# Bynder Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Bynder the right Digital Asset Management solution for you? Explore 227 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/122257/Bynder/reviews/

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Bynder

4.5 (227)

[View alternatives](https://www.capterra.com/p/122257/Bynder/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated July 20th, 2026

# Reviews of Bynder

Ease of use

4.4

Customer Service

4.5

## Pros and Cons in Reviews

CJ

Céline J

Content ManagerConsumer Services, 51 - 200 employeesUsed the software for: 6-12 months.

“Bynder is excellent, user-friendly software for sharing and managing assets—such as documents, photos, and videos—by centralizing them in one place without any hassle; it also offers a wide range of logos and great color options for customization.“

June 10, 2026

JM

Justin M

CEOInformation Technology and Services, 11 - 50 employeesUsed the software for: 1-2 years.

“Also, when I search for something specific (ie- a red backpack) the AI option is absolutely terrible.“

March 14, 2026

JM

Justin M

CEOInformation Technology and Services, 11 - 50 employeesUsed the software for: 1-2 years.

“I can link multiple languages of pdfs together, therefore I will never lose the french version in the folder system.“

March 14, 2026

SN

Sylla N

FabricatorFine Art, 2 - 10 employeesUsed the software for: 6-12 months.

“Initial setup and customization can be time-consuming, and the platform may experience performance issues when handling large asset libraries.“

January 2, 2025

SN

Sylla N

FabricatorFine Art, 2 - 10 employeesUsed the software for: 6-12 months.

“Its cloud-based accessibility and integrations with platforms like Adobe Creative Suite and Salesforce further streamline creative and marketing workflows.“

January 2, 2025

Otilde R

Product DesignerInformation Technology and Services, 1,001 - 5,000 employeesUsed the software for: 1-2 years.

“It should be noted that in the asset comparison tool, there is no ability to view two files side by side.“

September 30, 2024

MC

Mallory C

Graphic DesignerElectrical/Electronic Manufacturing, 51 - 200 employeesUsed the software for: 6-12 months.

“It offers great organization through tagging and categorizing, allowing for easy searching without the over-complication of folders and sub-folders.“

May 1, 2025

SN

Sylla N

FabricatorFine Art, 2 - 10 employeesUsed the software for: 6-12 months.

“Bynder can be costly, especially for smaller businesses, and advanced features come with a steep learning curve.“

January 2, 2025

## Showing most helpful reviews

Showing 1-25 of 227 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Otilde R.  
Product Designer  
Information Technology and Services  
Used the software for: 1-2 years

### "Your Asset Management Solution"

September 30, 2024

4.0

Feature to define custom metadata fields fits our needs most appropriately. Elevate our digital asset management game with Bynder. Harness the power of its advanced features and experience the difference it makes for our organization.​

Pros

Safeguard the important digital resources with the help of the highly effective security system offered by Bynder. Rely on Bynder to safeguard your assets and offer an assurance that your valuable content is safe with us.

Cons

It should be noted that in the asset comparison tool, there is no ability to view two files side by side. Here there is a drawback of video editing: it is rather restrictive, and where major changes have to be made, they have to be done outside the platform.

Switched from

[Templafy](https://www.capterra.com/p/154533/Templafy/)

This transition came about to beef up the files for those who work remotely as well as increase clarity of the different versions. In the past, we had not employed the right kind of features that are now required today in a working environment with employees who work remotely.

Review Source

MC

Mallory C.  
Graphic Designer  
Electrical/Electronic Manufacturing  
Used the software for: 6-12 months

### "Great Asset Management"

May 1, 2025

5.0

A very clean organizational space for asset management that integrates well with our content management systems.

Pros

It offers great organization through tagging and categorizing, allowing for easy searching without the over-complication of folders and sub-folders.

Cons

Occasionally it will freeze while uploading large volumes of files - forcing the user to refresh the page and redo everything. This can be frustrating when working with large amounts of files.

Switched from

[Airship](https://www.capterra.com/p/163460/Web-Notify/)[Mediafly](https://www.capterra.com/p/141140/Mediafly/)

Airship / Mediafly's value was not worth the cost. Bynder's ability to integrate with our PIM and ContentStack + tag-based categorization (versus Mediafly's folders) worked better for my team.

