--- title: "Uberflip Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Uberflip the right Content Marketing solution for you? Explore 170 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/124885/Uberflip/reviews/" page_type: "reviews" language: "en" publication_date: "2026-10-21" --- Uberflip 4.4 (169) [View alternatives](https://www.capterra.com/p/124885/Uberflip/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 21st, 2026 # Reviews of Uberflip Ease of use 4.2 Customer Service 4.6 ## Pros and Cons in Reviews AH Allison H Content Experience DesignerNon-Profit Organization Management, 51 - 200 employeesUsed the software for: More than 2 years. “The continual improvement - when I first started using Uberflip it was a content management system and over the years Uberflip has truly listened and adapted to customer needs - this included functionality for other teams such as resources for Demand Gen teams and Sales teams - so content is centralized and organized in a single system AND is able to distribute content quickly and effectively.“ February 2, 2022 SB Stephen B MarketingComputer Software, 11 - 50 employeesUsed the software for: More than 2 years. “The ability to create custom landing pages for prospects and populating it with materials from our entire content library has simplified the way we reach out to potential clients.“ April 17, 2021 SB Stephen B MarketingComputer Software, 11 - 50 employeesUsed the software for: More than 2 years. “A powerful tool to help provide great content experiences for end users while showcasing your brand.“ April 17, 2021 ## Showing most helpful reviews Showing 1-25 of 169 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Eric D. Vice President of Marketing Used the software for: Less than 1 year ### "Powerful content management platform with built-in artificial intelligence" March 1, 2018 4.0 It allows us to take existing content and repurpose it together with other related content to increase user engagement. Too much content has been hidden away and Uberflip brings it back to life by presenting it to visitors as appropriate based on the types of content they are engaging on. We can also create unique streams for account based marketing campaigns or enable Sales to pull specific content into their customer emails instead of sending out static download URL's. Overall, the platform shows great promise as it matures and supports integration with additional marketing tools. Pros The platform pulls content from a variety of sources together and presents it back in a logical, streamlined interface. Once the content "streams" are built, they are easy to leverage in a variety of ways from a website resource center to individual streams for sales and account based marketing programs. Setup was straight forward and the Uberflip team was there to help through the on-boarding process. Although the AI engine is licensed separately, it has the ability to learn what content performs best and make intelligent recommendations to build stickiness and reduce bounce rates. While we are in the early stages of rolling out the software, we believe is shows great promise in bringing our content together in ways that increase prospect engagement. Cons The number of pre-built integrations is relatively small. While the important ones are covered, if you use any tools outside the main integrated platforms, you'll need some additional time and customization to get things running. Also, integration with HubSpot is immature compared to other add-on marketing tools. There is definitely data sharing between the platforms but it's list based and not a robust timeline integration. Conversions are written to a list but other interaction tracking is just summary data unless you log into the Uberflip platform. Hopefully as the product matures, the integration and data sharing will too. Review Source Tom S. Analyst Relations Manager Used the software for: 3-5 years ### "I've been using Uberflip for four years, & UF has matched pace with our continued growth and needs." February 28, 2018 5.0 It allowed me to easily review a piece of software. Pros Uberflip provides my company the functionality to be able to design a content experience to match any customer's journey. They offer tips and tricks to constantly enhance the programs we build, and they are continually working to improve themselves and their offerings to allow us to do more. From AI and machine learning to advice on improving the look and feel of our hub, Uberflip's tech and support have been unmatched each time we considered vetting different solutions. Cons Occasionally, our design teams would like to do a little more in terms of customizing the look of our hub themselves, and are unable to implement them themselves due to pieces of the system we don't have control over. That said, the Uberflip dev team is incredible open to requests and suggestions, and are very helpful when we come to them with thoughts and things we would like to customize. Review Source Verified Reviewer CRO Used the software for: 3-5 years ### "Unclear value proposition" November 10, 2022 3.0 Pros Their