---
title: "Bynder Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is Bynder the right Digital Asset Management solution for you? Explore 229 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/122257/Bynder/reviews/"
page_type: "reviews"
language: "en"
publication_date: "2026-09-29"
---

Bynder

4.5 (229)

[View alternatives](https://www.capterra.com/p/122257/Bynder/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated September 29th, 2026

# Reviews of Bynder

Ease of use

4.4

Customer Service

4.5

## Pros and Cons in Reviews

CJ

Céline J

Content ManagerConsumer Services, 51 - 200 employeesUsed the software for: 6-12 months.

“Bynder is excellent, user-friendly software for sharing and managing assets—such as documents, photos, and videos—by centralizing them in one place without any hassle; it also offers a wide range of logos and great color options for customization.“

June 10, 2026

SN

Sylla N

FabricatorFine Art, 2 - 10 employeesUsed the software for: 6-12 months.

“Initial setup and customization can be time-consuming, and the platform may experience performance issues when handling large asset libraries.“

January 2, 2025

SN

Sylla N

FabricatorFine Art, 2 - 10 employeesUsed the software for: 6-12 months.

“Its cloud-based accessibility and integrations with platforms like Adobe Creative Suite and Salesforce further streamline creative and marketing workflows.“

January 2, 2025

JM

Justin M

CEOInformation Technology and Services, 11 - 50 employeesUsed the software for: 1-2 years.

“Also, when I search for something specific (ie- a red backpack) the AI option is absolutely terrible.“

March 14, 2026

MC

Mallory C

Graphic DesignerElectrical/Electronic Manufacturing, 51 - 200 employeesUsed the software for: 6-12 months.

“It offers great organization through tagging and categorizing, allowing for easy searching without the over-complication of folders and sub-folders.“

May 1, 2025

SN

Sylla N

FabricatorFine Art, 2 - 10 employeesUsed the software for: 6-12 months.

“Bynder can be costly, especially for smaller businesses, and advanced features come with a steep learning curve.“

January 2, 2025

JM

Justin M

CEOInformation Technology and Services, 11 - 50 employeesUsed the software for: 1-2 years.

“I can link multiple languages of pdfs together, therefore I will never lose the french version in the folder system.“

March 14, 2026

JM

JR M

IT ManagementNon-Profit Organization Management, 11 - 50 employeesUsed the software for: More than 2 years.

“The team at Bynder did not help us with the transition very well and ultimately it took a full year to get the DAM transferred.“

January 3, 2025

## Showing most helpful reviews

Showing 1-25 of 229 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Jennifer N.  
Marketing  
Consumer Services  
Used the software for: 6-12 months

### "Robust Digital Asset Management for Streamlined Workflows"

September 16, 2026

4.0

Overall, Bynder provides a reliable and scalable solution for Digital Asset Management (DAM). It significantly reduces file-redundancy issues and eliminates endless email chains by streamlining file sharing and image management across teams.

Pros

Bynder excels at centralizing digital assets into a single, intuitive source of truth. Its powerful search and taxonomy tools make finding specific images, brand assets, and creative files effortless. The user interface is clean and accessible, making onboarding smooth for both technical and non-technical team members. Features like custom metadata tagging and built-in transformations for photo assets save significant time during content creation and distribution workflows.

Cons

The initial setup and taxonomy planning require a steep investment of time to configure correctly for larger file libraries. Additionally, advanced customization and enterprise-level tiers can become quite expensive for mid-sized teams, and some granular file-permission settings take a bit of trial and error to get right.

Review Source

Denise W.  
Marketing Specialist  
Marketing and Advertising  
Used the software for: 1-2 years

### "Bynder is our digital assets' authoritative database"

October 31, 2022

5.0

Bynder acts as a central repository for all of our digital assets, making it easier for everyone in the organization and our external partners to access the most up-to-date and accurate versions without wasting time searching for them or second-guessing whether or not they are viewing the most recent revisions. It establishes a system that can be used across all divisions and which can be relied upon to give up-to-date and comprehensive data on our digital holdings.

Pros

Bynder is used all over our company. Bynder has been an extremely flexible option for us to better manage the distribution and use of all of our digital assets. Inefficient time and effort is wasted trying to locate needed digital files that have been dispersed among multiple computers, shared folders, and emails.

