# MapBusinessOnline Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is MapBusinessOnline the right Business Intelligence solution for you? Explore 180 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/124748/Map-Business-Online/reviews --- MapBusinessOnline 4.5 (180) [View alternatives](https://www.capterra.com/p/124748/Map-Business-Online/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 3rd, 2026 # Reviews of MapBusinessOnline Ease of use 4.2 Customer Service 4.5 ## Pros and Cons in Reviews TS Tanya S Chief of StaffEducation Management, 501 - 1,000 employeesUsed the software for: 6-12 months. “I like that the software is easy to use and provides a large set of demographics and business listings I can visualize and easily manipulate for my needs. And the price point is truly phenomenal.“ September 5, 2025 RK Richard K PresidentTransportation/Trucking/Railroad, 201 - 500 employeesUsed the software for: More than 2 years. “The data limits can max out quickly if you don't scrub out older files.“ November 25, 2025 MB Maritess B Legal AdministratorConstruction, 51 - 200 employeesUsed the software for: More than 2 years. “I also like that you illustrate a radius on an area which is great.“ June 23, 2026 RF Robert F PresidentBuilding Materials, 11 - 50 employeesUsed the software for: More than 2 years. “The map printing module is not very intuitive, you have to go through too many screens to create a map that may not actually be formatted in after it is printed vs. what was shown on the preview, and the scale of the map is not represented numerically (i.e. 85%).“ August 18, 2023 DS Dustin S IT DirectorWholesale, 51 - 200 employeesUsed the software for: More than 2 years. “I love that you can copy and paste your dataset into the software and quickly generate professional territory mapping based on zip codes.“ August 15, 2023 RF Robert F PresidentBuilding Materials, 11 - 50 employeesUsed the software for: More than 2 years. “This is very problematic if you are printing multiple panes of a large map and accidentally move the slider between panes and then can't tell now the original hash mark you were using.“ August 18, 2023 MM Marissa M Senior Projects AdministratorConstruction, 11 - 50 employeesUsed the software for: More than 2 years. “Beyond the excellent service, the platform itself delivers tremendous value.“ September 25, 2025 SA Sherri A Manager, Sales ApplicationsMedical Devices, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “There is no way to speak to someone in support - they respond to emails only which makes resolving issues very time consuming and inefficient. “ August 22, 2023 ## Showing most helpful reviews Showing 1-25 of 180 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Danny P. Regional Sales Manager Used the software for: 2+ years ### "Anyone managing a territory or a team within a territory, this is the best tool out there." May 24, 2018 5.0 Efficient route and Territory planning. Pros Easy territory maps for my entire sales team. Including their accounts and ways to navigate to them efficiently. Cons You have to be somewhat profecient with computers to manipulate the system to get what you want sometimes. Review Source Response from SpatialTEQ May 30, 2018 Danny, Thanks for taking the time to review MBO. Geoff Ives MM Marissa M. Senior Projects Administrator Construction Used the software for: 2+ years ### "Excellent Customer Service" September 25, 2025 5.0 What I appreciate most about MapsBusinessOnline is their outstanding customer service. My company has been using this program for years, and we’ve had the same representative, \[sensitive content hidden\], from the very beginning. \[sensitive content hidden\] has been exceptional. He truly defines what great customer service should be. His reliability, quick response time, and consistent support make all the difference. Whether it’s troubleshooting a technical issue, adding an additional user, or answering a simple question, \[sensitive content hidden\] is always there to help. Beyond the excellent service, the platform itself delivers tremendous value. Pros It has been instrumental in producing major reports and managing critical data, and it’s used daily by multiple members of our team. It is user friendly. Cons I do not have anything that I like least about MapsBusinessOnline. My company has been using this program for years and it has done everything we need it to do. Review Source Response from SpatialTEQ October 15, 2025 Marissa, Thank you so much for your kind review of MapBusinessOnline. Geoff Ives President MB Maritess B. Legal Administrator Construction Used the software for: 2+ years ### "Meets our requirements for the system " June 23, 2026 4.0 I find it great. The Territories are great, but hoping there would be more room to build on Territories - like putting 2/3 Territories into one map? Pros The program responds fast and captures what we need it for - which is illustrating a territory. I also like that you illustrate a radius on an area which is great. Cons I hope you had an ability to build on territories more, like different colours and a place for a legend. I would like to see more options like Cities being able to highlight rather than counties? Review Source SA Sherri A. Manager, Sales Applications Medical Devices Used the software for: 