# Hootsuite Pricing: A Comprehensive Guide | Capterra > Check out the Hootsuite pricing guide to understand the cost of different pricing plans, features, and insights on how to choose the right plan. Source: https://www.capterra.com/p/121701/HootSuite/pricing --- Hootsuite Pricing Guide 2025 Last updated on June 11, 2025 Written by [Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/) Writer Edited by [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Editor Pricing for Hootsuite [4.4 (3796)](#reviews) User rating:[ 4.4 ](#reviews) Based on (3,796) reviews ## Overview of Hootsuite pricing [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) is a highly-rated brand and social media management tool, recognized in our [2024 Capterra Shortlist](https://www.capterra.com/social-media-marketing-software/shortlist/) for social media marketing software. The software offers dedicated tools for content creation, social advertising, team collaboration, and reporting. These help simplify your social media workflows, improve your content strategy, and enhance your overall social media performance. Three subscription tiers are available for Hootsuite: Professional, Team, and Enterprise. Each plan varies in functionality, allowing teams of all sizes to find a solution that meets their requirements. We analyzed our database of verified user reviews and interactions to help you identify the critical distinctions between each plan and choose the right one based on your team size and project complexity. Let’s compare these plans in detail: Standard $199.00 Per User,Per Month * * * It Includes - Up to 10 social accounts - Unlimited post scheduling - Best time to post recommendations - AI assistant with image and caption generator - Canva and Adobe Express templates - One inbox for all social accounts Advanced $399.00 Per User,Per Month * * * It Includes - Unlimited social accounts - Customizable analytics reports and templates - Saved message replies and auto-responses - Team approval workflows - Bulk schedule up to 350 posts at once - Auto-route and tag messages Enterprise Contact vendor * * * It Includes - Up to 5+ Users - Approval workflow and asset management - Content library - Automated engagement tools - Single sign-on (SSO) - Unlimited ad spend The latest information on pricing is available on Hootsuite’s website. ## Cost breakdown Designed to meet the needs of different types of users, from small teams to large organizations, Hootsuite offers a flexible pricing structure. With multiple pricing tiers and various feature sets, teams can select the plan that best aligns with their goals and budget. ### Starting price The Professional plan, starting at $99 per month, billed annually, is ideal for solopreneurs. It supports one user and allows you to handle up to 10 social profiles. The Team plan, starting at $249 per month, billed annually, offers increased limits on users and social accounts. The Enterprise plan is a customizable package, and you need to contact the vendor to understand its pricing based on your unique requirements.  Hootsuite also offers a 30-day free trial of its Professional and Team plans, allowing you to explore and experience the features and capabilities of the platform without any financial commitment.  ### Billing options All Hootsuite plans are billed annually. An annual subscription is a one-year commitment to a Hootsuite paid plan. You can change your plan type, cancel your subscription, or delete your Hootsuite account anytime. If you add features, you get invoiced from when you sign up for them to the end of your subscription commitment.  ### Feature differentiation All the Hootsuite plans offer different levels of functionality. - **User limit:** While the Professional plan supports one user, the Team plan offers support for up to three users. The Enterprise plan, usually for large businesses, starts at five users.  - **Social accounts:** The Professional plan allows you to manage up to 10 social accounts. This limit increases to 20 accounts in the Team plan. The Enterprise version starts at 50 social accounts.  - **Approval workflows**: While the Professional and Team plans do not offer this functionality, the Enterprise version helps you ensure a consistent brand voice by making sure your team is able to review messages before they are sent.  - **Hootbio**: Hootsuite allows you to create a custom link in your bio page and drive traffic from social platforms to your websites. However, this functionality is only available in the Team and Enterprise plans.  - **Contact management:** With the Enterprise plan, you can add contact notes or pen notes to conversation history within the platform. These notes can be helpful for your team to reference, especially when dealing with complex customer interactions or specific account details. This feature is unavailable in the Professional and Team plans.  ## What users say about Hootsuite pricing Our team analyzed 400+ reviews from verified users of Hootsuite on our website in the last two years to understand their views about the software’s pricing.  