# Hootsuite Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Hootsuite Software - reviews, pricing plans, popular comparisons to other Social Media Management products and more. Source: https://www.capterra.com/p/121701/HootSuite/ --- # Hootsuite Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 23, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Hootsuite ## What is Hootsuite? Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Threads, X (Twitter), Facebook, LinkedIn, Pinterest, and YouTube), manage organic and paid social content together, easily keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, customer care, and social commerce. Push your results further and get more from social with Hootsuite. ## What is Hootsuite used for? [Social Media Management](https://www.capterra.com/social-media-management-software/)[Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)[Content Marketing](https://www.capterra.com/content-marketing-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 3,800 user reviews Reviews sentiment Positive 88% Neutral 10% Negative 2% Pros & cons Comprehensive multi-platform scheduling Unified marketing campaign management Frequent glitches and connectivity errors Image posting limitations and frustrations Starting price $99 Per User, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... - Reputation Management / 2026 - Content Marketing / 2025 - Marketing Analytics / 2025 - Social Media Analytics Tools / 2025 - Social Media Marketing / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Hootsuite?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://hootsuite.com&name=Hootsuite) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Hootsuite 4.4 (3,800) VS. [4.3 (2,937)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting Price $99 Per User, Per Month Starting Price $12 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (3,780) Ease Of Use 4.3 (2,885) Value For Money 4.1 (2,767) Value For Money 4.1 (2,208) Customer Service 4.2 (2,435) Customer Service 4.2 (2,052) ## Hootsuite alternatives [4.6 (6,074)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [4.9 (161)](https://www.capterra.com/p/166130/Cloud-Campaign/reviews/) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Publer](https://www.capterra.com/p/177145/Publer/) [4.8 (955)](https://www.capterra.com/p/177145/Publer/reviews/) Starting price $5.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Instagram](https://www.capterra.com/p/210721/Instagram/) [4.7 (5,194)](https://www.capterra.com/p/210721/Instagram/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/121701/HootSuite/alternatives/) ## FAQs about Hootsuite Overview ### What problems does Hootsuite solve? Hootsuite solves the chaos of managing multiple social accounts separately by centralizing scheduling, publishing, inbox monitoring, and analytics in one dashboard. It reduces manual posting, missed messages, and inconsistent campaign timing. Social media managers, marketing teams, agencies, nonprofits, and small businesses benefit most from its calendar-based planning and cross-platform oversight. Answer based on 2743 reviews Overview ### Which roles and teams benefit most from Hootsuite? Hootsuite is most used by marketing teams, social media managers, and digital specialists who need to schedule posts, monitor engagement, and coordinate campaigns across channels. Small business owners, founders, and executives benefit from centralized oversight, while consultants, account managers, and designers use it to streamline client communication, approvals, and content workflows. Answer based on 3701 reviews Talk to an expert ### More questions? Ask our experts Overview ### What company size and industries is Hootsuite built for? Hootsuite is built primarily for small businesses, which make up 82% of reviewers, with the strongest presence in Marketing and Advertising at 18%. It also serves enterprises and midsize companies, each at 9%, and appears in Computer Software and Non-Profit Organization Management, both at 5%, across sectors from CPG to government. Answer based on 3800 reviews Features and Usability ### What are the key features of Hootsuite? Hootsuite includes core social media management features like multi-account management, post scheduling, automated publishing, and a customizable dashboard with streams for feeds, mentions, and messages. Differentiating features include social media monitoring, keyword and hashtag tracking, team assignment with role-based permissions, and customizable reporting and analytics. Answer based on 2359 reviews Pricing ### How much does it cost and what fees or limitations are included? Hootsuite starts at $99/user/month for Standard; Advanced is 249/user/month, while Enterprise pricing is custom. Both paid plans include a 30-day free trial. Reviewers say the free option covers basic scheduling well, but limits commonly cited include three social profiles and about 30 scheduled posts, while smaller teams often find paid plans expensive. Answer based on 1076 reviews Integrations ### Which third-party tools and platforms does Hootsuite integrate with? Hootsuite integrates with Instagram, Twitter/X, Canva, Meta for Business, Google Drive, Shopify, LinkedIn for Business, and Constant Contact. Reviewer mentions center on social publishing and account