--- title: "Lighthouse Studio Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Lighthouse Studio Software - reviews, pricing plans, popular comparisons to other Survey products and more." source_url: "https://www.capterra.com/p/127963/Lighthouse-Studio/" page_type: "product" language: "en" --- # Lighthouse Studio Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Lighthouse Studio ## What is Lighthouse Studio? Lighthouse Studio features general-interviewing capabilities as well as full integration (design and analysis) for conjoint analysis, discrete choice, and MaxDiff exercises. Includes complex skip logic, quota control, and list building. Export to CSV, Excel and SPSS. Surveys can be fielding online using your own web server, locally on a computer or Android device, or via paper and pencil. ## What is Lighthouse Studio used for? [Market Research](https://www.capterra.com/market-research-software/)[Survey](https://www.capterra.com/survey-software/)[Predictive Analytics](https://www.capterra.com/predictive-analytics-software/) Top alternative Featured Overall rating Based on 168 user reviews Reviews sentiment Positive 96% Neutral 4% Negative 0% Starting price $4000 Flat Rate, Per Year Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Lighthouse Studio?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.sawtoothsoftware.com&name=Lighthouse Studio) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Lighthouse Studio 4.6 (168) VS. [4.7 (2,922)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/) Starting Price $4000 Flat Rate, Per Year Starting Price $39 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.1 (168) Ease Of Use 4.7 (21) Value For Money 4.3 (130) Value For Money 4.5 (20) Customer Service 4.6 (149) Customer Service 4.5 (20) ## Lighthouse Studio alternatives [4.8 (537)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.7 (979)](https://www.capterra.com/p/137289/Typeform/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.6 (82)](https://www.capterra.com/p/173343/Giftbit/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [4.9 (25)](https://www.capterra.com/p/10018215/SurveyJS/reviews/) Starting price $499.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars ## FAQs about Lighthouse Studio Overview ### What problems does Lighthouse Studio solve? Lighthouse Studio helps market research, insights, and product teams solve complex survey programming, rigid design limitations, and fragmented analysis workflows. It streamlines conjoint, MaxDiff, and scenario modeling, reduces manual build time with reusable templates and built-in tools, and gives analysts, consultants, and strategic planning teams rigorous outputs for prioritization and segmentation. Answer based on 121 reviews Overview ### Which roles and teams benefit most from Lighthouse Studio? Lighthouse Studio is most used by analysts, researchers, and insights teams that design surveys, manage complex logic, and analyze response data. Research directors, managers, and executives rely on it to oversee study execution, standardize reporting, and turn findings into decisions for clients, stakeholders, and business strategy. Answer based on 168 reviews Overview ### What company size and specific industries is Lighthouse Studio built for? Lighthouse Studio is designed for marketing research teams and other organizations that need to measure how people trade off product or service features through conjoint analysis or create general surveys. It is suited to companies of any size that conduct survey-based research, especially in market research and related service sectors. Features and Usability ### What are the key features of Lighthouse Studio? Lighthouse Studio includes core customization and dashboard features, with differentiators in survey programming and survey design for complex studies. Common capabilities include skip logic, question branching, response quotas, mobile and offline survey collection, plus data analysis tools for conjoint, MaxDiff, and scenario modeling. Answer based on 65 reviews Pricing ### How much does it cost and what fees or limitations are included? Lighthouse Studio starts at $4,000/year for the Basi Suite, while the Advanced Suite costs 10,900/year and includes a free trial. Pricing is flat-rate with no per-response charges. Reviewers describe it as worth the price and cost-effective, though some call it somewhat pricey and say advanced work may require coding skills. Answer based on 13 reviews Integrations ### Which third-party tools and platforms does Lighthouse Studio integrate with? Lighthouse Studio integrates with ActiveCampaign, Displayr, and Microsoft Azure, but reviewer feedback indicates these connections are not native. ActiveCampaign and Azure rely on custom scripting or Azure Logic Apps, while Displayr requires manual project URLs rather than an automated integration workflow. Answer based on 19 reviews Getting Started and Support ### How easy is it to onboard and train a team on Lighthouse Studio? Lighthouse Studio offers in-person training, live online sessions, webinars, and documentation for team onboarding. Reviewers say basic survey work and standard