---
title: "MapBusinessOnline Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is MapBusinessOnline the right Location Intelligence solution for you? Explore 181 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/124748/Map-Business-Online/reviews/"
page_type: "reviews"
language: "en"
publication_date: "2026-10-19"
---

MapBusinessOnline

4.5 (181)

[View alternatives](https://www.capterra.com/p/124748/Map-Business-Online/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated October 19th, 2026

# Reviews of MapBusinessOnline

Ease of use

4.2

Customer Service

4.5

## Pros and Cons in Reviews

MB

Maritess B

Legal AdministratorConstruction, 51 - 200 employeesUsed the software for: More than 2 years.

“I also like that you illustrate a radius on an area which is great.“

June 23, 2026

RK

Richard K

PresidentTransportation/Trucking/Railroad, 201 - 500 employeesUsed the software for: More than 2 years.

“The data limits can max out quickly if you don't scrub out older files.“

November 25, 2025

TS

Tanya S

Chief of StaffEducation Management, 501 - 1,000 employeesUsed the software for: 6-12 months.

“I like that the software is easy to use and provides a large set of demographics and business listings I can visualize and easily manipulate for my needs. And the price point is truly phenomenal.“

September 5, 2025

RF

Robert F

PresidentBuilding Materials, 11 - 50 employeesUsed the software for: More than 2 years.

“The map printing module is not very intuitive, you have to go through too many screens to create a map that may not actually be formatted in after it is printed vs. what was shown on the preview, and the scale of the map is not represented numerically (i.e. 85%).“

August 18, 2023

MM

Marissa M

Senior Projects AdministratorConstruction, 11 - 50 employeesUsed the software for: More than 2 years.

“Beyond the excellent service, the platform itself delivers tremendous value.“

September 25, 2025

RF

Robert F

PresidentBuilding Materials, 11 - 50 employeesUsed the software for: More than 2 years.

“This is very problematic if you are printing multiple panes of a large map and accidentally move the slider between panes and then can't tell now the original hash mark you were using.“

August 18, 2023

DS

Dustin S

IT DirectorWholesale, 51 - 200 employeesUsed the software for: More than 2 years.

“I love that you can copy and paste your dataset into the software and quickly generate professional territory mapping based on zip codes.“

August 15, 2023

SA

Sherri A

Manager, Sales ApplicationsMedical Devices, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“There is no way to speak to someone in support - they respond to emails only which makes resolving issues very time consuming and inefficient. “

August 22, 2023

## Showing most helpful reviews

Showing 1-25 of 181 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Danny P.  
Regional Sales Manager  
  
Used the software for: 2+ years

### "Anyone managing a territory or a team within a territory, this is the best tool out there."

May 24, 2018

5.0

Efficient route and Territory planning.

Pros

Easy territory maps for my entire sales team. Including their accounts and ways to navigate to them efficiently.

Cons

You have to be somewhat profecient with computers to manipulate the system to get what you want sometimes.

Review Source

Response from SpatialTEQ

May 30, 2018

Danny, Thanks for taking the time to review MBO. Geoff Ives

VR

Verified Reviewer  
Volunteer Accounts Manager  
Non-Profit Organization Management  
Used the software for: 2+ years

### "A Helpful Mapping Tool!"

August 31, 2026

4.0

It offers consistent and reliable features and has a wide range of options for users, including the option to save maps and download reports.

Pros

It gives a lot of comprehensive options for the information you can pull, including a drive time radius.

Cons

It can be tricky to figure out how to do exactly what you need to do without spending a lot of time. Only being able to be logged in on one device at a time.

Alternatives considered

[Maptitude](https://www.capterra.com/p/93335/Maptitude/)

Reason for choosing MapBusinessOnline

Cost and features lined up best with MapBusinessOnline.

Review Source

SA

Sherri A.  
Manager, Sales Applications  
Medical Devices  
Used the software for: 2+ years

### "Good product that is losing usefulness"

August 22, 2023

3.0

It was a good initial experience - learning curve was manageable and price was good - but it features have been decreasing as price increases, and we're just told that they believe they're still a good price with no plan to address the deficiets.

