# Acquisio Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Acquisio the right Reporting solution for you? Explore 41 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/122349/Acquisio/reviews --- Acquisio 3.9 (41) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Acquisio Ease of use 3.7 Customer Service 4.0 ## Pros and Cons in Reviews JP Jennifer P Digital Marketing StrategistMarketing and Advertising, 11 - 50 employeesUsed the software for: 6-12 months. “Data transfers were typically error free and customer service with them is great“ January 25, 2022 JP Jennifer P Digital Marketing StrategistMarketing and Advertising, 11 - 50 employeesUsed the software for: 6-12 months. “This a a decent reporting software, but the interface is not very user friendly and data connection is harder than it should be.“ January 25, 2022 ## Showing most helpful reviews Showing 1-25 of 41 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Keiran G. Consultant Marketing and Advertising Used the software for: 1-2 years ### "Excellent Software" July 6, 2021 5.0 five out of five stars! Acquisio has done an excellent job. Pros The software is easy-to-use, the support team is friendly and responds in a timely manner to any questions you might have. They even have an option to submit tickets from within the application which can be extremely helpful. Cons One thing to note is that it does take quite a bit of time to learn how to use the system. That being said, they have staff to help you with the onboarding process and they're extremely helpful. Review Source AR Arturo R. Account Manager - SEO/SEM Lead Marketing and Advertising Used the software for: 1-2 years ### "You All-in-One PPC Campaign Management and Reporting Interface" February 25, 2019 5.0 I'm keeping my budgets optimized and my campaigns optimized through Acquisio's Bid and Budget Management tool. If you have questions about the service or if you're facing problems, your account manager is a great point of contact, plus, there is the ticketing system that works really well. Acquisio will not leave you hanging. They provide timely and relevant answers to your questions. Pros The Bid and Budget Management (BBM) feature is fantastic. It allows you to make sure that your campaigns are always topped up, that bids get optimized throughout the day, and that budget is distributed among all available campaigns, if one is underspending and the other one is overspending. You can have your budgets roll over to the following month or to start over each month. You can have the tool optimize for conversions or for clicks. Honestly, this tool is the real reason I have Acquisio. I've been testing one of my high-volume campaigns against a version of itself, one using BBM and the other just using Google Ads Enhanced Bidding, and BBM is kicking Google's butt so far. This tool is really powerful. Cons You can create automated campaign reports, you can import and modify campaigns to the tool. Honestly, I find the Google Ads interface much more friendly. For reporting, I create Google Data Studio Reports, which are live, much more dynamic, and free. Review Source Matthew K. Paid Search Specialist Marketing and Advertising Used the software for: 6-12 months ### "Not Great for Campaigns with Small Budgets" August 6, 2018 3.0 Acquisio has some nice features, but in the end, it didn't work for our company and we had to cancel the service. Pros The customer service was good, and we were able to set up regular calls with a representative to answer our questions. Acquisio does have some nice features that would be useful when managing campaigns with large budgets. Cons The organization was not great in my opinion. Accounts had to be linked every time a folder was created, and it would have been much easier if you could just link it once. We also had fairly small budgets and as a result, we didn't have enough data to use the CPA bid strategy. We had to use the CPC strategy even though we optimized our campaigns towards a target CPA. If you have larger budgets, this probably wouldn't be an issue, but for us, it was. Review Source Alyssa Z. Digital Marketing Manager Used the software for: 1-2 years ### "I worked in Acquisio extensively. There are definitely pros and cons. " April 24, 2018 4.0 Pros The thing I liked most is its Bid and Budget Management feature. It is great to keep track of Adwords budget so they dont go over, and it keeps track of your rollover budget for you. Cons The thing I liked least is when it came to pausing your campaigns or taking them off BBM, you would have a period of inconsistencies and would have to manually change back your account settings in the platform that you are using. Review Source Jake H. CEO Marketing and Advertising Used the software for: 1-2 years ### "Extremely Good Reporting and PPC Software That Comes at a Price" February 9, 2020 5.0 I loved it when I didn't have to consider paying for