# Hootsuite Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Hootsuite Software - reviews, pricing plans, popular comparisons to other Social Media Management products and more. Source: https://www.capterra.com/p/121701/HootSuite --- # Hootsuite Software Review 2026: Features, Integrations, Pros & Cons Last updated on May 12, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Hootsuite ## What is Hootsuite? Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Threads, X (Twitter), Facebook, LinkedIn, Pinterest, and YouTube), manage organic and paid social content together, easily keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, customer care, and social commerce. Push your results further and get more from social with Hootsuite. ## What is Hootsuite used for? [Social Media Management](https://www.capterra.com/social-media-management-software/)[Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)[Content Marketing](https://www.capterra.com/content-marketing-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 3,797 user reviews Reviews sentiment Positive 88% Neutral 10% Negative 2% Pros & cons Unified multi-channel management Integrated marketing and analytics Frequent glitches and connectivity problems Image handling limitations Starting price $99 Per User, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... - Reputation Management / 2026 - Content Marketing / 2025 - Marketing Analytics / 2025 - Social Media Analytics Tools / 2025 - Social Media Marketing / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Hootsuite?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://hootsuite.com&name=Hootsuite) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Hootsuite 4.4 (3,797) VS. [4.5 (6,231)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $99 Per User, Per Month Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (3,777) Ease Of Use 4.3 (6,112) Value For Money 4.1 (2,765) Value For Money 4.2 (5,073) Customer Service 4.2 (2,431) Customer Service 4.4 (5,239) ## Hootsuite alternatives [4.6 (6,040)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.5 (1,139)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [4.3 (2,924)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars Highest Rated [4.9 (161)](https://www.capterra.com/p/166130/Cloud-Campaign/reviews/) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/121701/HootSuite/alternatives/) ## FAQs about Hootsuite Overview ### What problems does Hootsuite solve? Hootsuite solves the chaos of managing multiple social networks separately by centralizing scheduling, publishing, inbox monitoring, feeds, and analytics in one dashboard. Marketing teams, community managers, agencies, and small business owners use it to eliminate manual posting, fragmented engagement tracking, missed messages, and time-consuming campaign reporting. Answer based on 2742 reviews Overview ### Which roles and teams benefit most from Hootsuite? Hootsuite is most used by marketing teams, social media managers, and digital specialists who need to schedule posts, monitor engagement, and manage multiple channels from one dashboard. Small business owners, founders, and executives benefit from streamlined brand oversight, while consultants and account managers use it to coordinate client content and reporting. Answer based on 3697 reviews Overview ### What company size and industries is Hootsuite built for? Hootsuite is built primarily for small businesses, which make up 82% of reviewers, and is most used in marketing and advertising at 18%. It also serves enterprise and midsize companies, each at 9%, with additional adoption in computer software and nonprofit organization management, both at 5%. Answer based on 3796 reviews Features and Usability ### What are the key features of Hootsuite? Hootsuite includes core social media management features like multi-account management, post scheduling, automated publishing, and a customizable dashboard with streams for messages, mentions, and activity. Differentiating features include reporting/analytics, custom reports, team management with approvals and role-based permissions, plus monitoring, keyword tracking, and social listening across channels. Answer based on 2358 reviews Pricing ### How much does it cost and what fees or limitations are included? Hootsuite starts at $99 per user/month for Standard, with Advanced at 249 and Enterprise custom-priced; Standard and Advanced include a 30-day free trial. Reviewers say the free option covers basic scheduling, but limits profiles and analytics, while smaller businesses often find paid plans expensive. Answer based on 1076 reviews Integrations ### Which third-party tools and platforms does Hootsuite integrate with? Hootsuite integrates with Instagram, Twitter/X, Canva, Google Drive, Shopify, Constant Contact, Brandwatch, and Box. Reviewers most often mention social publishing across Instagram, Twitter/X, Facebook, and LinkedIn, while the catalog shows more than 100 integrations spanning content creation, storage, analytics, ecommerce, and marketing tools. Answer based on 921 reviews Getting Started and Support ### How easy is it to onboard and train a team on Hootsuite? Hootsuite offers in-person training, live online sessions, webinars, documentation, and videos, plus courses through its academy. Reviewers say social media coordinators, interns, and small teams learn basic scheduling quickly, while beginners, nontechnical users, and admins using advanced features like analytics or engagement tracking usually need more guided setup and time. Answer based on 291 reviews Getting Started and Support ### What customer support options does Hootsuite offer, and how do users rate the experience? Hootsuite offers email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live