Pros

MapBusinessOnline makes it easy to import and export zip code data for territory mapping.

Cons

Viewer experience is confusing - its made to look like a free trial that will have to be paid. Map organization is severely lacking - there is no way to create folders, and no way to see all maps (ones you created and ones those on your team created) all in one place. There is no way to delete old maps created by people no longer with the company so we have clutter and mess making it very difficult to find the map we need. Price continues to go up as features we used (Salesforce Integration) are discontinued. Value is decreasing. We used to get quarterly zip code updates but they are much less frequent now, to the point we may need to pay for those from another service. There is no way to speak to someone in support - they respond to emails only which makes resolving issues very time consuming and inefficient.

Review Source

Response from SpatialTEQ

August 24, 2023

Sherri, Thank you for your review. We do provide phone support, chat support, in addition to email spport. I will forward your concerns listed here to the development team. I believe there may be ways to address old maps connected with old accounts. ZIP codes up are updated once or twice a year. Thank you, Geoff Ives President

MB

Maritess B.  
Legal Administrator  
Construction  
Used the software for: 2+ years

### "Meets our requirements for the system "

June 23, 2026

4.0

I find it great. The Territories are great, but hoping there would be more room to build on Territories - like putting 2/3 Territories into one map?

Pros

The program responds fast and captures what we need it for - which is illustrating a territory. I also like that you illustrate a radius on an area which is great.

Cons

I hope you had an ability to build on territories more, like different colours and a place for a legend. I would like to see more options like Cities being able to highlight rather than counties?

Review Source

Shane D.  
Director of Market Development  
Construction  
Used the software for: 1-2 years

### "Pretty easy to use once you've played around a bit. Support has been world class!"

May 24, 2018

4.0

Determining addressable market size in each state and county.

Pros

Once you learn the software, it's really quite easy to work in. When I've had issues, the customer support I've received has been unbelievably strong.

Cons

Printing function could use some upgrading. Prints map view of individual state very small, and no way to add any data sets to the view.

Review Source

Response from SpatialTEQ

May 30, 2018

Shane, Thank you for your review. I'm not sure I understand your statement on State Views. Be sure to run this by Jason if you haven't. I know for large states like Texas showing all counties can be a challenge for online mapping. I want to make sure you are aware of how to append labeling with your data. Geoff Ives

Elwin W.  
Strategic Sales Analyst  
Consumer Goods  
Used the software for: 2+ years

### "Great basic mapping software. Easy to import or export data."

May 24, 2018

4.0

Pros

The program was very easy to learn. When I first started it only took me about five minutes to learn the basics of exporting addresses and exporting territories.

Cons

While the basic tasks were easy to learn, I had trouble with the more complicated tasks even with the online instructions.

Review Source

Response from SpatialTEQ

May 30, 2018

Elwin, Thank you for your review. We'll continue to try to make our online help easier to follow. Geoff Ives

Patti H.  
Senior Manager, Angel Tree Delivery  
  
Used the software for: 2+ years

### "Map Business Online makes it easy for our team to visualize our lead and lag goals."

May 25, 2018

4.0

It helped me complete a review quickly

Pros

Ease of use - creating a map takes just minutes. We also share maps within our team, but having the ability to share a map with a non-license holder is a nice perk!

Cons

I wish that it would allow for more than 1K territories, but we've found a workaround that meets our needs.

Review Source

Russell M.  
Director Global Sales & Marketing  
Wholesale  
Used the software for: Less than 6 months

### "Incredible value! "

February 13, 2018

5.0

viewing customer geography,,,,mapping leads.

Pros

Just seems to always have a way of doing what you want. From mapping to directing sales teams in the field with guidance, this tool provides fundamental functionality. The data exporting was a added utility that is used heavily to support analytics.

Cons

Hard to say....a little attention must be paid to layers and the overlay of them. Would be nice if there was an intermediate subscription level to supply a few more functions to sales reps with whom maps are shared.

