BrightEdge Technologies

BrightEdge

4.5 / 5 13 reviews


Average Ratings

13 Reviews
  • 4.5 / 5
    Overall
  • 3.5 / 5
    Ease of Use
  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Deployment
    Cloud, SaaS, Web

Vendor Details

  • BrightEdge Technologies
  • www.brightedge.com

About BrightEdge

Helps you to justify the resources you need to implement the SEO initiatives that matter most to your business.


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BrightEdge Features

  • A/B Testing
  • Auditing
  • Competitor Analysis
  • Content Management
  • Dashboard
  • Google Analytics Integration
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Revenue Management
  • User Management
  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking

BrightEdge Reviews Recently Reviewed!


Ok but...

May 14, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Good for looking at performance and performance vs competitor but sometimes leaves something to be desired...

Cons: The layout of this platform isn't the most visually stimulating. Good software but could use a facelift.

Capterra-loader

Definitely not worth enterprise spend!

Apr 23, 2018
3/5
Overall
2 / 5
Ease of Use
4 / 5
Features & Functionality
2 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: The tool has some decent integrationsa and the cuce is pretty nice. I also really like the visualizations.

Cons: I really liked the quick answer reporting that the tool did when that feature first came out. I found though that it was massively inaccurate. I also found that to be the case with a lot of their ranking reports. They don't even offer robust local ranking reports(true local maps ranking).

Great value enterprise SEO software

Mar 21, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: As someone who has been working in SEO for the past 8 years I love that that this tool consolidates a lot of the key features and functions I need to do my job into one tool. The opportunity forecast is one of the most useful features and is great when I need to create pitches and proposals for new clients as it shows the ROI on investment into SEO . I also like the user interface and ability to create custom dashboards for clients.

Cons: Like many of these more sophisticated platforms you only get out what you put in and it does take some time to fully learn how to use this in order to get the most value for what you pay. However I found the training material pretty useful.

Excellent tool if learned and utilized well

Jan 10, 2018
4/5
Overall
2 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: This is an excellent SEO tool in the market, the features are plenty and needs to be exploited if one really is actively working on improving search ranking. Customer support team and tech support is great, they answer your queries patiently. I liked datacube and opportunity forcasting a lot.

Cons: Since the tool has many features it may very well happen that you wont be using is 100% it capability. We couldn't use much at all consistently. There is definitely learning curve for this tool

Excellent tool for SEO. Has all the functionality one could need.

Jan 09, 2018
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: Recommendations in the system based on keywords and preferred pages by keyword. Great site health audit check which lays out what needs to be fixed, by importance. (You can even assign value to to pages in Google Analytics, so you get a better idea of what to fix first.) Amazing team behind the product who is always looking for customer input to improve and add options. Assign specific tasks to people by function, such as assign a developer to fix a speed issue or assign a designer to add a meta description to a page. Track the progress of tasks assigned. System will auto mark something done when it detects a task is completed. Just an amazing product in so many ways. Training and certification cannot be beaten. My favorite part of Brightedge is that in the keyword analysis you can find high value, low competition keywords to write about. This helped us attain first page presence for some very high value keywords. We also used their help to start creating pages with Google Schema and had amazing results with that.

Cons: Their onboarding is excellent, yet it still takes some time to get used to the entire system of adding researching and adding keywords, mapping a keyword to a preferred page, and then getting and completing tasks. Once you understand it and get used to how it works, it is awesome. However you have to be extremely committed and spend quite a bit of time on a regular basis to make that happen.

BrightEdge is consistently the most accurate and useful tool in my SEO arsenal.

Sep 20, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: DataCube is certainly the headliner with BrightEdge, offering powerful insights into virtually any keyword or related keywords. Whether you're looking for additional information on a specific keyword, web page or domain, this tool will deliver all the information you need to execute your SEO strategy.

Cons: There can be a bit of a learning curve if you're coming to BrightEdge from other SEO and analytical platforms, but this is lessened somewhat by the company's thorough (though a bit dry) training materials.

Great for reporting, good for analysis and research

Sep 07, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: How it can scale across multiple domains within one account, which is helpful for a company with multiple sites,

Cons: Concept of keyword groups and page groups is high maintenance if you need a lot of them. Would prefer to be able to tag keywords and pages instead.

Brightedge makes SEO research easier

Sep 07, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Value for Money

Pros: The interface helps non-expert SEO users find relevant data and improve the quality of their metadata

Cons: It's sometimes hard to navigate the different menus to find the features I'm looking for - not all of the options are named intuitively.

Very Robust - Great Tool

Sep 06, 2017
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: We've been using Brightedge to drive our SEO efforts for the past several years. The toolset is full of features and drives the workflow for our SEO team. I love the dashboard they access on a daily basis that directs their work to the highest priority efforts.

We recently added their 'content' tools to the mix as well. Not as well versed here as we are just now training on the content tools- but I've been impressed with what I've seen so far.

Cons: There is so much to their offering that navigating and understand how to get what you want out of the tool can be difficult at times.

They've been a fantastic company to work with.

Sep 06, 2017
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: It's been so helpful to know exactly where to focus on and directly know what SEO changes to make (e.g., H1 title tags, meta descriptions).

Cons: The software takes a bit to get used to and at times is difficult to fully understand what to do, so we are able to fully optimize the site.

Great Software, Easy to Use

Sep 06, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The data cube is incredibly insightful, It is a great way to evaluate content or SEO opportunities.

Cons: During my time using the system, I haven't cone across any cons to note. Perhaps better use or understanding of content funnels

Feb 12, 2018
4/5
Overall

Jan 23, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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