--- title: "Acquisio Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Acquisio Software - reviews, pricing plans, popular comparisons to other Reporting products and more." source_url: "https://www.capterra.com/p/122349/Acquisio/" page_type: "product" language: "en" --- # Acquisio Software Review 2026: Features, Integrations, Pros & Cons Last updated on January 6, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Acquisio ## What is Acquisio? Acquisio, provides industry leading AI-powered software for marketers, agencies and local SEM resellers to scale their PPC offering on advertising platforms like Google, Facebook and Bing. With Acquisio businesses can replace low-value tasks like bid and budget management, campaign launch and cross-channel campaign management with automation, machine learning and AI. This empowers them to stay focused on value added tasks that help move the needle. ## What is Acquisio used for? [Reporting](https://www.capterra.com/reporting-software/)[Web Analytics](https://www.capterra.com/web-analytics-software/)[PPC](https://www.capterra.com/ppc-software/) Top alternative Featured Overall rating Based on 41 user reviews Reviews sentiment Positive 78% Neutral 10% Negative 12% Starting price $199 Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Acquisio?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.web.com&name=Acquisio) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Acquisio 3.9 (41) VS. [4.6 (2,325)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting Price $199 Per Month Starting Price $139.95 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.7 (41) Ease Of Use 4.3 (1,122) Value For Money 3.6 (33) Value For Money 4.2 (881) Customer Service 4.0 (38) Customer Service 4.4 (1,056) ## Acquisio alternatives [4.6 (6,093)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [4.8 (116)](https://www.capterra.com/p/158746/Agency-Analytics/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.4 (3,036)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [Marketing 360](https://www.capterra.com/p/148516/Marketing-360/) [4.5 (1,147)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/148516/Marketing-360/) ## FAQs about Acquisio Overview ### Which roles and teams benefit most from Acquisio? Acquisio is most used by digital marketing teams, campaign managers, and account managers who need to automate paid search and advertising workflows, optimize bids, and report on performance. Agency leaders, presidents, and operations executives benefit from dashboard visibility, client oversight, and scalable campaign management across multiple accounts. Answer based on 34 reviews Overview ### What company size and specific industries is Acquisio built for? Acquisio is designed for marketing agencies, local PPC resellers, brand marketers, and direct advertisers. It fits organizations that manage pay-per-click advertising for clients or in-house campaigns, making it relevant to agency, marketing, and advertising teams of varying sizes. Features and Usability ### What are the key features of Acquisio? Acquisio offers campaign management, bid management, budget management, and advertising management for multi-channel marketing. It also includes campaign analytics, conversion tracking, ROI tracking, customizable dashboards, scheduled reports, and multi-account management. Additional features cover audience targeting, A/B testing, keyword tracking, and data connectors. Getting Started and Support ### What training and onboarding options does Acquisio offer? Acquisio provides in person training, live online sessions, webinars, and documentation to help teams get started. In person training supports direct instruction, live online sessions allow guided remote learning, webinars cover scheduled group topics, and documentation offers written reference material for self-paced review. Answer based on 3 reviews Getting Started and Support ### What customer support options does Acquisio offer? Acquisio provides email/help desk and chat support. Reviewers describe the support team as friendly and helpful, with timely replies in many cases, though some note slower responses at times. Users also mention in-app ticket submission and regular calls with a representative for questions. Answer based on 6 reviews Features and Usability ### Is Acquisio easy to use? Acquisio feels manageable for experienced PPC teams, but ease of use is mixed for new users. Marketing agencies and campaign managers like the reporting, account setup, and connected data views, while some users find the interface less intuitive than Google Ads and say training is needed to learn deeper features. Answer based on 11 reviews Features and Usability ### How good is the Acquisio interface? Acquisio offers useful dashboards and clear reporting views, but the interface gets mixed feedback overall. Marketing teams value pacing visuals, bid and budget management screens, and professional-looking reports, while some users find navigation confusing, customization limited, and occasional glitches or data display choices harder to work with. Answer based on 11 reviews ## Features AI summary Based on 4,676 Reporting reviews Capterra reviewers say these are the reporting features buyers value most: - **Customizable Reports** (**54%** of reviewers rated this feature as critical) - **Reporting/Analytics** (**56%**) - **Data Visualization** (**44%**) Acquisio supports all three of the top features reviewers look for in reporting software: **Customizable Reports**, **Reporting/Analytics**, and **Data Visualization**. Together, these capabilities help businesses tailor reports to specific needs, track performance through detailed analytics, and present insights in clear visual formats, allowing teams to make faster and more informed decisions. Data Visualization 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Graphical representation of data Data Connectors 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Connect to big data sources Data Import/Export 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Import