Review Source

Response from SpatialTEQ

February 14, 2018

Thank you for taking the time to review Map Business Online, Russell

Nelsan U.  
Student  
Computer Games  
Used the software for: 6-12 months

### "Use Map Business Online to solve your territory management problems"

April 3, 2019

4.0

Pros

It helps to easily identify the big dealers which helps to add in sales volume to your map. It is very easy to use and it is user friendly too. It has lots of features which a user can utilize to maximize their business growth.

Cons

The tutorials to learn the software were pretty hard to understand rather than that everything was good.

Review Source

Response from SpatialTEQ

April 5, 2019

Thank you Nelsan. If you get a moment, could you send me an email with a little bit more information on why our tutorials are difficult to understand? We may be able to improve them. Thank you, Geoffives@spatialteq.com

Joseph Z.  
Founder  
Internet  
Used the software for: 6-12 months

### "Good for quick mapping needs"

May 24, 2018

4.0

Easy way to organize sales

Pros

It is very intuitive and easy to use; I like how you can easily zoom in on a territory. ZIP code overlay is useful.

Cons

It would be nice if the street and ZIP code views were better integrated. I would like to see where streets are delineated.

Review Source

Response from SpatialTEQ

May 30, 2018

Thank you Joseph. Be sure to post that ZIP code Street Data issue on our Contact Us email. We'll explore your request further to make sure we under\\stand it. You may have done this. Geoff

RK

Richard K.  
President  
Transportation/Trucking/Railroad  
Used the software for: 2+ years

### "Powerful mapping tool drives agility"

November 25, 2025

5.0

We have been using the product for over 6 years at Polaris Transport and highly recommend it. From driving sales to fleet routing... it has been powerful tool in our planning! Facts guide decisions and help our customers support their growth!

Pros

MapbusinessOnline is outstanding agile and information tool. Plotting all kinds of data while overlaying on all the map type options quickly allows you to gain insight and gain competitive advantages. The value to price ratio is second to none.

Cons

The product has a couple of quirks... you have to use it to really see how it works ... but this is mostly intuitive! The data limits can max out quickly if you don't scrub out older files.

Review Source

MP

Mrudang P.  
Head of SFE  
Medical Devices  
Used the software for: 2+ years

### "User friendly and easy to use"

August 18, 2023

4.0

Its a good software that gets the job done to a certain level. For more complexity and indepth analysis we have to revert to other softwares.

Pros

Ease of map creation of data visualization and decision making

Cons

misses territory balancing and similar such features that are important in territory creation

Review Source

Response from SpatialTEQ

August 21, 2023

Mrudang, Thank you for your frank review. While MapBusinessOnline does include some basic balancing capabilities, we are collecting interest in more automated territory balancing capabilities for future consideration. Geoff Ives President

KP

Kamlesh P.  
IT Manager  
Retail  
Used the software for: 2+ years

### "Map for Business"

August 25, 2023

5.0

Pros

Color Coding, Export by territory, territory can be created by drawing polygons etc.

Cons

Changing data after import.Or Less visibility of data after import

Review Source

Response from SpatialTEQ

August 29, 2023

Kamlesh, Thank you for your review of MapBusinessOnline. We do have a few articles in the Blog addressing editing data after import. I'm also wondering about your final comment - less visibility. I would explore minimizing symbol sizes or unchecking data in Map and Data. Thanks, Geoff Ives President

DS

Dustin S.  
IT Director  
Wholesale  
Used the software for: 2+ years

### "MapBusinessOnline has satisfied all of our Territory mapping needs"

August 15, 2023

5.0

We have used MapBusinessOnline for 4 years now and has completely satisfied our Mapping requirements.

Pros

Territory mapping with different colors an layers per state. I love that you can copy and paste your dataset into the software and quickly generate professional territory mapping based on zip codes.

Cons

Making edit to existing territory mapping when you have to change a few zip codes isn't easy. I found that start from scratch again is the best way. There may be a way of doing so, but I haven't researched enough to see.

Reason for choosing MapBusinessOnline

Price and ease of use.

