# Page 2 | Raven Tools Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Raven Tools the right SEO solution for you? Explore 121 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/121696/Raven-Tools/reviews --- Raven Tools 4.4 (121) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Page 2 - Reviews of Raven Tools ## Showing most helpful reviews Showing 26-50 of 121 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Sarfaraz K. SEO Manager E-Learning Used the software for: Less than 6 months ### "Robust SEO Tool For The Industry Professionals" January 16, 2023 4.0 I've been using Raven Tools for several months and it has made managing my digital marketing activities much easier. The comprehensive dashboard simplifies the process of tracking insights and progress, reducing time-consuming manual data entry tasks. The intuitive platform is easy to get up and running, while the advanced analytics capabilities allow me to gain a deeper understanding of the effectiveness of my campaigns. I'm especially happy with their customer service which is always prompt and helpful in resolving any issues or queries I may have. Overall, I'm very pleased with my experience using Raven Tools - it's a great tool for helping keep on top of all things digital marketing! Pros Raven Tools is an invaluable resource when it comes to digital marketing. Its interface is exceptionally user-friendly, enabling me to segment campaigns easily and track performance in real-time. I particularly liked the keyword tracking feature – being able to see exactly where I am ranking in search engine results for relevant terms saves me countless hours of research and analysis. In addition, Raven's support team has always been incredibly helpful, often going above and beyond to answer any questions or address any concerns I have with their system. All in all, using Raven Tools was a great experience that has improved my efficiency significantly as a digital marketer. Cons Unfortunately, Raven Tools had some downsides that prevented us from using it to its full potential. We found the technical support lacking in comparison to other providers, as there was often a long wait time between sending a request and receiving an answer. Furthermore, the user interface felt outdated, making it hard to navigate and utilize some of the more advanced tools. Further updates and optimization would be beneficial so that we could make use of the available features more effectively. Review Source CF Christopher F. Founder & CEO Computer Software Used the software for: 2+ years ### "Long Term User but Need a little More" July 26, 2019 4.0 I think it's a good product and I've been using it for a long time, but based on the fact that I can't get some relatively simple historical trending data, I will be looking for another product that will fit my need pretty soon. Pros I like the ease it can do programatic site audits of websites to help with landing new customers as well as finding issues with current customers. We use Raven's reporting capability to generate our monthly Organic SEO reports for customers but we use another product to handle the PPC reports. I like the general reporting functions but need improvements here. Cons As mentioned we use Raven for our monthly Organic SEO reporting for customers. It does a good job of comparing month to month, but it does not do a very good job of showing a customers SEO trend over a period of time. For example, I would like to show simple graphs of various SEO metrics over a year such as how your Clicks and Conversions trended on a graph over a year. Or how much your traffic increased or decreased over a year. Or your average SEO ranking etc. That information is in a better format in Google Analytics than it is in Raven and I haven't found a way to pull that data for Raven and have it present in a way that is useful to someone to easily see the trend over a period of time. I can understand if it was a new customer and you had no historical information, but if I've been tracking Google Analytics data in Raven for a particular customer for 3-4 years and can't get to the historical info in a usable way, that's a problem. That's a very obvious data point to show customers and I can't get it from Raven currently (that I'm aware). Reason for choosing Raven Tools The ease to run site audits and run monthly reporting. Review Source Guy H. Director Information Technology and Services Used the software for: 2+ years ### "So good I cannot find an alternative" July 19, 2019 5.0 Excellent. I've enjoyed working with RavenTools, it's self-explanatory, controllable, customisable and a first-rate all-round SEO reporting/analysis tool, I've tried much of the competition and nothing yet has beaten Raven tools. I'm not always sure Raven Tools know how good they are. Pros RavenTools gives me a one-stop-access-shop for all my SEO Reporting needs, clients can also access and the suite of tools offered is pretty comprehensive. It's a full solution, unlike anything any of their competitors can offer. The thing I like most is the fully customizable reporting. Cons Neglect, sadly Raventools feels a bit neglected these days, the rate of new features has slowed down and some 'must-haves' never seem to get done, for example, Instagram Integration... My second regret is page load times, I appreciate that some of the data being loading in the background is complicated, but the load times fo pages is slow. Reason for choosing Raven Tools Pricing, Offering and Reporting Review Source iP isaac P. product director Marketing and Advertising Used the software for: 