# Infobip Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Infobip the right Email Marketing solution for you? Explore 14 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/127997/Infobip/reviews

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Infobip

4.6 (14)

[View alternatives](https://www.capterra.com/p/127997/Infobip/alternatives/)

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Last updated April 23rd, 2026

# Reviews of Infobip

Ease of use

4.6

Customer Service

4.4

## Showing most helpful reviews

Showing 1-14 of 14 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Darshan S.  
Associate  
Marketing and Advertising  
Used the software for: 1-2 years

### "Best platform for Email and SMS delivery"

August 18, 2022

4.0

My overall experience with Infobip is very good. I'll recommend this to everyone.

Pros

The best thing about Infobip is its customer support and service. They help in integration and other required process. The UI is very good and it provides clear reporting and billing. We regularly use this for SMS, Email marketing campaigns. Also, we recently integrated WhatsApp feature.

Cons

Nothing specific to call out in this section. Would love to have offers for old customers like us.

Review Source

SW

Sylvia W.  
E-Business  
Financial Services  
Used the software for: 1-2 years

### "Easy to use, once you get a hang of it"

December 9, 2020

5.0

Infobip provides a holistic package to reach out to different channels using organization-specific business rules that can be customized. That's a big plus point. Personally, having access to our Account Manager \[SENSITIVE CONTENT HIDDEN\] who is dedicated to supporting our business throughout is a wonderful experience. I am also grateful to \[SENSITIVE CONTENT HIDDEN\] for her top of the class product knowledge and patience as I went through the process of understanding how the system works in the shortest time possible.

Pros

Infobip works like most CRMs out there but with a better visual. It is easy to use once you get a hang of it.

Cons

I think the way the functions are called are just different from the rest its peers. Even with experience working with different platforms, I find the naming convention of the functions hard to memorize. Infobip uses PEOPLE, SEGMENTS, TAGS, MOMENTS, COMMUNICATION, BROADCAST, FLOW. I wish they're just simply called Contacts, List, Tags, Campaigns. Even if I use the system multiple times a day, I still am not used to how the functions are called. I actually have a sticky note to identify PEOPLE = CONTACTS, SEGMENTS = LIST, TAGS = LIST etc. That's how tough it is.

Review Source

Response from Infobip

December 15, 2020

Thank you for the review!

CHO

Chin Han O.  
Lead Software Developer  
Consumer Goods  
Used the software for: 1-2 years

### "Complete Platform"

November 9, 2020

4.0

So far quite smooth. No complaints is a good thing meaning it is stable. :)

Pros

Complete suite of email, sms, push notification features.

Cons

Cost slightly high. Huge corporations can bring cost down but they need a dev team.

Review Source

Response from Infobip

November 11, 2020

Thank you for the review!

GB

Giovanni B.  
product Owner  
Financial Services  
Used the software for: 2+ years

### "extraordinary product"

February 1, 2024

5.0

Pros

it's availlable in a lot of countries where we have our product.

Cons

very big company, sometimes it forgets about the customers

Review Source

Ahmad Idzuan S.  
Recruiter  
Medical Devices  
Used the software for: 6-12 months

### "Quite good with SMS marketing"

December 1, 2021

5.0

Pros

Infobip is a must have software for a SMS marketing campaign. It can handle thousand of contact list easily.

Cons

The cost is the main thing that we are very careful while using this software and i believe it is more suitable for medium or large organization.

Review Source

Response from Infobip

December 6, 2021

Thank you for the review, Ahmad Iduzan! We're glad our solution has helped boost your business.

EK

Eva K.  
Customer Experience Executive  
Telecommunications  
Used the software for: 2+ years

### "Outstanding Sms Marketing Platform"

July 8, 2021

5.0

It's a great tool for marketing purposes, but they should improve on the response time on issues raised

Pros

Currently using this platform for marketing SMS and push notification features for our core banking system.

Cons

The platform only delivers SMS to Safaricom subscribers. The support team takes a long to respond to the issue raised.

Review Source

Response from Infobip

July 13, 2021

Thank you, Eva! We will forward your feedback to our experts.

CT

Christopher T.  
Operations Manager  
Logistics and Supply Chain  
Used the software for: 2+ years

### "Easy to use product"

December 10, 2020

5.0

Very comprehensive but easy to use portal.

Pros

Currently only using the sms feature which is super easy to use

Cons

The top up function would be great if could be integrated with a payment gateway to support credit card or debit card top up

Review Source

Response from Infobip

December 15, 2020

Hi Cristopher, thank you for taking the time to leave a review!