it. Clients loved it. They loved the reporting and the BBM tool. Pros I was an Account Manager at a marketing agency that exclusively used Acquisio. I loved it. the reporting was extremely easy to read and make decisions from as well as guide clients through. And it looked extremely professional. But objectively, the best part about Acquisio is the Bid and Budget Management tool. It analyzes keyword bids 24/7 and automatically makes adjustments using intelligent bidding. This wasn't as important to me as an account manager, but it was a huge selling point for our clients knowing that their ads campaigns were being literally managed 24/7. Cons I have since left that agency and started my own. The main thing about the software is the price. If you're a newer agency, it's probably not going to be worth it for you. It starts at \[SENSITIVE CONTENT HIDDEN\] but it's not listed on their website anymore. It used to be. However, once your agency starts picking up, I HIGHLY recommend this software. Review Source GT Gerardo T. Operations Manager Marketing and Advertising Used the software for: 2+ years ### "Acquisio Rivew From a Mexican Google Partner" June 16, 2016 4.0 Acquisio is a performance marketing platform that allows you to manage your search, social, and display campaigns and get the most out of local search campaigns. Save time on automatic reporting, get the best optimization tools available, and get higher-performing campaigns than ever before. You shold try Acquisio too or share it with your friends Pros I've been using Acquisio for more then 2 years and there is a lot of ways you can improve and optimize your accounts with Acquisio. Te reporting feature is quite awesome becuase my clients can see the repor in a web page and the can also share it and downloade it to PDF. It is quite usefull Cons The knowledbase is a little confusing. Full report translations will be awesome for my reports. Make sure to tell when our excecutives has changed Review Source VR Verified Reviewer Customer Success Manager Used the software for: 1-2 years ### "Awesome platform for managing multiple PPC campaigns " January 20, 2018 5.0 Pros It's really easy to set up and integrate with AdWords. It also has great ability to manage campaigns and optimize. Cons The pricing model and minimums are a killer. It would be great to not have to have such a high minimum spend for accounts. Review Source Juan Carlos V. CEO Marketing and Advertising Used the software for: 6-12 months ### "Results are really not that great! They need to concentrate getting conversions not more clicks." November 12, 2018 2.0 At the beginning while selling you the platform Aqquisio was great. After you are onboarded things change and support is not as great. The biggest problem is that they add in small print that the contract auto renews but they don't send you a formal renewal or a way for you to opt out of renewing (very shady). I got stuck with another 6 months even if I am not using the account and they were not willing to do a friendly cancelation. I had file a dispute. Pros Budget pacing seems to work as expected. It does spend the money and gets your more clicks. Interface is simple to use and easy to understand. Linking accounts is very straight forward. Cons Software raises the caps of bidding making it more expensive to get clicks. At the end of the month you get more clicks but budgets are all maxed out. No conversion optimization available as the platform only concentrates on getting you the most clicks regardless of the quality of the click. The auto renew contracts and don't allow for cancelations. If you want out you will have to file a dispute with your credit card. Review Source VR Verified Reviewer Digital Marketing Manager Marketing and Advertising Used the software for: 1-2 years ### "Poor Overall Experience" January 17, 2019 3.0 Pros At the time of use, I did like the overall look of the reporting. It looked professional and clean. Cons The platform lacked complete customization. It titled data metrics different than the platforms and at times, made our reporting look generic. We also had a lot of data discrepancy issues during our time using the software. Review Source Andrey R. Marketing Business Development Manager Marketing and Advertising Used the software for: Less than 6 months ### "Very good software for bid management" April 30, 2019 5.0 Optimized the budget and bid management of some campaigns with higher numbers. Automate some tasks and frees up time. Pros Acquisio helped us to manage the budget for every campaign without wondering if we are going to spend more or less this time. Cons If during a campaign you are trying to optimize it by demographic, age, location and etc, this will not allow you to change the bid. Review Source MM Melissa M. Search Supervisor Used the software for: ### "Great product for PPC managers" April 28, 2016 5.0 We are very happy with the