Cons

There's no way to keep tabs on which files are being transferred, downloaded, etc. It was difficult to locate assets without knowing precisely where they were stored. To use several filters based on a single metaproperty. Minimization of computerized categorization.

Switched from

[Brandfolder](https://www.capterra.com/p/133103/Brandfolder/)

Many of our homes have many, regularly updated renderings. Given that the most up-to-date rendering was spread among several offices and individuals, keeping track of it may be a challenge. Creating a central area where we can change renderings without adding a new file and re-uploading eliminated questions about rendering accuracy.

Review Source

JM

JR M.  
IT Management  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Bynder good but not great"

January 3, 2025

3.0

Very mid experience. We transitioned from WebDAM and most preferred if we could have stayed. The team at Bynder did not help us with the transition very well and ultimately it took a full year to get the DAM transferred. They cut us off of API access a week before our contract expired and tried to sell special services to get us to transfer files out. Fortunately we had already completed the transfer to our new DAM by then.

Pros

API was nice. Product technically was a DAM.

Cons

User experience was poor. Users really hated the flat structure of the database, they preferred working in folders. Finding resources using the metadata available wasn't great either. Their search engine failed us and was quirky.

Switched from

[Webdam](https://www.capterra.com/p/81755/Webdam/)

Bynder purchased WebDAM and sold us on the product claiming it would be better, easier and cheaper. All false.

Review Source

DM

Donnie M.  
Chief Revenue Officer  
Staffing and Recruiting  
Used the software for: 2+ years

### "Does Good Job"

June 23, 2026

5.0

My biggest issue has been cleaning up our messily organized CRM Data after a sudden exit from a member of our team. Their Team jumped in and completed the Website Migration Task and Funnels. Additionally, the Promotional App Video they created will help me stop having to explain what we do to new people repeatedly. Thankfully it is functioning properly and I am simply happy to see it off of my desk.

Pros

I was pleasantly surprised when Bynder completed our Explainer Video and Site Fixes Without Disrupting The Entire System. Honestly I thought for sure they were going to ruin the entire system. I had also previously used some poor quality code earlier that completely destroyed my Menu Module. However, their Team quickly fixed this problem, and it is working properly again.

Cons

Why would all 5 people involved in the email thread feel compelled to let me know an animation is "rendering". Please provide one single point of contact for each task.

Review Source

Jessica D.  
Game Programmer  
Computer Software  
Used the software for: 2+ years

### "Bynder is very user-friendly and configurable"

June 14, 2022

4.0

Our sales and marketing digital asset management system and our graphics digital asset management system needed to be integrated. We required an easy-to-use and easy-to-manage solution. Bynder gives you access to everything.

Pros

It was made clear by the Onboarding Manager exactly what needed to be done and when. They gave us with tools to evaluate and spreadsheets to help us verify the platform's suitability for our purposes. The weekly sessions were fruitful, and the "homework" tasks were manageable. The database is well-built, but it also allows for a great deal of customization.

Cons

Metaproperties and permissions may have benefited from a bit more description of how they're used, especially how they're connected. Things didn't exactly go according to plan, so we had to go back a few times and reorganize.

Switched from

[Brandfolder](https://www.capterra.com/p/133103/Brandfolder/)[Acquia DAM (Widen)](https://www.capterra.com/p/76774/Widen-Collective/)

The gateway is well-designed, intuitive, and simple to use. As with the ongoing Customer Satisfaction Management, the onboarding process was good and comprehensive. We've been working with Bynder for almost two years now, and we haven't needed to ask for help once.

Review Source

VR

Verified Reviewer  
Digital Asset Manager  
Furniture  
Used the software for: 2+ years

### "Intuitive and easy of use"

November 9, 2021

4.0

Overall, I really like the way it's setup, and the flexibility you have to customize the product for your brand. We've done away with network folders, we've made more people self sufficient. We now know what assets we have. Duplications are pretty non existent. Got rid of allot of manual work on websites; cropping images, replacing documents etc.

Pros

I like the lack of folder structure, this combined with a good taxonomy, you'll find what you need in seconds.

Cons

Integrations and flexibility with CMS, but it's getting better. The stability and lack of customization of the Analytics. The rest are just some small issues.