vision of content experience is interesting, and it could be a powerful road to continue pushing towards Cons It’s a bit confusing to get started and use cases are not as obvious or prevalent as they get you to think. Review Source R Reviewer Used the software for: 1-3 years ### "Excellent product and service" February 13, 2018 5.0 Pros Uberflip makes managing our content assets available to our customers and prospects really easy. What used to take days or hours to put on the web can now be done in minutes. We can display content in a variety of ways to various audiences. Performance metrics are really helpful and easy to access. Customer support and account management have been uniformly excellent, with fast and helpful responses to questions or issues. It is quite easy to learn and navigate and the community information is very robust and helpful. Uberflip makes my life so much easier. Cons Our Resource Hub was set up by another internal group and the back end may be a bit more convoluted than I'd like. However, I have successfully set up a public-facing menu structure that works well for our visitors. It is easy to modify or enhance as our needs change. In general, this issue is minimal and completely outweighed by all the positives. Review Source Jade H. Content Marketing Manager Used the software for: Less than 1 year ### "Uberflip is an amazing platform for content creators and publishers." February 28, 2018 5.0 It's easy to use and it makes it easy for marketing to publish content, without needing to learn to code or work with the website team. Pros I love how easy it is to create and manage content, without requiring time from our website team. Marketing can easily publish blog posts, whitepapers, videos, and more without dealing with the main website. Plus, the layout is great, it is super easy to add/remove items from multiple marketing streams, and the support team is always there when we need help. Overall, I really enjoy using the product and appreciate how easy it is to complete the functions that I need on an everyday basis. Cons Some of the features can be a bit clunky, and the metrics are a little hard to understand, particularly for those people used to Google Analytics. Most complaints are relatively minor and unique to our use case, and the Uberflip team has met with me multiple times to see how they can help resolve them. My biggest complaint is that the hub is hosted on a subdomain, which does negatively impact our SEO. Review Source Bri J. Senior Marketing Specialist Used the software for: Less than 1 year ### "The best customer experience!" February 28, 2018 5.0 I love the ability to create custom experiences with our content and the way it streamlines everything so much... especially for a company that produces content for/about several different industries, and also produces content that can be mass applied to all industries. Pros My Customer Success team is always extremely helpful, invested in my own success with the platform, and always on point. With a lot of marketing technology, I feel like they're applying a basic template to guide my use of the technology without putting really any effort into understanding what would actually work best for my business (which is a little complex). But my Uberflip team genuinely tries and always is willing to give some marketing advice outside of their own platform too. Their resources library is also unparalleled to anything I've ever seen, and a great way to "walk the walk" with their own technology. Cons As with any marketing technology (especially a younger one like Uberflip), there are some nuances with the platform. However, they're super receptive to feedback and also are constantly making system improvements. To me, the most annoying nuances are the inability to mass apply CTA gates to content in one place rather than manually applying to the content in each stream; and also, the naming convention in how the lead source goes into HubSpot/Pardot is kind of annoying. I wish it would be cleaner :) Review Source Mathilde A. Manager, Digital Marketing Used the software for: 1-3 years ### "Great experience, we've used Uberflip for all of our content management daily and for over 2 years." March 6, 2018 4.0 Very easy to manage and leverage our content library. Our content generates new leads on a daily basis. Pros It's really easy to segment your content in different streams which you can easily update. We're able to manage a huge content library very easily and we can make sure it's all easily accessible using the content streams and "feature" options. We've been publishing new content two to three times a week since early 2016 and we're able to easily manage our entire portfolio, bring back older content to the top, and leverage the content over time. I can't imagine keeping this library engaging and efficient without Uberflip, it's essential to our marketing strategy. Cons The actual content editor can be a bit finicky at times. You can easily get used to it, but sometimes embedding CTAs from HubSpot in the source code will make images disappear. Review Source Daniel