# Page 3 | Raven Tools Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Raven Tools the right SEO solution for you? Explore 121 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/121696/Raven-Tools/reviews --- Raven Tools 4.4 (121) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Page 3 - Reviews of Raven Tools ## Showing most helpful reviews Showing 51-75 of 121 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AR Andrew R. Digital Strategist Marketing and Advertising Used the software for: 2+ years ### "Raven SEO Tools Review" July 18, 2019 3.0 Raven has strengths in ease of use and SEO audits, but I find it lacking when it comes to support and integrations. Pros Raven is great for scanning websites for technical SEO issues. Also, our company utilized the keyword planning tool for all of our key phrase research. Cons Customer support is very spotty and often takes a few submissions before they address you. Usually, the issues take a while to be fixed. Integrations seem to break every few months which can be frustrating. Review Source BH Brent H. President Marketing and Advertising Used the software for: 2+ years ### "OUR SECRET AWESOME SAUCE!" August 8, 2019 5.0 Agency weekly and monthly reporting for both SEO, ANALYTICS and SOCIAL MEDIA. Top notch performance and delivery. Pros Our agency has been using Raven Tools for years. We use it daily. Our clients absolutely love the professional looking reports and makes us look like rock stars. Cons We really have nothing bad to say. The software is so mature and well developed at this point; that every new feature is just more cherries on top of the icing. Review Source Kylie H. Director of Digital Marketing Marketing and Advertising Used the software for: 2+ years ### "Great for multiple client accounts" April 19, 2019 5.0 Raven Tools makes it easy to manage multiple client reports, site audit recommendations, and other SEO projects all in one place. Pros I love using Raven Tools to create custom and automated reports for our wide variety of clients and their varying needs. It makes it easy to get the most out of the software and provide ongoing value for our clients. Cons Sometimes the interface can be glitchy, but it's rare. Review Source VR Verified Reviewer Owner Health, Wellness and Fitness Used the software for: 6-12 months ### "Better tools available" August 7, 2019 2.0 Very disappointing Pros Very little. It seemed promising at first, but lacks in all aspects versus comptetitors Cons Lacks features and ease of use. Reporting is When canceling the billing cycle, the usage stops, so you cannot login and use the software for the remainder that you have paid for. Review Source TL Tim L. SEO Marketing and Advertising Used the software for: 2+ years ### "Great SEO Tool" July 18, 2019 4.0 Raven site audit has been helpful for auditing sites and working through technical items. Overall this has been a solid tool that I've enjoyed using and having access too. Pros The easy to use interface and building of reports make it great! Online reports are nice for sharing too. Cons Lacks some of the tools I use heavily with others like SEMRush -- organic research and the keyword tool not as robust. Review Source Erin E. Marketing and Digital Manager Real Estate Used the software for: 2+ years ### "Makes Your Job Easier" August 9, 2018 5.0 Pros I have tested a lot of SEO suites, but Raven Tools is one of the best for the price. It has very robust feature and makes reporting easier. I have tried others that were more robust, but unless you have enterprise budget Raven Tools is a great option. Cons I used the reporting to export the data quickly, but I wasn't a fan of using their report templates. Review Source NB Nick B. Digital Analyst Information Technology and Services Used the software for: 2+ years ### "Raven\_Review" July 25, 2019 4.0 We use Raven for all our SEO reviews and also run crawls post-release (we develop websites) to look for page errors. We have only just scratched the surface with the other features in the product but they look promising. We have used Raven for 5 years and it has served us well - there are many other products out there so we would have switched if not satisfied. (we never use Raven to incorporate GA and other data into one place, we use Google Data Studio for that) Pros We started using Raven for just SEO, I like that more and more features have been added and we now use it for backlink analysis, keyword tracking and competitor comparisons. Cons The interface has always been a bit clunky and non-intuitive and it wasn't easy to export to spreadsheet for deeper analysis. This has been improved recently. Review Source JM Jamin M. President Computer Software Used the software for: 1-2 years ### "Feature Packed" August 9, 2019 5.0 Our clients were impressed by the reporting and when we used the software consistently we saw excellent results in increasing site rankings. Pros The site reviews are exhaustive which is great for showing clients when we first audit their sites. The site comparisons have been quite useful as well when we are working with clients in a crowded space. Cons Due to the advanced nature of the software it’s not always clear for new users how and when you would utilize certain tools and techniques. Alternatives considered [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) Reason for choosing Raven Tools Price and features Review Source Marin J. Content Strategist Marketing and Advertising Used the software for: Less than 6 months ### "Stellar Presentation and Review Software, When in the