Vocus

Vocus Social Media Software


4 / 5
39 reviews


Average Ratings

39 Reviews

  • 4 / 5
    Overall

  • 3.5 / 5
    Ease of Use

  • 4 / 5
    Customer Service

Product Details

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About Vocus Social Media Software

Listen to customers and prospects. Find influencers. Monitor conversations, mentions and trends. Engage your public.


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Vocus Social Media Software Features

  • Audience Segmentation
  • Competitive Analysis
  • Configurable Alerts
  • Customer Engagement
  • Dashboard
  • Impact Scoring
  • Influencer Tracking
  • Reputation Management
  • Sentiment Analysis
  • Trend Tracking

Vocus Social Media Software Reviews Recently Reviewed!


Still the Industry Leader

Nov 29, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: While many will say that the platform is a bit dated, Cision remains the gold standard in its field. The reliability, usability, and overall data quality makes me an extremely satisfied customer. Cision certainly excels at obtaining contact information and list building.

Cons: Cision's data analysis could be better. I often find myself using a service like Netbase to get deeper data concerning "what" people are saying exactly.

Overall: Again, Cision still rules the field. Having had experience with several other similar platforms I can say that it remains the most reliable product out there to get the job done.

Used it during Vocus/Cision transition

Sep 22, 2017
3/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Access to tens of thousands of journalists is useful as a PR practitioner. It also does a great job of tracking insights like tone and monitoring where your organization appears in the news.

Cons: We constantly found journalists who hadn't been at their newspaper for over two years. Contact information is frequently outdated. The cost is practically that of a full-time employee. The PRWeb newswire they advertise frequently sends releases to websites with zero traffic, but counts it as a hit. And while their analytics are useful, I'd often go back to a prior month and run the same search string as before and be returned different numbers than the first time. It's hard to trust data that doesn't remain constant.

Quick, easy to use, impactful

Apr 30, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money

Pros: As a PR professional, Cision is vital to me. I use it everyday and it can be a huge help in identifying targets across the globe. They are always updating the platform and making it easy to save and search lists.

Cons: I don't like how when you use the quick search, having the right spacing of the publication name is important to finding the publication. Additionally, cision will sometimes kick you out of the platform while you are working on lists and those lists wont get saved and you have to start all over. The look and feel of the platform is a little outdated and could use a refresh.

Good if you're on a budget, but...

Sep 20, 2017
2/5
Overall

2 / 5
Ease of Use

2 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 3.0/10 Not
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Comments: I'm so disappointed with all of the people I've encountered at Cision over the past 18 months.

Pros: This is a great affordable solution for those monitoring their media (and social media) mentions and you're on a budget.

Cons: 1. The interface is clunky 2. Sometimes they miss monitoring sites that may be firewall/subscription protected 3. Customer services isn't the best - you are dependent on Cision to change the keywords you're monitoring for vs having the freedom to do it yourself. 4. Training was not clear. We went through it several times, and never received the same guidance. Very confusing. And when there were changes mid-subscription, it took a week to get our new updates implemented and support to use the newer interact. 5. When renewing our service, our sales rep made promises on the phone and discussed price with us. We received a contract a week later with 5 days to sign and return it OR they threatened to increase our price by 5-7%! Completely unacceptable, as we have had a relationship with Cision for years! Our company has a process to sign a contract, and it's definitely longer than 5 days!

Cision review

Oct 02, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: I like that Cision stores journalists information in a neat and efficient manner, making it easy to personally reach out and mass distribute public relations material.

Cons: I don't like that Cision's contact information can be outdated.

Overall: My company can distribute materials in a broad and efficient manner thanks to Cision!

Good tool for media contacts.

Jan 09, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Lots of great media contacts for all categories from technology to finance, consumer products to juvenile goods and everything in between.

Cons: It's expensive. I get that it is hard to keep these lists current with all the movement and magazine closings...

Overall: You need the contacts, Vocus has them.