YLC

Yaw Lin C.  
Sr. Director, IT  
Financial Services  
Used the software for: 2+ years

### "User experience"

November 4, 2020

5.0

So far so good

Pros

Easy to implement n use One central location to manage message

Cons

Is good Pricing structure can be more friendly

Review Source

Response from Infobip

November 5, 2020

Thank your for taking your time to write a review! We're glad to hear you're enjoying our solution and find it easy to implement and use.

HS

Happy S.  
CEO  
Telecommunications  
Used the software for: 2+ years

### "Infobip "

December 9, 2020

5.0

VERY GOOD IT INFRASTRUCTURE

Pros

Good API System. I Easy to use and have admin panel to monitor status

Cons

NOTHING much. THE IT infrastructure is very good

Reason for choosing Infobip

Good support

Review Source

Response from Infobip

December 15, 2020

Thank you for your review, we're glad to hear you like our customer support!

VR

Verified Reviewer  
Ad Operations Manager  
Internet  
Used the software for: Less than 6 months

### "Fast and effective interaction with customers"

March 20, 2021

4.0

Pros

Allows communicating with customers across multiple channels, good for the customer data collecting and analysis, provides granular reports.

Cons

I wish the price would be lower, the rest is perfect.

Review Source

Response from Infobip

July 9, 2021

Thanks for the review! We'll forward your feedback to our experts. :)

FC

Fernando C.  
Desarrollador de software  
Computer Software  
Used the software for: 2+ years

### "Plataforma de comunicaciones muy completa"

November 6, 2022

4.0

En nuestro caso, necesitabamos conseguir la forma de comunicarnos a Whatsapp desde un sistema de asistente virtual (chatbot) que habíamos desarrollado en nuestra empresa. Entre las innumerables opciones que encontramos, apareció Infobip que nos proporcionó uno de los canales de comunicaciones más completos de todos los que estudimos analizando. Lamentablemente, por cuestiones de precios terminamos cambiándolo por otra plataforma no tan costosa.

Pros

Cuenta con un amplio abanico de canales de comunicaciones implementados. Dispone de una documentación bien detallada que facilita el aprendizaje y la interacción con la plataforma.

Cons

A pesar de contar con una buena documentación, es necesario contar con una gran cantidad de tiempo para poder aprender cómo interactuar con las diferentes APIs con las que cuenta la herramienta.

Alternatives considered

[Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)

Reason for choosing Infobip

Porque nos proporcionaba una plataforma de comunicaciones muy amplia y nos facilitaba el envío de mensajes hacia Whatsapp, desde un sistema desarrollado en nuestra empresa, del tipo chatbot.

Review Source

Andre R.  
CX Referência  
Banking  
Used the software for: 6-12 months

### "Infobip"

January 18, 2022

4.0

De forma geral, é um ótimo sistema e tem atendido as demandas que preciso.

Pros

Tem uma plataforma de fácil compreensão, o que ajuda no seu manuseio e para ensinar novos funcionários a usar. Geralmente, nos da a resposta exata do problema, além de possuir um site de suporte a erros, onde podemos consultar e verificar as informações referente a cada código de erros. A opção de relatório é muito importante para o dia a dia, ajuda a detalhar ainda mais as informações que temos no sistema.

Cons

Em alguns casos ele emite uma informação de erro com a descrição diferente do que tem disponível no site de erros, isso acaba gerando um pouco de confusão de na hora de mapear o problema.

Review Source

Response from Infobip

February 16, 2022

Thank you for the review, Andre! We will make sure to forward the feedback to our team.

HK

Harooon K.  
data entry  
Broadcast Media  
Used the software for: I used a free trial

### "an outstsanding platefrom"

April 26, 2021

5.0

Pros

the product is easy to use helpful,supported

Cons

everything is good i dont think if there is any thing missing

Review Source

Response from Infobip

July 9, 2021

Thank you for the review! We are glad you're finding our solutions helpful.

MW

Mina W.  
Contact center Senior manager  
Banking  
Used the software for: Less than 6 months

### "Good Choice"

June 7, 2020

5.0

recommended for start ups and large companies , it is one of the most professional systems that is used

Pros

the system stability customer support technical support futures

Cons

there is some limitation in data extraction

Review Source

Response from Infobip

June 12, 2020

Thank you for your review!

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