2+ years ### "Good product that is losing usefulness" August 22, 2023 3.0 It was a good initial experience - learning curve was manageable and price was good - but it features have been decreasing as price increases, and we're just told that they believe they're still a good price with no plan to address the deficiets. Pros MapBusinessOnline makes it easy to import and export zip code data for territory mapping. Cons Viewer experience is confusing - its made to look like a free trial that will have to be paid. Map organization is severely lacking - there is no way to create folders, and no way to see all maps (ones you created and ones those on your team created) all in one place. There is no way to delete old maps created by people no longer with the company so we have clutter and mess making it very difficult to find the map we need. Price continues to go up as features we used (Salesforce Integration) are discontinued. Value is decreasing. We used to get quarterly zip code updates but they are much less frequent now, to the point we may need to pay for those from another service. There is no way to speak to someone in support - they respond to emails only which makes resolving issues very time consuming and inefficient. Review Source Response from SpatialTEQ August 24, 2023 Sherri, Thank you for your review. We do provide phone support, chat support, in addition to email spport. I will forward your concerns listed here to the development team. I believe there may be ways to address old maps connected with old accounts. ZIP codes up are updated once or twice a year. Thank you, Geoff Ives President RK Richard K. President Transportation/Trucking/Railroad Used the software for: 2+ years ### "Powerful mapping tool drives agility" November 25, 2025 5.0 We have been using the product for over 6 years at Polaris Transport and highly recommend it. From driving sales to fleet routing... it has been powerful tool in our planning! Facts guide decisions and help our customers support their growth! Pros MapbusinessOnline is outstanding agile and information tool. Plotting all kinds of data while overlaying on all the map type options quickly allows you to gain insight and gain competitive advantages. The value to price ratio is second to none. Cons The product has a couple of quirks... you have to use it to really see how it works ... but this is mostly intuitive! The data limits can max out quickly if you don't scrub out older files. Review Source TS Tanya S. Chief of Staff Education Management Used the software for: 6-12 months ### "Excellent Mapping Software for Market Planning" September 5, 2025 5.0 I love the software. I can share my maps, either with a link or by exporting an image, I can export relevant data into excel for further data analysis, and the customer service is top notch! Pros I like that the software is easy to use and provides a large set of demographics and business listings I can visualize and easily manipulate for my needs. And the price point is truly phenomenal. Cons There isn't anything I have wanted the software to do that Customer Service has not been able to show me how to do. After 9 months of using the software, I dont have a con yet. Review Source Response from SpatialTEQ September 8, 2025 Tanya, Thank you so much for your kind review. As always, we're available to assist when you require it. Sincerely, Geoffrey Ives President Shane D. Director of Market Development Construction Used the software for: 1-2 years ### "Pretty easy to use once you've played around a bit. Support has been world class!" May 24, 2018 4.0 Determining addressable market size in each state and county. Pros Once you learn the software, it's really quite easy to work in. When I've had issues, the customer support I've received has been unbelievably strong. Cons Printing function could use some upgrading. Prints map view of individual state very small, and no way to add any data sets to the view. Review Source Response from SpatialTEQ May 30, 2018 Shane, Thank you for your review. I'm not sure I understand your statement on State Views. Be sure to run this by Jason if you haven't. I know for large states like Texas showing all counties can be a challenge for online mapping. I want to make sure you are aware of how to append labeling with your data. Geoff Ives Elwin W. Strategic Sales Analyst Consumer Goods Used the software for: 2+ years ### "Great basic mapping software. Easy to import or export data." May 24, 2018 4.0 Pros The program was very easy to learn. When I first started it only took me about five minutes to learn the basics of exporting addresses and exporting territories. Cons While the basic tasks were easy to learn, I had trouble with the more complicated tasks even with the online instructions. Review Source Response from SpatialTEQ May 30, 2018 Elwin, Thank you for your review. We'll continue to try to make our online help easier to follow. Geoff Ives Patti H. Senior Manager, Angel Tree Delivery Used the software for: 2+ years ### "Map Business Online makes it easy for our team to visualize our lead and lag goals." May 25, 2018 4.0 It helped me complete a review quickly Pros Ease of use - creating a map takes just minutes. We also share maps within our team, but having the ability to share a map with a non-license holder is a nice perk! Cons