2+ years ### "very helpful for automating monthly reporting across our agency" July 26, 2019 4.0 it's been a solid tool allowing our agency to send out monthly reports on website traffic to hundreds of clients each month. there's definately efficiency gains we have experienced by using this software. Pros reporting for google analytics and google ads, then the ability to schedule a monthly email with attached PDF of the last 30 days. handles a large number of clients quite well, which is important. And the abilty to import a template report layout to a new campagin/property has been extremely useful (the software would not be viable for us without it) Cons SERP reporting. This is a bit heart breaking - the feature is there, our testing indicated that the results were accurate, but then we try to test it with a real client and it doesn't work. I think the reports run fine, but the RAVEN user interface is not capable of extracting the data out, and nobody in RAVEN support can extract this for us into csv or anything upon request. We needed to shop around for alternatives due to this issue not being prioritised as something to fix. I know it's only in BETA, and I know you can't guarantee it, but it's something that puts my raven subscription into question if I can find another tool that can handle my SERP requirements better, and my google analytics reporting just as well. stay tuned in this race to the door! Review Source Michele P. Developer/Owner Marketing and Advertising Used the software for: 2+ years ### "Saves SOOOOO much time and makes me look SOOOO smart!" July 25, 2019 5.0 Wonderful. One of the tools I couldn't survive without as an agency managing multiple companies. Pros I can research companies that aren't my clients yet and tell them things they don't know about their own site and competition. And once they are clients and I get access to ALL the data, they just think I'm a genius with superpowers! I set up automated reports to all my clients so I don't have to do that manually anymore, and it reminds me to take a peek once a week at the smaller accounts too. Great price, feature-packed. Can't say enough. Buy this, you won't regret it! Cons I with the social tools were stronger, I use a separate tool for tracking social (and pay a separate fee of course, such is life) Alternatives considered [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) Switched from [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) Ratio of Price vs. Features Review Source David C. Estudiante universitario Primary/Secondary Education Used the software for: 6-12 months ### "Mi experiencia de uso " June 21, 2023 5.0 Raven Tools me ha ayudado en manejar los datos de mis proyectos de una manera rápida y segura. Su capacidad de analizar a profundidad es única y la recomiendo a mis colegas. Pros Me encanta el diseño que muestra, la uso para la organización de mis proyectos publicitarios. Me resulta de mucha utilidad la manera de como genera mis informes. Cons La navegación y uso más practico de opciones sin perder la eficiencia. Review Source MD Mert D. Social Media Specialist Marketing and Advertising Used the software for: 6-12 months ### "SEO and Marketing Management with Raven Tools" August 16, 2022 4.0 I used Raven Tools over 6 months to cover my marketing analytics and SEO. It is important to have competitor analysis and marketing insights for your perspective. Pros Raven tools has impressive marketing analytics features to drive your marketing strategy. It is important to have features for marketing and it gives you wider understanding for your competitors. Cons When you compare Raven with it's alternatives, you will find valuable features for your marketing but there are cheaper tools that you can use for SEO and marketing. Review Source Pamela R. Founder Marketing and Advertising Used the software for: 2+ years ### "Easy To Use Software - Best Reporting Tool" July 18, 2019 5.0 Great experience, the company is always growing and improving their tool sets. Pros The ability to set up reports and white label them was our company's number one draw. The number of types of sources you can pull into the reports was valuable as our clients use a number of data inputs. The affordability of the software is also important. Cons Lack of suggestions or ideas in how to improve SEO problems based on competition, types of keywords being searched in comparison to competitors. Review Source Craig L. Owner Marketing and Advertising Used the software for: 2+ years ### "RavenTools" October 3, 2018 5.0 Overall is is a great tool for digital marketing reporting. Also fairly good as a site audit tool. Pros Easy of use and able to create a professional report with lots of details in part due to its integrations. Cons Cannot ever get someone to call us back. We never had an email address that has been set up as admin according to their interface. We have sent them many messages with no replys. Review Source Alex W. Owner Marketing and Advertising Used the software for: 2+ years ### "One of my go to tools, especially for monthly reports" July 18, 2019 4.0 I check it almost daily for my clients' digital campaigns and we send detailed monthly reports to all our clients. Pros It connects most of my other tools well, such as google analytics and search console. We use it primarily for its attractive reporting that pulls all the data together to present to our clients Cons The ranking feature of it is not as good as other ranking tools I use, and the cost for that can be expensive as well. Review Source Michael H. Co-Founder | Creative Director Marketing