Reason for choosing Bynder

Native company, which makes communications easy. Was a startup at the time. The way they setup the portal was different from many other DAM systems, that still relied on folder structures.

Review Source

Otilde R.  
Product Designer  
Information Technology and Services  
Used the software for: 1-2 years

### "Your Asset Management Solution"

September 30, 2024

4.0

Feature to define custom metadata fields fits our needs most appropriately. Elevate our digital asset management game with Bynder. Harness the power of its advanced features and experience the difference it makes for our organization.​

Pros

Safeguard the important digital resources with the help of the highly effective security system offered by Bynder. Rely on Bynder to safeguard your assets and offer an assurance that your valuable content is safe with us.

Cons

It should be noted that in the asset comparison tool, there is no ability to view two files side by side. Here there is a drawback of video editing: it is rather restrictive, and where major changes have to be made, they have to be done outside the platform.

Switched from

[Templafy](https://www.capterra.com/p/154533/Templafy/)

This transition came about to beef up the files for those who work remotely as well as increase clarity of the different versions. In the past, we had not employed the right kind of features that are now required today in a working environment with employees who work remotely.

Review Source

JM

Justin M.  
CEO  
Information Technology and Services  
Used the software for: 1-2 years

### "I like Bynder"

March 14, 2026

5.0

I am extremely happy not to have to deal with the old hard drives sitting at my desk taking up valuable space. We were storing documents and things on google drive and slack before we started using the portal, but now almost everything is in the portal. Therefore, I am rarely being asked for logos or other types of files on a daily basis (at least not most days). I can link multiple languages of pdfs together, therefore I will never lose the french version in the folder system. It just takes less stress out of my workday.

Pros

Facial recognition works amazingly well when finding people, which I didn't think would be possible. I also love that if I am having issues, I can contact staff via email and they won't send me off to those auto-links that are always popping up.

Cons

Every single time you update your software, you charge for it. Also, when I search for something specific (ie- a red backpack) the AI option is absolutely terrible.

Review Source

VR

Verified Reviewer  
Content Creator  
Entertainment  
Used the software for: 1-2 years

### "Bynder is an easy to use software "

January 26, 2026

5.0

overall I love using the Bynder software especially bein able to customize templates for my unique branding

Pros

I like that it is easy to use and the features are great for what I need. it is great value for money and I can mange my files.

Cons

there is nothing I did not like about this software. As I have not needed t contact customer support, I cannot comment.

Review Source

RJ

Rashaad J.  
Junior A and R Associate  
Arts and Crafts  
Used the software for: 2+ years

### "Centralized and efficient"

April 13, 2026

4.0

What is essential for me with Bynder is the fact that it centralizes and efficiently organizes creative content

Pros

The platform makes it easy to store and share files between teams. Asset management is structured and allows you to quickly find visuals or content related to different artists.

Cons

The cost can be high depending on the needs for each product, and it is normal since each feature has a price to pay

Review Source

SN

Sylla N.  
Fabricator  
Fine Art  
Used the software for: 6-12 months

### "Would recommend despite complaints"

January 2, 2025

5.0

Pros

Bynder offers a user-friendly interface and centralized asset management, making it easy for teams to store, organize, and access digital content. It enhances collaboration with tools like annotations, approval workflows, and version control while ensuring brand consistency through customizable templates and portals. Its cloud-based accessibility and integrations with platforms like Adobe Creative Suite and Salesforce further streamline creative and marketing workflows.

Cons

Bynder can be costly, especially for smaller businesses, and advanced features come with a steep learning curve. Initial setup and customization can be time-consuming, and the platform may experience performance issues when handling large asset libraries. Additionally, its offline capabilities are limited, and some features, like search functionality and reporting customization, could use improvement.

Review Source

SK

Sheryl K.  
Human resource assistant  
E-Learning  
Used the software for: 1-2 years

### "Pros and cons of Bynder"

January 25, 2024

5.0

Overall the experience has been satisfying and we have realized many benefits document management and Digital Asset Management.

Pros

I like the friendly easy to use solution in helping share files and documents with ease enhancing collaboration among our many teams and maintaining proactiveness in digital asset management.

Cons

The customer support have issue with on time response and takes considerably long time to sort issues.

