--- title: "Hootsuite Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Hootsuite the right Social Media Management solution for you? Explore 3800 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/121701/HootSuite/reviews/" page_type: "reviews" language: "en" --- Hootsuite 4.4 (3800) [View alternatives](https://www.capterra.com/p/121701/HootSuite/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated July 23rd, 2026 # Reviews of Hootsuite Ease of use 4.3 Customer Service 4.2 ## Pros and Cons in Reviews LT Layla T Content CreatorWriting and Editing, Self-employedUsed the software for: 6-12 months. “Great tool for managing social media accounts all in one place, as well as scheduling posts across platforms.“ April 23, 2026 DM David M Technical Support EngineerMechanical or Industrial Engineering, 51 - 200 employeesUsed the software for: More than 2 years. “Support is spotty; complex account tweaks take time to achieve, and for peak usage, the dashboard may become overwhelmed.“ November 28, 2025 TK Tim K FounderHuman Resources, 2 - 10 employeesUsed the software for: More than 2 years. “The analytics are very useful in determining engagement figures and the ability to handle the content directly is a major advantage.“ July 17, 2026 Johanna Lorraine H ArtRetail, 51 - 200 employeesUsed the software for: 1-2 years. “I don´t like about Hootsuite that there is no free version for a test or try-off.“ February 12, 2026 CG Chelsea G MarketingHealth, Wellness and Fitness, 11 - 50 employeesUsed the software for: 6-12 months. “Hootsuite is a powerful social media management tool that boosts efficiency and scheduling but may feel complex and pricey for smaller users.“ January 10, 2026 TK Tim K FounderHuman Resources, 2 - 10 employeesUsed the software for: More than 2 years. “The cost is too high for a small business relative to other options.“ July 17, 2026 DM Demi M Community ManagerComputer Games, 11 - 50 employeesUsed the software for: More than 2 years. “It’s the first web tool for planning posts and analyzing insights that I have used, right after Canva.“ June 3, 2026 SR Sabine R it supporterComputer Software, 501 - 1,000 employeesUsed the software for: Less than 6 months. “Hootsuite has limited customization options for dashboards, making it challenging to tailor the experience.“ October 11, 2024 ## Showing most helpful reviews Showing 1-25 of 3800 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Aaron G. Membership and Development Director Health, Wellness and Fitness Used the software for: 1-2 years ### "Overall good program." July 21, 2025 3.0 I was overall happy with the program however, the issues that I had caused me to step away from the service. Pros The ability to post to multiple sites was very helpful. The ease of updating the wording of the post to each is also a nice process. I also liked being able to schedule posts. Cons I often found that post would not go out and I would not get any notice that it did not go out and therefore missed it. I also found that it would disconnect from a platform often. Alternatives considered [Facebook Business Suite](https://www.capterra.com/p/235972/Facebook-Business-Suite/) Reason for choosing Hootsuite I have found having a native program is easier to use than having to go between programs. Review Source VR Verified Reviewer Marketing and Communications Specialist Non-Profit Organization Management Used the software for: 6-12 months ### "Easy Scheduling " December 17, 2025 5.0 Aside from inaccurate data, this is a great tool to schedule my posts and I enjoy all the tips and tricks they give you to make sure your content is successful. Pros I love the ease of scheduling my posts in advance. Im able to draft out my content for months which allows me to be productive in other areas in my profession. The interface is also more approachable than other software i've used in the past. Cons The analytics aren't as accurate. I'm usually having to go directly on the platform I use to pull data so my numbers are correct. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Reason for choosing Hootsuite Cost was approachable and user interface was friendlier than most Review Source JF Jill F. Assistant Project Manager Construction Used the software for: 2+ years ### "Comfortable operation, at a very affordable price." June 28, 2026 5.0 I plan all my social media posts with Hootsuite and can easily rearrange them in the calendar using drag and drop. I can also save important dates in advance so they don't get lost and then write the posts later. I also really like the ticketing system and the resulting team collaboration. Pros Planning content for different channels is straightforward and works perfectly. The sharing function is especially helpful when collaborating with colleagues. I switched to Hootsuite from another tool due to a job change and found my way around immediately. Cons From a marketing perspective, it could be a bit more colourful. For someone who has never worked with these kind of tools before, it might be too complex and confusing. Review Source Duncan C. Digital Solutions Lead Marketing and Advertising Used the software for: 2+ years ### "Powerful Tool with a Few Limitations" July 31, 2025 3.0 Easy to use with strong features, but some key tools are gated and occasional bugs appear. However, its still a good tool for social media managers Pros Overall, this product offers great value for money, with strong customer support and impressive ease of use. The marketing content is clear and helpful, though occasional bugs and issues can appear. However, the wide range of customization options helps tailor the experience to your needs, making it a solid and reliable choice. Cons The interface can feel cluttered at times, and key features like analytics and team collaboration are locked behind higher-tier plans. Additionally, occasional glitches and limited post customization across platforms can be frustrating Review Source DM Demi M. Community Manager Computer Games Used the software for: 2+ years ### "Good for creating and tracking your content strategy" June 3, 2026 5.0 I really enjoy it, Hootsuite allows me to see what’s going on with my campaign strategy and take