Capterra loader

Great database and ability to filter contacts

Apr 23, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Cision put monitoring, and outreach together in one platform and made it easy to build media lists of relevant contacts

Cons: I was using an older version of Cision (CisionPoint) which was very slow, but this appears to have been fixed in the new cloud platform. Not intuitive or easy to fix search terms (again I think this has been updated)

Overall: Powerful list building and monitoring capabilities

Time saver boon for media database build-up

May 17, 2017
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Cision is an invaluable asset when it comes to building media databases quickly and effectively. I manage public relations across different countries, and this tool helps me save a considerable amount of time and resources. Not only it provides journalists' names, contact details, interests and social media accounts: Cision also offers outlet stats, including readership and ad rates, as well as editorial opportunities. A great aid when it comes to pitching the right story to the right journalist.

Cons: Cision's database is vast but it's not complete. Not all media contacts are actually working and updated, so there's a certain probability to get few bounce emails. Another minus is that it does not provide a list of the journalists' latest published articles - a functionality offered by Cision's competitors, which is extremely helpful when pitching to the media -.

Capterra loader

Cision Platform Review

Nov 14, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
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Pros: The ease of the platform is extremely good! The on-board training I received from account manager was extremely through. Also, sending out emails are very easy.

Cons: I don't really have any cons about the platform.

Overall: The benefits I received are the open & click rates of my new releases. So if I notice that one of my important editors didn't open it it allows me to resend to that editor.

Can't live with it, Can't live without it

Aug 16, 2018
3/5
Overall

2 / 5
Ease of Use

2 / 5
Features & Functionality

4 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Cision works when you want to find a specific reporter's email; i.e. you know their name and publication. It's also helpful in figuring out the email formats of different publications.

Cons: It's not very intuitive. If you type in the name of an outlet, for example, all outlets that have any part of the words used in the query will appear. Results require a lot of manual sorting to figure out what is relevant to your search and what isn't.

Overall: When it comes to media databases, none are really amazing. Cision is one of the top contenders and a necessary evil for PR.

Cision

Aug 22, 2018
3/5
Overall

2 / 5
Ease of Use

2 / 5
Features & Functionality

2 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Cision is a great resource to have when evaluating media outlets and using it as a database to access contacts of these media outlets

Cons: Hard to navigate, UVM seems overly inflated, and not all the outlets are accessible online. Also, when searching for outlets its hard to navigate because the online version of news is considered a separate outlet from the paper or magazine version, when they're owned by the same entity.

Overall: While its a business necessity for my line of work, Cision could be a smoother experience overall and could be more user friendly.

It's expensive but has up-to-date lists of hard-to-find contacts at major media outlets.

May 16, 2017
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The contact information and search features are extensive, so you can find exactly who you want to reach in the markets that you need. Even the pesky ones who purposely don't want their information published.

Cons: List-building can be confusing (or at least, it used to be before I had to cancel), and sometimes too much knowledge can be overwhelming--without knowing how PR works, you can easily blast your information to all the wrong people, and make a gigantic fool out of yourself. This is not for DIY-ers just getting started!

we decided to end our subscription and opt for HubSpot instead

Dec 14, 2017
3/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

2 / 5
Customer Support

2 / 5
Value for Money

Pros: I liked our ability to send press releases and manage social media from the same account. However, other software offered more options and automation features in one central location.

Cons: The limited capabilities. We really needed something that automated more of what we do (email, social media, press releases, blog writing, analytics) all in one place. We ended up only using Vocus to send press releases, which wasn't worth the high price.

Makes PR work easier than ever

May 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I used this when i interned in the PR world. It made my job SO much easier. The searches are effortless and it brings you right to the contact information that you need.

Cons: Sometimes you can be searching for a blogger or media outlet with a very general name and have to pick through to find the right one.

Cision is popular - but I find it hard to use for simple basics

Sep 20, 2017
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Cision is the most popular media database out there. It has the ability to do a lot of things. You can search for all types of media contacts, build lists, etc.

Cons: My experience is mixed, however, as I find it a bit hard to use for basics like searching or building a list. It's also expensive. I'd consider alternatives before purchasing.

Very helpful in the public relations field,

Jun 26, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I love how it can easily create media lists, with very little time. It is great to use in a pinch to find media target contact information

Cons: The user experience seems to be a little outdated. The look and feel of the software could definitely use a more modern update

Overall: Creating media lists, finding media target contact information

Easy to fill out - not much to it!

Jun 07, 2018
4/5
Overall

4 / 5
Ease of Use

2 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: It's so easy to send something out. There is not much / it's not confusing to plug in the information that needs to go out. I also like the reporting feature so clients know views and clicks!

