Acquisio

Acquisio

4 / 5 25 reviews

Who Uses This Software?

Marketers | Direct Advertisers | Brands | Agencies | Local Solution Providers


Average Ratings

25 Reviews
  • 4 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    $199.00/month
  • Free Version
    Yes
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Live Online
  • Support
    Online

Vendor Details

  • Acquisio
  • www.acquisio.com/
  • Founded 2003
  • Canada

About Acquisio

Acquisio is a high-powered performance marketing solution that enables digital marketers to manage, report, and optimize on all digital advertising initiatives in one easy-to-use dashboard, across search, social, and display. Serving more than 300 agencies and running 300,000 campaigns and 2.4 million bid adjustments a day, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for four consecutive years.


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Acquisio Features

  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking

Acquisio Reviews Recently Reviewed!

Good platform

Sep 22, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Even though I don't use that often, there are great quality of products and easy to use. Also has great features.

Cons: When i have had to use there has been slow downloads at times but not a big deal. Some times I like and need the downtime!

It was great to try a new platform.

Aug 22, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: It was pretty easy to use. We had a few accounts on them to try but ultimately decided that it wasn't necessarily the best fit.

Cons: We didn't see a lot of momentum with it and although it was easy to use, it just didn't suit our needs.

High level reporting platform

Jul 31, 2017
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I like the simple layout and the ability to select specific date ranges. I like the export options of pdf and excel as well.

Cons: I wish it could incorporate Google Analytics as well as compare one set of date ranges to another. While it does include graphs, they are very basic and the metrics that are integrated from our campaigns is very basic, not inclusive of impression share, quality score and other competitive metrics.

Terrible, Terrible, Terrible, Ruin my Adwords Account, Waste of 6 hours

Jul 27, 2017
1/5
Overall
1 / 5
Ease of Use
1 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money

Pros: Nothing, I literally did not find a single thing worth complimenting about this product. This was easily the worst user experience I have ever had. Avoid!

Cons: All of it! Not even close to intuitive, stalls, breaks, errors, set my bids at ridiculous prices then froze up for hours. How is this even a thing? So bad!

Vendor Response

by Acquisio on August 01, 2017

Matt, I apologize for bad experience you had with our product. I would like to spend a few minutes with you to better understand how you got to this conclusion. We value Your feedback and would like the opportunity to make things right. I hope we can chat soon. David David Sullivan VP Customer Success | Acquisio

Excellent Adwords API that has most of the functionality you want, and BBM is awesome

Jul 20, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: BBM is a fantastic automation that has helped our company scale our accounts very quickly. We also make excellent use of the pacing visuals that can be set up, which allows us to view our account performance at a glance. Reports are also highly customizable and easy to share with sales people and clients.

Cons: The site can be glitchy and goes down a lot (but these are usually for updates); these updates can be pretty substantial sometimes so there's often a bit of a learning curve figuring out where things have been moved to, etc.

It's less intuitive than Adwords, and we dont often work within the program itself other than to make use of the budgeting and reporting features.

Overall: The BBM software has been instrumental in helping us manage a rapidly growing stable of accounts.

Reporting Made Simple W/Management!

Apr 10, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The usability and client onboarding.

Cons: N/A

Overall: Acquisio really streamlines our processes for reporting. Connecting your accounts is a breeze and it really give us a holistic view of each campaign. The staff is extremely helpful, although you may never need their assistance because the product is THAT user friendly. If you do, you can expect a fast and courteous response.

Recommendations to other buyers: It is of great value and gives great insight into campaigns on a month-to-month/year-to-year basis.

My Review form 1st Commercial Credit

Apr 03, 2017
2/5
Overall
2 / 5
Ease of Use
2 / 5
Features & Functionality
4 / 5
Customer Support
1 / 5
Value for Money

Pros: not impressed

Cons: it doest follow simple settings and parameters.

Overall: The software doesn't do what its told to do. it has its own mind even though you set the parameters and it goes and does the opposite of what my settings are. I discussed it with my representative but this is the way your stuff works. For example, If I set a range for the bid it will go under my minimum. or not update at all or sometimes overbid.