rep, and chat. Users describe support as responsive and helpful for setup, billing, and integration issues, especially through chat, but others report slow follow-up, generic replies, and frustration when problems or cancellations take too long to resolve. Answer based on 241 reviews ## Who uses Hootsuite? Based on Capterra reviews from the past 2 years Talk to a software expert to get a free software list tailored to your business needs Company size Based on 171 reviews 100% 75% 50% 25% Smallbusiness Midsizebusinesses Enterprise Top job functions Based on 171 reviews Marketing 36% Marketing 36% Administrative 25% Creative & Design 9% Entrepreneurs/ Owners 7% Others 22% Top industries Based on 171 reviews Marketing and Advertising 35% Non-Profit Organization Management 20% Retail 18% Education Management 15% Other 12% ## Pros and Cons Unified multi-channel management 94% positive reviews out of 1879 Most reviewers indicate social media management allows centralized scheduling, monitoring, and analytics for multiple accounts, improving productivity. Mitali A Sr. Social Media Manager, 11 - 50 employees. "Hootsuite is one of the best and user-friendly social media management tool that offers powerful features to schedule and publish posts, monitor and engage with my audience and generate reports effectively." Frequent glitches and connectivity problems 80% negative reviews out of 304 Most users report bugs and issues, including posting errors, platform disconnects, and unreliable automation disrupting workflow. Joel R Photographer, 1 employee. "It can be glitchy at times, it randomly disconnects and sometimes fails to posts but it happens very rarely." Integrated marketing and analytics 94% positive reviews out of 319 Most reviewers describe social media marketing as streamlined, offering campaign planning, analytics, and brand growth from one platform. Dylan C Administrative Assistant, 2 - 10 employees. "Hootsuite made it incredibly easy for a marketing team of one to manage a small army of sub-brands for our agency and maintain a constant online presence." Image handling limitations 65% negative reviews out of 184 Some reviewers report post images are restricted by format, size, and multi-image support, causing extra manual work. Sukh K Lead Organic Marketing, 11 - 50 employees. "There is a glitch in bulk uploads and also hard to go with Instagram reels and exact image sizes." Efficient workflow and automation 96% positive reviews out of 188 Most reviewers find time saving essential, enabling batch scheduling, centralized management, and consistent posting across platforms. Inaki H Head of International Division, 51 - 200 employees. "It allows our team to do their work so much more efficiently, it saves us many hours of work and does a fantastic job at everything we want." High costs and limited free options 61% negative reviews out of 181 Some reviewers describe paid features as expensive, with restrictive free plans and confusing billing practices impacting value. ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Post Scheduling 4.6 (630) 66.19% of 630 reviewers that rated this feature as important or highly important With this capability, you can plan and schedule posts across multiple social platforms in advance, saving time and ensuring consistency. Reviewers appreciate the visual calendar, ease of use, and ability to adjust schedules, though some mention limits on free plans and occasional platform restrictions. Automated Publishing 4.5 (533) 61.35% of 533 reviewers that rated this feature as important or highly important Hootsuite offers automated publishing so you can set posts to go live at optimal times without manual effort. Users think this saves time, maintains a steady presence, and helps target audiences, though some report occasional reliability issues and wish for more seamless cross-platform automation. Multi-Account Management 4.5 (477) 60.17% of 477 reviewers that rated this feature as important or highly important This aspect lets you oversee many social media accounts from one dashboard, streamlining workflow and coordination. Reviewers indicate it simplifies posting, tracking, and analytics for multiple brands, though some mention account disconnections and limitations on free versions. Content Management 4.4 (463) 55.51% of 463 reviewers that rated this feature as important or highly important It gives you tools to organize, schedule, and reuse content across platforms, helping you stay organized and efficient. Some reviewers find the content library, duplication, and integrations helpful, but a few note occasional confusion with the interface and limited support for certain content types. Reporting/Analytics 4.3 (382) 57.07% of 382 reviewers that rated this feature as important or highly important Hootsuite provides analytics and reporting to track engagement, reach, and campaign success across platforms. Reviewers appreciate customizable reports, data-driven insights, and ease of use, though some mention deeper analytics require higher-tier plans and wish for more detailed comparisons. Social Media Integration 4.5 (354) 72.88% of 354 reviewers that rated this feature as important or highly important Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Hootsuite 141 features An @mention is a way to tag or notify a specific person about a message/post Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Continuous profile-based stream of news and activity Manage advertising space and its sales within your network or publication System alerts about the need to escalate an issue or request Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Manage the process of evaluating documents or requests submitted for approval Assign issues and tasks based on availability or required