and export data to and from software applications Ad hoc Reporting 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Generate one-off reports that meet information requirements Campaign Analytics 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Campaign Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Acquisio 45 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Account Alerts: Informs of any account changes and notifications - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Ad hoc Reporting: Generate one-off reports that meet information requirements - Advertising Management: Manage advertising space and its sales within your network or publication - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Bid Management: Share bid details, archive bids, and create bid requests to assist in bid solicitation and quote comparison - Budget Management: Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Client Management: Manage contact details and communication with clients - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Cross Channel Attribution: Track user conversions from all digital sources - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Dashboard: Alter the layout and content of dashboards - Customizable Reports: Alter the layout and content of reports - Data Connectors: Connect to big data sources - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Display Ad Management: Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Financial Reporting: Generate reports to assess the financial performance of an organization - Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time - Keyword Research Tools: Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns - Keyword Tracking: Track and monitor a specific set of keywords - Marketing Reports: Reports specific to marketing and associated campaigns - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Account Management: Manage and post content across multiple social media accounts and platforms simultaneously - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Performance Management: Organize and manage the accomplishments and development of employees or performance of applications or systems - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Retargeting Ads: Ads that target individuals who have previously interacted with a brand or visited a specific website - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Scheduled/Automated Reports: Set a time to generate routine reports automatically - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Time on Site Tracking: Track the amount of time users spend on websites - User Interaction Tracking: Monitor user activity through engagement methods --- Get Advice We can help you find the software with the features you need. Features 3.6 (35) 3.6 Based on 35 reviews ## Pricing Value for money 3.6 (33) Free Trial Basic $199.00 Per Month Value for money 3.6 (33) 3.6 Based on 33 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.0 (38) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.0 (38) 4.0 Based on 38 reviews ## User reviews Overall rating 3.9 Based on 41 reviews Filter by rating 5(14) 4(18) 3(4) 2(2) 1(3) Mentioned topic Sorted by most recent JP Jennifer P. Digital Marketing Strategist Marketing and Advertising ### "Okay, but..." 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 3/10 January 25, 2022 This a a decent reporting software, but the interface is not very user friendly and data connection is harder than it should be. I wish it was easier to customize reports, and I don't love the look of the finished report. All the data is there, and customer service with them is great, but overall it's just...'eh! Pros Data transfers were typically error free and customer service with them is great Cons Interface is not very user friendly and initial data connection is harder than it should be. I wish it was easier to customize reports, and I don't love the look of the finished report. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Keiran G. Consultant Marketing and Advertising ### "Excellent Software" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 6, 2021 five out of five stars! Acquisio has done an excellent job. Pros The software is easy-to-use, the support team is friendly and responds in a timely manner to any questions you might have. They even have an option to submit tickets from within the application which can be extremely helpful. Cons One thing to note is that it does take quite a bit of time to learn how to use the system. That being said, they have staff to help you with the onboarding process and they're extremely helpful. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. PP Phil P. Managing Director Marketing and Advertising ### "Great bid and budget management tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 January 20, 2021 Good experience and customer service Pros The bid and budget management tools to optimize our media spend. Cons Limited advertising channels you could apply the bid and budget management tools to Reasons for choosing Acquisio Advanced bid and budget management tools and proactive customer service Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Jake H. CEO Marketing and Advertising ### "Extremely Good Reporting and PPC Software That Comes at a Price" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 February 9, 2020 I loved it when I didn't have to consider paying for it. Clients loved it. They loved the reporting and the BBM tool. Pros I was an Account Manager at a marketing agency that exclusively used Acquisio. I loved it. the reporting was extremely easy to read and make decisions from as well as guide clients through. And it looked extremely professional. But objectively, the best part about Acquisio is the Bid and Budget Management tool. It analyzes keyword bids 24/7 and automatically makes adjustments using intelligent bidding. This wasn't as important to me as an account manager, but it was a huge selling point for our clients knowing that their ads campaigns were being literally managed 24/7. Cons I have since left that agency and started my own. The main thing about the software is the price. If you're a newer agency, it's probably not going to be worth it for you. It starts at \[SENSITIVE CONTENT HIDDEN\] but it's not listed on their website anymore. It used to be. However, once your agency starts picking up, I HIGHLY recommend this software. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RS Rachel S. Freelancer Design ### "Amazing automated budget spending!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 15, 2020 This has helped me avoid overspending and impress more clients with a better ROI. Pros They have a fully automated budget spending system, which is really great! This platform also ensures that your Google, Bing and Facebook ads never overspend your monthly budget. It also automatically adjusts bidding strategies! Cons This tool is quite complex and would require some extensive training. It also lacks functionalities when it comes to automating smart Google campaigns. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Andrey R. Marketing Business Development Manager Marketing and Advertising ### "Very good software for bid management" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 April 30, 2019 Optimized the budget and bid management of some campaigns with higher numbers. Automate some tasks and frees up time. Pros Acquisio helped us to manage the budget for every campaign without wondering if we are going to spend more or less this time. Cons If during a campaign you are trying to optimize it by demographic, age, location and etc, this will not allow you to change the bid. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AR Arturo R. Account Manager - SEO/SEM Lead Marketing and Advertising ### "You All-in-One PPC Campaign Management and Reporting Interface" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 25, 2019 I'm keeping my budgets optimized and my campaigns optimized through Acquisio's Bid and Budget Management tool. If you have questions about the service or if you're facing problems, your account manager is a great point of contact, plus, there is the ticketing system that works really well. Acquisio will not leave you hanging. They provide timely and relevant answers to your questions. Pros The Bid and Budget Management (BBM) feature is fantastic. It allows you to make sure that your campaigns are always topped up, that bids get optimized throughout the day, and that budget is distributed among all available campaigns, if one is underspending and the other one is overspending. You can have your budgets roll over to the following month or to start over each month. You can have the tool optimize for conversions or for clicks. Honestly, this tool is the real reason I have Acquisio. I've been testing one of my high-volume campaigns against a version of itself, one using BBM and the other just using Google Ads Enhanced Bidding, and BBM is kicking Google's butt so far. This tool is really powerful. Cons You can create automated campaign reports, you can import and modify campaigns to the tool. Honestly, I find the Google Ads interface much more friendly. For reporting, I create Google Data Studio Reports, which are live, much more dynamic, and free. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Digital Marketing Manager Marketing and Advertising ### "Poor Overall Experience" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 4/10 January 17, 2019 Pros At the time of use, I did like the overall look of the reporting. It looked professional and clean. Cons The platform lacked complete customization. It titled data metrics different than the platforms and at times, made our reporting look generic. We also had a lot of data discrepancy issues during our time using the software. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JR Jim R. President Marketing and Advertising ### "Cost my business thousands in lost revenue" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 0/10 January 3, 2019 Acquisio sells themselves as using "machine learning" to optimize SEM better than with manual control. While this feature does work, it also has unintended consequences as they have it currently implemented. The downside we experienced is that it ended up costing us more to use this service rather than saving us money to use the service. Pros Consolidated reporting functions were useful. Cons Automated bidding and budget features worked as intended but ended up limiting my client's ad exposure. This in turn limited our company revenue, costing us thousands. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Juan Carlos V. CEO Marketing and Advertising ### "Results are really not that great! They need to concentrate getting conversions not more clicks." 2.0 Overall Rating 2.0 2.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 2/10 November 12, 2018 At the beginning while selling you the platform Aqquisio was great. After you are onboarded things change and support is not as great. The biggest problem is that they add in small print that the contract auto renews but they don't send you a formal renewal or a way for you to opt out of renewing (very shady). I got stuck with another 6 months even if I am not using the account and they were not willing to do a friendly cancelation. I had file a dispute. Pros Budget pacing seems to work as expected. It does spend the money and gets your more clicks. Interface is simple to use and easy to understand. Linking accounts is very straight forward. Cons Software raises the caps of bidding making it more expensive to get clicks. At the end of the month you get more clicks but budgets are all maxed out. No conversion optimization available as the platform only concentrates on getting you the most clicks regardless of the quality of the click. The auto renew contracts and don't allow for cancelations. If you want out you will have to file a dispute with your credit card. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/122349/Acquisio/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.