# Top 10 Hootsuite Alternatives of 2026 | Capterra

> Explore the best Hootsuite alternatives offering unique features, ease of use, and pricing designed for your needs in 2026.

Source: https://www.capterra.com/p/121701/HootSuite/alternatives

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Top 10 Hootsuite Alternatives 2025

Last updated on June 11, 2025

Written by [Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/)

Writer

Edited by [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/)

Editor

Alternatives for Hootsuite

[4.4 (3796)](#reviews)

User rating:[

4.4

](#reviews)

Based on (3,796) reviews

**Social media management and marketing done in a jiffy:** [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) has bagged the top rank in our [2025 Capterra Shortlist for Social Media Marketing](https://www.capterra.com/social-media-marketing-software/shortlist/) and the [2024 Capterra Shortlist for Social Media Management](https://www.capterra.com/social-media-management-software/shortlist/) software. It can manage your social media presence across multiple networks and offers AI content creation, content scheduling, and analytics to help create and publish content and analyze its social media performance. Additionally, it helps monitor social media conversations, quickly respond to customer inquiries, and schedule consistent content across multiple platforms, ensuring effective brand management.

**Why switch?** While Hootsuite is a top-rated and popular platform, those looking for alternatives may want a tool that aligns more closely with their specialized social media and brand management needs or cost preferences.

**Read on for:** Top 10 Hootsuite alternatives to help you find the perfect tool.

### How we picked the software on this list

We referenced thousands of verified user reviews on our website, evaluated internet search trends, and independently researched vendor websites to identify top Hootsuite competitors and areas where each excels.

[Publer](https://www.capterra.com/p/177145/Publer/)[4.8 (915)](https://www.capterra.com/p/177145/Publer/reviews/)

Best rated

Best rated

[View Profile](https://www.capterra.com/p/177145/Publer/)

Starting Price:

$5 flat rate, per month

Free Trial

Free Version

Why we picked it

Publer is the best-rated Hootsuite alternative for its cost-effective prices. It’s simple and easy to use, helps with carousel posting, and integrates with Google My Business to boost visibility and grab eyeballs.

On the other hand, Hootsuite is more suitable for larger corporations as it offers more advanced analytics tools like competitor benchmarking and advanced analytics dashboards.

Pros & Cons

Plan and schedule posts in advance across multiple platforms

Upload and schedule multiple posts at once to save time

Use the mobile app to manage social media posts on the move

PS

Pittaya S

Social MasterOnline Media, Self-employedUsed the software for: Less than 6 months.

“Overall, Publer is a very useful tool for managing social media posts. The ability to schedule and automate posts is excellent.“

October 16, 2024

Can be expensive, especially for multiple social media accounts and higher tiers

User interface can be confusing

Occasional lags when loading detailed analytics can slow you down

Rubén Y

CEOEntertainment, Self-employedUsed the software for: 1-2 years.

“The only downside I see with Publer is the pricing and some limitations in the options for Instagram.“

February 17, 2024

Features

Multi-account management

4.3

Performance metrics

3.8

Campaign management

3.2

Jon B

Executive DirectorNon-Profit Organization Management, Self-employedUsed the software for: Less than 6 months.

“Publer all around is the total package. From analytics to feasibility to posting through numerous platforms. Then it has additional integrations. It has been a wonderful product to find and has the ability to save me fatigue of posting constantly.“

January 17, 2024

Lexi B

Digital Marketing ConsultantMarketing and Advertising, Self-employedUsed the software for: 6-12 months.

“I manage several social media accounts for my small business and this helps to synchronize those efforts, as well as giving a great overview via the content calendar.“

April 14, 2023

Pricing

Unlike Hootsuite, Publer offers a free plan for one user and workspace, supports link in bio, and allows you to schedule up to 10 posts per account. It also has three pricing plans, starting at $4 per month, billed annually, which makes it an affordable option compared to Hootsuite, which has prices starting from $99 per month, billed monthly. Publer also offers a 7-day trial of its Professional plan and a 14-day trial of its Business plan. Hootsuite, on the contrary, offers a 30-day free trial, allowing you to test the software's features and functionality and assess its suitability for your needs.

[Learn more about Publer](https://www.capterra.com/p/177145/Publer/)

* * *

[Loomly](https://www.capterra.com/p/166498/Loomly/)[4.7 (509)](https://www.capterra.com/p/166498/Loomly/reviews/)

Best for social media integration

Best for social media integration

[View Profile](https://www.capterra.com/p/166498/Loomly/)

Starting Price:

$42 flat rate, per month

Free Trial

Free Version

Why we picked it

Loomly's allows you to connect your accounts across Facebook, Instagram, Twitter, and LinkedIn, so you can schedule and manage content for all social media channels within a single platform. You can create posts, manage comments, and analyze performance data through a unified interface. Loomly is a good alternative to Hootsuite for its pricing, enhanced customer service, and the automatic suggested topics and trends.

Hootsuite also offers similar functionality, allowing you to post, schedule, analyze, and engage across widely-used social networks from within the Hootsuite platform. Users often switch to Hootsuite as they find the user interface more intuitive for managing posts and prefer its comprehensive calendar view that provides a visual representation of your scheduled social media posts.