skills Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Hootsuite offers automated publishing so you can set posts to go live at optimal times without manual effort. Users think this saves time, maintains a steady presence, and helps target audiences, though some report occasional reliability issues and wish for more seamless cross-platform automation. Automatically create schedules based on business needs or employee availability and qualifications Track visitors'/audience's responses across web pages and other optimized content Compare key metrics for the business against prominent players in the industry Allows users to publish blogs on social site Monitor social media posts or web that mention a particular brand Track and manage schedules and meetings via an integrated calendar Notifications/alerts for upcoming events or tasks Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Track the performance of marketing campaigns across multiple channels. Organize and group data or items based on various criteria Communicate using direct chat or messages within the system Provides a channel for team members to share media files, communicate, and work together Leave comments and notes on documents for others to view Manage and track all internal and external communication conducted via calls, email, text, or chat Evaluating strengths and weaknesses of companies with the same target audience Track activity of your competitors Track and manage adherence to policies for any service, product, process, or supplier Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information The ability to create unique content Automated identification of relevant content for future sharing and reposting Centralized repository to store content and assets It gives you tools to organize, schedule, and reuse content across platforms, helping you stay organized and efficient. Some reviewers find the content library, duplication, and integrations helpful, but a few note occasional confusion with the interface and limited support for certain content types. Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads A collection of customer information such as contact details, demographics, previous interactions, etc. Initiate interactions with customers by proactively starting conversations or providing informational content Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Access previous interactions or concerns to maintain customer relationships Process of dividing customers into groups based on common characteristics Track customers' activities across social networks and maintain details about their demographics, preferences & more Provide online support for your customers through live chat or help desk functionality Add customized logos and colors to align with company branding Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Import and export data to and from software applications Protect sensitive data for digital privacy Graphical representation of data Assemble applications and processes by dragging over and arranging pre-built components Receive and/or send email notifications for urgent updates, requests, or other information Enables employees to promote their company by supplying them with materials, tools, and reward programs Electronic storage of staff/employee contact information and job status in a centralized repository Tools to improve and measure employee satisfaction and involvement Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service Public or private sharing of digital files such as documents, audio/video, images, and more Find & retrieve relevant data or documents Organize and edit a group of people's policy and members Store and manage images Collect data to measure/track the positive impact an organization, nonprofit, or program has on social, environmental, or other groups. Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion Monitor and collect information from social media based on specific keywords Track and monitor a specific set of keywords Tracking the status of previously identified performance measurements Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels Ability to chat online in real time Automate workflows and trigger campaigns based on customer actions Collection of images, videos and other digital content that can be used Access software remotely via mobile devices Notifications via mobile devices Observe and track the demand, usage, progress or quality of a system, product, or user This aspect lets you oversee many social media accounts from one dashboard, streamlining workflow and coordination. Reviewers indicate it simplifies posting, tracking, and analytics for multiple brands, though some mention account disconnections and limitations on free versions. Manage multiple campaigns in one system Allows for businesses to run a variety of different campaigns across different channels Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Collect information from multiple sources Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Integrate with more than one social media network Manage and support multiple languages A set of indicators that tracks the performance of networks, applications, systems, teams, etc. With this capability, you can plan and schedule posts across multiple social platforms in advance, saving time and ensuring consistency. Reviewers appreciate the visual calendar, ease of use, and ability to adjust schedules, though some mention limits on free plans and occasional platform restrictions. A repository of content that has been approved for sharing with current and prospective clients Predict future data based on historical data sets Reporting on how each user, task or process has advanced since its initiation Plan and coordinate all the resources, costs and time