# Hootsuite Software 2026: Features, Integrations, Pros & Cons | Capterra > Capterra's in-depth exploration of Hootsuite Software's capabilities reveals its suitability for various software needs and provides a comprehensive overview of Hootsuite Software pricing, features, integrations, and potential alternatives. Source: https://www.capterra.com/p/121701/HootSuite --- # Hootsuite Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 6, 2025 Written byAlejandra Aranda Alejandra Aranda Content Analyst Alejandra Aranda is an analyst and writer with more than five years of experience covering marketing and technology trends across various industries. Her pieces are designed to help small and midsize businesses navigate the digital landscape a... [See bio & all articles](https://www.capterra.com/resources/author/alejandra-aranda/) Content Analyst Edited byLindsay Page Lindsay Page Editor Lindsay Page has been an editor at Capterra for three years. She specializes in editing data-driven research and tech trends reports for small and midsize businesses. She has more than a decade of experience writing and editing for a variety o... [See bio & all articles](https://www.capterra.com/resources/author/lindsay-page/) Editor Written by [Alejandra Aranda](https://www.capterra.com/resources/author/alejandra-aranda/) Content Analyst Alejandra Aranda is an analyst and writer with more than five years of experience covering marketing and technology trends across various industries. Her pieces are designed to help small and midsize businesses navigate the digital landscape and implement effective marketing strategies. Edited by [Lindsay Page](https://www.capterra.com/resources/author/lindsay-page/) Editor Lindsay Page has been an editor at Capterra for three years. She specializes in editing data-driven research and tech trends reports for small and midsize businesses. She has more than a decade of experience writing and editing for a variety of industries, with expertise in cybersecurity, corporate and securities regulation, and finance. She has been a writer, editor, senior editor, and associate director. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Key takeaways](#key-takeaways)[Our verdict](#our-verdict)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Interface](#interface)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Hootsuite Hootsuite Overview: ### Key takeaways Insights from verified Capterra reviews Hootsuite helps small businesses in marketing, nonprofit, and education manage and schedule content across platforms such as Instagram and LinkedIn. It stands out for its post scheduling and dashboard visibility, though users often cite pricing as a drawback. In 2025, Hootsuite added internal post collaboration and new analytics templates. ### Our verdict Hootsuite is a practical choice for teams managing multiple social channels, offering strong automation and scheduling tools that reduce manual work. However, buyers should weigh the cost, as many reviewers say the pricing model doesn’t scale well for smaller teams. Occasional bugs and account disconnections may also require extra oversight, especially during high-volume campaigns. Top alternative Featured Overall rating Based on 3,795 user reviews Reviews sentiment Positive 88% Neutral 10% Negative 2% Pros & cons Unified multi-channel management Integrated marketing and analytics Frequent glitches and connectivity problems Image handling limitations Starting price $199 Per User, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Hootsuite?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://hootsuite.com&name=Hootsuite) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Hootsuite 4.4 (3,795) VS. [4.6 (5,738)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price $199 Per User, Per Month Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (3,775) Ease Of Use 4.5 (910) Value For Money 4.1 (2,763) Value For Money 4.3 (842) Customer Service 4.2 (2,430) Customer Service 4.4 (776) ## Hootsuite alternatives Hootsuite may not suit every team, especially if you prefer a lower-cost plan, a simpler interface, or tools with deeper campaign planning and reporting flexibility. Highest Rated [4.9 (159)](https://www.capterra.com/p/166130/Cloud-Campaign/reviews/) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Publer](https://www.capterra.com/p/177145/Publer/) [4.8 (910)](https://www.capterra.com/p/177145/Publer/reviews/) Starting price $5.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177145/Publer/) [Instagram](https://www.capterra.com/p/210721/Instagram/) [4.7 (5,155)](https://www.capterra.com/p/210721/Instagram/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/210721/Instagram/) [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/) [4.7 (3,401)](https://www.capterra.com/p/159351/Zoho-Social/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/159351/Zoho-Social/) [View all alternatives](https://www.capterra.com/p/121701/HootSuite/alternatives/) ## Who uses Hootsuite? Based on Capterra reviews from the past 2 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Unified multi-channel management 94% positive reviews out of 1879 Most reviewers indicate social media management allows centralized scheduling, monitoring, and analytics for multiple accounts, improving productivity. Mitali A Sr. Social Media Manager, 11 - 50 employees. "Hootsuite is one of the best and user-friendly social media management tool that offers powerful features to schedule and publish posts, monitor and engage with my audience and generate reports effectively." Frequent glitches and connectivity problems 80% negative reviews out of 304 Most users report bugs and issues, including posting errors, platform disconnects, and unreliable automation disrupting workflow. Joel R Photographer, 1 employee. "It can be glitchy at times, it randomly disconnects and sometimes fails to posts but it happens very rarely." Integrated marketing and analytics 94% positive reviews out of 319 Most reviewers describe social media marketing as streamlined, offering campaign planning, analytics, and brand growth from one platform. Dylan C Administrative Assistant, 2 - 10 employees. "Hootsuite made it incredibly easy for a marketing team of one to manage a small army of sub-brands for our agency and maintain a constant online presence." Image handling limitations 65% negative reviews out of 184 Some reviewers