I wish that it would allow for more than 1K territories, but we've found a workaround that meets our needs. Review Source Russell M. Director Global Sales & Marketing Wholesale Used the software for: Less than 6 months ### "Incredible value! " February 13, 2018 5.0 viewing customer geography,,,,mapping leads. Pros Just seems to always have a way of doing what you want. From mapping to directing sales teams in the field with guidance, this tool provides fundamental functionality. The data exporting was a added utility that is used heavily to support analytics. Cons Hard to say....a little attention must be paid to layers and the overlay of them. Would be nice if there was an intermediate subscription level to supply a few more functions to sales reps with whom maps are shared. Review Source Response from SpatialTEQ February 14, 2018 Thank you for taking the time to review Map Business Online, Russell KB Kip B. Capacity Planning Manager Logistics and Supply Chain Used the software for: 1-2 years ### "MBO allows quick visual analysis and long term planning & control tools." September 14, 2023 5.0 My use of MBO has grown, from a zip code map, then demographic data source, to now - a critical tool for Sales, Operations, and Capacity Management. I still used the basic zip mapping to group all zip codes within a time or distance of a selected site. But now I also use the maps to visually select service point with great accuracy, and to easily identify outliers and missed points of opportunity. Pros ALL of my opportunity analysis start with a volume heatmap layered onto a coverage territory. My territories are saved in a template, that is linked to our coverage planning databases (in a different system). The opportunity volume easily can be copy & pasted into MBO. The entire process takes just a minute, and I have a great looking visual analysis for the sales team to work with & share. Cons Territory management: I wish that the multiple territory groups could be held on the same map, similar to Datasets, even if only 1 could be displayed at a time. It would also be a plus if territories updates could be linked to source data that is updatable, like the datasets. Switched from [Maptive](https://www.capterra.com/p/177734/Maptive/) Ease of use & more included data variety Review Source Response from SpatialTEQ October 2, 2023 Kip, Thank you for taking the time to review MapBusinessOnline. Please keep a watch out for new territory features. Hierarchical territory support may help with your grouping requirement. See blog - hierarchical. Geoff Ives President CB Chris B. Executive Officer Used the software for: 1-2 years ### "MBO is a great tool to map business territory in a cloud-based system." May 24, 2018 4.0 Pros The software gives you the ability to calculate the distance between lists of addresses and GPS coordinates allowing us to verify our distance-based franchise territories. It provides a quick visual way to quickly review all our locations across the US. It also gives you the ability to save specific addresses on the map and place shapes in order to mark territories. Cons The software feels dated in terms of look and user functionality. Some features could be improved, locking shapes would be a giant improvement as mistakes can be made, by accidentally moving shapes while trying to move around the map view. The cloud-based functionality is nice, but because the software uses each computers individual cached memory to store the map you have to make sure to open a new copy of the master map each time to avoid mistakes when working in a team environment. One small mistake in order of operations can result in significant error in the master map. We have actually purchased a second account as a workaround, though an approval system included in the software would be much better. Review Source Response from SpatialTEQ April 2, 2019 Chris, Thank you for your review. Regarding map editing across a shared environment. You should be using a Map Business Online Team subscription to achieve team editing.Team editing provides a Map Lock feature to prevent overwriting. From what we can see, you are using the full-year subscription only, which does not support multiple users logging into the subscription. GM Grafton M. Sr Inventory Analyst Marketing and Advertising Used the software for: 2+ years ### "Map your Biz!" December 3, 2019 5.0 Such a smooth tool & allows customization to make it more useful to your business needs Pros I have used this software for my personal drone business mapping my clients around the state of FL, but we also started using at my day job to map our factories across the globe. This allows us to keep track of factories and map our spend with each - this allows us to better pick new factories when it comes to consolidating freight with eachother Cons The price @ $300 is well worth the spend - but considering it is basically a Google Maps add on tool - you would think Google would try something like this & make it free (w/ small ads) Review Source Response from SpatialTEQ December 6, 2019 Grafton, Thank you for your review and for using Map Business Online for drone work. To be clear - Map Business Online is NOT a Google Add-on tool. Google did the world a service by providing advanced mapping for free for so long. They also put people in