G. D. Director, Account Based Marketing Used the software for: Less than 1 year ### "We use Uberflip to power our content marketing, ABM and sales enablement functions here at Snowflake" March 6, 2018 5.0 Pros The platform is powerful for bringing a curated content experience to each one of our target accounts. Uberflip enables us to customize at scale, that we didn't think was possible before we integrated our customer facing marketing content. Being able to create a bespoke experience for each one of our target prospect accounts helps us to make sure that we are delivering timely and relevant content and supporting our sales organization at the highest level. Cons I don't believe that there are really any serious concerns about using Uberflip. Early in our evaluation process, we did bring up the concern about taking a hit to our SEO efforts. However, after the Uberflip team met with our SEO agency, all fears were assuaged. Since we've implemented Uberflip, we have more than doubled our organic traffic and have never looked back! Review Source Shane A. Marketing Manager Used the software for: Less than 1 year ### "Uberflip has me flippin ecstatic over their awesomeness!" January 22, 2019 5.0 We had a ton of content, but our site lacked the ability to use it effectively in our customers' journey and experience. This allowed us to use our content not just in our resource center, but it also allowed us to continue adding value to individuals across the entire site by serving relevant content on each page. The content use experience extends well beyond our site and we can collect all the data we need from this ability. Pros Uberflip was a game changer for us and our content marketing strategy. This solution allowed us to use our content effectively and intelligently across our entire site as well across our social networks and email campaigns. And if you are looking for a team of individuals that care about the successful use of their product, Uberflip is the one ring to rule them all. These people care! Cons There is absolutely nothing to not like about Uberflip. Review Source Ari S. Content Marketing Manager Used the software for: 1-3 years ### "Excellent tool for leveraging your marketing content" March 5, 2018 5.0 Pros It's very easy to use and built to impact audiences at every stage of the customer journey - this is a tool every content marketer should be looking at. They're constantly innovating and rolling out new features to help maximize engagement as well, and their customer support team is excellent and very responsive. Cons There isn't anything I really don't like per se. If I had to nitpick there are still some features which require a little fine-tuning - but it really would be nitpicking - all-round the platform is excellent, and they are constantly optimizing it so any such gaps are usually closed very quickly. Review Source Verified Reviewer Marketing Associate Used the software for: Less than 1 year ### "Uberflip is Great So Far!" February 28, 2018 5.0 Using uberflip we can better organize our "learn" content. We also have the ability to choose the content different target markets see. There's a lot of ways to be creative while specifically targeting different groups of potential clients. I'm sure I'll learn a lot more things I can do with uberflip as we continue implementing it. Pros I like that you can build streams and add content to specific streams. The menu build out options are really helpful as well. I'm currently working with other marketing software vendors who can be difficult to get a hold of or an answer out of. The uberflip customer support is there for me all the time. Scheduling a call with them is so easy through Calendarly. They've even helped me with coding on the back-end without charging us extra. We are starting to launch it now and look forward to adding sales streams to see how we can tailor content to our target market even better! Cons Uberflip is very easy to design without code (for the most part), however because most of it is without code, the design options can be limited. For instance, CTAs can have images, but you can't choose the transparency or move the text/button on the CTA to whatever spot you want. In addition, non-marketing streams can only have content uploaded in the same format (pdf, youtube, etc.). I had to enter all of our videos via embedding because we host our videos on a platform that isn't an integration. I've also had issues with the Smart Filters working correctly, but the uberflip team said they are on it! Overall, I would still highly recommend uberflip. Review Source Josh G. Account-Based Marketing Specialist Used the software for: 1-3 years ### "Powerful content tool with stellar customer service" May 2, 2018 5.0 An easy platform to store, sort and publish content on our site with lots of features to customize the backend and frontend. Pros \- Customer service is stellar. Always responsive and the CSMs give us feedback and ways to better utilize their platform. - The product offers options for ABM - Really easy to use and navigate the product - Great knowledge-base and customer