report post images are restricted by format, size, and multi-image support, causing extra manual work. Sukh K Lead Organic Marketing, 11 - 50 employees. "There is a glitch in bulk uploads and also hard to go with Instagram reels and exact image sizes." Efficient workflow and automation 96% positive reviews out of 188 Most reviewers find time saving essential, enabling batch scheduling, centralized management, and consistent posting across platforms. Inaki H Head of International Division, 51 - 200 employees. "It allows our team to do their work so much more efficiently, it saves us many hours of work and does a fantastic job at everything we want." High costs and limited free options 61% negative reviews out of 181 Some reviewers describe paid features as expensive, with restrictive free plans and confusing billing practices impacting value. ## Hootsuite's interface The interface centralizes scheduled posts, analytics, and engagement metrics in a single dashboard. Users find it generally clean and easy to navigate, though some mention it can feel cluttered or slow during peak times, especially when managing multiple accounts. 1+ Alejandra Aranda Content Analyst You’ll likely appreciate how Hootsuite’s dashboard brings all your scheduled content and performance data into one place. However, you can expect occasional slowdowns and visual clutter when juggling multiple accounts or switching between scheduling and analytics views. Ease of Use 4.3 (3,775) 4.3 Based on 3,775 reviews ## Key features View by: These features have been rated as most important by users based on their reviews. View by: Get Advice We can help you find the software with the features you need. Alejandra Aranda Content Analyst If you need more control over your business’s social presence without jumping between tools, Hootsuite will be the best fit for you. Its top-rated features work together to streamline content planning, automate delivery, and centralize performance tracking. Features 4.3 (3,747) 4.3 Based on 3,747 reviews The Hootsuite features below were rated the highest by our reviewers. Our commentary is based on reviewer sentiment and collective feedback from reviews published in the past two years. Publish scheduling 4.7 (39) 39 reviewers rated this feature Schedule posts days, weeks, or months in advance to maintain a consistent publishing rhythm. The feature supports batch editing and offers visibility across multiple channels, though some limitations exist for Facebook groups. Post scheduling 4.4 (625) 625 reviewers rated this feature Plan and automate content delivery across platforms using a calendar view. This feature helps reduce manual work and supports long-term planning, though some users note limitations in the free version and platform-specific quirks. Dashboard 4.4 (50) 50 reviewers rated this feature Centralize analytics, scheduled posts, and engagement metrics in one view. The dashboard helps users track performance in real time and plan content more effectively, though some find it visually dense or lacking actionable insights. Social media integration 4.3 (346) 346 reviewers rated this feature Connect and manage accounts from platforms such as Facebook, Instagram, and LinkedIn in one place. This feature simplifies cross-platform posting and account management, though occasional reconnections may be needed. Automated publishing 4.2 (526) 526 reviewers rated this feature Automate post timing based on scheduling rules or analytics-driven suggestions. This feature supports consistent posting and reduces repetitive tasks, though some users report issues with image publishing and Instagram Stories. Social media monitoring 4.2 (237) 237 reviewers rated this feature Track mentions, hashtags, and engagement across platforms from a single dashboard. This helps teams stay on top of brand sentiment and competitor activity, though some users find the volume of data overwhelming. Third-party integrations 3.4 (38) 38 reviewers rated this feature This feature allows users to connect Hootsuite with external tools and platforms. Reviewers report inconsistent performance and limited compatibility with some third-party services, which can disrupt workflows and require manual workarounds. Campaign planning 3.3 (27) 27 reviewers rated this feature This feature is intended to help users organize and execute social campaigns. However, reviewers note that it lacks depth and flexibility, making it difficult to manage complex or multiphase campaigns effectively. Customizable reports 3.3 (26) 26 reviewers rated this feature While this feature is meant to support tailored analytics, reviewers mention limited customization options and difficulty extracting actionable insights, especially for teams needing detailed performance breakdowns. Advanced social listening 0 reviewers rated this feature Track brand sentiment, competitor activity, and trending topics across social platforms and millions of websites. This helps teams identify opportunities, manage reputation, and respond to emerging conversations in real time. Advanced analytics 0 reviewers rated this feature Generate custom reports and measure ROI across paid and organic content. Integrations with GA4 and Adobe Analytics allow teams to connect social performance with broader marketing KPIs. Advanced inbox 0 reviewers rated this feature Route messages automatically, detect language, and avoid agent overlap. This feature supports SLA tracking and ensures timely, coordinated responses across customer-facing teams. Employee advocacy (Hootsuite Amplify) 0 reviewers rated this feature Equip employees to share pre-approved content across their personal networks. This expands brand reach while maintaining message consistency and compliance. Content library improvements 0 reviewers rated this feature Teams can now organize, store, and reuse approved assets more efficiently, helping maintain brand consistency across campaigns and departments. (March 2025) Changes to Instagram metrics 0 reviewers rated this feature Updated analytics reflect Meta’s new data-sharing policies, ensuring more accurate performance tracking and compliance with evolving platform standards. (April 2025) Multi-advertiser ad settings 0 reviewers rated this feature New controls allow businesses to manage ad permissions and visibility across multiple accounts, improving coordination for agencies and multi-brand organizations. (August 