--- title: "Hootsuite Pricing 2026 | Capterra" description: "Learn more about Hootsuite pricing plans including starting price, free versions and trials." source_url: "https://www.capterra.com/p/121701/HootSuite/pricing/" page_type: "pricing" language: "en" --- # Hootsuite Pricing - Overall rating: 4.4 out of 5 from [3,803 reviews](https://www.capterra.com/p/121701/HootSuite/reviews/) - Starting at $99.00 per month - Free trial: Available - Free version: Not available - Credit card required: No --- ## How much does Hootsuite cost? Hootsuite has **4 different plans**. The pricing **starts at $99 per user per month**. ### Standard - Price: $99.00 - Billing: Per User, Per Month #### Standard plan includes: - Up to 10 social accounts - Unlimited post scheduling - Best time to post recommendations - AI assistant with image and caption generator - Canva and Adobe Express templates - One inbox for all social accounts - DM automations - Search the past 7 days for brand and competitor mentions - Analyze brand and competitor sentiment - Benchmark against 5 competitors - Assign DMs to teammates ### Professional - Price: $199.00 - Billing: Per User, Per Month #### Professional plan includes: - Unlimited social accounts - Automate inbox replies and workflows - Forecast social trends up to 90 days ahead - Build custom performance reports ### Advanced - Price: $399.00 - Billing: Per User, Per Month #### Advanced plan includes: - Unlimited social accounts - Customizable analytics reports and templates - Saved message replies and auto-responses - Team approval workflows - Bulk schedule up to 350 posts at once - Auto-route and tag messages - Benchmark against 20 competitors - Export, email, and schedule reports - Inbox reporting and analytics - Search the past 30 days for brand and competitor mentions - Outbound post tagging and reporting - Custom user access permissions ### Enterprise - Price: Custom Quote - Billing: Flat Rate, Per Month #### Enterprise plan includes: - Up to 5+ Users - Approval workflow and asset management - Content library - Automated engagement tools - Single sign-on (SSO) - Unlimited ad spend - Free Hootsuite Academy training - 50+ Social accounts --- ## Is Hootsuite worth the price? ### Value for Money - Overall rating: 4.1 out of 5 - Good or excellent value for money: 74% AI summary based on 94 value-for-money rating reviews: Reviewers appreciate Hootsuite's efficient social media management features, collaboration tools, and customizable dashboard. They find the platform's range of pricing plans helpful, allowing users to choose a plan that fits their budget and needs. However, some reviewers find Hootsuite's pricing model to be a significant drawback. #### Rating breakdown - Ease of use: 4.3 - Customer service: 4.2 - Features: 4.3 - Ease of deployment: 4.4 - Likelihood to recommend: 69% Based on 3,803 total Hootsuite reviews. --- ## How does Hootsuite compare to other alternatives? Hootsuite starts at $99 per user per month. Explore how its pricing and plan options compare with top alternatives below. Hootsuite pricing comparison | Product | Plans | Starting price | Free version | Free trial | Value for Money | | --- | --- | --- | --- | --- | --- | | Hootsuite — 4.4 out of 5 ([3,803 reviews](https://www.capterra.com/p/121701/HootSuite/reviews/)) | 4 plans | $99.00 /user/mo | Not available | Available | 4.1 | | [monday.com AI Work Platform](https://www.capterra.com/p/147657/monday-com/) — 4.6 out of 5 ([6,112 reviews](https://www.capterra.com/p/147657/monday-com/reviews/)) | 5 plans | $9.00 /user/mo | Available | Available | 4.3 | | [Publer](https://www.capterra.com/p/177145/Publer/) — 4.8 out of 5 ([973 reviews](https://www.capterra.com/p/177145/Publer/reviews/)) | 2 plans | $5.00 /mo | Available | Available | 4.7 | | [Instagram](https://www.capterra.com/p/210721/Instagram/) — 4.7 out of 5 ([5,218 reviews](https://www.capterra.com/p/210721/Instagram/reviews/)) | 1 plan | Not available | Available | Not available | 4.6 | | [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/) — 4.7 out of 5 ([3,471 reviews](https://www.capterra.com/p/159351/Zoho-Social/reviews/)) | 6 plans | $15.00 /mo | Available | Available | 4.5 | --- ## What reviewers say about Hootsuite's pricing ### What they like - **Hootsuite's efficient social media management features** Collaboration tools, and customizable dashboard. They find the platform's range of pricing plans helpful, allowing users to choose a plan that fits their budget and needs. - **The free version is suitable for small enterprises** Freelancers, and individuals, as it allows scheduling posts on up to three social platforms. They also value the free trial, which is long enough to schedule a media campaign and understand the benefits of managing content. - **Hootsuite offers real value for money** Especially for medium-to-large-sized businesses, and appreciate that the platform has not pushed users to subscribe by limiting capabilities for personal use. ### What holds them back - **Hootsuite's pricing model to be a significant drawback** They indicate that many advanced features are locked behind expensive paywalls, making it unaffordable for small businesses or independent users. - **The pricing has increased dramatically** Making it less competitive compared to other tools offering similar or better features at lower prices. They also mention that the free version is quite limited, which might not be suitable for small businesses or individuals with more extensive needs. - **Additionally** Some users feel that the platform's pricing structure is not cost-effective, especially for those who need more advanced features or have multiple accounts to manage. ## Price & value in reviewers' words * * * 5 out of 5 stars > "Customization options and AI tools for content generation add value at mid-tier pricing that fits small creative efforts." Reviewer: David M. Role: Technical Support Engineer * * * 5 out of 5 stars > "Overall great value if you're looking for a software to make your time and money work for you. If you need to post content, but don't have the time, this software can assist you tremendously." Reviewer: Ruben G. Role: Owner * * * 3 out of 5 stars > "I don´t like about Hootsuite that there is no free version for a test or try-off." Reviewer: Verified Reviewer Role: Art * * * 4 out of 5 stars > "Costs can be high for smaller teams." Reviewer: Chelsea G. Role: Marketing [Check all reviews](https://www.capterra.com/p/121701/HootSuite/reviews/)