--- title: "Meltwater Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Meltwater the right Social Media Analytics Tools solution for you? Explore 96 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/123153/Meltwater/reviews/" page_type: "reviews" language: "en" publication_date: "2026-10-21" --- Meltwater 4 (96) [View alternatives](https://www.capterra.com/p/123153/Meltwater/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 21st, 2026 # Reviews of Meltwater Ease of use 4.0 Customer Service 3.7 ## Pros and Cons in Reviews KA Karly A Marketing Analytics and Research ManagerAutomotive, 51 - 200 employeesUsed the software for: 6-12 months. “The social listening / social media analysis tool was helpful (before we switched products)!“ November 18, 2024 KA Karly A Marketing Analytics and Research ManagerAutomotive, 51 - 200 employeesUsed the software for: 6-12 months. “I didn't love the user experience of Meltwater–it didn't feel overly intuitive.“ November 18, 2024 EY Enes Y Information TechnologyInformation Technology and Services, 2 - 10 employeesUsed the software for: 6-12 months. “Thanks to its reporting and analysis, I can create a strategy for myself by looking at the data and this application is free.“ June 10, 2022 AG Abe G VPComputer Software, 51 - 200 employeesUsed the software for: 1-2 years. “As a product/platform, Meltwater was an overpriced, worse alternative to Google alerts and provided no semblance of quality monitoring results for our organization. “ January 31, 2023 Rishikesh M Social AnalyticsMarketing and Advertising, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “My overall experiencee with meltwater is great.“ January 9, 2026 AG Abe G VPComputer Software, 51 - 200 employeesUsed the software for: 1-2 years. “From a services/support/client success perspective, this is where the disappointment continues. Despite messaging our "client success manager" of our desire to not renew and cancel our subscription, we continued to receive a mix of promotional and reengagement emails and outreach. “ January 31, 2023 Marina C PresidentInternet, 2 - 10 employeesUsed the software for: I used a free trial. “My experience has been very good, this platform is very detailed and precise, and its control panel is very complete and easy to use.“ July 30, 2023 AG Abe G VPComputer Software, 51 - 200 employeesUsed the software for: 1-2 years. “After several weeks, this has still not been addressed, and the \[sensitive content hidden\] has not responded to any emails since. How you treat your clients when they leave you should be the same as how you treat them the day before they sign with you. “ January 31, 2023 ## Showing most helpful reviews Showing 1-25 of 96 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Dan L. SVP Marketing and Advertising Used the software for: 1-2 years ### "One of the top PR database options in the industry" August 16, 2024 4.0 We use Meltwater primarily for social media monitoring as well as for building media lists for our clients. Pros Meltwater is one of the top media databases for PR professionals Cons No media database is perfect in terms of either staying current with media members and/or as it relates to media monitoring. Can be expensive in terms of number of seats and/or tools used. Review Source DC DeDe C. Communications Manager Utilities Used the software for: 1-2 years ### "One tool that does almost everything we need" October 30, 2020 4.0 We've been using it in this office for about 2 years now, and I used them previously at another job, as well. They're very responsive when you need help with something. I like the tool. It's intuitive and does just about everything we'd want it to. I do think their sales tactics were a little heavy-handed sometimes, putting deadlines on offers and whatnot, but when I talked to them about it, they lightened up a lot. Pros The dashboard for easy monitoring of our media and social coverage. Cons They charge separate pricing for everything, and it seems that every time I turn around they're rolling out a cool new feature they want to share, but it's always extra. Alternatives considered [Cision](https://www.capterra.com/p/129611/Cision/) Reason for choosing Meltwater Most recently, when we considered if we wanted to renew with Meltwater, it was really about keeping the price low and not having to change again. Changing is a hassle. But we are still satisfied with the quality of the service and ease of use, so no real need to change. Review Source Response from Meltwater November 2, 2020 Dede, reviews like this give us motivation and help us ensure we continue to provide high-quality care. Thank you very much for your feedback and are glad you have continued to find value in Meltwater. AG Abe G. VP Computer Software Used the software for: 1-2 years ### "Disappointing Tool, More Disappointing Support & Client "Success"" January 31, 2023 1.0 From a services/support/client success perspective, this is where the disappointment continues. Despite messaging our "client success manager" of our desire to not renew and cancel our subscription, we continued to receive a mix of promotional and reengagement emails and outreach. It got to a point where we asked our "client success manager" to please disable our instance of the platform so our team would stop receiving the useless alert emails that were filling up our inboxes. Despite several emails, our CSM never replied to the emails