Review Source

GM

Georgi M.  
Demand Generation Manager  
Computer Software  
Used the software for: 1-2 years

### "Bynder is still the leader in DAM and creative management"

January 3, 2023

5.0

Bynder has cut the time it takes us to create and share assets by hundreds of hours a year. It has saved our creative team tonnes of work when creating new asset variants.

Pros

Finding the right assets and easily sharing them with both our internal and external stakeholders is a breeze. The user interface is super easy to use.

Cons

Nothing I can think of - maybe a few bits around the waiting room functionality can be improved.

Review Source

JE

Josua E.  
FINANCE DIRECTOR  
Automotive  
Used the software for: 1-2 years

### "Bynder makes it easy for me to organize and access all my digital assets."

December 29, 2023

3.0

Pros

The user-friendly interface and efficient search function make it a go-to for managing my files.

Cons

The pricing could be more competitive, and the customer support response time could be faster.

Review Source

JS

Jenn S.  
Collateral Manager/Designer  
Marketing and Advertising  
Used the software for: 6-12 months

### "Highly versatile interface and GREAT product!"

April 11, 2017

5.0

We have pushed BrandConnect "to the limit" a few times, and have experienced nothing but positive customer service and a "what can we do to make this happen?" attitude from the WebDAM team. They continue to evolve the interface so that it is becoming a fully-customizable portal, which is adaptable for different client needs. Dynamic Templates are the perfect way to allow users to customize marketing collateral, while still maintaining the approved messaging and Brand attributes we need, as well as Legal and regulatory requirements. Users have easy, organized access to all approved materials, and can customize and download from anywhere at any time - on their schedules! This has been a game-changer for us as a marketing tool and I look forward to leveraging all the enhancements they have on this year's roadmap. I gave it 4 instead of 5 stars for features only because these have not yet been released but the fact that they are working on the updates and that this product will soon surpass all our expectations is AWESOME!

Pros

Versatility, all the main features we need

Cons

It isn't COMPLETELY customizable yet, but it is on the roadmap so that isn't even really a valid "con" - I had to search for one, because I love this platform and this vendor.

Review Source

Response from Bynder

April 17, 2017

Thanks for your detailed review Jenn. Great to hear we¿ve been a game-changer for your team! We definitely have some awesome features and products launching this year, we hope they exceed your expectations.

VR

Verified Reviewer  
Creative Producer  
Higher Education  
Used the software for: 2+ years

### "Review for Bynder"

January 11, 2019

4.0

Pros

Ease of use to manage digital assets Integrations with Drupal and other third party software Ability to manage users and permissions Keyword searching Load time and speeds Customer service

Cons

Sometimes glitchy features Lack of full customization on front-facing brand guidelines page New features are slow to employ

Review Source

VR

Verified Reviewer  
Content Marketing Specialist  
Computer Software  
Used the software for: 2+ years

### "Intuitive system -works great."

July 12, 2018

5.0

It's much easier for sales reps to find the content they need, rather than asking me for files multiple times per day. I love that you don't have to slog through folders - you can mix and match tags/filters to find exactly what you want in very little time. It's also been great to have public links to the files (if desired) to send them out to people outside of the company, like prospects. Way, way better than Dropbox... there's also rudimentary tracking features which could be improved but already have come a long way in the 2 years we've had the system.

Pros

It is very easy to find what you need, and it's really easy to train new employees on it - I basically tell them it's like searching on Amazon. It's a huge upgrade from the folder-based system we were using before (Dropbox). I really like that if an asset needs to be updated, you only have to upload the new version to one place. Our client service rep is also wonderful.

Cons

It was a slog to get the system fully implemented. I suppose that's the case with any digital asset management system, though. It is also pretty expensive for what seems like relatively simple software.

Review Source

VR

Verified Reviewer  
Assistant Director of Marketing  
Higher Education  
Used the software for: 2+ years

### "WebDAM - A Bynder Product"

January 10, 2019

4.0

Having been a WebDAM user for the past 5+ years, we have really relied on the software for all of our digital asset needs for our marketing department and for the entire organization.

Pros

We were early adopters to onboard WebDAM and the solution has met our need. It allows us to organize, tag, download, save lightboxes for projects, search, expire old photos with ease. The pricing is aligned with their competitors so it's a competitive software solution for anyone to explore!