references to see how other companies are using the platform. - Content tags and automation make it simple to add new content to specific content hubs. - Sales can use this but not have access to the Marketing side of the platform. Great for ABM when they can create their own Sales hubs for prospects. - Their Brand team that can create custom hubs Cons \- Creating custom backend stuff can get messy with a script manager that doesn't allow you to bounce down a line when coding. - There's one look for all hubs. Not much to set another hub apart except for branding and colors. Wish they had more options for the user to change things without having to use their Brand team or a dev. - PDF upload/viewer, Flipbook, is not great. It's simple but has flaws that could be updated (e.g. in fullscreen mode you have to know to click ESC to exit fullscreen, otherwise there's no X or minimize feature). Review Source VR Verified Reviewer Technical Solutions Specialist Used the software for: 1-3 years ### "I've had great experience with Uberflip. It made collaboration and content browsing much easier." March 19, 2018 5.0 1\. Able to see the number of views for each published content. 2. Ability to embed gif images. 3. Ability to see other people's contents Pros I like how easy I can see the number of views in Uberflip. In addition, it allows the entire organization to see who have published what contents and how many views each content has received. It makes collaboration among the whole organization much easier. Also, I really like the UI/UX of the product. It looks nice, clean and modern. Last but not least, I like how Uberflip allows users to upload gif images instead of static images. It was the biggest perk for me. As a technology company, I often need to demonstrate what I'm talking about in a video. However, uploading 10 videos to Youtube is not very efficient. Instead, I just uploaded gif images to Uberflip and it works just as fine. This is the biggest difference that Uberflip offers compare to our old system. Cons Our organization makes us to use the Paste from Word function (I'm not sure if it's because of our website or it's because how Uberflip format the text). This can get a little too much when you have to paste some text, then insert an image, and then copy text again. I wish the images can be directly pasted. Review Source Verified Reviewer Digital Marketing Manager Used the software for: Less than 1 year ### "Great Platform with Awesome Reporting" May 15, 2019 5.0 I would recommend this to companies of any size - it's a great tool that offers a lot of benefits right from the start. Pros I love that Uberflip is able to show us how far into a piece of content a video gets so we can track different metrics and success to see what works and what doesn't. I also really like that if we need to amend a piece of content, we can do it in one place and have it update in all the various places that piece may be hosted. It makes it very easy for us to track and manage everywhere we host collateral. Cons Some of the admin experience is a little complicated, but with your recurring account management calls it is easy to get questions answered quickly. These calls also make you feel like you're not abandoned after implementation and that they really want their customers to succeed. Review Source VR Verified Reviewer Director Of Digital Media Used the software for: Less than 1 year ### "Niche software that fits the bill, but causes cost concerns. " December 6, 2018 4.0 Uberflip serves a very defined role and does it well. If your marketing system is well-developed enough to have the need, this is a tool that will be fairly intuitive to get going. Support is great even if it isn't as intuitive as you'd like it to be. Pros Support is great, as is the knowledge base they have set up already. The functionality of aggregating content from various sources to build a resource center is dead on, where you need it when you need it, and the AI addition is great. Cons The pricepoint is really high and some of the functionality that has been great in the past left with HTML5 implementation. Integrations are not as robust as they could be and there's a lot of work to be done on the user side if you want to do a manual integration. Lots of UX issues that are more annoying than deal-breaking. Review Source Fábio C. Marketing Operations Analyst Used the software for: 1-3 years ### "Uberflip is the best tool in its class" October 4, 2022 4.0 Pros Easier to use than other tools, more integrations (webhooks) and next level reporting and analytics capabilities Cons Steep learning curve and even worse if is the first tool you are using on this scope Review Source VR Verified Reviewer Enterprise Business Development Used the software for: Less than 1 year ### "Excited at first, but clunky and does not integrate well with others" February 28, 2018 3.0 Pros Allows there to be a single link in emails for multiple resources, allows you to send specific emails to to a company. Cons Does not work well with others, does not play well with plugins, salesforce, etc. I have a hard time