Lead Liaison

Lead Liaison

5 / 5 16 reviews

Who Uses This Software?

Our target audience is businesses selling B2B solutions who are looking to generate revenue. Companies who are looking to use technology to complement their lead management processes should contact us


Average Ratings

16 Reviews
  • 5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    $250.00/month
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
    Installed - Windows
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • Lead Liaison
  • www.leadliaison.com/
  • Founded 2013
  • United States

About Lead Liaison

Lead Liaison provides easy to use, web-based, marketing automation software for B2B/B2C marketing and sales. We help companies qualify, manage, create and nurture leads through innovative software technology. We help marketing teams generate 50% more sales-ready leads at 33% lower cost. We also help sales get fresh new leads, shorten sales cycles, prospect better, lose less deals to competitors and make the most out of their day by focusing on prioritized leads.


Lead Liaison Features

  • Analytics / ROI Tracking
  • Campaign Segmentation
  • Channel Management
  • Contact Management
  • Content / Blogging Platform
  • Direct Mail Management
  • Email Drip Campaigns
  • Landing Pages / Web Forms
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multivariate Testing
  • Referrals / Affiliates
  • Search Marketing
  • Social Marketing
  • Website Visitor Tracking

Lead Liaison Reviews Recently Reviewed!

8428c438bc97fd68432f79e94871f0e5

Lead Liaison is a great marketing automation solution with great customer support.

Nov 20, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: There are a lot of features to help you manage your sales and marketing campaigns. Creating emails and forms are extremely easy. You can see what activities a user does on your site and how much time they spend on each page. You also have the ability to see what emails they received and which ones they opened and clicked a link in. There are so many great features to help you get an inside look at how people are interacting with your marketing initiatives.

Cons: Some things are not as intuitive as others. There are a lot of different workflows and rules and such that you can use to set things up, but if not done correctly you will not get the expected results.

Very comprehensive.

Nov 20, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: All in one usefulness. Landing pages, CRM, email automation all delivered in one package, which makes for useful analytics. Particularly when hooked up to Google - we can track a lead from source to sale.

Cons: It's very comprehensive, which takes some getting used to. The LL terminology is particular to LL and also takes some getting used to. Minor stuff though.

Easy to use

Nov 20, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: My favorite part of this software is how easy it is to track everything. I love how it gives our prospects a score for what they click in our emails or how often.

Cons: The hardest part would be having to fill out the contact information to create a lead. Working with multiple people at an office makes this a little difficult to fill out.

Good product, once you get to grips with it. Can be clunky, but flexibility great.

Nov 20, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I can score my leads almost exactly how I want to. That's a really big deal for us, as it helps manage the quality of what we're sending to our sales team.

Cons: It can often be frustrating trying to work with the UI, and some of the stats reporting is questionable. As long as you can substantiate the results with other data points, you won't have an issue.

Recently started using Lead Liaison and am excited by all the functionality the technology provides.

Jul 13, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love that I there is a single platform that I can use to manage all marketing activity whether it's sending emails or surveys. In addition, I like that the email feature is more robust that the previous program I was using like the ability to see which words may trigger the email to be sent to the recipient's spam folder. In addition, I have access to more information about our prospects and leads so I can be more personal with reaching out to them.

Overall: Time savings, the ability to automate processes, ability to nurture leads, the importing of prospect's social media information, and more information about our website visitors.

Powerful software and a team that delivers.

Mar 29, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: I've used Lead Liaison for around 12 months to manage the lead flow at a SaaS business, Administrate.

We make extensive use of almost all of Lead Liaison's functionality, but especially - lead management automation, trackable content, web forms etc. A powerful tool - it's helped us better manage our lead flow and adopt a more account-based approach to our marketing efforts. In addition, the software (and team) tend to be able to handle any request you throw at it - if the functionality doesn't already exist (a rarity) then they're open to including it in a future release.

The software is great, but in a competitive market, one of Lead Liaison's most valuable USP's is most definitely their people. Our Customer Success Manager, is excellent, as is the wider support team. I can┬┐t recall better, faster or more personable customer service from any supplier I've worked with.

The only negative (if you can call it that) it's that the software is so feature-rich that it can be a little daunting to get your head around at first. However, with stellar support, you'll be up and running quickly and the initial time investment will pay dividends later.