Review Source

DM

Donnie M.  
Chief Revenue Officer  
Staffing and Recruiting  
Used the software for: 2+ years

### "Does Good Job"

June 23, 2026

5.0

My biggest issue has been cleaning up our messily organized CRM Data after a sudden exit from a member of our team. Their Team jumped in and completed the Website Migration Task and Funnels. Additionally, the Promotional App Video they created will help me stop having to explain what we do to new people repeatedly. Thankfully it is functioning properly and I am simply happy to see it off of my desk.

Pros

I was pleasantly surprised when Bynder completed our Explainer Video and Site Fixes Without Disrupting The Entire System. Honestly I thought for sure they were going to ruin the entire system. I had also previously used some poor quality code earlier that completely destroyed my Menu Module. However, their Team quickly fixed this problem, and it is working properly again.

Cons

Why would all 5 people involved in the email thread feel compelled to let me know an animation is "rendering". Please provide one single point of contact for each task.

Review Source

JM

JR M.  
IT Management  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Bynder good but not great"

January 3, 2025

3.0

Very mid experience. We transitioned from WebDAM and most preferred if we could have stayed. The team at Bynder did not help us with the transition very well and ultimately it took a full year to get the DAM transferred. They cut us off of API access a week before our contract expired and tried to sell special services to get us to transfer files out. Fortunately we had already completed the transfer to our new DAM by then.

Pros

API was nice. Product technically was a DAM.

Cons

User experience was poor. Users really hated the flat structure of the database, they preferred working in folders. Finding resources using the metadata available wasn't great either. Their search engine failed us and was quirky.

Switched from

[Webdam](https://www.capterra.com/p/81755/Webdam/)

Bynder purchased WebDAM and sold us on the product claiming it would be better, easier and cheaper. All false.

Review Source

RJ

Rashaad J.  
Junior A and R Associate  
Arts and Crafts  
Used the software for: 2+ years

### "Centralized and efficient"

April 13, 2026

4.0

What is essential for me with Bynder is the fact that it centralizes and efficiently organizes creative content

Pros

The platform makes it easy to store and share files between teams. Asset management is structured and allows you to quickly find visuals or content related to different artists.

Cons

The cost can be high depending on the needs for each product, and it is normal since each feature has a price to pay

Review Source

Denise W.  
Marketing Specialist  
Marketing and Advertising  
Used the software for: 1-2 years

### "Bynder is our digital assets' authoritative database"

October 31, 2022

5.0

Bynder acts as a central repository for all of our digital assets, making it easier for everyone in the organization and our external partners to access the most up-to-date and accurate versions without wasting time searching for them or second-guessing whether or not they are viewing the most recent revisions. It establishes a system that can be used across all divisions and which can be relied upon to give up-to-date and comprehensive data on our digital holdings.

Pros

Bynder is used all over our company. Bynder has been an extremely flexible option for us to better manage the distribution and use of all of our digital assets. Inefficient time and effort is wasted trying to locate needed digital files that have been dispersed among multiple computers, shared folders, and emails.

Cons

There's no way to keep tabs on which files are being transferred, downloaded, etc. It was difficult to locate assets without knowing precisely where they were stored. To use several filters based on a single metaproperty. Minimization of computerized categorization.

Switched from

[Brandfolder](https://www.capterra.com/p/133103/Brandfolder/)

Many of our homes have many, regularly updated renderings. Given that the most up-to-date rendering was spread among several offices and individuals, keeping track of it may be a challenge. Creating a central area where we can change renderings without adding a new file and re-uploading eliminated questions about rendering accuracy.

Review Source

Jessica D.  
Game Programmer  
Computer Software  
Used the software for: 2+ years

### "Bynder is very user-friendly and configurable"

June 14, 2022

4.0

Our sales and marketing digital asset management system and our graphics digital asset management system needed to be integrated. We required an easy-to-use and easy-to-manage solution. Bynder gives you access to everything.

Pros

It was made clear by the Onboarding Manager exactly what needed to be done and when. They gave us with tools to evaluate and spreadsheets to help us verify the platform's suitability for our purposes. The weekly sessions were fruitful, and the "homework" tasks were manageable. The database is well-built, but it also allows for a great deal of customization.

Cons

Metaproperties and permissions may have benefited from a bit more description of how they're used, especially how they're connected. Things didn't exactly go according to plan, so we had to go back a few times and reorganize.