2024) Inbox emoji removal and UI update 0 reviewers rated this feature A cleaner inbox layout with simplified tagging and message handling improves usability and reduces visual clutter for high-volume teams. (May 2025) All key features (149) An @mention is a way to tag or notify a specific person about a message/post 100.00% of 2 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness 66.67% of 3 reviewers that rated this feature as important or highly important Define levels of authorization for access to specific files or systems 63.64% of 11 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities 61.40% of 57 reviewers that rated this feature as important or highly important Track and document all activities across devices, networks, and other systems 70.00% of 10 reviewers that rated this feature as important or highly important Continuous profile-based stream of news and activity 45.45% of 22 reviewers that rated this feature as important or highly important Generate custom reports and measure ROI across paid and organic content. Integrations with GA4 and Adobe Analytics allow teams to connect social performance with broader marketing KPIs. 0 reviewers rated this feature Route messages automatically, detect language, and avoid agent overlap. This feature supports SLA tracking and ensures timely, coordinated responses across customer-facing teams. 0 reviewers rated this feature Track brand sentiment, competitor activity, and trending topics across social platforms and millions of websites. This helps teams identify opportunities, manage reputation, and respond to emerging conversations in real time. 0 reviewers rated this feature Manage advertising space and its sales within your network or publication 42.86% of 7 reviewers that rated this feature as important or highly important System alerts about the need to escalate an issue or request 0% of 0 reviewers... Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges 22.22% of 9 reviewers that rated this feature as important or highly important Application programming interface that allows for integration with other systems/databases 14.29% of 7 reviewers that rated this feature as important or highly important Manage the process of evaluating documents or requests submitted for approval 44.44% of 18 reviewers that rated this feature as important or highly important Assign issues and tasks based on availability or required skills 0% of 0 reviewers... Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention 29.41% of 17 reviewers that rated this feature as important or highly important Automate post timing based on scheduling rules or analytics-driven suggestions. This feature supports consistent posting and reduces repetitive tasks, though some users report issues with image publishing and Instagram Stories. 526 reviewers rated this feature Automatically create schedules based on business needs or employee availability and qualifications 57.14% of 14 reviewers that rated this feature as important or highly important Track visitors'/audience's responses across web pages and other optimized content 100.00% of 1 reviewers that rated this feature as important or highly important Compare key metrics for the business against prominent players in the industry 0% of 0 reviewers... Allows users to publish blogs on social site 0% of 0 reviewers... Monitor social media posts or web that mention a particular brand 27.27% of 77 reviewers that rated this feature as important or highly important Track and manage schedules and meetings via an integrated calendar 70.59% of 102 reviewers that rated this feature as important or highly important Notifications/alerts for upcoming events or tasks 22.22% of 9 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics 52.63% of 57 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results 46.27% of 67 reviewers that rated this feature as important or highly important This feature is intended to help users organize and execute social campaigns. However, reviewers note that it lacks depth and flexibility, making it difficult to manage complex or multiphase campaigns effectively. 27 reviewers rated this feature Set campaign schedules by selecting start, pause, and end dates 57.14% of 14 reviewers that rated this feature as important or highly important Track the performance of marketing campaigns across multiple channels. 50.00% of 2 reviewers that rated this feature as important or highly important Organize and group data or items based on various criteria 33.33% of 9 reviewers that rated this feature as important or highly important Updated analytics reflect Meta’s new data-sharing policies, ensuring more accurate performance tracking and compliance with evolving platform standards. (April 2025) 0 reviewers rated this feature Communicate using direct chat or messages within the system 100.00% of 7 reviewers that rated this feature as important or highly important Provides a channel for team members to share media files, communicate, and work together 35.59% of 59 reviewers that rated this feature as important or highly important Leave comments and notes on documents for others to view 0.00% of 1 reviewers that rated this feature as important or highly important Manage and track all internal and external communication conducted via calls, email, text, or chat 41.67% of 12 reviewers that rated this feature as important or highly important Evaluating strengths and weaknesses of companies with the same target audience 80.00% of 10 reviewers that rated this feature as important or highly important Track activity of your competitors 14.29% of 14 reviewers that rated this feature as important or highly important Track and manage adherence to policies for any service, product, process, or supplier 0.00% of 1 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. 0% of 0 reviewers... Manage, organize, and store contact information 33.33% of 87 reviewers that rated this feature as important or highly important The ability to create unique content 0% of 0 reviewers... Automated identification of relevant content for future sharing and reposting 0.00% of 2 reviewers that rated this feature as important or highly important Centralized repository to store content and assets 58.82% of 17 reviewers that rated this feature as important or highly important Teams can now organize, store, and reuse approved assets more efficiently, helping maintain brand consistency across campaigns and departments. (March 2025) 0 reviewers rated this feature Hootsuite helps you organize, schedule, and repurpose content for all connected accounts in one interface. Some reviewers find it efficient for content libraries, duplication, and calendar views, but others note occasional confusion in navigation and slower updates compared to native platforms. 