# Lead Liaison Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Lead Liaison Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more. Source: https://www.capterra.com/p/124417/Lead-Liaison --- # Lead Liaison Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Lead Liaison ## What is Lead Liaison? Lead Liaison identifies leads and can pinpoint when prospects, customers, and partners are thinking about your brand. Our visitor tracking tool, ProspectVision, gives your business important sales insight that helps determine what prospects care about so you can tailor your communication. Alerts can be sent to your sales team when a Prospect visits a key page, and daily reports can be delivered to your inbox. Get more out of marketing by tracking the effectiveness of your outbound efforts! ## What is Lead Liaison used for? [Lead Generation](https://www.capterra.com/lead-generation-software/)[Sales Force Automation](https://www.capterra.com/sales-force-automation-software/)[All-in-One Marketing Platform](https://www.capterra.com/all-in-one-marketing-software/) Top alternative Featured Overall rating Based on 33 user reviews Reviews sentiment Positive 97% Neutral 0% Negative 3% Starting price $250 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Lead Liaison?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.leadliaison.com/&name=Lead Liaison) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Lead Liaison 4.8 (33) VS. [4.2 (987)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting Price $250 Flat Rate, Per Month Starting Price $69 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (33) Ease Of Use 4.0 (907) Value For Money 4.6 (28) Value For Money 4.2 (826) Customer Service 4.9 (33) Customer Service 4.0 (846) ## Lead Liaison alternatives [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars Highest Rated [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/178819/EngageBay-Marketing/) [Spotler CRM](https://www.capterra.com/p/88929/Really-Simple-Systems-CRM/) [4.5 (453)](https://www.capterra.com/p/88929/Really-Simple-Systems-CRM/reviews/) Starting price $17.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/88929/Really-Simple-Systems-CRM/) [Jobin.cloud](https://www.capterra.com/p/239384/Jobincloud/) [4.7 (172)](https://www.capterra.com/p/239384/Jobincloud/reviews/) Starting price $8.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/239384/Jobincloud/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Contact Database 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Data Import/Export 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Import and export data to and from software applications Landing Pages/Web Forms 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Create landing pages or online forms designed to capture new leads and prospects Lead Nurturing 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Engage with a lead throughout the sales process by actively providing information Lead Qualification 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Score a lead on their quality or likelihood to buy based on certain behaviors Lead Segmentation 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Divide leads into buckets based on predefined criteria and routing rules Lead Liaison 71 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Create and automatically send premade copy in response to customer messages Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Provides a channel for team members to share media files, communicate, and work together Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Distributing content through various platforms or channels Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Track, store, and access client contracts or licenses Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A collection of customer information such as contact details, demographics, previous interactions, etc. Process of dividing customers into groups based on common characteristics Tool to send questionnaires to customers to gauge feedback Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize data fields to support various needs and use cases Import and export data to and from software applications Store and organize documents in a centralized system Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Plan, execute, and analyze email marketing campaigns Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Allows employees to set and manage work or career related goals Store and manage images Track interaction history by documenting conversations for contacts Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Route and distribute your leads to third party buyers Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Real-time alerts or notifications that inform teams about new leads or prospects Engage with a lead throughout the sales process by actively providing information Score a lead on their quality or likelihood to buy based on certain behaviors Divide leads into buckets based on predefined criteria and routing rules Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. Manage contacts across multiple mailing lists Automate workflows and trigger campaigns based on customer actions See past and upcoming campaigns and communications in a calendar view Manage the process of planning and scheduling meetings, including agenda creation Access software remotely via mobile devices Optimize content to ensure it is easily accessible for mobile users Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Create many versions of emails, forms, or actions and gauge which is most effective Track all opportunities for potential sales and convert them into recurring revenue Organize and manage the accomplishments and development of employees or performance of applications or systems A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Arrange tasks based on the level of priority or urgency Tools designed to streamline the process of lead generation and management for sales teams Log and store the source of contacts/leads View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) Estimate of expected sales revenue within a specific time frame, such as quarterly, monthly or yearly based on past trends and reports. Track visibility and traffic from search engines Group leads or contacts based on their specific characteristics Manage campaigns and track engagement for marketing efforts across social media channels Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Add or remove subscribers