management, while the official catalog indicates breadth with more than 100 integrations across content, analytics, ecommerce, and collaboration tools. Answer based on 922 reviews Getting Started and Support ### How easy is it to onboard and train a team on Hootsuite? Hootsuite offers in-person training, live online sessions, webinars, documentation, and videos, which help teams get started quickly on basic posting and scheduling. Reviewers say beginners, interns, and small teams often onboard fast, while admins and users handling advanced analytics, engagement, or complex setups usually need more time due to a busier interface. Answer based on 291 reviews Getting Started and Support ### What customer support options does Hootsuite offer, and how do users rate the experience? Hootsuite offers email/help desk, FAQ/forum, a knowledge base, phone support, 24/7 live reps, and chat. Users often describe support as responsive, helpful, and effective for setup or connection issues, but others report slow replies, generic guidance, inconsistent follow-through, and frustration around billing, cancellations, or unresolved technical problems. Answer based on 241 reviews Security ### How does Hootsuite handle data security and access control? Hootsuite uses team permissions, content approval settings, delegated access, and a single login to manage multiple social accounts without sharing passwords directly. Reviewers also mention cloud-based storage, new-device sign-in alerts, and email verification codes. Limitations include clunky permission setup, recurring account reconnections, repeated password entry, and some platform-specific privacy restrictions. Answer based on 45 reviews ## Who uses Hootsuite? Based on Capterra reviews from the past 2 years Talk to a software expert to get a free software list tailored to your business needs Company size Based on 165 reviews 100% 75% 50% 25% Smallbusiness Midsizebusinesses Enterprise Top job functions Based on 165 reviews Marketing 36% Marketing 36% Administrative 26% Creative & Design 10% Entrepreneurs/ Owners 7% Others 21% Top industries Based on 165 reviews Marketing and Advertising 32% Non-Profit Organization Management 20% Education Management 18% Retail 18% Other 12% ## Pros and Cons Comprehensive multi-platform scheduling 94% positive reviews out of 1880 Most users report social media management is simplified by managing multiple accounts, scheduling posts, and monitoring engagement from a single dashboard. Shir H. Social Media Manager, 11 - 50 employees. "Hootsuite made it easy for me to organize all of our social media accounts, the ability to schedule posts across multiple channels, and a comprehensive calendar view of all scheduled posts ensured that we were always fully coordinated." Frequent glitches and connectivity errors 80% negative reviews out of 304 Most users report bugs and issues such as posting failures, platform disconnections, slowdowns, and occasional crashes that disrupt workflow and require manual intervention. Joel R. Photographer, 1 employee. "It can be glitchy at times, it randomly disconnects and sometimes fails to posts but it happens very rarely." Unified marketing campaign management 94% positive reviews out of 319 Most reviewers find social media marketing effective due to integrated analytics, multi-platform scheduling, and tools that support brand consistency, audience engagement, and campaign tracking. Terry E. Digital Strategy Marketing Manager, 10,001+ employees. "I take great pleasure in being able to plan out and fine-tune customers' social media campaigns and provide them with raw data when they need it." Image posting limitations and frustrations 65% negative reviews out of 184 Some reviewers indicate post images are problematic due to strict size requirements, inability to upload multiple images, inconsistent formatting, and limited editing options across platforms. Centralized workflow efficiency gains 96% positive reviews out of 188 Most reviewers describe time saving as a major benefit, highlighting streamlined scheduling, centralized management, and automation that reduce repetitive tasks and free up hours for other responsibilities. Inaki C. Head of International Division, 51 - 200 employees. "It allows our team to do their work so much more efficiently, it saves us many hours of work and does a fantastic job at everything we want." High costs and restricted free tier 61% negative reviews out of 181 Some users say paid features are expensive, with frequent upsells, limited free options, and dissatisfaction with billing practices and value for money. ## Features AI summary Based on 6,068 Social Media Management reviews Capterra data shows that buyers of Social Media Management software rank the following features as their top priorities: - **Social Media Integration** (**55%** of reviewers rated this feature as critical) - **Post Scheduling** (**57%**) - **Automated Publishing** (**54%**) Hootsuite supports all three features that reviewers rate most highly: **Social Media Integration**, **Post Scheduling**, and **Automated Publishing**. Together, these capabilities help businesses manage multiple social channels in one place, plan content in advance, and publish posts consistently, allowing teams to save time and maintain a more organized social media