Overall, I'd certainly recommend Lead Liaison as a powerful marketing automation and lead generation tool.

A necessary tool for any business that wants to maximize their sales/marketing investment

Feb 20, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It starts with doing the basics well (e.g. email campaigns, website traffic tracking), and adds a tremendous amount of expandable capabilities on top of that (e.g. content management and tracking, automation). The other quality that sets Lead Liaison apart is its incredible technical support team.

Cons: When we started using the tool, it was clearly a new-comer to the market. However, in the past year, it has totally redesigned key areas to now be capability across the board. The company continues to work on its interface -- which can seem overwhelming due to the large number of features it has.

Overall: I am a business owner who has been using Lead Liaison for nearly two years. The tool as come a long way in that time. I have found LL to be a necessary component of any serious marketing effort as it amplifies the time investment to make your marketing and sales efforts more effective.

The tool starts with strong base functionality of website traffic tracking. It has the capability of identify not just the traffic volume like Google Analytics or other tracking tools, it also uses unique capabilities to identify the organizations coming to your website. This creates immediate value, especially in B2B markets. This gives your sales team actionable visibility to website traffic.

Next, LL has a comprehensive email campaign management tool. We previously used MailChimp and Constant Contact, but LL matches and exceeds those tools for the email component of your marketing program. The reason is that all your traffic information -- website visits and email clicks -- are now in one location instead of spread between Google Analytics and Constant Contact. And both can be used to alert sales and marketing resources real-time so you can take action.

LL's tools work great for tracking marketing content. It can store you content and track who views or downloads the content. It has trackable URLs that can be used in any interaction with leads.

Another great tool is it's Send & Track feature. This is an add-in for Outlook or Google Mail. When your sales team interacts with potential leads, hyperlinks become trackable. This means that you know when your lead has clicked on a brochure about your company, or visited your website.

While all of these features make LL superior to more well-known tools like MailChimp and Constant Contact, the capability that pushes LL past HubSpot is its automation features. You can create work flows that automate all types of nurturing activities.

Here is a simple example: (1) an marketing email is clicked by a lead, (2) two days later an email is sent to this individual with a link to associated content on the website, (3) two weeks later an email is sent with a special offer related to the content, (4) an additional two weeks later an alert is sent to the sales person who needs to follow-up in person, (5) a postcard is mailed to the lead.

While Lead Liaison is less known, anyone thinking about using Constant Contact, MailChimp, or HubSpot needs to first look at Lead Liaison.

Recommendations to other buyers: I think it is important to see Lead Liaison as a full-feature marketing platform. It should be considered the foundation of your marketing execution strategy. If you are looking only for a simple email campaign manager, Lead Liaison will seem overwhelming. But the reality is, if you are serious about marketing, you need more than just a email blast software.

Good Experience With Lead Liaison

Jan 28, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: I was originally going to go with Lead Liaison's lead competitor, but was sold on LL once I talked to them. They are very professional where their competitor was very pushy and high pressure. Product is solid with new features coming out all the time. Customer Support is excellent.

Super software and great support team

Jan 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The LeadLiaison team

Cons: none

Overall: From the time we first contacted the company through purchase to present we have had top tier support from the entire team. They have showed us how to use the software to best meet our requirements, and went the extra mile in every respect. Before turning to Lead Liaison we tried LeadLander and Google Analytics. LeadLiaison is much more fully featured and powerful than either one. Super reporting capabilities: see the information the way you need it, when you need it. We are very pleased.

Fantastic Customer Support

Jan 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: User friendliness, customer support team, software functionality

Cons: Visual landing page creation tool can be a bit tedious

Overall: Lead Liaison is powerful, easy to use software thanks to the customer support team who never fail to impress. No matter how complex the question or problem, the team consistently goes above and beyond to solve it while maintaining user friendliness. When we needed a landing page that was a bit more complex than the built-in page creator was able to manage, the team built us a template page with content that we could easily replace ourselves. Lead Liaison is a valuable tool that I am sure will only continue to advance in in functionality and user experience.

Love the marketing automation tools

Jan 19, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: the team that comes with it!