Switched from

[Brandfolder](https://www.capterra.com/p/133103/Brandfolder/)[Acquia DAM (Widen)](https://www.capterra.com/p/76774/Widen-Collective/)

The gateway is well-designed, intuitive, and simple to use. As with the ongoing Customer Satisfaction Management, the onboarding process was good and comprehensive. We've been working with Bynder for almost two years now, and we haven't needed to ask for help once.

Review Source

JM

Justin M.  
CEO  
Information Technology and Services  
Used the software for: 1-2 years

### "I like Bynder"

March 14, 2026

5.0

I am extremely happy not to have to deal with the old hard drives sitting at my desk taking up valuable space. We were storing documents and things on google drive and slack before we started using the portal, but now almost everything is in the portal. Therefore, I am rarely being asked for logos or other types of files on a daily basis (at least not most days). I can link multiple languages of pdfs together, therefore I will never lose the french version in the folder system. It just takes less stress out of my workday.

Pros

Facial recognition works amazingly well when finding people, which I didn't think would be possible. I also love that if I am having issues, I can contact staff via email and they won't send me off to those auto-links that are always popping up.

Cons

Every single time you update your software, you charge for it. Also, when I search for something specific (ie- a red backpack) the AI option is absolutely terrible.

Review Source

VR

Verified Reviewer  
Content Creator  
Entertainment  
Used the software for: 1-2 years

### "Bynder is an easy to use software "

January 26, 2026

5.0

overall I love using the Bynder software especially bein able to customize templates for my unique branding

Pros

I like that it is easy to use and the features are great for what I need. it is great value for money and I can mange my files.

Cons

there is nothing I did not like about this software. As I have not needed t contact customer support, I cannot comment.

Review Source

CJ

Céline J.  
Content Manager  
Consumer Services  
Used the software for: 6-12 months

### "Bynder review "

June 10, 2026

4.0

Pros

Bynder is excellent, user-friendly software for sharing and managing assets—such as documents, photos, and videos—by centralizing them in one place without any hassle; it also offers a wide range of logos and great color options for customization.

Cons

Bynder is quite expensive; it really isn't suited to small businesses or freelancers. Searches can sometimes be slow.

Review Source

SN

Sylla N.  
Fabricator  
Fine Art  
Used the software for: 6-12 months

### "Would recommend despite complaints"

January 2, 2025

5.0

Pros

Bynder offers a user-friendly interface and centralized asset management, making it easy for teams to store, organize, and access digital content. It enhances collaboration with tools like annotations, approval workflows, and version control while ensuring brand consistency through customizable templates and portals. Its cloud-based accessibility and integrations with platforms like Adobe Creative Suite and Salesforce further streamline creative and marketing workflows.

Cons

Bynder can be costly, especially for smaller businesses, and advanced features come with a steep learning curve. Initial setup and customization can be time-consuming, and the platform may experience performance issues when handling large asset libraries. Additionally, its offline capabilities are limited, and some features, like search functionality and reporting customization, could use improvement.

Review Source

PS

Pratham S.  
Mean Stack Developer  
Staffing and Recruiting  
Used the software for: 1-2 years

### "Straightforward and Organized Remote Working and Business Integration Tool"

February 21, 2023

4.0

Our whole marketing, social, and graphics teams can seamlessly exchange these files thanks to Bynder, which also helps us manage our photo library and other assets. Sharing your documents with outside services can feel less secure when you work with a platform like Microsoft. We get an additional degree of security from Bynder. We can be sure we are always working with final assets thanks to Bynder.

Pros

The taxonomy system and the dashboard page really amazed me because Bynder has basically thought of everything. The derivatives feature of Bynder is something else I adore; it takes SUCH a massive burden off my shoulders that the system can automatically crop socially ready assets for me. Without the requirement for a VPN connection, all employees may discover work and have immediate access to our resources. Our productivity and file management both significantly enhance thanks to Bynder. Although setting up a DAM system can be frightening, the Bynder team has a great process that lets us do it quickly and without much difficulty.

Cons

I wish I had had more time to spend during onboarding on a few modules. Although Taxonomy is really important, we spent a lot of time discussing it, therefore I wish we had spent a bit more time discussing some of the other elements. I want to Bynder had some organisational system to more closely resemble how each of us uses our PCs, hard discs, etc. I would like to see more pre-built API connectors and less expensive Adobe plug-ins. Another benefit would be facial recognition.

Review Source

AFS

Ahmad Farhad S.  
Chief Marketing Officer  
Management Consulting  
Used the software for: 6-12 months

### "Bynder, You Marketing Partner!"

December 1, 2022

5.0

I love Bynder, this wonderful software helps my business in any way like best marketing through content creation/management, creative management, video making, file storage, and many more. Thank Bynder!

