# Page 2 | Uberflip Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Uberflip the right Content Marketing solution for you? Explore 170 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/124885/Uberflip/reviews --- Uberflip 4.4 (170) [View alternatives](https://www.capterra.com/p/124885/Uberflip/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Uberflip ## Showing most helpful reviews Showing 26-50 of 170 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use JB Jesse B. Motion Graphics Specialist Hospital & Health Care Used the software for: 1-2 years ### "Uberflip fills a very specific niche for digital marketers, but you pay for every bit of it" March 1, 2018 3.0 we used it as web-based middleware for GUI-driven editing of a document / media repository when we were not in a place budgetarily to yet have a custom one built into a new website (which is what we're transitioning to now)... the detailed consumption metrics did allow us to have data to back up saying no to certain asks internally moving forward that we could prove were not being consumed by the end user Pros The customer service and product support have been really great--everyone we've interacted with over there has been just super nice, friendly and helpful. Also, their searchable knowledgebase ( https://learn.uberflip.com/ ) is quite extensive, and you can usually find how to do most things you're looking for when customizing your content hub--and if you can't find it, the support team will turn around timely solutions for you even when you're crunched. Cons The backend interface can be confusing at times re: where to find the settings you're looking for, and they sometimes move things around in an update without telling you. The flipbooks were initially very exciting, but when they moved from flash flipbooks to HTML5 a lot of the features / embeddable components we were most interested in using went away. It is VERY expensive for the basic version, and at that pricepoint you don't get API integration (which would allow you to put uberflip content tile on your non-uberflip homepage, for instance) so you are forced to shoehorn the content hub into an iframe or to skin the hub with custom html/css to add your website's header/navigation and make it look to the use like they're still on the same site (but they won't be). I'm not a marketer, but a creative on the implementation side, so the value in all the marketo / salesforce integration is not that apparent to me as tracking leads and calculating ROI is not part of my world, so a lot of the value proposition doesn't strike me as particularly valuable--but knowing which page people stopped reading a certain document on, or other detailed consumption patterns like that would be, I assume, useful to that side of the house. Review Source VR Verified Reviewer Marketing Associate Computer Software Used the software for: Less than 6 months ### "Uberflip is Great So Far!" February 27, 2018 5.0 Using uberflip we can better organize our "learn" content. We also have the ability to choose the content different target markets see. There's a lot of ways to be creative while specifically targeting different groups of potential clients. I'm sure I'll learn a lot more things I can do with uberflip as we continue implementing it. Pros I like that you can build streams and add content to specific streams. The menu build out options are really helpful as well. I'm currently working with other marketing software vendors who can be difficult to get a hold of or an answer out of. The uberflip customer support is there for me all the time. Scheduling a call with them is so easy through Calendarly. They've even helped me with coding on the back-end without charging us extra. We are starting to launch it now and look forward to adding sales streams to see how we can tailor content to our target market even better! Cons Uberflip is very easy to design without code (for the most part), however because most of it is without code, the design options can be limited. For instance, CTAs can have images, but you can't choose the transparency or move the text/button on the CTA to whatever spot you want. In addition, non-marketing streams can only have content uploaded in the same format (pdf, youtube, etc.). I had to enter all of our videos via embedding because we host our videos on a platform that isn't an integration. I've also had issues with the Smart Filters working correctly, but the uberflip team said they are on it! Overall, I would still highly recommend uberflip. Review Source VR Verified Reviewer Marketing Operations Specialist Used the software for: 1-2 years ### "Uberflip is easy to use and contains many features that will help any content marketing team." February 27, 2018 5.0 Pros Uberflip has many features that are valuable to any marketing team. Setting up streams is a breeze, and the amount of customization for them is nice. Besides customization, the amount of integrations it has is nice too, especially the one to HubSpot that allows actions to be placed on a contact's timeline. Overall, the platform is well-set up. Things are easy to find and I rarely found that I was more than 3-4 clicks away from anything I wanted. Support is great. You can send them an email anytime and they'll get back to you within a business day or two. Cons Although it's set up well, there are some parts of the tool that I feel can be improved. For instance, the metrics portion is adequate, but definitely can be improved in terms of accessibility and presentation. Speaking of presentation, whenever you're showing PDFs, there's a slightly clunky viewer they use that feels like it came from pre-2010. Pricing is good, but it's definitely on the higher end. Review Source JG Josh G. Account-Based Marketing Specialist Financial Services Used the software for: 1-2 years ### "Powerful content tool with stellar customer service" April 30, 2018 5.0 An easy platform to store, sort and publish content on our site with lots of features to customize the backend and frontend. Pros \- Customer