Review Source

Response from SpatialTEQ

August 21, 2023

Dustin, Thank you for your honest review of MapBusinessOnline. To research territory editing, I suggest you review our Help docs (upper right in the application), Blog page, and YouTube videos. You can search by keyword and find articles and videos that will assist. Wen demos are available through the contact button on the website. Thank you, Geoff Ives President

AM

Andy M.  
Sr. Mgr Delivery Operations  
Publishing  
Used the software for: 2+ years

### "We've tried the REST now we are using the BEST. "

December 14, 2016

5.0

After searching and trying other mapping programs for our delivery operations team and finding that we just couldn't get all the features that we required we finally found Map Business Online. Not only did it have all the features we needed including Longitude/Latitude and optimizing delivery routes but provided us tons of other bells and whistles. MBO proved to be a superb tool for our operations team to create routes and territories with the click of a few buttons but also allowed our reporting team to make beautiful maps that helped our executive team visualize the story the data was telling. We are using this for the 2nd year in a row and will be renewing when it is time again. We pride ourselves at offering cutting edge applications to our millions of readers and subscribers worldwide and love the MBO helps us stay ahead of the technology curve by continuing to update their product and features. The addition of MBO for the desktop was a great addition and only helps make using the product even easier. To the staff at MBO---Keep up the great work!

Pros

MBO desktop, route optimization, ease of use.

Cons

Limits on how many stops you can have on any one route.

Review Source

Response from SpatialTEQ

December 14, 2016

Thanks Andy. Those are very kind words and we greatly appreciate them. Geoff

CS

Charles S.  
Marketing Manager  
Insurance  
Used the software for: 2+ years

### "A easy to use mapping software"

December 2, 2021

5.0

For us we use it to see what areas are hot on the map and what zip codes are grouped together.

Pros

The ability to add by zip code. In our business, we judge by demographics on what areas to promote to.

Cons

So far the only thing missing was the ability to upload a spreadsheet of data to see it at once.

Review Source

Response from SpatialTEQ

December 13, 2021

Charles, Thank you for your business mapping software review. I will note importing location-based spreasheets is a basic function of the product. Please click on the Dataset button on the Master Toolbar. Geoff Ives President

JM

Juana M.  
M&A analyst  
Transportation/Trucking/Railroad  
Used the software for: 1-2 years

### "Review"

August 15, 2023

5.0

Good, easy to use easy to access

Pros

Friendly user, not needing to find a tutorial

Cons

NA I like everything not really complying

Review Source

Response from SpatialTEQ

August 21, 2023

Juana, Thank you so much for your product review of MapBusinessOnline. We especially love customers who can't find cons within our software! (Just kidding!) Thanks, Geoff Ives President

KK

Kris K.  
Director of Market Development  
Medical Devices  
Used the software for: 2+ years

### "Amazing Map Software"

December 14, 2016

5.0

The abundant demographic detail provided by this software helps us build territories for our sales team. I highly recommend this software to learn more about local regions. (We use maps for both the USA and Canada).

Pros

New data available, just like you announced 2015 & 2016 is now available!

Cons

If you don't refresh a map, I sometimes override new data.

Review Source

Response from SpatialTEQ

December 14, 2016

Thanks Kris.

LW

Linzee W.  
Project Manager  
  
Used the software for:

### "Love Map Business Online!!"

December 21, 2014

5.0

Much like the title of my review, I love Map business online. The interface is very user friendly and I have gotten so much out of the software in many cases. Saying that, I think it needs to become available in other browsers because I can't stand Internet Explorer. Also, I used to be able to log in and access my saved maps immediately without having to create a new map first. Lastly, sometimes when I zoom in and out, some of the data gets moved outside of the map. Overall, this is the best mapping software on the market as far as I am concerned. The ease of being able to access this from anywhere is a major plus, not to mention all of the capabilities that exist within the program. Individuals throughout my company have come to me and asked how I make my maps because they are so perfect. I love that I can create a territory without anything else in the background. Finally, I have dealt with customer service and they are very willing and able to assist. Thank you Map business online!

Review Source

Response from SpatialTEQ

December 21, 2014

Linzee, Thank you for your thoughtful review. Try MBO with Firefox, Google Chrome, or Safari as an alternative to I.E. People use it in all the browsers. Regarding saved maps, nothings changed so perhaps we should conduct a web demo and go over your approach. MBO

CC

Cristian C.  
Key Account & Content Management Manager  
  
Used the software for: 1-2 years

### "MBO Review"

December 14, 2016

4.0

Overall it is a great product, it just takes some time getting familiar with all the features and functions as well as how they work as there are so many.

