# Meltwater Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Meltwater Software - reviews, pricing plans, popular comparisons to other Social Media Analytics Tools products and more. Source: https://www.capterra.com/p/123153/Meltwater/ --- # Meltwater Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Meltwater ## What is Meltwater? Meltwater's social media analytics tools help you track, measure and manage the online conversations that impact your brand and industry - helping you prove ROI and identify key areas for improvement in campaign performance. Aggregate cross-channel data, or measure individual channels. Evaluate customer-focused metrics like total fans and audience insights, or report on top-performing posts. Optimise your content using impressions, engagements, video views, and story data for better ROI. ## What is Meltwater used for? [Social Media Analytics Tools](https://www.capterra.com/social-media-analytics-tools-software/)[Public Relations](https://www.capterra.com/public-relations-software/)[Social Media Monitoring](https://www.capterra.com/social-media-monitoring-software/) Top alternative Featured Overall rating Based on 96 user reviews Reviews sentiment Positive 75% Neutral 16% Negative 9% Starting price Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Meltwater?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.meltwater.com&name=Meltwater) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Meltwater 4.0 (96) VS. [4.9 (161)](https://www.capterra.com/p/166130/Cloud-Campaign/reviews/) Starting Price Contact vendor Starting Price $49 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (94) Ease Of Use 4.8 (3,441) Value For Money 3.4 (74) Value For Money 4.9 (3,021) Customer Service 3.7 (72) Customer Service 4.9 (2,816) ## Meltwater alternatives [4.7 (254)](https://www.capterra.com/p/149054/Brand24/reviews/) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.6 (6,075)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/) [4.7 (3,448)](https://www.capterra.com/p/159351/Zoho-Social/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Publer](https://www.capterra.com/p/177145/Publer/) [4.8 (956)](https://www.capterra.com/p/177145/Publer/reviews/) Starting price $5.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/123153/Meltwater/alternatives/) ## FAQs about Meltwater Overview ### Which roles and teams benefit most from Meltwater? Meltwater is most used by communications, PR, and social media teams that need media monitoring, brand tracking, and campaign reporting across channels. Marketing leaders and account teams use it to measure share of voice, manage client or brand reputation, and uncover insights, while executives rely on dashboards for high-level visibility. Answer based on 96 reviews Overview ### What company size and industries is Meltwater built for? Meltwater is built primarily for small businesses, which make up 62% of reviewers, and is used most in Marketing and Advertising at 17%. It serves communication professionals across industries, with additional concentration in Public Relations and Communications at 10%, Higher Education at 8%, plus midsize firms at 22% and enterprises at 16%. Answer based on 96 reviews Talk to an expert ### More questions? Ask our experts Features and Usability ### What are the key features of Meltwater? Meltwater includes core social media monitoring and media monitoring, with keyword tracking, Boolean search, and real-time alerts for brand mentions and news articles. Differentiating features include customizable dashboards and reporting, data export, influencer discovery, and a media database for journalist search, PR outreach, and press distribution. Answer based on 26 reviews Getting Started and Support ### How easy is it to onboard and train a team on Meltwater? Meltwater offers live online sessions, webinars, documentation, and videos, which help teams get started. Reviewers say basic users can get productive fairly quickly after light tutorials, especially with account manager support. Admins and teams using advanced monitoring, reporting, or publishing features often face a steeper learning curve and need more training. Answer based on 22 reviews Getting Started and Support ### What customer support options does Meltwater offer, and how do users rate the experience? Meltwater offers email/help desk, FAQ/forum, a knowledge base, phone support, 24/7 live representatives, and chat. Users report mixed support experiences: some describe fast, reliable help and useful walkthroughs, while others cite slow responses during busy periods, frequent account-rep changes, unresolved issues, and frustration with contract renewal handling. Answer based on 32 reviews Features and Usability ### How well does Meltwater handle social media monitoring? Meltwater handles social media monitoring well for brand tracking, alerts, and dashboard reporting across channels. Marketing teams, agencies, and global organizations value keyword searches, daily digests, and customizable views, though some users question result relevance, social platform coverage, scheduling limits, and overall cost for smaller budgets. Answer based on 26 reviews Features and Usability ### How easy is it to extract data from Meltwater? Meltwater makes data extraction manageable through exports, combined channel reporting, and searchable monitoring data. PR teams and analysts like the ability to pull client-ready reports, but some users run into export limits, interface lag, inconsistent metrics, and gaps in source coverage that can require extra verification. Answer based on 19 reviews Features and Usability ### What features does Meltwater offer? Meltwater offers media monitoring, social