service is stellar. Always responsive and the CSMs give us feedback and ways to better utilize their platform. - The product offers options for ABM - Really easy to use and navigate the product - Great knowledge-base and customer references to see how other companies are using the platform. - Content tags and automation make it simple to add new content to specific content hubs. - Sales can use this but not have access to the Marketing side of the platform. Great for ABM when they can create their own Sales hubs for prospects. - Their Brand team that can create custom hubs Cons \- Creating custom backend stuff can get messy with a script manager that doesn't allow you to bounce down a line when coding. - There's one look for all hubs. Not much to set another hub apart except for branding and colors. Wish they had more options for the user to change things without having to use their Brand team or a dev. - PDF upload/viewer, Flipbook, is not great. It's simple but has flaws that could be updated (e.g. in fullscreen mode you have to know to click ESC to exit fullscreen, otherwise there's no X or minimize feature). Review Source VR Verified Reviewer Senior Manager, Global Content Marketing Computer Software Used the software for: 1-2 years ### "Uberflip provides a visually appealing content experience and allows us to be self-sufficient. " February 27, 2018 4.0 Uberflip makes posting new content to our site very easy. It is also very simple to add forms to the content which saves us a lot of coding work. We were able to increase our content and blog engagement significantly. It also provides mobile responsive design out of the box, which we didn't have before. Pros Uberflip allows our team to be self-sufficient in posting content and blogs to our corporate website. The interface is visually appealing and the modular setup of the system allows us to easily scale content as needed. We like that it requires very little coding to add content to the website and has built-in integrations with many of the tools we already use. Cons The software is a bit heavy and can be buggy. Load times on the pages can be long and can sometimes feel clunky. We also found the analytics to be less than stellar but can be supplemented with information from Google Analytics and Marketo. Review Source David C. Director of Marketing Computer Software Used the software for: 1-2 years ### "How an Advanced Analytics Provider Achieved a 3x lift in MQLs" February 14, 2018 5.0 Pros Getting to market faster, building campaign’s quicker and at scale. Uberflip is doing the work for us, we’re able to focus our time on assessing inbounds, and strategizing sales follow ups, instead of spending our time dealing with the cumbersome process we had in place prior to Uberflip. My sales team is beginning to share more content than ever before and as a result, were promoting their PR Forward brand. Cons UI - spacing and positioning can be a bit challenging to setup, manipulate...SEO can be a bit challenging to report on in that it's a separate page but we make do. Review Source Michael S. Business Development Rep Marketing and Advertising Used the software for: 6-12 months ### "The best way to share content with prospects" May 24, 2020 4.0 UberFlip is perfect for sales people that share content with prospects, it is very quick to personalize and saves user a ton of time collecting content. Pros This is by far the best way to share blog articles or media with prospects in sales. I used it for almost every follow up I had and I helped book more meetings. I also had super positive experiences with their customer support, it was lightning quick. Slack integrations were awesome to know the second someone opened it. Cons I sold software to travel destinations, It would have been a massive help if I could change the thumbnail preview on the email link. It seems a bit stupid to send a prospect in Chicago a info package that has a picture of New York on it because that is the blog photo. Review Source Francesca K. Senior Manager, Developer Advocacy Computer Software Used the software for: 1-2 years ### "The content marketing tool you need for proactive content personalization" November 9, 2017 5.0 Pros Uberflip is a fantastic tool for personalizing your content to different audiences. With Uberflip, you can make pages -- or streams -- that aggregate your content related to specific topics, audiences and accounts! It's a cool tool for ABM, foreign language categorization and nurture marketing. For example, we are using it for our nurture programs to deliver content hubs to people at the right stage in their cycle. Cons I wish their content scores -- their internal metrics they build for you -- had better, more targeted recommendations. Review Source Carmen V. Manager, Production Information Services Used the software for: 2+ years ### "I have been working with Uberflip for about 5 years and I have had a very good experience with them." February 27, 2018 4.0 Low price and good service Pros The software is easy to use and is very fast. The great thing is that I am able to allow multiple users access and they can upload PDF's and work on the interface on their own. Cons The updates are few and far between. I have been waiting on the HTML5 update for about 2 years. The user interface is weak and the operations are a bit stiff. Review Source VR Verified Reviewer Technical Solutions Specialist Computer Software Used the software for: 1-2 years ### "I've had great experience with Uberflip. It made collaboration and content browsing much easier." March 6, 2018 5.0 1\. Able to see the number of views for each published content. 2. Ability to embed gif images. 