Right Hands" December 4, 2018 4.0 When analyzing the fine details of a combined SEM/SEO/social media campaign, it can be tough to put all the details in one place. Raven Tools makes a large web of information accessible in one place. It takes time, patience, and a little finesse to get everything set up properly, but the result is a smooth finish for presenting complex information. Pros I have been amazed by the variety of schematics I have at my fingertips. After some getting used to, it is easy to put together a deeply informative report, and to update that same report monthly or annually, or for any span of time for that matter. Cons The most frustrating situation that I have encountered is figuring out whether the numbers are being pulled accurately, and where things may have gone wrong. Sometimes the applications it is pulling don't have the data available, sometimes it's set up with the wrong credentials. Raven tools is usually the last to know that something's gone wrong, and can't tell you how to fix it. Review Source NR Nancy R. Owner Marketing and Advertising Used the software for: 2+ years ### "Excellent customer service" April 19, 2019 5.0 I have been using them for about 5 years and will keep using them as they provide a great value. Lots of services for a reasonable price, which makes it perfect for a small business like mine. Pros Whenever I have a question their customer service team is always quick to respond with helpful information. Their follow-up is refreshing as many other companies I deal with are not nearly so quick to email back with help. Cons I don't have any as when they come out with a new revision or software, they email all sorts of articles and videos to help explain how the new software, etc. works. So while it takes some time to learn, they do everything they can to help you with it. Review Source VR Verified Reviewer Senior SEO Executive Internet Used the software for: 1-2 years ### "Awesome Tool for doing SEO Audit" November 28, 2018 4.0 Overall great experience, I am satisfied with their data Pros I have been using this tool for a long time for performing SEO audits. It's a great tool to know about basic things not working on a website in terms of SEO. Cons Compared to their competitors they can do a better job and have a lot of opportunities to stay ahead. There is nothing as such I don't like but they can give more data Review Source Steve G. Partner Account Manager Marketing and Advertising Used the software for: 1-2 years ### "A Solid SEO Tool" February 1, 2019 4.0 Pros The reports that Raven Tools has are among the very best that are out there for SEO. They are fairly easy to customize to your needs, which is critical. The reports are clean and easy to understand and clients seem to like them. Cons Aside from the reports it does a lot of other things moderately well, but nothing else is quite on par with the reports. Review Source MM Michelle M. EVP Digital Marketing Internet Used the software for: 2+ years ### "Great Value" July 26, 2019 4.0 Raven Tools has been a good choice from the beginning - we now use it during our sales process and for ongoing reporting with clients. Pros We started using Raven to automate monthly PPC spend, and it does this very well. We continue to discover new features and ways to automate how to deliver to clients. Cons It's not so much dislike as it is just time to discover it's full capabilities. Reason for choosing Raven Tools We chose Raven Tools because it had the most complete set of needed tools for the best price, and the few times we've explored other options, we continue to come back to the same conclusion. Review Source KWT Kevin W. T. Professor E-Learning Used the software for: 6-12 months ### "Great tool for teaching future Search Marketers" July 29, 2019 5.0 This has become my go to tool for teaching students about Marketing Technology. Every time I have had an issue, the customer service team has come through with a timely and viable solution. The integration with other platforms, and the grouping of metrics is exactly what I need to help my students understand the big and small pictures. Pros The thing I like best is the way that they bring so many aspects of understanding a client's online presence into a single interface. Additionally, the integration of content to help understand the "What is it and Why Does it Matter" for the various metrics is huge for helping people understand they Why behind these very technical elements. Cons User management is a little difficult to get your head around at first. Review Source MR Michael R. Director of Digital Media Utilities Used the software for: 2+ years ### "Going backwards" July 19, 2019 3.0 Only use it for reporting. Hardly useful compared to SEM Rush beyond that. Pros The old classic style reporting. Way more in depth. Cons The new bs wysiwyg reporting. Worst move you guys made. Review Source JR Jason R. Marketing Director Marketing and Advertising Used the software for: 2+ years ### "Great, Reliable Product for Marketing Reports" July 25, 2019 5.0 Great experience overall. Haven't needed much support. Easy to use! Pros Customization, white labeling, integrations Cons Miss the old PDF reports, although the new ones are nice too Alternatives considered [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) Reason for choosing Raven Tools We used to use Moz Pro for a variety of things outside of just reporting, and I considered using their reports but Raven is by far superior from the reporting aspect Switched from [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) Better