# Bynder Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Bynder the right Digital Asset Management solution for you? Explore 225 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/122257/Bynder/reviews

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Bynder

4.5 (225)

[View alternatives](https://www.capterra.com/p/122257/Bynder/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 15th, 2026

# Reviews of Bynder

Ease of use

4.4

Customer Service

4.5

## Pros and Cons in Reviews

JM

Justin M

CEOInformation Technology and Services, 11 - 50 employeesUsed the software for: 1-2 years.

“I can link multiple languages of pdfs together, therefore I will never lose the french version in the folder system.“

March 14, 2026

JM

Justin M

CEOInformation Technology and Services, 11 - 50 employeesUsed the software for: 1-2 years.

“Also, when I search for something specific (ie- a red backpack) the AI option is absolutely terrible.“

March 14, 2026

SN

Sylla N

FabricatorFine Art, 2 - 10 employeesUsed the software for: 6-12 months.

“Its cloud-based accessibility and integrations with platforms like Adobe Creative Suite and Salesforce further streamline creative and marketing workflows.“

January 2, 2025

SN

Sylla N

FabricatorFine Art, 2 - 10 employeesUsed the software for: 6-12 months.

“Initial setup and customization can be time-consuming, and the platform may experience performance issues when handling large asset libraries.“

January 2, 2025

MC

Mallory C

Graphic DesignerElectrical/Electronic Manufacturing, 51 - 200 employeesUsed the software for: 6-12 months.

“It offers great organization through tagging and categorizing, allowing for easy searching without the over-complication of folders and sub-folders.“

May 1, 2025

Otilde R

Product DesignerInformation Technology and Services, 1,001 - 5,000 employeesUsed the software for: 1-2 years.

“It should be noted that in the asset comparison tool, there is no ability to view two files side by side.“

September 30, 2024

JM

Justin M

CEOInformation Technology and Services, 11 - 50 employeesUsed the software for: 1-2 years.

“It just takes less stress out of my workday.“

March 14, 2026

SN

Sylla N

FabricatorFine Art, 2 - 10 employeesUsed the software for: 6-12 months.

“Bynder can be costly, especially for smaller businesses, and advanced features come with a steep learning curve.“

January 2, 2025

## Showing most helpful reviews

Showing 1-25 of 225 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Otilde R.  
Product Designer  
Information Technology and Services  
Used the software for: 1-2 years

### "Your Asset Management Solution"

September 30, 2024

4.0

Feature to define custom metadata fields fits our needs most appropriately. Elevate our digital asset management game with Bynder. Harness the power of its advanced features and experience the difference it makes for our organization.​

Pros

Safeguard the important digital resources with the help of the highly effective security system offered by Bynder. Rely on Bynder to safeguard your assets and offer an assurance that your valuable content is safe with us.

Cons

It should be noted that in the asset comparison tool, there is no ability to view two files side by side. Here there is a drawback of video editing: it is rather restrictive, and where major changes have to be made, they have to be done outside the platform.

Switched from

[Templafy](https://www.capterra.com/p/154533/Templafy/)

This transition came about to beef up the files for those who work remotely as well as increase clarity of the different versions. In the past, we had not employed the right kind of features that are now required today in a working environment with employees who work remotely.

Review Source

MC

Mallory C.  
Graphic Designer  
Electrical/Electronic Manufacturing  
Used the software for: 6-12 months

### "Great Asset Management"

May 1, 2025

5.0

A very clean organizational space for asset management that integrates well with our content management systems.

Pros

It offers great organization through tagging and categorizing, allowing for easy searching without the over-complication of folders and sub-folders.

Cons

Occasionally it will freeze while uploading large volumes of files - forcing the user to refresh the page and redo everything. This can be frustrating when working with large amounts of files.

Switched from

[Airship](https://www.capterra.com/p/163460/Web-Notify/)[Mediafly](https://www.capterra.com/p/141140/Mediafly/)

Airship / Mediafly's value was not worth the cost. Bynder's ability to integrate with our PIM and ContentStack + tag-based categorization (versus Mediafly's folders) worked better for my team.

Review Source

RJ

Rashaad J.  
Junior A and R Associate  
Arts and Crafts  
Used the software for: 2+ years

### "Centralized and efficient"

April 13, 2026

4.0

What is essential for me with Bynder is the fact that it centralizes and efficiently organizes creative content

Pros

The platform makes it easy to store and share files between teams. Asset management is structured and allows you to quickly find visuals or content related to different artists.