3. Ability to see other people's contents Pros I like how easy I can see the number of views in Uberflip. In addition, it allows the entire organization to see who have published what contents and how many views each content has received. It makes collaboration among the whole organization much easier. Also, I really like the UI/UX of the product. It looks nice, clean and modern. Last but not least, I like how Uberflip allows users to upload gif images instead of static images. It was the biggest perk for me. As a technology company, I often need to demonstrate what I'm talking about in a video. However, uploading 10 videos to Youtube is not very efficient. Instead, I just uploaded gif images to Uberflip and it works just as fine. This is the biggest difference that Uberflip offers compare to our old system. Cons Our organization makes us to use the Paste from Word function (I'm not sure if it's because of our website or it's because how Uberflip format the text). This can get a little too much when you have to paste some text, then insert an image, and then copy text again. I wish the images can be directly pasted. Review Source OZ Ophelie Z. Content Editor Marketing and Advertising Used the software for: 1-2 years ### "Uberflip is a fairly user friendly software with amazing customer service support." February 27, 2018 4.0 Great SEO set-up, good add-ins from third-party sites and apps, easy content creation that's set up to reach people effectively. Pros Uberflip is fairly easy for users to learn independently. The Knowledge Hub provides great info that often answers questions before customer service even has to be contacted. It's also well organized. Features are accessible and easy to find. It also prioritizes really important aspects of the content experience, including SEO and CTA-related features. This makes it easy for us to engage with our audiences effectively. Cons Users are rarely notified of updates and new features. Actually, the hub has so many features in general that I find sometimes I don't even know certain options exist for me. It would be great if Uberflip offered more frequent meetings with success coaches to go through features we might not know about. Also, the hub requires extensive coding to differentiate itself from other Uberflip hubs. While branding can be placed throughout the hub to make our brand stand out, it still follows a very generic template that isn't very customizable. Review Source Emilie H. Marketing Communications Coordinator Computer Software Used the software for: 2+ years ### "Uberflip helps makes our customer experience awesome, by providing easy access to content." February 27, 2018 5.0 Ease of use, professional looking resource centre for clients Pros I love how easy it is to upload content and create an awesome resource centre for our clients. The analytics are helpful when looking at what other content to develop. Cons There are a few limitations with the search functionality, and I would like to see that be more intuitive. Review Source Zach S. Lead Designer Computer Software Used the software for: 2+ years ### "Uberflip is an awesome CMS for any business team with lots of content. " September 18, 2018 4.0 They were instrumental in helping us get a handle on our content stack, and have a great team willing to work with us. Pros It's tremendously easy to use and has tons of features. Uberflip has a great front-end design too. Cons It can be buggy - but their support team is great and solve problems fast. Review Source Kiel J. Global Director of Digital Marketing Events Services Used the software for: 1-2 years ### "Uberflip is a great piece of our content marketing puzzle." February 27, 2018 4.0 Pros Uberflip is easy to use and constantly provides new updates to improve the user experience. They integrate easily with many of the best digital marketing tools available and provide a perfect platform for our content marketing program. Cons The biggest obstacle was moving our blog from a subfolder to a subdomain. So far we have not experienced any noticeable negative effects from the change. Review Source VR Verified Reviewer Digital Marketing Manager Internet Used the software for: 6-12 months ### "Great Platform with Awesome Reporting" May 14, 2019 5.0 I would recommend this to companies of any size - it's a great tool that offers a lot of benefits right from the start. Pros I love that Uberflip is able to show us how far into a piece of content a video gets so we can track different metrics and success to see what works and what doesn't. I also really like that if we need to amend a piece of content, we can do it in one place and have it update in all the various places that piece may be hosted. It makes it very easy for us to track and manage everywhere we host collateral. Cons Some of the admin experience is a little complicated, but with your recurring account management calls it is easy to get questions answered quickly. These calls also make you feel like you're not abandoned after implementation and that they really want their customers to succeed. Review Source Response from Uberflip May 15, 2019 Thank you for sharing your experience. I am glad you are seeing value from our platform and our CS team! VR Verified Reviewer Director of Marketing Computer Software Used the software for: 1-2 years ### "Uberflip has made content sharing easy and attractive!" February 4, 2019 5.0 We have saved oodles of time in our small organization with Uberflip. We also have more options for sharing, posting and embedding content in multiple locations. Great tool! Pros It is so much easier to manage and share content than using standalone pages on our website. It takes a matter of minutes to add new content, make it SEO friendly, and post it in all the right places. Cons There are certain limitations with the site engager (website pop-ups), that don't allow as much customization. However, they are constantly adding new features that address some of these limitations. Review Source VR Verified Reviewer Marketing Campaigns Manager Computer & Network Security Used the software for: 6-12 months ### "Easy to use - quick to implement" February 12, 2018 5.0 Pros Uberflip simplifies the ABM process my making it simple and quick to set up personalized marketing all in one place. They have multiple integrations with companies like Bombora that also allow teams to fully leverage its features. Plus, if you ever have any