deeper and begin using them. There are a few things that I wish they'd add to the functionality, but because of my conversations with the support team and owner, I know the reasons why these tools still aren't included in the package just yet. Other limits are because of the services being used that haven't opened up their API's yet for a quality integration. And if Raven is going to add a function, they're going to make sure it's top of the line. There are times when I debate whether or not I should continue my monthly subscription. Every month though I end up looking to cut expenses somewhere else so I can maintain my Raven Tools accessibility. Pros Loaded with features for an affordable monthly price. Cons Sometimes the customization options for the reporting doesn't quite give you what you're needing. Review Source CFS Cristina Ferreira S. co-CEO Marketing and Advertising Used the software for: 2+ years ### "You can see everything you need for your strategies marketing " July 18, 2019 4.0 Raven let you know and put the metrics from several channels, like Analytics, AdWords, Facebook and others in same place (dashboard or report for example). It is possible share reports with our customers and use this in meeting for example, whithout costs. It is great. Pros I like how can make fast your reports, to add metrics and organize them into reports. Cons Sometimes, I don't know what happen but the graphics are losted. You need to make the session again and the graphics are showed again. Another thing that I don't like is when the important features change and I need to change in my reports too. Review Source UG Ulysses G. Mr Marketing and Advertising Used the software for: 2+ years ### "A Go-To Tool for Any Marketeer" July 23, 2019 5.0 I have been using them for years now and with only a few cons, the over-all program works great. Pros Customer service, price, and most of the features. Aside from some of the features that may be Ahrefs has above Raven, it would almost be deemed worthy enough and it could one day be referenced as a One-Stop Access Shop... Just not yet.. But looking forward to when it is and have faith one-day it might be. Cons It's operating system lags and can take time to propagate data, even on wired-fiber-optic internet. Review Source AA Andrew A. Founder Internet Used the software for: 1-2 years ### "Great website marketing tool" July 26, 2019 5.0 Pros Plenty of features with the option to white label the system for clients. Creating automated reports is a huge timesaver and being able to work on multiple sites at the same time. Cons The user interfacer can sometimes feel a little clunky. Alternatives considered [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) Review Source JA John A. Owner Marketing and Advertising Used the software for: 2+ years ### "Pretty Happy" July 18, 2019 4.0 Generally good. It’s missing Pinterest and a couple others so difficult to give full customer reports Pros Comprehensive and very user friendly, a lot of value for the money Cons A bug in software using ‘more metrics’ ant items using campaigns where individual campaigns can be selected; the default is ‘all campaigns ‘ but it really only adds the first campaign. We had to go in individually and select all campaigns Review Source BC Bill C. CEO Marketing and Advertising Used the software for: 2+ years ### "Good software for value" July 18, 2019 5.0 Pros My biggest pro is the reports. It's currently the best software I know that can pull in Google Ads and Analytics as well as other data sources. Good resource for client reporting. Also the dashboard is well designed. Cons It doesn't have some tools of other platforms like Moz or Ahrefs. More of a middle of the road platform. Review Source VR Verified Reviewer Consultant Marketing and Advertising Used the software for: 2+ years ### "Raventools has been a huge help" July 6, 2021 5.0 Overall, raven tools is a great software and my experience has been positive. Pros My favourite thing about Raventools is being able to create automated reports each month that has integrations into the best systems. Cons My least favorite thing about Raven Tools is how difficult it is to edit templates across dozens of client accounts. Review Source CS Cameron S. Director Internet Used the software for: 6-12 months ### "Supreme tool" October 27, 2019 4.0 Many SEO reporting tools take up too much time in setup and maintenance. Raven is quick & reliable to setup & use, plus it's biggest advantages are its flexible data sources and easy reporting tools. Pros \*Simplified reporting saves time \* Raven merges data from all the regular data sources to provide a simple unified report centre. \* It just works with minimum fuss, and the reports look great. Cons \*I was hoping Raven may yet be able to send data to Google sheets - currently it only retrieves data from Google Sheets \*Other than that, most things have been thought of! Review Source AS Aaron S. Director Marketing and Advertising Used the software for: 2+ years ### "A solid set of tools" July 19, 2019 4.0 I think I know how to use it fully and well. Pros It is easy to use and provides a full set of services to base decisions about SEO PPC & Social media Cons It uses pop ups which a lot of browsers interfere with. Unless you know how the settings for popups works in your browser this hampers the functionality. Reason for choosing Raven Tools We use a suit of products of which Raven is only one. Raven doesn't do everything but it does work well with other products. Therefore the cost of Raven needs to stay at an affordable level. Review Source MW Mark W. Owner Marketing and Advertising Used the software for: 2+ years ### "Lots of features, great price" August 8, 2019 3.0 Pros I like that you can have a significant amount of projects under one account, even on the basic plans. Cons The reporting is lackluster. I feel like it seems like you have a lot of flexibility until you actually start to put one together. Many of the data sources seem to be reduced to only showing basic info. Alternatives considered [Semrush](https://www.capterra.com/p/151962/SEMrush/) Review Source VR Verified Reviewer Digital Manager Individual & Family Services Used the software for: 2+ years ### "Raven URL Builder for GA is my main UTM builder tool" July 15, 2018 5.0 In our fundraising efforts and campaigns. it is important for us to know where are donors are coming from. We use this URL Builder for GA to have this information. Pros Theis tool is free. Wasy to use, One minute of work and there you are having a needed UTM. I use it in creating many UTM links in big fundraising campaign. Cons I didn't find any cons and I use this builder widely. An option for shorten the resutls, on the same tool could ease the work. Review Source RB Ruby B. VP Operations Marketing and Advertising Used the software for: 2+ years ### "Helpful Tool!" September 14, 2018 5.0 Pros The website crawl tool is something we use daily. It helps us know what issues we have on websites. Vital tool! Cons When the last update happened the results of crawls were inconsistent and it was frustrating to know which result was correct. Review Source CB Chris B. Digital Marketing Manager Internet Used the software for: 2+ years ### "Great Software" July 25, 2019 5.0 I'm able to provide insight to my customers, with great report \]s and stats. Allows me to generate SEO audits and present these to my clients and work at resolving the issues. Raven Tools makes us look even more professional and effective Pros Easy to use with great customer support. Quick and easy to create reports Cons Occasionally their are 'bugs' but the team work quickly to resolve Reason for choosing Raven Tools Flexibility and cost Review Source AM Anselme M. General director Marketing and Advertising Used the software for: 2+ years ### "Raven tool review " October 19, 2022 5.0 Pros Raven tool is ideal for researching backlinks and it also allows you to see all the data dismaying your keyword research system Cons The software does not have social media marketing features like semrush Review Source Similar Products Featured