Pros & Cons

Manage multiple social media accounts from a single dashboard

Integrates with major social media platforms such as Facebook, Instagram, and Twitter

Offers detailed insights into post performance and engagement metrics

SA

Sara A

Social Media ManagerFood & Beverages, 1,001 - 5,000 employeesUsed the software for: 1-2 years.

“Preparing posts, setting a publishing plan, and implementing it is done with high efficiency. Scheduling is agreed upon and assigned with ease.“

August 2, 2024

Doesn’t support direct posting to Instagram, requiring manual posting or third-party services

User interface can be a bit difficult to navigate for less tech-savvy users

The pricing can be steep, especially for small businesses

SD

Stephanie D

Social Media ManageAutomotive, 51 - 200 employeesUsed the software for: 6-12 months.

“The interface can be a bit clunky sometimes, and occasionally it doesn't load very well for me.“

November 20, 2023

Features

Social media integration

4.7

Content management

4.1

Calendar management

4.0

Jeb B

Project ManagerPublishing, 2 - 10 employeesUsed the software for: Less than 6 months.

“Overall Loomly was great to use, it was easy to schedule, post and respond to comments. I really liked that I could schedule unlimited number of posts in the basic plan.“

August 27, 2024

AB

Angela B

Brand and Content ManagerMarketing and Advertising, Self-employedUsed the software for: Less than 6 months.

“A big pro is the multiple calender that you can have available in your plan, being able to have clients that have one or two social accounts will end up costing you less as you only need what they need.“

February 25, 2024

Pricing

The pricing for Lommly starts at $32 per seat, per month and goes up to $277 per month, when billed annually. The software offers a free trial period of 15 days, allowing you to explore features before committing to a purchase. Hootsuite, on the other hand, offers a per month pricing plan starting at $99 per month. It also has a 30-day free trial period. Both tools do not have free versions.

[Learn more about Loomly](https://www.capterra.com/p/166498/Loomly/)

* * *

[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.7 (3419)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

Best for post scheduling

Best for post scheduling

[View Profile](https://www.capterra.com/p/159351/Zoho-Social/)

Starting Price:

$15 flat rate, per month

Free Trial

Free Version

Why we picked it

Zoho Social is best-rated for its post scheduling feature, which allows you to schedule your posts in bulk, gauge the best time to post, repeat posts, and more. It offers a SmartQ feature that analyzes your previous posting activities to come up with available time slots that can increase your engagement. Users find Zoho Social an affordable alternative to Hootsuite, especially with a free plan for budget-conscious users. 

Compared to Zoho, Hootsuite excels in areas such as customer support, offering multiple channels including phone and video tutorials. Hootsuite is also liked for its ability to manage Facebook and LinkedIn ads. Similar to Zoho Social, Hootsuite features a social media post scheduler that allows you to schedule, autoschedule, view, and edit pending posts.

Pros & Cons

Manage multiple social media accounts from a single dashboard

Supports comprehensive social media marketing efforts, including campaign management

Offers reporting tools to measure and analyze social media performance

CS

Christina S

Area Director of SalesHospitality, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“There are incredible analytics that provides us with insightful reports about our social media audience helping us understand how to engage them.“

October 17, 2024

Has limited integration options with other platforms and software

Scheduling options for social media posts can be limited for some users

Mobile app lacks adequate functionality compared to its desktop version or competing apps, potentially limiting its usefulness for managing social media on the go

HM

Hajira M

Digital marketingGraphic Design, Self-employedUsed the software for: I used a free trial.

“The interface and functionality may take some time to get accustomed to, particularly for individuals with limited experience in social media management or those transitioning from other tools.“

July 2, 2023

Features

Keyword filtering

4.4

Dashboard

4.3

Social media integration

4.3

Nikita V

Marketing Manager CRMMachinery, 11 - 50 employeesUsed the software for: More than 2 years.

“It is easy to separate brands, and manage lead capture for each salesperson. All integrations into existing social medias are in Zoho Social at a glance, features are on the same level as of other social tool providers.“

July 23, 2024

MF

Muhammad F

SafetyCivil Engineering, 51 - 200 employeesUsed the software for: Less than 6 months.

“The standout feature for Zoho Social is creating a dashboard that is easy to navigate and use on a daily basis.“

September 27, 2024

Pricing

Zoho Social offers different modules for businesses and agencies with multiple pricing plans for each. It starts at $10 per month (billed annually) offers a free plan, and offers a 15-day free trial. Hootsuite, on the other hand, starts at $99 per month (billed monthly) and offers a 30-day free trial.

[Learn more about Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)

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[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.3 (2922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

Best for content management

Best for content management

[View Profile](https://www.capterra.com/p/31898/Constant-Contact/)

Starting Price:

$12 usage based, per month

Free Trial

Free Version

Why we picked it

Reviewers say Constant Contact is the best for content management. It has a drag-and-drop email editor for creating visually appealing emails, a library of pre-designed templates, and an AI content generator to write email copies and social media posts. Users find Constant Contact more affordable than Hootsuite, which allows them to focus their budget on other marketing activities. 

Hootsuite also offers content management capabilities, allowing you to create content campaigns, manage them, and analyze their performance. It also offers a content library for saving images, videos, and documents. While Hootsuite may be a bit pricier than Constant Contact, users often switch to this platform to streamline their social media management processes.