listening, dashboards, analytics, influencer and media databases, reporting, and outreach tools in one platform. Small teams and communications staff often like the broad toolkit and easy setup, while some users find the interface clunky, certain functions missing, and contract terms harder to navigate than expected. Answer based on 19 reviews Features and Usability ### Is Meltwater good for finding and accessing media information? Meltwater gives teams quick access to media mentions, campaign data, daily digests, and searchable topic tracking. PR, startup, and content marketing teams like the clear layout, keyword monitoring, and shareable reports, though some users note the amount of information can feel overwhelming until workflows, searches, and dashboards are set up. Answer based on 18 reviews ## Features AI summary Based on 2,181 Social Media Analytics Tools reviews Capterra data shows that buyers of Social Media Analytics Tools rank the following features as their top priorities: - **Calendar Management** (**51%** of reviewers rated this feature as critical) - **Social Media Integration** (**54%**) - **Content Management** (**42%**) Meltwater supports all three of the features reviewers rate most highly: **Calendar Management**, **Social Media Integration**, and **Content Management**. Together, these capabilities help businesses plan publishing schedules, connect activity across social channels, and organize content more effectively, allowing teams to manage campaigns with better coordination and consistency. Social Media Integration 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Content Management 4.3 (6) 33.33% of 6 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Engagement Tracking 3.6 (5) 60.00% of 5 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Post Scheduling 4.2 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Schedules specific times for content to appear on social media platforms, blogs, websites etc. Reporting/Analytics 3.6 (11) 63.64% of 11 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Automated Publishing 4.3 (4) 25.00% of 4 reviewers that rated this feature as important or highly important Establish rules for automatic propagation of social media posts across one or more channels Meltwater 108 features An @mention is a way to tag or notify a specific person about a message/post Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Generate one-off reports that meet information requirements Software program that continuously adjusts its behavior based on observed data Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Manage the process of evaluating documents or requests submitted for approval Track and analyze various metrics such as demographics, psychographics, behavior and other insights Use tools to engage with viewers (e.g., commenting, chat room, polling, and Q&A) Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Establish rules for automatic propagation of social media posts across one or more channels Automatically create schedules based on business needs or employee availability and qualifications Track and analyze user behavior within a system or network Compare key metrics for the business against prominent players in the industry The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience. Monitor social media posts or web that mention a particular brand Track and manage schedules and meetings via an integrated calendar Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Track the performance of marketing campaigns across multiple channels. Manage various distribution channels, build relations with channel partners, and track their performance Provides a channel for team members to share AI models, media files, communicate, and work together Leave comments and notes on documents for others to view Manage and track all internal and external communication conducted via calls, email, text, or chat Evaluating strengths and weaknesses of companies with the same target audience Track activity of your competitors Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Automated identification of relevant content for future sharing and reposting Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Facilitates online authoring and publishing of the content Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Initiate interactions with customers by proactively starting conversations or providing informational content Process of dividing customers into groups based on common characteristics Customize data fields to support various needs and use cases Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Create labels for products that contain required information such as colors, sizes, dates, etc. Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Import and export data to and from software applications Graphical representation of data Manage digital assets Assemble applications and processes by dragging over and arranging pre-built components Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Receive and/or send email notifications for urgent updates, requests, or other information Create and send email blasts/campaigns Tracks metrics that provide insight into how a user interacts with any interface or product Find & retrieve relevant data or documents Track the usage of certain hashtags Collect data to measure/track the positive impact an organization, nonprofit, or program has on social, environmental, or other groups. Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks Manage contact details and relationships with influencer CRMs and communication tools such as in-app messaging and chat Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion Monitor and collect information from social media based on specific keywords Track and monitor a specific set of keywords Tracking the status of previously identified performance measurements Manage the process of attracting and converting business prospects into leads Manage contacts across multiple mailing lists Automate workflows and trigger campaigns based on customer actions Monitoring brand mentions, clicks, backlinks, and engagement of distributed content like blogs, press releases, or social media posts. Notifications via mobile devices Observe and track the demand, usage, progress or quality of a system, product, or user Manage and post content across multiple social media accounts and platforms simultaneously Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Collect information from multiple sources Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Manage and support multiple languages Process and analyze human language in text or audio form Identify, track, and respond to negative feedback A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Schedules specific times for content to appear on social media platforms, blogs, websites etc. Predict future data based on historical data sets Analyze and gain insights into data in real-time Receive data and information in real time Active monitoring of systems, applications, or networks Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor and manage customers' perceptions about a business, product, or service Planning and managing of resources and procedures to mitigate the impact of events and incidents Automatically monitor and receive alerts for any new online reviews Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Plan availability and assign specific time slots for tasks and resources Search and filter data across systems to locate required information by entering keywords or certain criteria Categorize emotions expressed and identify if they are positive, negative or neutral Monitor social media sites for specific keywords Manage campaigns and track engagement for marketing efforts across social media channels Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. Track social media posts that reference a specific brand, business, name, etc. Attach digital tags to documents and assets for identification, search, or monitoring purposes Create, save, and re-purpose templates for emails, forms, etc. Addition of necessary external data, applications, tools, or features Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks Interact with data visualization elements, such as charts and graphs, to drill down into data Collecting and storing information about visitors’ activities on the World Wide Web to analyze their interests, preferences & behavior. Track and analyze information regarding website visitors An extended application or connector that enables users to perform additional services with their current set of tools Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.0 (94) 4.0 Based on 94 reviews ## Pricing Value for money 3.4 (74) Free Trial [View pricing plan details](https://www.capterra.com/p/123153/Meltwater/pricing/) Essentials Contact Vendor for Pricing It includes: - 24/7 individualized training course access - For smaller teams Suite Contact Vendor for Pricing It includes: - Multiple solutions for cross-department impact - Integrated tools for simple navigation and reporting - Ability to scale - For small to big teams Enterprise Contact Vendor for Pricing It includes: - Custom suite of solutions - Managed and Premium Services for all customer use cases - Unified comprehensive datasets - Integrated solutions for all stakeholders - For global organizations with unified pricing and contracting Value for money 3.4 (74) 3.4 Based on 74 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.7 (72) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.7 (72) 3.7 Based on 72 reviews ## User reviews Overall rating 4.0 Based on 96 reviews Filter by rating 5(38) 4(34) 3(15) 2(2) 1(7) Mentioned topic Sorted by most recent Rishikesh M. Social Analytics Marketing and Advertising ### "Meltwater is useful for tracking media and social conversations at scale" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 January 9, 2026 Pros I have been using Meltwater regularly to track media coverage and social conversations for multiple brands. The media monitoring feature is very useful for tracking online news, articles & publications in one place. I also like how the dashboards can be customized based on brand or campaign needs. The tagging & filtering options help in sorting large volumes of data and make reporting easier. It saves a lot of manual effort when tracking brand visibility Cons Sometimes setting up complex queries takes time and needs trial and error. The tool can also feel heavy when loading large dashboards or multiple searches at once Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TF Tabytha F. Digital Marketing Manager Higher Education ### "Solid product" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 January 2, 2025 Overall, it was positive, good product, but it was more than we wanted to pay. I should clarify that we didn't use the outreach tools or social media listening which would have made it more useful for us! Pros Ease of use, good customer support, and good features. Cons I felt limited for reporting -- it was hard to compare more than two competitors and required me to create charts outside the platform. We no longer use Meltwater. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AB Antony B. Database Manager Non-Profit Organization Management ### "Meltwater - a great tool for gathering media sources and mentions about a precise topic" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 December 17, 2024 Great way to get an insight into specific topics in news/social media, delivered regularly to our inbox Pros Ability to quickly compile lists of relevant media articles and social media mentions based on a versatile list of keywords. Cons Sometimes produces a lot of "noise" if the keywords are not fully developed or the tool hasn't been "trained" to our use Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KA Karly A. Marketing Analytics and Research Manager Automotive ### "Previous User" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 November 18, 2024 Overall, Meltwater is a solid platform and has good offerings. Pros The social listening / social media analysis tool was helpful (before we switched products)! Cons I didn't love the user experience of Meltwater–it didn't feel overly intuitive. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Dan L. SVP Marketing and Advertising ### "One of the top PR database options in the industry" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 August 16, 2024 We use Meltwater primarily for social media monitoring as well as for building media lists for our clients. Pros Meltwater is one of the top media databases for PR professionals Cons No media database is perfect in terms of either staying current with media members and/or as it relates to media monitoring. Can be expensive in terms of number of seats and/or tools used. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Assistant Manager Marketing and Advertising ### "Good Social Listening Tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 February 2, 2024 Pros the deep analytics provided Segregation of data city/state/country wise different verticals and sections for campaign, monitoring, and others Cons to provide ease use of keywords, some social listening rules such as use of capital alphabets in boolean operators have been bended, but in long term, the professionals of this vertical can be affected due to this Switched from [Talkwalker](https://www.capterra.com/p/161487/Talkwalker/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EB Eva B. Consultante junior RP et Influence Public Relations and Communications ### "Utilisation quotidienne de Meltwater " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 January 2, 2024 Je l'utilise quotidiennement pour mon client et il m'est utile à chaque fois. Il me fait une pige automatique et il me reste plus que à trier et tirer les informations et les articles qui me concerne. Je passe au minimum 1h dessus par jour. C'est un des outils avec lequel je travaille le plus et qui est indispensable pour le métier de RP. Pros Je l'utilise quotidiennement pour mon client et il m'est utile à chaque fois. Il me fait une pige automatique et il me reste plus que à trier et tirer les informations et les articles qui me concerne. Cons Quelques oublies d'articles de temps en temps mais ça reste très rare. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JP Juliette P. Consultante media et influence Marketing and Advertising ### "Avis d'une consultante presse et influence" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 3/10 January 2, 2024 Meltwater est un outil de veille efficace mais a utilisé en complément d'un autre outil de veille car présente tout de même beaucoup d'inconvénients comme cités présentement. Je ne recommanderai pas seul. Pros Meltwater est une application qui retrace la plupart des parutions webs. Il est confortable d'utiliser cette application dans le cadre de sa veille journalière. Cons Malheureusement, selon moi, Meltwater présente beaucoup d'inconvénients et de dysfonctionnements. En effet, Meltwater ne retrace pas toutes les parutions web et aucune parution print, ce qui est très embêtant lors d'une veille. De plus, le site web me semble très difficile d'utilisation. Beaucoup de paramètres qui ne sont pas expliqués. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Marina C. President Internet ### "The success of my digital marketing strategy." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 30, 2023 My experience has been very good, this platform is very detailed and precise, and its control panel is very complete and easy to use. Pros I like the social media analytics tools that allow me to monitor the online conversations that are impacting my brand and industry. Cons It would be ideal to have a higher update speed to be able to make more agile decisions. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Felix Daniel G. CEO Internet ### "An essential tool for driving success on social media." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 30, 2023 The ability to combine data from different channels is great and getting detailed reports has also been a big plus. Pros I really like this platform, it's easy to use and it allows me to get valuable information about the performance of my campaigns and better understand my audience. Cons Well the price can be quite high for some businesses or independent professionals. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/123153/Meltwater/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Zoho Social vs Meltwater](https://www.capterra.com/compare/123153-159351/Meltwater-vs-Zoho-Social)[Hootsuite vs Meltwater](https://www.capterra.com/compare/121701-123153/HootSuite-vs-Meltwater)[HubSpot Marketing Hub vs Meltwater](https://www.capterra.com/compare/123153-171840/Meltwater-vs-HubSpot-Marketing) [Sprout Social vs Meltwater](https://www.capterra.com/compare/121447-123153/Sprout-Social-vs-Meltwater)[Sprinklr vs Meltwater](https://www.capterra.com/compare/123153-131274/Meltwater-vs-Sprinklr-Platform)[Brandwatch vs Meltwater](https://www.capterra.com/compare/123153-277011/Meltwater-vs-Brandwatch)