# Uberflip Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Uberflip the right Content Marketing solution for you? Explore 170 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/124885/Uberflip/reviews --- Uberflip 4.4 (170) [View alternatives](https://www.capterra.com/p/124885/Uberflip/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Uberflip Ease of use 4.2 Customer Service 4.6 ## Pros and Cons in Reviews AH Allison H Content Experience DesignerNon-Profit Organization Management, 51 - 200 employeesUsed the software for: More than 2 years. “The continual improvement - when I first started using Uberflip it was a content management system and over the years Uberflip has truly listened and adapted to customer needs - this included functionality for other teams such as resources for Demand Gen teams and Sales teams - so content is centralized and organized in a single system AND is able to distribute content quickly and effectively.“ February 2, 2022 SB Stephen B MarketingComputer Software, 11 - 50 employeesUsed the software for: More than 2 years. “The ability to create custom landing pages for prospects and populating it with materials from our entire content library has simplified the way we reach out to potential clients.“ April 17, 2021 Michael S Business Development RepMarketing and Advertising, 51 - 200 employeesUsed the software for: 6-12 months. “UberFlip is perfect for sales people that share content with prospects, it is very quick to personalize and saves user a ton of time collecting content.“ May 24, 2020 SB Stephen B MarketingComputer Software, 11 - 50 employeesUsed the software for: More than 2 years. “A powerful tool to help provide great content experiences for end users while showcasing your brand.“ April 17, 2021 ## Showing most helpful reviews Showing 1-25 of 170 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Eric D. Vice President of Marketing Computer Software Used the software for: Less than 6 months ### "Powerful content management platform with built-in artificial intelligence" February 28, 2018 4.0 It allows us to take existing content and repurpose it together with other related content to increase user engagement. Too much content has been hidden away and Uberflip brings it back to life by presenting it to visitors as appropriate based on the types of content they are engaging on. We can also create unique streams for account based marketing campaigns or enable Sales to pull specific content into their customer emails instead of sending out static download URL's. Overall, the platform shows great promise as it matures and supports integration with additional marketing tools. Pros The platform pulls content from a variety of sources together and presents it back in a logical, streamlined interface. Once the content "streams" are built, they are easy to leverage in a variety of ways from a website resource center to individual streams for sales and account based marketing programs. Setup was straight forward and the Uberflip team was there to help through the on-boarding process. Although the AI engine is licensed separately, it has the ability to learn what content performs best and make intelligent recommendations to build stickiness and reduce bounce rates. While we are in the early stages of rolling out the software, we believe is shows great promise in bringing our content together in ways that increase prospect engagement. Cons The number of pre-built integrations is relatively small. While the important ones are covered, if you use any tools outside the main integrated platforms, you'll need some additional time and customization to get things running. Also, integration with HubSpot is immature compared to other add-on marketing tools. There is definitely data sharing between the platforms but it's list based and not a robust timeline integration. Conversions are written to a list but other interaction tracking is just summary data unless you log into the Uberflip platform. Hopefully as the product matures, the integration and data sharing will too. Review Source Tom S. Analyst Relations Manager Used the software for: 2+ years ### "I've been using Uberflip for four years, & UF has matched pace with our continued growth and needs." February 27, 2018 5.0 It allowed me to easily review a piece of software. Pros Uberflip provides my company the functionality to be able to design a content experience to match any customer's journey. They offer tips and tricks to constantly enhance the programs we build, and they are continually working to improve themselves and their offerings to allow us to do more. From AI and machine learning to advice on improving the look and feel of our hub, Uberflip's tech and support have been unmatched each time we considered vetting different solutions. Cons Occasionally, our design teams would like to do a little more in terms of customizing the look of our hub themselves, and are unable to implement them themselves due to pieces of the system we don't have control over. That said, the