We found that Hootsuite offers a range of reasonably priced plans, allowing users to find options that fit their budget without spending much initially. It is particularly beneficial for organizations managing multiple accounts, providing effective value for investment. However, some users desire more affordable pricing and the ability to manage more than 10 social accounts with the Professional plan. For most users, the software effectively assists in content posting and publication, saving time and effort. Despite having some expensive plans, Hootsuite offers numerous features without the higher cost of competitors, making it a valuable tool for brand and social media management. Here are some user review excerpts about Hootsuite pricing[\[1\]](#footnotes): Joaquin S.StudentAccountingI used a free trial “Hootsuite contains several plans with different prices, which fits a person's budget, but I feel that the packages that offer many tools are very high prices.” October 30, 2023 Andrew L.Director, Digital and VideoMedia Production2+ years “I appreciate how simple Hootsuite makes keeping track of all my many social media accounts. Another advantage is that you may join without spending a lot of money right away; the premium features and free tiers are priced reasonably, so you can find something that works within your budget.” December 19, 2022 Niccolò Q.Business analyst Internet2+ years “Some functions of the software could be clearer but beyond this I have to say that it allows us to do everything we need at a relatively low price.” February 25, 2023 [Read more Hootsuite reviews here](https://www.capterra.com/p/121701/HootSuite/reviews/). ## Detailed breakdown of Hootsuite pricing plans ### Professional plan **Priced at:** $99 per month (billed annually). **Ideal for:** Individuals and small businesses with basic social media needs. Hootsuite's Professional plan is perfect for solopreneurs with limited social accounts to manage. It offers unlimited post scheduling with basic publishing and analytics features that can help you manage your social media presence effectively. With this plan, you can compare your social media performance against two of your competitors and can even search trends, mentions, and data from the past seven days.  **Professional plan features**[**\[2\]**](#footnotes)**:** - **Customizable reports:** Create tailored reports to track your social media performance. You can select specific metrics, timeframes, and social media profiles to analyze. These reports can be customized to suit your specific needs, whether you're tracking brand mentions, engagement rates, or campaign performance. - **Centralized inbox:** Manage public, private, organic, and dark post conversations (social media ads that are only visible to a specific audience and are not on the advertiser’s timeline) in one place.  - **Stock photo library**: Access free stock images for your social posts, website, or other marketing channels. The software integrates with various third-party stock photo services, allowing you to search for and add images to your posts directly from within the platform. - **Hashtag suggestions:** Get AI-powered hashtag suggestions based on your post's content and image. This feature helps you maximize your reach and connect with the right audience for your posts.  - **Bulk scheduling:** Schedule and publish several posts at once by leveraging the bulk composer and scheduler featured on the platform. Using bulk scheduling, you can significantly increase your productivity and ensure a steady flow of content on your social media channels. _Centralized inbox in Hootsuite (_[_Source_](https://www.capterra.com/p/121701/HootSuite/)_)_ ### Team plan **Priced at:** $249 per month (billed annually). **Ideal for:** Small to medium-sized businesses with multiple team members. Hootsuite's Team plan offers advanced publishing and scheduling features as compared to the Professional plan. It supports up to three users and helps you manage up to 20 social accounts. It’s more suitable for teams that need to manage multiple social media accounts, collaborate effectively, and require additional messaging and customer service features, such as team assignments.  **Team plan features**[**\[2\]**](#footnotes)**:** - **Digital media editing:** Optimize your images with the built-in editing and sizing tools offered by the tool. This feature saves time and effort by eliminating the need to switch to external editing tools. - **AI content ideas generator:** Get content ideas for social media, videos, podcasts, and more using AI. - **Link shortening and tracking:** Shorten your links in Hootsuite for a tidier look, and add custom tracking parameters so you can see how much web traffic comes from those links. This feature can help you gain valuable insights into the effectiveness of your social media campaigns and make data-driven decisions to optimize your strategy.  - **Social content calendar sharing:** Collaborate with team members on your social content calendar. You can export your content calendar as a PDF or CSV file to share with stakeholders.  - **Multi-profile scheduling:** Schedule a post to multiple social media accounts or customize content for each network. This helps you maintain a consistent brand voice across all your social media channels. _Content calendar and planner in Hootsuite (_[_Source_](https://www.capterra.com/p/121701/HootSuite/)_)_ ### Enterprise plan **Priced at:** Available upon request from the vendor. **Ideal for:** Large enterprises and agencies with complex social media needs. Hootsuite's Enterprise plan offers a comprehensive suite of features, including advanced analytics, custom workflows, and AI-powered tools. It suits organizations that require robust social media management solutions to support their complex business needs. This plan starts at five users and 50 social accounts. It includes all the features of the Professional and Team plans, along with single sign-on (SSO) authentication, a content library, and unlimited ad spending (the amount you can spend each month for promoted posts).  **Enterprise plan features**[**\[2\]**](#footnotes)**:** - **Asset and content library:** Simplify your workflows by saving approved post templates and images for easy reuse. This feature allows you to store, categorize, and reuse images, videos, and text-based content, making creating and scheduling posts easier.  - **Outgoing message content tagging:** Add tags to outgoing posts to keep track of where the content came from. You can tag posts as "original" if you created them yourself, "curated" if you shared them from a reliable source, or "sponsored" if they were paid for by a company. This feature is helpful in organizing and categorizing your posts. - **Suspend scheduled posts:** This feature allows you to suspend already scheduled posts and resume publication later. Once suspended, these posts will not be published. This feature is helpful in case of unexpected events and strategic changes.  - **Dashboard notifications:** Stay on top of your social activity and approvals with notifications. The software sends notifications about important activities such as content approvals, assignments, and scheduled posts within the platform.  - **Skill-based routing:** Automatically assign messages to the right individuals. This feature allows you to automatically route incoming messages to the most appropriate team member or agent based on specific criteria, such as keywords and topics.  _Social media monitoring in Hootsuite (_[_Source_](https://www.capterra.com/p/121701/HootSuite/)_)_ ## Total cost of ownership When evaluating Hootsuite for your social media needs, it’s important to consider the total cost of ownership (TCO), including upfront costs and any additional one-off or recurring costs. Here’s a breakdown to help you understand all potential expenses: ### Upfront costs Upfront costs are the initial expenses incurred when purchasing or subscribing to the software, such as licensing, installation, setup, and training. Setup fees typically include customization, data migration, configuration, training, and installation charges. Hootsuite doesn't have upfront costs. It's a cloud-based solution, meaning you access it through your web browser, and there are no physical installations or hardware requirements. However, you'll need to pay an annual subscription fee, typically billed upfront. While there are no additional costs for setup, you'll need to invest time configuring your account, connecting social profiles, and customizing your dashboard. Hootsuite provides extensive training resources, including a comprehensive help center, webinars, and tutorials, all accessible online for free. ### Additional costs to consider  Data migration, staff training, hardware and IT, and maintenance and upgrades are some of the most common additional costs across different vendors, so it’s important to include them in your budget.  Hootsuite doesn't charge additional fees for data migration, third-party integrations, or maintenance. These services are typically included in your subscription plan. However, it's important to note that while many third-party integrations are free, some advanced features or premium integrations might incur additional costs.  #### Services needed to implement or manage the platform Hootsuite offers a help center with resources, including articles and tutorials, troubleshooting tips, FAQs, and community forums. These resources can help you navigate the platform and understand its features better. The software also offers assistance with email and phone support.  In addition to the above, Hootsuite provides a wide range of courses and certifications in social media marketing, management, and analytics. While these are primarily for users to learn and improve their skills, they can also indirectly benefit customer support teams by equipping them with a deeper understanding of the platform.  #### Internal resources needed for ongoing platform management As discussed already, Hootsuite offers a self-serve help center to help users find answers to common questions and troubleshooting tips. However, depending on the size and complexity of your organization, you may need to dedicate some resources to: - **Social media management:** A dedicated social media manager can help you build and oversee the overall social media strategy, monitor social media channels, and analyze social performance to adjust strategies.  - **Content creation:** You may also need a content creator to help you develop high-quality content, including text and images, and optimize content for social media platforms to maximize reach.  ## How to choose the right Hootsuite pricing plan Here are some considerations you should keep in mind when choosing the best Hootsuite pricing plan for your business: _Key considerations while choosing the right Hootsuite plan_ - **Assess your business needs.** Assessing your business needs is crucial when selecting a Hootsuite plan. Consider factors such as your team size and collaboration needs, the number of social accounts you wish to manage, social listening requirements, and the specific features you require. The Professional plan might suffice if you have a small team, offering basic collaboration features, single user support, and limited social accounts. For larger teams with complex social media management needs, the Team or Enterprise plan would be more suitable as they provide advanced features such as automated link tracking, social content calendar sharing, team assignments, agent collision, and more. 94% of small business social media management software reviewers on our website say post scheduling is a highly important feature, while 88% consider calendar management a critical feature\[3\].  - **Consider your budget.** Your budget is a crucial factor in selecting the best Hootsuite plan. While the Enterprise plan offers the most comprehensive features, it also has the highest price tag. If you're a small business with a limited budget, the Professional plan might be a more suitable option, providing essential features such as scheduling, analytics, and basic social listening. However, if you need advanced features, including in-depth analytics, team collaboration, and AI-powered tools, the Team or Enterprise plan may be worth the investment. It's essential to weigh the costs against the benefits and choose a plan that aligns with your budget and business goals. - **Compare the features of each pricing plan.** Comparing the features of each Hootsuite pricing plan is essential to making an informed decision. The Professional plan is ideal for individuals and small businesses with basic needs, offering scheduling, analytics, and basic social listening features. The Team plan suits growing businesses with multiple users, providing advanced collaboration features, in-depth analytics, and social listening. The Enterprise plan is designed for large businesses with complex social media requirements, offering comprehensive features such as advanced analytics, custom workflows, and AI-powered tools. By carefully comparing the features of each plan, you can identify the best fit for your business, ensuring you get the most value for your investment. ## How to maximize the value of your Hootsuite subscription Maximizing the value of your Hootsuite subscription involves a combination of feature utilization, team education, and strategic planning. Here are a few practical ways to get the most out of the platform: _Ways to maximize the value of your Hootsuite subscription_ **Utilize all the key features:** To simplify workflows and increase productivity, make sure to explore Hootsuite’s key features. - **Report templates:** Access customizable report templates to track key performance indicators and share insights with your team or clients. - **Social ad campaign management:** Create, manage, and optimize social media ad campaigns across multiple platforms directly from the Hootsuite dashboard. - **AI-content generator:** Generate captions for every social media network, repurpose top-performing posts, and automatically create content for holidays and other special occassions.  - **Integrations:** Integrate with a variety of tools and services, including Google Analytics, Slack, and Zapier, to simplify your workflows and enhance your social media strategy. **Leverage customer support and learning resources:** Take advantage of Hootsuite’s extensive support options and resources to maximize platform usage. - **Support channels:** Hootsuite offers various support options, such as email, phone, community, and social media support. You can leverage these to get answers to your queries.  - **Help center:** Get answers to your questions via detailed guides on various topics, from basic setup to advanced features. You can also leverage FAQs to solve your issues.  **Tips for getting the most out of your plan** - **Master the dashboard:** Familiarize yourself with the Hootsuite dashboard. Learn how to navigate different sections, customize your view, and use keyboard shortcuts to simplify your workflows. - **Leverage social listening:** Use Hootsuite's social listening tools to monitor brand mentions, industry trends, and customer sentiment. This will help you identify opportunities, address issues promptly, and build stronger relationships with your audience. - **Utilize analytics insights:** Track key performance indicators (KPIs), including engagement, reach, and click-through rates. Use these insights to refine your strategy, identify top-performing content, and optimize your future posts. - **Stay updated with Hootsuite features:** Keep yourself updated with the latest Hootsuite features and updates. Attend webinars, explore the help center, and engage with the Hootsuite community to stay informed and maximize the value of your plan. ## Is it worth paying for Hootsuite? Whether Hootsuite is worth investing in depends on your business needs and budget. Here's a breakdown to help you decide: ### Value for money A top-rated brand and social media management software solution, Hootsuite has a **value-for-money rating of 4.1 out of 5**, reflecting the platform’s ability to deliver powerful features at a reasonably accessible price point.  Here are some review excerpts from verified users of Hootsuite that helped us understand its value proposition relative to cost[\[1\]](#footnotes): Ruben G.OwnerReal EstateI used a free trial “Overall great value if you're looking for a software to make your time and money work for you. If you need to post content, but don't have the time, this software can assist you tremendously.” May 14, 2024 Andrew L.Director, Digital and VideoMedia Production2+ years “The ability to collaborate on social across the organization, with real-time insights that help to power business decisions, is the leading factor for why we use Hootsuite. Although it can be costly, Hootsuite really does offer the best value for investment.” December 19, 2022 Ivan M.ManagerFinancial Services6-12 months “Hootsuite is a fantastic tool with excellent data, however the cost for teams is a little high.” March 6, 2023 Risorse M.Sales ManagerReal Estate1-2 years “It offers great content management features and is very helpful. It is secure and cost effective.” April 8, 2024 [Read more Hootsuite reviews here](https://www.capterra.com/p/121701/HootSuite/reviews/). ### Included features Hootsuite offers an extensive range of features designed to simplify your brand and social media operations. Some of the key features offered by the tool include: - **Publish and schedule:** Create, schedule, and publish content for all your platforms and channels from a single dashboard. - **Engagement tools:** Engage with followers and customers from a single dashboard. You can also view your engagement rate by post, network, or account. - **Social media analytics:** Access comprehensive analytics to track performance metrics such as reach, engagement, and click-through rates to measure the impact of your social media efforts. - **Social listening:** Monitor brand mentions, industry trends, and customer sentiment across various social platforms. This helps identify opportunities and address potential issues. - **Inbox and messaging:** Manage all your social media messages and comments in one place, improving response times and customer satisfaction. - **Employee advocacy:** Empower your team to share business content, amplifying your brand's social presence and engagement. - **AI content creation:** Leverage AI to generate content ideas, write captions, and optimize posts, which saves time and effort. ### Customer support options Hootsuite offers a variety of customer support options. Here’s a closer look at the support options available:  - **Help center:** Access a comprehensive knowledge base with articles, tutorials, and troubleshooting guides. - **Email support:** Reach out to the support team by sending an email to their support address.  - **Social media assistance:** Contact Hootsuite on Twitter or Facebook for 24/7 social media assistance. - **Hootsuite Academy:** Leverage certification courses that can help you build your skills and level up your social media strategies.  - **Webinars:** Learn how to effectively use Hootsuite's features and best practices for social media management through webinars on various topics. - **Phone support:** Get in touch with a member of Hootsuite’s sales or support team for answers to urgent queries.  ## Is Hootsuite right for you? ### Assessing your requirements To determine if Hootsuite is the right fit for you, assess your specific requirements and compare them against what the software offers. Start by identifying the key aspects of social media management that are most important to your team. Ask yourself the following questions: - **What features are essential to our business?** To select the optimal Hootsuite plan, businesses should prioritize essential features that align with their specific needs. Key considerations include the team size, required analytics depth, and desired level of automation. If extensive social listening, advanced analytics, and robust collaboration features are crucial, the Enterprise plan might be the best fit. For smaller teams with basic needs, the Professional plan could suffice. Ultimately, the ideal plan depends on the unique requirements of your business. - **How many social accounts do we wish to manage?