or heeded our request to disable our account. We later interacted with the online chat support to work with a human being to deactivate our account. This time, we were told that our request would be passed on to the appropriate team members and acted upon immediately; however, nothing ever happened. We eventually found the email of a \[sensitive content hidden\] for client success and forwarded the response. They finally responded and said we had to participate in an exit interview before they would formally close our account. We politely declined given the back and forth that had already taken place and asked for our account to be disabled/terminated. After several weeks, this has still not been addressed, and the \[sensitive content hidden\] has not responded to any emails since.How you treat your clients when they leave you should be the same as how you treat them the day before they sign with you. It's disappointing to see a company respond (or Pros The platform seemed to deliver daily "monitoring" alerts on a daily schedule as promised. While not worth anything to our organization, the emails did come every day as promised. Cons As a product/platform, Meltwater was an overpriced, worse alternative to Google alerts and provided no semblance of quality monitoring results for our organization. Their reputation monitoring tool returned highly unrelated results from a majority of click-bait, AI-generated SEO websites. I can't think of how many times our team would look at the "alert" emails and laugh at both the quality of the results followed by the obscureness of the websites it was pulling content from. Separately, we set up basic Google Alerts along with Hootsuite and a handful of other free/inexpensive social media monitoring alerts, and the info from there was far better in quality and delivery than what we had received from Meltwater.In fairness, Meltwater was deployed by legacy employees who did not have a full breadth of understanding of the platform's purpose or potential. However, it appears that there was minimal, if any, implementation and launch support and/or validation from the Meltwater team that the monitoring results were what we were looking for. Review Source RB Rameez B. Content Developer Retail Used the software for: 2+ years ### "Great for customer engagement and as CRM tool" June 12, 2019 4.0 For the two years that we used Meltwater we increased our media sales and overall agent productivity. This lead to a decrease in our ques and many more satisfied customers. There are better products however Meltwater will definitely get the job done. Pros The CRM tool is amazing at collating and managing all social media into a chronological timeline. What I like most about this software is the interface. Very fluid and modern and easy on the eyes. It is also user-friendly, I was able to upskill many agents within 2 days maximum. Cons I do feel that the reporting could be a bit more specific or customisable. Especially when pulling agent reports, there is some information which I would like to see which is not there, so perhaps allowing a more in-depth customisable report functionwould be beneficial. Alternatives considered [Freshdesk](https://www.capterra.com/p/124981/Freshdesk/) Reason for choosing Meltwater We started off with Meltwater and switched to Freshdesk. Review Source TF Tabytha F. Digital Marketing Manager Higher Education Used the software for: 2+ years ### "Solid product" January 2, 2025 4.0 Overall, it was positive, good product, but it was more than we wanted to pay. I should clarify that we didn't use the outreach tools or social media listening which would have made it more useful for us! Pros Ease of use, good customer support, and good features. Cons I felt limited for reporting -- it was hard to compare more than two competitors and required me to create charts outside the platform. We no longer use Meltwater. Review Source VR Verified Reviewer Vice President Board Of Directors Computer Hardware Used the software for: 6-12 months ### "An acceptable tool that allows us to track our Media impact" August 6, 2019 3.0 An OK tool to use if you've been used to the platform. Recommend looking elsewhere to see if another tool can help solve your specific needs and problems. Pros A fairly robust way of gathering all the news about our industry, company, and competitors all in one place. Quick setup after a couple of calls with our representative. Cons the boolean logic strings are difficult to configure at first. We had issues with languages/news that had nothing to do with our industry. Not easily possible to laser-in on the information that we would find relevant for mass distribution. They need to make some enhancements as the UI seems dated, and at times difficult to navigate. Reason for choosing Meltwater Pricing discount & my manager had previous experience using the tool. We are consdering switching after our 1-ear subscription lapses. Review Source AB Antony B. Database Manager Non-Profit Organization Management Used the software for: 2+ years ### "Meltwater - a great tool for gathering media sources and mentions about a precise topic" December 17, 2024 5.0 Great way to get an insight into specific topics in news/social media, delivered regularly to our inbox Pros Ability to quickly compile lists of relevant media articles and social media mentions based on a versatile list of keywords. Cons Sometimes produces a lot of "noise" if the keywords are not fully developed or the tool hasn't been "trained" to our use Review Source Hailley G. Public Relations Director Internet Used the software for: 1-2 years ### "I will never recommend any Meltwater products or services" January 10, 2019 1.0 Overall, I will never recommend Meltwater as a product or service. Their staff aren't knowledgable and their salespeople sneak auto-renewals into their contracts to keep people on as customers. As a company no one is able to take responsibility and they don’t offer genuine support for their customers Pros Some of their employees genuinely want to help (which is what I like best) however, Meltwater as a company doesn't give them the tools to do so. Cons Terrible customer support: If you try calling Meltwater's customer support number often times they simply don't pick up. No ownership: One of their employees openly admitted to a high turnover rate of employees and as such, no one was willing to take responsibility for what someone who no longer worked at Meltwater had done. Search results are not accurate: I worked with three account representatives to get accurate results about my company and they never fully worked out. They both missed several key results (the whole purpose of using this service was so I didn't have to dig to find them) and they also brought in incorrect results. Mediate database is out of date: I used their media database several times and it was always difficult to use plus there wasn't updated contact information for reporters. I had better luck looking for emails and phone numbers myself. !!They sneak auto-renewals into contracts and do not notify you!! Even if you tell them you are not planning on renewing it has to be in written form or else they will force you into another year. I no longer trust this team or company to care for their customers. Review Source Vishal B. Social media Analyst Information Technology and Services Used the software for: 6-12 months ### "Simplest listening and Monitoring tool i ever used" July 29, 2019 4.0 When I was a fresher I first used Sysmos and it helps me in understanding basics about listening and monitoring, It is very easy to use and query formation in Sysomos is very simple. One thing which i like about it is that its data tagging accuracy is far better than other tools Pros First of all, it is very simple to use, user-friendly and quite good for small and medium companies. Data mining is very simple in it and one can extract data very easily. It covers almost everything like hashtag analysis, Demographics analysis and word cloud analysis. Data accuracy is also quite good than others. Data extracted from Sysomos has multilayer topics, it provides much information. In short, it is a very important tool for a newbie, it will help in understanding the basics of listening and monitoring Cons there was a time when it used to extract data from many sources but now it only provides a chunk from twitter. Sometimes it has issues with data accuracy and time zone and the last thing is that it provides a limited amount of data. Review Source Javier Victor Marian B. Network Security Auditor Public Relations and Communications Used the software for: 2+ years ### "best monitoring media software " July 21, 2019 5.0 best tool for monitoring media outlets in latin america! Pros sysomos is a great combination of automated software that look into media outlets news in digital and keep a look into social media. Also, they have a robust database of latin america. Before wans't so great but they keep updating it. Now, it is hard to find adicional news outside sysomos. Cons i have problems sharing my monitors and querys with other users and customer suppport couldn't help me. Also time to timee they have a breach or something working wrong and you dont receive and alert by email and they are very slow to solve it. I have issues in the past with my clients because of this. Review Source VR Verified Reviewer Assistant Manager Marketing and Advertising Used the software for: 1-2 years ### "Good Social Listening Tool" February 2, 2024 4.0 Pros the deep analytics provided Segregation of data city/state/country wise different verticals and sections for campaign, monitoring, and others Cons to provide ease use of keywords, some social listening rules such as use of capital alphabets in boolean operators have been bended, but in long term, the professionals of this vertical can be affected due to this Review Source MC Marah C. Marketing and Social Media Restaurants Used the software for: 6-12 months ### "A great resource for keeping up with the latest news and events." January 10, 2023 5.0 Meltwater has helped us stay ahead of the competition on social media by giving us timely information on the topics we care about, which in turn has allowed us to refine our thinking and set up the most effective processes and tactics to reach our goals. Pros We were able to work together more efficiently thanks to Meltwater, and we were able to locate the information we required from social media platforms with greater ease because of the organization provided by the tool. Meltwater's search function is quite adaptable, providing us with a plethora of alternatives for precise tracking of what we're looking for, where we can simply prepare the topic that we're waiting for to be published, and when it's published on social media. To make sure we're always on the ball, Meltwater