Uberflip dev team is incredible open to requests and suggestions, and are very helpful when we come to them with thoughts and things we would like to customize. Review Source VR Verified Reviewer CRO Computer Software Used the software for: 2+ years ### "Unclear value proposition" October 15, 2022 3.0 Pros Their vision of content experience is interesting, and it could be a powerful road to continue pushing towards Cons It’s a bit confusing to get started and use cases are not as obvious or prevalent as they get you to think. Alternatives considered [Jebbit](https://www.capterra.com/p/198493/Jebbit/)[Ceros](https://www.capterra.com/p/130931/Ceros/)[ion Platform](https://www.capterra.com/p/208660/ion-platform/)[Foleon](https://www.capterra.com/p/189247/Foleon/) Review Source Response from Uberflip November 21, 2022 Thank you for your review. Our entire team at Uberflip works really hard to offer the best customer experience possible and we appreciate the feedback we receive from our customers. We would not be able to grow and develop without feedback like yours. Please feel free to reach out to us directly so we can discuss your review and identify areas where we can improve. Lyra (. Used the software for: 1-2 years ### "Excellent product and service" February 12, 2018 5.0 Pros Uberflip makes managing our content assets available to our customers and prospects really easy. What used to take days or hours to put on the web can now be done in minutes. We can display content in a variety of ways to various audiences. Performance metrics are really helpful and easy to access. Customer support and account management have been uniformly excellent, with fast and helpful responses to questions or issues. It is quite easy to learn and navigate and the community information is very robust and helpful. Uberflip makes my life so much easier. Cons Our Resource Hub was set up by another internal group and the back end may be a bit more convoluted than I'd like. However, I have successfully set up a public-facing menu structure that works well for our visitors. It is easy to modify or enhance as our needs change. In general, this issue is minimal and completely outweighed by all the positives. Review Source Jade H. Content Marketing Manager Computer Software Used the software for: 6-12 months ### "Uberflip is an amazing platform for content creators and publishers." February 27, 2018 5.0 It's easy to use and it makes it easy for marketing to publish content, without needing to learn to code or work with the website team. Pros I love how easy it is to create and manage content, without requiring time from our website team. Marketing can easily publish blog posts, whitepapers, videos, and more without dealing with the main website. Plus, the layout is great, it is super easy to add/remove items from multiple marketing streams, and the support team is always there when we need help. Overall, I really enjoy using the product and appreciate how easy it is to complete the functions that I need on an everyday basis. Cons Some of the features can be a bit clunky, and the metrics are a little hard to understand, particularly for those people used to Google Analytics. Most complaints are relatively minor and unique to our use case, and the Uberflip team has met with me multiple times to see how they can help resolve them. My biggest complaint is that the hub is hosted on a subdomain, which does negatively impact our SEO. Review Source Bri J. Senior Marketing Specialist Management Consulting Used the software for: 6-12 months ### "The best customer experience!" February 27, 2018 5.0 I love the ability to create custom experiences with our content and the way it streamlines everything so much... especially for a company that produces content for/about several different industries, and also produces content that can be mass applied to all industries. Pros My Customer Success team is always extremely helpful, invested in my own success with the platform, and always on point. With a lot of marketing technology, I feel like they're applying a basic template to guide my use of the technology without putting really any effort into understanding what would actually work best for my business (which is a little complex). But my Uberflip team genuinely tries and always is willing to give some marketing advice outside of their own platform too. Their resources library is also unparalleled to anything I've ever seen, and a great way to "walk the walk" with their own technology. Cons As with any marketing technology (especially a younger one like Uberflip), there are some nuances with the platform. However, they're super receptive to feedback and also are constantly making system improvements. To me, the most annoying nuances are the inability to mass apply CTA gates to content in one place rather than manually applying to the content in each stream; and also, the naming convention in how the lead source goes into HubSpot/Pardot is kind of annoying. I wish it would be cleaner :) Review Source Mathilde