Cons

The cost can be high depending on the needs for each product, and it is normal since each feature has a price to pay

Review Source

JM

JR M.  
IT Management  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Bynder good but not great"

January 3, 2025

3.0

Very mid experience. We transitioned from WebDAM and most preferred if we could have stayed. The team at Bynder did not help us with the transition very well and ultimately it took a full year to get the DAM transferred. They cut us off of API access a week before our contract expired and tried to sell special services to get us to transfer files out. Fortunately we had already completed the transfer to our new DAM by then.

Pros

API was nice. Product technically was a DAM.

Cons

User experience was poor. Users really hated the flat structure of the database, they preferred working in folders. Finding resources using the metadata available wasn't great either. Their search engine failed us and was quirky.

Switched from

[Webdam](https://www.capterra.com/p/81755/Webdam/)

Bynder purchased WebDAM and sold us on the product claiming it would be better, easier and cheaper. All false.

Review Source

VR

Verified Reviewer  
Content Creator  
Entertainment  
Used the software for: 1-2 years

### "Bynder is an easy to use software "

January 26, 2026

5.0

overall I love using the Bynder software especially bein able to customize templates for my unique branding

Pros

I like that it is easy to use and the features are great for what I need. it is great value for money and I can mange my files.

Cons

there is nothing I did not like about this software. As I have not needed t contact customer support, I cannot comment.

Review Source

EM

Erin M.  
Project Manager  
Medical Devices  
Used the software for: 1-2 years

### "Digital Asset Management"

September 10, 2024

5.0

Pros

Overall, it is easy to learn how to navigate

Cons

Sometimes the search feature is complicated

Switched from

[Webdam](https://www.capterra.com/p/81755/Webdam/)

I think we needed a solution when Webdam was phased out.

Review Source

Denise W.  
Marketing Specialist  
Marketing and Advertising  
Used the software for: 1-2 years

### "Bynder is our digital assets' authoritative database"

October 31, 2022

5.0

Bynder acts as a central repository for all of our digital assets, making it easier for everyone in the organization and our external partners to access the most up-to-date and accurate versions without wasting time searching for them or second-guessing whether or not they are viewing the most recent revisions. It establishes a system that can be used across all divisions and which can be relied upon to give up-to-date and comprehensive data on our digital holdings.

Pros

Bynder is used all over our company. Bynder has been an extremely flexible option for us to better manage the distribution and use of all of our digital assets. Inefficient time and effort is wasted trying to locate needed digital files that have been dispersed among multiple computers, shared folders, and emails.

Cons

There's no way to keep tabs on which files are being transferred, downloaded, etc. It was difficult to locate assets without knowing precisely where they were stored. To use several filters based on a single metaproperty. Minimization of computerized categorization.

Switched from

[Brandfolder](https://www.capterra.com/p/133103/Brandfolder/)

Many of our homes have many, regularly updated renderings. Given that the most up-to-date rendering was spread among several offices and individuals, keeping track of it may be a challenge. Creating a central area where we can change renderings without adding a new file and re-uploading eliminated questions about rendering accuracy.

Review Source

Jessica D.  
Game Programmer  
Computer Software  
Used the software for: 2+ years

### "Bynder is very user-friendly and configurable"

June 14, 2022

4.0

Our sales and marketing digital asset management system and our graphics digital asset management system needed to be integrated. We required an easy-to-use and easy-to-manage solution. Bynder gives you access to everything.

Pros

It was made clear by the Onboarding Manager exactly what needed to be done and when. They gave us with tools to evaluate and spreadsheets to help us verify the platform's suitability for our purposes. The weekly sessions were fruitful, and the "homework" tasks were manageable. The database is well-built, but it also allows for a great deal of customization.

Cons

Metaproperties and permissions may have benefited from a bit more description of how they're used, especially how they're connected. Things didn't exactly go according to plan, so we had to go back a few times and reorganize.

Switched from

[Brandfolder](https://www.capterra.com/p/133103/Brandfolder/)[Acquia DAM (Widen)](https://www.capterra.com/p/76774/Widen-Collective/)

The gateway is well-designed, intuitive, and simple to use. As with the ongoing Customer Satisfaction Management, the onboarding process was good and comprehensive. We've been working with Bynder for almost two years now, and we haven't needed to ask for help once.

Review Source

VR

Verified Reviewer  
Digital Asset Manager  
Furniture  
Used the software for: 2+ years

### "Intuitive and easy of use"

November 9, 2021

4.0

Overall, I really like the way it's setup, and the flexibility you have to customize the product for your brand. We've done away with network folders, we've made more people self sufficient. We now know what assets we have. Duplications are pretty non existent. Got rid of allot of manual work on websites; cropping images, replacing documents etc.