55.41% of 462 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads 37.21% of 86 reviewers that rated this feature as important or highly important A collection of customer information such as contact details, demographics, previous interactions, etc. 100.00% of 3 reviewers that rated this feature as important or highly important Initiate interactions with customers by proactively starting conversations or providing informational content 42.62% of 122 reviewers that rated this feature as important or highly important Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. 65.00% of 20 reviewers that rated this feature as important or highly important Access previous interactions or concerns to maintain customer relationships 0% of 0 reviewers... Process of dividing customers into groups based on common characteristics 18.92% of 37 reviewers that rated this feature as important or highly important Track customers' activities across social networks and maintain details about their demographics, preferences & more 36.36% of 11 reviewers that rated this feature as important or highly important Provide online support for your customers through live chat or help desk functionality 60.00% of 10 reviewers that rated this feature as important or highly important Add customized logos and colors to align with company branding 50.00% of 30 reviewers that rated this feature as important or highly important Customize data fields to support various needs and use cases 66.67% of 6 reviewers that rated this feature as important or highly important Customize contracts and forms to collect specific information 60.00% of 5 reviewers that rated this feature as important or highly important While this feature is meant to support tailored analytics, reviewers mention limited customization options and difficulty extracting actionable insights, especially for teams needing detailed performance breakdowns. 26 reviewers rated this feature Pre-designed layouts that can be customized to match preferences and requirements 36.36% of 22 reviewers that rated this feature as important or highly important Centralize analytics, scheduled posts, and engagement metrics in one view. The dashboard helps users track performance in real time and plan content more effectively, though some find it visually dense or lacking actionable insights. 50 reviewers rated this feature Creation and customization of dashboards 0% of 0 reviewers... Import and export data to and from software applications 59.52% of 42 reviewers that rated this feature as important or highly important Protect sensitive data for digital privacy 60.00% of 5 reviewers that rated this feature as important or highly important Graphical representation of data 58.97% of 39 reviewers that rated this feature as important or highly important Assemble applications and processes by dragging over and arranging pre-built components 44.44% of 9 reviewers that rated this feature as important or highly important Receive and/or send email notifications for urgent updates, requests, or other information 0% of 0 reviewers... Enables employees to promote their company by supplying them with materials, tools, and reward programs 0% of 0 reviewers... Equip employees to share pre-approved content across their personal networks. This expands brand reach while maintaining message consistency and compliance. 0 reviewers rated this feature Electronic storage of staff/employee contact information and job status in a centralized repository 100.00% of 1 reviewers that rated this feature as important or highly important Tools to improve and measure employee satisfaction and involvement 100.00% of 1 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product 52.34% of 107 reviewers that rated this feature as important or highly important Predefined actions automatically performed on the occurance of specific events 0% of 0 reviewers... Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service 66.67% of 3 reviewers that rated this feature as important or highly important Public or private sharing of digital files such as documents, audio/video, images, and more 100.00% of 2 reviewers that rated this feature as important or highly important Find & retrieve relevant data or documents 57.14% of 7 reviewers that rated this feature as important or highly important Organize and edit a group of people's policy and members 0% of 0 reviewers... Store and manage images 80.00% of 5 reviewers that rated this feature as important or highly important Collect data to measure/track the positive impact an organization, nonprofit, or program has on social, environmental, or other groups. 0% of 0 reviewers... A cleaner inbox layout with simplified tagging and message handling improves usability and reduces visual clutter for high-volume teams. (May 2025) 0 reviewers rated this feature Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion 0.00% of 2 reviewers that rated this feature as important or highly important Monitor and collect information from social media based on specific keywords 32.65% of 49 reviewers that rated this feature as important or highly important Track and monitor a specific set of keywords 100.00% of 11 reviewers that rated this feature as important or highly important Tracking the status of previously identified performance measurements 100.00% of 1 reviewers that rated this feature as important or highly important Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels 40.00% of 10 reviewers that rated this feature as important or highly important Ability to chat online in real time 0% of 0 reviewers... Automate workflows and trigger campaigns based on customer actions 100.00% of 2 reviewers that rated this feature as important or highly important Collection of images, videos and other digital content that can be used 37.50% of 8 reviewers that rated this feature as important or highly important Access software remotely via mobile devices 50.00% of 6 reviewers that rated this feature as important or highly important Notifications via mobile devices 0% of 0 reviewers... Observe and track the demand, usage, progress or quality of a system, product, or user 42.86% of 7 reviewers that rated this feature as important or highly important This capability lets you oversee numerous social media accounts from one dashboard, simplifying coordination. Reviewers appreciate managing posts, analytics, and team access in one place, though some mention restrictions on free plans and occasional account disconnects. 