Who Uses This Software?

Meltwater is a SaaS media intelligence solution, most widely used by both communication professionals working at B2B and B2C brands across all industries.


Average Ratings

25 Reviews

  • 3.5 / 5
    Overall

  • 3.5 / 5
    Ease of Use

  • 3.5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Demo
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • Meltwater
  • www.meltwater.com
  • Founded 2001
  • Norway

About Meltwater

Meltwater is the global leading media intelligence platform. Our software uses AI to track and decode billions of digital documents in real time. By leveraging the largest news and social media database in the industry, we bring our clients advanced Media Monitoring, Social Media Listening, Social Media Management, PR Analytics and Influencer Engagement tools. Through Meltwater Media Intelligence, companies make better, more informed decisions using insights from the outside.


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Meltwater Features

  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Multi-Account Management
  • Post Scheduling
  • Article Author Database
  • Auto-Update Media Lists
  • Campaign Management
  • Clippings Management
  • Communications Calendar
  • Contact Management
  • Digital Asset Management
  • Direct Mail Management
  • Email Distribution
  • Press Monitoring
  • Press Release Builder
  • Campaign Management
  • Customer Review Platform
  • Gamification
  • Response Management
  • Review Monitoring
  • Sentiment Analysis
  • Social Media Metrics
  • Social Media Monitoring
  • Automated Publishing
  • Brand Tracking
  • Content Management
  • Customer Engagement
  • Multi-Account Management
  • Multi-User Collaboration
  • Post Scheduling
  • Reporting/Analytics
  • Social Media Monitoring

Meltwater Reviews Recently Reviewed!


Meltwater is a Capable Social Monitoring Tool!

May 06, 2019
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Meltwater is very useful in being able to monitor what is being said about our company on a global scale on social media. I get an email every morning that shows me exactly who is saying what and on which platform. It links out to these references as well! From here I can take action and ensure that I'm staying ahead of any negative - and positive - remarks.

Cons: Meltwater's platform can be a bit tricky to learn. It's not a very simple platform - though it's relatively drag-and-drop, but you have to be uber-aware of how to put together the lists you need so everything will be monitored correctly. That's where the Account Managers come into play. So, on the whole, if you don't have a lot of time to learn the platform. I have no doubt it's easy once you get the hang of it, but I don't have that luxury!

Overall: We primarily use Meltwater as a social media monitoring tool. We're a global organization, so it can be difficult to have a full picture of how our business is being referenced across the world. But Meltwater solves that problem!

Great for customer engagement and as CRM tool

Jun 12, 2019
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The CRM tool is amazing at collating and managing all social media into a chronological timeline.

What I like most about this software is the interface. Very fluid and modern and easy on the eyes. It is also user-friendly, I was able to upskill many agents within 2 days maximum.

Cons: I do feel that the reporting could be a bit more specific or customisable. Especially when pulling agent reports, there is some information which I would like to see which is not there, so perhaps allowing a more in-depth customisable report functionwould be beneficial.

Overall: For the two years that we used Meltwater we increased our media sales and overall agent productivity. This lead to a decrease in our ques and many more satisfied customers. There are better products however Meltwater will definitely get the job done.

Great investment for the right company

Jan 16, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Meltwater is very user friendly and an excellent resource to reach media contacts (broadcast, print and online) nationality and internationally.

Cons: Like all other public relation tools for media, Meltwater tends to have a good amount of media contacts that are out of date but that seems to be an issue accross the board. Price is high, but comparable to other similar software...but worth it if your company is trying to reach media on a national level or monitor your media coverage.

Overall: I use this software for both distributing press releases and monitoring media coverage and think the product is worth the investment if you are dealing with media on at least the national level. Only complaint is the sales staff (most likely by design of their business model) is on the pushy side to get you to renew you contact early and frquent attempts to upsell new products or features.

We use Meltwater Daily and Have for Years... Great tool and service.

May 14, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The breadth of features. Ease of use and flexibility. Daily email reports, customizable Dashboards, integration with analytics and social platforms, comprehensive media/influencer database and contact platform. Outstanding proactive service and support.

Cons: No real complaints about the software. It is very robust and even after several years, we are finding new beneficial ways to leverage Meltwater.

Overall: We've been a customer for 3+ years and use Meltwater on a daily basis. Initially, we were mostly using the media monitoring features exclusively, and that alone was enough value to justify our account. More recently we've also been using the Influencer platform for media research and outreach and that has also proven to be extremely useful. Much of our content marketing is driven by things we're able to uncover on a daily basis using Meltwater.