doing anything or searching with uberflip. Just stuck in a contract for now. Review Source R Reviewer Reviewer Used the software for: 1-3 years ### "Great Marketing Platform!" December 9, 2019 5.0 My experience with Uberflip has been nothing but wonderful. It really has made my way of doing business much easier for me. Pros There is a lot I like about this software. I like being able to personalize my buyers experience, accelerate my income and understanding which content of mine is working. What I like most about this software is how easy it is to use. They also have really good customer service. Cons There is nothing that I don't like about this software. It does everything it is supposed to do and it does it very well. Review Source R Reviewer Marketing Used the software for: 3-5 years ### "Great tool for engaging prospects and showcasing marketing materials" April 19, 2021 4.0 A powerful tool to help provide great content experiences for end users while showcasing your brand. Pros I really like Uberflip. The ability to create custom landing pages for prospects and populating it with materials from our entire content library has simplified the way we reach out to potential clients. Furthermore, customer support has been fantastic, giving us plenty of help in customising our main Uberflip hub to match our look and feel. Cons On the backend, the UI is a little dated and finding the exact options you're looking for can be difficult. I feel there's a problem with verbiage that could easily be solved to point users in the right direction. Review Source Verified Reviewer Demand Generation Marketing Manager Used the software for: 1-3 years ### "Uberflip is relatively easy to use and helps us create pages and promote our content easily. " March 6, 2018 4.0 Pros Uberflip allows us to build various pages and add content there without much effort. We can build a page in minutes and share it with the rest of the company for review and to our prospects and customers for consumption. Cons While Uberflip is easy to use, it can be difficult to customize the pages, add different types of forms, and add various codes for tracking. Review Source R Reviewer Account Associate Used the software for: 1-3 years ### "Helpful for guiding the conversation with prospects." February 28, 2018 5.0 Pros Being able to insert a tile in an email is a great. I also like how each sales stream is arranged nicely depending on how much content is in there. Cons Would be nice if there was a more intuitive way to set up an integration with Pardot to allow notifications when the sales stream was open and by who. Review Source VR Verified Reviewer Global Digital Marketing Strategist Used the software for: Less than 1 year ### "It has been immensely useful having a platform like Uberflip to organize and distribute our content." February 28, 2018 4.0 Pros I like the stream capability as we can create customized content experiences for our users. I also think the number of integrations with other software is a huge plus. Cons Exporting data on our content can be messy. It would be great if we could download into a format that is almost instantly your content audit. I don't like the content scoring and that we can't set custom content scores based on what is important for our business. Review Source Verified Reviewer Customer Success Manager Used the software for: Less than 1 year ### "Love the interactivity that this brings to our content " March 22, 2018 5.0 Pros It really brings content to life. It's a marketers best friend by taking content to the next level. It also int grated with tons of email marketing platforms. Cons Price can be a bit steep and not ton of features come with basic pricing. Some similar tools that use HTML5 can do similar things with much lower for prices. They also don't give you API integration in lower plans. Review Source Rebecca H. Marketing Communications Manager Used the software for: 3-5 years ### "We've worked with Uberflip for a couple of years. Their customer success associates are top notch." March 5, 2018 4.0 Better SEO and visibility. It's a fun way to look different than your competition. Pros It's pretty easy to use. Even our sales guys feel good about creating their own custom sales streams for prospects they're dealing with. It's definitely something that sets our company apart, which is a good thing. Review Source R Reviewer Business Development Used the software for: Less than 1 year ### "Best Platform to Connect Content to Leads" February 28, 2018 5.0 Allows my leads to see content and click it based on titles and pictures. Pros I adore this software! We use it to connect our prospects to content from our library and archives and it delivers it quick and easily. Integrates with Gmail and has the ability to attach multiple views (tabs or text). Support is great, whenever there is an issue the team works very hard and diligently to get it fixed. Cons It's confusing to navigate for first-time users and can be really slow to grab the content in the library and change views (from large-medium tabs) Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.