questions, your dedicated customer success coach is always there to help both tactically and strategically. Cons There are some limitations with permissions that make rollout at scale difficult while maintaining control needed for consistency. Review Source Chloe W. Marketing Operations Executive Used the software for: Less than 6 months ### "Uberflip is the perfect partner for your content journey." February 27, 2018 5.0 By using Uberflip's hub for our business, we have experienced the benefits of having a comprehensive and wholly customisable content platform for our customers at our disposal; deep and meaningful metrics across different types of engagements; and an impressive AI foundation that makes every customer feel unique and valued. We have now succeeded in implementing a detailed, customised content journey for our users that far exceeds anything we have ever offered before, beautifully blended with our Drupal website and Pardot marketing automation platform, that gives us more scope and bigger data than we have ever had previously. Pros Uberflip has surprised me in being both a versatile and engaging platform for our business and our customers, and a friendly and knowledgeable community who are quick to help at every stage of the implementation process. Cons I would like the image upload manager to be more powerful and customisable, but otherwise, the platform is perfect for our needs. Review Source VR Verified Reviewer Director Of Digital Media Marketing and Advertising Used the software for: 6-12 months ### "Niche software that fits the bill, but causes cost concerns. " December 5, 2018 4.0 Uberflip serves a very defined role and does it well. If your marketing system is well-developed enough to have the need, this is a tool that will be fairly intuitive to get going. Support is great even if it isn't as intuitive as you'd like it to be. Pros Support is great, as is the knowledge base they have set up already. The functionality of aggregating content from various sources to build a resource center is dead on, where you need it when you need it, and the AI addition is great. Cons The pricepoint is really high and some of the functionality that has been great in the past left with HTML5 implementation. Integrations are not as robust as they could be and there's a lot of work to be done on the user side if you want to do a manual integration. Lots of UX issues that are more annoying than deal-breaking. Review Source Jennifer C. Digital Marketing Manager Internet Used the software for: 1-2 years ### "We use Uberflip to host 2 hubs - one for customer facing content and the other for internal material" March 2, 2018 5.0 Pros I like how streamlined it makes managing content - we only have to update one file, instead of tracking down every place a document is used. It also helps us deliver more relevant content to customers and prospects in order to amplify their buying journey. Review Source VR Verified Reviewer Senior Communications Manager Computer Software Used the software for: 1-2 years ### "A wonderful, customizable CMS, great for enterprise sales" February 27, 2018 5.0 Pros \* Customizable streams are easy to make for topics and customers \* Flexible format allows us to customize \* Great customer support Cons \* Automation tools could be easier to manage and sort through \* Tags could also be easier to manage, especially to dedupe Review Source Don C. CEO Oil & Energy Used the software for: 6-12 months ### "Stay away!! - they will rip you off" January 17, 2019 1.0 Their sales team was nice - we asked a lot of questions and saw the potential - they promised we would be up and running in a few weeks and it would fully integrate with Salesforce pardot. after 6 months and a ton of time by my team we still had zero value and it would not work. They themselves admitted they didn't work well with pardot and they could not figure it out. We cancelled - they expected us to continue to pay for a service they could not deliver on. Their accounting department continued to push mine to pay and when asked to have their senior leadership contact me - they sent our bill to a collection agency rather to solve a poor service issue. They clearly care more about cash flow than quality or service Pros Make big promises during demos - I'm sure their over promising wins them first time clients Cons over promise - fail to deliver - bill you anyway and wont communicate to solve the conflict - rip off artists Review Source Chloe R. Senior Account Manager Used the software for: 6-12 months ### "An excellent content experience platform that enables marketers to do their jobs better and faster." February 27, 2018 5.0 Decreased development costs, ease of use, faster implementation, great user experience, responsive support team. Pros The greatest benefit of Uberflip to my team is being able to quickly and easily make our content experiences come to life and look great. We said goodbye to costly dev changes and time-consuming publishing and hello to a simple process that makes running content marketing campaigns a breeze. Review Source FC Fábio C. Marketing Operations Analyst Information Technology and Services Used the software for: 1-2 years ### "Uberflip is the best tool in its class" September 23, 2022 4.0 Pros Easier to use than other tools, more integrations (webhooks) and next level reporting and analytics capabilities Cons Steep learning curve and even worse if is the first tool you are using on this scope Review Source Kristen M. Manager, Integrated Marketing Internet Used the software for: 2+ years ### "Easy to deploy, use and scale" February 27, 2018 5.0 Easily publishing content to the website Pros Uberflip allows marketers to publish to websites easily, quickly and to scale content in ways that normally require hours of coding and work. Cons I wish I could make my hub look different than other hubs and customize it independently. Right now we're limited to one particular layout that all hubs have and I'd love for that to be able to be edited. Review Source Similar Products Featured