Best Option in the Market

Jul 03, 2019
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I use Meltwater primarily for its media database and PR distribution. The media data seems to be pretty well updated and when I request changes/additions, they are made very quickly.

Cons: As they have updated the software, I lost some of the key features that added value to how I use it. I wish you could filter search results better, gain better snapshots of individual outreach performance from the overall list, and create news searches based on specific media lists, to name a few.

Also, beware of their contract because there is an autorenewal clause no matter if your account rep has reached out to you beforehand or not. Make a note on your calendar ahead of time so that charge doesnt come as a surprise or ask them to remove it from your contract.

Overall: With nearly 10 years working in PR, I have had experience with Cision, Vocus, and Meltwater. There is no question that I will continue to use Meltwater in my career because it is most powerful, in my opinion. I also think that their PR distribution (which is integrated into the platform) is better than what the other players have to offer.

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A Product in Development

Sep 01, 2018
3/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Meltwater is easy to use and their employees pay a lot of attention to you as a client. Especially in the set-up stages, they are very attentive and schedule their follow-up effectively. The basic tools are adequate and their data seems to be reliable.

Cons: The platform for Meltwater seems to be very immature in terms of its development. It can send newsletters but you get almost NO functionality on analytics or member tracking. Like all other SaaS companies, everything is an add-on and it is not always easy to determine what you get for the price you are being quotes. The software simply feels rudimentary in design and immature in implementation.

Overall: Meltwater is providing excellent support and their media data and reporting seems to be very reliable. We have been able to use it to make some very productive media in-roads. The software seems to be underdeveloped but hopefully they will continue to add the features needed to make it a mainstream offering.

Best media monitoring software out there

Apr 25, 2019
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

2 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The reporter database is always up to date. The platform overall is very easy to use and set up. Some of the monitoring can be better configured to include some obscure trade publications, but other than that no complaints about the platform.

Cons: Some of the widgets are a bit repetitive and unnecessary for our business.

Overall: The platform itself is great. However, my experience with some of the sales and training folks hasn't been the best. Sales is very pushy and it seems like we only hear from them when it's time to renew our contract.

High level and getting better

Feb 05, 2019
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: Meltwater is aquiring a lot of new companies which is giving their platform more functionality every day. It is not perfect when it comes to social platform API's and I tend to not trust the numbers but it is improving.

Cons: I tend to find a lot of errors within my social media reporting. My account rep has said its due to the restrictive api's of the social platforms which I understand. However, it makes social scheduling difficult as I have to use multiple platforms to schedule posts.

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I will never recommend any Meltwater products or services

Jan 09, 2019
1/5
Overall

1 / 5
Ease of Use

1 / 5
Features & Functionality

1 / 5
Customer Support

1 / 5
Value for Money

Pros: Some of their employees genuinely want to help (which is what I like best) however, Meltwater as a company doesn't give them the tools to do so.

Cons: Terrible customer support:

If you try calling Meltwater's customer support number often times they simply don't pick up.

No ownership:

One of their employees openly admitted to a high turnover rate of employees and as such, no one was willing to take responsibility for what someone who no longer worked at Meltwater had done.

Search results are not accurate:

I worked with three account representatives to get accurate results about my company and they never fully worked out. They both missed several key results (the whole purpose of using this service was so I didn't have to dig to find them) and they also brought in incorrect results.

Mediate database is out of date:

I used their media database several times and it was always difficult to use plus there wasn't updated contact information for reporters. I had better luck looking for emails and phone numbers myself.

!!They sneak auto-renewals into contracts and do not notify you!!

Even if you tell them you are not planning on renewing it has to be in written form or else they will force you into another year. I no longer trust this team or company to care for their customers.

Overall: Overall, I will never recommend Meltwater as a product or service. Their staff aren't knowledgable and their salespeople sneak auto-renewals into their contracts to keep people on as customers. As a company no one is able to take responsibility and they don't offer genuine support for their customers

Complicated Product

Jan 28, 2019
4/5
Overall

2 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: There are some cool feautres in Meltwater, like being able to search history by specific keywords and dates and exlcusions, and getting email notifications that we can set up for when certain words or our brand is mentioned. It also worked for us to schedule out social posts.

Cons: There are some complications in getting up social posts - sometimes it wouldn't properly tag the person we were trying to tag in our post, and you can't go back and edit a post after it's done to tag the person. Sometimes it almost feels like there are too many features that are difficult to learn to use, and not enough help to properly learn how to use the software. It shouldn't be that complicated.

I think it is way over-priced for what you get, and there are competitors much better matched for our needs.

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Great Spreading the Word

Feb 08, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: This software is completely user friendly. It is easy to upload press releases and sent to various distribution lists.