Cons: The tagging of types of businesses can get overwhelming. There are a ton of types and subtypes - which is great because you don't want to miss out on a market - but this part takes up some time.

Overall: makes the clients happy - they have proof that were sending their news or new product releases to the world!

Great if you have time to learn to use it

Nov 21, 2016
4/5
Overall

2 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It is an incredibly exhaustive list of media contacts with hard-to-find contact info

Cons: Sometimes you get oddball search results and the smaller regional media outlets are represented only very lightly in some cases.

Overall: Cision is an incredibly powerful tool, but there is a significant amount of startup time. And while there are quite a few useful search parameters, it still takes a fair amount of culling by hand to get the right media lists. It's incredible for larger national and regional outlets, but we did find it to be a bit light on info for smaller ones. Overall could improve but I don't think there's anything better available.

Nice for reaching variety!

Oct 02, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: I like that I can mass pitch, search journalists and distribute press releases easily.

Cons: With certain packages, you can no longer rush press releases and have to plan way in advance. I also don't like how you can't be more specific when targeting when distributing press releases.

Overall: It's definitely nice to use for press purposes, I just wish it had a few more bells and whistles!

Great

Jan 19, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: This is an easy to use multi use platform that my company and myself utilizes regularly with great success.

Overall: If we ever needed help understanding how to do something we got it right away.

Great Product

Nov 27, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money

Pros: Really like that the company has taken advantage of the culture we live in now. My company prides itself on being extremely eco-friendly and this type of software really helps with the ideas and follow through of executing the right kind of marketing.

Cons: Don't like that it only has a web-based program. I may be the only one, but I do find some use in having a desktop version as well. We still have the baby boomers who aren't as comfortable on the web as we are.

Cision is a great tool for our press release needs

Nov 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We are able to quickly and easily create contact lists and send our news items.

Cons: We are very happy with Cision and it serves our needs.

Lacking some core features of free social tools, and data regularly out of date

Jul 16, 2018
1/5
Overall

2 / 5
Ease of Use

1 / 5
Features & Functionality

1 / 5
Customer Support

1 / 5
Value for Money

Comments: Can not recommend the software or the company as when you complain and we have many complaints they will happily respond with your under contract just keep paying

Pros: The sales pitch was great and we thought we had found a great tool, a solution that would combine all our PR and tracking needs

Cons: The frustrations started soon after go live and support and resolving the issues was not forth coming. This resulted in paying for a tool that reduced productivity and we soon have to result to our original approach of email marketing and social media. The PR is not always up to date and can be limited once you start to drill down.

Capterra loader

PRweb with Cisiion

Oct 18, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The ability to get out a press release, the ease of posting a press release, its easy-to-use posting UI, customer service, boosting posts, and visibility reporting direct to my email.

Cons: The contact of reporters and bloggers information isn't always up to date.

The UI of the list builder function can be difficult to use.

Overall: Great experience! We are able to push out PR posts to PRweb quickly and in a timely manner. It has helped us get visibility as well.

Only Game in Town

Oct 04, 2018
3/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Cision offers an extremely wide span of media outlets... from large to the insanely minute publication.. it defintiely provides a good scope of everything in between! I

Cons: I think this software is somewhat "clunky" ... think there is definitely room from improvement with the user interface. Moving between listings is a little complex.

Overall: think they probably corner the market on PR software.. but that doesn't mean improvements can't be made.

Used this product look up influencers/journalists to work with

Apr 26, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I liked that it had a huge directory of contacts to look up and is very easy to use. I looked up specific contacts and the program had it.

Cons: It's a bit old school in it's design. It definitely could use a refresh. Also, contacts should be updated frequently.

Used to find the right numbers and contact info for prospects, overall good

May 04, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: I liked the ease of use of this product and the different functions you could use to narrow down searches

Cons: I didn't like that this database is used mostly for advertising and or media relations, I think they should broaden their industry realm.

Overall: benefits were being able to find the right contact info for prospects and clients.

Loved the Social Media Monitoring component

Sep 12, 2017
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: What I liked most was the ability to track, manage, and monitor all your social media activity and track how users are engaging with your company / brand. The analytics and insights you gain from this can be invaluable to the success of a company.

Cons: You need to have a fairly significant PR budget to order and use Cision, not necessarily doable for a smaller company.