A. Manager, Digital Marketing Computer Software Used the software for: 1-2 years ### "Great experience, we've used Uberflip for all of our content management daily and for over 2 years." March 2, 2018 4.0 Very easy to manage and leverage our content library. Our content generates new leads on a daily basis. Pros It's really easy to segment your content in different streams which you can easily update. We're able to manage a huge content library very easily and we can make sure it's all easily accessible using the content streams and "feature" options. We've been publishing new content two to three times a week since early 2016 and we're able to easily manage our entire portfolio, bring back older content to the top, and leverage the content over time. I can't imagine keeping this library engaging and efficient without Uberflip, it's essential to our marketing strategy. Cons The actual content editor can be a bit finicky at times. You can easily get used to it, but sometimes embedding CTAs from HubSpot in the source code will make images disappear. Review Source Daniel G. D. Director, Account Based Marketing Computer Software Used the software for: 6-12 months ### "We use Uberflip to power our content marketing, ABM and sales enablement functions here at Snowflake" March 5, 2018 5.0 Pros The platform is powerful for bringing a curated content experience to each one of our target accounts. Uberflip enables us to customize at scale, that we didn't think was possible before we integrated our customer facing marketing content. Being able to create a bespoke experience for each one of our target prospect accounts helps us to make sure that we are delivering timely and relevant content and supporting our sales organization at the highest level. Cons I don't believe that there are really any serious concerns about using Uberflip. Early in our evaluation process, we did bring up the concern about taking a hit to our SEO efforts. However, after the Uberflip team met with our SEO agency, all fears were assuaged. Since we've implemented Uberflip, we have more than doubled our organic traffic and have never looked back! Review Source Shane A. Marketing Manager Banking Used the software for: 6-12 months ### "Uberflip has me flippin ecstatic over their awesomeness!" January 18, 2019 5.0 We had a ton of content, but our site lacked the ability to use it effectively in our customers' journey and experience. This allowed us to use our content not just in our resource center, but it also allowed us to continue adding value to individuals across the entire site by serving relevant content on each page. The content use experience extends well beyond our site and we can collect all the data we need from this ability. Pros Uberflip was a game changer for us and our content marketing strategy. This solution allowed us to use our content effectively and intelligently across our entire site as well across our social networks and email campaigns. And if you are looking for a team of individuals that care about the successful use of their product, Uberflip is the one ring to rule them all. These people care! Cons There is absolutely nothing to not like about Uberflip. Review Source Ari S. Content Marketing Manager Computer Software Used the software for: 1-2 years ### "Excellent tool for leveraging your marketing content" March 4, 2018 5.0 Pros It's very easy to use and built to impact audiences at every stage of the customer journey - this is a tool every content marketer should be looking at. They're constantly innovating and rolling out new features to help maximize engagement as well, and their customer support team is excellent and very responsive. Cons There isn't anything I really don't like per se. If I had to nitpick there are still some features which require a little fine-tuning - but it really would be nitpicking - all-round the platform is excellent, and they are constantly optimizing it so any such gaps are usually closed very quickly. Review Source TW Tamia W. Tattoo artist Design Used the software for: Less than 6 months ### "Use Uber flip" October 21, 2024 5.0 Pros It’s easy to use, convenient and affordable. Cons Sometimes it can be a little bit slow but overall its pretty good. Review Source AH Allison H. Content Experience Designer Non-Profit Organization Management Used the software for: 2+ years ### "Dedicated to Improving their product" February 2, 2022 5.0 Pros The continual improvement - when I first started using Uberflip it was a content management system and over the years Uberflip has truly listened and adapted to customer needs - this included functionality for other teams such as resources for Demand Gen teams and Sales teams - so content is centralized and organized in a single system AND is able to distribute content quickly and effectively. Cons For the time I have been using Uberflip there have been many features or functionality that I have wanted to be changed or updated and where I sit currently most of those updates have happened and the ones