Pros

I like the lack of folder structure, this combined with a good taxonomy, you'll find what you need in seconds.

Cons

Integrations and flexibility with CMS, but it's getting better. The stability and lack of customization of the Analytics. The rest are just some small issues.

Reason for choosing Bynder

Native company, which makes communications easy. Was a startup at the time. The way they setup the portal was different from many other DAM systems, that still relied on folder structures.

Review Source

JM

Justin M.  
CEO  
Information Technology and Services  
Used the software for: 1-2 years

### "I like Bynder"

March 14, 2026

5.0

I am extremely happy not to have to deal with the old hard drives sitting at my desk taking up valuable space. We were storing documents and things on google drive and slack before we started using the portal, but now almost everything is in the portal. Therefore, I am rarely being asked for logos or other types of files on a daily basis (at least not most days). I can link multiple languages of pdfs together, therefore I will never lose the french version in the folder system. It just takes less stress out of my workday.

Pros

Facial recognition works amazingly well when finding people, which I didn't think would be possible. I also love that if I am having issues, I can contact staff via email and they won't send me off to those auto-links that are always popping up.

Cons

Every single time you update your software, you charge for it. Also, when I search for something specific (ie- a red backpack) the AI option is absolutely terrible.

Review Source

SN

Sylla N.  
Fabricator  
Fine Art  
Used the software for: 6-12 months

### "Would recommend despite complaints"

January 2, 2025

5.0

Pros

Bynder offers a user-friendly interface and centralized asset management, making it easy for teams to store, organize, and access digital content. It enhances collaboration with tools like annotations, approval workflows, and version control while ensuring brand consistency through customizable templates and portals. Its cloud-based accessibility and integrations with platforms like Adobe Creative Suite and Salesforce further streamline creative and marketing workflows.

Cons

Bynder can be costly, especially for smaller businesses, and advanced features come with a steep learning curve. Initial setup and customization can be time-consuming, and the platform may experience performance issues when handling large asset libraries. Additionally, its offline capabilities are limited, and some features, like search functionality and reporting customization, could use improvement.

Review Source

PS

Pratham S.  
Mean Stack Developer  
Staffing and Recruiting  
Used the software for: 1-2 years

### "Straightforward and Organized Remote Working and Business Integration Tool"

February 21, 2023

4.0

Our whole marketing, social, and graphics teams can seamlessly exchange these files thanks to Bynder, which also helps us manage our photo library and other assets. Sharing your documents with outside services can feel less secure when you work with a platform like Microsoft. We get an additional degree of security from Bynder. We can be sure we are always working with final assets thanks to Bynder.

Pros

The taxonomy system and the dashboard page really amazed me because Bynder has basically thought of everything. The derivatives feature of Bynder is something else I adore; it takes SUCH a massive burden off my shoulders that the system can automatically crop socially ready assets for me. Without the requirement for a VPN connection, all employees may discover work and have immediate access to our resources. Our productivity and file management both significantly enhance thanks to Bynder. Although setting up a DAM system can be frightening, the Bynder team has a great process that lets us do it quickly and without much difficulty.

Cons

I wish I had had more time to spend during onboarding on a few modules. Although Taxonomy is really important, we spent a lot of time discussing it, therefore I wish we had spent a bit more time discussing some of the other elements. I want to Bynder had some organisational system to more closely resemble how each of us uses our PCs, hard discs, etc. I would like to see more pre-built API connectors and less expensive Adobe plug-ins. Another benefit would be facial recognition.

Review Source

AFS

Ahmad Farhad S.  
Chief Marketing Officer  
Management Consulting  
Used the software for: 6-12 months

### "Bynder, You Marketing Partner!"

December 1, 2022

5.0

I love Bynder, this wonderful software helps my business in any way like best marketing through content creation/management, creative management, video making, file storage, and many more. Thank Bynder!

Pros

I use and like Bynder for my business digital or online presence. This software has different helpful tools such as creative management, video making, content creation/management, and many more nice features which helps my business widen its network.

Cons

I like all the tools included in this software, I would love to see other new and amazing tools in upcoming versions.

