# Page 5 | Lighthouse Studio Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 5 - Is Lighthouse Studio the right Survey solution for you? Explore 168 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/127963/Lighthouse-Studio/reviews

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Lighthouse Studio

4.6 (168)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 5 - Reviews of Lighthouse Studio

## Showing most helpful reviews

Showing 101-125 of 168 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

ND

Neli D.  
Senior Expert Advanced Analytics  
Market Research  
Used the software for: 2+ years

### "review"

March 6, 2020

5.0

Pros

well structured, I can easily find the options I need

Cons

Reading in data can be tedious, because the program demands specific data Format with specific names/ Header column. This can be done in a more dynamic manner. Also, the interfacem looks Pretty outdated

Review Source

JG

Jessica G.  
Manager  
Hospitality  
Used the software for: 2+ years

### "Lighthouse Studio Review"

March 6, 2020

4.0

We use Lighthouse Studio to work on joint projects with many internal corporate clients, primarily, our Strategic Planning team as an input for demand / market sizing. It enables us to test a wide variety of concepts efficiently and rigorously.

Pros

The software is fairly easy to learn in theory and there are lots of online resources to help expand your knowledge base. It's an awesome tool to have in-house and saves tons of money from outsourcing.

Cons

There is not a lot of flexibility for customization if you are not fluent in programming languages. Customer service support is quick to respond but frequently provides unsatisfying / incomplete answers.

Review Source

BP

Brian P.  
President  
Market Research  
Used the software for: 2+ years

### "Excellent service"

March 7, 2020

5.0

Positioning research feature benefit analysis segmentation

Pros

Ease of use and the customer service is unbelievable. The CS is an excellent reason to buy. Unheard of intodays world.

Cons

Need a few features to make it more user friendly

Reason for choosing Lighthouse Studio

Service service service

Review Source

VR

Verified Reviewer  
Buisness Analyst  
Management Consulting  
Used the software for: 1-2 years

### "Sawtooth Helps Us Deeply"

March 6, 2020

4.0

It does exactly what I need it to, no bells and whistles. If there are priorities to getting to a better UI that would help.

Pros

Sawtooth provides some of the most customizable approaches for survey creation. If you can think it, odds are there is a way to do it. Their service helps a ton with that as well.

Cons

Sometimes it feels a little outdated. The user interface could be improved.

Review Source

KK

Kristi K.  
Director, Marketing Sciences  
Market Research  
Used the software for: 2+ years

### "Lighthouse Studio makes MaxDiff & Conjoint study design, execution, & analysis easy"

March 6, 2020

4.0

Pros

The way the folks at Sawtooth have designed this software is incredibly user friendly and efficient. It allows users to implement choice modeling without the headache.

Cons

The occasional bugs & errors, particularly with new features

Review Source

cG

chris G.  
research manager  
Research  
Used the software for: 2+ years

### "My Review"

March 6, 2020

5.0

It's been a very positive experience. The support is excellent.

Pros

Ease of use. Programmatically. Customization. The support is excellent.

Cons

Some time I have to create mine own script because the function wasn't yet available

Review Source

CB

Clara B.  
Director of Market Research Ops  
Market Research  
Used the software for: 6-12 months

### "Made our more complex projects easy to program"

March 6, 2020

5.0

Very positive. Support is super helpful, the built in material is effective and you just have to be willing to learn it to quickly catch on.

Pros

Learning Conjoint and MAxDiff was fairly easy for someone without prior training on the design. The software is fairly intuitive and has EXCELLENT tutorial material. Designing and programming these types of projects was quick and easy.

Cons

Some of the basic questionnaire programming/UX isn't super modern/innovative feeling. That's not a deal breaker but it made a platform I use to program other surveys feel very much new and different compared to Sawtooth.

Review Source

SH

Stephanie H.  
Research Analyst  
Hospitality  
Used the software for: 2+ years

### "Lighthouse Studio Review"

March 6, 2020

4.0

Pros

The ease of being able to create studies, very user friendly

Cons

Not very flexible, hard to create advanced studies without knowledge of programming, not a lot of explaination about the do's and don'ts of what to do

Review Source

PG

Prachi G.  
Programmer  
Computer Software  
Used the software for: 6-12 months

### "Ease tool "

March 7, 2020

4.0

I have done so many projects on lighthouse and it is very good software to deal with

Pros

Ease of using it very effective tool to work with

Cons

Must have more functionality like list designing and all

Review Source

LJ

Lawrence J.  
Manager  
Market Research  
Used the software for: 2+ years

### "Good for Survey"

March 7, 2020

5.0

This software is good for our company's work. Since I am not a programmer, I work at basic level with functions help.

Pros

Easy to program surveys Like the Desktop version

Cons

Capable for advanced programming. But not every user is a programmer

Review Source

DC

Daniel C.  
Senior Vice President  
Market Research  
Used the software for: 2+ years

### "Just gets better"

March 6, 2020

5.0

We routinely use this software for all of conjoint studies and more.

Pros

My team can build new surveys or experiments quickly and accurately.

Cons

Nothing comes to mind. Works well for experts and intermediate users.

Review Source

JP

Joe P.  
Business Analyst  
Management Consulting  
Used the software for: 6-12 months

### "Difficult Interface"

March 6, 2020

4.0

Pros

I like how much I can customize a survey when I make it myself, and the hosting service is very convenient.