Pros

features and functions

Cons

some addresses were not found

Review Source

Response from SpatialTEQ

December 14, 2016

Thank you Cristian. Please let us know any specific address issues you find. geoff

WH

Wendy H.  
Owner  
Design  
Used the software for: Less than 6 months

### "Great customer support!"

October 26, 2017

4.0

Easy to purchase and get started, able to import locations from Excel, able to use my own art as the pushpin, and GREAT CUSTOMER SERVICE.

Pros

The customer support for Map Business Online is off the charts! I am only just beginning to use their software so can't tell you all about it, but it was very easy to purchase and get started. Even more important - they are extremely responsive. We needed answers about compatibility before purchasing, and then wanted to use our own art as the pushpin. While I'm sure that information is available in their tutorials, they responded to my emails before I could search out the answer myself. Another feature I'm happy about is that I purchased the 3 month version, but if my client gets their job, I'll need to continue using this, and I can upgrade then and have my initial investment credited. I highly recommend Map Business Online.

Cons

I haven't used this long enough to have any cons. It's possible there aren't enough variations of map styles, but I could always export the data points and overlay on my own art if I want something more stylized.

Review Source

Response from SpatialTEQ

November 17, 2017

Thank you for your review. We appreciate your taking the time.

SS

Synthia S.  
Investigator  
  
Used the software for: Less than 6 months

### "Excellent mapping software"

December 14, 2016

5.0

I enjoy using this system. It is a lot cheaper than others I found and it does just as good of a job as far as I can tell. I travel a lot with my job and this allows me to keep all of the locations mapped and easily mapped so as to make my computer work less and more organized.

Pros

I like the multiple layers. And the ability to cluster locations and label them for future use.

Cons

I have been unable to use the graphing and it is hard to figure out how to change that.

Review Source

Response from SpatialTEQ

December 15, 2016

Thanks Synthia. I think by "graphing" you may be referring to the Pie Chart or Bar Chart symbol options. These symbols are applied to two or three columns of your imported numeric data. They then show the visual comparisons of your data segments. If you require more help on that please call us at 800-425-9035 and we'll be happy to demo that functionality for you. Geoff

JB

Jodie B.  
Secretary  
Automotive  
Used the software for: 1-2 years

### "Great product"

December 16, 2016

5.0

Love it for mapping ... works wonderfully ... I use it every day to map our driver's routes and find where they are on the route work great.

Review Source

Response from SpatialTEQ

December 16, 2016

Thanks Jodie.

ZR

Zach R.  
Technical Support  
Automotive  
Used the software for: 6-12 months

### "Great view and ease of use, but can be a little slow at times."

December 14, 2016

4.0

The map looks good, adding customers and viewing area look good and is easy to use. The loading of the map can be a little slow.

Pros

View of customers area, and ability to click on a pin and have their info pop up.

Cons

Not being able to mouse scroll in and out in map view.

Review Source

MB

Marybeth B.  
Sales Analyst  
Executive Office  
Used the software for: Less than 6 months

### "Tried the free option to see if it had what I would nee for my company."

April 13, 2018

4.0

I have not bought the software. I only did the demo and was given this review popped up.

Pros

I liked the demo and the ease of use, the set up of the data sets and the overall look of the finished product, but needed more in the lat/long field.

Cons

It does not support lat/long by address. If I have the address, I'd like it to also give me the lat/long of said address.

Review Source

Response from SpatialTEQ

April 16, 2018

Marybeth - thank you for your review. While lat/lons do not show by hovering over your imported points you can actually retrieve lat/lons using MBO. Still, the tool is not designed to be a lat/lon generator. Go to the Data Window, hover over the left hand column of any imported dataset (colored dots) - choose to edit locations by clicking the pencil icon. An address correction map pops up. Click at the point presented and you'll see lat/lon on the left panel. Call 800-425-9035 for further assistance.

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