60.00% of 475 reviewers that rated this feature as important or highly important New controls allow businesses to manage ad permissions and visibility across multiple accounts, improving coordination for agencies and multi-brand organizations. (August 2024) 0 reviewers rated this feature Manage multiple campaigns in one system 57.14% of 14 reviewers that rated this feature as important or highly important Allows for businesses to run a variety of different campaigns across different channels 63.64% of 11 reviewers that rated this feature as important or highly important Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. 100.00% of 1 reviewers that rated this feature as important or highly important Collect information from multiple sources 59.09% of 44 reviewers that rated this feature as important or highly important Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels 0.00% of 1 reviewers that rated this feature as important or highly important Coordinate marketing efforts across channels (email, landing pages, social media, etc.) 58.82% of 17 reviewers that rated this feature as important or highly important Integrate with more than one social media network 61.90% of 21 reviewers that rated this feature as important or highly important Manage and support multiple languages 0% of 0 reviewers... A set of indicators that tracks the performance of networks, applications, systems, teams, etc. 60.00% of 100 reviewers that rated this feature as important or highly important Plan and automate content delivery across platforms using a calendar view. This feature helps reduce manual work and supports long-term planning, though some users note limitations in the free version and platform-specific quirks. 625 reviewers rated this feature A repository of content that has been approved for sharing with current and prospective clients 57.14% of 7 reviewers that rated this feature as important or highly important Predict future data based on historical data sets 100.00% of 1 reviewers that rated this feature as important or highly important Reporting on how each user, task or process has advanced since its initiation 100.00% of 2 reviewers that rated this feature as important or highly important Plan and coordinate all the resources, costs and time needed to execute assignments 60.00% of 10 reviewers that rated this feature as important or highly important Schedule posts days, weeks, or months in advance to maintain a consistent publishing rhythm. The feature supports batch editing and offers visibility across multiple channels, though some limitations exist for Facebook groups. 39 reviewers rated this feature Preview and make real-time changes in the web content 60.00% of 5 reviewers that rated this feature as important or highly important Analyze and gain insights into data in real-time 40.00% of 5 reviewers that rated this feature as important or highly important Engage in direct, instant messaging with customers, users, etc. 53.85% of 13 reviewers that rated this feature as important or highly important Receive data and information in real time 50.00% of 2 reviewers that rated this feature as important or highly important Active monitoring of systems, applications, or networks 100.00% of 2 reviewers that rated this feature as important or highly important Notifications that are delivered to users as soon as an event occurs 75.00% of 12 reviewers that rated this feature as important or highly important Active reporting of data and metrics 60.00% of 5 reviewers that rated this feature as important or highly important Receive system updates as soon as any changes are made 0% of 0 reviewers... Timed notification for any upcoming task, deadline, appointment, or activity 0% of 0 reviewers... Collection, analysis, and representation of numerical data and generation of reports to understand various patterns 54.69% of 64 reviewers that rated this feature as important or highly important It offers you comprehensive analytics and customizable reports to track engagement, reach, and campaign performance. Reviewers indicate these insights are valuable for strategy, though some wish for deeper data, easier comparisons, and note advanced analytics require higher-tier plans. 56.96% of 381 reviewers that rated this feature as important or highly important Monitor and manage customers' perceptions about a business, product, or service 0% of 0 reviewers... Planning and managing of resources and procedures to mitigate the impact of events and incidents 58.33% of 12 reviewers that rated this feature as important or highly important Automatically monitor and receive alerts for any new online reviews 70.59% of 17 reviewers that rated this feature as important or highly important Monitor conversion rates and analyze effectiveness and profitability of marketing efforts 25.00% of 12 reviewers that rated this feature as important or highly important Set & manage permission levels based on user roles and restrict access to only authorized individuals 0% of 0 reviewers... Search and filter data across systems to locate required information by entering keywords or certain criteria 31.58% of 19 reviewers that rated this feature as important or highly important Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral 30.43% of 46 reviewers that rated this feature as important or highly important Allow users to access multiple services after entering their login credentials once 25.00% of 4 reviewers that rated this feature as important or highly important Create and manage advertising campaigns on social media networks 0% of 0 reviewers... Monitor social media sites for specific keywords 45.71% of 35 reviewers that rated this feature as important or highly important Connect and manage accounts from platforms such as Facebook, Instagram, and LinkedIn in one place. This feature simplifies cross-platform posting and account management, though occasional reconnections may be needed. 