needed to execute assignments Control and schedule the publication of content across various channels Preview and make real-time changes in the web content Analyze and gain insights into data in real-time Engage in direct, instant messaging with customers, users, etc. Receive data and information in real time Active monitoring of systems, applications, or networks Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Receive system updates as soon as any changes are made Timed notification for any upcoming task, deadline, appointment, or activity Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Hootsuite provides analytics and reporting to track engagement, reach, and campaign success across platforms. Reviewers appreciate customizable reports, data-driven insights, and ease of use, though some mention deeper analytics require higher-tier plans and wish for more detailed comparisons. Monitor and manage customers' perceptions about a business, product, or service Planning and managing of resources and procedures to mitigate the impact of events and incidents Automatically monitor and receive alerts for any new online reviews Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Set & manage permission levels based on user roles and restrict access to only authorized individuals Search and filter data across systems to locate required information by entering keywords or certain criteria Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Allow users to access multiple services after entering their login credentials once Create and manage advertising campaigns on social media networks Monitor social media sites for specific keywords Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. Track social media posts that reference a specific brand, business, name, etc. Market event via social media tools Allows businesses to share their videos on social media. Create and administer polls and surveys Gauge satisfaction and receive information for improvement and success Generate or append custom campaign parameters to URLs Attach digital tags to documents and assets for identification, search, or monitoring purposes Create, manage and track all task activities and progression Track the status and progress of tasks Create, save, and re-purpose templates for emails, forms, etc. Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks Profiles of users providing basic information Interact with data visualization elements, such as charts and graphs, to drill down into data Graphical representation of data or processes Collect and analyze traffic data about website visitors Track and analyze information regarding website visitors Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.3 (3,749) 4.3 Based on 3,749 reviews ## Pricing Value for money 4.1 (2765) Free Trial [View pricing plan details](https://www.capterra.com/p/121701/HootSuite/pricing/) Standard $99.00 Per User,Per Month It includes: - Up to 10 social accounts - Unlimited post scheduling - Best time to post recommendations - AI assistant with image and caption generator - Canva and Adobe Express templates - One inbox for all social accounts - DM automations - Search the past 7 days for brand and competitor mentions - Analyze brand and competitor sentiment - Benchmark against 5 competitors - Assign DMs to teammates Advanced $249.00 Per User,Per Month It includes: - Unlimited social accounts - Customizable analytics reports and templates - Saved message replies and auto-responses - Team approval workflows - Bulk schedule up to 350 posts at once - Auto-route and tag messages - Benchmark against 20 competitors - Export, email, and schedule reports - Inbox reporting and analytics - Search the past 30 days for brand and competitor mentions - Outbound post tagging and reporting - Custom user access permissions Value for money 4.1 (2,765) 4.1 Based on 2,765 reviews ## Integrations [ Google Drive](https://www.capterra.com/p/161425/Drive/)[ Slack](https://www.capterra.com/p/135003/Slack/)[ Trello](https://www.capterra.com/p/211559/Trello/)[ Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Basecamp](https://www.capterra.com/p/56808/Basecamp/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.2 (2431) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.2 (2,431) 4.2 Based on 2,431 reviews ## User reviews Overall rating 4.4 Based on 3,797 reviews Filter by rating 5(1985) 4(1355) 3(371) 2(49) 1(37) Mentioned topic Sorted by most recent DM Demi M. Community Manager Computer Games ### "Good for creating and tracking your content strategy" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 3, 2026 I really enjoy it, Hootsuite allows me to see what’s going on with my campaign strategy and take action quickly if something deviates from my vision. Pros What I like about Hootsuite is the ease of use of the whole platform. It’s the first web tool for planning posts and analyzing insights that I have used, right after Canva. I use it almost every day because I really enjoy it, and I can create powerful workflows and automate some tasks. Cons With Hootsuite, LinkedIn doesn’t allow you to schedule PDF uploads, which is a shame. Also they dosn't anymore giving trial. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LT Layla T. Content Creator Writing and Editing ### "Strong Account Management Tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 April 23, 2026 Pros Great tool for managing social media accounts all in one place, as well as scheduling posts across platforms. Cons Small learning curve to integrate platforms, but once integrated is a highly useful tool for account management. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DD Denise D. Web Consultant Internet ### "The best content strategist tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 1, 2026 I really like everything about Hootsuite. They not giving free version anymore but the premium has so many features and insights. It's an incredible platform. Pros Hootsuite is simply the best social media scheduling tool on the web. The platform allows you to analyze SO many different metrics for your content strategy. Cons I am able to connect all my social media accounts and schedule posts in advance. This could be basics but it's all about Hootsuite doing more. I can track engagement, monitor mentions, run analytics reports and manage multiple accounts. Switched from [Canva](https://www.capterra.com/p/168956/Canva/) Canva only allows few options of schedule Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JV Jesus V. Senior Software Engineer Information Technology and Services ### "Great app for social media" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 23, 2026 it has been great to use it, the experience, the innovation, the number of tools they provide us as users is great Pros I continue using this for social management and publish any company advertisement, it is a great way to reach all the target customers Cons no cons, it is great that you have access to AI tools since the standard license, which helps a lot on manage ideas Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AH Amir H. E-Commerce Manager Retail ### "Scheduling our social media retail campaign." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 March 8, 2026 Being an E-Commerce Manager, it is important to have a stable social presence. I take this to plan our daily retail campaigns. It is very effective in postings but the cost is high to a medium sized business. Pros The convenience in terms of planning our marketing materials is amazing as we can conveniently make promotional video posts on all our retail social networks at once. Cons The platform is not a good value when our team is expanding because it is essentially a waste of money, and the customer support is virtually worthless when it comes to annoying lockouts in account management or the necessity to have some advanced customization features. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Art Retail ### "Time to learn how to use it. " 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 February 12, 2026 My overall experience with Hootsuite it´s good if you have the tima to learn and the company budget to purchase it. Pros I like about Hootsuite that you can centralized many social platforms there and manage scheduling and analytics. Cons I don´t like about Hootsuite that there is no free version for a test or try-off. Also I feel the layout can be a little complicated. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Zaid E. Associate Director, External Relations and Development Non-Profit Organization Management ### "Bad ethics and mediocre software " 1.0 Overall Rating 1.0 1.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 February 9, 2026 Pros That it was a Canadian company with an OK service. Although not always reliable, it did the job most of the time, but there are better alternatives. Cons Overpriced for the value and experience it offers. Not always reliable. Prioritizing profits over ethics with their decision to enter and uphold contract with ICE. When asked to explain their decision they gave a pre-scripted robotic PR response despite being their client for nearly 10 years. Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) Hootsuite engaged in unethical business practices and their service is not great while also being overpriced. Buffer offers the same value for half the cost. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CG Chelsea G. Marketing Health, Wellness and Fitness ### "Good for Larger Teams" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 January 10, 2026 Hootsuite is a powerful social media management tool that boosts efficiency and scheduling but may feel complex and pricey for smaller users. Pros Hootsuite centralises social scheduling and analytics across platforms. It saves time, supports team workflows, and simplifies planning posts in one dashboard. Cons Costs can be high for smaller teams. The interface feels cluttered at times and advanced analytics require higher tier plans. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. GB George B. Digital Broadcast Media ### "Social Media Dashboard made easy" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 December 26, 2025 Pros Great for specific social media management tasks. Can be a real problem solver for social media teams looking for easy to use dashboards. Cons Offer 30-day trial, plans can be expensive for full package offering. Would love to have a more tailor made offering for smaller agencies Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Tristan N. CEO Venture Capital & Private Equity ### "Hootsuite won't refund me after they failed to cancel my account when I requested it." 2.0 Overall Rating 2.0 2.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 December 19, 2025 I am extremely disappointed with Hootsuite's poor support in getting me a refund for this mishap on their part in not canceling my account. I will never work with Hootsuite again. I'm shocked that they are an enterprise company and can't get back to customers. Pros Seemed like a nice site at first for tracking socials of competitors. I was interested in seeing what they could do. Cons They did not cancel my account when I requested it and thought I had completed cancellation. They proceeded to charge me over $1,000 before I caught that this subscription had rolled over. I sent them 5+ emails to resolve the issue, to both the original sales rep and to the support channel, and no one has gotten back yet. 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