Acquisio suite. It integrates all your paid search data in one place, allowing you to view and manage campaigns in one source. Changes can be made in bulk across engines. The reporting suite is second to none, with customizable reports that print in a client-ready, white-labeled format. Cons are no social PPC management (although that's coming soon) and some features, like labels, are missing. Customer service can be a bit slow at times as well but they always respond. All in all a great value for the money. Review Source RH Roy H. Used the software for: ### "A Good Product That's Getting Better" May 11, 2016 4.0 Pros: It puts everything in one place. It manages bids and budgets more efficiently than a human being could, and allows you to be more efficient. They're clearly working to improve the platform. Cons: Acquisio's BBM still has some hiccups, and I end up having to manage the accounts manually. Review Source MG Mark G. Used the software for: ### "Review for Acquisio" March 30, 2017 4.0 Honestly every day we use Acquisio we find out deeper functionality and ease of use. the hip-chat integration is very nice, Review Source RM Rich M. Owner Internet Used the software for: Less than 6 months ### "Pushy Sales Staff" October 29, 2018 1.0 Bad Pros None - The sales techniques were pushy and would never get a good response from someone like myself. Cons The sales person decided how others should act and respond to their pushy sales tactics. Review Source AY Al Y. President Marketing and Advertising Used the software for: 2+ years ### "Acquisio Rocks" March 30, 2017 4.0 I had evaluated several different platforms to help us run more efficient PPC campaigns and finalized on Acquisio for a number of reasons. 1. Acquisio gave us an amazing "global" perspective of performance. 2. Acquisio was easy to use in adding new accounts and had many connectors to import/export additional data points. 3. Acquisio seemed to be the most fair in their pricing platforms. We are super happy and have looked at potential replacements over the years and have not found anything that would make us leave. Pros global view of all client performance Cons still uses flash in some places on their site Review Source RS Rachel S. Freelancer Design Used the software for: 2+ years ### "Amazing automated budget spending!" January 15, 2020 5.0 This has helped me avoid overspending and impress more clients with a better ROI. Pros They have a fully automated budget spending system, which is really great! This platform also ensures that your Google, Bing and Facebook ads never overspend your monthly budget. It also automatically adjusts bidding strategies! Cons This tool is quite complex and would require some extensive training. It also lacks functionalities when it comes to automating smart Google campaigns. Review Source BD Biily D. Account Manager Marketing and Advertising Used the software for: 1-2 years ### "The Future Is Now!" March 31, 2017 4.0 I can honestly say "ACQUISIO" is almost the perfect and complete user friendly bid management software solution. Interface in general has always been confusing with platforms however Acquisio's work bench does not have that issue here. Customised reporting is my favorite feature and the support is always second to none! Keep up the good work!!! Kenshoo helps to change a lot of information to Google and Bing to create campaigns and ad groups. Kenshoo uses filtering in order to sort out data so it depends if you like it or not. Kenshoo has a great profile optimization tool. Pros Where do I start: customised reporting tool Budget & Bids feature Support turnaround time Supports both Adwords & Bing Frees up time to optimise campaigns Pulling reports is 100% correct I don't have to jump from one platform to another (one-stop-shop) Cons Occasionally, loading time can some time be a pain Review Source AB Alex B. Search Strategist Marketing and Advertising Used the software for: 1-2 years ### "Excellent Adwords API that has most of the functionality you want, and BBM is awesome" July 20, 2017 4.0 The BBM software has been instrumental in helping us manage a rapidly growing stable of accounts. Pros BBM is a fantastic automation that has helped our company scale our accounts very quickly. We also make excellent use of the pacing visuals that can be set up, which allows us to view our account performance at a glance. Reports are also highly customizable and easy to share with sales people and clients. Cons The site can be glitchy and goes down a lot (but these are usually for updates); these updates can be pretty substantial sometimes so there's often a bit of a learning curve figuring out where things have been moved to, etc. It's less intuitive than Adwords, and we dont often work within the program itself other than to make use of the budgeting and reporting features. Review Source TC Tricia C. Used the software for: 2+ years ### "Robust Digital