workflow. Social Media Integration 4.5 (354) 72.88% of 354 reviewers that rated this feature as important or highly important Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Post Scheduling 4.6 (631) 66.24% of 631 reviewers that rated this feature as important or highly important With this capability, you can plan and schedule posts across multiple social platforms in advance, saving time and ensuring consistency. Reviewers appreciate the visual calendar, ease of use, and ability to adjust schedules, though some mention limits on free plans and occasional platform restrictions. Automated Publishing 4.5 (533) 61.35% of 533 reviewers that rated this feature as important or highly important Hootsuite offers automated publishing so you can set posts to go live at optimal times without manual effort. Users think this saves time, maintains a steady presence, and helps target audiences, though some report occasional reliability issues and wish for more seamless cross-platform automation. Content Management 4.4 (463) 55.51% of 463 reviewers that rated this feature as important or highly important It gives you tools to organize, schedule, and reuse content across platforms, helping you stay organized and efficient. Some reviewers find the content library, duplication, and integrations helpful, but a few note occasional confusion with the interface and limited support for certain content types. Multi-Account Management 4.5 (478) 60.25% of 478 reviewers that rated this feature as important or highly important This aspect lets you oversee many social media accounts from one dashboard, streamlining workflow and coordination. Reviewers indicate it simplifies posting, tracking, and analytics for multiple brands, though some mention account disconnections and limitations on free versions. Reporting/Analytics 4.3 (384) 57.29% of 384 reviewers that rated this feature as important or highly important Hootsuite provides analytics and reporting to track engagement, reach, and campaign success across platforms. Reviewers appreciate customizable reports, data-driven insights, and ease of use, though some mention deeper analytics require higher-tier plans and wish for more detailed comparisons. Hootsuite 141 features An @mention is a way to tag or notify a specific person about a message/post Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Continuous profile-based stream of news and activity Manage advertising space and its sales within your network or publication System alerts about the need to escalate an issue or request Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Manage the process of evaluating documents or requests submitted for approval Assign issues and tasks based on availability or required skills Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Hootsuite offers automated publishing so you can set posts to go live at optimal times without manual effort. Users think this saves time, maintains a steady presence, and helps target audiences, though some report occasional reliability issues and wish for more seamless cross-platform automation. Automatically create schedules based on business needs or employee availability and qualifications Track visitors'/audience's responses across web pages and other optimized content Compare key metrics for the business against prominent players in the industry Allows users to publish blogs on social site Monitor social media posts or web that mention a particular brand Track and manage schedules and meetings via an integrated calendar Notifications/alerts for upcoming events or tasks Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Track the performance of marketing campaigns across multiple channels. Organize and group data or items based on various criteria Communicate using direct chat or messages within the system Provides a channel for team members to share AI models, media files, communicate, and work together Leave comments and notes on documents for others to view Manage and track all internal and external communication conducted via calls, email, text, or chat Evaluating strengths and weaknesses of companies with the same target audience Track activity of your competitors Track and manage adherence to policies for any service, product, process, or supplier Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information The ability to create unique content Automated identification of relevant content for future sharing and reposting Centralized repository to store content and assets It gives you tools to organize, schedule, and reuse content across platforms, helping you stay organized and efficient. Some reviewers find the content library, duplication, and integrations helpful, but a few note occasional confusion with the interface and limited support for certain content types. Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads A collection of customer information such as contact details, demographics, previous interactions, etc. Initiate interactions with customers by proactively starting conversations or providing informational content Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Access previous interactions or concerns to maintain customer relationships Process of dividing customers into groups based on common characteristics Track customers' activities across social networks and maintain details about their demographics, preferences & more Provide online support for your customers through live chat or help desk functionality Add customized logos and colors to align with company branding Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Import and export data to and from software applications Protect sensitive data for digital privacy Graphical representation of data Assemble applications and processes by dragging over and arranging pre-built components Receive and/or send email notifications for urgent updates, requests, or other information Enables employees to promote their company by supplying them with materials, tools, and reward programs Electronic storage of staff/employee contact information and job status in a centralized repository Tools to improve and measure employee satisfaction and involvement Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service Public or private sharing of digital files such as documents, audio/video, images, and more Find & retrieve relevant data or documents Organize and edit a group of people's policy and members Store and manage images Collect data to measure/track the positive impact an organization, nonprofit, or program has on social, environmental, or other groups. Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion Monitor and collect information from social media based on specific keywords Track and monitor a specific set of keywords Tracking the status of previously identified performance measurements Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels Ability to chat online in real time Automate workflows and trigger campaigns based on customer actions Collection of images, videos and other digital content that can be used Access software remotely via mobile devices Notifications via mobile devices Observe and track the demand, usage, progress or quality of a system, product, or user This aspect lets you oversee many social media accounts from one dashboard, streamlining workflow and coordination. Reviewers indicate it simplifies posting, tracking, and analytics for multiple brands, though some mention account disconnections and limitations on free versions. Manage multiple campaigns in one system Allows for businesses to run a variety of different campaigns across different channels Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Collect information from multiple sources Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Integrate with more than one social media network Manage and support multiple languages A set of indicators that tracks the performance of networks, applications, systems, teams, etc. With this capability, you can plan and schedule posts across multiple social platforms in advance, saving time and ensuring consistency. Reviewers appreciate the visual calendar, ease of use, and ability to adjust schedules, though some mention limits on free plans and occasional platform restrictions. A repository of content that has been approved for sharing with current and prospective clients Predict future data based on historical data sets Reporting on how each user, task or process has advanced since its initiation Plan and coordinate all the resources, costs and time needed to execute assignments Control and schedule the publication of content across various channels Preview and make real-time changes in the web content Analyze and gain insights into data in real-time Engage in direct, instant messaging with customers, users, etc. Receive data and information in real time Active monitoring of systems, applications, or networks Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Receive system updates as soon as any changes are made Timed notification for any upcoming task, deadline, appointment, or activity Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Hootsuite provides analytics and reporting to track engagement, reach, and campaign success across platforms. Reviewers appreciate customizable reports, data-driven insights, and ease of use, though some mention deeper analytics require higher-tier plans and wish for more detailed comparisons. Monitor and manage customers' perceptions about a business, product, or service Planning and managing of resources and procedures to mitigate the impact of events and incidents Automatically monitor and receive alerts for any new online reviews Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Set & manage permission levels based on user roles and restrict access to only authorized individuals Search and filter data across systems to locate required information by entering keywords or certain criteria Categorize emotions expressed and identify if they are positive, negative or neutral Allow users to access multiple services after entering their login credentials once Create and manage advertising campaigns on social media networks Monitor social media sites for specific keywords Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. Track social media posts that reference a specific brand, business, name, etc. Market event via social media tools Allows businesses to share their videos on social media. Create and administer polls and surveys Gauge satisfaction and receive information for improvement and success Generate or append custom campaign parameters to URLs Attach digital tags to documents and assets for identification, search, or monitoring purposes Create, manage and track all task activities and progression Track the status and progress of tasks Create, save, and re-purpose templates for emails, forms, etc. Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks Profiles of users providing basic information Interact with data visualization elements, such as charts and graphs, to drill down into data Graphical representation of data or processes Collect and analyze traffic data about website visitors Track and analyze information regarding website visitors Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.3 (3,752) 4.3 Based on 3,752 reviews ## Pricing Value for money 4.1 (2767) Free Trial [View pricing plan details](https://www.capterra.com/p/121701/HootSuite/pricing/) Standard $99.00 Per User,Per Month It includes: - Up to 10 social accounts - Unlimited post scheduling - Best time to post recommendations - AI assistant with image and caption generator - Canva and Adobe Express templates - One inbox for all social accounts - DM automations - Search the past 7 days for brand and competitor mentions - Analyze brand and competitor sentiment - Benchmark against 5 competitors - Assign DMs to teammates Advanced $249.00 Per User,Per Month It includes: - Unlimited social accounts - Customizable analytics reports and templates - Saved message replies and auto-responses - Team approval workflows - Bulk schedule up to 350 posts at once - Auto-route and tag messages - Benchmark against 20 competitors - Export, email, and schedule reports - Inbox reporting and analytics - Search the past 30 days for brand and competitor mentions - Outbound post tagging and reporting - Custom user access permissions Enterprise Custom Quote Available It includes: - Up to 5+ Users - Approval workflow and asset management - Content library - Automated engagement tools - Single sign-on (SSO) - Unlimited ad spend - Free Hootsuite Academy training - 50+ Social accounts Value for money 4.1 (2,767) 4.1 Based on 2,767 reviews ## Integrations [ Google Drive](https://www.capterra.com/p/161425/Drive/)[ Slack](https://www.capterra.com/p/135003/Slack/)[ Trello](https://www.capterra.com/p/211559/Trello/)[ Dropbox](https://www.capterra.com/p/143068/Dropbox-Business/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Basecamp](https://www.capterra.com/p/56808/Basecamp/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.2 (2435) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.2 (2,435) 4.2 Based on 2,435 reviews ## User reviews Overall rating 4.4 Based on 3,800 reviews Filter by rating 5(1989) 4(1354) 3(371) 2(49) 1(37) Mentioned topic Sorted by most recent TK Tim K. Founder Human Resources ### "Social management tool that works great." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 17, 2026 In our role as marketers amongst a variety of other hats, Hootsuite is a practical tool for maintaining organization and consistency of our content. The lack of customization options and cost are disadvantages, but it's allowed us to stay present without us getting super-complicated. The analytics in particular provide insights that would not be gained without having a service like this, so it's worth using for the time being. Pros Hootsuite has been awesome for posting in many places at once without having to log out and in for each one. The analytics are very useful in determining engagement figures and the ability to handle the content directly is a major advantage. Good for a little group like us where time is limited and we want to be consistent online. The process of setting up their account seemed simple, even if I wasn't in marketing. Cons The cost is too high for a small business relative to other options. Also I want something a bit easier to customize content per platform without having to constantly rework it. Support appears responsive, but slow with issue resolution. Video editing capabilities are quite limited and this can be frustrating as we do a lot of visual storytelling. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CL Charles-Stephen L. CYM Media Generalist Media Production ### "Multi-platform management" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 7, 2026 Pros Hootsuite lets me keep track of my posts on several platforms without having to switch apps all the time Cons sometimes scheduling content needs a few checks before publishing. I already had to fix some details after planning. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. FG Farrah G. Associate Vice President for Student Affairs Education Management ### "Still hooting for Hootsuite" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 2.0 2.0 Likelihood to Recommend 9/10 July 3, 2026 We are still enjoying Hootsuite and the various features available. We're able to afford the costs while we have extramural funding, but will need to consider continuing once our grant funding ends. Pros One obvious improvement over the years is the ability to schedule social media posts across multiple platforms. This has made a significant difference in efficiency for our team, especially when it comes to collaborative projects. Cons We've experienced some challenges with customer support. In one case, the account was locked due to one user's inadvertent actions and it took longer than expected to get customer service to assist us with getting back to full operation. Alternatives considered [SocialPilot](https://www.capterra.com/p/144332/SocialPilot/) [Buffer](https://www.capterra.com/p/143492/Buffer/) [Later Social](https://www.capterra.com/p/152254/Later/) Reasons for choosing Hootsuite We were using Hootsuite before they canceled the free plan so our team was already familiar with the platform and features. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Crystal A. Founder Writing and Editing ### "Use Hootsuite to Help Your Business Grow " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 June 29, 2026 I enjoy using it because it allows me to save time, especially when posting social media. It is a great application to use as a business owner. Pros I enjoy using it because it allows me to post on all of my social media at one time. This is helpful for me as a business owner. Cons I don’t like the monthly cost of the application, however I need it for work so I pay for it as needed. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JF Jill F. Assistant Project Manager Construction ### "Comfortable operation, at a very affordable price." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 28, 2026 I plan all my social media posts with Hootsuite and can easily rearrange them in the calendar using drag and drop. I can also save important dates in advance so they don't get lost and then write the posts later. I also really like the ticketing system and the resulting team collaboration. Pros Planning content for different channels is straightforward and works perfectly. The sharing function is especially helpful when collaborating with colleagues. I switched to Hootsuite from another tool due to a job change and found my way around immediately. Cons From a marketing perspective, it could be a bit more colourful. For someone who has never worked with these kind of tools before, it might be too complex and confusing. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NJ Natalie J. Business Relations Manager Food & Beverages ### "Growing on me." 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 June 13, 2026 Overall a great platform to be able to plan and schedule out my social media strategy. Would recommend. Pros Scheduling posts is the best feature of hoot suite. I use it to plan out far ahead and it frees up my time for other projects. Cons I remember the free version having way more features than it does now. Unfortunately it still feels like I am being forced to pay for features that should be basic. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DM Demi M. Community Manager Computer Games ### "Good for creating and tracking your content strategy" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 3, 2026 I really enjoy it, Hootsuite allows me to see what’s going on with my campaign strategy and take action quickly if something deviates from my vision. Pros What I like about Hootsuite is the ease of use of the whole platform. It’s the first web tool for planning posts and analyzing insights that I have used, right after Canva. I use it almost every day because I really enjoy it, and I can create powerful workflows and automate some tasks. Cons With Hootsuite, LinkedIn doesn’t allow you to schedule PDF uploads, which is a shame. Also they dosn't anymore giving trial. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LT Layla T. Content Creator Writing and Editing ### "Strong Account Management Tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 April 23, 2026 Pros Great tool for managing social media accounts all in one place, as well as scheduling posts across platforms. Cons Small learning curve to integrate platforms, but once integrated is a highly useful tool for account management. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DD Denise D. Web Consultant Internet ### "The best content strategist tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 1, 2026 I really like everything about Hootsuite. They not giving free version anymore but the premium has so many features and insights. It's an incredible platform. Pros Hootsuite is simply the best social media scheduling tool on the web. The platform allows you to analyze SO many different metrics for your content strategy. Cons I am able to connect all my social media accounts and schedule posts in advance. This could be basics but it's all about Hootsuite doing more. I can track engagement, monitor mentions, run analytics reports and manage multiple accounts. Switched from [Canva](https://www.capterra.com/p/168956/Canva/) Canva only allows few options of schedule Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JV Jesus V. Senior Software Engineer Information Technology and Services ### "Great app for social media" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 23, 2026 it has been great to use it, the experience, the innovation, the number of tools they provide us as users is great Pros I continue using this for social management and publish any company advertisement, it is a great way to reach all the target customers Cons no cons, it is great that you have access to AI tools since the standard license, which helps a lot on manage ideas Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. 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