Pros & Cons

Offers a user-friendly interface that is easy to navigate

Provides tools for creating, managing, and promoting events

Has a library of ready-to-use email templates

SC

Susan C

Program DirectorNon-Profit Organization Management, Self-employedUsed the software for: More than 2 years.

“Also, the flexibility, ease of use, the many templates, not just email marketing, but surveys, event registration and management, ability to test your message before it is sent, and what you get for the price is also attractive.“

December 23, 2024

Limited options for customizing email templates to fit specific branding needs

May lack advanced email automation features

Limited tools for tracking email performance metrics

MW

Madeleine W

Web DesignerMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years.

“The email builder looks dated and doesn't give many layout options. Some customizations have to be done manually with knowledge of HTML.“

March 25, 2024

Features

Email management

4.7

Lead management

4.6

Social promotion

4.5

SA

Sandra A

Client Development ManagerSecurity and Investigations, 51 - 200 employeesUsed the software for: More than 2 years.

“I liked that I was able to send bulk emails with the program and that data was organized in a logical format.“

August 17, 2023

BL

Brittney L

Client Services Coordinator Real Estate, 2 - 10 employeesUsed the software for: 6-12 months.

“I like how you can attach links and track who opens the email vs who clicks to view the link. It generates a queue so I can go and reach out to those who look like they might be interested.“

October 26, 2023

Pricing

Constant Contact offers three pricing tiers starting at $12 per month (billed monthly) for the Lite version. Compared to Constant Contact, Hootsuite is a pricier option, starting at $99 per month (billed monthly). Both tools don’t offer a free plan but come with 30-day free trials.

[Learn more about Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

* * *

[4.5 (6228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Best for automated publishing

Best for automated publishing

Starting Price:

$15 per user, per month

Free Trial

Free Version

Why we picked it

HubSpot Marketing Hub is the top Hootsuite alternative for automated publishing. This feature allows you to automatically schedule and publish content across various marketing channels, including social media platforms and blogs. What this means is that you save time while also ensuring consistent content distribution across your platforms. Generally, HubSpot Marketing Hub offers more comprehensive and integrated analytics tools than Hootsuite. 

Hootsuite also offers an autoschedule feature, letting you automatically schedule posts at optimal times based on your settings and previously scheduled content. You can also bulk upload content with this tool. Compared to HubSpot, Hootsuite offers a better price point and better social media management features, such as scheduling and social listening.

Pros & Cons

Comprehensive suite of marketing tools, including email marketing and social media management in a single platform

Intuitive and easy-to-navigate platform for marketing tasks

Compatible with various third-party apps and tools

AM

Ar-jay Angelo M

System AdminstratorFood Production, 51 - 200 employeesUsed the software for: Less than 6 months.

“I liked the intuitive interface, seamless CRM integration, and automation features. It streamlines marketing tasks and provides valuable insights with detailed analytics.“

September 17, 2024

Interface can be overwhelming and difficult to navigate, especially for new users

Some features and updates may feel outdated

Costly pricing and the free version offers limited features

MT

Mary T

DirectorFinancial Services, 2 - 10 employeesUsed the software for: More than 2 years.

“One drawback is the cost, especially for small businesses or startups. As you scale up, the pricing for advanced features in higher tiers can be prohibitive.“

November 19, 2024

Features

Spam blocker

4.4

Dashboard

4.4

Customizable forms

4.3

JG

Jamie G

Account ManagerStaffing and Recruiting, 11 - 50 employeesUsed the software for: 1-2 years.

“Its all-in-one platform makes it easy to manage everything from email campaigns to SEO, landing pages, and social media, with a strong focus on automation.“

October 18, 2024

Daniela G

Founder and DirectorReal Estate, Self-employedUsed the software for: 1-2 years.

“I love the flexibility it offers in customising some fields, including in the free version. It is a great way to start using and testing it before engaging in a more advanced use.“

December 16, 2024

Pricing

The pricing for HubSpot Marketing Hub starts at $15 per seat, per month (billed annually) for individuals and small teams and goes up to $3,600 per month for enterprises (for 10,000 marketing contacts). It also offers a free plan for up to two users and a 14-day free trial. Hootsuite, on the other hand, offers more straightforward but expensive pricing, with plans starting at $99 per month (billed monthly) but a longer 30-day free trial.

[Learn more about HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

* * *

[Oktopost](https://www.capterra.com/p/247569/Oktopost/)[4.5 (110)](https://www.capterra.com/p/247569/Oktopost/reviews/)

Best for calendar management

Best for calendar management

[View Profile](https://www.capterra.com/p/247569/Oktopost/)

Starting Price:

Contact Vendor

Free Trial

Free Version

Why we picked it

Oktopost is well-regarded for its calendar management features that let you visually plan, schedule, and organize social media posts within a dedicated calendar interface. You can drag-and-drop posts in the calendar to adjust your schedule and fill content gaps. Users find the calendar layout to be extremely clear, with color-coded campaigns making it easy to plan and see scheduled posts. Compared to Hootsuite, Oktopost is a more affordable option. 

Similarly, Hootsuite’s calendar feature allows you to manage and schedule social media content. The calendar shows all your scheduled posts and all the content you’ve published over the last year. You can edit, reschedule, or delete existing scheduled content, access your drafts, and more. In addition, you can use filters to see content by social account, post status, and scheduled drafts. According to users, the calendar feature helps edit content and get it reviewed by other team members, saving time.