conjoint tasks are quick for nontechnical users to learn, while admins, first-time users, and teams handling advanced customization or scripting usually need more guided training and time. Answer based on 38 reviews Getting Started and Support ### What customer support options does Lighthouse Studio offer, and how do users rate the experience? Lighthouse Studio offers email/help desk, FAQ/forum, a knowledge base, phone support, and chat. Users often describe support as responsive, knowledgeable, patient, and helpful, with strong documentation and forum answers. Some users report slower access at times or incomplete guidance for more complex issues, but overall experiences are positive. Answer based on 45 reviews Ease of use ### Is Lighthouse Studio easy to use? Lighthouse Studio works well for experienced researchers who need advanced survey design and conjoint analysis tools. Many teams find the interface fairly intuitive for core tasks, but the depth of customization creates a learning curve. New users, especially non-technical staff, may need training, clearer walkthroughs, and more step-by-step guidance. Answer based on 39 reviews ## Features AI summary Based on 10,572 Survey reviews Capterra reviewers point to these as the survey features buyers care about most: - **Customizable Questions** (**54%** of reviewers rated this feature as critical) - **Survey Builder** (**53%**) - **Reporting/Analytics** (**45%**) Lighthouse Studio supports all three top-priority features: **Customizable Questions**, **Survey Builder**, and **Reporting/Analytics**. Together, these capabilities give teams the flexibility to design surveys around specific research goals, build and launch questionnaires more efficiently, and review results in a clear, data-driven way, helping businesses collect better feedback and make more informed decisions. Survey Builder 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create and manage surveys Reporting/Analytics 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Customizable Templates 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Pre-designed layouts that can be customized to match preferences and requirements Question Branching 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Survey design technique that directs respondents to different questions based on their previous answers Question Library 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Pre-written repository of questions that can be reused within a course or for assessment or interviews Skip Logic 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Skip over or route respondents to different questions based on their previous answers Lighthouse Studio 23 features ### All Features - Conditional Logic: Capability of a software or system to make decisions and perform actions based on specified conditions - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Questions: Tailored or customizable questions for more targeted and relevant data collection - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Data Analysis Tools: Analyze survey results via statistical testing or crosstabs directly within the software - Data Import/Export: Import and export data to and from software applications - Mobile Survey: Distribute a survey via mobile devices - Offline Response Collection: Practice of collecting data and responses for market research/surveys without an internet connection - Question Branching: Survey design technique that directs respondents to different questions based on their previous answers - Question Library: Pre-written repository of questions that can be reused within a course or for assessment or interviews - Question Piping: Integration of respondents' answers from previous survey questions into subsequent questions or text - Randomization: Randomize the displayed order of questions and answer options - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Response Quotas: Limit the number of participants with certain characteristics you want to complete the survey - Skip Logic: Skip over or route respondents to different questions based on their previous answers - SSL Security: Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access - Statistical Analysis: Apply statistical/mathematical models to sets of data - Support Audio/Images/Video: Allow media to be embedded in the question or answer options - Survey Builder: Create and manage surveys - Survey Sample Management: Manage sample of audience for conducting market research surveys - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - URL Customization: Modifying a website's URL to enhance readability, branding, or campaign alignment --- Get Advice We can help you find the software with the features you need. Features 4.4 (168) 4.4 Based on 168 reviews ## Pricing Value for money 4.3 (130) Free Trial [View pricing plan details](https://www.capterra.com/p/127963/Lighthouse-Studio/pricing/) Basi Suite $4,000 Flat Rate,Per Year It includes: - 15 Levels Each) - 7 Standard Survey Question Types - Basic Conjoint Analysis (Up to 8 Attributes - Basic Maxdiff + TURF (Up to 30 Items) - CSS and Javascript - Custom HTML - Dynamic