Recommendations to other buyers: im not sure who is designing the software but its off.

Vendor Response

by Acquisio on April 13, 2017

Raul, My name is David Sullivan I¿m the VP of Customer Success at ACQUISIO. I recall meeting you a little over a year ago at a conference here in Austin. Your feedback on BBM is very disappointing to hear. I have reached out to your Account Manager to set up a call between the three of us to further discuss your current experience. I look forward to reconnecting and seeing what we can do to improve your experience with acquisio.

Good SEM aggregator

Apr 03, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Comments: I enjoy the aggregation functionality and the BBM optimization tool is great. Reporting tool could be more flexible including better filtering options.

The Future Is Now!

Mar 30, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Where do I start:
customised reporting tool
Budget & Bids feature
Support turnaround time
Supports both Adwords & Bing
Frees up time to optimise campaigns
Pulling reports is 100% correct
I don't have to jump from one platform to another (one-stop-shop)

Cons: Occasionally, loading time can some time be a pain

Overall: I can honestly say "ACQUISIO" is almost the perfect and complete user friendly bid management software solution. Interface in general has always been confusing with platforms however Acquisio's work bench does not have that issue here.
Customised reporting is my favorite feature and the support is always second to none!

Keep up the good work!!!

Kenshoo helps to change a lot of information to Google and Bing to create campaigns and ad groups. Kenshoo uses filtering in order to sort out data so it depends if you like it or not. Kenshoo has a great profile optimization tool.

Recommendations to other buyers: Manual Bidding Option - Not all customers think the same.

Bid Management Feature is Great

Mar 30, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: We have been using Acquisio for 3 months now and couldn't be happier with the outcome. The BBM feature has improved our clients results massively. The only complain we have is that the interface could be better.

In terms of functionality & Value - it's excellent!

Great Software

Mar 30, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Comments: Great Software to help manage all your SEM Campaigns + saves you money over time! Seems like they consistently stay on top of new industry trends so users can provide the best results for there clients.

Review for Acquisio

Mar 30, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Comments: Honestly every day we use Acquisio we find out deeper functionality and ease of use. the hip-chat integration is very nice,

Acquisio Rocks

Mar 30, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: global view of all client performance

Cons: still uses flash in some places on their site

Overall: I had evaluated several different platforms to help us run more efficient PPC campaigns and finalized on Acquisio for a number of reasons. 1. Acquisio gave us an amazing "global" perspective of performance. 2. Acquisio was easy to use in adding new accounts and had many connectors to import/export additional data points. 3. Acquisio seemed to be the most fair in their pricing platforms.

We are super happy and have looked at potential replacements over the years and have not found anything that would make us leave.

Recommendations to other buyers: great for new and existing agencies

An awesome company focused on customer service, scalability, automation, and superior results

Mar 30, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Where Acquisio excels above all others is in customer service. Everyone, and I mean everyone, from Client Service representative to the developers to the CEO, demonstrates that they value the relationship with their customers above all else. And that feels awesome.

Robust Digital Marketing Platform

Feb 26, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The reporting platform is very versatile.

Cons: Some of the screens take a while to load.

Overall: Aquisio is one of the most complete PPC management solutions. The interface is intuitive and easy to get used to once you work with it often. They provide live training sessions on request and have instant chat tech support to resolve issues faster. Their reports are fully customizable and easy to schedule and replicate. Well worth the money if you manage lots of campaigns.

Recommendations to other buyers: Request the free demo and try it for yourself.

Great AdWords Third Party

Aug 12, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: BBM & budget management features are fantastic, and KPI setting makes a great visual indication of whats happening in accounts.

Cons: Difficult to find some features we're used to in the Adwords interface.

Overall: Definitely a detailed product that takes some time to get used to if youre used to working in Adwords, but its worth the effort to get to know it.

Daily Acquisio user

Jul 26, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The support team is amazing and you get BBM which rocks!!

Cons: Haven't found any so far.

Overall: After change to Acquisio for Kenshu it has been amazing and extremely easy to use the support team is amazing!!