will provide us alerts instantly. Meltwater has a fantastic knack for laying down the information gathered in a way that is simple to understand for anyone. Cons While the simplistic nature of Meltwater's charts is a source of frustration for me, I have faith that the Meltwater will make efforts to enhance them in future versions. Review Source DC David C. Director Education Management Used the software for: 2+ years ### "Deceptive business practices and horrible customer service " January 6, 2021 4.0 Avoid this company at all costs. They have unethical and deceptive business practices. Pros It's easy to use and offers a robust contact list for reporters and media outlets. The daily reports are also helpful in seeing media mentions and areas of interest. Cons The customer service and their business practices are just unethical and deceptive. I caution anyone who is considering meltwater to understand that they will be automatically renewed for the next year if they don't give 90 days notice. Where is this listed? In a URL you have to click on that's buried in your agreement they send you. They don't separate it out, highlight it, or tell you anywhere else. Their customer service and management couldn't care less that they dupe you into another year at thousands of dollars. I wouldn't give this company the time of day, let alone my business ever again. Avoid at all costs. Review Source Response from Meltwater February 3, 2021 Hi David, we appreciate your honest review. We set a high standard for ourselves, so we are disappointed to hear that your experience with us was not a positive one. We will use this as an opportunity to improve. KF Katie F. Digital Content Developer Mechanical or Industrial Engineering Used the software for: 1-2 years ### "Meltwater is a Capable Social Monitoring Tool!" May 6, 2019 4.0 We primarily use Meltwater as a social media monitoring tool. We're a global organization, so it can be difficult to have a full picture of how our business is being referenced across the world. But Meltwater solves that problem! Pros Meltwater is very useful in being able to monitor what is being said about our company on a global scale on social media. I get an email every morning that shows me exactly who is saying what and on which platform. It links out to these references as well! From here I can take action and ensure that I'm staying ahead of any negative - and positive - remarks. Cons Meltwater's platform can be a bit tricky to learn. It's not a very simple platform - though it's relatively drag-and-drop, but you have to be uber-aware of how to put together the lists you need so everything will be monitored correctly. That's where the Account Managers come into play. So, on the whole, if you don't have a lot of time to learn the platform. I have no doubt it's easy once you get the hang of it, but I don't have that luxury! Review Source VR Verified Reviewer Digital Marketing Specialist Information Technology and Services Used the software for: 1-2 years ### "High level and getting better" February 5, 2019 4.0 Pros Meltwater is aquiring a lot of new companies which is giving their platform more functionality every day. It is not perfect when it comes to social platform API's and I tend to not trust the numbers but it is improving. Cons I tend to find a lot of errors within my social media reporting. My account rep has said its due to the restrictive api's of the social platforms which I understand. However, it makes social scheduling difficult as I have to use multiple platforms to schedule posts. Review Source VR Verified Reviewer Account Director Marketing and Advertising Used the software for: 1-2 years ### "Not impressed." September 10, 2019 3.0 Media contact information and a database to determine the relevant reporters would be immensely helpful to PR professionals, unfortunately, there has yet to be a provider that does this in an efficient, accurate and updated way. Pros These types of tools are somewhat of a necessary evil in the PR space when it comes to looking up media contacts. Meltwater is no worse than its competitors and about half the time will have the accurate, current contact information of the relevant reporter we are looking for. Cons Unfortunately the other half of the time, there is no specific contact information or publications are not even logged in the Meltwater databases. Often, every contact at a specific publication will be listed with the same generic contact email that's listed on the publication's website, making Meltwater's services essentially useless. User is also quite clunky to just be able to search for media outlets/contacts. Switched from [Cision](https://www.capterra.com/p/129611/Cision/) Price. Review Source EY Enes Y. Information Technology Information Technology and Services Used the software for: 6-12 months ### "Meltwater Review" June 10, 2022 4.0 Pros Thanks to its reporting and analysis, I can create a strategy for myself by looking at the data and this application is free. Fantastic! Cons The application is not fast enough and there are delays. Review Source JB Jo B. Development Manager Non-Profit Organization Management Used the software for: 2+ years ### "Incredibly Intuitive" March 25, 2021 5.0 The team are available on hand if needed, and very helpful and supportive of training, very much solution led in all areas. It's always been a positive experience working with them. Pros It's a