Cons

For us, they are only minor - being able to embed metadata within the photo through WebDAM and integrated plug-ins for Adobe CC. Not a deal breaker but certainly would help!

Review Source

SR

Sunita R.  
Product Marketing Manager  
Retail  
Used the software for: 6-12 months

### "Bynder review"

August 16, 2024

5.0

My overall experience with Bynder is positive.

Pros

I like the ease with which you can provide feedback on Bynder. Hitting Accept and Reject are easy to inform sender that the feedback has been given.

Cons

The right hand menu for multiple comments is a good way of seeing all your comments. However, if you have a file with multiple pages, then all the comments appear on the same right hand menu. Comments should be segregated by each page.

Review Source

VR

Verified Reviewer  
Marketing Coordinator and Graphic Designer  
Marketing and Advertising  
Used the software for: 6-12 months

### "Great Software But Too Expensive "

January 10, 2019

4.0

Pros

Easy to use. The permission sets are what got us to purchase the software and it was pretty simple. The folder structure was nice and uploading was easy.

Cons

The "Brand Connect" feature wasn't so great. Half the features are in BETA so they don't work. The cost is simply too high for what is offered. We went with another software that was cheaper and had more features.

Review Source

Bram H.  
Part of the team  
Internet  
Used the software for: 1-2 years

### "Bynder became the primary step in workflow around marketing "

May 18, 2016

5.0

We started using Bynder over 3 years ago and we've grown with them. From DAM to Marketing Automation we've always been one of the first users and the super intuitive interface makes it that we still use it. We are now with over 70 people in our team and the system still can handle all our assets and workflows.

Pros

The interface definitely. It's so easy that we never have to explain how it works. We're OS X users and everything seems really familiair which helps.

Cons

The roadmap can always be faster. New features are announced and most of the time released on time but we always want them as soon as we see them.

Review Source

VR

Verified Reviewer  
Professsional Services, Implementation Strategy Consultant  
Computer Software  
Used the software for: 6-12 months

### "Amazing Solution"

January 10, 2019

5.0

Bynder is was the right solution for us because it streamlined so many of our current processes and very easy to use!

Pros

So easy to use and extremely customizable

Cons

It is a great platform haven't run into anything yet, but more integrations are always welcomed!

Review Source

BB

Brigitte B.  
Graphic Developement  
Consumer Goods  
Used the software for: 1-2 years

### "Easy place-it, easy find-it."

April 11, 2017

4.0

WebDam is very friendly user. We have a multitude of users from various groups with different needs and capabilities. WebDam allows us to put security in place so we do not share our intellectual properties with just everyone.

Pros

Drag and drop to upload assets

Cons

The light box is cumbersome. The assets needs to stay in there until they are downloaded from the people we share with but WebDam wont alert us when the files are actually downloaded by the end user.

Review Source

Response from Bynder

April 17, 2017

Thanks Brigitte! Glad to see Webdam is helping you keep your content secure. Regarding your feedback on lightboxes, have you tried watching those particular assets or checking the download reports? If neither accommodate to your workflows, contact your CSM for additional help.

mD

mehmet D.  
demand generation team lead  
Computer Software  
Used the software for: Less than 6 months

### "The best DAM for large and growing companies to scale"

March 29, 2022

5.0

\- creating assets for demand generation campaigns - creating on brand videos and assets - managing our massive image bank

Pros

\- great for sharing large files or multiple files at once (to teams, agencies, mgmt) - Bynder saved a lot of time by sharing large files in just a minute or two - comes with built in video production product that is hands down the tool we use most (other than DAM) - great support and onboarding team that answers all questions asap

Cons

The search functionality can be difficult to use at times with too many filters Takes some time to learn the platform for new employees that didnt get onboarded Very reliant on the admin to keep the DAM organized and standardized

Review Source

SE

Sindri E.  
Chief Digital Officer  
Leisure, Travel & Tourism  
Used the software for: Less than 6 months

### "An easy-to-use platform with alot of options"

September 20, 2023

5.0

Pros

An easy-to-use platform for managing and searching assets, with apparent integration options.

Cons

Messy admin navigation with inconsistent menu options, and lack of collection organization tools.

Reason for choosing Bynder

The system's maturity and its ability to integrate with other systems are important factors to consider.

Review Source

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