Recommendations to other buyers: It has a lot of potential don't be shy to talk to the support people and get more ideas on how to build reporting or any other topics!

Excellent product

Jul 11, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Very good reporting platform, rules and automation need improvement. I would recommend this product.

Acquisio Rivew From a Mexican Google Partner

Jun 16, 2016
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I've been using Acquisio for more then 2 years and there is a lot of ways you can improve and optimize your accounts with Acquisio. Te reporting feature is quite awesome becuase my clients can see the repor in a web page and the can also share it and downloade it to PDF. It is quite usefull

Cons: The knowledbase is a little confusing. Full report translations will be awesome for my reports. Make sure to tell when our excecutives has changed

Overall: Acquisio is a performance marketing platform that allows you to manage your search, social, and display campaigns and get the most out of local search campaigns. Save time on automatic reporting, get the best optimization tools available, and get higher-performing campaigns than ever before. You shold try Acquisio too or share it with your friends

An All-In-One Management Solution

Jun 08, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Customer Support

Comments: Acquisio provides tools that allow you to manage and optimize your AdWords and Bing campaigns. You can also build and schedule reports. Plus there is the Bid and Budget Management System that makes budgeting decisions for you and allows for time better spent.

Pros - The Bid and Budget Management is a clear pro. It frees up so much time. And it performs better than manually controlling budgets. Reporting is easy to use and manipulate. The workbench allows you to accomplish a great deal, plus you can update AdWords and Bing at the same time.

Cons - The Bid and Budget Management algorithm takes time to learn and doesn't respond well to large or sudden changes in budgets. There is so much that it can be a bit overwhelming at times.

Acquisio can do a lot! If you have any issues support is there to help!

Great SEM managing tool!

Jun 02, 2016
5/5
Overall
5 / 5
Ease of Use
4 / 5
Customer Support

Comments: Acquisio is being used to manage and optimize our paid search campaigns for any of our clients. It's being used exclusively by the Search Engine Marketing Department. It integrates Google, Bing and Facebook into one central location to enable proper budget pacing and management for the month. Before working with Acquisio, I had the unenviable task of having a total budget in mind and having to check out the spend progression on Google, Bing, Facebook, by tabulating everything into an Excel spreadsheet. Problem solved.

Pros:
Pulling accurate data from the proper sources (Google, Bing, Facebook)
Their Bid & Budget Management Software has been a delight. Very, very advanced factoring multiple signals into play and updates every few minutes. With the dynamic changing budget, I can focus my concentration on other more useful tasks.
Solid reporting capabilities
Ability to tie in secondary conversion data from sources such as Google Analytics and Marchex for phone call completions

Cons
Editing tool could be better- still find myself using AdWords Editor and AdCenter Editor directly for any ad changes that need to be made in bulk.

Powerful Tool & Great Service!

Jun 02, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: The service when needed provided by Acquisio is certainly second to none.
All team members have a great understanding of the software for search resolves issues quite quickly. Not only do they resolves issues, they also provide feedback and procedures on how to prevent issue for future ref.

My favorite feature is easily hands down the web reports. Very detailed and can be customized for each clients needs.

To be honest (from experience), I don't think you will find a better product and helpful staff under one roof.

Great product

May 25, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: Very comfortable to use. Comes with great addons and easy to use.

A Good Product That's Getting Better

May 11, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Customer Support

Comments: Pros:
It puts everything in one place. It manages bids and budgets more efficiently than a human being could, and allows you to be more efficient. They're clearly working to improve the platform.
Cons:
Acquisio's BBM still has some hiccups, and I end up having to manage the accounts manually.

Great product for PPC managers

Apr 28, 2016
5/5
Overall
5 / 5
Ease of Use
4 / 5
Customer Support

Comments: We are very happy with the Acquisio suite. It integrates all your paid search data in one place, allowing you to view and manage campaigns in one source. Changes can be made in bulk across engines. The reporting suite is second to none, with customizable reports that print in a client-ready, white-labeled format. Cons are no social PPC management (although that's coming soon) and some features, like labels, are missing. Customer service can be a bit slow at times as well but they always respond. All in all a great value for the money.