Pros & Cons

Offers an easy-to-use, intuitive interface that simplifies social media management

Provides valuable insights into the performance of posts across various platforms

Connects to popular social media accounts such as Facebook, Twitter, LinkedIn, and Instagram

Dan H

Director of Digital MarketingCivil Engineering, 5,001 - 10,000 employeesUsed the software for: 6-12 months.

“Simple to integrate various social media platforms (LinkedIn, Twitter, IG, Facebook).“

January 12, 2023

Initial learning curve can be steep for some users

Notification settings could be improved, ensuring that users receive timely and relevant notifications

The dashboard can be a bit confusing, making it difficult to manage post icons

ST

Shlomit T

Director of Brand Strategy Printing, 1,001 - 5,000 employeesUsed the software for: 6-12 months.

“The report is not 100% accurate.Some of the option wich are available via Native Posting is not available via OKT such as the post image in not clickable.“

February 20, 2023

Features

Post scheduling

4.6

Reporting and analytics

3.8

NK

Niki K

Global Social Media ManagerInformation Technology and Services, 1,001 - 5,000 employeesUsed the software for: 6-12 months.

“The scheduling tools are great and I love the new AI feature which helps us diversify our content with one click of a button.“

April 6, 2023

ER

Elodie R

Head of Social MediaInformation Technology and Services, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“Thanks to Oktopost, we can target all our posts on Linkedin since we find the same targeting features by geography, language, etc.“

August 31, 2023

Pricing

Oktopost doesn’t publicly disclose its pricing, so you’ll need to contact their sales team to get a personalized quote. Oppositely, Hootsuite’s pricing starts at $99 per month and it offers a free 30-day trial.

[Learn more about Oktopost](https://www.capterra.com/p/247569/Oktopost/)

* * *

[Agorapulse](https://www.capterra.com/p/123971/Agorapulse/)[4.6 (713)](https://www.capterra.com/p/123971/Agorapulse/reviews/)

Best free alternative

Best free alternative

[View Profile](https://www.capterra.com/p/123971/Agorapulse/)

Starting Price:

$69 per user, per month

Free Trial

Free Version

Why we picked it

Agorapulse is the best free alternative to Hootsuite as it offers a free plan with up to three social profiles, one seat, support for up to 10 scheduled posts, and 100 synced inbox items. It also includes a mobile app for Android and iOS users, allowing them to manage their tasks on the go. Users appreciate Agorapulse for its ease of use and better customer support, and they also highlight that the software has a modern design and an intuitive interface, which makes it easy to navigate and use.

While Hootsuite doesn’t have a free plan, it does offer a free 30-day trial, allowing you to test and experiment with the features. On the other hand, Hootsuite has a better mobile version and more robust reporting tools compared to Agorapulse.

Pros & Cons

Centralizes messages and comments from various social media platforms for efficient management

Responsive and helpful support team

Helps users manage interactions and engagement with social media followers

VA

Vasyl A

CEOMarketing and Advertising, 11 - 50 employeesUsed the software for: 6-12 months.

“Agorapulse is a comprehensive social media management tool that allows scheduling, monitoring and engagement in multiple social media platforms in one place.“

January 14, 2023

Pricing can be a bit steep for some users

Managing comments from promoted posts can be difficult, slowing down response times, and ultimately impacting the overall effectiveness of social media advertising campaigns

Mobile app is less user-friendly and frequent bugs may cause dissatisfaction among users

KB

Karolina B

Social Media & Digital CoordinatorRetail, 10,001+ employeesUsed the software for: 6-12 months.

“My only complaint about AgoraPulse is that the interface can be a bit confusing at times. It takes some time to get used to all the features and it can be a bit overwhelming for those who are not tech savvy.“

January 18, 2023

Features

Multi-account management

4.1

Reporting and analytics

4.0

Post scheduling

3.9

jo

john o

Data AnalystInformation Services, 11 - 50 employeesUsed the software for: I used a free trial.

“AgoraPulse has made the management and analysis of my social accounts very easy and fast because i can do them from one platform.“

February 1, 2023

AK

Aubrey K

Inbound Marketing AssistantMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years.

“Through Agorapluse we are able to efficiently and conveniently manage various clients' social media accounts.“

April 12, 2023

Pricing

Agorapulse starts at $79 per user, per month (billed annually) and goes up to $149 per user, per month (billed annually). It also has a custom plan for users requiring bespoke solutions plus a free plan and a free 30-day trial. On the other hand, Hootsuite’s pricing starts at $99 per month, billed monthly and also offers a free 30-day trial.

[Learn more about Agorapulse](https://www.capterra.com/p/123971/Agorapulse/)

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[Buffer](https://www.capterra.com/p/143492/Buffer/)[4.5 (1491)](https://www.capterra.com/p/143492/Buffer/reviews/)

Best value for money

Best value for money

[View Profile](https://www.capterra.com/p/143492/Buffer/)

Starting Price:

$6 usage based, per month

Free Trial

Free Version

Why we picked it

Analysis of our review bank reveals that Buffer is a good alternative to Hootsuite primarily due to its lower cost and ease of use. Buffer's free plan is also highlighted as being more generous, allowing users to schedule more posts compared to Hootsuite's limited free plan. Additionally, it has a user-friendly interface which simplifies the social media management process for users of all levels of experience.