great, easy to set up and easy to use platform, even if you're only using some of the features occasionally. In a small team it's really important to be able to utilise time effectively and this is a great tool to achieve that and cost effective too. Cons Nothing really - it's easy to use and great for what our organisation currently needs. Review Source DJ Douglas J. Media and communications manager Recreational Facilities and Services Used the software for: 2+ years ### "Provides numbers and assistance we need" December 29, 2020 5.0 Meltwater provides us with the intelligence we need and an easy-to-use platform, to boot. It's a must-have. Pros Meltwater is fairly intuitive to use, though their reps will walk you through everything. Cons Seems there's always something new they want you to buy. Alternatives considered [Cision](https://www.capterra.com/p/129611/Cision/) Review Source SC Shantel C. Operations Assistant Public Relations and Communications Used the software for: 1-2 years ### "Meltwater Review" May 6, 2021 5.0 My team benefits from saving time while searching for media coverage and Meltwater has great reporting analytics to show each client the amazing weekly progress. Pros Meltwater is user-friendly and a huge help in monitoring media coverage for our clients. I can also add missing articles very easily to added content for each client on the board searches. Cons The algorithm for searching each client can be difficult at first but by call your representative, they will go through the best algorithm for your client so, you can find media coverage with ease. Review Source VR Verified Reviewer VP, Marketing & Communications Mechanical or Industrial Engineering Used the software for: 1-2 years ### "Deceptive & Unprofessional" June 1, 2022 4.0 Found that Meltwater wasn't really "right" for my company and had no intention of renewing our contract after one year. I stated this when I got the renewal invoice and was told that I had to put it in writing 60 days prior to the auto-renewal in order to cancel the contract. This is not mentioned anywhere in the contract...instead, there is a link in the contract that you need to go to and read through in order to find this. Months of back and forth and threats of legal action later and I still have to pay an obscene amount of money to no longer use these services. They are unethical and deceptive, as others have said. I would not recommend using their services. Pros I liked that I could find mentions of my company easily. Cons Articles were repeated multiple times, so really did not give an accurate representation of the writings. Review Source CC Cassie C. Marketing Communication Specialist Telecommunications Used the software for: 1-2 years ### "Complicated Product" January 28, 2019 4.0 Pros There are some cool feautres in Meltwater, like being able to search history by specific keywords and dates and exlcusions, and getting email notifications that we can set up for when certain words or our brand is mentioned. It also worked for us to schedule out social posts. Cons There are some complications in getting up social posts - sometimes it wouldn't properly tag the person we were trying to tag in our post, and you can't go back and edit a post after it's done to tag the person. Sometimes it almost feels like there are too many features that are difficult to learn to use, and not enough help to properly learn how to use the software. It shouldn't be that complicated. I think it is way over-priced for what you get, and there are competitors much better matched for our needs. Review Source SR Shane R. Director - Analytics & Marketing Information Technology and Services Used the software for: 1-2 years ### "Access to great data" September 7, 2021 4.0 Pros one of the most comprehensive listening platforms. what i love is that i can see all of the data and get unlimited data runs. Analytics its catching up with the competition, but still has some way to go. a lot of filer options are now available Cons Sentiment analysis is not good, but the option to manually override the tag is helpful. they should have used sysomos's algorithm. lacks any demographics data within the main tool. you need to subscribe to a partner portal to get insights (which is somewhat worth it) Review Source VR Verified Reviewer Marketing Manager Computer Software Used the software for: 1-2 years ### "Nice platform, not worth the money for my uses" October 17, 2018 3.0 Nice company, cares about their customers- but they have no true success garuntees. Pros It was fairly easy to use. I had a few training very light sessions and was able to figure out the rest after that. Also, the account managers are very personable and smart. Cons There is no guarantee that their database of writers will pick up your story, no matter how granular you get with your target list. I tried posting multiple articles that were about community service and one writer replied that they "might" look into it further. Even with AM's help, I wasn't able to hook a writer. Review Source LL Louisa L. Social Media & Communications Coordinator Higher Education Used the software for: 1-2 years ### "User-friendly" March 25, 2021 4.0 Overall, a great product and gives excellent snapshot of media coverage. Pros Very easy and straightforward to use. Gives rich analytics data. Cons Boolean search terms can sometimes be 'off'. 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