that have not are on the roadmap! Review Source VR Verified Reviewer Editor In Chief Used the software for: 2+ years ### "Uberflip has been a wonderful CMS and blog platform for our company." February 27, 2018 5.0 Pros I loved the integrated CTAs, the 'stream' content sorting, and the baked in metrics very helpful to cross-check against google analytics. Also, the support team is great! Cons For us, the backend/SEO options have been a bit confusing. Additionally, the architecture of streams (content only ranking on the original 'source' of the articles) is something I still don't fully understand Review Source VR Verified Reviewer Director of Marketing Internet Used the software for: 6-12 months ### "Lots of functionality, integrations and customization!" February 27, 2018 4.0 Pros UberFlip is extremely easy to use and set up. Yet it still allows for endless customization, which is one of my favorite features. While UberFlip is a robust content platform, the public-facing site still feels like my company's brand. One of its other great features is its integrations, many of which are free. We've integrated UberFlip with Marketo and it's great to see ROI from our content. It was easy to setup as well. Cons One area that I feel UberFlip lacks is its SEO ability. Our main purpose for generating content is its SEO value, but UberFlip doesn't help me ensure that my posts and UberFlip setup is configured perfectly for SEO. I did have a wonderful conversation with my customer support specialist who helped me make sure I had all the correct settings for SEO, which was nice. It would be nice if it had more of a Yoast (a WordPress plugin) feature for its posts. Review Source VR Verified Reviewer Junior Marketing Manager Used the software for: 6-12 months ### "Useful tool aligning sales & marketing with the latest content " February 27, 2018 5.0 More sales and marketing alignment. now sales knows not only what content marketing has produced, but a very nice way to learn it. no more 'black and blue' emails - they can push content in a consolidated place. Pros Sales streams allow sales to use marketing-generated content more. The tool easily embeds into website if we decide to use that feature. Also excited for possibility of AI-suggested content based on previously digested content. Tools can be powerful as we become a more content-oriented organization. Cons Tough to say. I think it does plenty well. Engagement with sales isn't as nice as I'd like, I suppose I wish the tool could help with that. The new sales dashboard is a step in the right direction. Also, as sales creates streams, the auto-logo generator cannot find some of the smaller companies we work with. Review Source BC Brett C. Marketing Strategist Used the software for: 1-2 years ### "Overall, Uberflip is a great platform for our content hub." February 27, 2018 5.0 A platform for all our content to live that allows customized streams by our Sales department provides that special touch when reaching out to prospects. Pros The capabilities Uberflip provide for a content hub are awesome. Allowing a connection between Sales and Marketing by having customized streams has really helped our organization. Also, their support team is always very fast to answer, and are a wealth of knowledge. Cons There are some add-ons that I feel should be included in the standard product. Also, the reporting could be a little better. As of now it's very basic and while it has gotten a little better with Bombora, there's still a lot to be desired. Review Source VR Verified Reviewer Director of Inside Sales Used the software for: 6-12 months ### "Great for keeping fresh content in front of customers" March 2, 2018 5.0 Pros It's a nice platform that allows us to have a repository of different content that we can push to our customers to stay top of mind Cons No major complaints. Perhaps the company could offer weekly or biweekly webinars to promote the usage of the platform. I could send my salespeople there to learn more Review Source JS Jason S. Senior Director, Marketing Computer Software Used the software for: 2+ years ### "Best blog/content platform available" February 27, 2018 5.0 Pros Uberflip allows us to easily turn all of the content we produce into a demand generation machine with the available gates and integration with Marketo. Cons UI - spacing and positioning can be a bit challenging to setup, manipulate...SEO can be a bit challenging to report on but we've gotten good at figuring that out after a little bit of work. Review Source VR Verified Reviewer Senior Marketing Manager Computer Software Used the software for: 1-2 years ### "Great way to showcase B2B content" March 5, 2018 4.0 Pros I find Uberflip easy to use, yet robust in its features. I most liked that it provided us with a very clean and visually appealing way to provide prospects with a way to consume our content. Cons I find it less than ideal when trying to organizing our content, as I prefer the drag and drop functionality we have available on WordPress. I