from mailing lists Identify a list of target accounts that marketers want to turn into customers Create, manage and track all task activities and progression Create, save, and re-purpose templates for emails, forms, etc. Monitor activity of individuals who visit your website using cookies Create, design and manage workflows for repetitive tasks What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.8 (29) 4.8 Based on 29 reviews ## Pricing Value for money 4.6 (28) Free Trial [View pricing plan details](https://www.capterra.com/p/124417/Lead-Liaison/pricing/) Inbound Marketing $250.00 Flat Rate,Per Month It includes: - Visitor Tracking - Dashboards - Video Engagement - Google Analytics Integration Sales Enablement $450.00 Flat Rate,Per Month It includes: - Sales Automation - Unlimited Prospect Enrichment - Meeting Scheduler - Signature Omnibound Marketing $780.00 Flat Rate,Per Month It includes: - Marketing Automations - Email Marketing - Omni-Channel - Lead Scoring - ROI Lifecycle $1,500 Flat Rate,Per Month It includes: - Website Personalization - CRM Connectors - Business Intelligence - API Access Event Lead Management $2,000 Other, It includes: - Workflow Automation - Lead Follow-up - For Organizations of All Sizes - Unlimited Users - Transcriptions Value for money 4.6 (28) 4.6 Based on 28 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (33) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (33) 4.9 Based on 33 reviews ## User reviews Overall rating 4.8 Based on 33 reviews Filter by rating 5(29) 4(3) 3(0) 2(0) 1(1) Mentioned topic Sorted by most recent CW Cindy W. Marketing Manager Building Materials ### "LEAD LIAISON - Captello a game changer" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 19, 2021 Overall, our experience has been good. We hope to continue to use LEAD LIAISON in several upcoming tradeshows and for everyday use with our sales team. Pros The program integrates with Salesforce.com allowing our sales teams to turn lead captures into real-time prospects. It is user-friendly and is worth having recorded leads at our fingertips. Overall this is a superior product. Cons As with many software programs, there are always suggested add-ons that come up. Possible customization of this may be necessary to help with inclusiveness. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EG Elizabeth G. Sales & Marketing Specialist Utilities ### "Marketing Automation at it's finest!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 2, 2020 We have had a great experience. Even when we need something that doesn't exist, they take it back to their development team to see if it's possible to build out for us. We have had such a wonderful experience with the support team as well. Everyone has been so helpful and friendly. They feel like they are an extension of our own business, and that is so important. Pros I like that it's easy to use, helps us with our everyday business needs and the support team is amazing! Cons It would be nice if there were automated ways to run reports, so that we received a file each week/month or however often that detailed exported data that we have to go in and manually export. They helped us add an upload feature that allows customers to upload documents within a form. However, it would be nice if the upload could select multiple documents at a time. Right now we can only add a max of three uploads to our form and they are each separate. Reasons for choosing Lead Liaison They seemed like the best fit with our business needs, ease of use of the product and the helpful support team! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor June 10, 2020 We've really enjoy working with EnergyUnited and are excited to announce that we have reported file upload enhancements to our Product Management team and have added these feature requests to our backlog. Thank you so much for these suggestions! Please contact us regarding Revelation (LINK). Revelation is our enterprise analytics platform and has the ability to schedule reports via email, among other advanced reporting features. Chris C. Sales Executive Computer Software ### "Lead Liaison Increases Efficiency" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 April 7, 2020 Pros The software makes email marketing and sales enablement simple with their intuitive management console. Cons The amount of site visitors that you can see on one page is limited. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Founder and CEO Marketing and Advertising ### "Lead Liaison Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 3, 2019 It gives us a great visual and granular way to view our progress, see our clients, track our activities. We are only tapping into a small amount of what it can do for us. Pros It integrates everything I use from email, video views, tracking URLs, organizing my customers. I love the daily tracking reports of site visitors. Cons Too many features - if that is possible! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AA Alexis A. Senior Graphic Deisgner Design ### "Graphic designer appreciated Lead Liaison" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 2, 2019 Lead Liaison is pretty user friendly and easy to navigate. I the ease of automating emails, how it can integrate with a lot of platforms and shows stats on leads. I think this is a great marketing tool. Pros It is easy and fast to create successful emails and integrate my own designs to the piece. I like that lead liaison holds so many tools all in one platform and gives statistics on open received etc emails. Cons I do not use it as much other than emails and I do like the emails building part! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LW Lauren W. Digital Marketing Director Non-Profit Organization Management ### "Intuitive, Time-Saving Interface " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 30, 2019 I've worked in email marketing using Salesforce Marketing Cloud (formerly Exact Target), IBM Marketing Cloud (formerly Silverpop), and Mailchimp, and I would recommend Lead Liaison hands down over all of them. The support is superior, and the interface is very intuitive. I'm able to spend my time working on marketing strategies and customer journeys rather than wasting hours wrestling with how to make an unwieldy system do 1 of the 10 things I need it to do. Lead Liaison offers the robust functionality that other big-box marketing automations offer, but without the hassle of a convoluted interface. Pros The Lead Liaison platform is very intuitive, and the number of parameters available for segmentation/automation is exceptional. You can manage prospects by both syncing to a CRM and uploading lists manually. The White Glove Service is a must-have, and the technical support we've received has been top-notch. Cons I wish Lead Liaison came with an out-of-the-box solution that allowed me to sync to any number of standard and custom objects in Salesforce. I would also like to have the capability to create custom reports that doesn't require knowledge of advanced reporting systems. Lastly, I would like to see a folder structure option for the Emails, Prospects, and Forms functionalities. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. VB Virginia B. Communications Manager Information Technology and Services ### "Linking leads and sales with an automated liaison" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 25, 2018 Pros Are you looking for an automated visitor tracking solution to simultaneously identify potential leads on your website and shorten your sales cycle? Lead Liaison’s Prospect Vision License for visitor tracking provides just that and more! Having more transparency into the needs of our visitors has greatly improved our ability to close leads more quickly and clues us in on the areas of improvement. PROS As a marketer, the best aspect of Lead Liaison is the ability to make the overall process between our sales and marketing teams more effective; via expediting our sales efforts and more visibility into our marketing initiatives. Lead Liaison’s automated software (Prospect Vision) saves me hours from doing work I used to have to do manually (and is more reliable than Google Analytics); this license provides visibility into your website visitors and companies in real-time, by tracking their IP address as they interact with your website. Once a visitor interacts with your website to complete an action (i.e., download content, interact with marketing materials, watch videos, submit forms, clicking a document or URL with in an email, etc.) their IP address will be stored in Lead Liaison’s database. From that point on you will have a digital record of any past and current interactions the visitor has with your website. The information gathered from visitors (i.e. what pages they navigated to, how much time they spent on each page, traffic source, content interactions, etc.) relives the pressure on sales by helping them understand how to target potential leads more quickly. Here are a few of my favorite features of this application: •(Send & Track) When you send emails you can include documents and links from your website that will tell you when the recipient opens the email and what actions they took after opening the email. •(Sales alerts) Automated email notifications will automatically be sent to your email in real time to let you know when a visitor has completed a specific action that would categorize them as a hot or potential buying customer. •(Daily Reports) Activity Update Reports are sent to your email each morning, which list the people and companies who interacted with your website on the previous day. This helps expedite sales, by targeting qualified leads more quickly and keeps you from having to search through the database manually. •(Social media/content features) You can create shortened links and add to print marketing materials to measure how effective they are at bringing visitors back to your website and/or to the intended solution or product. Social media posts, campaigns, etc. can be organized into specific folders, for specific social platforms; you can generate specific tracking links (and shortened URLs) you can apply to the content to track which platform or content you are gaining the most traction from. •(GDPR) General Data Protection Regulation is becoming more and more prominent in the world of marketing, sales, and technology. With the available GDPR features you can set up proper tracking opt-in and exclude people in specific areas. •(CRM) The CRM features acts much like PipeDrive (our CRM of choice, before moving to Lead Liaison) with the option to customize your own pipeline, add information to prospect profiles, notes, etc. Lead Liaison is compatible with numerous applications, like PipeDrive; you can do things like export leads directly into PipeDrive’s CRM with one click! Cons Although this is one of my favorite applications (as it makes my marketing role much easier), it does take some time to get everything set up correctly and may require some technical skill. I hope in the future they provide the option to be able to download a complete list of all prospects with all the dates and each page they visited on our website; this would help us get a better idea for which pages perform best on our website (without having to do so manually). Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Marketing Manager Computer Software ### "User-friendly" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 1, 2018 Pros We've greatly appreciated the use of automation workflows. They allow for granular personalization and simplify time-consuming tasks. Cons One thing that can be frustrating is the lack of intensive reporting capabilities without the purchase of an additional license. Being that we are on a lean budget, we've simply resorted to our previous strategy of using external sources for monthly reports. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SB Saeed B. administrator ### "magnificent. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 0/10 March 24, 2018 Pros Lead Liaison provides easy to use, web-based, revenue generation software for business to business marketing and sales. Cons Need a lot of work to get to the target. more over, learning how to use it, is required to get the most from this software. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User ### "Very powerful software." 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 March 13, 2018 Pros very powerful software. If you are small or medium business, this will suit you. They have a great customer service and very nice people to deal any communication issues regarding the software. Cons The contract is by year and you need to give notice within one month before the contract will Auto renew. SO this is very tricky if you are not dealing with the contract and you just use the software. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/124417/Lead-Liaison/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)