and Advertising Used the software for: 1-2 years ### "Great tool for SEO, auditing, monitoring and social media" October 3, 2018 5.0 We use Raven for a number of our SEO clients, as well as handling various social media profiles for things suck as monitoring, post scheduling, and more. Pros Raven offers a nice and easy-to-use dashboard to manage all your SEO clients, along with their social media by auto integrating with accounts such as Google Analytics, Facebook, AdWords, Twitter & more. The report generator is awesome as well, allowing you to create recurring auto-send reports to your clients based off customized templates. You can choose what you'd like to include and exclude based off a set of robust filters. Cons The support leaves a little to be desired, sometimes taking a few days to respond, often with canned responses. After pushing to escalate, most of our issues were quickly resolved. Review Source KK Ken K. Parnter, Client Consultant Marketing and Advertising Used the software for: 2+ years ### "It's a great tool for occasional and everyday SEO work" July 25, 2019 5.0 Pros It's full-featured and low cost makes it great for monitoring online marketing campaigns even if you're not actively working on them on a day-to-day basis. The data will be ready for you when needed. We use it for SEO and Google Ads reporting for our clients. It's also great for running SEO audits which can be used for existing clients and new business. Cons Most of the businesses we work with operate in our local market. Local audits are not Raven Tools strong area. We subscribe to another tool for the purpose in addition to Raven Tools. Alternatives considered [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) Switched from [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) Price, feature set Review Source Kenney N. Director of Marketing & Research Application Research Used the software for: 1-2 years ### "The Best Reporting Tool I've Seen" July 19, 2019 5.0 Before we subscribed to Raven Tools, we were creating almost 100 reports for clients by hand each month. Now, we are creating more reports than ever and more quickly and efficiently than before with Raven Tools' many integration options and drag-and-drop report creator. It's been a real game-changer! Pros Raven Tools is easy to use and quite intuitive. It allows us to create comprehensive and clean reports for our clients. I can't imagine going back to what we were doing before we invested in this service! Cons The only cons that I've encountered have either been address with updates or were misunderstandings by myself or a member of my staff. If we have an issue, it can generally be resolved by simply learning the tool a little better. Review Source VR Verified Reviewer Digital Marketing Specialist Internet Used the software for: 2+ years ### "Professional Reports for Clients" April 30, 2019 5.0 Pros Reports that look good and help clients understand how they're meeting digital marketing goals. Cons I wish we had access to Google Fonts to add some more customization. Review Source VR Verified Reviewer Creative Manager Banking Used the software for: 6-12 months ### "Raven Tools Review" February 11, 2022 4.0 Raven Tools is a good tool overall, but falls short of tools SEMrush, ahrefs, and even Moz. Pros I think the keyword research side of Raven is the most attractive thing about the software. It's easy to use and gives great data. Cons I don't think it's super user friendly. There are a lot of tools, but they aren't all easy to find or navigate too. Review Source AG Alexander G. Proprietor Marketing and Advertising Used the software for: Less than 6 months ### "Can't cancel mid month" March 16, 2022 4.0 Bad Pros Remembering subscription renewal dates are difficult. And these guys know it. If you cancel Mid month you loose access immediately. I got charged for this software just today and when I cancelled, I lost access immediately, so theyve charged me without access to the product. Cons Cancellations. They log you out completely, so you don't even have access to past invoices. Switched from [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Better Keyword Insights Review Source VR Verified Reviewer Booking Manager E-Learning Used the software for: Less than 6 months ### "Revisión del software Raven Tools: características, precios y valoración" February 14, 2023 5.0 Raven Tools es una herramienta sólida de marketing en línea. Ofrece una interfaz intuitiva y fácil de usar, así como muchas herramientas integradas de SEO y análisis de redes sociales. El único inconveniente es que los planes de suscripción son costosos para algunas personas. Pros Está diseñado para que sea fácil de navegar, lo que lo hace ideal para principiantes y profesionales. Existen muchas herramientas integradas, como un rastreador de palabras clave, un rastreador de vínculos y una herramienta de informes, que le permiten obtener datos precisos y detallados para realizar análisis y tomar decisiones de negocios informadas. Además, también ofrece un excelente servicio de atención al cliente para responder cualquier pregunta que pueda tener. Cons Uno de los mayores inconvenientes es el costo de sus planes de suscripción. Es bastante costoso para algunas personas, especialmente para los usuarios no profesionales. Además, algunas herramientas avanzadas solo están disponibles en los planes de suscripción más caros Review Source Calin H. Marketing Account Manager Financial Services Used the software for: 2+ years ### "Digital Marketing Tools That Look Good" November 21, 2018 4.0 Pros The automated reports