the industry out of work, and then took those capabilities away because those services do, in fact, cost a lot of money to support. Google isn't in the business of free. Companies pay Google a lot of $ for marketing, geocoding, .mapping, site reviews, and many other services. BH Brit H. Loss Prevention Operations Retail Used the software for: Less than 6 months ### "Exactly what I needed to create multiple layers of alignment in the US and Canada! Great Product!" November 17, 2017 5.0 Allowed me to complete my territory alignment project in just one weeks time. Pros \*The customer service was amazing! Cusotmer rep. was such a great support and super responsive. He never declined a screen sharing session and answered every email within a half hour. He was always happy to help me get unstuck. It was really only small details I needed him for because the program was very easy to use and the YouTube videos and help website covered most any question that came up. \*Now that I have it down, I see many more business uses for us. \*The price was very good for the product capabilities and the fact that the support was so good made the value amazing. Most companies would invoice you for the consulting or training. Cons \*I wish it included Mexico. \*It would be nice to be able to combine both the zip code and county feature when making territories, instead of being committed to one or the other. There were times combining would have made the work faster. \*Better options for hiding everything when I only want to print part of the map. Too many filters required in addition to hiding map layers and it just wasn't as clean as I wanted. Review Source Response from SpatialTEQ November 17, 2017 Thank you for reviewing Map Business Online. Additional countries are under consideration - Mexico being one. ZIP codes and Counties present some challenges when compiled together to construct a territory. One problem is that ZIP's often overlap several counties. We'll continue to review it. We'll also continue to consider new ways to highlight sections of the map. Perhaps a view wizard to select and de-select layers all at once? VR Verified Reviewer Systems Analyst Fund-Raising Used the software for: 1-2 years ### "Easy to figure out" March 12, 2019 5.0 Pros We needed a mapping package for planning locations for events. This product was easy to use and get going quickly. It allows us to upload a large file of addresses and then maps the people by zip code. So we can easily see the concentrations of people to plan the best location for an event. There is a subscription to pay, but it was pretty reasonable and they are quick to reply when you have a question. We are still using it and find it very useful. In fact, I think we are under-utilizing it and need to train more people on it . Cons It is internet based and you are uploading your data to a web site, so I get a little nervous about our data being hacked. We removed names and just left ID numbers to get around this issue. Review Source Response from SpatialTEQ March 13, 2019 Thanks for your review. Map Business Online places security above all other concersn. All imported data is encrypted. We cannot access you maps or imported data. You'll find our privacy policy link listed under legal at the bottom margin of the website. Geoff BA Brittany A. Marketing Specialist Business Supplies and Equipment Used the software for: 1-2 years ### "Customer Review of Mapbusinessonline.com" December 14, 2016 5.0 Our company used Map Point for many years, and when I came on board last year, I got us to switch to Map Business. The customer service team is super friendly and is always willing to help, especially when I starting using the program for the first time, last December. Pros Easy to use, like the options for US and Canada map views. It's so easily to load zip code files into the program and overall the program is very user-friendly. Cons I really enjoy the program, using it on a daily basis, but you cannot remove inner borders of zip codes inside territories that get created. I think this is something that can probably be changed in the future, but it's not a deal breaker, still want to continue to use this program in near future. Review Source Response from SpatialTEQ December 14, 2016 Thanks Brittany. KC Katharine C. Media Strategy / Planning / Buying Marketing and Advertising Used the software for: 2+ years ### "MMB for Reseearch" August 15, 2023 5.0 Does what I need it to do Pros The pros of MMB is research and data collection Cons What like less about MMB is the functionality. Review Source Response from SpatialTEQ August 23, 2023 Katharine, Thank you very much for your product review of MapBusinessOnline. Could you please reach out to me with your contact email? I have some information for you specifically. Thanks (geoffives@spatialteq.com) Geoff Ives President JW Jason W. CEO Environmental Services Used the software for: 2+ years ### "Great tool we use to solve the common traveling salesman problem with our field staff routing." May 24, 2018 5.0 We route 20+ people to over 2000 site visits per month in 50 states. Pros It's stable and functional and at the right price point. Once you get over the learning curve and create a work-flow, it is easy to use and repeatable. Cons Territories by zip code is constrictive. Need