# MailUp Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about MailUp Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more. Source: https://www.capterra.com/p/127970/MailUp --- # MailUp Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) MailUp ## What is MailUp? MailUp is a simple and scalable solution to create, automate and customize Email, SMS, and Messaging Apps marketing campaigns. Trusted by 10,000+ customers worldwide, it offers advanced automation features and best-of-breed technology for your marketing strategies. A complete solution for multichannel marketing needs: newsletters, transactional emails, subscription forms, landing pages, promotions, SMS, Messaging Apps (Facebook Messenger and Telegram), and much more! ## What is MailUp used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Direct Mail Automation](https://www.capterra.com/direct-mail-automation-software/)[SMS Marketing](https://www.capterra.com/sms-marketing-software/) Top alternative Featured Overall rating Based on 94 user reviews Reviews sentiment Positive 95% Neutral 2% Negative 3% Starting price €39 Per Feature, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for MailUp?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.teamsystem.com/&name=MailUp) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### MailUp 4.4 (94) VS. [4.5 (6,223)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price €39 Per Feature, Per Month Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (94) Ease Of Use 4.3 (6,104) Value For Money 4.3 (80) Value For Money 4.2 (5,065) Customer Service 4.5 (82) Customer Service 4.4 (5,232) ## MailUp alternatives [4.6 (3,418)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.3 (2,917)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars Highest Rated [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/127970/MailUp/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Email Campaign Management 4.6 (33) 81.82% of 33 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns List Management 4.3 (28) 71.43% of 28 reviewers that rated this feature as important or highly important Manage contacts across multiple mailing lists Mobile Optimization 4.6 (27) 77.78% of 27 reviewers that rated this feature as important or highly important Optimize content to ensure it is easily accessible for mobile users CAN-SPAM Compliance 4.3 (17) 70.59% of 17 reviewers that rated this feature as important or highly important Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Contact Management 4.1 (17) 52.94% of 17 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Delivery Tracking 4.8 (17) 82.35% of 17 reviewers that rated this feature as important or highly important Track item deliveries through dispatch notifications, status and location tracking, and ETA updates MailUp 74 features Send and receive text messages to communicate with clients or prospects in real-time Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Track and document all activities across devices, networks, and other systems Application programming interface that allows for integration with other systems/databases Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Create and automatically send premade copy in response to customer messages Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Group campaigns by project, client, or campaign for better management. Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Track the amount of clicks on individual products to measure campaign results Provides a channel for team members to share media files, communicate, and work together Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Process of dividing customers into groups based on common characteristics Add customized logos and colors to align with company branding Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Create labels for products that contain required information such as colors, sizes, dates, etc. Import and export data to and from software applications Track item deliveries through dispatch notifications, status and location tracking, and ETA updates Collaborate on creating a product by sharing and adjusting designs through a shared portal Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Plan, execute, and analyze email marketing campaigns Create and send email blasts/campaigns Ability to oversee and optimize the operations of a mail server Predefined actions automatically performed on the occurance of specific events Determines the location of a device using GPS or an IP address Group messaging lets multiple people carry on a group conversation Store and manage images Create landing pages or online forms designed to capture new leads and prospects Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels Divide leads into buckets based on predefined criteria and routing rules Manage contacts across multiple mailing lists Premade examples of mailings, such as cards, brochures, etc. Outsource mailing services to a third party Automate workflows and trigger campaigns based on customer actions Send messages to multiple subscribers at the same time Personalize text messages using templates and custom fields Access software remotely via mobile devices Electronic coupons delivered to a mobile device that can be exchanged for a discount Optimize content to ensure it is easily accessible for mobile users Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Coordinate marketing efforts across channels (email, landing pages, social media, etc.) A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Enable custom polls/voting to facilitate decision-making or increase