for SEO and PPC were among the best that I have seen from the different digital marketing tools. It was easy to generate new reports and include all the important information or remove unneeded sections. The audits were very nice and didn't include anything that wasn't useful. Cons Rank tracking wasn't great and felt a little clunky compared to other rank tracking options. A few other tools did better jobs at providing specific data, but overall it's a good option. Review Source JH Jessica H. Owner Internet Used the software for: 2+ years ### "You Solve One Problem... Reporting but its not worth that much" August 8, 2019 3.0 Google Analytics integration - awesome - google search console integration - awesome, social posting tool - you need instagram reminders to stay competitive - I would use otherwise, team integration - awesome - Pros I love your reporting tool. It is easy to integrate and the web option is amazing. I wish I had enough money to just use your reporting tool. Cons The content to wordpress tool - broken, technical audit tool - most likely the worst I have seen. Reason for choosing Raven Tools Pricing - and mostly your reporting tool. I have really been rooting for you to win - but.. the technical SEO tool is sad... and I simply cannot work with that. It's too important and my budget is limited. Switched from [Semrush](https://www.capterra.com/p/151962/SEMrush/) Pricing structure Review Source TS Tracy S. Director Marketing and Advertising Used the software for: 2+ years ### "Easy to use. Affordable." July 18, 2019 4.0 Saves me two days a month writing client reports. That's worth every penny. Pros It's relatively easy to use, does what we need it to do. Makes reporting simple. Integrates with everything we need. Customisable. Cost effective. We like it, and probably don't use all the features we could to the maximum. Cons It sometimes doesn't save, but rarely. It would be useful to see links in the link manager feature globally, rather than individually. But that's not picking. Review Source Megan O. Interactive Analysts Marketing and Advertising Used the software for: 2+ years ### "Awesome product " August 9, 2019 5.0 Pros Love how quickly this product can evaluate your website Cons Report builder is a little difficult to master Review Source KC Kelly C. Agency Growth Consultant Management Consulting Used the software for: 2+ years ### "Best Value for Digital Agencies" July 25, 2019 5.0 Raven solves core business efficiency problems for agencies in that it consolidates multiple tools into one and saves them money and time, making them look like rockstars to their prospects and clients. Pros The sheer number of tools available within this software is incredible compared to the cost per month. I recommend it to many of the agencies I work with, as we used it at my former agency with great success in being able to offer technical site audits, automate reporting (including organic and paid search, social media and email marketing via APIs), keep tabs on competitors, monitor position for targeted keywords, and more. Cons There are some slight limitations on the presentation of data (ie. single metric on a blank page when exporting a report, etc.) Reason for choosing Raven Tools Raven included nearly all of the functionality of the options considered and at a lower cost per month. Review Source CR Courtney R. Director Marketing and Advertising Used the software for: 2+ years ### "Great product that is easy to use" July 18, 2019 4.0 We started with RavenTools for reporting and looked into a number of other things to make sure we weren't missing anything (what that was, we didn't quite know - but we wanted to know what we didn't know, you know?). We checked out Google Data Studios (too time-consuming, too much potential for user error), TapClicks (total crap), and others. Pros \- Relatively easy to use, can poke around and figure things out yourself after some time with the interface - Easy to pull info from many sources into one report and add commentary/screenshots - Can compare across many date ranges - It looks professional - The price point feels right Cons \- The navigation is a little funky - have to Google how to remove client from a section every time - Sometimes the reports just stop working or data stops pulling in - not too frequent but have to delete/re-connect tools sometimes Reason for choosing Raven Tools Easy to use, pulled in the right platforms. Review Source DB David B. SEO Director Real Estate Used the software for: 2+ years ### "Great Software That Checks So Many Boxes" August 1, 2019 5.0 Our customers like the comprehensive reporting that is provided. Pros This software does a great job of integrating not only the website traffic, but also pulling in data from paid sources and social media. That makes it easier to compile white labeled reports. A big plus is the customer service. While you can't talk to them directly, they are very responsive to email inquiries and service requests. Cons This software can't crawl certain single page websites, like those done in Angular JS. Reason for choosing Raven Tools Value Review Source AC Anil C. Marketing Executive Marketing and Advertising Used the software for: Less than 6 months ### "Marketing Insights with Raven Tools" June 10, 2022 4.0 I used Raven Tools to drive my marketing strategy for my customers website. Pros You can find your competitors and drive your marketing strategy with Raven Tools in an easy way. Cons Raven Tools should has more feature compared to the it's alternatives. 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