would also love a better way to create individual landing pages that includes tiles and other content or media elements. Review Source iS ivan S. Director of Sales Southern Europe Used the software for: Less than 6 months ### "Very good solution. Need to get more collaborative features in order to boost productivity" March 27, 2018 5.0 Productivity improvement (savings are coming from the time spent to look for documentation and build aggregated mail, etc) Pros We're using the software to do the follow up of each meetings with our prospects and partners. Each of my team member and myself are using it systematically. We love the facts that all collaterals are centralized in one place and build a dedicated webpage for each customer is good way to provide an excellent customer experiences Cons Ability to customize the Sales Stream page with each customer logo Ability to share the Sales Stream between the different team member (Business Developer, Sales, etc). Ability to classify the sales stream (get a folder directory and subdirectory otherwise it becomes the mess very fast) Ability to track if the customers open and read the document (the current slack integration doesn't work for me, I wish we can't get an integration with Yesware and SFDC) We would like to be able to customize the page design at our level (and don't rely on the corporate administrator located in the US) We would like to be able to include some external documents (not in the Marketing list) Review Source Miguel D. Enterprise Business Development Specialist, Strategic Accounts Computer Software Used the software for: 6-12 months ### "Uberflip has been fantastic and a staple to my work process since I've started as an SDR! " February 27, 2018 5.0 The benefit of having personalized content via a unique url, that can be put together quickly and easily. Pros Uberflip allows our team to carefully put together selected content in a simple, fast, and streamlined process. The links are all personalized, which allows us to really connect with our prospects and contacts. Cons From the various tools we have, Uberflip has by far been the most consistent. It's hard to choose something I like the least, however, perhaps analytic dashboards can be improved. Review Source Sandy T. Director, Advocate & Content Marketing Computer Software Used the software for: 1-2 years ### "Uberflip helped us improve engagement with and double the leads generated from our content" February 12, 2018 5.0 Pros Uberflip was easy to implement. Onboarding was great - they walked me through every step of the way. It integrates with other tools we use: Marketo, Vidyard, Google Analytics. And our Uberflip resource hub is easy to maintain for one person with many other responsibilities, plus the team at Uberflip is focused on helping us get the most out of the tool, regularly making suggestions about how we can improve. Cons We are unable to use the Uberflip extension because it does not work with the version of Outlook (2013) we have. It's a big jump to the next service level and additional streams and CTAs are not available a la carte. Review Source VR Verified Reviewer Global Marketing Used the software for: 6-12 months ### "We are focused to use this platform to support our ABM strategy. " May 10, 2018 4.0 Pros I like that we can personalized content for many of our client supporting the current ABM strategy! The ways we can use this with our webinars and display of certain content as in our eBooks make the customer experience and usability of this efforless! Cons The content upload! oh my what a task-- I had a few issues with uploading our infographics as PDFs but had a workaround of uploading as png. Review Source VR Verified Reviewer Marketing Program Manager Internet Used the software for: Less than 6 months ### "My Uberflip Onboarding Experience" February 12, 2018 4.0 Pros Good interaction for customers. If you don't have something like this already setup for your content, it is a definite improvement and a way to leverage your content. Cons There are some hurdles you will come across along the way when launching, and it takes a lot of time and effort from your team to get your hub and content customized according to your needs. Review Source HW Hollie W. Content Specialist Used the software for: 6-12 months ### "uberflip is a good platform, usually easy to use, but with a few drawbacks " March 2, 2018 4.0 Pros the platform is easy to use, it's easy to categorize blog categories and built out additional sections. the ability to manually alter the SEO qualifications of the blog, like title and meta description is also nice. the reporting platform is easy to use, though has some drawbacks. Cons there is a consistent issue with blog formatting, and not showing what appears in the text boxes. the reporting system is easy to use but does not go into enough detail. the biggest drawback is the automatically created urls, which add numbers before the page titles, weakening the SEO Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.