Pros

I use and like Bynder for my business digital or online presence. This software has different helpful tools such as creative management, video making, content creation/management, and many more nice features which helps my business widen its network.

Cons

I like all the tools included in this software, I would love to see other new and amazing tools in upcoming versions.

Review Source

CN

Chiara N.  
Creative Marketing Manager  
Medical Devices  
Used the software for: 6-12 months

### "Our experience with Bynder"

July 27, 2023

5.0

The aim was to have an overarching online solution where we can collect all of our assts. The quick access and the user-friendliness of the interface are an advantage here. Bynder is easy to understand, making it the ideal solution for the whole company to access media. We were particularly impressed by the onboarding process with \[sensitive content hidden\] Initially we had difficulties with the taxonomy. Both of them supported us in every point and stood by our side competently. Thanks for that from the whole team!

Pros

Bynder is easy to use and easy understand. For me as a designer, the connection to the Adobe programs is of great advantage.

Cons

Sometimes the change to the taxonomy is difficult to implement if you haven't dealt with it that much.

Review Source

VR

Verified Reviewer  
Creative Designer  
Human Resources  
Used the software for: 1-2 years

### "Excellent Asset Manager"

January 10, 2019

5.0

Pros

The browser intergration is smooth and easy to use, allowing drag and drop and other useful features. The custom API abilities are very nice too.

Cons

Lacks a few key features you would expect to present in any DAM like cut and paste of assets, searchability of folder names, a trash can. The biggest downside to me is that if a feature is not working properly, like default sort order not saving for half our users, the solution has to be voted on to be determined important enough to be worked on. This can leave major functionality missing and features not working while you wait for months if not years for a possible fix that's not even guaranteed.

Review Source

GW

Gayla W.  
  
Renewables & Environment  
Used the software for: 1-2 years

### "Built For Sucess"

March 29, 2017

5.0

Bynder is a great tool - since it is built to your specific needs, there is a lot of thought that goes into the up front to ensure it's success and user-friendly. Bynder's DAM module empowers our marketers to be able to find things on their own, see the brand guidelines, and know what is already "brand approved" in one place. By having featured collections, we can present new and interesting materials that others may not know about in an easy to find way that gets the new assets in our stakeholders hands more quickly than ever before. Bynder's Workflow module is intuitive and easy it is for our stakeholders and legal teams to review, annotate and provide feedback in a timely manner to our creative team. It has greatly improved our communication and efficiency working on projects.

Pros

With one central location for people to find files, guidelines, images and inquire about projects, we are much more efficient in providing people what they need, and ensuring brand compliance. Having Collections and the file send feature is extremely helpful. We also use workflfow, so Bynder collectively allows us to be nimble in our creative development and asset management.

Cons

I wish the workflow tool integrated better with the DAM.

Review Source

VR

Verified Reviewer  
Content Marketing Specialist  
Computer Software  
Used the software for: 2+ years

### "Intuitive system -works great."

July 12, 2018

5.0

It's much easier for sales reps to find the content they need, rather than asking me for files multiple times per day. I love that you don't have to slog through folders - you can mix and match tags/filters to find exactly what you want in very little time. It's also been great to have public links to the files (if desired) to send them out to people outside of the company, like prospects. Way, way better than Dropbox... there's also rudimentary tracking features which could be improved but already have come a long way in the 2 years we've had the system.

Pros

It is very easy to find what you need, and it's really easy to train new employees on it - I basically tell them it's like searching on Amazon. It's a huge upgrade from the folder-based system we were using before (Dropbox). I really like that if an asset needs to be updated, you only have to upload the new version to one place. Our client service rep is also wonderful.

Cons

It was a slog to get the system fully implemented. I suppose that's the case with any digital asset management system, though. It is also pretty expensive for what seems like relatively simple software.

Review Source

VR

Verified Reviewer  
Assistant Director of Marketing  
Higher Education  
Used the software for: 2+ years

### "WebDAM - A Bynder Product"

January 10, 2019

4.0

Having been a WebDAM user for the past 5+ years, we have really relied on the software for all of our digital asset needs for our marketing department and for the entire organization.

Pros

We were early adopters to onboard WebDAM and the solution has met our need. It allows us to organize, tag, download, save lightboxes for projects, search, expire old photos with ease. The pricing is aligned with their competitors so it's a competitive software solution for anyone to explore!