Compared to Buffer, users appreciate Hootsuite for its advanced features such as detailed reporting, analytics, and social listening capabilities. The software is also noted for being a comprehensive platform that offers a wide range of features such as content scheduling, social monitoring, and team collaboration. Combined, these support the social media needs of larger organizations and offer better functionality for managing multiple social media accounts.

Pros & Cons

Offers a calendar view to plan and visualize scheduled posts

Allows multiple team members to access and manage social media accounts

Includes AI features for idea generation and content repurposing for generating and improving social media posts

Betty O

Communications managerMarketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months.

“The platform offers a seamless and efficient way to schedule and post content across various social media channels, including Twitter, Facebook, LinkedIn, and Instagram.“

July 31, 2024

Occasional issues with posts scheduling can disrupt content schedules

May lack some advanced features such as native content creation tools and certain integrations

Customer support can be slow to respond, impacting user satisfaction and productivity

BL

Brittney L

Client Services CoordinatorReal Estate, 2 - 10 employeesUsed the software for: 1-2 years.

“Occasionally, there is an issue connecting to Facebook and the scheduled post is not posted.“

October 26, 2023

Features

Post scheduling

4.3

Calendar management

4.2

Automated publishing

4.1

Sharem S

Virtual AssistantWriting and Editing, Self-employedUsed the software for: Less than 6 months.

“What I like the most about Buffer is the Scheduling of your content. It gives you more time to do other task once you are done scheduling them. It is easy to setup and navigate and hassle free.“

January 14, 2023

JR

Joseph R

Marketing DirectorBuilding Materials, 51 - 200 employeesUsed the software for: More than 2 years.

“I love that Buffer allows me to plan my social media posts in advance to easily move them around. Compared to cancelling a post and re-writing it, it definitely save time. Moreover, Buffer is reliable and posts as scheduled with no-hassles or fear of losing work.“

January 10, 2023

Pricing

Buffer has a free plan and paid plans start at as low as $5 per month, billed annually or $6 per month when billed monthly and a free 14-day trial. Hootsuite, on the other hand, offers three pricing plans—Professional, Team, and Enterprise. The Professional plan, which is the basic plan, is much more expensive at $99 per month, billed monthly. Hootsuite doesn’t have a free version, but comes with a 30-day free trial.

[Learn more about Buffer](https://www.capterra.com/p/143492/Buffer/)

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[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.4 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

Best ease of use

Best ease of use

[View Profile](https://www.capterra.com/p/121447/Sprout-Social/)

Starting Price:

$199 per user, per month

Free Trial

Free Version

Why we picked it

Software reviewers on our website value Sprout Social for its ease of use. It offers an intuitive interface with a simple menu and easy-to-read graphs that make it easy to navigate and understand your social media data. 

Hootsuite also has an interactive user interface which enables users to easily navigate between different dashboards and features. While it has evolved to become more practical and simpler than before, it may seem a bit overwhelming with a steep learning curve for some users.

Pros & Cons

Offers high-quality, user-friendly templates for various social media post types, making content creation more efficient and visually appealing

Offers role-based permissions, allowing for tailored access to social media accounts and data

Provides prompt and helpful assistance to users through various channels such as live chat and email

Cristina M

Chief Marketing OfficerRetail, 10,001+ employeesUsed the software for: 1-2 years.

“All the tools it has are very useful, the customer service is good and it doesn't take long to respond, it's something remarkable since other similar platforms have very slow customer service.“

January 28, 2023

Some features, such as scheduling optimization may require manual adjustments to ensure they align perfectly with your brand voice and specific campaign goals

Sprout Social's pricing can be considered expensive, especially for teams with multiple users

The user interface can be difficult to navigate and there can be inconsistencies between the web and mobile versions

BI

Beverly I

HR OfficerConsumer Goods, 51 - 200 employeesUsed the software for: 6-12 months.

“If there is a thing that can be improved using Sprout, it is the app because most of the time, we experience down times.“

July 26, 2023

Features

Reporting and analytics

4.4

Performance metrics

4.0

Post scheduling

3.9

im

ibrahim m

accountantAccounting, 11 - 50 employeesUsed the software for: More than 2 years.

“Automated scheduling has helped me save time and effort and ensure that my content reaches my target audience at the right time.“

December 4, 2023

Delphina S

Marketing freelancerEntertainment, Self-employedUsed the software for: 6-12 months.

“I enjoyed the multi account management, automatic scheduling and the analytical tools.. especially the competitive analysis.“

February 26, 2023

Pricing

Sprout Social offers four pricing plans, starting at $199 per user, per month (billed annually) or $249 per user, per month (billed monthly) with a free 30-day trial. In comparison, the pricing for Hootsuite begins at $99 per month (billed monthly), making it a cost-effective option as compared to the former. Hootsuite also offers a free trial of 30 days of its paid plans.