action quickly if something deviates from my vision. Pros What I like about Hootsuite is the ease of use of the whole platform. It’s the first web tool for planning posts and analyzing insights that I have used, right after Canva. I use it almost every day because I really enjoy it, and I can create powerful workflows and automate some tasks. Cons With Hootsuite, LinkedIn doesn’t allow you to schedule PDF uploads, which is a shame. Also they dosn't anymore giving trial. Review Source Zaid E. Associate Director, External Relations and Development Non-Profit Organization Management Used the software for: 2+ years ### "Bad ethics and mediocre software " February 9, 2026 1.0 Pros That it was a Canadian company with an OK service. Although not always reliable, it did the job most of the time, but there are better alternatives. Cons Overpriced for the value and experience it offers. Not always reliable. Prioritizing profits over ethics with their decision to enter and uphold contract with ICE. When asked to explain their decision they gave a pre-scripted robotic PR response despite being their client for nearly 10 years. Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) Hootsuite engaged in unethical business practices and their service is not great while also being overpriced. Buffer offers the same value for half the cost. Review Source Priyanka S. Head of Marketing Computer Software Used the software for: I used a free trial ### "Hootsuite Review: Great for Content Management, but with Some Limitations" December 19, 2024 5.0 Hootsuite has been great for managing content and campaigns, with strong support and useful features like Amplify. However, it has limitations, such as no video thumbnails for LinkedIn and a 10-image limit for Instagram carousels. Pros Hootsuite has streamlined our content planning and sharing. As a Digital Marketing Manager, I’ve showcased our value on social media, while Amplify has empowered our sales team to boost website traffic and leads. The platform is easy to use, with excellent support from the Account Management team. Cons The reporting feature lacks drill-down options, lack of function for Instagram posting Switched from [SocialPilot](https://www.capterra.com/p/144332/SocialPilot/) I switched to Hootsuite to streamline social media management, improve scheduling, and enhance content sharing. Features like Amplify have boosted team engagement and lead generation, making it a valuable tool despite a few limitations. Review Source Gabriel S. Senior Digital Strategist Marketing and Advertising Used the software for: 2+ years ### "Great entry-level brand management tool; at the right price " October 21, 2024 4.0 I've managed a variety of brands as agency brands using Hootsuite, especially early on in my career. I've considered it for other agency provisions however have opted for more advanced packages. Pros Hootsuite provides a variety of easy intuitive tools for online and social media brand management, including customer service and marketing. It's also at an excellent cost. Cons It's not as complex or insightful as other tools. But that's because it's cheaper and more basic. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/) Reason for choosing Hootsuite Cost, effectiveness, needs for respective clients at that time Review Source Sammantha B. Consultant Real Estate Used the software for: 6-12 months ### "Great Social Media Management Software" October 18, 2024 5.0 Great experience so far! Been several months and they’ve been so helpful. Pros Hootsuite’s training resources for their platform and social media marketing are top notch! Cons I do wish posting stories through Hootsuite was easier. I wish the app had more to offer. Alternatives considered [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) Reason for choosing Hootsuite The academy and training resources are the best in the market Review Source CL Charles-Stephen L. CYM Media Generalist Media Production Used the software for: 1-2 years ### "Multi-platform management" July 7, 2026 5.0 Pros Hootsuite lets me keep track of my posts on several platforms without having to switch apps all the time Cons sometimes scheduling content needs a few checks before publishing. I already had to fix some details after planning. Review Source HG Helder G. Owner Entertainment Used the software for: 2+ years ### "Great Social Media Manager " April 20, 2025 5.0 I’ve been using hootsuite since it’s very beginning when it was all free, with time it got limited and I had to upgrade but the features to schedule and plan your content are worthy. Pros I can manage all my social media in one place. Cons The free version is super limited. So you have to pay for all the good features. Review Source VR Verified Reviewer Director Education Management Used the software for: 2+ years ### "Good platform, out of reach for smaller orgs" August 25, 2025 4.0 Pros Ability to manage multiple social media accounts from one place. Ability to schedule posts and preview posts before sharing. Calendar view. Cons Nonprofit rate not applicable to schools, so ultimately switched platforms to one that was more cost effective for my organization. Review Source VR Verified Reviewer Writer Publishing Used the software for: 1-2 years ### "Brilliant social media analysis/integration tool" April 14, 2025 5.0 Hootsuite is a wonderful social media tool for integrating and analyzing one's social media statistics and results, it is a wonderful social media statistics integration tool. Cons There is nothing that I dislike about Hootsuite, it is a wonderful social media statistics integration tool. Review Source IR Ian R. system technique Retail Used the software for: 2+ years ### "Social networks easier to work with" December 2, 2024 5.0 I can do other activities without having to worry about the content on social networks, easy and simple to manage, managing to have satisfied customers Pros Hootsuite is a really useful tool that saves time and provides opportunities for better performance with strategies that have been successful when scheduling posts, it knows the most opportune moment for posts to have a greater reach and greater views to the public, achieving the achievement of