Marketing Platform" February 26, 2017 4.0 Aquisio is one of the most complete PPC management solutions. The interface is intuitive and easy to get used to once you work with it often. They provide live training sessions on request and have instant chat tech support to resolve issues faster. Their reports are fully customizable and easy to schedule and replicate. Well worth the money if you manage lots of campaigns. Pros The reporting platform is very versatile. Cons Some of the screens take a while to load. Review Source JP Jennifer P. Digital Marketing Strategist Marketing and Advertising Used the software for: 6-12 months ### "Okay, but..." January 25, 2022 3.0 This a a decent reporting software, but the interface is not very user friendly and data connection is harder than it should be. I wish it was easier to customize reports, and I don't love the look of the finished report. All the data is there, and customer service with them is great, but overall it's just...'eh! Pros Data transfers were typically error free and customer service with them is great Cons Interface is not very user friendly and initial data connection is harder than it should be. I wish it was easier to customize reports, and I don't love the look of the finished report. Review Source RE Raul E. President Financial Services Used the software for: 6-12 months ### "My Review form 1st Commercial Credit" April 3, 2017 2.0 The software doesn't do what its told to do. it has its own mind even though you set the parameters and it goes and does the opposite of what my settings are. I discussed it with my representative but this is the way your stuff works. For example, If I set a range for the bid it will go under my minimum. or not update at all or sometimes overbid. Pros not impressed Cons it doest follow simple settings and parameters. Review Source Response from Web.com April 13, 2017 Raul, My name is David Sullivan I¿m the VP of Customer Success at ACQUISIO. I recall meeting you a little over a year ago at a conference here in Austin. Your feedback on BBM is very disappointing to hear. I have reached out to your Account Manager to set up a call between the three of us to further discuss your current experience. I look forward to reconnecting and seeing what we can do to improve your experience with acquisio. DM Dave M. Marketing and Advertising Used the software for: 2+ years ### "An awesome company focused on customer service, scalability, automation, and superior results" March 30, 2017 5.0 Where Acquisio excels above all others is in customer service. Everyone, and I mean everyone, from Client Service representative to the developers to the CEO, demonstrates that they value the relationship with their customers above all else. And that feels awesome. Review Source aJ aimee J. Digital Strategist Marketing and Advertising Used the software for: 2+ years ### "High level reporting platform" July 31, 2017 4.0 Pros I like the simple layout and the ability to select specific date ranges. I like the export options of pdf and excel as well. Cons I wish it could incorporate Google Analytics as well as compare one set of date ranges to another. While it does include graphs, they are very basic and the metrics that are integrated from our campaigns is very basic, not inclusive of impression share, quality score and other competitive metrics. Review Source ER Emmanuelle R. Campaign Manager Marketing and Advertising Used the software for: 2+ years ### "Excellent product" July 11, 2016 4.0 Very good reporting platform, rules and automation need improvement. I would recommend this product. Review Source CM Chris M. Digital Marketing Specialist Used the software for: ### "Great SEM managing tool!" June 2, 2016 5.0 Acquisio is being used to manage and optimize our paid search campaigns for any of our clients. It's being used exclusively by the Search Engine Marketing Department. It integrates Google, Bing and Facebook into one central location to enable proper budget pacing and management for the month. Before working with Acquisio, I had the unenviable task of having a total budget in mind and having to check out the spend progression on Google, Bing, Facebook, by tabulating everything into an Excel spreadsheet. Problem solved. Pros: Pulling accurate data from the proper sources (Google, Bing, Facebook) Their Bid & Budget Management Software has been a delight. Very, very advanced factoring multiple signals into play and updates every few minutes. With the dynamic changing budget, I can focus my concentration on other more useful tasks. Solid reporting capabilities Ability to tie in secondary conversion data from sources such as Google Analytics and Marchex for phone call completions Cons Editing tool could be better- still find myself using AdWords Editor and AdCenter Editor directly for any ad changes that need to be made in bulk. 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