[Learn more about Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)

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[Later Social](https://www.capterra.com/p/152254/Later/)[4.4 (398)](https://www.capterra.com/p/152254/Later/reviews/)

Best customer support

Best customer support

[View Profile](https://www.capterra.com/p/152254/Later/)

Starting Price:

Contact Vendor

Free Trial

Free Version

Why we picked it

Later, a top-rated social media management platform, is highly valued for its top-notch customer support. It offers several support options, including a 24/7 accessible help center, self-service guides, support tickets, and Later chatbots. The software is also praised for its hashtag feature that helps you find relevant hashtags for your Instagram posts and LinkedIn bio functionality that lets you create a professional bio that showcases your skills, experience, and career goals.

Hootsuite also offers multiple support options for users, including a help center, live chat, and phone assistance. Compared to Later, it has more analytical capabilities and features, making it suitable for users needing extensive social media management tools.

Pros & Cons

Provides a visual layout to easily see and manage scheduled posts

Includes tools such as image editing and hashtag suggestions to enhance social media content

Allows for the scheduling and managing social media posts from a mobile device

SC

Samantha C

OwnerCosmetics, 2 - 10 employeesUsed the software for: 1-2 years.

“Later makes it easy to organize our content and publish it to our social media platforms in advance.“

December 14, 2023

Managing multiple social accounts can be expensive for some users

Does not support high-quality (4K) video uploads and the 59-second video limit can be restrictive for content creators

Icons and buttons are very small, making it difficult to navigate the platform effectively

VD

Valentina D

ownerVeterinary, 2 - 10 employeesUsed the software for: Less than 6 months.

“The 59-second video limit is restrictive for content creators like myself. It forces me to post some videos directly.“

July 30, 2024

Features

Automated publishing

3.9

Content management

3.8

Post scheduling

3.5

Ali Andreina A

Community ManagerReal Estate, 11 - 50 employeesUsed the software for: 1-2 years.

“I really like Later because I can create, schedule and publish content for all my clients' social networks.“

May 8, 2024

MT

Monika T

Receptionist Consumer Services, 11 - 50 employeesUsed the software for: 1-2 years.

“So easy to use even for people not familiar with post scheduling, multiple platform posting and content localized features, and amazing!“

January 6, 2023

Pricing

Later offers different pricing plans for social media management and influencer marketing users: social media management pricing starts at $16.67 per month, billed annually. It also offers a free trial of 14 days on all its plans. Hootsuite, on the contrary, has a simple pricing structure, with prices starting at $99 per month (billed monthly) and offers a longer, 30-day free trial of its paid plans.

[Learn more about Later Social](https://www.capterra.com/p/152254/Later/)

* * *

## Top Hootsuite alternatives at a glance

Vendor

User Rating

Starting Price

[Publer](https://www.capterra.com/p/177145/Publer/)[4.8 (915)](https://www.capterra.com/p/177145/Publer/reviews/)

$5.00

flat rate, per month

[Loomly](https://www.capterra.com/p/166498/Loomly/)[4.7 (509)](https://www.capterra.com/p/166498/Loomly/reviews/)

$42.00

flat rate, per month

[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.7 (3419)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

$15.00

flat rate, per month

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.3 (2922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$12.00

usage based, per month

[4.5 (6228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$15.00

per user, per month

[Oktopost](https://www.capterra.com/p/247569/Oktopost/)[4.5 (110)](https://www.capterra.com/p/247569/Oktopost/reviews/)

Not provided by vendor

[Agorapulse](https://www.capterra.com/p/123971/Agorapulse/)[4.6 (713)](https://www.capterra.com/p/123971/Agorapulse/reviews/)

$69.00

per user, per month

[Buffer](https://www.capterra.com/p/143492/Buffer/)[4.5 (1491)](https://www.capterra.com/p/143492/Buffer/reviews/)

$6.00

usage based, per month

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.4 (606)](https://www.capterra.com/p/121447/Sprout-Social/reviews/)

$199.00

per user, per month

[Later Social](https://www.capterra.com/p/152254/Later/)[4.4 (398)](https://www.capterra.com/p/152254/Later/reviews/)

$25.00

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## Our methodology

Our independent and objective research is based on market demand signals along with an analysis of our proprietary data, including product information and verified user ratings and reviews, as of January 2025.  

**To be eligible, products had to meet at least one of the following criteria:**

-   Demonstrate popular demand as a Hootsuite alternative based on online search trends explicitly comparing the two systems. 
-   Appear as one of the most frequently mentioned products in Capterra reviews in relation to Hootsuite, either as a competitor they also considered in their software search or as an alternative they switched to. 
-   Be one of the highest-rated Hootsuite competitors. 

**The selected products also met these requirements:**

-   Must have at least 20 published reviews in the past 2 years as of the analysis period. 
-   Demonstrate U.S. market presence based on factors such as the availability of U.S.-based reviews and product website research. 
-   In certain cases, depending on the product we’re considering alternatives for, we may expand our selection criteria based on our market insights to ensure we’re providing the best options for buyers.
    

After selecting products, we used user ratings to determine each of the listed “best for” distinctions. We took the highest-rated products for each of those “best for” distinctions unless that product already appeared on our list. In these cases, we featured the next highest-rated product to avoid repetition. 

Some “best for” distinctions are based on reviews for attributes, such as overall rating, value for money, ease of use, customer service, and functionality. Other distinctions are based on the most important features in the software category, according to user ratings within two years of our research process.

**In our descriptions of each featured product, we include the following details:**

**Review excerpts**: Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, sentiment, topic coverage, and thematic relevance. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar.