goals, you can have a perfect follow-up of each post by keeping track of statistics. Its operation reduces work time at the time I do not have to be aware of the time or moment indicated to make posts on social networks with its programming I can establish the type of content to publish and Hootsuite takes care of the rest Cons For the moment there has never been anything that bothers me or has gone wrong Review Source MT Maria T. Clinic coordinator Mental Health Care Used the software for: 1-2 years ### "Easy, simple, cost effective" March 4, 2025 5.0 I love the duplicate function as well as the connection with Canva. Posting across multiple platforms is a huge time saver. Pros User friendly interface and great price point. Cons Cannot manage 2 add campaigns for the same post but different platforms. Review Source JA Julie A. Property Manager Hospitality Used the software for: 2+ years ### "A all in one social media handler for my social accounts." November 23, 2024 5.0 Hootsuite has helped me stay organized and on top of my social media game. Now I can actually engage with my followers and grow my online presence without feeling overwhelmed. Pros It is like my mission control for all things social media. I can schedule posts across all my channels, keep an eye on what people are saying, and see how my posts are performing, all in one place. It's a real time-saver. Cons I wish the free version had a few more features, but even then, it's still pretty awesome. Review Source CT Carleton T. Admin Retail Used the software for: 2+ years ### "Great for Planners" December 7, 2024 5.0 I use HootSuite to send social-media messages for my business. Pros Being able to schedule messages, in advance, is so useful. Cons I found it overwhemling when I first started using it, but eventually I figured out the user interface. Review Source AD Angel D. Media Producer Online Media Used the software for: 1-2 years ### "My hub for social media management" November 17, 2024 5.0 Hootsuite made it easier for me to tackle my social media management and engage with my audience across platforms much more easily, which led to improved presence online. Pros Hootsuite combines all my social media accounts under one roof/board that is very simple to use. It saves time and effort by scheduling posts, tracking mentions, and analyzing performance across different platforms. Cons Free plan is good looking but advanced features like unlimited scheduling and in-depth analytics require purchasing a payment plan. Review Source JM Joe M. Sales Strategy and Development Publishing Used the software for: Less than 6 months ### "Fully-featured social media scheduling app" May 15, 2025 4.0 Pros Being able to pick from a list of company approved marketing materials and schedule them to be posted to my social media makes sharing a lot easier. Cons Not so much a problem, but there's a lot going on in the app. I'm sure there are elements I'm not taking advantage of. Review Source EC Emily C. Marketing Director Consumer Services Used the software for: 1-2 years ### "Great platform for managing multiple accounts" November 8, 2024 5.0 Overall, I thoroughly enjoy the platform and would recommend it to anyone looking to manage multiple accounts. Pros As a content creator/manager, Hootsuite makes it very easily to monitor multiple platforms at once Cons Sometimes it can be hard to get new accounts to connect to Hootsuite. It is also a little pricey. Review Source VR Verified Reviewer freelancing Writing and Editing Used the software for: I used a free trial ### "hootesiute review" December 2, 2024 5.0 it is the best and it has been able to make my work easier Pros the best tool that i can use to manage more social media accounts, and it has the best features to schedule and publish all in one central place and it is time-consuming software Cons the down side is that it is high-cost software, has limited free plan and also lacks advanced features Review Source KH Krystle H. Accounts Receivable Specialist Accounting Used the software for: 6-12 months ### "Hootsuite great tool, get the upgraded plan" October 31, 2024 4.0 It is a great tool for teams using social media platforms, scheduling, and analytics capabilities which help organize all you social media content Pros It is great for teams, you can assign tasks, track progress, have multiple people working on social media management. It also works on the most popular platforms right now. Cons You have limited functions on the "Basic Plan". Also have experienced some glitchyness on instagram. Review Source NJ Natalie J. Business Relations Manager Food & Beverages Used the software for: I used a free trial ### "Growing on me." June 13, 2026 5.0 Overall a great platform to be able to plan and schedule out my social media strategy. Would recommend. Pros Scheduling posts is the best feature of hoot suite. I use it to plan out far ahead and it frees up my time for other projects. Cons I remember the free version having way more features than it does now. Unfortunately it still feels like I am being forced to pay for features that should be basic. Review Source CA Cory A. Superintendent Construction Used the software for: Less than 6 months ### "Hootsuite was a blessing!" November 15, 2024 5.0 Hootsuite has helped my company grow tremendously! I was able to see which social media platforms were getting the most attention from my advertising and which ones I needed to change. Sales and profits have gone up due to more people knowing about my company. Pros Being able to see what platforms were most profitable Cons Figuring out how to use it took some time Review Source JM Jade M. Application Dept Marketing and Advertising Used the software for: Less than 6 months ### "Great website for college students majoring in marketing and social media" November 1, 2024 3.0 I had to use Hootsuite for my Social Media class in college. I learned quite a bit while using it to get more knowledge on posting to social media and how to effectively market a brand. Pros I briefly used Hootsuite for a college class and it was very informative while I used it Cons I do not have any cons while using Hootsuite Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.