** The number of social media accounts a business manages directly impacts the choice of a Hootsuite plan. For small businesses with a few accounts, the Professional plan may be suitable. However, as the number of accounts grows, businesses may require the enhanced features and increased account limits offered by the Team or Enterprise plans. It's essential to assess the current and future social media plans to determine the optimal plan that can accommodate the desired number of accounts. - **Do we need an AI chatbot to handle high-volume questions?** Integrating an AI chatbot into your social media strategy can significantly enhance customer support and engagement. If your business experiences high-volume inquiries, an AI chatbot can efficiently handle routine questions, freeing up your team to focus on more complex issues. Hootsuite's Enterprise plan offers this functionality as an add-on to provide 24/7 support for high-volume questions, making it an ideal choice for businesses seeking to leverage AI-powered features. - **What are the security features we need?** Security is one of the utmost concerns for businesses, especially when managing sensitive information on social media platforms. When selecting a Hootsuite plan, consider the level of security features required. Measures such as data encryption, user authentication, and access controls are often essential. Hootsuite's Team and Enterprise plans come with advanced security features, including single sign-on (SSO) and custom user access permissions to protect sensitive data and prevent unauthorized access. By carefully evaluating security needs, businesses can choose the most appropriate Hootsuite plan to safeguard their social media presence. To make the best choice, we recommend further exploring Hootsuite's pricing plans and features in detail. ### Alternatives to Hootsuite  Hootsuite is a highly rated brand and social media tool that has garnered an **overall rating of 4.5 stars (out of 5)**. But how does Hootsuite compare to competitors in the social media management space when it comes to pricing? When considering value for money, Hootsuite has an average rating of 4.1 out of 5. However, some of its competitors fare better in this category. **Cloud Campaign**, for example, has a value-for-money rating of 4.9 out of 5, and paid plans starting at $41 per month, billed annually. Similarly, **Publer** has a value-for-money rating of 4.6, with paid plans starting from $4 per month, billed annually. **Zoho Social** follows closely with a 4.6 rating and prices starting at $10 per month, billed annually. Next up is **Buffer** which scores 4.2 with plans starting from $5 per month, billed annually. Lastly, **Sprout Social** scores 3.8 out of 5, with paid plans starting at $199 per seat, per month, billed annually. Each of these alternatives has unique strengths: **Cloud Campaign** has received an average rating of 4.6 for its reporting and analytics capabilities from verified reviewers. This tool helps you track campaign performance, measure key metrics such as impressions, clicks, and conversions, and gain valuable insights to optimize your marketing efforts. **Publer’s** multi-account management feature has received an average rating of 4.8 from verified reviewers. This feature allows you to connect and manage multiple social media profiles from a single dashboard, simplifying your workflow and saving you time. **Zoho Social** has received an average rating of 4.7 for its automated publishing capabilities. It allows you to schedule posts in advance, set up recurring posts, and use queue scheduling to maintain a consistent social media presence. **Buffer** also has an average rating of 4.3 for its content management capabilities, which lets you organize and manage your content library, collaborate with your team, and analyze content performance to optimize your social media strategy. **Sprout Social’s** post scheduling feature has an average rating of 4.3. This feature allows you to plan and schedule content in advance, ensuring a consistent social media presence and saving you time. Check out the top [Hootsuite alternatives](https://www.capterra.com/p/121701/HootSuite/alternatives/), comparable in terms of core features, pricing, and usability. ### Cost comparison: Hootsuite vs. popular alternatives [4.9 (159)](https://www.capterra.com/p/166130/Cloud-Campaign/#reviews) * * * Starting Price $49.00 Flat Rate , Per Month * * * ### Making the final decision Overall, Hootsuite stands out as a highly-rated social media management software with a functionality rating of 4.4 out of 5 and an overall rating of 4.5 out of 5. Based on user reviews on Capterra, Hootsuite has particularly high scores in post scheduling (4.7), multi-account management (4.6), content management (4.5), automated publishing (4.5), and calendar management (4.5) functionalities. However, with paid plans ranging from $99 per month, Hootsuite offers a mid-range value-for-money rating of 4.1 out of 5 compared to its competitors. To determine if Hootsuite is the right fit for your brand and social media management needs, it’s important to assess your specific requirements and compare them with the features available in different Hootsuite plans. While the Professional plan offers a cost-effective way to start with Hootsuite, it might not be sufficient for extensive social media management needs, and you might have to upgrade to the Team plan. The Enterprise version will be more suitable if you need to accommodate more users or have complex business needs.  Consider requesting a demo, trying out the free trial, and reading additional user reviews if needed. This evaluation will help you select the plan that best meets your goals and enhances your team's productivity. ## FAQs Will I be charged at the end of my Hootsuite free trial? Hootsuite gives you 30 days free to test out the platform and its features. You will be charged once regular billing begins at the end of your trial. You can avoid these charges by canceling any time before your trial ends. Can I use Hootsuite for free? Hootsuite does not currently offer a free plan. However, they do offer a 30-day free trial to allow you to explore the platform’s features and see if it's the right fit for your needs. Once the trial period ends, you'll need to choose one of their paid plans, which vary in price and feature offerings. Is there a free alternative to Hootsuite? Yes, there are several free alternatives to Hootsuite. [Here’s the complete list](https://www.capterra.com/p/121701/HootSuite/alternatives/) of Hootsuite alternatives. Which forms of payment does Hootsuite accept? Hootsuite accepts Visa, Mastercard, Discover credit cards, JCB, and PayPal. You’ll be invoiced for the annual Enterprise plan and pay by credit card, check, wire, or automated clearing house (ACH). Does Hootsuite offer discounts for nonprofit organizations? Yes, Hootsuite provides a discounted rate for nonprofits on its Professional and Team plans. You can save up to 75% on Hootsuite as a nonprofit firm, with the Professional plan costing $24.50 per month, billed annually, and the Team plan priced at $64.50 per month, billed annually. What happens if I reach my monthly ad spend limit? Once you’ve reached your monthly ad spend limit, you’ll receive an upgrade to your plan to continue maximizing the impact of your posts. #### Methodology 1. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. 2. Our research team identified these features from vendor websites (as of Dec. 01, 2024) based on their analysis of what users find valuable or expect from social media management software. This list is not exhaustive. For additional features, refer to the vendor’s website. 3. To identify the key features, we asked users to rate, on a scale of “low importance” to “critical,” how important different features are for social media management software. The features showcased are those that the highest percentage of reviewers rated as “highly important” or “critical” over the past two years (as of Dec. 01, 2024). [Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/) Shephalii Kapoor is a writer at Capterra. She helps small businesses identify the right software for their needs by analyzing user reviews for top-rated software products. Prior to Capterra, she worked as an assistant content manager at InfoEdge India Ltd. She has also worked in company law, aviation, and real estate. She is a published author and has contributed to various magazines and websites. During her free time, she enjoys reading. [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Mehar Luthra is a team lead at Capterra and specializes in editing reports that cover the latest trends affecting small businesses. With nearly a decade of experience, she has edited a multitude of research articles, top-rated software reports, and thought leadership articles for diverse markets such as Brazil, Japan, Canada, France, Australia, and India. She finds it particularly rewarding to produce content that provides small-business owners with practical tips and helpful advice on topics... Related reading Table of Contents - [Overview of Hootsuite pricing](#overview-of-hootsuite-pricing) - [Cost breakdown](#cost-breakdown) - [What users say about Hootsuite pricing](#what-users-say-about-hootsuite-pricing) - [Detailed breakdown of Hootsuite pricing plans](#detailed-breakdown-of-hootsuite-pricing-plans) - [Total cost of ownership](#total-cost-of-ownership) - [How to choose the right Hootsuite pricing plan](#how-to-choose-the-right-hootsuite-pricing-plan) - [How to maximize the value of your Hootsuite subscription](#how-to-maximize-the-value-of-your-hootsuite-subscription) - [Is it worth paying for Hootsuite?](#is-it-worth-paying-for-hootsuite) - [Is Hootsuite right for you?](#is-hootsuite-right-for-you) - [FAQs](#faqs)