**Key features**: Our research team analyzed verified social media management reviews on Capterra (as of January 2025) to identify the features that users value the most in each of the listed tools. Features that received the highest rating were then included in the list.

## Hootsuite overview

### What is Hootsuite?

Hootsuite is a social media management platform that helps businesses and individuals manage their social media activities. It provides a central hub for managing multiple social media accounts, scheduling posts, monitoring conversations, and analyzing performance. While the software does not offer a free plan, it offers three paid plans that allow you to choose the level of functionality and support that best suits your needs and budget.

### Key features of Hootsuite

Hootsuite offers several features to help with social media management projects. Out of all the features, the following are highly rated by users on our website:

-   **Post scheduling**: Allows users to create and schedule social media posts across Facebook, Twitter, Instagram, and LinkedIn, and customize the publishing time for each post.This helps maintain a consistent online presence, ensures timely content delivery, and saves time by automating the posting process. Hootsuite’s post scheduling feature has earned a high rating of 4.65/5.\*
    
-   **Multi-account management**: Lets users connect and manage multiple social media accounts from a single dashboard. This simplifies the process of publishing, scheduling, and monitoring activity across various platforms. This feature is a favorite among users, receiving a strong rating of 4.61/5.\*
    
-   **Social media integration**: Integrates with various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and more. This integration allows you to manage multiple accounts from a single dashboard, schedule posts across different platforms, and monitor conversations in a unified inbox. This feature has been rated 4.56/5 by our reviewers.\* 

_\*Our research team analyzed verified reviews of Hootsuite on Capterra (as of January 2025) to identify the features that users value the most in this tool. Features that received the highest rating were then included here._

### What to look for in Hootsuite alternatives

When exploring Hootsuite alternatives, focusing on the most important aspects can help you find the perfect tool for your social media management needs. Here are the top three considerations:

1.  **Assess all the features of the tool**: When searching for Hootsuite alternatives, thoroughly assessing all features is crucial. This involves meticulously examining each platform's capabilities to ensure they align with your specific needs. Begin by identifying your core requirements, such as the number of social media accounts you need to manage, the extent of scheduling and automation features you require, the depth of social listening and analytics tools you need, and the level of team collaboration features essential for your workflow.
    
2.  **Evaluate user-friendliness**: Look for platforms with intuitive interfaces and user-friendly designs. Ideally, the platform should be easy to navigate and understand, even for those with limited technical expertise. Look for features such as drag-and-drop scheduling, clear dashboards, and helpful tooltips. Also investigate the level of customer support offered by each platform: they should have various options, such as live chat, email support, phone support, and comprehensive knowledge bases. Strong customer support options contribute significantly to a user-friendly experience by minimizing frustration and building confidence among users.
    
3.  **Consider your budget**: Pricing is an important factor, especially for users on a budget. Therefore, it is important to evaluate the pricing models of different platforms. Look for options that align with your budget and offer flexible plans based on your team size and required features. Consider factors such as per-user costs, tiered pricing, and any free plans or trials available. Ensure the paid plans include all the essential features you require.
    

## Which Hootsuite alternative should you choose?  

Choosing the right Hootsuite alternative depends on what you need from your social media management tool. Whether you’re looking for time saving features, affordability, or beginner-friendly options, there’s a solution tailored to your specific goals. Below, we’ve highlighted the best alternatives to Hootsuite, with recommendations based on key strengths:

-   **If you prioritize a simpler user interface**, Publer can be a good option to consider as it is generally considered clean and intuitive, making it easy for users to navigate and understand. 
-   **For social media integration**, Loomly is ideal, because it supports a wide range of platforms, including Facebook, Instagram, Twitter, LinkedIn, and more. This allows users to manage all their social media content from a single dashboard.  
-   **If you’re focused on post scheduling**, Zoho Social can be the right choice with a robust suite of scheduling features. This includes a bulk scheduler, custom queues, and a SmartQ feature that suggests optimal posting times based on past engagement data.
    
-   **For content management**, Constant Contact can be an effective option, as it offers a centralized platform to manage email templates, social media posts, and even landing pages. This simplifies content creation and distribution across multiple channels, ensuring consistency and efficiency.
    
-   **If automated publishing is your priority**, HubSpot Marketing Hub stands out with a great level of automation, saving marketers time and effort and enabling them to focus on other critical tasks.
    
-   **For calendar management capabilities**, Oktopost is the best fit with a comprehensive and visually intuitive social media calendar that gives a clear overview of all scheduled and published content.
    
-   **If you need a free alternative**, Agorapulse can be a good choice because it offers a more generous free plan, allowing users to manage up to three social media profiles. This makes it a great option for individuals or small businesses who are just starting out with social media management 
-   **If value for money is a key factor**, Buffer is the top pick with its competitively priced plans offering a wide range of features, including detailed analytics and engagement tools. 
-   **For ease of use**, Sprout Social is ideal as it offers a clean, well-organized, and intuitive interface, making it easy to navigate and find the features you need. The platform also offers helpful onboarding resources and tutorials, ensuring that even new users can quickly get up to speed and start managing their social media effectively.
    
-   **If you need robust customer support**, Later can be the right fit as it provides responsive and helpful assistance through various channels, including chatbots and a 24/7 help center. 