other options to create territories like free drawing them with a poly. I probably just need more training. The UI could be definitely be updated and made more intuitive. Review Source Response from SpatialTEQ June 1, 2018 Jason, Thank you for your review. You certainly can use draw tools to create free form territories. Please contact our technical support for a web demo or some direction. Thanks, Geoff Ives SS Sine S. Department Head Used the software for: 2+ years ### "Easy to use, accurate, and helps our company not have to worry about territory protection issues. " May 25, 2018 5.0 Pros It gives you the perfect visual of the territories that are protected for each and every Franchisee. We don't have to worry even a little about territory protection violations because this software is extremely accurate. Cons There is nothing I dislike about using this software. The graphics could be updated a little as it seems like it has been a while since the last. Other than that, I have no complaints regarding this software. Review Source Response from SpatialTEQ June 3, 2018 Sine, Thank you for your kind review. Geoffrey Ives VD Victoria D. Product specialist Information Technology and Services Used the software for: 2+ years ### "I like MBO" August 19, 2016 5.0 Cool product! Large map print feature is incredible! I'm glad to use Map Business Online every day. Review Source MP Michelle P. Angel Tree Field Director Used the software for: 6-12 months ### "Easy to use the basics for a non-techie person" May 24, 2018 5.0 Pros This software has helped me in meeting my goals by being able to visualize data. Our data changes on a frequent basis and I am now also using the maps to help my clients "see" what their areas look like. I am certain I have only utilized a small portion of what this software can accomplish. However, I am very happy with what this is doing for mine and my company's goals. Cons I would like to see more scheduled, live training done. I have gotten invites for training within a few days or sometimes even the day of.... but my schedule is sometimes booked weeks out. Review Source Response from SpatialTEQ May 30, 2018 Thanks Michelle, Feel free to request a web demo that meets you schedule requirements. Will also try to send another heads up email for Webinars in future. Geoff Ives JR JODI R. Market Analyst/Administer Sports Used the software for: 1-2 years ### "NGF MapBusinessOnline Review" April 16, 2021 4.0 Overall very good. I've been asked in the past what program we use to display our clients and I happy respond MapBusinessOnline. Pros Maps are visually appealing and can easily update data and format how they display. Cons We upload a full list of clients nationwide and plot them by type on the map, but would like to easily hide some when looking at a particular market. We would like to be able to do this easily from the map without removing it from our excel list. Review Source Response from SpatialTEQ April 20, 2021 Jodi, Thank you for taking to time to write a review of MapBusinessOnline. In the Data Window view you could filter by Type and then Filter the Map view. Please feel free to request a demo of this capability. Thanks, Geoff Ives JS Jessica S. Supply chain Environmental Services Used the software for: 1-2 years ### "Garick Supply Chain Director Review" December 14, 2016 5.0 Excellent product and customer service. Has helped give visibility to our business and provides clarity. Review Source Response from SpatialTEQ December 14, 2016 Thanks Jessica. RT Rebecca T. Business Operations Manager Used the software for: ### "Map Business in Health Care" December 12, 2014 4.0 This is an easy fast way to show physicians zip code plots of where patients live. It is extremely useful when deciding to move an office or what areas to target for promotions. Instead of the bubbles I use the option to color code zip codes by number of patients. I almost always change the color scheme because the automatic color schemes do not show a good progression nor a wide enough range. Downside - it is not user friendly when trying to plot referring sources. It would be nice if it would "count" the number of referrals per referring source and then use the bubble plot method to indicate the number of referrals by source. Review Source Response from SpatialTEQ December 12, 2014 Rebecca, Thank you for your product review. We will consider adding more color options and shade schemes in future releases. Also, we plan on adding pivot table support in a future release which we think will assist with your referral calculations. As always, feel free to email us with new feature requests. The folks at MBO. PL Peter L. IT Manager Construction Used the software for: 2+ years ### "Great for communicating to management" April 14, 2021 5.0 Pros The ability to have multiple layers which can be made transparent by %. The data import was easy. Love export of data after territories were assigned. Cons I would like it if the export jpegs were saved online. Review Source Response from SpatialTEQ April 15, 2021 Peter, Thank you for your kind review. Right now non-subscribers can access interactive MBO maps view the Map App - a free download from the website. We'll be looking at other online map sharing options in the future. 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