Overall: The ability to track, manage, and report on how users are engaging with your brand / company. A 1 stop shop to manage all PR functions.

Another Great Option for Marketing on Social Media

Nov 16, 2017
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money

Pros: As someone who is in the younger crowd, this is useful to me because when I started, I was unsure about how to reach who I needed to. Helped me immensely!

Overall: This is for marketing professionals who need a boost on social media. So may deem it unnecessary--especially the millennials

Great PR Tool for Big Businesses

Jun 07, 2017
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Ease of use is one of the biggest pros about this.

Their customer support is also outstanding and anytime I had a questions or was curious about a certain feature I got an automatic response.

Cons: Not tailored for smaller businesses that don't have a huge budget. There was no way to reduce the number of features given as well which would have maybe changed a few things.

Overall: Being able to create media lists and also being able to create reports to show upper management.

I have been a Cision user for about a month. I really like the media contact section.

Sep 18, 2017
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The media contact section - while this is the section I've used the most the email functionality is fantastic as well.

Overall: My ability to an attach a press release to an email to make it more personal to our specific editors.

Great PR distribution system

Jun 30, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money

Pros: It's very comprehensive and has great customer support. You actually get an account manager which is helpful when you are first setting yourself up on the platform.

Cons: The cost is obviously a bit prohibitive but they have volume discounts. The process of uploading a release can also be a bit daunting with so many things and add-ons that you can use.

Focus Now Cision

Nov 30, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: As a travel company, we have to work hard to stay in the spotlight to compete with online bookings. We found a couple companies that would prefer using us, so it was quite helpful.

Overall: Customer service is great, and the price is worth it. I love using this product, and hopefully it will give me even more options in the future to get my company out there.

While cision is a very large database, it doesn't provide the best insight into the journalist.

Sep 21, 2017
2/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

2 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: It's pretty easy to use. There are TONS of results and it's a very large database. There are a lot of ways in which you can break down your search (locations, topics, keywords, names, etc.)

Cons: The topics are pretty broad and it often leads to pitching the wrong journalist. There's no way to truly see what the person writes about.

Way Oversold, Barely Usable

Jun 06, 2018
2/5
Overall

2 / 5
Ease of Use

2 / 5
Features & Functionality

2 / 5
Customer Support

1 / 5
Value for Money
Likelihood to Recommend: 2.0/10 Not
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Pros: PRWeb and PRNewswire market share drove our usage (we got upsold into trying Cision Cloud).

There is some value in having filterable media contact lists....but not at their price points.

Cons: Horrifically bad value for money - our worst software purchase of 2017. We left.

"Unified cloud" was 100% overhyped. Rolled out with unclear UX, broken features

Too many of the media contacts emails bounce.

Many of lists are poorly scrubbed - you end up with random contacts that don't fit the segment you are targetting.

"Account managers" are useless at solving issues - lots of back and forth by email with no resolution.

Overall: Not many.

Customer when it was Vocus, have since cancelled

Dec 01, 2016
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money

Comments: Too expensive for our organization. We loved the PR capabilities and saw a lot of traction on our content, but it wasn't worth the high cost compared to how frequently we needed to use the software's capabilities. We've since canceled our PR subscription and now send emails via My Emma and HubSpot marketing software.

Incredibly beneficial being in the PR industry

Jul 06, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It is absolutely the best way to find contact information for journalists from the biggest papers to the smallest local publications

Cons: Not every journalist is on there and some entire papers do not have people, it is rare but they could step up their rolodex

Powerful but difficult to use

May 06, 2018
3/5
Overall

1 / 5
Ease of Use

4 / 5
Features & Functionality

Pros: It's powerful with the ability to find and reach out to many influencers, fine-tuning it by industry etc

Cons: I found that it was too difficult and awkward to use effectively, it took ages to produce lists and filtering them was complicated.

Poor customer service, bad interface

Aug 17, 2017
1/5
Overall

1 / 5
Ease of Use

1 / 5
Features & Functionality

1 / 5
Customer Support

1 / 5
Value for Money

Pros: It's cheap but that's probably the only good thing about it. It's hard to download the lists but I'm told you can?

Cons: You really get what you pay for with Cision. The interface is cheap and clunky, they don't monitor as many titles as you'll need them to, the press lists are far from definitive and their customer service is poor. They're great when you're signing up, but good luck after that!

Overall: None