Cons

My largest negative about the software has to do with how complicated the surveys are that I had to deal with. They were created by someone else in the past with nuanced and unnecessary back-end processes that were extremely difficult to make edits to and still have the survey work properly. To answer the question, I liked least how some things have to be complicated to work properly.

Review Source

NJ

Norylyn J.  
Team Coordinator  
Financial Services  
Used the software for: 2+ years

### "Usage of the Lighthouse Studio Software"

March 6, 2020

4.0

so far so good but hard to create our own script due to limitation

Pros

the continuous improvement like always have new version of the software

Cons

hard to setup our own programming script for the dependencies

Review Source

KB

Kobus B.  
GM  
Market Research  
Used the software for: 2+ years

### "Undervalued"

March 6, 2020

5.0

Our very corporate clieny used a very harsh expletive to describe has absolute astonishment with the output. It is truly an incredible business tool

Pros

Its use as a tool to simulate the market. It feels as if Sawtooth has the secret to all business success and growth and so few people know about it? I think Sawtooth is the most undervalued business tool on the planet!

Cons

Not much. I like the progress being made in yerms of becoming better at predictions. I stated using Sawtooth 19 years ago - back then it was awsome, and it continues to improve.

Review Source

DF

Dino F.  
President, Market Research & Data Science  
Market Research  
Used the software for: 2+ years

### "Continuous Improvements"

March 13, 2020

5.0

We haven't taken the step of running full surveys on the platform (we link to the choice exercises from within our own survey engine), but we should consider this. Also, since we link to the choice exercises from our own survey, some respondents never make it back to our survey to finish up.

Pros

Features in the software are implemented with extensive input from users, and the new features are applicable to many, if not all, other users as well.

Cons

There have been vast improvements in the simulator, but it's still a bit difficult to use and, importantly, explain to clients.

Reason for choosing Lighthouse Studio

N/A

Review Source

JM

Julie M.  
Senior Manager  
Market Research  
Used the software for: 2+ years

### "Lighthouse has saved time in analysis and reporting"

March 6, 2020

4.0

The solve for share has been a lifesaver. Lighthouse has allowed us to be successful in our work which in turn makes our clients happy.

Pros

I really appreciate the solve for share formula in the simulator. This saves a lot of time when we are doing our analysis and reporting and allows us to spend more time focusing on other tasks or analyses.

Cons

The software is always updating which is good, but sometimes I find that things change in the updates without explanation. More explanation behind why things changed would be useful.

Review Source

MC

Maia C.  
SRA  
Consumer Goods  
Used the software for: 1-2 years

### "Great tool for survey work"

March 6, 2020

5.0

Pros

The best part of the software is the ease of use and thorough documentation. The support team is fantastic as well. I can always count on them to help me solve a problem or work with methodology.

Cons

A how-to-guide within the software would be helpful to have. Currently, I move between the software and documentation when setting up surveys.

Review Source

CB

Cody B.  
Product Manager  
Construction  
Used the software for: 2+ years

### "Awesome Product"

March 18, 2020

5.0

Pros

The HB Estimation suite was the best part about this software. Very effective!

Cons

UI not as straight forward and familiar looking as some software is.

Review Source

GL

Gloria L.  
Managing Director  
Management Consulting  
Used the software for: 2+ years

### "Goto for Conjoint"

March 6, 2020

4.0

Pros

Easy implementation of conjoint, excellent customer support

Cons

Limited customization and formatting options

Review Source

JH

Jill H.  
Partner  
Market Research  
Used the software for: 1-2 years

### "MaxDiff great, CBC limited "

March 6, 2020

3.0

Pros

MaxDiff software is easy to use, flexible. I like the TURF feature.

Cons

CBC designs and modeling options are limited. Support is spotty when have more complex choice questions.

Review Source

CG

Christopher G.  
Senior Analyst  
Telecommunications  
Used the software for: 2+ years

### "Review"

March 6, 2020

3.0

Ok

Pros

Allows us to do fancy conjoints and maxdiffs

Cons

Super hard to use; terrible UI; the sawtooth background I have to look at while using it

Review Source

jK

jane K.  
partner  
Human Resources  
Used the software for: 2+ years

### "ACA"

March 6, 2020

5.0

Pros

ease of use, simple to create surveys in

Cons

wish it had more options on look and feel

Review Source

JC

Jason C.  
Data Analyst Manager  
Market Research  
Used the software for: 2+ years

### "Happy Customer but room for improvement"

March 9, 2020

4.0

Overall very good.

Pros

Plenty of help online and support are very good

Cons

It will not pass a variable back on the edge browser

Reason for choosing Lighthouse Studio

N/A

Review Source

TS

Thomas S.  
Analyst  
Market Research  
Used the software for: 1-2 years

### "Useful analytical software"

March 6, 2020

5.0

I have been able to add another layer of analysis to improve our client recommendations. The insights we are able to provide now are more actionable and practical for our clients, and that is invaluable.

Pros

I like that it is fairly intuitive on how to use it, and the GUI really sets you up for success. The combination of being both a mathematically rigorous program and the ability to output data that is easy to interpret places Lighthouse Studio on another tier of value.

Cons

The time it can take to run certain analyses (HB usually) can be a little long, but that has more to do with my machine than the software!

Review Source

JC

Jinho C.  
Director  
Market Research  
Used the software for: 2+ years

### "Usage experience"

March 9, 2020

5.0

Pros

Intuitive to use, nicely well guided help menu

Cons

Menu Based Choice is difficult to set up.

Review Source

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