Cons

For us, they are only minor - being able to embed metadata within the photo through WebDAM and integrated plug-ins for Adobe CC. Not a deal breaker but certainly would help!

Review Source

Brionne G.  
Chief Brand Experience Designer  
Design  
Used the software for: 1-2 years

### "It Does the Job"

December 16, 2019

4.0

We use Bynder to store all of our completed work, but that doesn't happen as much as we'd like because it takes a long time to upload each asset.

Pros

I like that Bynder is our one-stop-shop for all our digital assets. I also like how easy it is to log in to Bynder and instantly see what fellow coworkers are designing. It's a great place for inspiration that's on-brand because it was created by other designers in our company.

Cons

The interface is very clunky and it can be difficult to find what I'm looking for. It also takes so long to upload even a single asset that many designers forgo uploading their finished work to Bynder.

Review Source

JN

Jordan N.  
Account Manager  
Research  
Used the software for: 6-12 months

### "Best in class Digital Asset Management"

March 9, 2022

5.0

Pros

Bynder has been a critical tool for our team when it comes to managing our assets and easily finding the content and assets we need. The ease of use is unlike any other tool we've used and what used to take multiple emails and messages now takes a few clicks. The taxonomy and metadata setup and day-to-day use is straightforward and everyone on our team knows how to use the tool with minimal training and setup. We have been able to centralise all our existing content in one central place and have robust access controls in place for external stakeholders, something that is absolutely critical for our businesses. We no longer have to worry about the wrong files being shared with the wrong people - a real god-send.

Cons

Nothing of note I can think of - wish we had implemented Bynder earlier.

Review Source

VR

Verified Reviewer  
Digital Asset & Creative Technology Manager, Global Marketing  
Retail  
Used the software for: 1-2 years

### "Webdam review"

December 17, 2018

3.0

Pros

Easy to use out of the box, permission are a breeze to set up

Cons

Some basic DAM features aren't available, reliability of features working properly

Review Source

CG

Christine G.  
Analytics  
Computer Software  
Used the software for: Less than 6 months

### "Very effective for large and growing companies "

March 21, 2022

5.0

overall very happy and would recommend this product to any mid to large size organization that's looking to centralize their assets with a single source of truth. Setup was relatively quick and easy and the onboarding team was fun to work with.

Pros

\- Bynder is the most user-friendly and easy to use digital asset manager with extensive features and add on products for the entire org - Support is amazing - quick, thoughtful, and helpful - ease of use for entire team is much better than our previous dam manager - centralize all new and existing content for external stakeholders with one tool - completely customizable to our own company

Cons

Integrations and flexibility with CMS, but it's getting better At one time, I was receiving slow customer service, but its been rectified and has been really good lately templates studio can be clunky sometimes

Review Source

Ashley R.  
Associate Creative Director  
Graphic Design  
Used the software for: 1-2 years

### "Easy to use, robust system"

December 17, 2018

4.0

I have had a positive experience with Bynder. The team is very responsive, and I really like the platform.

Pros

Bynder is really robust, customizable, easy to use and intuitive which is why we went with the platform after researching options.

Cons

There is one little quirk I have stumbled upon with naming the various properties you can assign to your media, but nothing that would prevent me from suggesting the platform.

Review Source

MW

Mark W.  
Technical Project Manger  
Internet  
Used the software for: 1-2 years

### "Bynder is very easy to use!"

December 17, 2018

4.0

Pros

What I love most about Bynder is just user friendly the interface is. Everything is in the right place, which makes it super simple to figure out on your own, with little to no guidance. Their API is also really easy to use with plenty of options to integrate your third party tools.

Cons

I would love more built in integration possibilities, like auto import from Adobe stock or similar.

Review Source

CK

Co K.  
Designer  
Computer Software  
Used the software for: Less than 6 months

### "Still the number one DAM out there"

November 23, 2021

5.0

Having all our content in one place has saved us so much time trying to find the right asset and sending it to users and clients. The Digital Brand Templates modules has saved our designers hundreds of hours in making small changes to copy, sizing and for localisations. The stunning user interface also means that adoption has been great and everyone is happy to use the tool daily.

Pros

Phenomenal user interface and usability and very flexible content creation tools and integrations make Bynder the best DAM I have seen out there.

Cons

Nothing is currently missing from our use case.

Review Source

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