Review Source

CN

Chiara N.  
Creative Marketing Manager  
Medical Devices  
Used the software for: 6-12 months

### "Our experience with Bynder"

July 27, 2023

5.0

The aim was to have an overarching online solution where we can collect all of our assts. The quick access and the user-friendliness of the interface are an advantage here. Bynder is easy to understand, making it the ideal solution for the whole company to access media. We were particularly impressed by the onboarding process with \[sensitive content hidden\] Initially we had difficulties with the taxonomy. Both of them supported us in every point and stood by our side competently. Thanks for that from the whole team!

Pros

Bynder is easy to use and easy understand. For me as a designer, the connection to the Adobe programs is of great advantage.

Cons

Sometimes the change to the taxonomy is difficult to implement if you haven't dealt with it that much.

Review Source

VR

Verified Reviewer  
Creative Designer  
Human Resources  
Used the software for: 1-2 years

### "Excellent Asset Manager"

January 10, 2019

5.0

Pros

The browser intergration is smooth and easy to use, allowing drag and drop and other useful features. The custom API abilities are very nice too.

Cons

Lacks a few key features you would expect to present in any DAM like cut and paste of assets, searchability of folder names, a trash can. The biggest downside to me is that if a feature is not working properly, like default sort order not saving for half our users, the solution has to be voted on to be determined important enough to be worked on. This can leave major functionality missing and features not working while you wait for months if not years for a possible fix that's not even guaranteed.

Review Source

GW

Gayla W.  
  
Renewables & Environment  
Used the software for: 1-2 years

### "Built For Sucess"

March 29, 2017

5.0

Bynder is a great tool - since it is built to your specific needs, there is a lot of thought that goes into the up front to ensure it's success and user-friendly. Bynder's DAM module empowers our marketers to be able to find things on their own, see the brand guidelines, and know what is already "brand approved" in one place. By having featured collections, we can present new and interesting materials that others may not know about in an easy to find way that gets the new assets in our stakeholders hands more quickly than ever before. Bynder's Workflow module is intuitive and easy it is for our stakeholders and legal teams to review, annotate and provide feedback in a timely manner to our creative team. It has greatly improved our communication and efficiency working on projects.

Pros

With one central location for people to find files, guidelines, images and inquire about projects, we are much more efficient in providing people what they need, and ensuring brand compliance. Having Collections and the file send feature is extremely helpful. We also use workflfow, so Bynder collectively allows us to be nimble in our creative development and asset management.

Cons

I wish the workflow tool integrated better with the DAM.

Review Source

VR

Verified Reviewer  
Content Marketing Specialist  
Computer Software  
Used the software for: 2+ years

### "Intuitive system -works great."

July 12, 2018

5.0

It's much easier for sales reps to find the content they need, rather than asking me for files multiple times per day. I love that you don't have to slog through folders - you can mix and match tags/filters to find exactly what you want in very little time. It's also been great to have public links to the files (if desired) to send them out to people outside of the company, like prospects. Way, way better than Dropbox... there's also rudimentary tracking features which could be improved but already have come a long way in the 2 years we've had the system.

Pros

It is very easy to find what you need, and it's really easy to train new employees on it - I basically tell them it's like searching on Amazon. It's a huge upgrade from the folder-based system we were using before (Dropbox). I really like that if an asset needs to be updated, you only have to upload the new version to one place. Our client service rep is also wonderful.

Cons

It was a slog to get the system fully implemented. I suppose that's the case with any digital asset management system, though. It is also pretty expensive for what seems like relatively simple software.

Review Source

VR

Verified Reviewer  
Assistant Director of Marketing  
Higher Education  
Used the software for: 2+ years

### "WebDAM - A Bynder Product"

January 10, 2019

4.0

Having been a WebDAM user for the past 5+ years, we have really relied on the software for all of our digital asset needs for our marketing department and for the entire organization.

Pros

We were early adopters to onboard WebDAM and the solution has met our need. It allows us to organize, tag, download, save lightboxes for projects, search, expire old photos with ease. The pricing is aligned with their competitors so it's a competitive software solution for anyone to explore!

Cons

For us, they are only minor - being able to embed metadata within the photo through WebDAM and integrated plug-ins for Adobe CC. Not a deal breaker but certainly would help!

Review Source

TF

Thom F.  
Creative Manager  
  
Used the software for:

### "Good product, could be even better"

December 16, 2011

3.0

We are generally happy with the product solution and feel it is better than the other ones we evaluated during the review phase. When customers make feature suggestions you should try to find out what scenario is taking place that makes these ideas so needed. Understanding your customers' workflows can be quite revealing.