engagement Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history Trigger clickable pop-up messages Monitor wait time and abandonment for incoming requests that have not been routed Receive data and information in real time Active monitoring of systems, applications, or networks Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Plan daily routes to optimize employee scheduling and provide directions Send individual or bulk text messages at predetermined times Search and filter data across systems to locate required information by entering keywords or certain criteria Short phone numbers that used to opt-in to SMS campaigns Add and maintain centralized email signature(s) across an organization Send promotional campaigns or transactional messages via text messages Send messages via SMS Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Filters used to determine different types of malware threats Add or remove subscribers from mailing lists Process of managing customer subscription lifecycle for a recurring service or a product Create, save, and re-purpose templates for emails, forms, etc. Messaging system designed for contests and sweepstakes Control system access and/or deliverability for applications and email addresses What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.5 (94) 4.5 Based on 94 reviews ## Pricing Value for money 4.3 (80) Free Trial [View pricing plan details](https://www.capterra.com/p/127970/MailUp/pricing/) Starter €39.00 Per Feature,Per Month It includes: - 1 Environment (List) - 1 User Included - 50 Email Templates - BEE Drag & Drop Editor - Etc - Inbox Previews on 3 Clients - Sending Speed From 2k Email/H - Unlimited Sendings - Unlimited Web Storage Plus €85.00 Per Feature,Per Month It includes: - 100 Email Templates - 10 Environment (List) - Custom Domain - Full Whitelabeling - Inbox Previews on 76 Clients - Phone Support Premium €211.00 Per Feature,Per Month It includes: - 200 Email Templates - Priority Support Value for money 4.3 (80) 4.3 Based on 80 reviews ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (82) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (82) 4.5 Based on 82 reviews ## User reviews Overall rating 4.4 Based on 94 reviews Filter by rating 5(53) 4(36) 3(2) 2(0) 1(3) Mentioned topic Sorted by most recent BM Barbara M. Imprenditrice Professional Training & Coaching ### "Pessima esperienza" 1.0 Overall Rating 1.0 1.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 March 27, 2025 Sono un'imprenditrice nel settore della formazione da più di 23 anni e negli ultimi 12 sono stata cliente Mail up. A inizio dicembre 2024 (pochi giorni prima della scadenza del contratto in essere) ho deciso di disdirlo (per mancato utilizzo) direttamente attraverso la piattaforma (il processo è stato semplice con pochi click e con un pop up di conferma finale) e sembrava andato tutto a buon fine... Ricevendo la fattura digitale relativa al rinnovo del contratto, ho tentato di contattarli telefonicamente e dopo diversi tentativi, a gennaio sono riuscita a parlare con i loro uffici spiegando l'accaduto: mi hanno risposto di inviare semplicemente una pec per segnalare l'anomalia e risolvere la questione. Non ho mai ricevuto risposta alla pec, quindi ho inviato delle email per sollecitare il riscontro, e dopo un lasso inaccettabile di tempo (più di due mesi) mi hanno risposto (via email) che la disdetta a loro non risultava comunicata in tempi utili (scrivono che la disdetta di dicembre attraverso la piattaforma non risulta pervenuta). Risultato: mi hanno definitivamente persa come azienda cliente; sto sconsigliando vivamente ad ogni occasione i loro servizi ad amici imprenditori (la mia azienda fa parte di un grande gruppo in franchising e dell'Associazione Confindustria) raccontando la mia pessima esperienza; hanno una gestione della comunicazione con il cliente inefficace e non professionale. Dopo 12 anni da cliente, mi sarei aspettata ben altro. Barbara Midali Pros Facile da utilizzare, la mia azienda è stata cliente mail Up per 12 anni. Cons Mancanza totale di professionalità nella gestione dei contratti. Mancanza di comunicazione nei confronti del cliente. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) me lo hanno consigliato dei tecnici di mkt Alternatives considered [Marketing 360](https://www.capterra.com/p/148516/Marketing-360/) Reasons for choosing MailUp referenza di altri utenti che lo utilizzavano in modo professionale Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RB Riccardo B. Marketing Director Mechanical or Industrial Engineering ### "Great tool for email marketing" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 April 1, 2024 Pros AI is now integrated and works smoothly, great result Cons Plans are expensive but they include everything you need Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Elisa Q. Web designer - Marketing Marketing and Advertising ### "Mail Up: Email Marketing al top ma non solo" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 March 23, 2024 Utilizzato principalmente per email marketing, di un azienda con cui collaboro, e la loro comunicazione interna. Ho apprezzato tanto la completezza delle loro analisi, puoi vedere chi non ha aperto l'email o non l'ha ricevuto, ma anche chi ha cliccato e cosa...Ma la parte Report è molto più vasta e completa. Ottima esperienza, sicuramente adatto ha chi ha un budget da investire e diversi contatti. Pros Semplice da usare, analisi complete, grafici, possibilità di vedere chi clicca e cosa, disiscritti e via così. Si possono esportare. Inoltre Testing A/B, possibilità di creare gruppi e mettere in blacklist. Utilizzo: mail marketing e communicazioni aziendali. Cons Non ho avuto problemi con MailUp, il costo è di circa 43€ al mese, ci sono diversi piani ma non gratuito. Possibilità di "personalizzazione" insieme al commerciale di MailUp. Switched from [Brevo](https://www.capterra.com/p/132996/brevo/) [Smshosting](https://www.capterra.com/p/207699/Smshosting/) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) l'Azienda aveva molti contatti, rispetto ai competitor alla fine risultava più funzionale per le loro esigenze ma anche leggermente conveniente di prezzo. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/) Reasons for choosing MailUp più completo con i report. Gestione contatti migliori. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Balayo S. IT SUPPORT Computer Networking ### "GREAT TOOL FOR DIGITAL PRODUCT MARKETING " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 January 26, 2024 Overall its a great tool for email market, management and automation, though faster sending speeds and reduced pricing would greatly be of help. Pros 1\. Allows creation of distribution lists and recipient groups. 2. Great responsiveness of premade templates to all email clients both web-based Cons slow newletter sending speeds, which affects overall efficicacy with some big down-time. Pricing is relatively high as my personal opinion. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MB Mario B. Operaio Farming ### "Mailup utile " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 November 8, 2023 Nel complesso un buon software per messaggistica, con vari prodotti e personalizzatizioni per messaggi, facilita la spedizione di multi messaggi Pros Mi piace del software la possibilità di personalizzazione dei messaggi, email sms con varie prodotti in abbonamento Cons Mh piace meno i diversi piani di abbandono e il software, che per chi non e professionista risulta un po complicato Switched from [WebEngage](https://www.capterra.com/p/143401/WebEngage/) Software complicato all'interno della piattaforma Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Marketing Specialist International Trade and Development ### "Bello, ma si può far di più" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 August 24, 2023 Nel complesso l'esperienza è comunque positiva e, anche se abbiamo valutato un cambiamento a inizio anno, abbiamo deciso di proseguire con MailUp, con cui ci troviamo abbastanza bene. Pros MailUp è un software sicuramente molto semplice da utilizzare, grazie all'editor Drag and Drop e alla configurazione facilitata e guidata. La personalizzazione delle email è abbastanza ampia ed è possibile, più o meno, creare ciò che si vuole.L'affidabilità come provider di Email Marketing, che richiede la verifica di tutte le mail registrate nelle proprie liste, fa sì che le email inviate tramite MailUp passino tutti i filtri Anti-Spam dei vari host di posta elettronica. Cons La scarsa personalizzazione dei piano è sicuramente un limite di MailUp. Infatti, spesso bisogna scegliere un piano superiore per accedere a determinati vantaggi, ma diverse funzionalità aggiuntive risultano superflue e non utilizzate. Credo che sia necessario introdurre un piano intermedia tra lo Starter e il Plus, oppure dare maggiore flessibilità ai Sales Manager per offrire pacchetti personalizzabili. Switched from [Brevo](https://www.capterra.com/p/132996/brevo/) Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) [Brevo](https://www.capterra.com/p/132996/brevo/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MM Marco M. Titolare Hospitality ### "Software per creazione e invio massivo di email " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 August 14, 2023 Pros Mailup e un software italiano per la gestione e l invio di email tramite mailing list.Molto facile da utilizzare ed intuitivo. Cons Forse un po' troppo caro per piccole realtà Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MP Mauro P. Responsabile ufficio ICT Information Technology and Services ### "newsletter comunale" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 27, 2023 La newsletter era un problema a causa del numero di destinatari. c'erano problemi di interfacciamento tra le news del sito e la newsletter da inviare. Con MailUp problema risolto Pros La facilità di configurazione della applicazione Cons niente da segnalare: le procedure per l'interfacciamento sono semplicissime Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LB Laura B. Responsabile Marketing Chemicals ### "Una garanzia: funzionalità e immediatezza" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 12, 2023 Pros Facilità d'uso generale del software nelle sue funzionalità.Possibilità di personalizzazione delle configurazioni e delle aree di lavoro.Utilissimo drag&drop nella costruzione delle e-mail. Semplicità di utilizzo dei report statistici.Preview delle visualizzazioni con i diversi device. Analisi automatica degli aspetti critici di una e-mail prima dell'invio. Cons Ad oggi non ho rilevato alcun aspetto negativo. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SD Sergio D. Digital facilitator Information Technology and Services ### "Rich DEM platform, alternative to MailChimp" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 June 29, 2023 I've been using MailUp for a while to manage my campaigns (I am a solopreneur), in order to nurture my contacts and leads: I was able to easily send and track my DEM Pros Easy to use, powerful, good segment management Cons Price is quite high for basic needs, though the platform is powerful. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/127970/MailUp/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)