346 reviewers rated this feature Track mentions, hashtags, and engagement across platforms from a single dashboard. This helps teams stay on top of brand sentiment and competitor activity, though some users find the volume of data overwhelming. 237 reviewers rated this feature Track social media posts that reference a specific brand, business, name, etc. 0% of 0 reviewers... Market event via social media tools 60.80% of 125 reviewers that rated this feature as important or highly important Allows businesses to share their videos on social media. 100.00% of 1 reviewers that rated this feature as important or highly important Create and administer polls and surveys 0.00% of 1 reviewers that rated this feature as important or highly important Gauge satisfaction and receive information for improvement and success 63.64% of 11 reviewers that rated this feature as important or highly important Generate or append custom campaign parameters to URLs 0% of 0 reviewers... Attach digital tags to documents and assets for identification, search, or monitoring purposes 50.00% of 4 reviewers that rated this feature as important or highly important Create, manage and track all task activities and progression 47.37% of 19 reviewers that rated this feature as important or highly important Track the status and progress of tasks 0% of 0 reviewers... Create, save, and re-purpose templates for emails, forms, etc. 62.50% of 8 reviewers that rated this feature as important or highly important Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc 0.00% of 2 reviewers that rated this feature as important or highly important This feature allows users to connect Hootsuite with external tools and platforms. Reviewers report inconsistent performance and limited compatibility with some third-party services, which can disrupt workflows and require manual workarounds. 38 reviewers rated this feature Review data from past periods to reveal recurring tendencies and predict future performance 38.46% of 13 reviewers that rated this feature as important or highly important Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks 0% of 0 reviewers... Profiles of users providing basic information 21.43% of 14 reviewers that rated this feature as important or highly important Interact with data visualization elements, such as charts and graphs, to drill down into data 33.33% of 3 reviewers that rated this feature as important or highly important Graphical representation of data or processes 100.00% of 1 reviewers that rated this feature as important or highly important Collect and analyze traffic data about website visitors 100.00% of 2 reviewers that rated this feature as important or highly important Track and analyze information regarding website visitors 0% of 0 reviewers... Create, design and manage workflows for repetitive tasks 51.35% of 37 reviewers that rated this feature as important or highly important Get Advice We can help you find the software with the features you need. Alejandra Aranda Content Analyst If you need more control over your business’s social presence without jumping between tools, Hootsuite will be the best fit for you. Its top-rated features work together to streamline content planning, automate delivery, and centralize performance tracking. Features 4.3 (3,747) 4.3 Based on 3,747 reviews ## Pricing Value for money 4.1 (2763) Hootsuite’s Standard plan starts at $99 per user, per month, billed annually. This is higher than the $69 average monthly budget for marketing software buyers. Pricing scales with team size, and Enterprise plans require a minimum of five seats. Free Trial [View pricing plan details](https://www.capterra.com/p/121701/HootSuite/pricing/) Standard $199.00 Per User,Per Month It includes: - Up to 10 social accounts - Unlimited post scheduling - Best time to post recommendations - AI assistant with image and caption generator - Canva and Adobe Express templates - One inbox for all social accounts - DM automations - Search the past 7 days for brand and competitor mentions - Analyze brand and competitor sentiment - Benchmark against 5 competitors - Assign DMs to teammates Advanced $399.00 Per User,Per Month It includes: - Unlimited social accounts - Customizable analytics reports and templates - Saved message replies and auto-responses - Team approval workflows - Bulk schedule up to 350 posts at once - Auto-route and tag messages - Benchmark against 20 competitors - Export, email, and schedule reports - Inbox reporting and analytics - Search the past 30 days for brand and competitor mentions - Outbound post tagging and reporting - Custom user access permissions Value for money 4.1 (2,763) 4.1 Based on 2,763 reviews ## Integrations Hootsuite integrates with a wide range of marketing and content tools, including social platforms, design apps, and publishing systems. These connections include native and third-party integrations to support campaign planning, publishing, and analytics. Popular integrations [ Google Drive](https://www.capterra.com/p/161425/Drive/)[ Slack](https://www.capterra.com/p/135003/Slack/)[ Trello](https://www.capterra.com/p/211559/Trello/)[ Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Basecamp](https://www.capterra.com/p/56808/Basecamp/) Alejandra Aranda Content Analyst Connecting Hootsuite with tools for design, publishing, and social engagement can benefit your marketing team by reducing manual work, unifying campaign assets, and streamlining scheduling across platforms from a single dashboard. Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.2 (2430) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.2 (2,430) 4.2 Based on 2,430 reviews ## User reviews Overall rating 4.4 Based on 3,795 reviews Filter by rating 5(1984) 4(1354) 3(371) 2(49) 1(37) Mentioned topic Sorted by most recent DD Denise D. Web Consultant Internet ### "The best content strategist tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 1, 2026 I really like everything about Hootsuite. They not giving free version anymore but the premium has so many features and insights. It's an incredible platform. Pros Hootsuite is simply the best social media scheduling tool on the web. The platform allows you to analyze SO many different metrics for your content strategy. Cons I am able to connect all my social media accounts and schedule posts in advance. This could be basics but it's all about Hootsuite doing more. I can track engagement, monitor mentions, run analytics reports and manage multiple accounts. Switched from [Canva](https://www.capterra.com/p/168956/Canva/) Canva only allows few options of schedule Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JV Jesus V. Senior Software Engineer Information Technology and Services ### "Great app for social media" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 23, 2026 it has been great to use it, the experience, the innovation, the number of tools they provide us as users is great Pros I continue using this for social management and publish any company advertisement, it is a great way to reach all the target customers Cons no cons, it is great that you have access to AI tools since the standard license, which helps a lot on manage ideas Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AH Amir H. E-Commerce Manager Retail ### "Scheduling our social media retail campaign." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 March 8, 2026 Being an E-Commerce Manager, it is important to have a stable social presence. I take this to plan our daily retail campaigns. It is very effective in postings but the cost is high to a medium sized business. Pros The convenience in terms of planning our marketing materials is amazing as we can conveniently make promotional video posts on all our retail social networks at once. Cons The platform is not a good value when our team is expanding because it is essentially a waste of money, and the customer support is virtually worthless when it comes to annoying lockouts in account management or the necessity to have some advanced customization features. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Art Retail ### "Time to learn how to use it. " 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 February 12, 2026 My overall experience with Hootsuite it´s good if you have the tima to learn and the company budget to purchase it. Pros I like about Hootsuite that you can centralized many social platforms there and manage scheduling and analytics. Cons I don´t like about Hootsuite that there is no free version for a test or try-off. Also I feel the layout can be a little complicated. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Zaid E. Associate Director, External Relations and Development Non-Profit Organization Management ### "Bad ethics and mediocre software " 1.0 Overall Rating 1.0 1.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 February 9, 2026 Pros That it was a Canadian company with an OK service. Although not always reliable, it did the job most of the time, but there are better alternatives. Cons Overpriced for the value and experience it offers. Not always reliable. Prioritizing profits over ethics with their decision to enter and uphold contract with ICE. When asked to explain their decision they gave a pre-scripted robotic PR response despite being their client for nearly 10 years. Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) Hootsuite engaged in unethical business practices and their service is not great while also being overpriced. Buffer offers the same value for half the cost. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CG Chelsea G. Marketing Health, Wellness and Fitness ### "Good for Larger Teams" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 January 10, 2026 Hootsuite is a powerful social media management tool that boosts efficiency and scheduling but may feel complex and pricey for smaller users. Pros Hootsuite centralises social scheduling and analytics across platforms. It saves time, supports team workflows, and simplifies planning posts in one dashboard. Cons Costs can be high for smaller teams. The interface feels cluttered at times and advanced analytics require higher tier plans. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. GB George B. Digital Broadcast Media ### "Social Media Dashboard made easy" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 December 26, 2025 Pros Great for specific social media management tasks. Can be a real problem solver for social media teams looking for easy to use dashboards. Cons Offer 30-day trial, plans can be expensive for full package offering. Would love to have a more tailor made offering for smaller agencies Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Tristan N. CEO Venture Capital & Private Equity ### "Hootsuite won't refund me after they failed to cancel my account when I requested it." 2.0 Overall Rating 2.0 2.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 December 19, 2025 I am extremely disappointed with Hootsuite's poor support in getting me a refund for this mishap on their part in not canceling my account. I will never work with Hootsuite again. I'm shocked that they are an enterprise company and can't get back to customers. Pros Seemed like a nice site at first for tracking socials of competitors. I was interested in seeing what they could do. Cons They did not cancel my account when I requested it and thought I had completed cancellation. They proceeded to charge me over $1,000 before I caught that this subscription had rolled over. I sent them 5+ emails to resolve the issue, to both the original sales rep and to the support channel, and no one has gotten back yet. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Marketing and Communications Specialist Non-Profit Organization Management ### "Easy Scheduling " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 December 17, 2025 Aside from inaccurate data, this is a great tool to schedule my posts and I enjoy all the tips and tricks they give you to make sure your content is successful. Pros I love the ease of scheduling my posts in advance. Im able to draft out my content for months which allows me to be productive in other areas in my profession. The interface is also more approachable than other software i've used in the past. Cons The analytics aren't as accurate. I'm usually having to go directly on the platform I use to pull data so my numbers are correct. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Reasons for choosing Hootsuite Cost was approachable and user interface was friendlier than most Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Joshua F. Marketing Assistant Automotive ### "A Great Tool for Managing Social Accounts!