Pros

It's very important for us for our end-users to find the database easy to use, as our potential audience is around 80,000. For the most part, users seem to find WebDAM easy to use. Administering, uploading photos and making simple changes are fairly easy to handle, although there are some situations where we do need help from WebDAM to figure out. The emails and blog are helpful for users to get to know the product better.

Cons

\- The single biggest feature problem that affects users, is that we aren't able to custom edit the email that goes out to users after they register. We aren't able to tell them their account will be not activated immediately -- and when you're in the business of providing assets, customers are generally in a panicked state of needing them. - We had a lot of trouble setting up permissions for different groups to view or not view folders that required extended tech support with WebDAM. Because the process of doing this is not intuitive, it is hard to share this information with other administrators here. - I would say that none of the feature suggestions we've send along have yet been implemented. So I do wonder what better, more important features other users of your product are sending that catch your eye.

Review Source

VR

Verified Reviewer  
Content Marketing Manager  
Computer Software  
Used the software for: 1-2 years

### "Good product that met our needs for a while"

December 17, 2018

4.0

It solved a lot of problems and was a great first step. Eventually we moved to a more sales-enablement focused platform that accomplished digital asset management plus sales enablement all integrated with Salesforce. But the marketing team was very happy with Bynder.

Pros

Easy to manage and tag assets; version control of all assets; easy to share assets out with internal stakeholders, clients and prospects using collections.

Cons

Until the end, we heard complaints from sales that it was too hard to find things. Too many results would come up and in no particular priority order.

Review Source

VR

Verified Reviewer  
Professsional Services, Implementation Strategy Consultant  
Computer Software  
Used the software for: 6-12 months

### "Amazing Solution"

January 10, 2019

5.0

Bynder is was the right solution for us because it streamlined so many of our current processes and very easy to use!

Pros

So easy to use and extremely customizable

Cons

It is a great platform haven't run into anything yet, but more integrations are always welcomed!

Review Source

BB

Brigitte B.  
Graphic Developement  
Consumer Goods  
Used the software for: 1-2 years

### "Easy place-it, easy find-it."

April 11, 2017

4.0

WebDam is very friendly user. We have a multitude of users from various groups with different needs and capabilities. WebDam allows us to put security in place so we do not share our intellectual properties with just everyone.

Pros

Drag and drop to upload assets

Cons

The light box is cumbersome. The assets needs to stay in there until they are downloaded from the people we share with but WebDam wont alert us when the files are actually downloaded by the end user.

Review Source

Response from Bynder

April 17, 2017

Thanks Brigitte! Glad to see Webdam is helping you keep your content secure. Regarding your feedback on lightboxes, have you tried watching those particular assets or checking the download reports? If neither accommodate to your workflows, contact your CSM for additional help.

mD

mehmet D.  
demand generation team lead  
Computer Software  
Used the software for: Less than 6 months

### "The best DAM for large and growing companies to scale"

March 29, 2022

5.0

\- creating assets for demand generation campaigns - creating on brand videos and assets - managing our massive image bank

Pros

\- great for sharing large files or multiple files at once (to teams, agencies, mgmt) - Bynder saved a lot of time by sharing large files in just a minute or two - comes with built in video production product that is hands down the tool we use most (other than DAM) - great support and onboarding team that answers all questions asap

Cons

The search functionality can be difficult to use at times with too many filters Takes some time to learn the platform for new employees that didnt get onboarded Very reliant on the admin to keep the DAM organized and standardized

Review Source

SE

Sindri E.  
Chief Digital Officer  
Leisure, Travel & Tourism  
Used the software for: Less than 6 months

### "An easy-to-use platform with alot of options"

September 20, 2023

5.0

Pros

An easy-to-use platform for managing and searching assets, with apparent integration options.

Cons

Messy admin navigation with inconsistent menu options, and lack of collection organization tools.

Reason for choosing Bynder

The system's maturity and its ability to integrate with other systems are important factors to consider.

Review Source

MW

Me W.  
Implementation Consultant  
Information Services  
Used the software for: 6-12 months

### "The DAM for forward looking brands"

March 18, 2022

5.0

Centralising all our digital assets in one place and not having to spend loads of time finding what we need. We are also saving so much time creating assets by using the templates module - non-technical users like me can create great-looking assets from pre-set templates without having to bother the creative team.

Pros

The intuitive interface, how easy it is to find the right files and the speed at which new functionality is added to the platform. We are also using the digital brand templates module which allows us to create personalised content at scale without having to go to our design team and request small changes.

Cons

Nothing I dislike in particular at this moment.

Review Source

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