## FAQs

Is there a better alternative to Hootsuite?

Yes, there are several excellent alternatives to Hootsuite, such as [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/), [Buffer](https://www.capterra.com/p/143492/Buffer/), and [Agorapulse](https://www.capterra.com/p/123971/Agorapulse/), each offering unique strengths in areas like customer service, analytics, visual scheduling, and team collaboration. The best choice depends on your specific needs and budget, so explore free trials or free versions to find the platform that best fits your workflow.

Is there a free Hootsuite version?

No, Hootsuite doesn’t offer a free plan. However, it offers a 30-day free trial to let you test the features for free.

Why should you consider a Hootsuite alternative?

While Hootsuite is a top-rated platform, some users might want to consider an alternative if they’re looking for a social media management tool that better suits their specific needs and budget, offers more advanced features such as stronger analytics or social listening, or provides a more user-friendly interface.

What is a cheaper alternative to Hootsuite?

Several social media management platforms, such as [Buffer](https://www.capterra.com/p/143492/Buffer/) and [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) offer comparable functionality to Hootsuite at lower price points.

Is there a free alternative to Hootsuite?

Yes, there are several social and brand management platforms such as [Publer](https://www.capterra.com/p/177145/Publer/), [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/), and [Buffer](https://www.capterra.com/p/143492/Buffer/) that offer free versions to help you get started. However, it is important to note that the free alternatives may have some limitations compared to Hootsuite’s paid plans.

Is Hootsuite the best tool?

Hootsuite is a popular and widely used social media management platform, but it's not necessarily the best tool for everyone. The optimal choice depends on your individual needs and priorities, as various alternatives offer unique strengths in areas such as pricing, features, and user experience.

Does Hootsuite have competitor analysis?

Yes, Hootsuite offers competitive analysis and benchmarking features that let you compare your content strategy and performance with that of other brands.

Do you need to pay for Hootsuite?

Yes, Hootsuite is primarily a paid platform that offers several paid plans with varying features and pricing based on the number of users, social accounts, and required functionalities. However, it also offers a 30-day free trial to let you explore the platform before committing to a paid plan.

Who is Hootsuite best for?

Hootsuite is a powerful platform for social media managers and agencies with its comprehensive features, team collaboration tools, and robust analytics. It’s also suited for large enterprises, offering features such as social listening and in-depth analytics.

[Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/)

Shephalii Kapoor is a writer at Capterra. She helps small businesses identify the right software for their needs by analyzing user reviews for top-rated software products. Prior to Capterra, she worked as an assistant content manager at InfoEdge India Ltd. She has also worked in company law, aviation, and real estate. She is a published author and has contributed to various magazines and websites. During her free time, she enjoys reading.

[Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/)

Mehar Luthra is a team lead at Capterra and specializes in editing reports that cover the latest trends affecting small businesses. With nearly a decade of experience, she has edited a multitude of research articles, top-rated software reports, and thought leadership articles for diverse markets such as Brazil, Japan, Canada, France, Australia, and India. She finds it particularly rewarding to produce content that provides small-business owners with practical tips and helpful advice on topics...

Related reading

Table of Contents

-   [Publer](#Publer)
-   [Loomly](#Loomly)
-   [Zoho Social](#Zoho-Social)
-   [Constant Contact](#Constant-Contact)
-   [HubSpot Marketing Hub](#HubSpot-Marketing)
-   [Oktopost](#Oktopost)
-   [Agorapulse](#Agorapulse)
-   [Buffer](#Buffer)
-   [Sprout Social](#Sprout-Social)
-   [Later Social](#Later)
-   [Top Hootsuite alternatives at a glance](#top-hootsuite-alternatives-at-a-glance)
-   [Our methodology](#our-methodology)
-   [Hootsuite overview](#hootsuite-overview)
-   [Which Hootsuite alternative should you choose?](#which-hootsuite-alternative-should-you-choose)
-   [FAQs](#faqs)

## Software Found In

-   [Web Analytics Software](https://www.capterra.com/web-analytics-software/)
-   [Competitive Intelligence Software](https://www.capterra.com/competitive-intelligence-software/)
-   [Social Media Monitoring Software](https://www.capterra.com/social-media-monitoring-software/)
-   [Social Media Marketing Software](https://www.capterra.com/social-media-marketing-software/)
-   [Social Selling Software](https://www.capterra.com/social-selling-software/)
-   [Social Media Analytics Tools Software](https://www.capterra.com/social-media-analytics-tools-software/)
-   [Social Networking Software](https://www.capterra.com/social-networking-software/)
-   [Reputation Management Software](https://www.capterra.com/reputation-management-software/)
-   [Social Media Management Software](https://www.capterra.com/social-media-management-software/)
-   [Marketing Analytics Software](https://www.capterra.com/marketing-analytics-software/)
-   [Social CRM Tools Software](https://www.capterra.com/social-crm-tools-software/)
-   [Customer Engagement Software](https://www.capterra.com/customer-engagement-software/)
-   [Customer Experience Software](https://www.capterra.com/customer-experience-software/)
-   [Collaboration Software](https://www.capterra.com/collaboration-software/)
-   [Content Marketing Software](https://www.capterra.com/content-marketing-software/)
-   [Employee Advocacy Software](https://www.capterra.com/employee-advocacy-software/)