Lists - Free Standard Hosting - Knowledgeable & Friendly Support - Market Simulation Tools - No Per Response Charges - Online Collaboration - Quotas - Skip Logic - Streamlined Online Survey Authoring With Discover - Unlimited Standard Questions - Unlimited Surveys - Utility Estimation Tools Advanced Suite $10,900 Flat Rate,Per Year It includes: - Adaptive Choice-Based Conjoint (ACBC) - Adaptive Rating-Based Conjoint (ACA) - Advanced Analytical Tools - Advanced Conjoint Analysis - Advanced Maxdiff (up to 2000 Items) - Advanced Scripting - Alternative Specific Designs - Anchored Scaling (Maxdiff) - Bandit Maxdiff - Choice-Based Conjoint (CBC) - Includes All Features From Basic Suite Plan Plus Powerful Windows Desktop Survey Authoring With Lighthouse Studio - Looping - Menu-Based Choice Analysis (MBC) (+$4400) - Offline Survey Collection (CAPI) - Relevant Items Maxdiff - Self Host Your Surveys - Traditional Full-Profile Conjoint (CVA) - Willingness to Pay (WTP) Value for money 4.3 (130) 4.3 Based on 130 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (149) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (149) 4.6 Based on 149 reviews ## User reviews Overall rating 4.6 Based on 168 reviews Filter by rating 5(106) 4(56) 3(6) 2(0) 1(0) Mentioned topic Sorted by most recent AN Anonymous User Chief Solutions Officer Market Research ### "Powerful survey and conjoint tool, but needs updating" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 February 3, 2022 I have been using Lighthouse Studio for at least 7 years and it amazes me how powerful and customizable it is. Granted, to take full advantage you need at least some familiarity with CSS, JavaScript and Perl, but with some pretty basic knowledge you can create truly beautiful surveys. Over the past 18 months or so we have been moving more and more toward systems integration. For example I have a custom panel of participants living over in Database A. I want them to move into/thru a survey on Lighthouse, then depending on their responses send them to Database B or Database C, or send them follow-up SMS or email messages. Lastly, we have switched to reporting from a Dashboard and want pull data directly from lighthouse to the dashboard. While all of this is do-able, it requires a great deal of work and could be improved to make it easier and more fluid. Pros Lighthouse is an incredibly powerful survey tool that allows for a great deal of customization. It also has a very strong Conjoint exercise creator. Cons It is built on an older programming language (perl) which limits the ease of doing things such as connecting data to a dashboard or working with API's. Alternatives considered [XM for Customer Experience](https://www.capterra.com/p/152924/Customer-Frontlines/) Reasons for choosing Lighthouse Studio Customizability, strength of conjoint Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 7, 2022 Thanks for your fair and honest review. We've shared it with the team, so they can be aware of your desire and need for data integration improvements. MT Mamadou T. CEO Human Resources ### "Sawtooth software is good" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 July 6, 2021 Pros Sawtooth software (lighthouse studio) is perfect,is vers good. Cons Your quality is lite,but is very very good, thanks. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. EM Ellie M. Student Marketing and Advertising ### "Unique software platform!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 July 18, 2020 Pros This is a powerful tool that runs great conjoint analysis! I have yet to find a platform that does what Sawtooth Software does with Lighthouse Studio. Cons Its a little tricky to learn how to set up the software for a first-time user. The UI could be improved - its helpful if you have someone show you the ropes. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. IM Ingo M. Postdoctoral Researcher Research ### "Powerful product with excellent customer service" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 2, 2020 Overall, this is powerful software that I am happy to use and work with for my research projects. Pros We use Lighthouse Studio for an Adaptive Choice Based Conjoint design. The great benefit is certainly excellent customization possibilities, which gives a lot of flexibility to collect the data the way we intend to. What I enjoyed was the overall great responsiveness of the customer service team/their employees, if I had questions where I could not find an answer. This resulted several times in receiving recommendations/customized solutions to solve my problem. You do get the feeling the employees care about the success of their users. Cons The high level of customization comes with the downside of complexity which may need some time to get everything set up and find answer to the specific questions. I higher amount of "how to videos" for the different analyses types/could be helpful here (seeing screens is quicker than reading through their very extensive how to guides. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PS Praveen S. VP Market Research ### "User friendly" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 19, 2020 Excellent product - keep up your good work! Pros Relatively straightforward to use, works efficiently, Sawtooth Software responds when there is an issue. Cons CCEA is a bit of a black box. For example, will prefer to see clear description of the differentiation between K Means and ensemble. Also, the approach for CCEA results sounds convincing. However, invariably, my latent class analysis solutions stand out for clients. In choice modeling, will prefer a more clear description of the dual response coding in the software itself rather than having to search in manuals. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. CB Cody B. Product Manager Construction ### "Awesome Product" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 18, 2020 Pros The HB Estimation suite was the best part about this software. Very effective! Cons UI not as straight forward and familiar looking as some software is. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. SS Swati S. Analysis Market Research ### "Overall Very good." 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 16, 2020 Pros It is ahead of the current requirements we get in our projects. Cons There needs to be examples and test data to learn the software. Switched from [IBM SPSS Statistics](https://www.capterra.com/p/250819/IBM-SPSS-Statistics/) Sawtooth has all the options covered. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. DF Dino F. President, Market Research & Data Science Market Research ### "Continuous Improvements" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 13, 2020 We haven't taken the step of running full surveys on the platform (we link to the choice exercises from within our own survey engine), but we should consider this. Also, since we link to the choice exercises from our own survey, some respondents never make it back to our survey to finish up. Pros Features in the software are implemented with extensive input from users, and the new features are applicable to many, if not all, other users as well. Cons There have been vast improvements in the simulator, but it's still a bit difficult to use and, importantly, explain to clients. Reasons for choosing Lighthouse Studio N/A Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. MR Max R. Senior Research Manager Market Research ### "Easy to learn, difficult to master survey software with a lot of freedoms" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 12, 2020 All in all, Lighthouse is a very good choice for all those who want to set up complex online surveys and who need a lot of freedom (e.g. in filter management, design customization or quota control). If you regularly carry out conjoint analyses, there is no getting around the program. If you prefer fancy user interfaces and want to carry out relatively simple surveys, where nothing can go wrong with the programming, even with infrequent users, you should use something else. Pros Sawtooth is incredibly flexible and lets the user conduct even the most complex online surveys. Especially the conjoint features are absolutely unbeaten. The design of the online surveys is modern and automatically optimized for mobile use. Even the integration of a dedicated survey server is relatively simple. Customer service is excellent and fast. Cons The freedoms come at a price: anything that goes beyond a simple survey is quite complex and requires employees who are at least familiar with a little coding. The design of the user interface could also use a few updates. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. MG Maxwell G. Analyst Market Research ### "Deep Software That Empowers Users" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 11, 2020 It's been our bread and butter survey publisher for over 10 years! We love it! What else is there to say. Pros Nothing is impossible. While many of the new slick, glossy software competing with Sawtooth prioritize aesthetics and wide-spreading integrated functionality, they sacrifice the deeper levels of customization and flexibility that Sawtooth enables with it's native scripting language, unverified perl, and advanced skip logic functionality. While many other softwares offer you a "boxed" solution that may be easier to use for casual users, Sawtooth rewards those willing to learn by empowering them to be able to do whatever they want. Cons Some interface items could be streamlined (nested menu only enable you to interact with whatever window is in focus) and the styles could be more robust with animations - Although this has never been Sawtooth's comparitive advantage, in my opinion. Alternatives considered [XM for Customer Experience](https://www.capterra.com/p/152924/Customer-Frontlines/) [QuestionPro](https://www.capterra.com/p/135455/QuestionPro/) [SurveySparrow](https://www.capterra.com/p/168823/SurveySparrow/) Reasons for choosing Lighthouse Studio All other publishers are boxed solutions without the robust scripting capability of Sawtooth. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [View all Reviews](https://www.capterra.com/p/127963/Lighthouse-Studio/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.