UI, costs were more favorable, more tailored to what we needed vs. WebCEO which wasn't as customizable Review Source VR Verified Reviewer Co-Founder & Director of Client Experience Marketing and Advertising Used the software for: 6-12 months ### "Expensive to confuse your clients" September 22, 2019 3.0 It was not a good experience because they bill this as a reporting software / dashboard for clients. All the feedback from clients was that the data is wonderful but it is useless to them. You pay a lot to confuse your clients. Pros It's great, for marketers and people who understand the numbers. It can connect to a lot of different platforms to keep up-to-date measurements on all your channels. Cons It does not integrate with all the major social networks and over the course of using it they kept raising prices over and over. Review Source JD Josias D. Social media manager Marketing and Advertising Used the software for: 2+ years ### "Raven tool " November 23, 2022 5.0 Pros The simplicity of the interface is incredible, everything is well organized with this software and report creation features are simple and fast Cons No drawbacks to report since I started using it Review Source VR Verified Reviewer Customer Success Manager Used the software for: 1-2 years ### "Great SEO tool for an affordable monthly price " March 19, 2018 5.0 Pros We use this as an easy go to tool for finding client site issues and reporting. Love the customization aspect of reporting. Cons Although you can customize the reporting, it's a bit cumbersome to get set up at first and automate the reports. Review Source DA Dimitris A. Marketing and Business Development Information Technology and Services Used the software for: 1-2 years ### "Good value for money for specific things" September 15, 2015 4.0 I've been using this software for various SEO related tasks such as keyword research, SEO assessment, link building, SERP tracking (before it was discontinued) and other functions but mostly reporting. The interface used to be slow but it improved. It was very helpful in the beginning in creating really impressive reports and earning me leads with its page assessment. Occasionally I would find bugs but customer support would help. It's a very chaotic industry and providing help is important esp. for a low price compared to competitors. Pros Relatively cheap Fully featured Recent redesign/userfriendly Cons Bugs in reporting numbers SEO assessment needs update Facebook ads reporting Overall it needs to redefine itself, possibly rejecting features and focusing on what they do best Review Source Jay T. Founder Marketing and Advertising Used the software for: 2+ years ### "Fantastic SEO Agency Tool" August 1, 2019 5.0 Pros Having a single sign-on with access to all of our client Google Analytics and Google Search Console data, and in a format that's easy to read, has been a great efficiency for us. We also love the WYSIWYG reporting and keyword research options. Link history, Google Ads integration are other features we utilize often and like the most. Cons I have no complaints. Great software for SEO agencies! Review Source TC Teri C. Owner/CEO Management Consulting Used the software for: 1-2 years ### "Great And Growing" August 2, 2019 5.0 Overall, Raven Tools helps me bring key data together in a simple yet comprehensive layout. It has helped me expand my understanding and skills in SEO and SERP, and allows me to offer more information and services to my clients. Pros Raven Tools helps my small business and marketing consulting company look professional. The customizable reports have helped me attain new clients and retain old ones. While I have primarily used the AdWords and Social Media reporting features, I have stayed with Raven because they are continuously developing the software and the features they offer WITHOUT raising the cost. Cons While there IS online support, a more comprehensive and systematic GUIDE for each area of the software would be VERY helpful. Alternatives considered [Semrush](https://www.capterra.com/p/151962/SEMrush/) Reason for choosing Raven Tools Features and pricing Review Source JS Jon S. Director Marketing and Advertising Used the software for: 1-2 years ### "Great Multi-Channel Reporting Tool" July 25, 2019 5.0 Pros \- Multiple platforms in one location - Customisable reports - Report scheduling and online client link - Not limited by campaign/client Cons \- Great overall but sometimes a little uninuitive Review Source MB Marianna B. Marketing Marketing and Advertising Used the software for: 2+ years ### "Worth to use" August 20, 2019 5.0 I am satisfied with Raven Tools, worth to have it in my work. Pros It provides all the data i need to use everyday to my seo work. Easy to use and see all the data. The customer service is very quick and helpful. Cons Sometimes it is a bit difficult to find deeper data and needs more clicks to check one by one. Although I guess it is not the problem of the software, it's about my impatience. Review Source JW Jamie W. SEO specialist Marketing and Advertising Used the software for: 2+ years ### "I love Raven Tools!" July 25, 2019 5.0 Pros what I like most about this software is its ease of use. The interface is very clean and you can find your way between tasks very easily. It also works well with social media and email platforms which is a fantastic bonus. Cons I really have no complaints about this software. In the future they may consider a smaller package for start-up businesses. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.