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 10, 2025 I’ve had a really great experience using Hootsuite. It makes managing multiple social media accounts so much easier, helps me stay organized with scheduling, and gives a clear picture of how posts are performing. Overall, it’s been a huge time-saver and really helpful for keeping everything on track. Pros I really like Hootsuite because it makes managing multiple social media accounts so much easier. Scheduling posts ahead of time and seeing everything in one place saves a ton of time, and it’s great to be able to track how posts are performing without jumping between platforms. Cons One thing I don’t love about Hootsuite is that it can feel a bit clunky sometimes, especially when switching between accounts or navigating certain features. Also, some reports or analytics can be tricky to figure out at first, which can slow things down. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/121701/HootSuite/reviews/) ## FAQs No, Hootsuite does not currently offer a free plan. All plans are paid, starting at $99 per user, per month when billed annually. However, Hootsuite occasionally offers limited-time trials that allow users to explore features before committing to a subscription. Yes. Hootsuite offers a one-time trial for new users. During the trial, you can access all features of the selected plan. Once the trial ends, your account automatically transitions to the selected plan unless canceled before the trial expires. Hootsuite is HIPAA-friendly and has implemented administrative, physical, and technical safeguards aligned with HIPAA standards. However, full compliance may require additional agreements and configurations depending on your organization’s needs. If you’re on a monthly plan, you can cancel at any time. Annual plans require a one-year commitment and must be canceled before the renewal date to avoid charges for the next term. Yes. Hootsuite supports multiple users, but the number of seats depends on your plan. The Standard plan is for individuals, while Enterprise plans support unlimited users and social accounts with custom permissions. At the end of your trial, your account automatically converts to the plan you selected during sign-up. Your payment method will be charged unless you cancel before the trial ends. Hootsuite sends a reminder email before the trial expires. Yes. Hootsuite offers discounted pricing for eligible nonprofit organizations through its HootGiving program. Nonprofits can apply directly or via TechSoup to access reduced rates on Standard and Advanced plans. ### Have more questions? Connect with one of our advisors for a free consultation and save time in your software search. ## Sources - **Capterra reviews data:** Capterra reviews are collected from verified users for individual software products. [Learn more about how we source our data](https://www.capterra.com/resources/proprietary-data-research/). - **Capterra Shortlist:** Capterra Shortlist identifies the top products in our software categories based on a proprietary blend of user ratings and popularity. [Read the complete methodology here](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology). - This product information came from Hootsuite’s own online content in July 2025, including the product's website and its social media channels. ## Related reading ### [Common Branding Strategy Mistakes and How To Avoid Them](https://www.capterra.com/resources/branding-mistakes/) Published September 16, 2024 by [David J. Brin](https://www.capterra.com/resources/author/david-brin/) and [Carolyn Santa Maria](https://www.capterra.com/resources/author/carolyn-santa-maria/) ### [Elements of a Successful Social Media Strategy for Small Businesses](https://www.capterra.com/resources/elements-of-a-successful-social-media-strategy/) Published June 28, 2024 by [Jason Brown](https://www.capterra.com/resources/author/jason-brown/) and [Carolyn Santa Maria](https://www.capterra.com/resources/author/carolyn-santa-maria/) ### [3 Ways Brand Management Software Can Uplevel Your Business’s Social Presence](https://www.capterra.com/resources/small-business-social-media/) Published July 2, 2024 by [Lauren Spiller](https://www.capterra.com/resources/author/lspiller/) and [Blake Morgan](https://www.capterra.com/resources/author/blake-morgan-guest-contributor/) ### [Labeling AI-Generated Content on Social Media: What Marketers Need To Know](https://www.capterra.com/resources/labeling-ai-generated-content-social-media/) Published July 31, 2024 by [Molly Burke](https://www.capterra.com/resources/author/mburke/) and [Carolyn Santa Maria](https://www.capterra.com/resources/author/carolyn-santa-maria/) ### [Martech Pro Explains How To Refresh Your Social Strategy with GenAI](https://www.capterra.com/resources/future-of-ai-in-social-media/) Published August 26, 2024 by [Niels Juist](https://www.capterra.com/resources/author/niels-juist/) and [Pam Didner](https://www.capterra.com/resources/author/pam-didner/) Popular comparisons [Publer vs Hootsuite](https://www.capterra.com/compare/121701-177145/HootSuite-vs-Publer)[Instagram vs Hootsuite](https://www.capterra.com/compare/121701-210721/HootSuite-vs-Instagram)[Zoho Social vs Hootsuite](https://www.capterra.com/compare/121701-159351/HootSuite-vs-Zoho-Social)[Buffer vs Hootsuite](https://www.capterra.com/compare/121701-143492/HootSuite-vs-Buffer)[Sprout Social vs Hootsuite](https://www.capterra.com/compare/121447-121701/Sprout-Social-vs-HootSuite)[Oktopost vs Hootsuite](https://www.capterra.com/compare/121701-247569/HootSuite-vs-Oktopost)[facelift vs Hootsuite](https://www.capterra.com/compare/121701-150410/HootSuite-vs-facelift)[Agorapulse vs Hootsuite](https://www.capterra.com/compare/121701-123971/HootSuite-vs-Agorapulse) [Sked Social vs Hootsuite](https://www.capterra.com/compare/121701-210659/HootSuite-vs-Sked-Social)[Sprinklr vs Hootsuite](https://www.capterra.com/compare/121701-131274/HootSuite-vs-Sprinklr-Platform)[Cloud Campaign vs Hootsuite](https://www.capterra.com/compare/121701-166130/HootSuite-vs-Cloud-Campaign)[SocialPilot vs Hootsuite](https://www.capterra.com/compare/121701-144332/HootSuite-vs-SocialPilot)[Loomly vs Hootsuite](https://www.capterra.com/compare/121701-166498/HootSuite-vs-Loomly)[HubSpot Marketing Hub vs Hootsuite](https://www.capterra.com/compare/121701-171840/HootSuite-vs-HubSpot-Marketing)[Sendible vs Hootsuite](https://www.capterra.com/compare/121701-130894/HootSuite-vs-Sendible)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)