Cons: Sometimes there are glitches or issues where if there is a lot of traffic happening via Meltwater which makes your particular information experience a delay. Usually, Meltwater staff are able to identify log jams pretty quickly.

Overall: Overall, Meltwater has been an easy tool to use to distribute information and also see the analytics of how it's being received, opened, clicked, etc. We also use the tool to create a Daily Digest of hits that mention our business in the media or on Twitter.

Capterra loader

Meltwater does the trick

Nov 13, 2018
3/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

2 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Meltwater has made A LOT of improvements to their user interface recently. Building lists has gotten a lot eaiser and quicker. I'm able to quickly scan and select thousands of contacts.

Cons: Meltwater's customer service leaves something to desire. In the four years that I've used the platform, my service rep has changed at least a half-dozen times. Each new person wants to connect to see how things are going, but most of the time they just try to sell us on something new. They are not concerned with understanding our business.

Overall: We continue to renew our contract with Meltwater, because, compared to competitors, the service is financially feasible. The interface upgrades have also kept us happy. Overall, Meltwater helps us distribute news effectively and that's exactly what its supposed to do.

Meltwater makes media relations and PR easier

Apr 27, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: What you can do with Meltwater you can't do with Cision. It's much easier to use and allows you to see who viewed your pitch so you can decide how to follow up. It makes media relations less of a thankless chore by helping you decide where to focus your efforts.

Cons: It's a little confusing to use. Once you have a tutorial, it's easier, of course, but I wouldn't say it's intuitive.

Overall: Meltwater really helps with media relations. It helps you target the right journalists for your news. If you do media outreach, you really need Meltwater.

Disingenuous business practices

Dec 11, 2018
1/5
Overall

3 / 5
Ease of Use

1 / 5
Features & Functionality

1 / 5
Customer Support

1 / 5
Value for Money

Pros: Nothing - it said our reach was over 200 billion - there are less than 8 billion people on the planet.

Cons: It is redundant and doesn't deal with reality.

Overall: Our organization is a client of Meltwater's and found the service was not benefiting us. The reports, stats and information provided were not beneficial.

I indicated to the account specialist, I wasn't sure we would be renewing when they sent me a confirmation for renewal on October 26, 2018. Their only discussion was about getting me best prices. I did not sign the renewal confirmation. Our services were to end January 14, 2019. At no time did they mention automatic renewal or that I needed to send a formal notice of termination.

On December 7th, in response to their many emails asking me to sign the renewal confirmation I advised them we would definitely not be renewing - 38 days before the services were to end. For the first time, they advised me we were automatically renewed and they would be sending us a bill. They said it was "preset"

I asked for the contract and was shocked to see the termination terms aren't even listed on the main contract page - they are instead buried in a link, under topics such as spam. A link, of course, can be altered at any time.

The contract document defines start and end dates, and makes no mention of automatic renewal. Your account reps make no mention of automatic renewal. I find this disingenuous.

Capterra loader

Awesome PR and social media tracking

Feb 02, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: Used this to track client placements, as well as find contact details for reporters / editors. Easy to navigate, and our team could easily customize the specific dashboards.

Cons: Definitely can need some training to get up and working. We had our account managers come in to train up the team.

Nice platform, not worth the money for my uses

Oct 17, 2018
3/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: It was fairly easy to use. I had a few training very light sessions and was able to figure out the rest after that. Also, the account managers are very personable and smart.

Cons: There is no guarantee that their database of writers will pick up your story, no matter how granular you get with your target list. I tried posting multiple articles that were about community service and one writer replied that they "might" look into it further. Even with AM's help, I wasn't able to hook a writer.

Overall: Nice company, cares about their customers- but they have no true success garuntees.

Easy and fast to track down journalists, pitch them, and increase the possibility of media coverage

May 16, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: MW is quick and simple to figure out, and if there's a glitch, their chat feature can address your issue within minutes!

Cons: It would be great if I'd be able to organize and divide long lists of results for targeted journalist searches into shorter sub lists.

Overall: MW delivers better functionality than Cision and also allows me to work faster and more effectively

Capterra loader

Great for general media audits

Feb 12, 2019
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I like that you can go up to 2 years back to get news stories

Cons: The social listening component is a little lacking, I would only recommend this for news stories/media stats

Capterra loader

Valuable in the Right Hands

Nov 14, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: Meltwater has a veritable boatload of functionality that allows media professionals to track coverage, pull reports, and boost PR presence.

Cons: The only downside here is the learning curve. There's a vast amount of functions, but they can be difficult to remember. Ample training is needed to get a full grasp, but once that's compelte it's a really valuable tool.