Cons: they have been changing the interface a lot lately so it gets cumbersome to remember where things are and how they function

Overall: Love how easily you can set up nurturing/drip campaigns and capture great metrics too! Plus the customer service and account managers on hand are AMAZING! So nice and willing to help you while simultaneously adding in their expertise with the software to maximize your results

Great software

Dec 19, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: We use Lead Liaison for our lead management as we do not have (nor will have) a CRM. This solution works perfectly for us and is exactly what we have been looking for.

Incredibly Powerful and Flexible Automated Sales Tool

Oct 27, 2015
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: At first, Lead Liaison can be a bit overwhelming, but they take you through a very helpful tutorial and have a great wiki page to look things up. There is some terminology that you must learn early on like any large new program, but the time invested up front will make your life so much easier down the road. We have already received multiple new clients due to various different functions and services offered by Lead Liaison.
The automated Nurturing Campaigns are a great way to break in new leads and pursue old ones. The Landing Pages that you can add to your website are incredibly simple to make and the options are endless. We have also begun to use the survey service that they have and it also is very simple and efficient. To be quite honest some of the data reports for emails sent and leads received are borderline overkill, but I'm not going to complain about the system doing it's job to well! Hopefully one day I will have a use for all of it and be able to grow my business more.
All of that said, the best part about this program is the customer service. There is nothing more frustrating than getting a new program and wasting time trying to get it up and running. Lead Liaison is very quick to reach out and help you get started and are constantly improving and adding new options to all aspects of the program. I only wish I would have found them sooner before investing time and energy in other less efficient programs.

Lead Liaison Functions as a True Partner in the Growth of my Business AND My Clients Business!

Sep 28, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: I don't think of Lead Liaison as just "software". They provide a solution for revenue growth and client retention while truly functioning as a trusted partner in the continued expansion of my business. Their client service is impeccable in a world where most vendors don't have the first idea about the importance of client service! They have a staff of extremely knowledgeable people that are always available to help or answer questions!

Powerful product if you take the time to learn how to use it

Jul 29, 2015
4/5
Overall
3 / 5
Ease of Use
5 / 5
Customer Support

Comments: Lead Liaison shares one thing in common with other tools related to customer and lead tracking. It works best, meaning you can only take full advantage of its many powerful features, if you go all-in and adopt it as your lead tracking/customer tracking solution. We were unable to realize that level of adoption because of the momentum of our internal tools, which naturally were designed to work the way we already handled lead tracking.

I decided to give Lead Liaison a try because I wanted our organization to get better at nurturing customers outside the immediate active lead pool. We were already doing a terrific job of services our active sales lead, but we needed help nurturing customers that had contacted us and for some reason or another weren't quite ready to move forward with their projects. The Lead Liason automated workflows looked to be an ideal solution.

The idea of creating reusable assets was appealing, but the concept I liked the most was the ability to set up automated workflows and then execute them against customers at any time. There was no need to batch groups of customers. Any time a customer was added to a workflow the automated actions would immediately be applied at the predefined schedule based on their inclusion date.

Ultimately it failed for us because we were unable to break ties with our existing workflows due to many legitimate reasons. In order for us to take advantage of the features I wanted from Lead Liaison, it would have required us to maintain two parallel lead tracking systems. The additional overhead made it difficult to invest the time needed to create assets and workflows, and eventually the lead liaison system was only used as a glorified mail manager.

To any sales organization looking to replace their existing solution, or to adopt their first automated lead tracking system, I would highly recommend giving Lead Liaison a serious look. It's a powerful product. It's being actively enhanced. And the customer support is second to none.

Great solution for measuring marketing effectiveness and tracking leads

Jan 09, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: We recently began using Lead Liaison because of it's incredible feature set for marketing automation. With Lead Liaison, we can create and publish multiple types of content; make our videos trackable; easily create landing pages -- no HTML required; perform email marketing; set up lead nurturing campaigns; and track 1:1 emails.

In addition supporting ease of publication/posting, Lead Liaison gives you insight into how well that content is working. I don't mean simple metrics either about visits, pageviews, etc. Lead Liaison tells you who is visiting your site, how they are interacting with your content, and more. You can set up lead scoring, send your leads to your CRM tool, and more.

Lead Liaison has all the features we need and none of the stuff we don't want to deal with.